Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'crosswords'

Puzzler discounting crossword titles

June 26th, 2015 · No Comments

I noticed small size Puzzler titles discounted to $3 in a Newslink outlet in Melbourne yesterday. The offer is simple: $3 with any other magazine purchase. I suspect the publisher is funding this. If they funded it for me, offering full cover price margin, I’d pitch the promotion too. Unfortunately, publishers tend to not fund […]

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Tags: crosswords

Lovatts offering a discount for volume

May 8th, 2015 · No Comments

In Brisbane yesterday I saw Lovatts puzzle titles discounted at the Airport for those purchasing two from their Handy Range from the target range. While I understand price offers like this in a transit location, I don’t like them for the newsagency. 0 likes

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Tags: crosswords

How customers abuse our newsagencies

April 15th, 2015 · 5 Comments

At the airport last week I saw how customers had abused the Lovatts crossword stand at a WH Smith store. Click on the image and see – they have been using the stand to test pens as well as a place to leave a used coffee cup. At least they didn’t leave a mucous filled […]

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Tags: crosswords · Customer loyalty · Customer Service

Crossword placement change drives newsagency sales

February 3rd, 2015 · No Comments

Crossword magazine sales are up 6% year on year for us and while this is a terrific result compared to the channel average, we continue to embrace opportunities for more growth. Over the weekend, for example, we had four pockets space next to British magazines and so placed four crossword titles there. We did this […]

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Tags: crosswords · magazines

Crossword magazine sales up 24% year on year

December 12th, 2014 · 2 Comments

Our crossword sales are up 20% comparing the last eight weeks with the same eight weeks a year earlier. This is extraordinary growth outside what is average for the newsagency channel. My research suggests that the average year on year growth for crosswords in 2.5%. I’d put our growth down to moving the category to […]

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Tags: crosswords · magazines

Newslink promoting crosswords throughout

November 27th, 2014 · No Comments

Check out how Newslink in Brisbane airport is promoting crossword titles above magazine pockets. They had these located throughout the magazine department – promoting crossword titles to just about every magazine shopper. It’s an interesting approach – something newsagents could try. 2 likes

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Tags: crosswords

BHG puzzle title at 55% sell through already

November 3rd, 2014 · 4 Comments

Placement above Better Homes and Gardens magazine has helped us achieve a 55% sell through already for this BHG branded puzzle title. While it is selling from our crossword section, the pocket above BHG is performing the best for us. We found the extra pocket because of the BHG floor display unit promoting the Christmas tin. […]

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Tags: crosswords · Tactical display

Calendars with magazines

October 28th, 2014 · No Comments

Here’s another simple placement that drives calendar sales – this time puzzle themed calendars with crossword and puzzle magazines. I’ve seen shoppers come in to spend Under $10 and walk out spending $30. Tactical placement drives a deeper basket. 1 likes

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Tags: crosswords · magazines · Opportunistic retail · Tactical display

Coles launches home brand crosswords

September 8th, 2014 · 5 Comments

Coles has launched a series of home branded crossword titles priced at $2 each. They are published for Coles by Hinkler. I’m not sure who creates the actual crosswords. I wonder if this move will challenge pocket allocations for Lovatts or Puzzler titles in Coles supermarkets. If the Coles treatment of other suppliers in response […]

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Tags: crosswords

WH Smith makes Lovatts brand pitch

February 5th, 2014 · No Comments

The photo shows a prime location display of Lovatts puzzle titles on show yesterday at one of the WH Smith shops at Melbourne airport. Facing into the international terminal, it’s a strong pitch for Lovatts. WH Smith purchased Wild Cards and Gifts as I mentioned on Monday. Newsagency style retail is their bread and butter. They […]

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Tags: crosswords · magazines

Lovatts dream holiday competition

January 3rd, 2014 · 5 Comments

I like the Lovatts dream holiday competition. It’s offering an ideal prize for the Lovatts customer. The pitch is easily understood thanks to a good design. The floor display unit I saw a couple of days ago promoting it, while not holding product that well, stood out and should help drive sales.  The WIN headline […]

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Tags: crosswords

Relaying crosswords by brand drives sales

December 14th, 2013 · No Comments

I relayed the crossword section in a newsagency earlier this week to give greater prominence to Lovatts titles as the key brand in the crossword department and to use the AWW puzzle book as a border for the section. The display before was a mess: Lovatts titles were sprinkled through and thereby missing an opportunity […]

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Tags: crosswords · magazines

Promoting crossword title for impulse purchase

October 27th, 2013 · No Comments

We are promoting Lovatts Holiday Crosswords on a floor display unit at the entrance to our main magazine aisle in our newsagency. This high-profile placement is designed to boost sales for Lovatts Holiday Crosswords and to increase awareness of Lovatts crossword titles more broadly. Crosswords currently account for 5.37% of magazine sales and we are keen […]

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Tags: crosswords · magazines

Off location floor unit boosts crossword sales

January 23rd, 2013 · 1 Comment

We have the display unit promoting Puzzler and Bauer crossword titles located just inside the entrance, appropriately next to our glasses unit.  While only in place a short time, we are certain this unit is driving sales of the promoted titles. We are rich in traffic in newsagencies and sometimes the best way to drive […]

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Tags: crosswords · magazines

Promoting AWW Puzzle Book 15

July 23rd, 2012 · 1 Comment

We are promoting AWW Puzzle Book 15 next to AWW as well as in our crossword section. But it’s this placement with AWW from where we will sell most copies.  This is because of our space commitment. It’s worth it to get good early sales … I’d say that most purchases are on impulse. Newsagents […]

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Tags: crosswords · magazines

Promoting crosswords at the counter

April 19th, 2012 · No Comments

We are giving crosswords a run at the counter for the next week. While sales growth for the category has been good, we want more – hence this move. It’s very simple as the photo shows. We are letting the titles speak for themselves as we have found this works best with crosswords. Putting the […]

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Tags: crosswords · magazines

New Idea Puzzler magazine popular

April 15th, 2012 · No Comments

We have been promoting the New Idea Jumbo Puzzler title with newspapers this past week and it’s worked a treat. We also have the magazine with our crossword titles as well as a pocket with our week lines, sitting just above New Idea. I’d encourage newsagents to get this title into several locations. Some people who […]

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Tags: crosswords · magazines

Promoting New Idea Jumbo Puzzler new magazine launch

December 29th, 2011 · No Comments

We are promoting the launch issue of New Idea Jumbo Puzzler with placement next to New Idea in our weeklies section as well as prime placement in our crossword section.  This launch has hit at a good time with crossword sales strong in January as people take time off and look for things to occupy […]

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Tags: crosswords · magazines

Refreshing the small crossword title display

November 8th, 2011 · No Comments

We refreshed our small crossword display on the weekend.  I’d left this since the magazine relay six weeks ago and found that a mixture of titles were being placed in this premium front-pocket space.  Most were overseas titles.  I early returned a bunch of under performing overseas crossword titles and allocated this prime space to […]

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Tags: crosswords · magazines

Another way to display crossword titles

October 27th, 2011 · 1 Comment

Check out the display of crossword titles at one of the airport outlets.  I can understand why they do this – to get more stock per square metre of lettable space.  It’s all about return on rent. In my experience, crossword shoppers will look for the titles which interest them.  It could be argued that […]

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Tags: crosswords · magazines

Lovatts crossword title promotion

September 20th, 2011 · No Comments

We have been running a promotion of Lovatts crossword and puzzle titles on an aisle end facing toward the front of the newsagency.  This display was setup to coincide with a magazine relay which resulted in all bar two small categories of magazines being moved.  Once the display comes down we will maintain a co-location […]

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Tags: crosswords · magazines

Lovatts leverages Smurf opportunity for newsagents

September 8th, 2011 · No Comments

Further to my blog post about The Smurfs, the folks at Lovatts have let me know that the current issue of Puzzle Fun For Kids features The Smurfs.  This is an excellent opportunity for newsagents to promote the title outside the usual location. Puzzle Fun For Kids also includes a Smurfs colour-in contest (p82) and […]

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Tags: crosswords · magazines · Newsagency opportunities

Promoting crossword magazines in your newsagency

August 9th, 2011 · No Comments

We have been promoting crossword titles with this display located on a impulse purchase unit facing onto the dance floor at one of my newsagencies.  Creating the display took a couple of minutes.  As the photo shows, we built this around the Lovatts titles – we spread their range across the top row and used […]

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Tags: crosswords · magazines · Newsagency opportunities

A Justin Bieber crossword title?

August 5th, 2011 · No Comments

Yes, folks, there is such a thing. I found this title overseas in my travels recently. The newsagent I purchased it from said that it sold well to young girls. Of course it would. I know I could have sold this in one of my stores where the Bieber one-shot from pacific and the Bieber […]

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Tags: crosswords · magazines

Promoting second tier crossword titles

June 29th, 2011 · No Comments

We are promoting what we would call (without disrespect) second tier crossword / puzzle titles with this display in our crossword section.  This double pocket display is at shoulder level and is easily shopped.  It looks stunning. I chose to promote these titles as each serves a strong customer base already and represents a point […]

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Tags: crosswords · magazines