Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

Great opportunity in Melbourne this weekend for newsagents

January 31st, 2015 · No Comments

The first Gift Fair of the year is open today in Melbourne and runs through to Tuesday. While not the biggest fair of the year, there is an excellent range of suppliers with products which will be new for newsagents. If you’re in Melbourne I encourage you to visit this trade show. 1 likes

[Read more →]

Tags: Gifts

We ignore the Chinese New Year opportunity

January 29th, 2015 · No Comments

In China, Chinese New Year is a far bigger season in retail than Christmas. Every retailer engages with the season in one way or another. Clothing shops serve the tradition of people having all new clothes for the first day of the year. Food shops have wonderful hampers for the feasts that are traditional. Card […]

[Read more →]

Tags: Gifts

The newsagency gift offer is changing: ignorant suppliers will lose out

January 28th, 2015 · 1 Comment

Gifts in newsagencies can mean many different categories of products – from low price to high end, from simple predictable items like mugs to one-off decorative pieces, from under $20 price points to $500 and more. The gift category is one which suppliers ought not make an assumption about. This is on my mind today […]

[Read more →]

Tags: Gifts · Newsagency opportunities

Here’s how we use a magazine aisle end

January 20th, 2015 · No Comments

Years ago this aisle end would have hosted Connections or other magazine promotions. Now, it hosts prorudcts. Magazine sales are up. Not using it for magazine displays is not hurting. Products we place here sell – generating a better return on the space. To newsagents still doing big aisle end displays promotion magazines I’d ask why? In my […]

[Read more →]

Tags: Gifts · magazines · newsagency marketing

Different Valentine’s Day gifts

January 20th, 2015 · No Comments

When selecting Valentine’s Day gifts we have given preference to gifts we can carry outside the season – like this officially licenced music themed cup and saucer. It will sell easily outside the Valentine’s Day season, appeals to magazine shoppers and fits well with our retro offer from other suppliers. 1 likes

[Read more →]

Tags: Gifts

Amazing jigsaw sales in the newsagency

January 17th, 2015 · 1 Comment

Our Jigsaw promotion is two weeks old and the sales have been excellent. The display facing into the shopping mall is attracting people who would not usually shop with us. A bonus is the learning the jigsaw customers are like collectors, they complete one, they come back for the next challenge. This is why we […]

[Read more →]

Tags: Gifts · newsagency of the future · Newsagency opportunities

Repurposing stationery items

January 14th, 2015 · No Comments

I love this box made from recycled colouring pencils. I saw it in a funky gift shop along with other equally interesting recycled items. What we see as a used pencil someone else sees as a brick in the wall of a box. I love this re-purposing of stationery items once we discard them. 4 likes

[Read more →]

Tags: Gifts

WH Smith promoting iconic Australian gifts

December 31st, 2014 · No Comments

Check out the placement of iconic Australian gifts by WH Smith at one of their outlets at Melbourne airport last week. This is ideal placement of ideal gift lines for this specific store. Look at the photo, at the fixture that looks like it has been created specifically for this. It’s attention to detail coupled with […]

[Read more →]

Tags: Gifts

The fart pen is the guy Christmas gift of 2014

December 24th, 2014 · No Comments

We sold plenty of fart pens this Christmas. Today, Christmas Eve, shoppers bought them in a steady stream. I was embarrassed by some of the hilarious stories. I feel for the dads who will open these tomorrow. A cherished gift of small business retail is the stories customers share, even the stories about fart pens. 3 likes

[Read more →]

Tags: Gifts

Selling out of Bethlehem at Christmas

December 20th, 2014 · No Comments

We have had a soap called Bethlehem as part of our gift soap offer for Christmas. We have sold double what we expected to sell and could have sold plenty more. Customers love the name but the scent, the look of the soap and the presentation as a gift. The Bethlehem soap has worked in many situations […]

[Read more →]

Tags: Gifts

Socks in the newsagency

December 19th, 2014 · No Comments

Sales of socks have been excellent for us since we put the stand in a few weeks ago. Initial stock sold, we reordered and it is selling too. I’m sure most people purchasing the socks did not come into the newsagency with this in mind. The success is an example of the value of a […]

[Read more →]

Tags: Gifts

Hats in the newsagency

December 19th, 2014 · No Comments

We sold most of the hats off our hat stand in a few weeks and replenished from another store. Once they sell we’ll quit hats – because of space challenges more than anything else. That said, we’re thrilled with the results … especially that we did not expect them to sell as ell as they […]

[Read more →]

Tags: Gifts

Leveraging the Paddington movie in the newsagency

December 19th, 2014 · No Comments

We have a good selection of Paddington Bear merchandise in store to leverage the new movie. While it will not be a Frozen, we are hopeful that the small selection of Paddington product we have sourced will be worthwhile. With many families and grandparents shopping in the centre we’re confident we made a good call […]

[Read more →]

Tags: Gifts

Leveraging Star Wars interest

December 17th, 2014 · No Comments

Mega brands offer an excellent pathway for newsagents to drive sales and attract new traffic. The Star Wars Itty Bitty pack from Hallmark has been terrific for us – popular with male shoppers and those buying for males. What is especially exciting is other Star wars products we have that we can pitch to these same […]

[Read more →]

Tags: Gifts · Newsagency opportunities

Love for The Melting Snowman as strong as ever

December 8th, 2014 · No Comments

This is our third year with The Melting Snowman and sales are as strong as ever. We thought it might slow and so placed it among all Christmas products and not under the spotlight at the counter as for the last two years. It’s sold from the regular Christmas table. It’s purchased as a gift for a […]

[Read more →]

Tags: Gifts · Impulse lines · Newsagency opportunities

Frozen working at the newsagency counter

December 8th, 2014 · No Comments

This counter placement of Frozen product is a small part of our overall Frozen pitch. We chose these products as they are easily purchased on impulse – including the $15.00 vinyl collectible characters. While there is Frozen overload in retail, having different products is important as is ease of purchase – hence the counter offer. […]

[Read more →]

Tags: Gifts

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

[Read more →]

Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Loving graduation season

November 26th, 2014 · No Comments

The end of calendar year graduation season is the most successful for us. We sell more gifts and cards now than for the university season early in the new year. In the last week we’ve sold plenty of plush, cards and other gifts – up on last year. The key is having everything together to […]

[Read more →]

Tags: Gifts

Disney products popular as Christmas gifts

November 22nd, 2014 · No Comments

We’re having terrific success with Disney products from a range of categories including these books. This stand in the photo is one of several pitching Disney products including Frozen licenced products. Frozen is an excellent way we can connect magazine, gift, toy and card sales and thereby maximise the basket opportunity. While some everyday suppliers to newsagents […]

[Read more →]

Tags: Gifts · Greeting Cards

Talking about supporting all things Aussie

November 21st, 2014 · 2 Comments

I cringed when I say this Christmas decorated platypus as part of our Christmas pitch. Yes, I am not my customer buy seriously? Talk about mocking an iconic native Australian mammal. My initial cringe intensified when I realised the indigenous style artwork – it clashes with the Santa hat. If they sell I’ll be shocked, I […]

[Read more →]

Tags: Gifts

The Christmas space shortage helps drives sales

November 21st, 2014 · No Comments

Like every retail newsagency business this time f year we have no spare space. Indeed, our gift area is so full that we have to put this beautiful range of boxed mugs at one counter. The thrill is that they have been selling. Better than expected. Yes, people are purchasing these premium mugs on impulse […]

[Read more →]

Tags: Gifts · Impulse lines · Tactical display

Lighting up products at the counter to drive sales

November 21st, 2014 · No Comments

Showing people a product in use is far more valuable than showing it not in use. Take this terrific light-up snow globe from hallmark that is part of their exclusive North Pole range. Placing it at the counter and lit up works a treat. People notice. They comment. They buy. This is a perfect example […]

[Read more →]

Tags: Gifts · Tactical display

Sydney newsagents – visit Dymocks for inspiration

November 19th, 2014 · No Comments

Newsagents close to Sydney should visit Dymocks for inspiration. In the cross over between the two retail locations on Gorge Street in the CBD there is a sizeable area devoted to what I’d call premium novelty products. I say premium as these items are not cheap and nasty. This section of Dymocks offers excellent inspiration […]

[Read more →]

Tags: Geekery · Gifts · Newsagency management · Newsagency opportunities

Frozen the hero of the season

November 8th, 2014 · No Comments

I saw a good example of the power of the Disney Frozen brand Thursday when visiting a newsagency. The two stands of Frozen product in the photo were a magnet for kids and those buying for kids. Placing the two stands together is a smart move as together they are more visual powerful than if […]

[Read more →]

Tags: Gifts

Checking out gift suppliers for newsagencies

October 30th, 2014 · 2 Comments

I am grateful for the time given by gift suppliers in Adelaide and Perth yesterday where I got to see some exciting new products and existing products presented in a new way. There is no better way to buy gifts than as when they are presented in a best-practice way when you can see a […]

[Read more →]

Tags: Gifts