Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

Promoting jigsaws in the newsagency

February 6th, 2016 · No Comments

Here is the jigsaw wall that did so well for us in the newsagency through January. It stood out, easily attracting shoppers from outside the business. Promoting jigsaws in a non traditional (for a newsagency) way and challenging the shopper perception of the business. 16 likes

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Tags: Gifts

Are you going to the Melbourne Gift Fair?

January 30th, 2016 · No Comments

The Melbourne Gift Fair this weekend is the first of the year. It is a small fair with a reputation for nothing that new given the major fairs overseas releasing new products are happening around now. While I’ll attend the fair, if it is like last year I do not expect to discover too many […]

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Tags: Gifts

The on-trend Valentine’s offer newsagents could copy

January 20th, 2016 · No Comments

Here is an on-trend Valentine’s pitch that I saw earlier this week. It is aimed at the 18 to 35 year old from a small card and gift shop situated outside the city, in a high street location. I am sharing the photo so people can compare their offer. Sometimes, thoughtful product selection for a display […]

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Tags: Greeting Cards · Gifts

The Atlanta Gift Fair redefines the gift opportunity

January 18th, 2016 · No Comments

I am grateful for the opportunity to walk the many floors across the three buildings of the Atlanta gift fair last last week. While there were plenty of suppliers with the squall products, there were some exciting new products to see along with new approaches to retail and visual merchandising. This year was different to […]

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Tags: Gifts · visual merchandising

How are you displaying the latest Prevention magazine?

January 5th, 2016 · 11 Comments

The free gift of a tub of Nivea cellular anti-age day cream with Prevention magazine is terrific. We are displaying the gift with the magazine. But we have deep enough shelves for this to work.  In more regular magazine fixtures and in the magazine wave wall fixtures this issue would not hold up well. A […]

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Tags: magazines · Gifts

The $200 Christmas gift selling in the newsagency

December 24th, 2015 · 4 Comments

This Star Wars robotic talking, moving R2D2 droid has been a hit with last-minute Christmas shoppers with nine being snapped up in a couple of days. We brought it in once we knew the majors had sold out, leaving us with a blue ocean opportunity. Plenty of shoppers have been relieved to find it in the […]

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Tags: Gifts

The 2015 Christmas hero product drives sales and traffic for the newsagency

December 23rd, 2015 · No Comments

With Christmas all but done, I can note Perfect Petzzz have been our hero of the season, delivering thousands of dollars in high margin sales in the newsagency. Customers often purchased more than one at a time. Others would come back to purchase more one they showed family and friends how the dogs and cats breathed. […]

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Tags: Gifts · Newsagency management

Christmas christians drive religious sales

December 19th, 2015 · 2 Comments

People watching is a pastime I suspect many working in retail enjoy. I do. I am fascinated by people who purchase religious cards and items at Christmas and Easter, especially people who tell you I’m not religious, when they male the purchase. I have had several people say this, almost as an apology, during the […]

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Tags: Gifts

Newsagents the best retailers for premium pens

December 16th, 2015 · No Comments

Christmas is the best time of the year for the newsagency channel to shine for the sale of premium pens. Shoppers think of newsagencies first for these ideal Christmas gift items. We need to leverage the opportunity – online and in-store. I am promoting premium pens on Facebook – reminding our customers and others locally that we […]

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Tags: Stationery · Gifts · Newsagency opportunities

Terrific teacher gift promotion in the newsagency

November 25th, 2015 · No Comments

I love this display of teacher gifts at the counter of a newsagency in Cairns I visited on Monday. I love the mix, the placement and the layout. I also love the circular nature of the display as it makes shopping the display easy. Teacher gift giving season is an opportunity for newsagents to own […]

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Tags: Gifts

Occasion gifts work with cards in the newsagency

November 21st, 2015 · No Comments

For years I have included a targeted occasion-focussed gift offer with cards in my newsagencies. The actual occasion gifts pitched vary over time with seasons. The range also can vary based on card location and placement changes. The placement of gifts here in the card department, as you can see in this photo I took […]

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Tags: Gifts

Being different at Christmas matters in the newsagency

November 11th, 2015 · No Comments

With the Reject Shop, Coles, eight discount variety stores, Target, K-Mart and twelve gift shops in the centre, it is important our Christmas pitch is different otherwise price is what people compare. This owl is part of a unique range of premium Christmas decorations we have this year. It is working a treat. The owl […]

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Tags: Gifts

Promoting marie claire online

November 11th, 2015 · No Comments

We are promoting the latest issue of marie claire magazine on Facebook to leverage the terrific gift of MOR hand and body lotion packaged with the title. This is the type of gift people will seek out the magazine for. 2 likes

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Tags: Gifts

Leveraging the card purchase in the newsagency

October 7th, 2015 · No Comments

I have written here several times encouraging newsagents to promote selected small plush items in the card department, outlining how this low-cost up-sell pitch is easy to implement. This is something we have been doing for more than two years. We keep doing it because it is successful. I am surprised more newsagents do not […]

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Tags: Greeting Cards · Gifts

Busy start to Sydney Reed Gift Fair

September 19th, 2015 · No Comments

The Reed Sydney Gift Fair is only two and a half hours old and already it is busy. In fact, busier than expected for a Saturday. That show itself, while smaller than most others for the year, is good. I have walked the whole floor and there is plenty to see. Several suppliers are using this […]

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Tags: Gifts

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Greeting Cards · Gifts · Newsagency opportunities

Pitching Whoopee Cushions at the newsagency counter

August 26th, 2015 · No Comments

In a recent episode of Family Feud on Network Ten the top answer to the question name something your would expect to find in a joke shop was Whoopee Cushion. This fun product from decades ago is still popular. But it not a destination product – so we take the product to the people with […]

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Tags: Gifts

If you want to sell more Graduation gifts

August 25th, 2015 · No Comments

Graduation Gifts sell all through the year with people purchasing for more than what has been traditional. We now pitch graduation gifts all year round. One successful engagement is this placement of the Korimco graduation Beanie Kid with cards. It is the right size and price point to be purchased as an add-on to the card. What I have described […]

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Tags: Gifts · Newsagency opportunities

Pitching Father’s Day in the newsagency

August 14th, 2015 · No Comments

This photo shows part of how we have been pitching the start of the Father’s Day season in the newsagency. To the left of this is a display of products that guys purchase and that are part of our everyday range. For the core display you can see we are relying on the cards, gifts and the opportunity that one […]

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Tags: Gifts · Newsagency management

What to sell more wrap? Put it at the counter

August 8th, 2015 · No Comments

Place a selection of wrap at the counter and expect to sell more wrap. People purchasing and car and / or gift need to wrap or package it somehow. Give them options at the counter for the impulse purchase and they take it … easy extra margin dollars in a sale. 9 likes

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Tags: Gifts

Melbourne gift fair participants show how blurred lines are between retail channels

August 4th, 2015 · No Comments

The lines between retail channels continue to blur as retailers pursue traffic and revenue in a crowded and competitive marketplace. Supermarkets are not alone in reaching into the product categories of other channels to make their businesses more successful. Pharmacies have been doing this for years as have proactive newsagents. The gift fair on at […]

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Tags: newsagency marketing · Gifts · Newsagency management · Newsagency opportunities

A Disney pitch behind the counter

August 1st, 2015 · No Comments

We have refreshed our behind the counter offer with a range of Disney art pieces by Pop Artist Romero Britto. Disney collectors love them. Britto fans love them. They are an adorable gift. Better still, they are a perfect behind the counter offer for pitching what the business stands for compared to others. 3 likes

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Tags: newsagency of the future · Gifts · Newsagency opportunities

In the UK for a gift fair

July 18th, 2015 · No Comments

I am in the UK for Home & Gift Harrogate, a massive trade show in Leeds starting Sunday featuring gifts, homewares and cards. With many suppliers sourcing products based on UK trends I wanted to get closer to the source. 0 likes

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Tags: Gifts

Local jigsaw puzzles – a must for newsagents

July 4th, 2015 · No Comments

Australian city themed jigsaw puzzles featured on the front of Toy and Hobby Retailer magazine from Ventura Games should sell well. Jigsaw sales are soaring. Newsagents can do better than toy shops in this space. Toys were strong in newsagencies decades ago. As many toy shops have closed responding to pressure from majors, local toy retail […]

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Tags: Gifts

WH Smith Mother’s Day magazine offer

May 12th, 2015 · No Comments

At a WH Smith store on Sunday I noticed they had packaged the Australian Women’s Weekly magazine with a sweet gift as a Mother’s Day promotion. Some had a pack of Tim Tam biscuits while others has Cadbury Roses chocolates – cell wrapped with a ribbon. I like this approach to making a magazine appealing as a gift […]

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Tags: magazines · Gifts