Sunday newsagency marketing tip: use regular competitions to drive traffic

Competitions are a terrific way of attracting new shoppers to any retail business.

Key factors in the success success of competitions are:

1. Running them regularly.
2. Carefully targeting different demographics.
3. Not overthinking the process.
4. Not being too hung up on the prize.
5. Recognising all participants.
6. Celebrating winners.
7. Promotion outside the business.

I know of small local retail businesses achieving engagement of 500+ in competitions. They have got there by being consistent and following the points noted above.

The best competitions are those you run yourself for your own business. Show yours is a genuinely local business.