A blog on issues affecting Australia's newsagents, media and small business generally. More ...

What do kids see in your newsagency?

Maybe when the shop is closed one night or early morning and with the lights off so people cannot see you, get on your hands and knees and crawl through your business to see what kids see.

I am serious. Try it. What can kids see?

Kids are shoppers, important shoppers. Their pester power can help drive sales.

Supermarkets and other retailers obsess about what to put at a height level for kids to see, engage with and pester parents about.

I am encouraging you to crawl through your business because it is cheaper than bringing in a retail expert to provide you with advice.

When you are on your hands and knees, probably picking up rubbish and rearranging the shelves as you go, think about product placement for your youngest shoppers. This is especially important near the counter.

What new products could you bring in for kids? What products could you move from elsewhere for kids? What can you change to improve the value to you of kids shopping with parents in your business? This is business after all.

Yes, you will feel odd. Give it a go and see what deliberate changes you make. Track the results. Hopefully they are such that they get you on your hands and knees again.

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