Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Competition'

Cheap Valentine’s Day cards at Woolworths

February 4th, 2016 · 2 Comments

The stand of $3 Valentine’s Day cards at Woolworths that I saw yesterday was in the high traffic ground floor entrance location of the Sydney CBD business while the higher priced Valentine’s Day cards were in the second floor card department. While I get that supermarkets are interested in what they say is a ‘value’ […]

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Tags: Newsagency challenges · Greeting Cards · Competition · Newsagency management

What I still don’t promote Inside Out magazine in the newsagency

February 3rd, 2016 · 5 Comments

Since News Corp. continues to favour Coles with pricing of $6.00 for Inside Out magazine I see no reason to promote the more expensive newsagency version priced at $8.20. This long-term campaign by News disrespects newsagents and shows the desire of News Corp. to switch shoppers from our small business channel to the giant Coles. 22 […]

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Tags: magazines · Competition

Why we newsagents need to keep our eye on JB HiFi when it comes to greeting cards

January 29th, 2016 · 10 Comments

Late in 2015 JB HiFi retail outlets started selling greeting cards. They put in a carefully selected range sourced from Hallmark.  Their hip looking purpose built card units have seen are usually placed in a high traffic location, near to the counter. The THREE FOR $10 offer is compelling. The range carefully targeted at the typical […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Greeting Cards · Competition · Newsagency management · Newsagency opportunities

Newsagents doing Back To School need to visit Officeworks

January 4th, 2016 · 9 Comments

I spent time at Officeworks in Richmond  yesterday, looking their approach to Back To School 2016. I decided on the visit having been inundated with BTS advertising on TV, online and in print. Newsagents tend to love to hate Officeworks – often ignoring strengths that make them a compelling competitor. If you have an Officeworks […]

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Tags: Newsagency challenges · Competition · Newsagency management

How can Coles offer half price Bauer Media magazine titles?

December 10th, 2015 · 10 Comments

Coles Express is promoting half price Bauer Media magazines: Woman’s Day, OK!, NW and The Australian Women’s Weekly. This extraordinary deal is available with any fuel purchase, yes, any fuel purchase. The AIP says retailers make around 5% on fuel sales so they can’t be funding this deal. While I understand there is a difference […]

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Tags: Newsagency challenges · magazines · magazine distribution · Competition

Independence Studios product in Target?

November 21st, 2015 · No Comments

Newsagents who have been bi supporters of Independence Studios will do a double take at this range of product now available in target stores in Australia. While the packaging is different, the products look to be exactly the same as items we sell in the candy-lane. 2 likes

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Tags: Competition

Is the Dymocks discount strategy an indicator of an Adult colouring slowdown and, if so, what should newsagents do?

October 27th, 2015 · 4 Comments

Dymocks is pitching two adult colouring titles for $30. As the poster in the photo notes – shoppers can choose from 20 different adult colouring titles. This discount pitch by Dymocks is unfortunate as to tells shoppers to expect to pay less for these titles than usual full price.  It could also be a marker […]

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Tags: Newsagency challenges · Competition

New adult colouring titles at Coles

October 14th, 2015 · No Comments

Coles supermarkets have introduced a new range of adult colouring titles from harlequin prices at $9.00. I had a good look at them last night. Based on what we have in the newsagency these books are, in my view, not worth $9.00. They appear to have been developed to meet a price point with little regard […]

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Tags: Competition

Now this is competition!

September 21st, 2015 · 19 Comments

This photo shows two convenience stores on George Street in Sydney, next to each other. What makes this direct competition even more surprising is that there are eight other convenience stores within a two minute walk of these two shops. While Sydney is busy, it feels like there are too many convenience stores. Two next […]

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Tags: retail · Competition

Some suppliers have themselves to blame when newsagents stop offering their product

August 22nd, 2015 · 28 Comments

Reflex copy paper is regularly advertised as a brand consumers can trust yet in Coles this week you can see it discounted to below wholesale at $3.49. While the discounting may suit the Coles price positioning strategy, it does not respect the brand nor the retailers who respect the brand. Major brands that allow their […]

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Tags: Newsagency challenges · Stationery · Competition

Tatts scratchie game on your mobile

June 22nd, 2015 · No Comments

Tatts has launched Scratch & Match play on mobile devices. While a promotional game without cost at this stage, it demonstrates how mobile based games can be played. This is not an unexpected move by Tatts. I have written here many times that digital is the biggest threat to in-store purchases of lottery product – […]

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Tags: Newsagency challenges · Lotteries · Competition

WH Smith taking over Knox Wild location

June 20th, 2015 · No Comments

The Wild store at Westfield Knox in Victoria, where I have a newsagency, is closing this weekend. WH Smith is reportedly taking over the location. If this is so, it will be interesting to see what they use the spot for – whether it is a Wild store refreshed or one of the other brands they […]

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Tags: Competition

Bagged Take 5 offer frustrating

June 20th, 2015 · No Comments

We early returned this bagged Take 5 offer because it requires an additional pocket and because it’s a lame offer when compared to the broader offer in Woolworths. Sending them unannounced as Bauer does makes space planning difficult – hence the decision to early return. My view is if we are to pitch magazines at […]

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Tags: magazines · magazine distribution · Competition · Magazine oversupply

Woolworths promotion of Bauer titles makes it tough for newsagents

June 19th, 2015 · 4 Comments

Here’s an example of a publisher and supermarket giant working together to devalue magazine brands in a campaign that must reduce newsagent magazine sales. The Relax & Save campaign offering two Bauer titles for $7 is an enticing offer for price conscious shoppers. The folks from Bauer will tell Connections members at their national conference soon […]

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Tags: Newsagency challenges · magazines · magazine distribution · Competition

WH Smith UK sales results reveal gap in locations

June 10th, 2015 · No Comments

One the 13 weeks to May 30, sales in WH Smith businesses grew 1%. As Marketwatch reports, the story is different for two important channels for the group: Same store sales for the company’s travel division grew 4%, while the high street division recorded a 4% fall in like-for-like sales during the 13 week period. […]

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Tags: Newsagency challenges · Competition

More WH Smith locations coming?

June 5th, 2015 · No Comments

Two suppliers have mentioned that they have been told WH Smith is close to adding between 20 and 25 newsagency locations to its Australian store fleet. That is the extent of the information – so no clarity whether the new rooftops are through acquisition or store openings. Another supplier mentioned losing considerable business as a […]

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Tags: Newsagency challenges · Competition

Indie musicians and small business newsagents have a lot in common

June 5th, 2015 · 2 Comments

Finding fans is tough for indie musicians as they don’t have the support of the marketing machines of massive labels to drive airplay and attract fans. Their success comes from many small steps, plenty of ‘local’ activity.  The same is true for us small business newsagents in our competition with supermarkets and others who sell […]

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Tags: Newsagency challenges · newsagency marketing · Competition

The lottery challenge for SA newsagents

May 25th, 2015 · No Comments

On the Run is a strong petrol and convenience group in South Australia. Their tag line is compelling: we never close! This must be confronting for newsagents nearby to OTR outlets as they offer more newsagency lines. Their magazine range is broader than is usual for a petrol or convenience outlet. They have lotteries too. Plus […]

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Tags: Newsagency challenges · Lotteries · Competition · Newsagency management

WH Smith discounting magazines

May 22nd, 2015 · 2 Comments

I noticed a WH Smith store here in Australia last week discounting titles from several publishers if purchased as a bundle. I’ve not seen this before as discounting is usually only within the portfolio of a single publisher. This offer is not from a single publisher which makes me wonder if WH Smith is funding […]

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Tags: magazines · Competition

How can Coles and Officeworks defend this price difference?

May 19th, 2015 · 1 Comment

I purchased some plastic ponchos from Officeworks for 69 cents.  A couple of days later I noticed very similar ponchos at a Coles supermarket priced at $4.00 each. I can’t figure out the reason for such a price difference. Coles and Officeworks are owned by the same company. 4 likes

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Tags: retail · Competition

WH Smith products in Whitcoulls in New Zealand

May 14th, 2015 · No Comments

While we are still to see what WH Smith will more fully look like and do in retail in Australia, in New Zealand I see plenty of WH Smith branded products available. In the Whitcoulls bookshop / newsagency businesses, for example, they are a considerable range of WH Smith products. I think this is the key […]

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Tags: Competition · Newsagency management

Coles shift in magazine and newspaper pitch a challenge for newsagents

May 6th, 2015 · No Comments

This photo shows a new approach in a Coles supermarket to newspapers and magazines. This stand is located inside the main door with another near a rear checkout and more magazines located in their traditional magazine department. This front entrance placement serves the shopper not going deeper into the business, the type of shopper who may usually have purchased these […]

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Tags: magazines · Competition · Newsagency management

Early returning Inside Out in the newsagency

May 6th, 2015 · 1 Comment

Each time I see Inside Out on sale at Coles for $2.00 less than the price elsewhere including newsagencies I am reminded to early return my stock. There is no point in me offering a title which is consistently discounted by the publisher in my nearest competitor. 9 likes

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Tags: magazines · Competition

Typo selling wrapping paper

May 1st, 2015 · No Comments

I noticed Typo is selling wrapping paper from the card stand they have placed at the entrance to their stores. Newsagents with a Typo store in their area ought to take a careful look not only at their cards and wrap but also at their stationery lines as this is a competitor to be reckoned […]

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Tags: Competition

Ikea in the social stationery business

April 24th, 2015 · 3 Comments

I’m not sure when this happened: Ikea is in the social stationery business in a big way with colour-themed ranges. Their offer is a bit like Smiggle for a slightly older than Smuggle age group. Their n’store display and packaging is identical to what we can see in Coles right now for similar products. 0 likes

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Tags: Stationery · Competition