Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Calendars'

Watch out for IPS calendars: 40% is an unacceptable GP

September 20th, 2014 · 3 Comments

I don’t want calendars off of which I make less than 50%. This is why I am making sure I don’t get the calendars IPS has allocated to newsagents. IPS emailed newsagents with only the weekend to opt out of a bad deal. Check your IPS email people. But back to calendars. I said I want […]

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Tags: Calendars

Pitching to the Scots

September 18th, 2014 · No Comments

With the independence vote in Scotland later today we took the opportunity to promote our Scotland calendar with the Herald Sun. It’s getting people looking at the calendar who otherwise might have missed that we have it in stock. Some of the best impulse purchases come from small moves like this. 4 likes

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Tags: Calendars

Here’s why you should promote the True Blue calendar

August 1st, 2014 · No Comments

The True Blue calendar from Browntrout is timely given the launch last month of Hey True Blue, the autobiography of John Williamson, the composer of the famous Australian song of the same name. While the calendar is not connected with Williamson, the publicity for the book is reason enough to get out and promote this […]

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Tags: Calendars

Anzac calendar a hit with shoppers

July 24th, 2014 · 2 Comments

The calendar commemorating the Centenary of ANZAC is popular with shoppers even though we are a year away from the commemoration. We are it out and on display as part of a Father’s Day calendar pitch. While calendars are popular for father’s Day, this ANZAC calendar is attracting new shoppers to the category very early into […]

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Tags: Calendars

Faster drop-off of calendar sales in 2014

January 10th, 2014 · 4 Comments

I have noticed a faster drop off in calendar sales in the first days of 2014 compared to last year. I think this is being driven in part by other retailers very heaving discounting in the lead up to Christmas. In one centre where I have a store the calendar outpost was at 50% off […]

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Tags: Calendars

No room for the Girls of Zoo 2014 Calendar

October 11th, 2013 · 9 Comments

We early returned the Girls of Zoo 2014 Calendar since it does not meet calendar margin requirements. Publishers need to understand that the 50% is the minimum reasonable margin for calendars and diaries with 60% preferable. Plus we want complete control over what we get. It’s what the major calendar publishers give us. 12 likes

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Tags: Calendars · magazines

Calendars a good use of magazine fixtures

September 29th, 2013 · 3 Comments

I’m helping a newsagency reconfigure their floor space and until they can get a mini-shop fit done they have been using old magazine fixtures to sell calendars. Calendar sales for September are more than double what they achieved for September in 2012.  This works even better if you can locate calendars near the appropriate category […]

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Tags: Calendars · Newsagency management

Bartel sale to Reject Shop forces us to discount calendars

September 23rd, 2013 · 9 Comments

Until the Reject Shop next to us put in the same range of low-cost Bartel calendars as us we were selling them at the suggested price.  As soon as they got their calendars, we had no choice but to price match. We discovered the considerable price difference between our price and the Reject Shop’s price […]

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Tags: Calendars

Promoting calendars at the counter drives sales

September 12th, 2013 · No Comments

This promotion of calendars at the counter has been driving sales for us. It’s not right behind the counter but off to one side, a dead side what rarely works for us. But this calendar promotion is working. We know based on customers noticing, asking for their team and purchasing. This is the second location […]

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Tags: Calendars

The Walking Dead 2014 calendar hot!

August 30th, 2013 · 2 Comments

I’d urge newsagents to get The Walking Dead calendar in-store. We sold our initial order in a couple of days and have plenty more on the way. The TV series is very popular and the calendar is an easy gift for fans. One customer earlier this week bought the calendar and as a result of […]

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Tags: Calendars · Gifts · Newsagency opportunities

Promoting diaries and calendars

August 30th, 2013 · No Comments

We’re promoting diaries and calendars in our magazine department with special interest titles placed with or adjacent to magazines appealing to the same shopper.  This placement is using recently released magazine space for the next couple of months before we replace it with regular shelving for other product. 0 likes

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Tags: Calendars

Great timing for P!NK 2014 calendar for newsagents

August 28th, 2013 · 2 Comments

We’re lucky to have the P!NK 2014 calendar in-store in time for more P!NK concerts in town. We are embracing the timing opportunity with prominent placement of the calendar where shoppers who may like P!NK can see the calendar since they are probably not shopping today for a calendar. By buying the calendars we want […]

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Tags: Calendars

Loving desk calendar refills

February 1st, 2013 · No Comments

Selling desk calendar refills is easy since most others offering them only have inventory for a brief period of time. We have made sure that we have the refills in several locations, to grab impulse purchases. It works. sales are excellent. They are a valuable basket extension. 2 likes

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Tags: Calendars · Diaries

Another example of calendars with magazines

December 27th, 2012 · 4 Comments

We have had stock of our remaining tattoo themed calendar, Lady Ink, with our tattoo magazine titles. This is where those interested in tattoo related products will browse the most. The nature of today’s newsagency is such that success will come from many small steps rather than one or two much bigger steps. Obsessively chasing […]

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Tags: Calendars · magazines · Newsagency management

Promoting calendars with magazines

December 23rd, 2012 · No Comments

With magazine sales exceptionally strong in the lead up to Christmas we have had some spare space for the last couple of days we have filled with calendars. We selected calendars based on the placement below weekly titles. It’s worked with some calendars having been purchased from here.  Moving stock around, filling spaces, leveraging high […]

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Tags: Calendars · magazines

Making the most of the Angry Birds opportunity

December 22nd, 2012 · No Comments

We are promoting the Angry Birds 2013 calendar with our other Angry Birds products including this plush – just as we have been doing for Moshi Monsters. This placement makes a stronger pitch for the brand and helps shoppers purchase more items in each basket. On this focus on driving basket depth, our year to […]

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Tags: Calendars · magazines

Moshi Monsters magazine and 2013 calendar

December 21st, 2012 · No Comments

We are promoting the Moshi Monsters 2013 calendar in the magazine fixtures with the latest issue of the Moshi Monsters magazine. The two items make a perfect Christmas gift and are more likely to be purchased as a Chriostmas gift when displayed together in this way. We do this where we can – display magazines […]

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Tags: Calendars · magazines · Newsagency opportunities

Premature calendar discounting

December 20th, 2012 · No Comments

I was surprised to see a newsagent discounting calendars by 20% a couple of weeks ago. This was in a centre without another outlet offering this range of calendars.  While I have written about this before – premature calendar discounting – It surprises me when I see it. Years ago, confronted with a Calendar Club […]

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Tags: Calendars

Big W disrespects quality calendars

October 13th, 2012 · 7 Comments

Big W is showing that price beats customer service and any other reasonable value proposition by discounting quality brand-name calendars by 35% months out from the New Year.  While I understand that discounting is the point of difference for Big W, they don’t apply a similar discount to some of the junk they sell – […]

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Tags: Calendars · Ethics

106 2013 One Direction calendars and counting

August 29th, 2012 · No Comments

We have sold 106 of the 2013 One Direction calendars over the last few weeks. At $24.99 each.  It helped that we were the only retailer in our region with the calendar for the first few weeks. We are confident of selling between 200 and 300 of these calendars this calendar season. The 1D calendar […]

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Tags: Calendars

$1,000 in One Direction Calendars

August 11th, 2012 · 4 Comments

We have already sold more than $1,000 worth of 2013 One Direction calendars.  We are confident we will sell three times this of the title before 2013 kicks in and before we have to pay for the stock.  Our sales are helped by live in-store radio service promoting this and other product we sell. A […]

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Tags: Calendars

Relishing the One Direction calendar opportunity

April 27th, 2012 · No Comments

We are thrilled to be offering the official 2013 One Direction calendar – especially given that we have tickets for their 2013 concert going on sale this Saturday. We are not taking and chances by requiring payment in full with the placement of the order. We will have the calendars in-store in eight weeks so […]

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Tags: Calendars

Calendars selling well at 50% off

January 12th, 2012 · 11 Comments

I was surprised to see a newsagency selling calendars at 75% off earlier this week.  We have the majority of our range at 50% off (in my stores where we still have calendar stock) and they are selling very well. The only exception is a range of calendars we purchased at $2 and we are […]

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Tags: Calendars

Leveraging the frankie shopper

December 28th, 2011 · No Comments

We are promoting kimmidoll calendars and diaries near frankie magazine – partly because we have space while we what for replacement frankie stock and partly to make the most of the kimmidoll opportunity we have negotiated. We have two copies of frankie left – this issue has sold exceptionally well.  If we can get the […]

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Tags: Calendars · magazines

Promoting the Kimmi Doll calendars

December 18th, 2011 · No Comments

I love this calendar display created at one of my newsagencies by the creative team.  It’s facing into the mall and attracting shoppers to the Kimmi Doll calendars we have in stock. With something like the Kimmi Doll range there is an excellent opportunity to attract shoppers who were not in the market to purchase […]

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Tags: Calendars