Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

That’s Life Australia Day promotion opportunity for newsagents

Mark Fletcher
January 12th, 2017 · No Comments

image001-1I love the Australia Day promotion with That’s Life from the issue on-sale next week for Pacific Magazines’ Nexus program newsagents. The tea towel is a simple and ideal gift to pitch with this title and for the season. From this weekend on newsagents in Nexus should be promoting the opportunity. I say from this weekend on because of the sales decay for weeklies – 75% of all purchases are in the first two days. So, promoting next week’s issue from Saturday should not hurt this week’s issue.


Category: magazines

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