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Having fun with Mother’s Day in the newsagency

IMG_8902Mother’s Day can be pretty boring when it comes to gifts in newsagencies and gift shops. There is the usual run of photo frames, plaques, mugs and inspirational books and while they serve a purpose, they are easy gifts, the sorts of gifts you can get from any store.

We have sought out more unique gifts, like this quirky book “How it works” – The Mum. It explains what the mum is and how it works, in a retro style. The book is a ton of fun.

We have the book as a centrepiece gift in our large Mother’s Day gift display as we like the statement it makes about us the gifts shoppers will find.

It is a thrill when someone picks up the book and has a laugh. That’s when you know you have a winner of a product.

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