We have had terrific success with our post Christmas sale, achieving excellent revenue and terrific GP thanks to buying for the event. We have been open for business every day except for Christmas Day.
Being in a major shopping centre with 250 stores, we benefit from the traffic spike of sales shoppers trawling for deals. Take Monday and Tuesday this week, while many suburban newsagencies were closed, we were open and did terrific business. It was well worth it.
the sale traffic is a benefit of being in a centre. However, it is competitive. Anything less than half price and people walk on by. A bookshop near us pitched their sale as 25% off and the shop was empty each time I checked.
Starting today we are pulling the sale back as we have new seasons for 2017 to kick in. That and the fact that we have little sale stock left.
The big category for us as been boxed Christmas cards. We have done well over $10,000 in the last week. At a terrific GP. It grows each year and never hurst boxed Christmas card sales in the next year.