Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

kikki.K in Hong Kong

April 29th, 2016 · No Comments

kikki.K is making its mark in Hong Kong with store openings in good locations. Their approach is as consistent as in Australia. Emotionally pitched displays in their windows and in-store. Retail in Hong Kong is competitive and displays are high-end. The kikki.K offer is competitive and fits in the busy city. Here is the Mother’s […]

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Tags: Competition · Gifts

Having fun with Mother’s Day in the newsagency

April 12th, 2016 · No Comments

Mother’s Day can be pretty boring when it comes to gifts in newsagencies and gift shops. There is the usual run of photo frames, plaques, mugs and inspirational books and while they serve a purpose, they are easy gifts, the sorts of gifts you can get from any store. We have sought out more unique […]

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Tags: Gifts

Another perfect local product

March 23rd, 2016 · No Comments

Further to my post below. While it does not work in regional and rural towns, the local editions of Monopoly are a treat for businesses in the cities covered – not only for local shoppers but also as gifts for visitors when they arrive or leave. Sometimes we have to show and tell customers what […]

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Tags: Gifts · Newsagency opportunities

Updated newsagency performance benchmarks

March 2nd, 2016 · 2 Comments

Further to a discussion here, I decided to publish updated newsagency performance benchmark targets, to reflect the rapidly changing nature of our channel. These are some of the benchmarks I have provided to newsXpress members, but not all. I say rapidly changing nature of our channel because that is what we are seeing. The traffic mix […]

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Tags: Gifts · Newsagency benchmark · Newsagency management · newsagency of the future

Sydney Gift Fair kicks off today

February 20th, 2016 · No Comments

The Reed Sydney Gift Fair and the Home and Giving Fair kick off today. For plenty it will be a busy few days, up to five for some, navigating the two fairs, looking for new product opportunities. Change is what people will be looking for, significant change. Differentiation from what we have done in the […]

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Tags: Gifts · Newsagency opportunities

At New York Toy Fair

February 18th, 2016 · No Comments

It was a thrill to spend two days at the New York Toy Fair this week. Serving a US domestic market of $22B, you can imagine the scale of this event. Covering 415,00 square feet and covering a broad range of segments, this trade show was extraordinary for its size, the range of products covered, […]

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Tags: Gifts · newsagency of the future · Newsagency opportunities

Spring Fair in Birmingham insightful

February 17th, 2016 · No Comments

I am grateful to have been at the Spring Fair in Birmingham last week. This is the biggest card / gift / homewares fair for the UK – over twelve massive halls, some with their own side hall extensions. Our largest fair in Australia is tiny by comparison. In the greeting card space alone there were between […]

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Tags: Gifts · newsagency of the future

Promoting jigsaws in the newsagency

February 6th, 2016 · No Comments

Here is the jigsaw wall that did so well for us in the newsagency through January. It stood out, easily attracting shoppers from outside the business. Promoting jigsaws in a non traditional (for a newsagency) way and challenging the shopper perception of the business. 16 likes

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Tags: Gifts

Are you going to the Melbourne Gift Fair?

January 30th, 2016 · No Comments

The Melbourne Gift Fair this weekend is the first of the year. It is a small fair with a reputation for nothing that new given the major fairs overseas releasing new products are happening around now. While I’ll attend the fair, if it is like last year I do not expect to discover too many […]

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Tags: Gifts

The on-trend Valentine’s offer newsagents could copy

January 20th, 2016 · No Comments

Here is an on-trend Valentine’s pitch that I saw earlier this week. It is aimed at the 18 to 35 year old from a small card and gift shop situated outside the city, in a high street location. I am sharing the photo so people can compare their offer. Sometimes, thoughtful product selection for a display […]

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Tags: Gifts · Greeting Cards

The Atlanta Gift Fair redefines the gift opportunity

January 18th, 2016 · No Comments

I am grateful for the opportunity to walk the many floors across the three buildings of the Atlanta gift fair last last week. While there were plenty of suppliers with the squall products, there were some exciting new products to see along with new approaches to retail and visual merchandising. This year was different to […]

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Tags: Gifts · visual merchandising

How are you displaying the latest Prevention magazine?

January 5th, 2016 · 11 Comments

The free gift of a tub of Nivea cellular anti-age day cream with Prevention magazine is terrific. We are displaying the gift with the magazine. But we have deep enough shelves for this to work.  In more regular magazine fixtures and in the magazine wave wall fixtures this issue would not hold up well. A […]

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Tags: Gifts · magazines

The $200 Christmas gift selling in the newsagency

December 24th, 2015 · 4 Comments

This Star Wars robotic talking, moving R2D2 droid has been a hit with last-minute Christmas shoppers with nine being snapped up in a couple of days. We brought it in once we knew the majors had sold out, leaving us with a blue ocean opportunity. Plenty of shoppers have been relieved to find it in the […]

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Tags: Gifts

The 2015 Christmas hero product drives sales and traffic for the newsagency

December 23rd, 2015 · No Comments

With Christmas all but done, I can note Perfect Petzzz have been our hero of the season, delivering thousands of dollars in high margin sales in the newsagency. Customers often purchased more than one at a time. Others would come back to purchase more one they showed family and friends how the dogs and cats breathed. […]

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Tags: Gifts · Newsagency management

Christmas christians drive religious sales

December 19th, 2015 · 2 Comments

People watching is a pastime I suspect many working in retail enjoy. I do. I am fascinated by people who purchase religious cards and items at Christmas and Easter, especially people who tell you I’m not religious, when they male the purchase. I have had several people say this, almost as an apology, during the […]

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Tags: Gifts

Newsagents the best retailers for premium pens

December 16th, 2015 · No Comments

Christmas is the best time of the year for the newsagency channel to shine for the sale of premium pens. Shoppers think of newsagencies first for these ideal Christmas gift items. We need to leverage the opportunity – online and in-store. I am promoting premium pens on Facebook – reminding our customers and others locally that we […]

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Tags: Gifts · Newsagency opportunities · Stationery

Terrific teacher gift promotion in the newsagency

November 25th, 2015 · No Comments

I love this display of teacher gifts at the counter of a newsagency in Cairns I visited on Monday. I love the mix, the placement and the layout. I also love the circular nature of the display as it makes shopping the display easy. Teacher gift giving season is an opportunity for newsagents to own […]

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Tags: Gifts

Occasion gifts work with cards in the newsagency

November 21st, 2015 · No Comments

For years I have included a targeted occasion-focussed gift offer with cards in my newsagencies. The actual occasion gifts pitched vary over time with seasons. The range also can vary based on card location and placement changes. The placement of gifts here in the card department, as you can see in this photo I took […]

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Tags: Gifts

Being different at Christmas matters in the newsagency

November 11th, 2015 · No Comments

With the Reject Shop, Coles, eight discount variety stores, Target, K-Mart and twelve gift shops in the centre, it is important our Christmas pitch is different otherwise price is what people compare. This owl is part of a unique range of premium Christmas decorations we have this year. It is working a treat. The owl […]

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Tags: Gifts

Promoting marie claire online

November 11th, 2015 · No Comments

We are promoting the latest issue of marie claire magazine on Facebook to leverage the terrific gift of MOR hand and body lotion packaged with the title. This is the type of gift people will seek out the magazine for. 2 likes

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Tags: Gifts

Leveraging the card purchase in the newsagency

October 7th, 2015 · No Comments

I have written here several times encouraging newsagents to promote selected small plush items in the card department, outlining how this low-cost up-sell pitch is easy to implement. This is something we have been doing for more than two years. We keep doing it because it is successful. I am surprised more newsagents do not […]

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Tags: Gifts · Greeting Cards

Busy start to Sydney Reed Gift Fair

September 19th, 2015 · No Comments

The Reed Sydney Gift Fair is only two and a half hours old and already it is busy. In fact, busier than expected for a Saturday. That show itself, while smaller than most others for the year, is good. I have walked the whole floor and there is plenty to see. Several suppliers are using this […]

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Tags: Gifts

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Gifts · Greeting Cards · Newsagency opportunities

Pitching Whoopee Cushions at the newsagency counter

August 26th, 2015 · No Comments

In a recent episode of Family Feud on Network Ten the top answer to the question name something your would expect to find in a joke shop was Whoopee Cushion. This fun product from decades ago is still popular. But it not a destination product – so we take the product to the people with […]

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Tags: Gifts

If you want to sell more Graduation gifts

August 25th, 2015 · No Comments

Graduation Gifts sell all through the year with people purchasing for more than what has been traditional. We now pitch graduation gifts all year round. One successful engagement is this placement of the Korimco graduation Beanie Kid with cards. It is the right size and price point to be purchased as an add-on to the card. What I have described […]

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Tags: Gifts · Newsagency opportunities