Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

Selling out of Bethlehem at Christmas

December 20th, 2014 · No Comments

We have had a soap called Bethlehem as part of our gift soap offer for Christmas. We have sold double what we expected to sell and could have sold plenty more. Customers love the name but the scent, the look of the soap and the presentation as a gift. The Bethlehem soap has worked in many situations […]

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Tags: Gifts

Socks in the newsagency

December 19th, 2014 · No Comments

Sales of socks have been excellent for us since we put the stand in a few weeks ago. Initial stock sold, we reordered and it is selling too. I’m sure most people purchasing the socks did not come into the newsagency with this in mind. The success is an example of the value of a […]

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Tags: Gifts

Hats in the newsagency

December 19th, 2014 · No Comments

We sold most of the hats off our hat stand in a few weeks and replenished from another store. Once they sell we’ll quit hats – because of space challenges more than anything else. That said, we’re thrilled with the results … especially that we did not expect them to sell as ell as they […]

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Tags: Gifts

Leveraging the Paddington movie in the newsagency

December 19th, 2014 · No Comments

We have a good selection of Paddington Bear merchandise in store to leverage the new movie. While it will not be a Frozen, we are hopeful that the small selection of Paddington product we have sourced will be worthwhile. With many families and grandparents shopping in the centre we’re confident we made a good call […]

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Tags: Gifts

Leveraging Star Wars interest

December 17th, 2014 · No Comments

Mega brands offer an excellent pathway for newsagents to drive sales and attract new traffic. The Star Wars Itty Bitty pack from Hallmark has been terrific for us – popular with male shoppers and those buying for males. What is especially exciting is other Star wars products we have that we can pitch to these same […]

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Tags: Gifts · Newsagency opportunities

Love for The Melting Snowman as strong as ever

December 8th, 2014 · No Comments

This is our third year with The Melting Snowman and sales are as strong as ever. We thought it might slow and so placed it among all Christmas products and not under the spotlight at the counter as for the last two years. It’s sold from the regular Christmas table. It’s purchased as a gift for a […]

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Tags: Gifts · Impulse lines · Newsagency opportunities

Frozen working at the newsagency counter

December 8th, 2014 · No Comments

This counter placement of Frozen product is a small part of our overall Frozen pitch. We chose these products as they are easily purchased on impulse – including the $15.00 vinyl collectible characters. While there is Frozen overload in retail, having different products is important as is ease of purchase – hence the counter offer. […]

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Tags: Gifts

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

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Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Loving graduation season

November 26th, 2014 · No Comments

The end of calendar year graduation season is the most successful for us. We sell more gifts and cards now than for the university season early in the new year. In the last week we’ve sold plenty of plush, cards and other gifts – up on last year. The key is having everything together to […]

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Tags: Gifts

Disney products popular as Christmas gifts

November 22nd, 2014 · No Comments

We’re having terrific success with Disney products from a range of categories including these books. This stand in the photo is one of several pitching Disney products including Frozen licenced products. Frozen is an excellent way we can connect magazine, gift, toy and card sales and thereby maximise the basket opportunity. While some everyday suppliers to newsagents […]

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Tags: Gifts · Greeting Cards

Talking about supporting all things Aussie

November 21st, 2014 · 2 Comments

I cringed when I say this Christmas decorated platypus as part of our Christmas pitch. Yes, I am not my customer buy seriously? Talk about mocking an iconic native Australian mammal. My initial cringe intensified when I realised the indigenous style artwork – it clashes with the Santa hat. If they sell I’ll be shocked, I […]

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Tags: Gifts

The Christmas space shortage helps drives sales

November 21st, 2014 · No Comments

Like every retail newsagency business this time f year we have no spare space. Indeed, our gift area is so full that we have to put this beautiful range of boxed mugs at one counter. The thrill is that they have been selling. Better than expected. Yes, people are purchasing these premium mugs on impulse […]

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Tags: Gifts · Impulse lines · Tactical display

Lighting up products at the counter to drive sales

November 21st, 2014 · No Comments

Showing people a product in use is far more valuable than showing it not in use. Take this terrific light-up snow globe from hallmark that is part of their exclusive North Pole range. Placing it at the counter and lit up works a treat. People notice. They comment. They buy. This is a perfect example […]

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Tags: Gifts · Tactical display

Sydney newsagents – visit Dymocks for inspiration

November 19th, 2014 · No Comments

Newsagents close to Sydney should visit Dymocks for inspiration. In the cross over between the two retail locations on Gorge Street in the CBD there is a sizeable area devoted to what I’d call premium novelty products. I say premium as these items are not cheap and nasty. This section of Dymocks offers excellent inspiration […]

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Tags: Geekery · Gifts · Newsagency management · Newsagency opportunities

Frozen the hero of the season

November 8th, 2014 · No Comments

I saw a good example of the power of the Disney Frozen brand Thursday when visiting a newsagency. The two stands of Frozen product in the photo were a magnet for kids and those buying for kids. Placing the two stands together is a smart move as together they are more visual powerful than if […]

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Tags: Gifts

Checking out gift suppliers for newsagencies

October 30th, 2014 · 2 Comments

I am grateful for the time given by gift suppliers in Adelaide and Perth yesterday where I got to see some exciting new products and existing products presented in a new way. There is no better way to buy gifts than as when they are presented in a best-practice way when you can see a […]

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Tags: Gifts

Tapping into Rolling Stones interest

October 27th, 2014 · No Comments

We have this miniature licenced Rolling Stones merchandise as a feature among our male gifts. It’s part of a broader rand of licenced products from several suppliers that we have sourced for music fans and for collectors of specific licenced merchandise. We sell cards for guys so why not gifts?! Too often I hear newsagents […]

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Tags: Gifts · Greeting Cards

A gift shop for guys

October 6th, 2014 · No Comments

MenKind is a network of more than forty gift shops catering to male shoppers and those who buy for males. Their range is a mixture of funks, tech and sports. Close to half the stock I saw is available from suppliers in Australia. While many Aussie newsagents say it’s hard to source gifts for males MenKind is […]

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Tags: Gifts

I like to see kids on the floor admiring our range of Beanie Kids

September 23rd, 2014 · No Comments

Some collectors of Beanie Kids like to take their time looking at what we have and we encourage it. Even though space is limited in the shop, we are happy to see someone so devoted that they are kneeling or sitting in front of the stand looking at each Beanie Kid in the extensive range. […]

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Tags: Gifts · retail

Sydney Reed Gift Fair starts today

September 20th, 2014 · 1 Comment

The Sydney Reed Gift Fair starts this morning at 10am and runs for four days. While nowhere near as popular as the fair earlier in the year, this fair is expected to attract around 10,000 visitors. Plenty of those will be newsagents. If you are based in Sydney and not already into gifts, make time […]

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Tags: Gifts

Guitars are hot as gifts in newsagencies

September 2nd, 2014 · No Comments

Here’s a tip – guitars are hot. Guitar puzzles, guitar nano blocks and these cute guitar clocks. Plus guitar magazines. Talking with the wholesaler of Nanoblocks, they say one of the guitar blocks is the absolute top seller of their range. It’s sold to guys and to people buying for guys. Information like this is […]

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Tags: Gifts

Strong Peppa Pig Hallmark card stand interest

September 1st, 2014 · No Comments

We’ve had the Hallmark Peppa Pig stand for under a week in our Peppa Pig corner and it’s working a treat. The branding is excellent – the way it owns the whole stand. This is what attracts the target audience and they bring parents and grandparents who buy. It’s a retailers joy to watch. The […]

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Tags: Brand retailing · Gifts · Greeting Cards

Products can be more important than the newsagency shingle in attracting shoppers

August 25th, 2014 · No Comments

These oversize watches, standing a metre tall, have worked a treat attracting shoppers, getting them thinking of the business differently than would be usual for a newsagency shingle. The watches are a perfect example of the value of using products as a shingle with which to attract shoppers than the shingle itself. People smile when they […]

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Tags: Fun · Gifts

Men’s Health ideal for Father’s Day

August 25th, 2014 · No Comments

We have Men’s Health magazine being pitched with Father’s Day cards by placing the Win a $5000 Shopping Spree stand next to our Father’s day card display at the front of the newsagency. the placement is worth more than this as magazine shoppers notice the Father’s Day cards as much as card shoppers notice the […]

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Tags: Gifts · Greeting Cards

Superheroes are in

August 16th, 2014 · 4 Comments

We are having terrific success with superhero themed products from plush to figurines to cards to pillows. The male-skewed superheroes such as Superman, Batman and Spiderman are particularly popular for us. What works especially well is placement in locations to interrupt destination shopping. This drives impulse purchases. Leveraging popular superheroes has been a terrific way […]

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Tags: Gifts