FYI here is the front of the newsagency as it is set for this week. Being in a busy shopping centre, our entrance is the most important marketing activity for us. We set the front of the store to attract traditional shoppers and people who have never shopped with us. Fun and optimism key messages we are pitching here.
Mark , is that store actually as dark as it looks or is it just the picture?
Shops always look darker when looking in.
But they are not when you get inside the store.
Also things can sometimes look darker when photographed than they do in real life depending on what the camera uses to judge brightness (especially when taken with a camera that has a small sensor size and limited functionality as is the case with the iPhone that the JPG file says was used to take this particular photo)
No, not dark Paul. I was standing in the mall from outside the shop. Also, this is in a Westfield centre and we meet their lighting requirements.
I envy those with open shop fronts, it looks relatively easy to replace an outward facing display and even easier to update and keep tidy. With fixed windows we find replacing displays laborious with the knock on effects on other stands discouraging simple changes.
We try to change one major display, window or internal, each week.