A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Pencils with crosswords – a smart move in the newsagency

IMG_0618I love the tactical placement of the $2.00 pack of grey-lead pencils with crossword titles in my newsagency at Southland in Victoria, by the manager of the store. Pencils are a perfect add-on to a crossword purchase. The placement does not get in the way of crossword titles.

These pencils, from Last Diary Company, also add good margin dollars to the purchase thanks to good buying and reasonable pricing.

I love the simplicity and professionalism of the placement. It is not what you see in the crossword section of a newsagency.

Every day in our businesses we have to try more ways to get more value from the traffic we have in-store.

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Management tip

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