Cycling Central, the SBS cycling Twitter account, promoted newsagents in this tweet Thursday this week about the Tour de France official program, reaching 42,500 followers. Their tweet was re-tweeted and favourited, helping it to reach more people. Social media mentions lick this about our channel are important in reminding special interest shoppers of the service we provide.
This Tour de France program guide is something we all ought to have in at least two high-traffic locations in-store to make the most of the opportunity. My suggested locations are: with newspapers and at the counter, in addition to placement with cycling magazines.