Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Counter offers'

Getting attention at the counter

September 15th, 2013 · No Comments

These Jelly Rings sell better at the counter if one in the display unit is turned on. One flashing attracts attention and attention = sales. From Independence Studios, the Jelly Rings are part of a range of counter and candy-lane products we embrace. While not for everyone, they work for us as we are surrounded […]

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Tags: Counter offers · visual merchandising

Working the counter beyond confectionery

August 27th, 2013 · 2 Comments

In one of my newsagencies confectionery is not strong enough to justify premium counter space so we have been trying more impulse purchase items. Our requirements are 50% GP or more, rapid turn and small footprint. These USB car chargers are ideal for our purpose – easily understood, good margin and good price point. We’re […]

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Tags: confectionary · Convenience retail · Counter offers

Robo Fish a terrific counter promotion

May 23rd, 2013 · No Comments

We’re promoting Robo Fish at the counter with this simple fish in the bowl display. The supplier thought of everything giving us what we needed to set this display up in a small amount of space and to make the product look compelling for shoppers at the counter. This is a terrific fun product and […]

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Tags: Counter offers

More Scooby-Doo! products help drive sales

April 19th, 2013 · No Comments

Our sales of the Hallmark Scooby-Doo! branded interactive story buddy product are terrific. We’re now chasing a mid-season bump by adding more Scooby-Doo! branded merchandise. In addition to the Hallmark product and a comic, we have added Scooby-Doo! figurines.  This display has products from three suppliers, making the most of the licenced product opportunity. We […]

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Tags: Counter offers · Gifts · Greeting Cards

Sunday newsagency management tip: manage your counter for success

April 14th, 2013 · 2 Comments

Confectionery is the most common product available for purchase at the counter in most Australian newsagencies. This is how it has been for decades as we have copied others with a last minute impulse purchase of a chocolate bar, chewing bum gum or mints. Since we’re copying everyone, margin is not ideal, indeed, it’s below […]

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Tags: Counter offers · Management tip · Newsagency management

Melting snowman a hit at the newsagency counter

December 2nd, 2012 · 2 Comments

The melting snowman the perfect counter offer. We make more money off this in a week than we do from any candy line. Customers who ask what it is are likely to purchase. It’s so easy. Adding this value item to a basket on impulse at the counter is brilliant. 6 likes

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Tags: Counter offers

Terrific Christmas counter offer

November 22nd, 2012 · No Comments

We have these christmas themed chocolate moulds as the counter as an impulse purchase item. I like them as they are unusual for a newsagency counter and are pitched at the right time of the year. I also like that they are easily understood. It’s counter offers like these that we need to do more of. […]

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Tags: Counter offers

Great newsagent sales counter offer: nail files

February 6th, 2011 · 1 Comment

We continue to enjoy good success selling nail files at the counter of a couple of my newsagencies.  Granted, these are cute looking fashion items, not your traditional nail file.  They are an easy item to add to an existing purchase, often using up loose change.  They are great for us in that they deliver […]

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Tags: Counter offers · Newsagency management · Tactical display

Good counter offer: Angel Flames

January 3rd, 2011 · No Comments

I first wrote about Angel Flames as a good counter offer two and a half years ago.  They are just as good today.  We can easily sell a box in two weeks … at an excellent margin.  If you sell plenty of birthday cards for 1 through to teenage years then they should work for […]

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Tags: Counter offers

Counter display drives AFL card sales

March 21st, 2010 · 1 Comment

We have expanded our AFL cards counter display to include the new range of cards which arrived on Friday. While the select range has been selling well, it is this new range which our regulars love and which attracts new traffic thanks to good word of mouth. We have grown sales by more than 10% […]

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Tags: Counter offers · Newsagency opportunities

Medi Buddy – good counter offer

January 23rd, 2010 · 2 Comments

The manager of one of my stores bought the Medi Buddy as a counter offer.  I was surprised, saying that the $12.95 price point and the product itself made it a questionable counter offer.  The five units sold in barely three weeks.  I was wrong.  It is amazing what can work at a counter.  Adding […]

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Tags: Counter offers · Newsagency opportunities