Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Gifts'

WH Smith Mother’s Day magazine offer

May 12th, 2015 · No Comments

At a WH Smith store on Sunday I noticed they had packaged the Australian Women’s Weekly magazine with a sweet gift as a Mother’s Day promotion. Some had a pack of Tim Tam biscuits while others has Cadbury Roses chocolates – cell wrapped with a ribbon. I like this approach to making a magazine appealing as a gift […]

[Read more →]

Tags: Gifts · magazines

Justice League attracting male shoppers to the newsagency

May 5th, 2015 · 3 Comments

The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of […]

[Read more →]

Tags: Gifts · magazines · Newsagency management · newsagency marketing · Opportunistic retail · Optimism

Terrific Mother’s Day sales at the newsagency

May 4th, 2015 · No Comments

We have had a terrific weekend of Mother’s Day card and gift sales – giving me a lot of confidence about Mother’s Day this year. We have our cards located on the lease line facing into the mall to attract shoppers and to help them not interfere with everyday card shoppers. We have deliberately not […]

[Read more →]

Tags: Gifts · Greeting Cards · Newsagency management

Terrific Dymocks window display

April 29th, 2015 · No Comments

I like the Mother’s Day window display in the Dymocks flagship store on George Street in Sydney. The display incorporates gifts, cards and wrapped boxes. It promotes a diverse range of gifts too from the traditional to the non traditional. What is most appealing, however, is the inclusion of greeting cards in the display. Too […]

[Read more →]

Tags: Gifts · giftwrap · Greeting Cards · marketing · marketing tip · Newsagency management · newsagency marketing

Promoting Star Wars magazines and Itty Bittys

April 21st, 2015 · No Comments

Promoting the Star Wars Itty Bittys from Hallmark with the Star Wars part series is a no brainer move to us even though on first glance you could say they appeal to different shoppers. Our experience is they appeal to the same shopper. A guy who collects all things Star Wars will happily add the […]

[Read more →]

Tags: Gifts · magazines

Using AFL Beanie Kids to drive traffic

March 31st, 2015 · No Comments

We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season set to kick off and school holidays under way, the timing of this placement is perfect. 2 […]

[Read more →]

Tags: Gifts · newsagency marketing · Plush

Customers love cheeky cards and bags

March 14th, 2015 · No Comments

Customers love cheeky product – they react well in-store and this gives a good vibe to the shop. We are hearing this a bit with the cheekier bags from Hallmark. I heard a customer say I could use a bit of that with a nod of her head to kids in tow. Interactions like this can open […]

[Read more →]

Tags: Gifts · giftwrap

Australians love products that do good beyond the products themselves

March 5th, 2015 · No Comments

Many retail businesses and retail brands are doing good through their product and shoppers are making decisions based on this socially responsible activity. An early adopter was Hallmark through their support for the National Breast cancer Foundation. Internationally, The Body Shop set a high benchmark. Now, we have many retailers and suppliers doing good thanks […]

[Read more →]

Tags: Ethics · Gifts · Social responsibility

The more valuable shopper for the newsagency

March 2nd, 2015 · 1 Comment

We decide who steps foot through the front door of our shops by the pitch in our front window. A windor promoting low margin product will attract low margin shoppers. A window promoting lottery products will attract lottery shoppers. The window promoting higher margin homewares will attract a shower for homewares. We decide who shops with […]

[Read more →]

Tags: Gifts · visual merchandising

Quality matters when choosing gifts to stock in the newsagency

February 27th, 2015 · 5 Comments

When choosing gifts for the newsagency I always for for quality first. Price is a secondary consideration. Cheap is rarely the best choice. Too often I see retailers including, sometimes, newsagents buy a cheap copy of a higher priced better quality product and try and sell it at the price of the higher quality product. Shoppers […]

[Read more →]

Tags: Gifts

A soft entry to the newsagency magazine department

February 22nd, 2015 · No Comments

We are been experimenting with different products placed at the aisle end entrance to the magazine department. Whereas the traditional newsagency uses the aisle end for billboard type magazine promotions – often setup by magazine company merchandisers – regulars here would know we try different products here. Sometimes we blend them with magazines. The most […]

[Read more →]

Tags: Gifts · magazines

Sydney Gift Fair well worth a visit

February 21st, 2015 · No Comments

It’s only been open for a day and already newsagents are other retailers are talking up the Sydney Gift Fair on right now. The Glebe Island event and the AGHA Home and Giving Fairs, both of which I had some time at yesterday, are well worth visiting. You’ll see many new ideas and extensions to […]

[Read more →]

Tags: Gifts

WH Smith take over of Kennys Cardiology incomplete?

February 9th, 2015 · 7 Comments

The take over of Kennys Cardiology by the UK WH Smith group appears to not have been as complete as first thought. This photo is from the Kennys store at Westfield Southland in Victoria from the weekend. The card display has looked like this for several months. The gaps are not something WH Smith would […]

[Read more →]

Tags: Competition · Gifts

A small but good gift fair – ideal for newsagents

February 5th, 2015 · No Comments

The Melbourne Gift Fair which ended Tuesday was a small event, a fraction of the size other Melbourne and Sydney fairs – but it was good value. It was easier to get around, less crowded – meaning one noticed more. I found it particularly useful for talking to suppliers of products you rarely see in […]

[Read more →]

Tags: Gifts · Newsagency opportunities

Great opportunity in Melbourne this weekend for newsagents

January 31st, 2015 · No Comments

The first Gift Fair of the year is open today in Melbourne and runs through to Tuesday. While not the biggest fair of the year, there is an excellent range of suppliers with products which will be new for newsagents. If you’re in Melbourne I encourage you to visit this trade show. 2 likes

[Read more →]

Tags: Gifts

We ignore the Chinese New Year opportunity

January 29th, 2015 · No Comments

In China, Chinese New Year is a far bigger season in retail than Christmas. Every retailer engages with the season in one way or another. Clothing shops serve the tradition of people having all new clothes for the first day of the year. Food shops have wonderful hampers for the feasts that are traditional. Card […]

[Read more →]

Tags: Gifts

The newsagency gift offer is changing: ignorant suppliers will lose out

January 28th, 2015 · 1 Comment

Gifts in newsagencies can mean many different categories of products – from low price to high end, from simple predictable items like mugs to one-off decorative pieces, from under $20 price points to $500 and more. The gift category is one which suppliers ought not make an assumption about. This is on my mind today […]

[Read more →]

Tags: Gifts · Newsagency opportunities

Here’s how we use a magazine aisle end

January 20th, 2015 · No Comments

Years ago this aisle end would have hosted Connections or other magazine promotions. Now, it hosts prorudcts. Magazine sales are up. Not using it for magazine displays is not hurting. Products we place here sell – generating a better return on the space. To newsagents still doing big aisle end displays promotion magazines I’d ask why? In my […]

[Read more →]

Tags: Gifts · magazines · newsagency marketing

Different Valentine’s Day gifts

January 20th, 2015 · No Comments

When selecting Valentine’s Day gifts we have given preference to gifts we can carry outside the season – like this officially licenced music themed cup and saucer. It will sell easily outside the Valentine’s Day season, appeals to magazine shoppers and fits well with our retro offer from other suppliers. 1 likes

[Read more →]

Tags: Gifts

Amazing jigsaw sales in the newsagency

January 17th, 2015 · 1 Comment

Our Jigsaw promotion is two weeks old and the sales have been excellent. The display facing into the shopping mall is attracting people who would not usually shop with us. A bonus is the learning the jigsaw customers are like collectors, they complete one, they come back for the next challenge. This is why we […]

[Read more →]

Tags: Gifts · newsagency of the future · Newsagency opportunities

Repurposing stationery items

January 14th, 2015 · No Comments

I love this box made from recycled colouring pencils. I saw it in a funky gift shop along with other equally interesting recycled items. What we see as a used pencil someone else sees as a brick in the wall of a box. I love this re-purposing of stationery items once we discard them. 4 likes

[Read more →]

Tags: Gifts

WH Smith promoting iconic Australian gifts

December 31st, 2014 · No Comments

Check out the placement of iconic Australian gifts by WH Smith at one of their outlets at Melbourne airport last week. This is ideal placement of ideal gift lines for this specific store. Look at the photo, at the fixture that looks like it has been created specifically for this. It’s attention to detail coupled with […]

[Read more →]

Tags: Gifts

The fart pen is the guy Christmas gift of 2014

December 24th, 2014 · No Comments

We sold plenty of fart pens this Christmas. Today, Christmas Eve, shoppers bought them in a steady stream. I was embarrassed by some of the hilarious stories. I feel for the dads who will open these tomorrow. A cherished gift of small business retail is the stories customers share, even the stories about fart pens. 3 likes

[Read more →]

Tags: Gifts

Selling out of Bethlehem at Christmas

December 20th, 2014 · No Comments

We have had a soap called Bethlehem as part of our gift soap offer for Christmas. We have sold double what we expected to sell and could have sold plenty more. Customers love the name but the scent, the look of the soap and the presentation as a gift. The Bethlehem soap has worked in many situations […]

[Read more →]

Tags: Gifts

Socks in the newsagency

December 19th, 2014 · No Comments

Sales of socks have been excellent for us since we put the stand in a few weeks ago. Initial stock sold, we reordered and it is selling too. I’m sure most people purchasing the socks did not come into the newsagency with this in mind. The success is an example of the value of a […]

[Read more →]

Tags: Gifts