While sales are not as strong as they used to be, the official program for The Australian Open remains an important title fixture for newsagents. This is a perfect title to pitch on your business Facebook page as being available in-store. In terms of placement, be sure to have it with newspapers and at the counter. This dual placement, in these specific locations, will help maximise the opportunity. My experience over years is this week is the best for sales of this title in Melbourne.