Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Calendars'

Stunning calendar sales in the newsagency already

October 25th, 2014 · No Comments

Our 2015 season calendar sales are up 150% on this time last year and that is off an excellent base of 2013 sales. We are driving sales with placement of an excellent range of carefully selected calendars at the front of the store, on the lease line, facing into the mall. The sales growth is […]

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Tags: Calendars · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Newsagents frustrated at journal supply

October 13th, 2014 · 1 Comment

I’ve heard from several newsagents about the Paper Pocket branded journals received today from Network Services.  These are from Universal Magazines. They are part of the calendar offer newsagents were given the opportunity to opt out of. Billing is delayed. While they are 33% margin, that’s short of where they need to be to be […]

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Tags: Calendars · Diaries · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management

Terrific pitch for pet calendars

October 11th, 2014 · No Comments

At the Pet Expo trade show in Sydney yesterday & today I caught up with the folks from Browtrout calendars.  The calendar display shows the value of pet lovers. While they sell to pet shops, newsagents are their key channel and have better terms. The display in the photo is best practice for pets – it’s their full line.  Impressive. […]

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Tags: Calendars

How newsagents can act on calendar supply by magazine distributors

October 7th, 2014 · No Comments

As promised a few days ago, here are my thoughts on how newsagents can act on the supply of calendars by magazine distributors where we have little or no control on supply and where margins are considerably lower than what we can achieve ourselves through direct relationships. If you have been supplied calendars that you […]

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Tags: Calendars · Ethics · magazine distribution · Magazine oversupply · Newsagency management · Social responsibility

Layering product placement to drive sales

October 1st, 2014 · No Comments

We have a three step approach to pitching our 2015 diary range – in part because we don’t have space for one big display and in part because we know that pitching to shoppers several times in a visit helps drive sales. If you look carefully at the photo you can see our layering approach […]

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Tags: Calendars · Tactical display

TV show fan calendars drive traffic

September 24th, 2014 · No Comments

The Walking Dead 20515 calendar is a perfect example of the type of calendars newsagents who want to drive traffic and drive impulse purchases should stock. We can choose products like this and negotiate terms that are 50% and more better than the calendars we get through magazine distributors. The difference between seeking out calendars like […]

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Tags: Calendars

Calendar terms illustrate the brokenness of the Australian magazine distribution model and how it hurts newsagents

September 23rd, 2014 · 8 Comments

The margin newsagents make on calendars from magazine distributors are a perfect example of the brokenness of the newsagency magazine distribution model. Distributors and publishers think they are doing us a favour offering 40% gross profit can delayed billing to January. These terms are out of date, they are unacceptable. I make 60% from calendars […]

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Tags: Calendars · magazine distribution · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

Watch out for IPS calendars: 40% is an unacceptable GP

September 20th, 2014 · 22 Comments

I don’t want calendars off of which I make less than 50%. This is why I am making sure I don’t get the calendars IPS has allocated to newsagents. IPS emailed newsagents with only the weekend to opt out of a bad deal. Check your IPS email people. But back to calendars. I said I want […]

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Tags: Calendars

Pitching to the Scots

September 18th, 2014 · No Comments

With the independence vote in Scotland later today we took the opportunity to promote our Scotland calendar with the Herald Sun. It’s getting people looking at the calendar who otherwise might have missed that we have it in stock. Some of the best impulse purchases come from small moves like this. 6 likes

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Tags: Calendars

Here’s why you should promote the True Blue calendar

August 1st, 2014 · No Comments

The True Blue calendar from Browntrout is timely given the launch last month of Hey True Blue, the autobiography of John Williamson, the composer of the famous Australian song of the same name. While the calendar is not connected with Williamson, the publicity for the book is reason enough to get out and promote this […]

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Tags: Calendars

Anzac calendar a hit with shoppers

July 24th, 2014 · 2 Comments

The calendar commemorating the Centenary of ANZAC is popular with shoppers even though we are a year away from the commemoration. We are it out and on display as part of a Father’s Day calendar pitch. While calendars are popular for father’s Day, this ANZAC calendar is attracting new shoppers to the category very early into […]

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Tags: Calendars

Faster drop-off of calendar sales in 2014

January 10th, 2014 · 4 Comments

I have noticed a faster drop off in calendar sales in the first days of 2014 compared to last year. I think this is being driven in part by other retailers very heaving discounting in the lead up to Christmas. In one centre where I have a store the calendar outpost was at 50% off […]

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Tags: Calendars

No room for the Girls of Zoo 2014 Calendar

October 11th, 2013 · 9 Comments

We early returned the Girls of Zoo 2014 Calendar since it does not meet calendar margin requirements. Publishers need to understand that the 50% is the minimum reasonable margin for calendars and diaries with 60% preferable. Plus we want complete control over what we get. It’s what the major calendar publishers give us. 12 likes

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Tags: Calendars · magazines

Calendars a good use of magazine fixtures

September 29th, 2013 · 3 Comments

I’m helping a newsagency reconfigure their floor space and until they can get a mini-shop fit done they have been using old magazine fixtures to sell calendars. Calendar sales for September are more than double what they achieved for September in 2012.  This works even better if you can locate calendars near the appropriate category […]

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Tags: Calendars · Newsagency management

Bartel sale to Reject Shop forces us to discount calendars

September 23rd, 2013 · 9 Comments

Until the Reject Shop next to us put in the same range of low-cost Bartel calendars as us we were selling them at the suggested price.  As soon as they got their calendars, we had no choice but to price match. We discovered the considerable price difference between our price and the Reject Shop’s price […]

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Tags: Calendars

Promoting calendars at the counter drives sales

September 12th, 2013 · No Comments

This promotion of calendars at the counter has been driving sales for us. It’s not right behind the counter but off to one side, a dead side what rarely works for us. But this calendar promotion is working. We know based on customers noticing, asking for their team and purchasing. This is the second location […]

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Tags: Calendars

The Walking Dead 2014 calendar hot!

August 30th, 2013 · 2 Comments

I’d urge newsagents to get The Walking Dead calendar in-store. We sold our initial order in a couple of days and have plenty more on the way. The TV series is very popular and the calendar is an easy gift for fans. One customer earlier this week bought the calendar and as a result of […]

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Tags: Calendars · Gifts · Newsagency opportunities

Promoting diaries and calendars

August 30th, 2013 · No Comments

We’re promoting diaries and calendars in our magazine department with special interest titles placed with or adjacent to magazines appealing to the same shopper.  This placement is using recently released magazine space for the next couple of months before we replace it with regular shelving for other product. 0 likes

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Tags: Calendars

Great timing for P!NK 2014 calendar for newsagents

August 28th, 2013 · 2 Comments

We’re lucky to have the P!NK 2014 calendar in-store in time for more P!NK concerts in town. We are embracing the timing opportunity with prominent placement of the calendar where shoppers who may like P!NK can see the calendar since they are probably not shopping today for a calendar. By buying the calendars we want […]

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Tags: Calendars

Loving desk calendar refills

February 1st, 2013 · No Comments

Selling desk calendar refills is easy since most others offering them only have inventory for a brief period of time. We have made sure that we have the refills in several locations, to grab impulse purchases. It works. sales are excellent. They are a valuable basket extension. 2 likes

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Tags: Calendars · Diaries

Another example of calendars with magazines

December 27th, 2012 · 4 Comments

We have had stock of our remaining tattoo themed calendar, Lady Ink, with our tattoo magazine titles. This is where those interested in tattoo related products will browse the most. The nature of today’s newsagency is such that success will come from many small steps rather than one or two much bigger steps. Obsessively chasing […]

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Tags: Calendars · magazines · Newsagency management

Promoting calendars with magazines

December 23rd, 2012 · No Comments

With magazine sales exceptionally strong in the lead up to Christmas we have had some spare space for the last couple of days we have filled with calendars. We selected calendars based on the placement below weekly titles. It’s worked with some calendars having been purchased from here.  Moving stock around, filling spaces, leveraging high […]

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Tags: Calendars · magazines

Making the most of the Angry Birds opportunity

December 22nd, 2012 · No Comments

We are promoting the Angry Birds 2013 calendar with our other Angry Birds products including this plush – just as we have been doing for Moshi Monsters. This placement makes a stronger pitch for the brand and helps shoppers purchase more items in each basket. On this focus on driving basket depth, our year to […]

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Tags: Calendars · magazines

Moshi Monsters magazine and 2013 calendar

December 21st, 2012 · No Comments

We are promoting the Moshi Monsters 2013 calendar in the magazine fixtures with the latest issue of the Moshi Monsters magazine. The two items make a perfect Christmas gift and are more likely to be purchased as a Chriostmas gift when displayed together in this way. We do this where we can – display magazines […]

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Tags: Calendars · magazines · Newsagency opportunities

Premature calendar discounting

December 20th, 2012 · No Comments

I was surprised to see a newsagent discounting calendars by 20% a couple of weeks ago. This was in a centre without another outlet offering this range of calendars.  While I have written about this before – premature calendar discounting – It surprises me when I see it. Years ago, confronted with a Calendar Club […]

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Tags: Calendars