Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'crosswords'

Are you leveraging the Star Wars themed Colossus Crosswords?

January 28th, 2016 · No Comments

The Star Wars themed Colossus Crosswords from Lovatts is a title you could place with Star Wars related product in-store. This single and simple move could be enough to get more people considering the title than if you leave it with all your other crossword titles – that are only browsed and considered by people […]

[Read more →]

Tags: crosswords

Promoting magazines as Christmas gifts in the newsagency

December 16th, 2015 · No Comments

I have been asked to post on this blog more examples of how I use Facebook to promote the newsagency, especially everyday items like magazines that other retailers sell. Here is a post I have put up this morning for newsXpress Knox. It is not a blatant buy me pitch. Rather I have gone for […]

[Read more →]

Tags: crosswords

Coles is driving down crossword title prices

November 10th, 2015 · No Comments

Check out your local Coles for the latest range of $2.00 crossword titles. Produced specifically for the supermarket chain, these cheap looking titles should not hurt us in the premium, brand driven, end of this category. I mention it here so you are aware. 4 likes

[Read more →]

Tags: crosswords

Terrific crossword display at WH Smith

October 24th, 2015 · No Comments

Check ut the Lovatts crossword display at one of the WH Smith outlets at Melbourne. Best practice. Stunning visually. I do wonder if Lovatts has co-op dollars or some other form of financial supporting place to ensure such a large space commitment. 4 likes

[Read more →]

Tags: crosswords

Crosswords above women’s fashion titles

October 9th, 2015 · No Comments

This photo shows how they are pitching pocket crossword titles above women’s fashion titles at the Newslink store of Gold Coast Airport. This is a smart move designed to attract impulse purchases. I suspect it is working well for them. It’s certainly something newsagents could try to depend magazine margin dollars from a purchase. 3 […]

[Read more →]

Tags: crosswords

Puzzler discounting crossword titles

June 26th, 2015 · No Comments

I noticed small size Puzzler titles discounted to $3 in a Newslink outlet in Melbourne yesterday. The offer is simple: $3 with any other magazine purchase. I suspect the publisher is funding this. If they funded it for me, offering full cover price margin, I’d pitch the promotion too. Unfortunately, publishers tend to not fund […]

[Read more →]

Tags: crosswords

Lovatts offering a discount for volume

May 8th, 2015 · No Comments

In Brisbane yesterday I saw Lovatts puzzle titles discounted at the Airport for those purchasing two from their Handy Range from the target range. While I understand price offers like this in a transit location, I don’t like them for the newsagency. 0 likes

[Read more →]

Tags: crosswords

How customers abuse our newsagencies

April 15th, 2015 · 5 Comments

At the airport last week I saw how customers had abused the Lovatts crossword stand at a WH Smith store. Click on the image and see – they have been using the stand to test pens as well as a place to leave a used coffee cup. At least they didn’t leave a mucous filled […]

[Read more →]

Tags: Customer Service · crosswords · Customer loyalty

Crossword placement change drives newsagency sales

February 3rd, 2015 · No Comments

Crossword magazine sales are up 6% year on year for us and while this is a terrific result compared to the channel average, we continue to embrace opportunities for more growth. Over the weekend, for example, we had four pockets space next to British magazines and so placed four crossword titles there. We did this […]

[Read more →]

Tags: magazines · crosswords

Crossword magazine sales up 24% year on year

December 12th, 2014 · 2 Comments

Our crossword sales are up 20% comparing the last eight weeks with the same eight weeks a year earlier. This is extraordinary growth outside what is average for the newsagency channel. My research suggests that the average year on year growth for crosswords in 2.5%. I’d put our growth down to moving the category to […]

[Read more →]

Tags: magazines · crosswords

Newslink promoting crosswords throughout

November 27th, 2014 · No Comments

Check out how Newslink in Brisbane airport is promoting crossword titles above magazine pockets. They had these located throughout the magazine department – promoting crossword titles to just about every magazine shopper. It’s an interesting approach – something newsagents could try. 2 likes

[Read more →]

Tags: crosswords

BHG puzzle title at 55% sell through already

November 3rd, 2014 · 4 Comments

Placement above Better Homes and Gardens magazine has helped us achieve a 55% sell through already for this BHG branded puzzle title. While it is selling from our crossword section, the pocket above BHG is performing the best for us. We found the extra pocket because of the BHG floor display unit promoting the Christmas tin. […]

[Read more →]

Tags: crosswords · Tactical display

Calendars with magazines

October 28th, 2014 · No Comments

Here’s another simple placement that drives calendar sales – this time puzzle themed calendars with crossword and puzzle magazines. I’ve seen shoppers come in to spend Under $10 and walk out spending $30. Tactical placement drives a deeper basket. 1 likes

[Read more →]

Tags: magazines · crosswords · Opportunistic retail · Tactical display

Coles launches home brand crosswords

September 8th, 2014 · 5 Comments

Coles has launched a series of home branded crossword titles priced at $2 each. They are published for Coles by Hinkler. I’m not sure who creates the actual crosswords. I wonder if this move will challenge pocket allocations for Lovatts or Puzzler titles in Coles supermarkets. If the Coles treatment of other suppliers in response […]

[Read more →]

Tags: crosswords

WH Smith makes Lovatts brand pitch

February 5th, 2014 · No Comments

The photo shows a prime location display of Lovatts puzzle titles on show yesterday at one of the WH Smith shops at Melbourne airport. Facing into the international terminal, it’s a strong pitch for Lovatts. WH Smith purchased Wild Cards and Gifts as I mentioned on Monday. Newsagency style retail is their bread and butter. They […]

[Read more →]

Tags: magazines · crosswords

Lovatts dream holiday competition

January 3rd, 2014 · 5 Comments

I like the Lovatts dream holiday competition. It’s offering an ideal prize for the Lovatts customer. The pitch is easily understood thanks to a good design. The floor display unit I saw a couple of days ago promoting it, while not holding product that well, stood out and should help drive sales.  The WIN headline […]

[Read more →]

Tags: crosswords

Relaying crosswords by brand drives sales

December 14th, 2013 · No Comments

I relayed the crossword section in a newsagency earlier this week to give greater prominence to Lovatts titles as the key brand in the crossword department and to use the AWW puzzle book as a border for the section. The display before was a mess: Lovatts titles were sprinkled through and thereby missing an opportunity […]

[Read more →]

Tags: magazines · crosswords

Promoting crossword title for impulse purchase

October 27th, 2013 · No Comments

We are promoting Lovatts Holiday Crosswords on a floor display unit at the entrance to our main magazine aisle in our newsagency. This high-profile placement is designed to boost sales for Lovatts Holiday Crosswords and to increase awareness of Lovatts crossword titles more broadly. Crosswords currently account for 5.37% of magazine sales and we are keen […]

[Read more →]

Tags: magazines · crosswords

Off location floor unit boosts crossword sales

January 23rd, 2013 · 1 Comment

We have the display unit promoting Puzzler and Bauer crossword titles located just inside the entrance, appropriately next to our glasses unit.  While only in place a short time, we are certain this unit is driving sales of the promoted titles. We are rich in traffic in newsagencies and sometimes the best way to drive […]

[Read more →]

Tags: magazines · crosswords

Promoting AWW Puzzle Book 15

July 23rd, 2012 · 1 Comment

We are promoting AWW Puzzle Book 15 next to AWW as well as in our crossword section. But it’s this placement with AWW from where we will sell most copies.  This is because of our space commitment. It’s worth it to get good early sales … I’d say that most purchases are on impulse. Newsagents […]

[Read more →]

Tags: magazines · crosswords

Promoting crosswords at the counter

April 19th, 2012 · No Comments

We are giving crosswords a run at the counter for the next week. While sales growth for the category has been good, we want more – hence this move. It’s very simple as the photo shows. We are letting the titles speak for themselves as we have found this works best with crosswords. Putting the […]

[Read more →]

Tags: magazines · crosswords

New Idea Puzzler magazine popular

April 15th, 2012 · No Comments

We have been promoting the New Idea Jumbo Puzzler title with newspapers this past week and it’s worked a treat. We also have the magazine with our crossword titles as well as a pocket with our week lines, sitting just above New Idea. I’d encourage newsagents to get this title into several locations. Some people who […]

[Read more →]

Tags: magazines · crosswords

Promoting New Idea Jumbo Puzzler new magazine launch

December 29th, 2011 · No Comments

We are promoting the launch issue of New Idea Jumbo Puzzler with placement next to New Idea in our weeklies section as well as prime placement in our crossword section.  This launch has hit at a good time with crossword sales strong in January as people take time off and look for things to occupy […]

[Read more →]

Tags: magazines · crosswords

Refreshing the small crossword title display

November 8th, 2011 · No Comments

We refreshed our small crossword display on the weekend.  I’d left this since the magazine relay six weeks ago and found that a mixture of titles were being placed in this premium front-pocket space.  Most were overseas titles.  I early returned a bunch of under performing overseas crossword titles and allocated this prime space to […]

[Read more →]

Tags: magazines · crosswords

Another way to display crossword titles

October 27th, 2011 · 1 Comment

Check out the display of crossword titles at one of the airport outlets.  I can understand why they do this – to get more stock per square metre of lettable space.  It’s all about return on rent. In my experience, crossword shoppers will look for the titles which interest them.  It could be argued that […]

[Read more →]

Tags: magazines · crosswords