Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

And so it begins

August 2nd, 2014 · No Comments

Across multiple venues and under various names what we all call Melbourne Gift Fair starts today. I’m spending today at the convention centre at the Reed Fair. Tomorrow I’ll be at Home & Giving. Monday will be back at Reed getting back for more time at places of particular interest and Tuesday I’ll be back […]

[Read more →]

Tags: Gifts

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

[Read more →]

Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

Melbourne Gift Fairs less than a week away

July 30th, 2014 · 15 Comments

The Melbourne gift fairs are a few days away – hundreds of newsagents will attend. I know some who are flying in for the full five days. Most will dedicate at least two days. These fairs in Melbourne and the same in Sydney are the go to events for anyone serious about gift retailing. Even […]

[Read more →]

Tags: Gifts

Retro products work in a newsagency

July 28th, 2014 · 1 Comment

We continue to have success with retro products from mugs to magnets to retro toys like these pushing puppets. I love seeing an older shopper showing them to someone. You know if they pick it up the chances of them purchase increase dramatically. We have had these on the shop floor – near our greeting […]

[Read more →]

Tags: Fun · Gifts · Newsagency opportunities

Happy products make for happy selling

July 16th, 2014 · No Comments

I love the new range of Happy Traveller products from TNW. We have them outside our travel section facing into the dance floor so that more shoppers can see them. They’re a good value easy impulse purchase item. They also bring colour and a good vibe to the shop. 0 likes

[Read more →]

Tags: Gifts

You are not your customer

July 7th, 2014 · 1 Comment

I did not expect the Fart Pen in our impulse / counter lines range to sell all that well. I was wrong. In a couple of weeks we close to selling out. On any measure that’s a good stock turn. Take-aways I’ve been reminded of from this are: I am not my customer, don’t judge, […]

[Read more →]

Tags: Fun · Gifts

Terrific Gift HQ event in Brisbane

July 6th, 2014 · No Comments

While the organisation was poor leading up to the event and there was a glitch with getting visitors in in a timely manner, once inside retailers visiting the Gift HQ gift fair in Brisbane yesterday were treated to a good mix of products. I enjoyed getting to see some products that will be at bigger […]

[Read more →]

Tags: Gifts

Using local products to strengthen your local voice

July 2nd, 2014 · No Comments

These Tiny Tracks CDs are produced by a local musician and they feature his arrangements and instrumentations of international music hits – in the form of lullabies to help kids relax and sleep. They are uniquely Australian product showing off Australian entrepreneurship. Having Tiny Tracks at the counter or in the gift department enables us to […]

[Read more →]

Tags: Gifts · Newsagency management · Newsagency opportunities

Jungle Ants a fresh take on an old toy product

June 21st, 2014 · No Comments

We have brought in Jungle Ants in time for school holidays as part of broader story we plan to tell on activity related gifts / toys. Ant farms have been around forever and it’s terrific to see them packaged in a fresh and enticing way as these Jungle Ants are. We’ve got a whole new generation of kids […]

[Read more →]

Tags: Gifts · Trends

At Christchurch Gift Fair

June 16th, 2014 · No Comments

I’m at the Winter Gift & Homeware Fair in Christchurch and enjoying looking at gift opportunities from a different perspective. With some  common suppliers between Australia and New Zealand this fair is proving to be a good opportunity for catching up away from the business of Australian trade shows. 4 likes

[Read more →]

Tags: Gifts

I never would have visited your shop

June 7th, 2014 · No Comments

A customer visited the newsagency a couple of days ago, spending in excess of $40. They make a point of telling us that they visited because of this Happy Jackson range from Tinco facing into the mall. They said they had never shopped with us before. This is an excellent example of a non newsagency […]

[Read more →]

Tags: Gifts · Newsagency management · Newsagency opportunities

Is the Wild product range evolving?

June 6th, 2014 · No Comments

Some who have been watching the Wild Cards and Gifts shops since the take over of the group by UK Newsagent retailers WH Smith have noticed recent changes to their focus. The gifts they are pitching are more often now gifts you’d see in Australian newsagencies than was the case under the old ownership. If […]

[Read more →]

Tags: Gifts · Newsagency challenges · Newsagency management

Promoting Adrenalyn World Cup trading cards

May 27th, 2014 · 3 Comments

We’re supporting the Adrenalyn World Cup cards in response to the support in social media of newsagents as the exclusive retailers for the cards. We have the cards at the counter and are tapping into social media activity through our own activity. 1 likes

[Read more →]

Tags: Gifts · Newsagency opportunities

Leveraging the Monopoly brand for gift sales

May 23rd, 2014 · No Comments

We are testing interest in the Monopoly brand with a selection of Monopoly themed gifts as one of several new brand stories for Winter. With Monopoly being a winter rainy day game for many we figured this is a good time of the year to promote this brand. We have the range displayed adjacent to […]

[Read more →]

Tags: Gifts

Gift range drives return business for the newsagency

May 21st, 2014 · No Comments

In March I wrote about the Gorjus range from Artique and how this range appeals to the Frankie magazine customer. Now, two months on, we have good data of Gorjus shoppers returning for more purchases. carrying this range has helped drive shopper traffic. What’s even more important is that the particular shopper attracted is more […]

[Read more →]

Tags: Gifts

Gift inspiration for newsagents

May 20th, 2014 · No Comments

Click here to see a digital edition of the latest Giftwrap magazine – it’s packed with plenty of inspiration for those serious about gift retailing. Giftwrap is published by the AGHA – the Australian Gift and Homewares Association. 4 likes

[Read more →]

Tags: Gifts

Today is going to be crazy for plenty of newsagents

May 10th, 2014 · 5 Comments

Today will be just about the biggest day of card and gift sales of the retail year for plenty of newsagents. If it is like other Saturdays before Mother’s days many newsagents will do ten, even twenty times their usual Saturday card sales. And plenty of those will do just as much in gift sales. […]

[Read more →]

Tags: Gifts · Newsagency opportunities

Mugs lead in Mother’s Day sales

May 10th, 2014 · No Comments

These mugs have been an even bigger hit for us this week leading up to Mother’s Day. Customers say they are an easy gift.  In fact, yesterday it was like people were lined up to buy them. It helps that they are merchandised in a spinner and that they come with a box – making […]

[Read more →]

Tags: Gifts

Glasses strong for Mother’s Day

May 8th, 2014 · No Comments

We have been selling these boxed glasses for a few years and wondered if it was time to rest them but not knowing when to rest a good thing here we are with them for Mother’s Day 2014. Sales have not slowed – showing that you can’t always predict when the run of a good […]

[Read more →]

Tags: Gifts

There’s money in traditional toys and gifts for newsagents

May 7th, 2014 · No Comments

Years ago Sea Monkeys were huge then they went off the boil but they came back and then faded. We are finding them back in favour thanks to this new take we found through a supplier. While there is always interest in the next big thing in toys especially, I often see older products, like […]

[Read more →]

Tags: Gifts · Newsagency opportunities

Disney Palace Pets on TV!

May 6th, 2014 · No Comments

Newsagents with the Disney Palace Pets range from Big Balloon should ensure they are in prime position in-store to leverage the TV ad campaign currently on air. It’s a good ad – targeting shoppers we want. Smart retailers make ads work for them through ideal placement. 2 likes

[Read more →]

Tags: Gifts

Jewellery showing no signs of slowing

May 6th, 2014 · No Comments

Jewellery sales are rising in newsagencies. There is synergy with greeting cards and with magazines, yes magazines – we have customers purchasing some of the best everyday fashion magazines in the world so why not a bracelet or necklace to go with these?! 4 likes

[Read more →]

Tags: Gifts · Newsagency opportunities

The most amazing Hong Kong Gift Fair

May 2nd, 2014 · No Comments

I got back to Australia yesterday after a busy few days this week at the Hong Kong Gift Fair. With more than 4,000 exhibitors and 100,000+ attendees, this was a busy fair. There were plenty of newsagent suppliers there as well as some newsagents. The fair is an excellent opportunity to spot trends. For example, […]

[Read more →]

Tags: Gifts

Clever leveraging of magazine brands

May 1st, 2014 · No Comments

I love these quality handbags that look as if they are made from recycled magazines. Very clever. Very eye catching. Priced at around A$10.00. The photo shows just two of a large range I have seen this week. While I am sure there are intellectual property issues, I could see a range of the right […]

[Read more →]

Tags: Gifts

Excellent creation of storage space

April 30th, 2014 · No Comments

Check out how one toy / hobby shop in Hong Kong has created storage and display space in a challenged and expensive retail situation. They have done this in a way that looks integrated with their business. I love their use of ceiling space. 2 likes

[Read more →]

Tags: Gifts · retail