Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Competition'

Differentiating yourself in a competitive situation

March 27th, 2015 · No Comments

In Auckland Monday at Beresford Square I could choose to get a sandwich and coffee from six outlets, all within a minute of each other. I chose The Station because of the single difference on their sign over the others – good tunes. All the outlets promoted good food and good coffee. The good tunes […]

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Tags: Competition · Newsagency management · newsagency marketing · Newsagency opportunities

Disappointing to see the AFL support Coles

March 23rd, 2015 · No Comments

I have complained to the AFL over their exclusive promotion of Micro-Figures with Coles timed for the start of the AFL season. Local newsagency businesses are key supporters and sponsors of local grass-roots football teams. The AFL should be careful about supporting Coles as it will make us wonder about the respect given to our local team support. […]

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Tags: Competition · Social responsibility

Checking out your competitors

March 21st, 2015 · No Comments

Social media makes it easy for us to see what competitors are doing without becoming a stalker. You can follow them on Facebook, Twitter, Instagram and elsewhere. Don’t think it’s odd as they probably already follow you. Following a competitor on social media can be inspiring – not so you can copy them but more […]

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Tags: Competition

Woolworths branded floor unit for Australia The Story of Us

February 20th, 2015 · 6 Comments

I was disappointed to see the floor display unit for the four-part Australia The Story of Us in Woolworths yesterday. The Woolworths branding suggests this is an exclusive display unit. Maybe Pacific Magazines expected this title to do better in supermarkets than newsagencies. Maybe Woolworths pushed for the unit. Either way, I’m disappointed that this display […]

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Tags: Competition

Is News Corp. treating supermarkets differently to newsagents with the Disney promotion?

February 11th, 2015 · 17 Comments

I was sent this photo yesterday of terrific floor display unit promoting the Disney Bring Home Some Magic promotion being run by News Corp. supporting The Daily Telegraph. This is an excellent display unit. I wonder why Coles gets this and not newsagents. Most newsagents I have spoken with were given posters, floor decals and […]

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Tags: Competition · Newspapers

AFL Record publisher supports newsagents

February 9th, 2015 · No Comments

The publisher of the NAB AFL Fantasy AFL Record has promoted newsagents on Twitter tweeting that it’s out now at newsagents and Coles nationally. While I’d prefer them to only promote newsagents, getting mentioned  along with Coles is better than not being mentioned at all. I responded to the tweet with: But buy it from your local […]

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Tags: Competition · Social Media

WH Smith take over of Kennys Cardiology incomplete?

February 9th, 2015 · 4 Comments

The take over of Kennys Cardiology by the UK WH Smith group appears to not have been as complete as first thought. This photo is from the Kennys store at Westfield Southland in Victoria from the weekend. The card display has looked like this for several months. The gaps are not something WH Smith would […]

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Tags: Competition · Gifts

Take care with your Valentine’s Day exposure

February 7th, 2015 · No Comments

Newsagents promoting chocolate roses for Valentine’s Day need to be careful about their stock holding and price positioning given what I have seen in Woolworths this week. Take the product in the photo – $10 for 12 chocolate roses. It would be hard for any newsagent to beat this, especially if they were to create their […]

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Tags: Competition · Newsagency challenges

Officeworks strategy explained

January 28th, 2015 · 6 Comments

The Australian Financial Review today has an excellent piece outlining an overview of the strategy that is driving excellent success for the business. I urge newsagents to read it as it explains why Officeworks cannot be ignored. Officeworks management know what their business is, what it stands for and how to pursue this to their profit. The […]

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Tags: Competition · Stationery

WH Smith on the move again in Australia?

January 21st, 2015 · 4 Comments

2015 is not even a month old and I’ve heard rumours from two sources of another newsagency channel related WH Smith acquisition being imminent. WH Smith had a busy 2014 with acquisitions of Wild, Kennys Cardiology and Supanews. This latest rumour, if true, will be the biggest yet. 9 likes

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Tags: Competition

Officeworks ramps up Back to School

January 2nd, 2015 · 2 Comments

Officeworks is promoting and extraordinary offer as part of their in-store, outpost and advertising Back to School pitch: find and identical item on a quoted school list at a lower price and we’ll beat it by 20%. Newsagents competing with Back to School need to be aware of this and the conditions associated with it. […]

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Tags: Competition · Newsagency management · Stationery

Are discussions under way on the next WH Smith acquisition?

December 10th, 2014 · 2 Comments

I have heard from three suppliers in the last 24 hours that UK retail group WH Smith is in negotiation with an Australian newsagency group to acquire franchisor management control of that network and add it to its rapidly growing portfolio. We know from recent acquisitions that WH Smith prefer the franchise model over corporate stores. If […]

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Tags: Competition · Newsagency challenges · Newsagency management

On The Run magazine offer challenges newsagents

December 8th, 2014 · 10 Comments

Further to my post Saturday about the low cost Tatts fit out at the On The Run convenience stores in South Australia, check out the magazine department in this same outlet. This is competition folks, serious competition. Convenience outlets usually focus on a small range of no more than thirty titles, top sellers. This location […]

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Tags: Competition · magazines · Newsagency challenges

Are Christmas card sales slow at Typo or was 5 for $10 always part of the plan?

November 25th, 2014 · 2 Comments

I was browsing the Christmas card spinner at Typo in Brisbane late yesterday when a staff member said hey, right now our Christmas cards are five for $10, it’s a great deal. Her delivery was exceptional, if felt like a personal recommendation. It was perfect. Christmas cards five for $10. These are hip cards too. […]

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Tags: Competition · Greeting Cards · Newsagency challenges

Another example of an opportunity lost from our channel

November 20th, 2014 · 9 Comments

The Taronga Zoo Super Animals promotion running at Woolworths supermarkets appears to be a tremendous success. Super Animals looks at feels like a part series promotion with elements of building a collection. Super Animals looks like something that would have traditionally been sold through newsagencies. But it’s being sold exclusively through Woolworths, driving impulse purchases and driving traffic […]

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Tags: Competition · Newsagency · Newsagency challenges

Mother & Baby another magazine to stop selling

November 17th, 2014 · 3 Comments

With the publisher perpetually marking down the price of Mother & Baby magazine in Coles supermarkets I see no point in offering this title in the newsagency. The saved pocket is better used to promote titles that are not seeking to make supermarkets look cheaper than newsagencies. Hopefully one day the publisher will realise that […]

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Tags: Competition · magazines

Supanews stores to be rebranded in WH Smith takeover?

November 10th, 2014 · 1 Comment

Further to my report from the weekend that WH Smith is acquiring the Supanews business, I am told that Supanews outlets will be rebranded WH Smith. Rebranding the Supanews stores as WH Smith would make sense as it would strengthen the presence of the WH Smith brand in Australia.  WH Smith branding is important as […]

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Tags: Competition · Newsagency challenges

Bauer exclusive deal with Woolworths

November 7th, 2014 · No Comments

I got to see the Exclusive to Woolworths gift with purchase stand from Bauer first hand this week. It’s impressive in terms of the stand itself and the gift. While I am not a consumer of the promoted titles, I expect the promotion to work for Bauer and Woolworths. This practical and shopper focussed offer is […]

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Tags: Competition · magazines

News Life Media supporting supermarkets

November 7th, 2014 · 5 Comments

This stand promoting a range of News Life media and the terrific gift with purchase of any of the titles which I saw in Woolworths gives the supermarket chain a valuable advantage over newsagents for the promoted titles. The stand is Woolworths branded – making me think this is a offer exclusive to them. Note: […]

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Tags: Competition · magazines

Supermarkets and free magazines

October 26th, 2014 · No Comments

I missed the SMH article – Supermarkets major players in magazine market with readers hungry for free food content – when it was published two weeks ago. It looks at an important competitor to magazines we sell and offers telling statistics: The figures mirror Roy Morgan Research, which said Coles Magazine was the best-read magazine in the year […]

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Tags: Competition · magazines

Evidence Bauer Media sales based replenishment of magazines to newsagents is not based on sales data

October 22nd, 2014 · 4 Comments

Thank you for sending your sales data. Based on the information you have provided, we have raised an extra order on your behalf. This order will be delivered to you on the next available delivery day. Outlined below is a list of what the order will contain. This is the opening of an email this […]

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Tags: Competition · Ethics · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management · Ugh! · XchangeIT

Magazine publishers who make supermarkets more appealing than newsagents risk the future of our channel

October 21st, 2014 · 33 Comments

For years there have been differences between how suppliers who supply newsagents and supermarkets with the same products treat these competing retail channels. While newsagents have complained, they have done nothing about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better […]

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Tags: Competition · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future · supplier arrogance · Ugh!

Does this banana represents the difference between small and big business?

October 17th, 2014 · No Comments

Check out the packaging of bananas at a Starbucks outlet I visited recently. I was surprised to see bananas packaged like this. But thinking about it, it’s the type of packaging I’d expect from a corporate business withers it is less about the product and more abut the packaging and how it serves the needs […]

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Tags: Competition · Newsagency challenges · Newsagency management

Officeworks price gouging on tape?

October 9th, 2014 · 40 Comments

Officeworks sells this Sellotape roll for $7.86.  We have it in our newsagency, near two Officeworks locations, for $5.99. We use a convenience pricing model for stationery.  Our buy price is $1.99 ex GST. I’d expect Officeworks to pay less. I think this is a rip-off by Officeworks. The company spends heavily promoting that their prices are low and […]

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Tags: Competition · Ethics · Stationery

Finance Minister makes case for selling government owned Australia Post retail outlets

October 1st, 2014 · 1 Comment

At his press conference on Sunday announcing the privatisation of Medicare, Finance Minister Mathias Cormann made the case for privatising the government owned and protected Australia Post retail outlets. There is absolutely no good reason for the Federal Government to own a private health insurance business today. Medibank Private is a commercial business, operating in […]

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Tags: Australia Post · Competition · Ethics · Newsagency management · Social responsibility