Coles is promoting Easter confectionery at 25% off in-store on in the media, trashing the margin opportunity for other retailers, especially small business retailers who can’t strong-arm suppliers to discount to allow 25% off retail to be profitable.
So rather than compete with Coles, Woolworths and other mass retailers and the price games they play, I pitch other products for seasons like Easter, products the majors tent to not pitch or, at least, not discount like this.
I wish we had politicians in this country with the requisite guts to dilute the market power of Coles and Woolworths. The pressure they put on suppliers and primary producers is not socially responsible.
Put Darrel Lea in this as well. The last Easter I carried Darrell Easter Eggs I found them on Special at Australia Post and IGA at prices cheaper than I could buy them for.