A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Cards with gifts in the newsagency

IMG_0765 (1)Here is another smart move I saw in a newsagency this week showing placement of a greeting card with gifts in a display in a newsagency.

It is vital we pitch cards outside the card department in our newsagencies as this gets cards in front of people who have not entered the newsagency with cards as a destination.

Placements like this are simple to do and keep fresh. All it takes is a couple of minutes to change several. I’d love to see more newsagents do do this – place cards in with gift and other displays as appropriate.

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Gifts

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