Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Diaries'

Welcome Women’s Weekly Health Diary traffic

November 6th, 2014 · No Comments

I love it when a customer comes in and asks specifically for an item, something that has driven them to us. This is happening regularly at the moment for the Women’s Weekly Health Diary. I appreciate the traffic for the product – generated in part by good and wide promotion of the product recently. One customer shared […]

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Tags: Diaries

Diary sales in the newsagency up 160%

November 5th, 2014 · 1 Comment

Our 2015 diary sales are up 160% compared to sales of 2014 diaries to the same time last year. This is off a good base. The one change this year over last is the placement of some diaries in front of newspapers and magazines. We have the space for this placement following the removal of two […]

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Tags: Diaries

Newsagents frustrated at journal supply

October 13th, 2014 · 1 Comment

I’ve heard from several newsagents about the Paper Pocket branded journals received today from Network Services.  These are from Universal Magazines. They are part of the calendar offer newsagents were given the opportunity to opt out of. Billing is delayed. While they are 33% margin, that’s short of where they need to be to be […]

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Tags: Calendars · Diaries · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management

Excellent Women’s Health Diary sales

November 20th, 2013 · No Comments

We’re seeing excellent Australian Women’s Health Diary sales from our stand placed directly above our weekly magazines. This location is working the best for us – even better than stock placed with diaries. We chose the weekly magazine location to pitch the diary to people who are likely to purchase it on impulse. 2 likes

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Tags: Diaries

Are you leveraging your Downton Abbey opportunity?

October 21st, 2013 · No Comments

I am curious about where newsagents place the Downton Abbey diary. I’ve put it with People’s Friend and magazines targeting an older shopper as this seemed the most logical location. I have stock with diaries but felt that I am more likely to get an impulse purchase if I place this with the type of […]

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Tags: Diaries · Newsagency opportunities

Act now to promote 2015 diaries

October 17th, 2013 · No Comments

Now is the time to include a reminder on a September or October page in the 2014 diaries on your shop floor telling shoppers to collect their next diary from you. This subtle reminder can generate excellent traffic for you. The small stickers are cheap to produce and only takes a few minutes to put […]

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Tags: Diaries

Megan Gale promoting newsagents

October 1st, 2013 · No Comments

It’s great to see Megan Gale supporting newsagents and the Astro Diaries that we have available exclusively through our channel (from Universal Magazines). As I blogged last month, these diaries came with billing delayed for the entire on-sale period. Megan Gale’s support of us to her 90,000+ Twitter followers is on the back of other […]

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Tags: Diaries · Newsagency opportunities

2014 Phantom diary supply a waste

September 24th, 2013 · 2 Comments

I early returned our supply of 2014 Phantom diaries because of poor margin, poor payment terms, high cover price (high cost to us of theft), that Phantom sales are low for us and our diary offer is full with high margin product we selected for ourselves. We should have been invited to order what we […]

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Tags: Diaries

Promoting Astro Diaries from Universal Magazines

September 21st, 2013 · 7 Comments

I’m pleased we took the floor display unit of 2014 Astro Diaries from Universal Magazines that I blogged about recently. We have the unit on the shop floor between the magazines and newspapers and the sales counter. We also have stock placed with our other diaries. I like the product because it feels worth the $19.95 […]

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Tags: Diaries

2014 Astro Diaries opportunity for newsagents

September 4th, 2013 · 3 Comments

Universal Magazines is releasing a premium diary for 2014 exclusively through the newsagency channel. I’ve seen the product. It’s high-end, and ideal gift. Newsagents can control supply. You can also request a floor display unit. I’m ordering this for my newsagencies as it fills a valuable niche. Here’s information from Universal about the Astro Diaries: […]

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Tags: Diaries · Newsagency opportunities

Early 2014 diary sales

August 6th, 2013 · 11 Comments

With our diary sales up 10% year on year in the twelve months to June 30 (off a good base), we are pushing hard to at least repeat that growth this financial year. We have this display capping the entrance to the aisle with newspapers adjacent to our main stationery aisle. This is the same […]

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Tags: Diaries

Loving desk calendar refills

February 1st, 2013 · No Comments

Selling desk calendar refills is easy since most others offering them only have inventory for a brief period of time. We have made sure that we have the refills in several locations, to grab impulse purchases. It works. sales are excellent. They are a valuable basket extension. 2 likes

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Tags: Calendars · Diaries

Newsagents promoted in Women’s Health Diary ads

December 24th, 2012 · No Comments

Newsagents are promoted in the list of outlets from where shoppers can access The Australian Women’s Health Diary 2013 in ads currently running nationally. Newsagents are listed first. Cheers to those behind this promotion. 2 likes

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Tags: Diaries

Grabbing impulse diary purchases

October 25th, 2012 · No Comments

We have placed the beautiful LIFE IS A GARDEN 2013 DIARY between our two daily newspapers. This is in addition to with our diaries and garden magazines. This is a wonderful diary, a perfect gift for a gardener. I went for placement with newspapers as this will get the diary seen by more shoppers and […]

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Tags: Diaries

Promoting 2013 magazine related diaries

October 9th, 2012 · 5 Comments

Like a lot of newsagents, we place diaries published under a magazine brand with the magazine and in the category appropriate. We also locate stock of these diaries in our diary department. While the co-location works well, it is this placement with magazines that drives early in the season sales. 0 likes

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Tags: Diaries · magazines

Diaries on the wall

September 14th, 2012 · 2 Comments

We have put our initial range of 2013 diaries on the wall, next to stationery. This move to the wall has been driven by the demand for floor space and as part of our process of locating key product categories in permanent and well-signposted homes in-store. The wall placement of diaries also helps us present […]

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Tags: Diaries

Financial year diary sales up

June 21st, 2012 · No Comments

The diary market is as strong as ever. Sales of 2012 diaries beat 2011 by more than 10% and sales of FY12/13 financial year diaries will easily beat FY11/12.  This is a space newsagents own. Since Officeworks plays here but they do not maintain range like we do. Their prices are not great either – […]

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Tags: Diaries

Promoting The Australian Women’s Health Diary

November 25th, 2011 · No Comments

We are promoting The Australian Women’s Health Diary with our diary range as well as with this simple display above our women’s magazines. The idea of this second location is to capture purchases by people who did not enter the newsagency to purchase a diary.  Diary shoppers will shop the diary department – stands to […]

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Tags: Diaries

Excellent 2012 diary sales

November 3rd, 2011 · 9 Comments

Diary sales have been such that we will need to order more stock.  We had ordered for growth over last year but sales over the last six weeks have surpassed our growth expectation. It’s not just us.  Many newsagents I have spoken with over the last couple of weeks have advised that their diary sales […]

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Tags: Diaries

Promoting the frankie 2012 diary

September 29th, 2011 · 5 Comments

We are promoting the frankie diary for 2012 next to the current issue of the magazine.  We ordered stock of the diary last week and are thrilled to have this available for our customers – given the continued growth in sales of the magazine.  While the frankie diary is not an ideal fit in the […]

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Tags: Diaries · magazines

Excellent visual merchandising of 2012 diaries

September 24th, 2011 · No Comments

Click on the image to see an excellent visual merchandising display of 2012 diaries created by the team at one of my newsagencies.  This display is different to our usual diary display.  Most newsagents prefer to stack diaries on the shelves.  This display embraces the colour and shapes of the products.  The result is a […]

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Tags: Diaries · visual merchandising

Great start to 2012 diary sales

September 22nd, 2011 · 4 Comments

Our range of diaries for 2012 from The Last Diary Company and other companies have been selling well over the last three weeks. There are plenty of shoppers who are keen to get in early and purchase their diary which this year is barely two thirds old. We’re not doing anything special to promote the […]

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Tags: Diaries

Promoting financial year diaries

May 27th, 2011 · No Comments

We are promoting financial year diaries with this simple display facing onto the dance floor.  There is nothing glamorous about this display.  It is all about being seen, making sure that the majority of shoppers entering the store can see that we have financial year diaries. Diaries overall are proving to be a hero category […]

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Tags: Diaries

Ladies and diaries

December 30th, 2010 · No Comments

It never ceases to amaze me how sales come in waves.  This week it has been pocket diaries.  Excellent sales.  Especially of this Letts range.  Our customers (women 40 and over) love them.  The post Christmas sale is pulling new people into the store and they are buying other items, like these diaries.  Of course, […]

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Tags: Diaries

Chasing early diary sales

November 9th, 2010 · No Comments

One of our team cleverly placed the TV Week diary next to the magazine this week.  It stands to reason that people buying the TV Week magazine are likely to buy branded diary from here than specifically look for it in our diary range.  Hopefully the logic pays off and we see early sales. 0 […]

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Tags: Diaries · magazines