Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'giftwrap'

Displaying Christmas bags and cards

November 27th, 2013 · No Comments

I love the placement of Christmas bags above the single Christmas cards in one of my newsagencies by the creative in-store team. In addition to efficient use of space, this placement provide a stronger Christmas pitch above cards and thereby makes them more noticeable. Click on the image. 13 likes

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Tags: giftwrap · Greeting Cards

Chasing the Christmas tape purchase

October 25th, 2011 · No Comments

We are promoting Scotch Wrapping Tape to early Christmas shoppers with this display on one of our pillars.  It faces shoppers as they get about a third of the way into the newsagency.  Just in front of the display is our wrapping paper and our table of boxed cards. Right now, shoppers are taking their […]

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Tags: Gifts · giftwrap

Interesting Hallmark range and merchandising in Manila

August 11th, 2011 · 7 Comments

I got to see a broad range of Hallmark products in my retail tour of Manila.  From trinkets to bags, the range of Hallmark products was excellent and interesting.  They did not have sheeted wrapping paper like we do.  Instead, there was a large range hung as shown in the photo.  The photo captures only […]

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Tags: Gifts · giftwrap · Greeting Cards

Using the lottery counter for impulse purchases

December 12th, 2010 · 8 Comments

I saw this in another newsagency this week and share it here for others – placing roll wrap and giftwrap tape just below the lottery serving counter.  Click on the image to see a larger version of the photo.  While doing this is probably against lottery company rules, I’d expect many of their representatives to […]

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Tags: giftwrap · Lotteries · Newsagency opportunities

Promoting Christmas bags

December 1st, 2010 · 3 Comments

We are promoting Christmas bags on the side of one of the columns in one of my shops with success. This is the best way to display gift bags in my view.  The display shows off the bags without customers having to go looking for them or lean down as some displays I have seen […]

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Tags: giftwrap

Driving sales of bags and wrap

September 29th, 2009 · 4 Comments

The photo shows the bag wall at one of my newsagencies.  The range has recently been refreshed and there has been a good sales kick as a result.  We know from industry sales data that newsagents underperform in terms of bag and wrap sales.  This is usually because newsagents hide the product behind cards. Newsagencies […]

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Tags: giftwrap · Wrapping paper

Relaying wrap, chasing change

June 12th, 2009 · 3 Comments

Our team at Forest Hill relayed our wrap wall to refresh the offer.  This is on the wall bordering our card department.  While is is too early to say if it will result in a sales kick, there is anecdotal evidence suggesting it is attracting more shopper attention. The work on the walls reflects a […]

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Tags: giftwrap · retail · Wrapping paper

Introducing the new card range

March 3rd, 2009 · No Comments

We are introducing the new Hallmark baby card, gift and packaging range with a display at our counter rather than across in our card and gift department.  This front-of-shop corner location has more foot traffic so it makes sense to show the new range off to more shoppers. I like the decision our team made […]

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Tags: giftwrap · Greeting Cards · retail

The wrap wall driving wrap sales

December 17th, 2008 · No Comments

Click on the photo to see a larger version of an experimental wall of Hallmark packaging options.  While still a work in progress, the customer reaction we have seen is positive, especially with purchases of wrap or a bag and other wrap related items.  Gift packaging, like everything in retail, needs to keep changing if we […]

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Tags: giftwrap

Missed Better Homes promotional opportunity

December 14th, 2008 · 1 Comment

The Christmas edition of Better Homes and Gardens which has been out for over a month and is still selling has free wrapping paper.  It was only when a customer pointed it out to me that I realised this was part of a Christina Re promotion.  We and many other newsagents sell Christina Re papers.  Had […]

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Tags: giftwrap · magazines

Cross promotion with wrap

December 13th, 2008 · No Comments

The paper cutter we have placed next to roll wrap is selling well.  Supermarkets and other retailers place a product from one department in another department regularly.  It is smart retail.  The paper cutter is a perfect fit with wrap.  As is tape and wrist band tape dispensers – which we also have nearby.  Making […]

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Tags: giftwrap · retail

Promoting Christmas bags and wrap

November 25th, 2008 · No Comments

Market research shows that while newsagents have around 37% of greeting card sales in Australia, we account for only 21% of packaging (wrap, bags and boxes). The newsagents doing well in packaging are those who actively promote the wrap category. Current best practice is to locate the cards and wrap department at the front of […]

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Tags: giftwrap · retail · Wrapping paper

TV commercial to launch Sophie Randall

November 14th, 2008 · No Comments

We are launching a TV commercial on channels Seven and Ten in Melbourne next week to launch our expanded Sophie Randall card and gift shops. The commercial has been created to reflect a warm and personal style associated with Sophie. Click on the image below to see a copy of the ad as loaded at […]

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Tags: About us · Gifts · giftwrap · Greeting Cards

Our poor job with gift packaging

November 1st, 2008 · 1 Comment

Further to my post yesterday about strong greeting card sales, newsagents underperform in the gift packaging area.  Newsagents have around 20% market share.  Compare this to our close to 40% market share on cards and you can see that something is wrong.  Card company people I have spoken with suggest that our poor performance with […]

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Tags: giftwrap · Greeting Cards

Cashing in on Kung Fu Panda

June 12th, 2008 · 3 Comments

The movie Kung Fu Panda is getting plenty of press here even though it does not open until June 26.  Hallmark cards has the licence so there is an excellent promotional tie-in for many newsagents.  The gift bag featuring the panda character is fantastic – when you open the flap at the front the panda […]

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Tags: giftwrap · Greeting Cards

Boxing Mother’s Day

April 26th, 2008 · No Comments

In our Frankston newsagency the team has created a display of funky boxes and bags for packaging Mother’s Day gifts. In the middle of the dance floor, the bright display is drawing attention to our offer and showing a range people would not often see in a newsagency. As with any retail display, the key […]

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Tags: Gifts · giftwrap

Relaying wrap

April 12th, 2008 · No Comments

It was a real team effort Thursday, relaying the wrap category at Forest Hill.  We moved it from the front of the card area to the rear, next to flat wrap.  The change was part of our commitment to keep moving categories within the store.  What you see in the photo will change in the […]

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Tags: giftwrap · retail

Bags rule Christmas

December 22nd, 2007 · No Comments

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Tags: giftwrap

Great bag designs can drive sales

November 7th, 2007 · No Comments

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Tags: giftwrap

Wrap display drives sales

October 20th, 2007 · 1 Comment

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Tags: giftwrap

Social stationery challenges the newsagency

April 23rd, 2007 · 4 Comments

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Tags: giftwrap · Greeting Cards · Stationery

Roll wrap sells well too

February 26th, 2007 · 1 Comment

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Tags: giftwrap · Wrapping paper

Wrap your love

January 8th, 2007 · No Comments

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Tags: giftwrap