Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

Leveraging the card purchase in the newsagency

October 7th, 2015 · No Comments

I have written here several times encouraging newsagents to promote selected small plush items in the card department, outlining how this low-cost up-sell pitch is easy to implement. This is something we have been doing for more than two years. We keep doing it because it is successful. I am surprised more newsagents do not […]

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Tags: Gifts · Greeting Cards

Busy start to Sydney Reed Gift Fair

September 19th, 2015 · No Comments

The Reed Sydney Gift Fair is only two and a half hours old and already it is busy. In fact, busier than expected for a Saturday. That show itself, while smaller than most others for the year, is good. I have walked the whole floor and there is plenty to see. Several suppliers are using this […]

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Tags: Gifts

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Gifts · Greeting Cards · Newsagency opportunities

Pitching Whoopee Cushions at the newsagency counter

August 26th, 2015 · No Comments

In a recent episode of Family Feud on Network Ten the top answer to the question name something your would expect to find in a joke shop was Whoopee Cushion. This fun product from decades ago is still popular. But it not a destination product – so we take the product to the people with […]

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Tags: Gifts

If you want to sell more Graduation gifts

August 25th, 2015 · No Comments

Graduation Gifts sell all through the year with people purchasing for more than what has been traditional. We now pitch graduation gifts all year round. One successful engagement is this placement of the Korimco graduation Beanie Kid with cards. It is the right size and price point to be purchased as an add-on to the card. What I have described […]

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Tags: Gifts · Newsagency opportunities

Pitching Father’s Day in the newsagency

August 14th, 2015 · No Comments

This photo shows part of how we have been pitching the start of the Father’s Day season in the newsagency. To the left of this is a display of products that guys purchase and that are part of our everyday range. For the core display you can see we are relying on the cards, gifts and the opportunity that one […]

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Tags: Gifts · Newsagency management

What to sell more wrap? Put it at the counter

August 8th, 2015 · No Comments

Place a selection of wrap at the counter and expect to sell more wrap. People purchasing and car and / or gift need to wrap or package it somehow. Give them options at the counter for the impulse purchase and they take it … easy extra margin dollars in a sale. 9 likes

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Tags: Gifts

Melbourne gift fair participants show how blurred lines are between retail channels

August 4th, 2015 · No Comments

The lines between retail channels continue to blur as retailers pursue traffic and revenue in a crowded and competitive marketplace. Supermarkets are not alone in reaching into the product categories of other channels to make their businesses more successful. Pharmacies have been doing this for years as have proactive newsagents. The gift fair on at […]

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Tags: Gifts · Newsagency management · newsagency marketing · Newsagency opportunities

A Disney pitch behind the counter

August 1st, 2015 · No Comments

We have refreshed our behind the counter offer with a range of Disney art pieces by Pop Artist Romero Britto. Disney collectors love them. Britto fans love them. They are an adorable gift. Better still, they are a perfect behind the counter offer for pitching what the business stands for compared to others. 3 likes

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Tags: Gifts · newsagency of the future · Newsagency opportunities

In the UK for a gift fair

July 18th, 2015 · No Comments

I am in the UK for Home & Gift Harrogate, a massive trade show in Leeds starting Sunday featuring gifts, homewares and cards. With many suppliers sourcing products based on UK trends I wanted to get closer to the source. 0 likes

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Tags: Gifts

Local jigsaw puzzles – a must for newsagents

July 4th, 2015 · No Comments

Australian city themed jigsaw puzzles featured on the front of Toy and Hobby Retailer magazine from Ventura Games should sell well. Jigsaw sales are soaring. Newsagents can do better than toy shops in this space. Toys were strong in newsagencies decades ago. As many toy shops have closed responding to pressure from majors, local toy retail […]

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Tags: Gifts

WH Smith Mother’s Day magazine offer

May 12th, 2015 · No Comments

At a WH Smith store on Sunday I noticed they had packaged the Australian Women’s Weekly magazine with a sweet gift as a Mother’s Day promotion. Some had a pack of Tim Tam biscuits while others has Cadbury Roses chocolates – cell wrapped with a ribbon. I like this approach to making a magazine appealing as a gift […]

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Tags: Gifts · magazines

Justice League attracting male shoppers to the newsagency

May 5th, 2015 · 3 Comments

The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of […]

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Tags: Gifts · magazines · Newsagency management · newsagency marketing · Opportunistic retail · Optimism

Terrific Mother’s Day sales at the newsagency

May 4th, 2015 · No Comments

We have had a terrific weekend of Mother’s Day card and gift sales – giving me a lot of confidence about Mother’s Day this year. We have our cards located on the lease line facing into the mall to attract shoppers and to help them not interfere with everyday card shoppers. We have deliberately not […]

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Tags: Gifts · Greeting Cards · Newsagency management

Terrific Dymocks window display

April 29th, 2015 · No Comments

I like the Mother’s Day window display in the Dymocks flagship store on George Street in Sydney. The display incorporates gifts, cards and wrapped boxes. It promotes a diverse range of gifts too from the traditional to the non traditional. What is most appealing, however, is the inclusion of greeting cards in the display. Too […]

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Tags: Gifts · giftwrap · Greeting Cards · marketing · marketing tip · Newsagency management · newsagency marketing

Promoting Star Wars magazines and Itty Bittys

April 21st, 2015 · No Comments

Promoting the Star Wars Itty Bittys from Hallmark with the Star Wars part series is a no brainer move to us even though on first glance you could say they appeal to different shoppers. Our experience is they appeal to the same shopper. A guy who collects all things Star Wars will happily add the […]

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Tags: Gifts · magazines

Using AFL Beanie Kids to drive traffic

March 31st, 2015 · No Comments

We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season set to kick off and school holidays under way, the timing of this placement is perfect. 2 […]

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Tags: Gifts · newsagency marketing · Plush

Customers love cheeky cards and bags

March 14th, 2015 · No Comments

Customers love cheeky product – they react well in-store and this gives a good vibe to the shop. We are hearing this a bit with the cheekier bags from Hallmark. I heard a customer say I could use a bit of that with a nod of her head to kids in tow. Interactions like this can open […]

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Tags: Gifts · giftwrap

Australians love products that do good beyond the products themselves

March 5th, 2015 · No Comments

Many retail businesses and retail brands are doing good through their product and shoppers are making decisions based on this socially responsible activity. An early adopter was Hallmark through their support for the National Breast cancer Foundation. Internationally, The Body Shop set a high benchmark. Now, we have many retailers and suppliers doing good thanks […]

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Tags: Ethics · Gifts · Social responsibility

The more valuable shopper for the newsagency

March 2nd, 2015 · 1 Comment

We decide who steps foot through the front door of our shops by the pitch in our front window. A windor promoting low margin product will attract low margin shoppers. A window promoting lottery products will attract lottery shoppers. The window promoting higher margin homewares will attract a shower for homewares. We decide who shops with […]

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Tags: Gifts · visual merchandising

Quality matters when choosing gifts to stock in the newsagency

February 27th, 2015 · 5 Comments

When choosing gifts for the newsagency I always for for quality first. Price is a secondary consideration. Cheap is rarely the best choice. Too often I see retailers including, sometimes, newsagents buy a cheap copy of a higher priced better quality product and try and sell it at the price of the higher quality product. Shoppers […]

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Tags: Gifts

A soft entry to the newsagency magazine department

February 22nd, 2015 · No Comments

We are been experimenting with different products placed at the aisle end entrance to the magazine department. Whereas the traditional newsagency uses the aisle end for billboard type magazine promotions – often setup by magazine company merchandisers – regulars here would know we try different products here. Sometimes we blend them with magazines. The most […]

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Tags: Gifts · magazines

Sydney Gift Fair well worth a visit

February 21st, 2015 · No Comments

It’s only been open for a day and already newsagents are other retailers are talking up the Sydney Gift Fair on right now. The Glebe Island event and the AGHA Home and Giving Fairs, both of which I had some time at yesterday, are well worth visiting. You’ll see many new ideas and extensions to […]

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Tags: Gifts

WH Smith take over of Kennys Cardiology incomplete?

February 9th, 2015 · 8 Comments

The take over of Kennys Cardiology by the UK WH Smith group appears to not have been as complete as first thought. This photo is from the Kennys store at Westfield Southland in Victoria from the weekend. The card display has looked like this for several months. The gaps are not something WH Smith would […]

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Tags: Competition · Gifts

A small but good gift fair – ideal for newsagents

February 5th, 2015 · No Comments

The Melbourne Gift Fair which ended Tuesday was a small event, a fraction of the size other Melbourne and Sydney fairs – but it was good value. It was easier to get around, less crowded – meaning one noticed more. I found it particularly useful for talking to suppliers of products you rarely see in […]

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Tags: Gifts · Newsagency opportunities