Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Fun'

Free marijuana

August 21st, 2014 · 8 Comments

I received this bag containing 8g of high-grade marijuana at my office yesterday. There was return address, no note, no Thank You card … just the bag of dope inside three carefully packed layers of sealed bags and inside a prepaid post bag. It was addressed to the office. With a street value of around $80.00 […]

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Tags: Ethics · Fun

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

Retro products work in a newsagency

July 28th, 2014 · 1 Comment

We continue to have success with retro products from mugs to magnets to retro toys like these pushing puppets. I love seeing an older shopper showing them to someone. You know if they pick it up the chances of them purchase increase dramatically. We have had these on the shop floor – near our greeting […]

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Tags: Fun · Gifts · Newsagency opportunities

You are not your customer

July 7th, 2014 · 1 Comment

I did not expect the Fart Pen in our impulse / counter lines range to sell all that well. I was wrong. In a couple of weeks we close to selling out. On any measure that’s a good stock turn. Take-aways I’ve been reminded of from this are: I am not my customer, don’t judge, […]

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Tags: Fun · Gifts

This card is not pornographic

May 13th, 2014 · 5 Comments

When a customer placed another card from front of this one in the photo on Saturday I thought it was in error so I put the other card into its pocket. The same customer a couple of minutes later randomly picked a card and put it in front of this one. I asked why and they […]

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Tags: Ethics · Fun · Greeting Cards

Girls don’t poop

April 1st, 2014 · 7 Comments

9 likes

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Tags: Fun

Are you at the Loom Bands party?

April 1st, 2014 · 3 Comments

If you have never heard of Loom Bands or are just considering stocking this product now you’re coming late to a craze than has been hot for months. Kids, especially young girls, love these things. We have been selling them since last year and have struggled to maintain stock – especially when the craze hits […]

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Tags: art supplies · Fun

Sunday newsagency marketing tip: getting customers dressing to promote your business

March 9th, 2014 · 4 Comments

Have fun, promote your business and encourage engagement with a product or group of products in your newsagency with a dress-up promotion. Nothing too crazy because you want as many people engaged as possible. Here are some ideas I think could work in a any newsagency business – high street, rural and shopping mall: Wear […]

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Tags: Fun · marketing · marketing tip · newsagency marketing

Muddling through Valentine’s Day

February 14th, 2014 · 6 Comments

Valentine’s Day brings out a range of strong customer reactions from the sweet and romantic to the smokin angry – and everything in between. While people at both extremes are interesting, the angry ones are especially so as I’d love to know drives them to react that way to what I see as a reasonably […]

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Tags: Fun

Happy New Year

February 1st, 2014 · No Comments

Happy New Year to all for whom the new lunar year is just starting. May the year of the horse be healthy, prosperous and happy. The photo is from one of the public squares in Guangzhou. Behind the large display is 1,000 stalls from which people will be buying flowers and plants mainly as part […]

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Tags: Fun · Social responsibility

Now this is a St Patrick’s Day range!

January 15th, 2014 · No Comments

Check out the range of St Patrick’s Day cards and other products I saw at a Hallmark store yesterday. Quite extensive – beyond what I got in this photo. While you’d expect a strong representation for the day given the Irish families in New York, I’d like to see more of this type of range […]

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Tags: Fun · Gifts · Greeting Cards

Retro raunchy magnets sell out and show a newsagency growth opportunity

January 10th, 2014 · No Comments

I was in a newsagency the other day and noticed that the range of retro / raunchy magnets they had  in November when I took the photo had sold out. Indeed, they had sold out in a matter of weeks, delivering an excellent return on small inventory and space investments. They were placed perfectly next […]

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Tags: Fun · Gifts · Newsagency management · Newsagency opportunities

Magical back to school items

January 4th, 2014 · 2 Comments

While back to school is not big for us – due to out situation, space restrictions,  that we make more money from plush and gifts than back to school could ever deliver and due to not being able to or wanting to match the massive investment of the majors in the season –  we are […]

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Tags: Fun · Gifts

Post Christmas sales are not for amateurs – we need rules of etiquette for shopping mall shopping

December 27th, 2013 · 48 Comments

The pre and post Christmas rush, crush and tumble in shopping centres is enough to test the nerves of even the most hardened retailer and most experienced shopper. It’s the shopping amateurs who make it difficult, the people who shop less than ten times a year who slow us down and detract from our experience. […]

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Tags: Fun · retail · Social responsibility

Lucky Elephants lucky for us

December 23rd, 2013 · No Comments

We put a display unit of Lucky Elephants with Christmas gifts late last week. In 24 hours we had sold almost all of them. We expected them to sell but not so quickly. It’s a good ‘problem’ to encounter and a reminder that retail is about constantly trying new products, especially products you would not […]

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Tags: Fun · Gifts

Retail staff hiring advice: only hire and keep happy people

December 19th, 2013 · 7 Comments

In a newsagency recently I heard a staff member complaining to a colleague behind the counter about the roster, the weather someone at home. I was several metres from the counter. Shoppers in the newsagency could hear too. Unhappy staff are a turn off for shoppers and for the leaders of the business keen to […]

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Tags: Customer Service · Customers · Fun · Happy products · Hiring employees · Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing

Selling balloons with a great display

December 19th, 2013 · No Comments

I was fortunate to see a balloon outpost yesterday where there have some excellent crestings on display as Christmas items and also promoting their creativity in terms of what they can create using balloons. This amazing free-standing tall Santa is just one of many products they had on display for people to purchase and take […]

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Tags: Fun · Gifts · newsagency marketing

Abs cover shots bring Christmas joy

December 18th, 2013 · 6 Comments

I suspected the two thirty-something ladies were up to go good in our men’s magazine area. They were laughing too much. Wouldn’t it be nice one said to the other looking at the abs on the guys on the covers of the three health and fitness titles. I could buy him all three and say […]

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Tags: Fun · magazines

The Grinch sells Christmas candy

December 14th, 2013 · 1 Comment

This pack of Christmas Grinch Medication is a sell out for us. In less than a week it’s gone. Customers buying it usually have someone in mind. It’s fun listening to their stories and the Grinch they will give the medication to. Fun products like this make Christmas in retail more enjoyable! 6 likes

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Tags: confectionary · Fun

Impulse lines off the charts this Christmas

December 14th, 2013 · No Comments

One newsagent was putting out boxes of impulse lines a week ago and one customer purchases four full boxes spending close to $300. While we have not experienced that, our impulse lines of funky gifts and toys are going exceptionally well. These Sp;at Balls are a good example – selling out in a week. These […]

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Tags: Fun · Gifts

Another product that makes people smile

December 7th, 2013 · No Comments

This Super Putty is another interactive product we love watching customers engage with.  We have a tub open and actively encourage them to try it. Many who do buy because they enjoy the experience. How good they feel when playing with the putty or watching someone play with the putty is a key factor in […]

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Tags: Fun · Gifts

It’s a pleasure selling happy

December 7th, 2013 · No Comments

I love the terrific range of feel-good fun products we have in store at the moment. I love them because our customers love them. Their smiles are a delight to see. These happy hoppers are a good example.  You can launch them off your hand or any surface. They make kids laugh. We sell them […]

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Tags: Fun · Gifts

Making staples appealing as a gift

December 4th, 2013 · No Comments

I love this staple pack I noticed at David Jones in the menswear department – it makes staples sexy, something to give as a gift … of course, that’s why David Jones had it placed there with a bunch of other items they are pitching as gifts for guys. this is something we could easily […]

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Tags: Fun · Gifts · Stationery

Sunday newsagency marketing tip: thirty Christmas marketing ideas

November 24th, 2013 · 2 Comments

For many years I have published Christmas marketing ideas as a resource for others to use and as inspiration for newsagents to think of their own.  Here are thirty easy to implement simple Christmas marketing ideas for newsagents for Christmas 2014. I’m not suggesting you use all: pick what suite you and create your own. […]

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Tags: Fun · Gifts · Greeting Cards · Happy products · magazines · Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Everyone is doing Halloween

October 24th, 2013 · No Comments

I walked past a Thomas Dux store yesterday and saw this Halloween display in the window. Halloween is becoming more mainstream in Australia and this will make it more valuable for us as retailers. We’re still not discounting our Halloween products by the way. 0 likes

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Tags: Fun · Gifts