Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Calendars'

Yours in the spotlight with free calendar

December 2nd, 2014 · No Comments

We have been giving the latest issue of Yours magazine time in the spotlight since it comes with a free 2015 calendar. We have displayed the calendar so that customers can see the value of the free gift. 0 likes

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Tags: Calendars

Are your One Direction 2015 calendars out?

November 28th, 2014 · No Comments

With One Direction in Australia and on local TV here it’s a good time to get their 2015 calendar out for people who will purchase it for loved-ones at Christmas. Many of our calendar purchases are not destination purchases – tactical placement pays! 3 likes

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Tags: Calendars · Opportunistic retail · Tactical display

Meerkats are the in animal

November 9th, 2014 · No Comments

We are making good money out of Meerkats thanks to the popular TV commercial promoting insurance that has been a hit around the world for some years. We have products from several suppliers and are pitching them currently at the counter with success. Being aware and on top of trends is key to maximising sales […]

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Tags: Calendars · marketing · marketing tip · Newsagency management

Valuable Walking Dead franchise

November 3rd, 2014 · No Comments

We have The Walking Dead product together: magazine, desktop calendar and full size calendar to make the most of one of the most successful TV franchises this decade. This franchise is a good example where placement of themed products together is more valuable for the retailer than leaving the products in their category locations. 2 […]

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Tags: Calendars · magazines

Learning from calendar competitors

November 1st, 2014 · No Comments

More Calendar Club outlets are opening as calendar season gets into full swing. While their range commitment is a point of difference, their presence is not currently harming our situation. As I noted last week, calendar sales are up 150% on this time last year. Browsing the Calendar Club locations is instructive to find products we […]

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Tags: Calendars

Walking Dead 2015 desktop calendar opportunity

October 27th, 2014 · No Comments

This 2015 Walking Dead desktop calendar is an excellent opportunity of thoughtful buying to drive calendar sales. The new series of the TV show has just launched to extraordinary ratings. Now is the perfect time to pitch this calendar. Having licenced calendars is a key factor on our 2015 calendar sales being up 150% on last year. […]

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Tags: Calendars

Stunning calendar sales in the newsagency already

October 25th, 2014 · No Comments

Our 2015 season calendar sales are up 150% on this time last year and that is off an excellent base of 2013 sales. We are driving sales with placement of an excellent range of carefully selected calendars at the front of the store, on the lease line, facing into the mall. The sales growth is […]

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Tags: Calendars · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Newsagents frustrated at journal supply

October 13th, 2014 · 1 Comment

I’ve heard from several newsagents about the Paper Pocket branded journals received today from Network Services.  These are from Universal Magazines. They are part of the calendar offer newsagents were given the opportunity to opt out of. Billing is delayed. While they are 33% margin, that’s short of where they need to be to be […]

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Tags: Calendars · Diaries · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management

Terrific pitch for pet calendars

October 11th, 2014 · No Comments

At the Pet Expo trade show in Sydney yesterday & today I caught up with the folks from Browtrout calendars.  The calendar display shows the value of pet lovers. While they sell to pet shops, newsagents are their key channel and have better terms. The display in the photo is best practice for pets – it’s their full line.  Impressive. […]

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Tags: Calendars

How newsagents can act on calendar supply by magazine distributors

October 7th, 2014 · No Comments

As promised a few days ago, here are my thoughts on how newsagents can act on the supply of calendars by magazine distributors where we have little or no control on supply and where margins are considerably lower than what we can achieve ourselves through direct relationships. If you have been supplied calendars that you […]

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Tags: Calendars · Ethics · magazine distribution · Magazine oversupply · Newsagency management · Social responsibility

Layering product placement to drive sales

October 1st, 2014 · No Comments

We have a three step approach to pitching our 2015 diary range – in part because we don’t have space for one big display and in part because we know that pitching to shoppers several times in a visit helps drive sales. If you look carefully at the photo you can see our layering approach […]

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Tags: Calendars · Tactical display

TV show fan calendars drive traffic

September 24th, 2014 · No Comments

The Walking Dead 20515 calendar is a perfect example of the type of calendars newsagents who want to drive traffic and drive impulse purchases should stock. We can choose products like this and negotiate terms that are 50% and more better than the calendars we get through magazine distributors. The difference between seeking out calendars like […]

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Tags: Calendars

Calendar terms illustrate the brokenness of the Australian magazine distribution model and how it hurts newsagents

September 23rd, 2014 · 8 Comments

The margin newsagents make on calendars from magazine distributors are a perfect example of the brokenness of the newsagency magazine distribution model. Distributors and publishers think they are doing us a favour offering 40% gross profit can delayed billing to January. These terms are out of date, they are unacceptable. I make 60% from calendars […]

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Tags: Calendars · magazine distribution · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

Watch out for IPS calendars: 40% is an unacceptable GP

September 20th, 2014 · 22 Comments

I don’t want calendars off of which I make less than 50%. This is why I am making sure I don’t get the calendars IPS has allocated to newsagents. IPS emailed newsagents with only the weekend to opt out of a bad deal. Check your IPS email people. But back to calendars. I said I want […]

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Tags: Calendars

Pitching to the Scots

September 18th, 2014 · No Comments

With the independence vote in Scotland later today we took the opportunity to promote our Scotland calendar with the Herald Sun. It’s getting people looking at the calendar who otherwise might have missed that we have it in stock. Some of the best impulse purchases come from small moves like this. 6 likes

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Tags: Calendars

Here’s why you should promote the True Blue calendar

August 1st, 2014 · No Comments

The True Blue calendar from Browntrout is timely given the launch last month of Hey True Blue, the autobiography of John Williamson, the composer of the famous Australian song of the same name. While the calendar is not connected with Williamson, the publicity for the book is reason enough to get out and promote this […]

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Tags: Calendars

Anzac calendar a hit with shoppers

July 24th, 2014 · 2 Comments

The calendar commemorating the Centenary of ANZAC is popular with shoppers even though we are a year away from the commemoration. We are it out and on display as part of a Father’s Day calendar pitch. While calendars are popular for father’s Day, this ANZAC calendar is attracting new shoppers to the category very early into […]

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Tags: Calendars

Faster drop-off of calendar sales in 2014

January 10th, 2014 · 4 Comments

I have noticed a faster drop off in calendar sales in the first days of 2014 compared to last year. I think this is being driven in part by other retailers very heaving discounting in the lead up to Christmas. In one centre where I have a store the calendar outpost was at 50% off […]

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Tags: Calendars

No room for the Girls of Zoo 2014 Calendar

October 11th, 2013 · 9 Comments

We early returned the Girls of Zoo 2014 Calendar since it does not meet calendar margin requirements. Publishers need to understand that the 50% is the minimum reasonable margin for calendars and diaries with 60% preferable. Plus we want complete control over what we get. It’s what the major calendar publishers give us. 12 likes

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Tags: Calendars · magazines

Calendars a good use of magazine fixtures

September 29th, 2013 · 3 Comments

I’m helping a newsagency reconfigure their floor space and until they can get a mini-shop fit done they have been using old magazine fixtures to sell calendars. Calendar sales for September are more than double what they achieved for September in 2012.  This works even better if you can locate calendars near the appropriate category […]

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Tags: Calendars · Newsagency management

Bartel sale to Reject Shop forces us to discount calendars

September 23rd, 2013 · 9 Comments

Until the Reject Shop next to us put in the same range of low-cost Bartel calendars as us we were selling them at the suggested price.  As soon as they got their calendars, we had no choice but to price match. We discovered the considerable price difference between our price and the Reject Shop’s price […]

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Tags: Calendars

Promoting calendars at the counter drives sales

September 12th, 2013 · No Comments

This promotion of calendars at the counter has been driving sales for us. It’s not right behind the counter but off to one side, a dead side what rarely works for us. But this calendar promotion is working. We know based on customers noticing, asking for their team and purchasing. This is the second location […]

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Tags: Calendars

The Walking Dead 2014 calendar hot!

August 30th, 2013 · 2 Comments

I’d urge newsagents to get The Walking Dead calendar in-store. We sold our initial order in a couple of days and have plenty more on the way. The TV series is very popular and the calendar is an easy gift for fans. One customer earlier this week bought the calendar and as a result of […]

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Tags: Calendars · Gifts · Newsagency opportunities

Promoting diaries and calendars

August 30th, 2013 · No Comments

We’re promoting diaries and calendars in our magazine department with special interest titles placed with or adjacent to magazines appealing to the same shopper.  This placement is using recently released magazine space for the next couple of months before we replace it with regular shelving for other product. 0 likes

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Tags: Calendars

Great timing for P!NK 2014 calendar for newsagents

August 28th, 2013 · 2 Comments

We’re lucky to have the P!NK 2014 calendar in-store in time for more P!NK concerts in town. We are embracing the timing opportunity with prominent placement of the calendar where shoppers who may like P!NK can see the calendar since they are probably not shopping today for a calendar. By buying the calendars we want […]

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Tags: Calendars