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Magazines in prime position in 7-Eleven in Hong Kong

IMG_9337The space and prime location commitment of 7-Eleven and other c-stores in Hong Kong is not diminishing. They are always at the front of the shop, inside the door, with easy access.

While every display is crowded and full covers rarely are shown, that the space, location and range commitment is maintained speaks to revenue success I suspect. As I have noted here in the past – many magazines in Hong Kong are in sealed plastic bags, reducing browsing.

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