Typo is an extraordinary business. Yet it defies description. Is it a gift shop? A stationery shop? Who knows?? However, Typo is popular because of the design of its products.
The Age two days published a terrific article that takes you behind the scenes of the company behind Typo. I urge all newsagents to read the article.
“We really believe in developing product that people love, that they can afford,” he says. “Not the cheapest, not the most expensive but always on trend, that’s our place.
The article is an excellent read.
I have written about Typo here before. My view remains that Typo is a major threat to newsagency businesses. They have made stationery fun and chic for a demographic hitherto ignored in our channel.
I urge newsagents to go to a Typo store and prop outside for an hour or so and watch how people engage with the store and what it sells. While I have seen plenty of Typo stores, the one on the mall in Brisbane is the best for this type of watching.