Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Greeting Cards'

Leveraging licences for Valentine’s Day card sales in the newsagency

February 9th, 2016 · No Comments

I love this Darth Vader Valentine’s Day card as it helps is make a considerably broader appeal for the season. Too many Valentine’s Day cards from all companies are sugary sweet. This one stands out not only for the Darth Vader image but for how it has been produced. It looks terrific in the card fixture but even […]

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Tags: Greeting Cards · Newsagency opportunities

Promoting UK Mother’s Day in the newsagency

February 6th, 2016 · 2 Comments

We are pitching cards for UK Mother’s Day, which is on March 6, with this placement within our card department. With only a small range available it is challenging as to where to place them. 6 likes

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Tags: Greeting Cards

Cheap Valentine’s Day cards at Woolworths

February 4th, 2016 · 2 Comments

The stand of $3 Valentine’s Day cards at Woolworths that I saw yesterday was in the high traffic ground floor entrance location of the Sydney CBD business while the higher priced Valentine’s Day cards were in the second floor card department. While I get that supermarkets are interested in what they say is a ‘value’ […]

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Tags: Newsagency challenges · Greeting Cards · Competition · Newsagency management

Hallmark at Melbourne Gift Fair

February 3rd, 2016 · No Comments

The Hallmark stand at the Melbourne Gift Fair at the weekend was designed to inspire retailers to consider alternative ways of displaying cards outside the usual card department approach. It was a stand unlike anything you would have seen from a mainstream card company in Australia previously. 4 likes

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Tags: Greeting Cards

Why we newsagents need to keep our eye on JB HiFi when it comes to greeting cards

January 29th, 2016 · 10 Comments

Late in 2015 JB HiFi retail outlets started selling greeting cards. They put in a carefully selected range sourced from Hallmark.  Their hip looking purpose built card units have seen are usually placed in a high traffic location, near to the counter. The THREE FOR $10 offer is compelling. The range carefully targeted at the typical […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Greeting Cards · Competition · Newsagency management · Newsagency opportunities

Valentine’s Day in the US

January 21st, 2016 · No Comments

Here is around 80% of the Valentine’s Day card range I saw in a Hallmark Gold Crown store yesterday in New York. Whereas in Australia Valentine’s Day is primarily about acknowledging and honouring love between partners and spouses, in the US it is for all sorts of situations: to pets, from pets, between kids, aunts, […]

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Tags: Greeting Cards

I love this greeting card

January 20th, 2016 · 1 Comment

14 likes

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Tags: Greeting Cards

The on-trend Valentine’s offer newsagents could copy

January 20th, 2016 · No Comments

Here is an on-trend Valentine’s pitch that I saw earlier this week. It is aimed at the 18 to 35 year old from a small card and gift shop situated outside the city, in a high street location. I am sharing the photo so people can compare their offer. Sometimes, thoughtful product selection for a display […]

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Tags: Greeting Cards · Gifts

Kid friendly approach to Valentine’s Day

January 20th, 2016 · No Comments

I love the kid friendly approach to Valentine’s Day by this card store. It is fun and supportive and less about the more commercial aspects – other than that they want you to buy the materials for this from them of course. It is certainly a welcome difference from the usual hearts, chocolates and roses. […]

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Tags: Greeting Cards

Terrific Papyrus greeting cards window display

January 16th, 2016 · No Comments

I love the window I saw from Papyrus at the Atlanta gift fair this week. It speaks to range and fun in a bold card-centric way. Very creative. 5 likes

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Tags: Greeting Cards · visual merchandising

Valentine’s Day cards at Target in the US

January 14th, 2016 · 3 Comments

I am looking at a range of retail situations in the US and am appreciating insights that relate to suppliers who serve us in Australia. Here is a look at Valentine’s Day in a Target store in downtown Chicago. 3 likes

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Tags: Greeting Cards

Great post-Christmas sales in the newsagency

December 31st, 2015 · No Comments

Boxed Christmas card sales have been fantastic in the newsagency in the five days since Christmas: $10K+. We are at 50% off and achieving more than 50% GP with these traffic generating products. We have them on the lease line to attract shoppers – who easily purchase other items on sale. We have run this […]

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Tags: Greeting Cards

Unique card captions vital for Christmas card sales in the newsagency

December 19th, 2015 · No Comments

Shared Many Years is a Christmas card caption newsagents offer that you will struggle to find elsewhere. It is a caption we promote – because of the point of difference it reflects. It is another of the captions we have thoughtfully placed so people looking for a specific caption card can find it rather than buying a […]

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Tags: Greeting Cards

Make sure you have cards placed for easy purchase

December 17th, 2015 · No Comments

Guys are not great at finding cards,particularly young guys who are not that used to being cards. That is why we ensure that cards like For My Girlfriend, are placed for easy discovery in the newsagency Christmas card selection. By placed for easy discovery I mean right in front of their faces. Too often I see […]

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Tags: Greeting Cards

Kikki K competing with newsagents for greeting cards

November 30th, 2015 · No Comments

Kikki K is pitching strong competition with newsagents this Christmas with their three for two offer for Christmas cards. Their approach is the same as Typo but for an older shopper. It is in every Kikki K store I have seen. Be aware of this. The Kikki K offer is differentiating compared to the traditional newsagency […]

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Tags: Greeting Cards

If you have this Hallmark Christmas card…

November 18th, 2015 · No Comments

I expect this Hallmark Christmas card, a money wallet, will sell out quickly. It is a terrific card out at the right time of the year, in time for the release of the new Star Wars movie. This is a card to place with Star Wars licenced product as well as with your Christmas cards. […]

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Tags: Greeting Cards

Leveraging the card purchase in the newsagency

October 7th, 2015 · No Comments

I have written here several times encouraging newsagents to promote selected small plush items in the card department, outlining how this low-cost up-sell pitch is easy to implement. This is something we have been doing for more than two years. We keep doing it because it is successful. I am surprised more newsagents do not […]

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Tags: Greeting Cards · Gifts

I love this greeting card

October 5th, 2015 · No Comments

9 likes

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Tags: Greeting Cards

How can you sell cards to new customers if you leave them in the card department?

October 2nd, 2015 · No Comments

I have seen four or five card shops in New York this week with displays of greeting cards and wrap in their shopfront windows. Yes, they are pitching cards to people on the street. I have written about this several times before – that we ought to promote cards outside the card department, we should […]

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Tags: newsagency marketing · Greeting Cards · marketing · marketing tip

Newsagents ought to consider hiPP for fresh packaging and stationery

September 22nd, 2015 · No Comments

hiPP is a stand out supplier for on-trend stationery and gift packaging. If you want a point of difference I urge you to consider them. The photo shows part of the range on show at the Reed Gift Fair in Sydney. I particularly like the notecard packs and that they have two designs each pack […]

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Tags: Greeting Cards · giftwrap

When do you put out boxed Christmas cards?

September 10th, 2015 · 1 Comment

I like to get boxed Christmas cards out early to make the most of the opportunity right through the season. My experience is that between early September and late January a range of different customers purchase boxed Christmas cards. Having a good range of stock out and in the right location is key to leveraging […]

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Tags: Greeting Cards

What do you do with unsold seasonal greeting cards?

September 8th, 2015 · 1 Comment

We put unsold greeting cards from seasons on sale for a couple of days after the season . The usual discount is 50%. We pick up extra revenue and bank margin dollars considering the rebate from the card company. We also discount gifts in this sale that very specific to the season that will not rest well […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Reminder of the stamp up-sell with the greeting card purchase

September 3rd, 2015 · No Comments

This simple sign I saw in in the card department of a bookshop in London yesterday is something we could use in our newsagencies. It looks professional, part of the fixture and delivers such a simple statement. This pitch is perfect in location and execution. A message like this could also drive card sales as it makes using a […]

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Tags: Greeting Cards

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Greeting Cards · Gifts · Newsagency opportunities

Sunday newsagency marketing advice: send more cards

August 23rd, 2015 · No Comments

How many greeting cards do you personally send each year? If the number is under ten then you are below average. In the UK, the average is just over twenty per person. So how many cards do you send each year? The best reminder you can give to someone to send more cards is to […]

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Tags: newsagency marketing · Greeting Cards · marketing · marketing tip