Australian Newsagency Blog

We have our Financial Year Diaries on sale on our dance floor, toward the front of the shop - between our newspaper stand and our counter.  While we have regular customers who deliver good Financial Year Diary business, we are chasing the customer who has not come in with a Financial Year Diary purchase as […]

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We are getting to the end of our diary sale and have now moved from a percentage off offer to a fixed price offer.  Each diary has the orginal price and a discount price.  We figured this is easier especially since we have moved beyond a half price offer.  We will keep a small range […]

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We have found ourselves overstocked with diaries at the wrong end of the season.  To move these we have purchased professional marketing collateral and created a display on our dance floor with a big WOW! factor.  Anyone walking past our Forest Hill store cannot help but see the display.
What I like about the marketing collateral […]

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We have been talking across our newsagencies about our price policy for diaries and when to contemplate discounting the 2009 range.  With excellent sales still being achieved - $500 to $900 a day Friday last week and again today across our stores - we feel no need to contemplate discounting at this point. 
I was in […]

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We are seeing excellent diary sales this year compared to last, from the beginning of the diary season, almost two months ago, we have been ahead in sales on last year.  We have kept promotion of diaries on the move, most recently promoting the category in the window which was home to our Christmas display. […]

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The Australian Women’s Health Diary TV campaign is paying off. I saw one customer buy the diary on the weekend because of it. She came in to buy a magazine, saw the diary at the counter and mentioned the TV ad. While allocating counter space is a challenge, The Australian Women’s Health […]

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We have had diaries out for just over two weeks and sales have been fantastic - $2,600 at Forest Hill. Considering that we did not put diaries out last year until mid October, we are happy to already be ahead. Watching customer behaviour shows that the diary purchase at this time of the […]

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We are promoting magazine branded diaries as an impulse item at the counter in the slim spinner shown in the photo. In the past we have promoted these in our regular diary section. The idea behind the counter pitch is that customers buying the related magazines are more likely to buy a sister […]

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We placed a stack of 2009 desk calendar blocks at the counter, next to our good selling Angel Flames candles, several weeks ago.  Sales have been excellent.  Our price is $2.00.  While others will be cheaper, at this price point we are not finding any resistance - people are happy to have got one while […]

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The Enviro range from Debden is the other 2009 diary range of note we have in store right now. Produced on recycled paper, this range is fashionable and sustainable. As with my previous post, it will be important for us to ensure that our teams know about the back story for these diaries.
Speaking […]

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I am pleased we have the Debden Kyoto range of diaries in stock. These carbon neutral 2009 diaries will appeal to our customers. That we have them in-stock demonstrates that we have taken care to offer an environmentally friendly product. Printed on recycled paper, these diaries are sure to be a hit […]

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