This is a first draft of a poster to promote crossword magazines which we are developing in-house at Tower Systems to provide to newsagents through this blog without cost. I’d apprecaite feedback either here or direct by email. Ignore the actual titles - we will drop in current titles representing several publishers before we are […]
Entries Tagged as 'crosswords'
Poster to promote crosswords in newsagencies
June 19th, 2009 · 4 Comments
Tags: crosswords · magazines · marketing
Promoting Annette Sym cover on Lovatts BIG
May 27th, 2009 · No Comments
Annette Sym graces the cover of the latest issue of Christine’s BIG Crossword from Lovatts. Annette’s Symply Too Good Cookbooks have been sold in newsagencies for years. We are promoting BIG and Annette’s books at the end of our busiest magazine aisle. We also have BIG in the crossword section and in a pocket on […]
Tags: crosswords · marketing · retail
Promoting Lovatts Mother’s Day crossword title
May 1st, 2009 · No Comments
Christine’s BIG Crossword from Lovatts which went on-sale today is a special issue for Mother’s Day. In addition to the usual location for BIG, we have it on display in the stand (as shown in the photo) next to our newspaper stand as well as part of our Mother’s day display in our card and […]
Tags: crosswords · magazines · retail
Crossword magazines for Easter
April 11th, 2009 · No Comments
We have the Easter themed issue of Lovatts Big crossword displayed with Easter products. Anything to introduce crosswords to new customers. Obsessing about small opportunities is how we demonstrate our magazine specialist status. That’s what newsagents are, right?
Tags: crosswords · magazines · retail
Promoting crosswords with lotteries
March 14th, 2009 · No Comments
We are promoting the Lovatts special bonus pack at one of our lottery counters as part of a Brain Awareness Week promotion. This $9.50 pack includes two current titles and a How To booklet from Christine Lovatt. $16.00 value for $9.50. What I especially like is the header cards provided with the […]
Tags: crosswords · magazines · retail
Valentines crossword tip
January 30th, 2009 · No Comments
Newsagents with a Valentine’s Day display should grab copies of the latest issue of Lovatts BIG Crossword magazine and place this appropriately in the display. The Valentine’s Day themed cover is bright and sure to be noticed - it is certainly too good and too topical to leave languishing in the crossword section while you’re […]
Tags: Newsagency opportunities · crosswords · magazines · retail
Promoting crossword magazines to lottery customers
January 13th, 2009 · No Comments
We are promoting crossword titles on a stand leading into the counter from where we handle the majority of our lottery sales. Starting from the left, we have the Lovatts full size titles followed by a column of smaller format Lovatts titles. In the middle we have two columns of the Women’s Weekly Puzzle Book […]
Tags: crosswords · magazines · retail
How much sudoku is too much?
December 9th, 2008 · 4 Comments
How many sudoku titles is too many? As the photo shows, we currently have eleven sudoku titles at our Forest Hill store. We often have more than that. Between 60% and 70% of our sales come from one title - Super Sudoku from Lovatts. We do not need most of all of these other titles. […]
Tags: Newsagency challenges · crosswords · magazines
How to sell more crossword magazines
October 29th, 2008 · 3 Comments
If you want to sell more crossword titles, place a selection of titles from the category next to your women’s weeklies section. The photo shows our display at Forest Hill on Saturday. This space in a high traffic area to your target demographic will work, crossword sales will increase.
We know from UK newsagent sales […]
Tags: crosswords · magazines · retail
The problem with overseas crossword titles
July 4th, 2008 · 7 Comments
Newsagents must take action on overseas crossword titles. All three magazine distributors, Gotch, Network and NDD are supplying us with these titles. Collectively, overseas crossword titles perform appallingly. This performance is driven by having too many titles on offer.
Given that the distributors seem unable to resolve this problem, the only option is to tell […]
Tags: crosswords · magazines
Crossword competition hots up
April 8th, 2008 · No Comments
It is good to see the heightened competition between the Puzzler and Lovatts brands in newsagencies.Â
The fight for the best shelf space, in-store promotions and counter offers for crossword / puzzle titles is healthy and provides newsagents with choices they would otherwise not have.
Puzzler and Lovatts dominate a strong category for newsagents and the […]
Tags: crosswords · magazines
Lovatts sales rankings success
October 27th, 2007 · No Comments
Tags: crosswords · magazines
Overseas crosswords drain cash
June 15th, 2007 · No Comments
Tags: Newsagency challenges · crosswords · magazines