Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'confectionary'

Sampling products drives sales in the newsagency

August 29th, 2015 · 2 Comments

We have been sampling a terrific gluten free confectionery item at the counter of the newsagency with excellent success. We have had access to the product for months and love the point of difference it offers in-store and in generating new traffic. The sampling has lifted engagement even further. Yes, this photo is from the […]

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Tags: confectionary · Newsagency management · newsagency marketing

The challenge of an up-sell with transport tickets

June 26th, 2015 · No Comments

7-Eleven outlets pitch up-sells well at the counter. No matter when you visit there are several offers. I have noticed recently in Victoria they are targeting Myki top-up shoppers. This week it is offering Extra gum with a Myki top-up or purchase. The $2 offer is good value. There are several lessons from the 7-Eleven […]

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Tags: confectionary · Newsagency opportunities

Australian made Darrell Lea liquorice on the shelves in New York

April 14th, 2015 · 1 Comment

Australian made Darrell Lea soft eating liquorice is on the shelves of supermarket and convenience outlets here in New York. I checked the packaging – yes this product is made in Australia. this is a good export story from a company that a couple of years was down and out. Near the terrific Darrell Lea […]

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Tags: confectionary

Discounting Easter … why?

March 26th, 2015 · No Comments

In a national discount variety store yesterday I noticed that half their Easter chocolate is being discounted lower than their already discounted price. Some of the lines are selling for less than the wholesale price paid by newsagents if they purchased these lines. I notices a nearby Coles, too, was discounting some Easter chocolate lines. […]

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Tags: confectionary · Newsagency management

Strong Darrell Lea branding drives sales

March 21st, 2015 · No Comments

I like the Darrel Lea Easter packaging this year. It’s bold and colourful. It cuts through visually in a way which works for the season – separating it from other Easter products this year. Darrell Lea lost plenty of newsagent outlets when the company was sold and their retail footprint considerably expanded. I know of […]

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Tags: confectionary

Point of difference vital in the Easter chocolate offer

March 18th, 2015 · No Comments

Surrounded by majors with brand name Easter chocolate offers we knew we could not match their offer. Checking the reject Shop and the discount sweets shop in the centre reinforced this – their discounts on brand name easter products are deep. Instead, we have focused in very different product which cannot be compared as no […]

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Tags: confectionary

Terrific lighted gum display drives gum sales in the newsagency

March 12th, 2015 · 1 Comment

I was impressed by this new counter gum display unit with lighting to draw attention to products. Click on the image for a much larger version. You can see the value of the lighting strips. One newsagent told me it was delivering a good boost. 6 likes

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Tags: confectionary

Confectionery businesses dropping like flies

January 21st, 2015 · 3 Comments

Last week it was Earnest Hillier falling into administration. Today, it’s liquorice maker Betta Foods appointing an administrator. The ABC has the report. I wonder how much of this is brought on by supermarket pressure on supply terms. Or, is it bad buying as the businesses were only recently acquired. With some Hillier stock in newsagencies […]

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Tags: confectionary

Another reason to not like Coles

November 21st, 2014 · 2 Comments

I have noticed that Coles supermarkets are stocking more imported lines, especially in parts of the business where local products used to dominate. Most recently I have noticed biscuits from the UK that are less than half similar style and size biscuits made in Australis. Yesterday I noticed these chocolates – also from the UK […]

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Tags: confectionary · Newsagency management

Our card vandal is back

October 20th, 2014 · 7 Comments

We found these cards torn in our Spirit Humour stand on Saturday. Our prude shopper who judges what we sell by damaging our stock is back. What an arrogant yet weak act. Arrogant in that they clearly want a world reflecting only what they approve. Weak in that they don’t have the guts to speak […]

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Tags: confectionary · Ethics · Greeting Cards · Newsagency challenges · Newsagency management · Social responsibility · theft · Ugh!

A terrific healthy snack food display

July 25th, 2014 · No Comments

Check out the display of healthy snack food on show at a Newslink store in the Qantas terminal of Sydney airport. On this display they are offering a good range of snacks presented well and with terrific signage. This is an excellent pitch. Plenty of shoppers were browsing the range. It’s something other newsagents in transit […]

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Tags: confectionary

Nothing like a school excursion

June 3rd, 2014 · No Comments

I used to love school excursions and fondly remember visiting the Newcastle steelworks and a Gippsland cheese factory in primary and high school respectively. Today, I got to go on an excursion to the Chocolate Gems factory in Brisbane. While sure it was wonderful taste-testing, the real pleasure came from learning about the products, how […]

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Tags: confectionary · Newsagency opportunities

Terrific Darrell Lea gift selection package

May 8th, 2014 · No Comments

I like this tin of Darrell Lea product that I saw at an airport outlet earlier this week. It’s easy to sell gift – especially for Mother’s Day. I don’t have Darrell Lea so I don’t know if this is widely available. It’s good to see new DL products. 2 likes

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Tags: confectionary

Brilliant launch material for Tic Tac Tropical

April 21st, 2014 · No Comments

The double page spread in a convenience magazine is an excellent example to other publishers on how to launch a new line to newsagents and other retailers. They tell us their ad spend and where they will spend it. But it’s their steps for sales success that I like the most, especially how they show […]

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Tags: confectionary · Newsagency opportunities · Newsagent suppliers

Odd selection of Easter chocolate in the US

April 12th, 2014 · 4 Comments

I have seen few Easter Eggs in Easter displays in retail in the US despite obesity being a far greater problem here than in Australia. Easter candy is more regular candy repackaged and some marshmallow things called Peeps – not delicious marshmallow. I have seen plenty of religious chocolate and while Easter is for many […]

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Tags: confectionary

Taking a different approach with Easter chocolate

April 7th, 2014 · No Comments

We are not running with the usual eggs this Easter. Instead, we have sourced a range of funky chocolate items from local company Freckleberry. We tried their range at Christmas and it worked a treat. Customers loved having access to chocolate that is different. I think the same will be true with this Easter range. […]

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Tags: confectionary

Excellent sweets display at Zoodle

April 5th, 2014 · No Comments

This photo shows the display of packaged sweets at the Zoodle store by WH Smith at Melbourne airport. I love the red and yellow striped canopy above the product as it draws attention to this rear-wall display. It visually anchors this department within the business. In fact, anchoring departments is done well in in this […]

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Tags: confectionary · Convenience retail

Should Curly Wurly bars be mandatory?

February 22nd, 2014 · 1 Comment

Emily Hall, a UK journalist, told her 1,667 Twitter followers overnight that all newsagents should be forced to sell Curly Wurly chocolate bars. David Johns, an ITV broadcast journalist rewteeted Emily’s tweet to his 777 followers. I responded to Emily and this was copied to my 521 Twitter followers as well as Emily’s followers.  I […]

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Tags: confectionary · Social Media

Oops – stinky chocolate

February 20th, 2014 · No Comments

Saw this is a shop last week: Lindt chocolate placed with scented candles. I learnt from my own placement mistake many years ago to not place chocolate with scented products. I did mention something to the staff member at the counter but got the impression they did not care. 3 likes

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Tags: confectionary

Thorntons chocolates in Australia?

February 16th, 2014 · No Comments

I must have missed the arrival in Australia of the Thorntons chocolate range. Thorntons is a strong UK brand with stand-alone stores – 296 shops and 186 franchises – and a good presence in a range of other retail businesses. The photo is a Thorntons product I noticed in a Coles supermarket, as part of […]

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Tags: confectionary

The Grinch sells Christmas candy

December 14th, 2013 · 1 Comment

This pack of Christmas Grinch Medication is a sell out for us. In less than a week it’s gone. Customers buying it usually have someone in mind. It’s fun listening to their stories and the Grinch they will give the medication to. Fun products like this make Christmas in retail more enjoyable! 6 likes

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Tags: confectionary · Fun

Excellent Christmas Chocolate results

December 10th, 2013 · 4 Comments

Three days ago we put out a new range of Christmas-themed chocolate. Stars, trees, words – Merry, Xmas, Thanks, Wish – and some other tasty Christmas treats. Space constraints limited our display options but that has not stopped the range selling. Customers are loving the point of difference of this range. We love that! Now […]

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Tags: confectionary

Hot Christmas chocolate gift

December 5th, 2013 · No Comments

Some major retailers have boxed chocolates under popular game brands: Scrabble, Monopoly and Twister.  I have seen them in several stores this week –  on the shop floor in a high traffic location. Maybe I missed the opportunity from one of our suppliers. I’d love to have had these available for Christmas – especially Scrabble […]

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Tags: confectionary

Excellent Halloween display in Auckland

October 21st, 2013 · No Comments

I love the chocolate coffins I saw in the window of one chocolate show in downtown Auckland earlier this week. Their Halloween display was excellent. It was made up of a series of small displays like this chocolate coffin display. Talking to a team member in the shop they have become known for their themed […]

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Tags: confectionary · retail · visual merchandising

Working the counter beyond confectionery

August 27th, 2013 · 2 Comments

In one of my newsagencies confectionery is not strong enough to justify premium counter space so we have been trying more impulse purchase items. Our requirements are 50% GP or more, rapid turn and small footprint. These USB car chargers are ideal for our purpose – easily understood, good margin and good price point. We’re […]

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Tags: confectionary · Convenience retail · Counter offers