What does your Mother’s Day display look like. Are you promoting photo frames, mugs, journals, bookmarks, retro magnets and coasters, tea-towels, pens, chocolates and money banks?
I have looked at several Mother’s Day displays this week in gift shops, newsagencies and even in a department store and, frankly, none was inspiring.
Where is the fun? Where is the retail innovation? Where can I see a Mother’s Day display that is different to last year and the year before that? Why is this season so boring in so many businesses?
Check out what I saw at a UK card shop when I was there in the lead up to Mother’s Day two months ago.
This is fun. It got my attention. While not appropriate to every store, it is right for the store in which I saw it.
I think we have to challenge ourselves to be this different. We have to challenge ourselves to do something this year that is a right turn from what we did last year … if it is not too late. If it is too late, start planning now for Father’s Day. Plan to be different, to use the traffic generating season to break customer expectations, to get them looking at your business differently.
Changing customer perception is vital for our businesses right now. We have to get people seeing our businesses differently and one of the best ways we can do this is through major seasonal displays.
Sure, many customers have an expectation around Mother’s Day that we need to serve. We can do this while playing outside this expectation and shocking / challenging along the way.
So, what is Mother’s Day like in your newsagency? Are you using the season to change customer perception of your business?