Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Greeting Cards'

New greeting card outlet in Sydney CBD

May 3rd, 2016 · No Comments

A new card outlet has opened in Sydney’s CBD, in the prestigious Strand Arcade. The Bespoke Letterpress cards are beautiful in design and of excellent production quality. The outpost is inspiring and attracting plenty of interest. I urge newsagents near Sydney to check it out. 2 likes

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Tags: Greeting Cards

Pitching Mother’s Day in the newsagency

April 27th, 2016 · No Comments

I love the way Mother’s Day is being pitched in my newsagency by the team. I saw the new display it last weekend for the first time. It is personal, heart-felt and warm, an absolute delight. I love that it speaks to a diverse group. Here is a photo of the front of the Mother’s Day […]

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Tags: Greeting Cards · marketing · Newsagency management · newsagency marketing · newsagency of the future

What have you done about the price rise of postage stamps?

April 15th, 2016 · 6 Comments

A newsagent expressed concern to me yesterday about the impact of the price increase for postage stamps on their greeting card sales. I asked whether they had taken steps to mitigate the situation, to soften the impact. They said no. I asked if their marketing group had offered advice, they said no. This surprised me. […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

Batman vs. Superman products popular for the newsagency

March 31st, 2016 · No Comments

We have the Hallmark Batman vs. Superman stand on the lease line to leverage interest in the franchise following the release of the movie and the extraordinary publicity surrounding it. The stand is working along with products from other suppliers. The best way to leverage licenced product is to go deep across several suppliers. Range matters […]

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Tags: Greeting Cards · Management tip · marketing tip

Cat cards are cute – in the newsagency

March 26th, 2016 · No Comments

I am often asked how to promote everyday greeting cards on Facebook. Here is one example of something I did recently as part of a series of themed posts about cards to like. The post was simple, engaging and speaking to a popular interest. Here is exactly how it looked. It took me less than […]

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Tags: Greeting Cards · marketing · newsagency marketing

Offended customers damage Spirit humour cards

March 17th, 2016 · 10 Comments

I have two or three customers who come into the newsagency and damage selected cards on the Spirit humour stand that offend them. Damage ranges from ripping to cutting. While I have others who turn the card around so the rear is showing, it is the deliberate damaging of stock that offends me the most. […]

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Tags: Ethics · Greeting Cards

Early Easter success in the newsagency

March 10th, 2016 · No Comments

We are seeing a terrific shopper engagement with Easter products placed on the lease line. Unsurprising is the success of adorable rabbits. Grandparents especially love these as Easter gifts. Our best sales, however, have been collectible rabbits valued at $120.00 each. 8 likes

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Tags: Greeting Cards

Being responsible for the card department in your newsagency

March 10th, 2016 · 11 Comments

Picking up on my post yesterday about what Coles is doing with Hallmark in its supermarkets, I write today to call on newsagents to exert more control themselves over the card departments in their own businesses. It is unfortunate card companies for decades have taught newsagents to rely on them for management of many aspects […]

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Tags: Greeting Cards · Newsagency challenges · Newsagency management

The changing Coles supermarket greeting card model

March 9th, 2016 · 6 Comments

I noticed this new Hallmark branded greeting card offer last night in an inner suburban Coles supermarket I check out every week or so. What is new is the two spinners at either end and the twenty-four pockets of $2 cards in the middle top tier of the unit. The investment by Coles and Hallmark […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Sunday newsagency challenge: promote cards outside your shop

February 28th, 2016 · No Comments

When was the last time you marketed your cards outside your newsagency? You have competitors actively marketing to attract your card shoppers to their businesses. Compete with them or plan for declining card sales. 8 likes

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Tags: Greeting Cards · Newsagency challenges · Newsagency management · Newsagency opportunities

Smart Valentine’s Day impulse offer

February 13th, 2016 · No Comments

Here is the smartest Valentine’s Day pitch I have seen, an impulse pitch at the sales counter of a very funky gift shop in New York. The card selection is the key – non-traditional. This is the way to get people buying Valentine’s Cards who would not usually do so – with funky product placed […]

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Tags: Greeting Cards · visual merchandising

Valentine’s Day at Clinton cards

February 13th, 2016 · No Comments

While the Clintons shops appeal to an oder demo, they are bright and season-focussed. Here is the main window Valentine’s Day pitch – making the cards the feature. This store is in the Bullring centre in Birmingham. 3 likes

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Tags: Greeting Cards · visual merchandising

Well-rounded Valentine’s Day window

February 13th, 2016 · No Comments

This is from a Papyrus store in New York, at Grand Central Station. 2 likes

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Tags: Greeting Cards · visual merchandising

Leveraging licences for Valentine’s Day card sales in the newsagency

February 9th, 2016 · 1 Comment

I love this Darth Vader Valentine’s Day card as it helps is make a considerably broader appeal for the season. Too many Valentine’s Day cards from all companies are sugary sweet. This one stands out not only for the Darth Vader image but for how it has been produced. It looks terrific in the card fixture but even […]

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Tags: Greeting Cards · Newsagency opportunities

Promoting UK Mother’s Day in the newsagency

February 6th, 2016 · 2 Comments

We are pitching cards for UK Mother’s Day, which is on March 6, with this placement within our card department. With only a small range available it is challenging as to where to place them. 7 likes

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Tags: Greeting Cards

Cheap Valentine’s Day cards at Woolworths

February 4th, 2016 · 2 Comments

The stand of $3 Valentine’s Day cards at Woolworths that I saw yesterday was in the high traffic ground floor entrance location of the Sydney CBD business while the higher priced Valentine’s Day cards were in the second floor card department. While I get that supermarkets are interested in what they say is a ‘value’ […]

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Tags: Competition · Greeting Cards · Newsagency challenges · Newsagency management

Hallmark at Melbourne Gift Fair

February 3rd, 2016 · No Comments

The Hallmark stand at the Melbourne Gift Fair at the weekend was designed to inspire retailers to consider alternative ways of displaying cards outside the usual card department approach. It was a stand unlike anything you would have seen from a mainstream card company in Australia previously. 4 likes

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Tags: Greeting Cards

Why we newsagents need to keep our eye on JB HiFi when it comes to greeting cards

January 29th, 2016 · 10 Comments

Late in 2015 JB HiFi retail outlets started selling greeting cards. They put in a carefully selected range sourced from Hallmark.  Their hip looking purpose built card units have seen are usually placed in a high traffic location, near to the counter. The THREE FOR $10 offer is compelling. The range carefully targeted at the typical […]

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Tags: Competition · Greeting Cards · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Valentine’s Day in the US

January 21st, 2016 · No Comments

Here is around 80% of the Valentine’s Day card range I saw in a Hallmark Gold Crown store yesterday in New York. Whereas in Australia Valentine’s Day is primarily about acknowledging and honouring love between partners and spouses, in the US it is for all sorts of situations: to pets, from pets, between kids, aunts, […]

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Tags: Greeting Cards

I love this greeting card

January 20th, 2016 · 1 Comment

14 likes

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Tags: Greeting Cards

The on-trend Valentine’s offer newsagents could copy

January 20th, 2016 · No Comments

Here is an on-trend Valentine’s pitch that I saw earlier this week. It is aimed at the 18 to 35 year old from a small card and gift shop situated outside the city, in a high street location. I am sharing the photo so people can compare their offer. Sometimes, thoughtful product selection for a display […]

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Tags: Gifts · Greeting Cards

Kid friendly approach to Valentine’s Day

January 20th, 2016 · No Comments

I love the kid friendly approach to Valentine’s Day by this card store. It is fun and supportive and less about the more commercial aspects – other than that they want you to buy the materials for this from them of course. It is certainly a welcome difference from the usual hearts, chocolates and roses. […]

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Tags: Greeting Cards

Terrific Papyrus greeting cards window display

January 16th, 2016 · No Comments

I love the window I saw from Papyrus at the Atlanta gift fair this week. It speaks to range and fun in a bold card-centric way. Very creative. 5 likes

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Tags: Greeting Cards · visual merchandising

Valentine’s Day cards at Target in the US

January 14th, 2016 · 3 Comments

I am looking at a range of retail situations in the US and am appreciating insights that relate to suppliers who serve us in Australia. Here is a look at Valentine’s Day in a Target store in downtown Chicago. 3 likes

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Tags: Greeting Cards

Great post-Christmas sales in the newsagency

December 31st, 2015 · No Comments

Boxed Christmas card sales have been fantastic in the newsagency in the five days since Christmas: $10K+. We are at 50% off and achieving more than 50% GP with these traffic generating products. We have them on the lease line to attract shoppers – who easily purchase other items on sale. We have run this […]

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Tags: Greeting Cards