Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Bagged magazines'

Placement challenges when you have an extra title

November 26th, 2014 · No Comments

This photo shows how one newsagent has placed the Yours / Woman’s Day discount bundle from Bauer. You can’t see the Yours masthead. Only the discount pitch is clear but that covers the magazine in the next pocket above. Maybe I am missing something – I don’t see how these discount bags work in newsagencies […]

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Tags: Bagged magazines · magazines

Refusing to offer the Take 5 Recipes+ discount magazine pack

September 11th, 2014 · 5 Comments

I refuse to display the Take 5 / Recipes+ discount pack which came out today.  I don;t have a space pocket in the weeklies section nor do I want to support the discount magazine strategy by Bauer that is not delivering the sales bump they need when you do a title for title comparison in […]

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Tags: Bagged magazines · magazines

Discounting Woman’s Day & NW

September 11th, 2014 · No Comments

Bauer is discounting Woman’s Day and NW to chase sales this week. Newsagents are the ones doing the discounting actually as our GP is based on the discount pack price. I’d love to know if other retailers like supermarkets make margin on the discounted price or the cover price of the titles in the discount […]

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Tags: Bagged magazines · magazines

Promoting the premium gift with Women’s Health

August 9th, 2014 · No Comments

While I wish Women’s Health was not bagged this month as it’s an often browsed title and because the gift covers the cover, the free make up bag should drive sales. We have it placed so the gift is easily seen. We have it is two locations for the first week – with health titles […]

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Tags: Bagged magazines · magazines

A bagged magazine I don’t mind

December 24th, 2013 · 1 Comment

I don’t mind that the latest People’s Friend special is bagged because it won’t hurt sales whatsoever. This is not a magazine that is browsed. I watch people who buy magazines and those buying this title pick it up and come to the counter. I also like that it’s bagged with two gifts that are […]

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Tags: Bagged magazines

Has bagging slowed sales of Australian Cupcakes & Inspirations

December 20th, 2013 · No Comments

The latest issue of Australian Cupcakes & Inspirations has not sold for us and the only difference I can see is that this issue is bagged. We can often sell out of this title, not this time around though. This is a title people like to browse – to see if the decorations covered are […]

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Tags: Bagged magazines · magazines

Here’s a bagged magazine that is working

December 8th, 2013 · No Comments

The latest issue of Girlfriend is selling well for us, offering an example of a bagged magazine done well and riving sales. The packaging is the key – the promotion of freebies as well as $80,000 in prizes. They package looks like bonus value rather than what many others do in bagging old issues with […]

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Tags: Bagged magazines · magazines

Another bagged magazine bundle from Bauer

August 27th, 2013 · No Comments

The bagged bundle of Cosmopolitan and OK! is frustrating. With OK! at the front the expectation is that we have it with weeklies. There’s no spare room there though. There is no point putting this with Cosmopolitan as it would look out of place. My understanding is supermarkets are paid for extra pockets. That we’re […]

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Tags: Bagged magazines · magazines · Ugh!

More bagged magazines from Bauer

July 12th, 2013 · 22 Comments

I am disappointed at the ever increasing number of bagged magazines from Bauer. We received two this week. Each bagged offer requires additional pocket allocation. They don’t drive incremental business and each time I have asked for data to support the publisher claim it has not been forthcoming. If I was presented evidence I might […]

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Tags: Bagged magazines · magazines

Bagged magazine frequency increased by Bauer

June 6th, 2013 · 19 Comments

The frequency of these bagged magazine offers from Bauer has increased significantly this year. They will say they’re getting sales growth as a result. I don’t see it in the data. Regardless, I am worse off if I sell these titles if the sale of a discount pack results in selling less of the titles […]

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Tags: Bagged magazines · Ethics · magazine distribution · magazines · Social responsibility

What do you to with bagged discount magazines?

March 23rd, 2013 · 1 Comment

I’d be interested to hear what newsagents do with these bagged discounted magazines from Bauer.  While I understand the publisher’s position is that they grow sales, I don’t see any evidence of that in the data. I rely on our loyalty program to drive sales based on the reward for customer loyalty. It works – […]

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Tags: Bagged magazines · magazines

Frustrating increase in supply of discount magazine bundle from ACP

November 27th, 2012 · No Comments

The allocations process at ACP (Bauer) has decided that we should get more stock of the NW / Woman’s Day discount bundle. There is no justification for then increase in our sales data. This is another recent example of unjustified supply increases by ACP. Outside of the disappointing oversupply, there is the broader issue of […]

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Tags: Bagged magazines · magazine distribution · Magazine oversupply · magazines

Dealing with the magazine value pack

January 11th, 2011 · No Comments

Regulars here will know that I am ot a fan of these ‘value’ packs from ACP.  I think they are educating shoppers to not pay full price for magazines. There are plenty of examples in retail where regular discounting and sales has led to more or less permanent discount offers.  I have not seen evidence […]

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Tags: Bagged magazines · magazines