Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'art supplies'

The adult colouring book for political junkies

December 9th, 2015 · 7 Comments

The #AUSPOL Colouring Book by Zena Kells that has just been published looks like a lot of fun. I can see it doing well in selected suburbs where politics is a hot topic. I love the or dart board note on the cover. You can buy the book here. 5 likes

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Tags: art supplies

Now the flood of small format colouring books

November 5th, 2015 · 4 Comments

Chasing every possible format of adult colouring product we are now seeling plenty of small format adult colouring titles – like all those in the photo. Already some retailers are discounting these in a way that screams: the end is nigh! 1 likes

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Tags: art supplies

Point of difference helps drive adult colouring in the newsagency

October 31st, 2015 · No Comments

Adult colouring titles not readily available elsewhere drive interest in the category. We use unique product to promote and thereby attract those already deep into the activity as they know a unique title when they see one. The approach is similar to dealing with collectors – focus on their specialisation and they shop with you […]

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Tags: newsagency marketing · art supplies

Licences set to drive adult colouring

October 17th, 2015 · No Comments

The life of the peak of the adult colouring craze is being extended by the launch of premium licenced product such as the Harry Potter Colouring Book. This takes the art / craft craze to a new audience while enhancing the experience for the existing audience. While we already have some licenced adult colouring titles, […]

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Tags: art supplies

Refreshed main adult colouring promotion

September 12th, 2015 · No Comments

We refreshed the front of store adult colouring display in the newsagency today. The photo does not do the A1 posters above the display justice. We are still selling more than $200 a day in adult colouring books not including the partwork launch – we have sold 130 in just over a week. While the range selling […]

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Tags: art supplies · Newsagency opportunities

Knowing your adult colouring customer

September 3rd, 2015 · No Comments

This poster is next to the door to the ladies toilet at Exeter railway station in the UK. Besides the purposeful placement, that they are advertising this adult colouring title speaks to a crowder adult colouring space. The advertising poster is a further reminder to be careful on your stock holding of adult colouring titles in […]

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Tags: art supplies · Newsagency management

Newslink brands adult colouring titles

August 31st, 2015 · No Comments

I like the branding Newslink stores are using for their adult colouring titles: Colour Me In. I think it is important to bring together all related adult colouring products under a common brand as it defines your narrative. WH Smith does this in the UK with their Explore a world of colouring branding. newsXpress does this […]

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Tags: newsagency marketing · art supplies · Newsagency management

Adult colouring titles in supermarkets a risk for newsagents

August 31st, 2015 · No Comments

With adult colouring titles now at supermarket checkout positions newsagents ought to be wary of their stock holding as low margin magazine distributor distributed titles as they will suck up some interest in this niche at the expense of better margin products we carry in our newsagencies by choice. 3 likes

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Tags: art supplies

Checking out the Officeworks Back to School catalogue

January 24th, 2015 · 1 Comment

Newsagents doing Back to School should get their hands on an Officeworks BTS catalogue for when they do a post-season review. At 64 pages, the Officeworks catalogue is comprehensive. You read it thinking you’ll find what you need. The design connects with the marketing collateral in-store from the display to the posters to the dump […]

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Tags: Newsagency challenges · newsagency of the future · Stationery · Book retailing · art supplies · Newsagency management · Management tip

Are you at the Loom Bands party?

April 1st, 2014 · 3 Comments

If you have never heard of Loom Bands or are just considering stocking this product now you’re coming late to a craze than has been hot for months. Kids, especially young girls, love these things. We have been selling them since last year and have struggled to maintain stock – especially when the craze hits […]

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Tags: art supplies · Fun

Visual merchandising gifts in a newsagency: before and after

September 14th, 2013 · No Comments

We introduced the Melissa and Doug educational classic toy range to one of my newsagencies last week and while the display oin the lease line facing into the mall looked good, I felt it could look better. Here are before and after photos. Click on them for bigger size. Here is the display as it […]

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Tags: Gifts · art supplies · Newsagency management · Newsagency opportunities · visual merchandising

It’s tough when you are competing with your supplier

August 8th, 2012 · No Comments

I was doing some research last night on the Mont Marte art supply range using their website to check out nearby stockists.  I searched using several postcodes and each time Art Shed Online in Moorabbin came up in the search results first, listed as a partner. I decided to widen the search from some Victorian […]

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Tags: Ethics · Social responsibility · art supplies

Art supply sales strong

May 29th, 2012 · No Comments

I am seeing wild growth in sales of art supplies in some newsagencies. From the every day for school projects to supplies for local painters, art sales are up on several newsagencies for which I have been fortunate to see data. These are all businesses with a permanent art department which is well managed. If […]

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Tags: art supplies

Hiding the copier with art

February 22nd, 2009 · No Comments

Click on the thumbnail for a larger copy of the photo showing how we are hiding the back side of our photocopier with an art display.  By itself this display would not work but when seen with the display capping the next aisle it presents a good retail story.  We continue to move art around […]

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Tags: retail · art supplies

A pre-Christmas Art Sale

November 6th, 2008 · No Comments

Our team at Forest Hill has made room for a pre-Christmas Art Sale on a table in front of our main lottery counter without iopacting access.  Art is one of those categories which customers forget you cover.  By bringing it out every few months sales take off.  This time around we have done some buying […]

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Tags: art supplies

Playing with scrapbooking

July 17th, 2008 · No Comments

We have introduced a small scrapbooking department at Forest Hill. While we are yet to finish the presentation – as you can see in the photo – products are already selling. As our knowledge of the department develops, we will expand the offering. It was a smart move by the team at the shop to […]

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Tags: retail · art supplies

Early art sale

June 6th, 2008 · No Comments

We have gone out with an art sale – a couple of weeks earlier than planned because we have space on our “dance floor” calendar. This is the first time we have promoted our new range at the front of the shop and in the 48 hours since it was put up interest has been […]

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Tags: art supplies

The art supplier competing with newsagents

June 2nd, 2008 · 2 Comments

For a couple of years we did well with the Mont Marte artist supplies range.  Things went off the rails when they could not supply some items to us while continuing to supply their own retail store in Melbourne as well as customers who ordered the same products direct through their company’s e-commerce website.  Their […]

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Tags: supplier arogance · art supplies

Complete art story

March 29th, 2008 · 1 Comment

We’re enjoying success by pitching Crayola art and craft products next to the range from Canson. Beyond the solid visual message we’re attracting good sales to justify the commitment. While Crayola is a children’s story, it plays well next to the more grown-up art products. Laying out 230 square metres of retail space is challenge […]

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Tags: retail · art supplies

Consistency in art

March 7th, 2008 · 1 Comment

Last year I complained here about Mont Marte, the art supplies company in Queensland – I wrote about how how getting stock was a challenge and that they were competing with us through their own retail store which appeared to not have stock challenges. We closed that relationship and sat out of art for a […]

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Tags: art supplies

New art bar

March 1st, 2008 · 2 Comments

A couple of days ago we installed a new art bar at our Forest Hill location. The photo below shows part of the range. We also have canvasses and other products for the art marketplace. The entire range if from Canson and is part of a newsXpress exclusive relationship. Art customers are efficient for the […]

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Tags: art supplies

Art supplies and newsagencies

July 27th, 2007 · No Comments

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Tags: art supplies