Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Greeting Cards'

Interesting 4-day sale

July 28th, 2014 · 3 Comments

I am in Auckland looking at retail and noticed a massive 4-day sale at Whitcoulls – just about the closest they have here to an Australian newsagency. There were all sorts of deals. With cards it was buy 1 and get one at half price. What was odd was how they promoted it – with […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing

Using AFL licenced product to get guys buying greeting cards

July 12th, 2014 · No Comments

As part of the school holidays floorspace shuffle we placed the floor display unit with Hallmark AFL licenced cards,wrap and gifts in our guay magazine nook at the end of our main magazine aisle. The change in location delivered a sales kick as people who were browsing magazines discovered the AFL brand. This approach works […]

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Tags: Greeting Cards

Newsagency card pockets overloaded

June 19th, 2014 · 6 Comments

I counted more than thirty card pockets in a newsagency with ten cards or more in each. Some pockets were so full that the product looked stuffed in rather than well-presented. Newsagents need to actively engage with their card suppliers to ensure commercially appropriate supply. Pockets like the one shown in the photo do the business […]

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Tags: Greeting Cards

Fun approach to censoring a greeting card

June 18th, 2014 · 1 Comment

I like the approach by fashion stationery retailer Typo to censoring greeting cards with words that may offend. The sticker not only censors the worrying word, it draws attention to the card on the card rack, thereby driving shopper interest. It also shows those customers who might be offended that the company respects their views. […]

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Tags: Greeting Cards

Making the most of male card customers

June 17th, 2014 · No Comments

Newsagencies are visited by males more for cards than other retail outlets – several studies over the years have shown this. Male card customers tend to appreciate an offer of help to choose a card and or a gift more than female customers. Are your staff trained to make the most of male card customers? […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Day one of five simple moves for increasing sales in your newsagency: leveraging high traffic locations

June 2nd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money from magazine customers. Walk down your main magazine aisle and then walk from there to your counter – what do […]

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Tags: Greeting Cards · Newsagency opportunities · Optimism · retail · Tactical display

Promoting cards for International Father’s Day

May 27th, 2014 · No Comments

We’re card specialists in newsagencies so it’s natural that we have a range of cards available for International Father’s Day. It is small seasons like this that define us – they show us off as the destination retail businesses for all greeting card occasions. 1 likes

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Tags: Greeting Cards

How a hair straightener stand can help you drive add-on purchases with greeting cards

May 26th, 2014 · No Comments

This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department. We first started using a hair straightener stand to promote plush with cards six weeks ago. It’s won incremental business for us.  When we got the new Itty Bitty line we put a […]

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Tags: Greeting Cards · Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · Plush

This card is not pornographic

May 13th, 2014 · 5 Comments

When a customer placed another card from front of this one in the photo on Saturday I thought it was in error so I put the other card into its pocket. The same customer a couple of minutes later randomly picked a card and put it in front of this one. I asked why and they […]

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Tags: Ethics · Fun · Greeting Cards

Using the Hallmark AFL card range to highlight rivalries

May 3rd, 2014 · No Comments

The Hallmark licenced AFL card range is selling very well for us. We are pushing it with placement of a stand at the front of the store and placing cards for rival teams next to each other – like the Carlton and Collingwood cards. What is interesting about these Hallmark AFL cards is that they […]

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Tags: Greeting Cards

Day two of a five-day back to basics newsagency management challenge: cards

April 29th, 2014 · 12 Comments

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: Greeting Cards · Management tip · Newsagency management · newsagency of the future

Extraordinary growth in newsagency card sales

April 17th, 2014 · 9 Comments

Our Everyday Counter Card sales are up 17% year on year comparing jan-Mar 2014 to 2013.  This is off an excellent base. This category of cards accounts for 56.9% of all cards we sell. 17% YOY growth is an extraordinary result. It is valuable with cards delivering the best gross profit percentage out of all […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Wine with sympathy cards

April 12th, 2014 · No Comments

In the card aisle of one drug store – a convenience store on steroids – they have wine in the card aisle. I am guessing the placement near sympathy cards is not intentional. It gave me a laugh. Good for them pitching wine to card shoppers though. If we could sell wine, this is the […]

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Tags: Greeting Cards · Impulse lines · Tactical display

Promoting Easter to attract newsagency shoppers

April 3rd, 2014 · No Comments

Easter is a broad season ranging in focus from religious through to kid-targeted gifts and fun. The team at one of my stores has created a grassed mound as the foundation for promoting chocolate, egg-themed and plush items for purchase as Easter gifts. The Easter card stand is placed next to this to grab this […]

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Tags: Greeting Cards

Much interest in UK Mother’s Day?

April 1st, 2014 · 6 Comments

With Mother’s Day in the UK this past Sunday (Mothering Sunday) I am curious about the value of this minor season for Australian newsagents. We had a range of UK cards out and on show and while there was some interest it was not as strong as I have seen in the past. I would […]

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Tags: Greeting Cards

A successful counter line for your newsagency

March 24th, 2014 · No Comments

A single pocket of Angel Flames candles at the counter can add valuable margin dollars to a purchase. We have done this many times over many years and each time we bring out the Angel Flames we get a terrific result. The pack is small, you could find room in any counter situation. The purchase […]

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Tags: Gifts · Greeting Cards · Tactical display

The late Valentine’s Day shopper

February 17th, 2014 · 3 Comments

I love the late Valentine’s Day shopper for their purchases as much as their story. But you can’t ask the story so you have to hope they tell you. One guy yesterday said he didn’t expect a card as he’d only been going out with the girl for a few weeks. He bought the biggest […]

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Tags: Greeting Cards

Excellent Valentines Day card sales

February 11th, 2014 · 4 Comments

Who says card sales are down because of texting and social media? Our sales of Valentine’s Day cards are up 65% on the same period last year. This is data up to Friday last week and it’s off of good numbers for 2013. With our card sales up 15% for the first five weeks of […]

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Tags: Greeting Cards · Newsagency opportunities

Chinese New Year cards and red packets a hit

February 1st, 2014 · No Comments

We sold close to $300 worth of Chinese New year cards and red packets over the last week. Even yesterday we had traditional Aussie customers purchasing the cards for family and friends. The commercial and social importance of this season is growing for those who embrace it. Our sales helped that we had cultural advice […]

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Tags: Greeting Cards

Large Papyrus card range in Woolworths

January 22nd, 2014 · No Comments

Check out the large range of Papyrus cards in a Woolworths store I visited Monday. This store is  near a newsagency with Papyrus cards. I thought that Papyrus was originally pitched as a range with which newsagents could promote a difference to the majors. This display of 200 pockets was not the full range of […]

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Tags: Greeting Cards

Quitting old greeting card stock

January 21st, 2014 · 1 Comment

Check out how one retailer I saw was quitting unsold greeting cards. Cards were in cardboard boxes and shoppers needed to leaf through to find product they wanted. There was no shortage of shoppers prepared to browse the heavily discounted stock. Sometimes a no-frills approach works best. 4 likes

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Tags: Greeting Cards

Chinese New Year cards working at counter

January 18th, 2014 · No Comments

We are finding the placement of Hallmark Chinese New Year cards at the counter is working for us. Chinese New Year cards are more of an impulse purchase than a destination purchase – hence the ideal location for customers to add a card or a red packet to their basket – it’s important we offer […]

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Tags: Greeting Cards

Now this is a St Patrick’s Day range!

January 15th, 2014 · No Comments

Check out the range of St Patrick’s Day cards and other products I saw at a Hallmark store yesterday. Quite extensive – beyond what I got in this photo. While you’d expect a strong representation for the day given the Irish families in New York, I’d like to see more of this type of range […]

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Tags: Fun · Gifts · Greeting Cards

Extraordinary commercialisation of Valentine’s Day

January 14th, 2014 · 14 Comments

I am amazed of the size of Valentine’s Day across a range of retail businesses in the US. It all starts with the the people you would / could purchase Valentine’s Day cards for. Take the photo – it’s a Valentine’s Day card from your cat (yes it’s in the wrong pocket as the header […]

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Tags: Greeting Cards · retail

Getting your Blackhawk gift card mix right can drive sales

January 13th, 2014 · No Comments

I was talking with a newsagent last week about the larger format gift card stands at Australia Post and other retailers. While I think we need to be in the space, each of us needs to do so in a way that is appropriate to our own business.  For example, this small footprint stand from […]

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Tags: Gifts · Greeting Cards