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Lottoland celebrates their first birthday in Australia

Lottoland sent an email yesterday celebrating their first birthday in Australia. The only indication of numbers is:

You and hundreds of thousands of other Aussies registered for their chance at the record-breaking $2.1 billion dollar US Power jackpot.

Registering is free so the stat is no real insight into their success. That said, I suspect their ad campaign attacking newsagents is hurting our channel, as appears to be their intent.

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  1. Jonathan Wilson

    Why do they call it “US Power” in some places and “Powerball” or “US Powerball” in other places?

    Guessing Tatts forced to stop them using “Powerball” on their site and they haven’t yet changed all the instances yet…

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