Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Brand retailing'

Why brands matter

June 19th, 2015 · No Comments

I have written before about the importance of brands in our businesses from stationery to ink to gifts. A recognisable brand has a cache of understanding embedded with it. If it is a good brand we retailers can leverage this. The importance of brands was reinforced this week when I read the story about the Hello […]

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Tags: Brand retailing

Strong Peppa Pig Hallmark card stand interest

September 1st, 2014 · No Comments

We’ve had the Hallmark Peppa Pig stand for under a week in our Peppa Pig corner and it’s working a treat. The branding is excellent – the way it owns the whole stand. This is what attracts the target audience and they bring parents and grandparents who buy. It’s a retailers joy to watch. The […]

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Tags: Brand retailing · Gifts · Greeting Cards

Brands key to driving new traffic

October 7th, 2013 · 1 Comment

We have a spinner packed with Peppa Pig product on our lease line as I have noted here previously. On Saturday I saw the importance of this stand in attracting shoppers to the business who might otherwise not have shopped with us. Standing outside the newsagency I watched as a young girl dragged mum, dad […]

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Tags: Brand retailing · Management tip · marketing · newsagency marketing · Tactical display

Resurgence of interest in the Hello Kitty brand

September 17th, 2013 · No Comments

Several newsagents commented on Hello Kitty when the new partwork was launched recently. From what I can see in Australia and overseas Hello Kitty is alive and well. The mega-brand is being enjoyed by a new generation. But the older generation has not forgotten it by the looks of the window display I saw last week […]

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Tags: Brand retailing · Gifts · partworks

Reading what we sell

May 14th, 2013 · 5 Comments

After reading Political Animal by David Marr, sent out by Network Services, I thought I’d like more time to read more of what we sell.  This is an interesting book. It plays out in an unexpected way and that’s why I’d like to read more of what we sell – to challenge assumptions. While it’s […]

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Tags: Brand retailing

Leveraging the Scooby-Do brand

March 29th, 2013 · No Comments

Here’s a good example of where there is value in promoting magazines in prime location.  We are pitching the Scooby-Do interactive product from Hallmark at the counter with the latest Scooby-Do comic.  We have done this to add value to the display – to both the products. It makes sense to do this rather than […]

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Tags: Brand retailing

One Direction stationery flying out the door

November 24th, 2012 · 3 Comments

The range of One Direction branded stationery we have in store are selling very well. Indeed, we will sell out. On Wednesday we had one customer buy a bunch of items and call her friend telling them to come in right away to get her own set.  Talk about strong word of mouth. Our continued […]

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Tags: Brand retailing · Gifts

Bill Express CFO pleads guilty

September 9th, 2011 · No Comments

Former Bill Express Chief Financial Officer Peter Couper yesterday pleaded guilty to two counts of falsifying books, one count of providing misleading information to an auditor and one count of providing false or misleading information to the Australian Securities and Investments Commission reports The Age. It is good to see some those responsible for the […]

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Tags: Bill Express · Brand retailing

Building the In the Night Garden range

November 14th, 2009 · No Comments

In the Night Garden was launched by ACP Magazines earlier this year.  It is a very successful title in the UK.  To help build the brand, we are carrying a range of In the Night Garden flash cards. Building cross-category offers around well-known licenced brand franchises is important in retail yet rarely done in newsagencies. […]

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Tags: Brand retailing · magazines · Newsagency opportunities