Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Greeting Cards'

Promoting cards with magazines

September 15th, 2014 · No Comments

We love opportunities to integrate products from one category with another. Who this week gave us an opportunity to promote a card from the Spirit humour range. The card placement pitches this card as well the rest of the range placed nearby. 2 likes

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Tags: Greeting Cards · magazines

Touching story from the shop floor: I can’t sing, I need a card to sing to my wife

September 9th, 2014 · 1 Comment

On Saturday a guy asked for my help in choosing a card. He said – I can’t sing, I seed a card to sing to my wife. They’re in the middle of a tough situation and wanted a singing card because his wife loved music.  He was thrilled that we had a card that played Stand By Me. […]

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Tags: Greeting Cards

Ready for big Father’s Day sales

September 6th, 2014 · No Comments

We’re all set for a huge day today serving last minute Father’s Day shoppers. Our card have been refreshed as have our Father’s Day gifts. While we’re out of plenty of items we have depth within the gift department to have enough products on show to make a broad-based pitch for the season. We’re not forgetting […]

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Tags: Greeting Cards

Strong Peppa Pig Hallmark card stand interest

September 1st, 2014 · No Comments

We’ve had the Hallmark Peppa Pig stand for under a week in our Peppa Pig corner and it’s working a treat. The branding is excellent – the way it owns the whole stand. This is what attracts the target audience and they bring parents and grandparents who buy. It’s a retailers joy to watch. The […]

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Tags: Brand retailing · Gifts · Greeting Cards

Men’s Health ideal for Father’s Day

August 25th, 2014 · No Comments

We have Men’s Health magazine being pitched with Father’s Day cards by placing the Win a $5000 Shopping Spree stand next to our Father’s day card display at the front of the newsagency. the placement is worth more than this as magazine shoppers notice the Father’s Day cards as much as card shoppers notice the […]

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Tags: Gifts · Greeting Cards

Early start to Father’s Day

August 11th, 2014 · No Comments

Father’s Day cards have started selling and we are still a month away from the day. While not massive sales, early sales are enough to warrant our initial placement at the front of the newsagency. The photo shows not even a third of what we will have out by the time we are in full […]

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Tags: Greeting Cards · newsagency marketing

Very cool date-based card range

August 6th, 2014 · No Comments

I love these year-themed birthday cards from Artico that have at the Melbourne Gift Fair this week. They tap into the strong interest in nostalgia. They make for a wonderful gift. Each CD has 20 hits fro the selected year. While spinners can be challenging, this one has a small footprint and is easy to locate […]

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Tags: Greeting Cards

Interesting 4-day sale

July 28th, 2014 · 3 Comments

I am in Auckland looking at retail and noticed a massive 4-day sale at Whitcoulls – just about the closest they have here to an Australian newsagency. There were all sorts of deals. With cards it was buy 1 and get one at half price. What was odd was how they promoted it – with […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing

Using AFL licenced product to get guys buying greeting cards

July 12th, 2014 · No Comments

As part of the school holidays floorspace shuffle we placed the floor display unit with Hallmark AFL licenced cards,wrap and gifts in our guay magazine nook at the end of our main magazine aisle. The change in location delivered a sales kick as people who were browsing magazines discovered the AFL brand. This approach works […]

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Tags: Greeting Cards

Newsagency card pockets overloaded

June 19th, 2014 · 6 Comments

I counted more than thirty card pockets in a newsagency with ten cards or more in each. Some pockets were so full that the product looked stuffed in rather than well-presented. Newsagents need to actively engage with their card suppliers to ensure commercially appropriate supply. Pockets like the one shown in the photo do the business […]

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Tags: Greeting Cards

Fun approach to censoring a greeting card

June 18th, 2014 · 1 Comment

I like the approach by fashion stationery retailer Typo to censoring greeting cards with words that may offend. The sticker not only censors the worrying word, it draws attention to the card on the card rack, thereby driving shopper interest. It also shows those customers who might be offended that the company respects their views. […]

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Tags: Greeting Cards

Making the most of male card customers

June 17th, 2014 · No Comments

Newsagencies are visited by males more for cards than other retail outlets – several studies over the years have shown this. Male card customers tend to appreciate an offer of help to choose a card and or a gift more than female customers. Are your staff trained to make the most of male card customers? […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Day one of five simple moves for increasing sales in your newsagency: leveraging high traffic locations

June 2nd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money from magazine customers. Walk down your main magazine aisle and then walk from there to your counter – what do […]

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Tags: Greeting Cards · Newsagency opportunities · Optimism · retail · Tactical display

Promoting cards for International Father’s Day

May 27th, 2014 · No Comments

We’re card specialists in newsagencies so it’s natural that we have a range of cards available for International Father’s Day. It is small seasons like this that define us – they show us off as the destination retail businesses for all greeting card occasions. 1 likes

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Tags: Greeting Cards

How a hair straightener stand can help you drive add-on purchases with greeting cards

May 26th, 2014 · No Comments

This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department. We first started using a hair straightener stand to promote plush with cards six weeks ago. It’s won incremental business for us.  When we got the new Itty Bitty line we put a […]

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Tags: Greeting Cards · Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · Plush

This card is not pornographic

May 13th, 2014 · 5 Comments

When a customer placed another card from front of this one in the photo on Saturday I thought it was in error so I put the other card into its pocket. The same customer a couple of minutes later randomly picked a card and put it in front of this one. I asked why and they […]

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Tags: Ethics · Fun · Greeting Cards

Using the Hallmark AFL card range to highlight rivalries

May 3rd, 2014 · No Comments

The Hallmark licenced AFL card range is selling very well for us. We are pushing it with placement of a stand at the front of the store and placing cards for rival teams next to each other – like the Carlton and Collingwood cards. What is interesting about these Hallmark AFL cards is that they […]

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Tags: Greeting Cards

Day two of a five-day back to basics newsagency management challenge: cards

April 29th, 2014 · 12 Comments

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: Greeting Cards · Management tip · Newsagency management · newsagency of the future

Extraordinary growth in newsagency card sales

April 17th, 2014 · 9 Comments

Our Everyday Counter Card sales are up 17% year on year comparing jan-Mar 2014 to 2013.  This is off an excellent base. This category of cards accounts for 56.9% of all cards we sell. 17% YOY growth is an extraordinary result. It is valuable with cards delivering the best gross profit percentage out of all […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Wine with sympathy cards

April 12th, 2014 · No Comments

In the card aisle of one drug store – a convenience store on steroids – they have wine in the card aisle. I am guessing the placement near sympathy cards is not intentional. It gave me a laugh. Good for them pitching wine to card shoppers though. If we could sell wine, this is the […]

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Tags: Greeting Cards · Impulse lines · Tactical display

Promoting Easter to attract newsagency shoppers

April 3rd, 2014 · No Comments

Easter is a broad season ranging in focus from religious through to kid-targeted gifts and fun. The team at one of my stores has created a grassed mound as the foundation for promoting chocolate, egg-themed and plush items for purchase as Easter gifts. The Easter card stand is placed next to this to grab this […]

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Tags: Greeting Cards

Much interest in UK Mother’s Day?

April 1st, 2014 · 6 Comments

With Mother’s Day in the UK this past Sunday (Mothering Sunday) I am curious about the value of this minor season for Australian newsagents. We had a range of UK cards out and on show and while there was some interest it was not as strong as I have seen in the past. I would […]

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Tags: Greeting Cards

A successful counter line for your newsagency

March 24th, 2014 · No Comments

A single pocket of Angel Flames candles at the counter can add valuable margin dollars to a purchase. We have done this many times over many years and each time we bring out the Angel Flames we get a terrific result. The pack is small, you could find room in any counter situation. The purchase […]

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Tags: Gifts · Greeting Cards · Tactical display

The late Valentine’s Day shopper

February 17th, 2014 · 3 Comments

I love the late Valentine’s Day shopper for their purchases as much as their story. But you can’t ask the story so you have to hope they tell you. One guy yesterday said he didn’t expect a card as he’d only been going out with the girl for a few weeks. He bought the biggest […]

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Tags: Greeting Cards

Excellent Valentines Day card sales

February 11th, 2014 · 4 Comments

Who says card sales are down because of texting and social media? Our sales of Valentine’s Day cards are up 65% on the same period last year. This is data up to Friday last week and it’s off of good numbers for 2013. With our card sales up 15% for the first five weeks of […]

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Tags: Greeting Cards · Newsagency opportunities