Australian Newsagency Blog

This is a first draft of a poster to promote crossword magazines which we are developing in-house at Tower Systems to provide to newsagents through this blog without cost.  I’d apprecaite feedback either here or direct by email.  Ignore the actual titles - we will drop in current titles representing several publishers before we are […]

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Annette Sym graces the cover of the latest issue of Christine’s BIG Crossword from Lovatts.  Annette’s Symply Too Good Cookbooks have been sold in newsagencies for years.  We are promoting BIG and Annette’s books at the end of our busiest magazine aisle.  We also have BIG in the crossword section and in a pocket on […]

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Christine’s BIG Crossword from Lovatts which went on-sale today is a special issue for Mother’s Day.  In addition to the usual location for BIG, we have it on display in the stand (as shown in the photo) next to our newspaper stand as well as part of our Mother’s day display in our card and […]

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We have the Easter themed issue of Lovatts Big crossword displayed with Easter products.  Anything to introduce crosswords to new customers.  Obsessing about small opportunities is how we demonstrate our magazine specialist status.  That’s what newsagents are, right?

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We are promoting the Lovatts special bonus pack at one of our lottery counters as part of a Brain Awareness Week promotion. This $9.50 pack includes two current titles and a How To booklet from Christine Lovatt. $16.00 value for $9.50. What I especially like is the header cards provided with the […]

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Newsagents with a Valentine’s Day display should grab copies of the latest issue of Lovatts BIG Crossword magazine and place this appropriately in the display.  The Valentine’s Day themed cover is bright and sure to be noticed - it is certainly too good and too topical to leave languishing in the crossword section while you’re […]

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We are promoting crossword titles on a stand leading into the counter from where we handle the majority of our lottery sales.  Starting from the left, we have the Lovatts full size titles followed by a column of smaller format Lovatts titles.  In the middle we have two columns of the Women’s Weekly Puzzle Book […]

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How many sudoku titles is too many?  As the photo shows, we currently have eleven sudoku titles at our Forest Hill store.  We often have more than that.  Between 60% and 70% of our sales come from one title - Super Sudoku from Lovatts.  We do not need most of all of these other titles.  […]

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If you want to sell more crossword titles, place a selection of titles from the category next to your women’s weeklies section. The photo shows our display at Forest Hill on Saturday. This space in a high traffic area to your target demographic will work, crossword sales will increase.
We know from UK newsagent sales […]

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Newsagents must take action on overseas crossword titles.  All three magazine distributors, Gotch, Network and NDD are supplying us with these titles.  Collectively, overseas crossword titles perform appallingly.   This performance is driven by having too many titles on offer.
Given that the distributors seem unable to resolve this problem, the only option is to tell […]

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It is good to see the heightened competition between the Puzzler and Lovatts brands in newsagencies. 
The fight for the best shelf space, in-store promotions and counter offers for crossword / puzzle titles is healthy and provides newsagents with choices they would otherwise not have.
Puzzler and Lovatts dominate a strong category for newsagents and the […]

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