Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

I like to see kids on the floor admiring our range of Beanie Kids

September 23rd, 2014 · No Comments

Some collectors of Beanie Kids like to take their time looking at what we have and we encourage it. Even though space is limited in the shop, we are happy to see someone so devoted that they are kneeling or sitting in front of the stand looking at each Beanie Kid in the extensive range. […]

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Tags: Gifts · retail

Sydney Reed Gift Fair starts today

September 20th, 2014 · 1 Comment

The Sydney Reed Gift Fair starts this morning at 10am and runs for four days. While nowhere near as popular as the fair earlier in the year, this fair is expected to attract around 10,000 visitors. Plenty of those will be newsagents. If you are based in Sydney and not already into gifts, make time […]

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Tags: Gifts

Guitars are hot as gifts in newsagencies

September 2nd, 2014 · No Comments

Here’s a tip – guitars are hot. Guitar puzzles, guitar nano blocks and these cute guitar clocks. Plus guitar magazines. Talking with the wholesaler of Nanoblocks, they say one of the guitar blocks is the absolute top seller of their range. It’s sold to guys and to people buying for guys. Information like this is […]

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Tags: Gifts

Strong Peppa Pig Hallmark card stand interest

September 1st, 2014 · No Comments

We’ve had the Hallmark Peppa Pig stand for under a week in our Peppa Pig corner and it’s working a treat. The branding is excellent – the way it owns the whole stand. This is what attracts the target audience and they bring parents and grandparents who buy. It’s a retailers joy to watch. The […]

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Tags: Brand retailing · Gifts · Greeting Cards

Products can be more important than the newsagency shingle in attracting shoppers

August 25th, 2014 · No Comments

These oversize watches, standing a metre tall, have worked a treat attracting shoppers, getting them thinking of the business differently than would be usual for a newsagency shingle. The watches are a perfect example of the value of using products as a shingle with which to attract shoppers than the shingle itself. People smile when they […]

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Tags: Fun · Gifts

Men’s Health ideal for Father’s Day

August 25th, 2014 · No Comments

We have Men’s Health magazine being pitched with Father’s Day cards by placing the Win a $5000 Shopping Spree stand next to our Father’s day card display at the front of the newsagency. the placement is worth more than this as magazine shoppers notice the Father’s Day cards as much as card shoppers notice the […]

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Tags: Gifts · Greeting Cards

Superheroes are in

August 16th, 2014 · 4 Comments

We are having terrific success with superhero themed products from plush to figurines to cards to pillows. The male-skewed superheroes such as Superman, Batman and Spiderman are particularly popular for us. What works especially well is placement in locations to interrupt destination shopping. This drives impulse purchases. Leveraging popular superheroes has been a terrific way […]

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Tags: Gifts

A terrific local kids products supplier

August 7th, 2014 · No Comments

Just Kiddin is a small Melbourne based business – offering Australian designed tents that are ideal for the newsagency customer. Weighing close to only 1kg, these tents can be displayed in almost any situation from the floor to the ceiling. They sell easily. They also support a terrific margin. We have had them for a […]

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Tags: Gifts

Information can be more valuable than a discount

August 5th, 2014 · 2 Comments

Information is key to being able to sell products. Indeed, information can help us generate more money in the bank than a discount off invoice when purchasing a product. By that I mean: a discount is only valuable when you sell an item and information is what can help you sell an item. Take this […]

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Tags: Gifts · retail

Coming of age at the Melbourne Gift Fair

August 4th, 2014 · 17 Comments

In two days at the Reed Gift Fair and the Home & Giving Fair in Melbourne on the weekend and talking with many wholesalers, not once did someone say they do not supply newsagents, not once did someone criticise our channel. Indeed, man suppliers talked about enjoying dealing with newsagents because of the healthier traffic […]

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Tags: Gifts · newsagency of the future

And so it begins

August 2nd, 2014 · No Comments

Across multiple venues and under various names what we all call Melbourne Gift Fair starts today. I’m spending today at the convention centre at the Reed Fair. Tomorrow I’ll be at Home & Giving. Monday will be back at Reed getting back for more time at places of particular interest and Tuesday I’ll be back […]

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Tags: Gifts

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

Melbourne Gift Fairs less than a week away

July 30th, 2014 · 15 Comments

The Melbourne gift fairs are a few days away – hundreds of newsagents will attend. I know some who are flying in for the full five days. Most will dedicate at least two days. These fairs in Melbourne and the same in Sydney are the go to events for anyone serious about gift retailing. Even […]

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Tags: Gifts

Retro products work in a newsagency

July 28th, 2014 · 1 Comment

We continue to have success with retro products from mugs to magnets to retro toys like these pushing puppets. I love seeing an older shopper showing them to someone. You know if they pick it up the chances of them purchase increase dramatically. We have had these on the shop floor – near our greeting […]

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Tags: Fun · Gifts · Newsagency opportunities

Happy products make for happy selling

July 16th, 2014 · No Comments

I love the new range of Happy Traveller products from TNW. We have them outside our travel section facing into the dance floor so that more shoppers can see them. They’re a good value easy impulse purchase item. They also bring colour and a good vibe to the shop. 0 likes

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Tags: Gifts

You are not your customer

July 7th, 2014 · 1 Comment

I did not expect the Fart Pen in our impulse / counter lines range to sell all that well. I was wrong. In a couple of weeks we close to selling out. On any measure that’s a good stock turn. Take-aways I’ve been reminded of from this are: I am not my customer, don’t judge, […]

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Tags: Fun · Gifts

Terrific Gift HQ event in Brisbane

July 6th, 2014 · No Comments

While the organisation was poor leading up to the event and there was a glitch with getting visitors in in a timely manner, once inside retailers visiting the Gift HQ gift fair in Brisbane yesterday were treated to a good mix of products. I enjoyed getting to see some products that will be at bigger […]

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Tags: Gifts

Using local products to strengthen your local voice

July 2nd, 2014 · No Comments

These Tiny Tracks CDs are produced by a local musician and they feature his arrangements and instrumentations of international music hits – in the form of lullabies to help kids relax and sleep. They are uniquely Australian product showing off Australian entrepreneurship. Having Tiny Tracks at the counter or in the gift department enables us to […]

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Tags: Gifts · Newsagency management · Newsagency opportunities

Jungle Ants a fresh take on an old toy product

June 21st, 2014 · No Comments

We have brought in Jungle Ants in time for school holidays as part of broader story we plan to tell on activity related gifts / toys. Ant farms have been around forever and it’s terrific to see them packaged in a fresh and enticing way as these Jungle Ants are. We’ve got a whole new generation of kids […]

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Tags: Gifts · Trends

At Christchurch Gift Fair

June 16th, 2014 · No Comments

I’m at the Winter Gift & Homeware Fair in Christchurch and enjoying looking at gift opportunities from a different perspective. With some  common suppliers between Australia and New Zealand this fair is proving to be a good opportunity for catching up away from the business of Australian trade shows. 4 likes

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Tags: Gifts

I never would have visited your shop

June 7th, 2014 · No Comments

A customer visited the newsagency a couple of days ago, spending in excess of $40. They make a point of telling us that they visited because of this Happy Jackson range from Tinco facing into the mall. They said they had never shopped with us before. This is an excellent example of a non newsagency […]

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Tags: Gifts · Newsagency management · Newsagency opportunities

Is the Wild product range evolving?

June 6th, 2014 · No Comments

Some who have been watching the Wild Cards and Gifts shops since the take over of the group by UK Newsagent retailers WH Smith have noticed recent changes to their focus. The gifts they are pitching are more often now gifts you’d see in Australian newsagencies than was the case under the old ownership. If […]

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Tags: Gifts · Newsagency challenges · Newsagency management

Promoting Adrenalyn World Cup trading cards

May 27th, 2014 · 3 Comments

We’re supporting the Adrenalyn World Cup cards in response to the support in social media of newsagents as the exclusive retailers for the cards. We have the cards at the counter and are tapping into social media activity through our own activity. 1 likes

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Tags: Gifts · Newsagency opportunities

Leveraging the Monopoly brand for gift sales

May 23rd, 2014 · No Comments

We are testing interest in the Monopoly brand with a selection of Monopoly themed gifts as one of several new brand stories for Winter. With Monopoly being a winter rainy day game for many we figured this is a good time of the year to promote this brand. We have the range displayed adjacent to […]

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Tags: Gifts

Gift range drives return business for the newsagency

May 21st, 2014 · No Comments

In March I wrote about the Gorjus range from Artique and how this range appeals to the Frankie magazine customer. Now, two months on, we have good data of Gorjus shoppers returning for more purchases. carrying this range has helped drive shopper traffic. What’s even more important is that the particular shopper attracted is more […]

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Tags: Gifts