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Promoting the exclusive That’s Life offer in the newsagency

I love that Pacific Magazines promoted the That’s Life offer with text messages to shoppers.

I also love the counter unit, which we are happily and successfully using.

Here is how we leveraged this on Facebook:

 

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  1. John Fitzpatrick

    Congrats to PacMags,

    Seems you don’t care about your readers who buy from subagents in SA (and the whole country?)

    Distribution only with good subagent sales are not even an after thought.

    Why are your readers who buy from subagent’s, NOT as important as those who buy from a Retail Newsagency?

    And please don’t give me the rubbish its only for Retail, when was the last time PacMags did anything for your Subagent readers?

    John

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  2. Mark Fletcher

    Now should they John. This promotion, as with all nexus promotions, is for engaged partner newsagents. I think more publishers should focus on specialty magazine retailers and not sub agents.

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