Check out the ad being run by Mildura newsagent John Klemm in a glossy magazine being widely distributed in the area. I like the ad because it pitches quality and customer service in the headline and then focussed on magazine enthusiasts and also pitching a strong commitment to newspapers. It is rare to see such a commitment to print.
Having seen the newsagency for myself on the weekend, the in0store experience matches the pitch in the ad.