Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Greeting Cards'

Reminder of the stamp up-sell with the greeting card purchase

September 3rd, 2015 · No Comments

This simple sign I saw in in the card department of a bookshop in London yesterday is something we could use in our newsagencies. It looks professional, part of the fixture and delivers such a simple statement. This pitch is perfect in location and execution. A message like this could also drive card sales as it makes using a […]

[Read more →]

Tags: Greeting Cards

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

[Read more →]

Tags: Gifts · Greeting Cards · Newsagency opportunities

Sunday newsagency marketing advice: send more cards

August 23rd, 2015 · No Comments

How many greeting cards do you personally send each year? If the number is under ten then you are below average. In the UK, the average is just over twenty per person. So how many cards do you send each year? The best reminder you can give to someone to send more cards is to […]

[Read more →]

Tags: Greeting Cards · marketing · marketing tip · newsagency marketing

Leveraging Darth Vader for Father’s Day card sales in the newsagency

August 19th, 2015 · No Comments

I love this Darth Vader Father’s Day card from Hallmark so much that it is the feature card I am using on social media and in Father’s Day gift displays to draw attention. With the Star Wars licence huge in the lead up to the new movie,. the timing is perfect. Folks, this is a […]

[Read more →]

Tags: Greeting Cards

Coles shows their approach to cards off location

August 18th, 2015 · No Comments

Check out the placement of Father’s Day cards off location at a Coles supermarket. This placement is deep inside the store, far away from the card department and the checkout. It is one of two placements of Father’s Day cards in this Coles. It reinforced to me the importance of interrupting shoppers to remind them of […]

[Read more →]

Tags: Greeting Cards · Newsagency opportunities · Tactical display

A tip for newsagents on selling more wrapping paper

August 17th, 2015 · No Comments

Weeks ago we started trialling a second location of roll wrap – at the counter. It is working. People are purchasing rolls of wrap on impulse. Convenience is a factor in the success of this as is having a good selection of designs available to attract attention. It costs nothing to try an idea like this […]

[Read more →]

Tags: giftwrap · Greeting Cards

A different approach to promoting large cards

July 27th, 2015 · 1 Comment

Where do your have your large greeting cards? If you are like me they are all in a low traffic corner, probably at one end of the card department. This is done in the belief people will ask for them. What about those who could buy a large card on impulse? Card shops I have seen in […]

[Read more →]

Tags: Greeting Cards

You’ll find the best cards in the UK

July 22nd, 2015 · No Comments

I don’t know if it is the highly competitive marketplace or more due to a concentration of creative designers, card shops in the UK have the best cards of any retail I have seen around the world. Between Scribbler, Paperchase, Clintons, Hallmark stores, WH Smith and many independent card shops in the premium space there […]

[Read more →]

Tags: Greeting Cards

Cards in the window could drive card sales for newsagents

July 21st, 2015 · No Comments

Every card shop I have seen in the UK this trip has cards in the window. Our channel accounts for 35% of all greeting cards sold in Australia yet we rarely promote cards in our windows. We are lazy. We are missing an opportunity here. I wonder what we could do for sales with creative window displays featuring cards. […]

[Read more →]

Tags: Greeting Cards · visual merchandising

Terrific June quarter for the newsagency

July 2nd, 2015 · 10 Comments

I’m thrilled with the June quarter results, especially for greeting cards – unit sales up by 20% and revenue up by 27%. Everyday counter, the core of the department say unit sales growth of 37% and revenue growth of 39%. This is in a store with many competitors in the centre – major retailers with good card departments, […]

[Read more →]

Tags: Greeting Cards · Optimism

Cards in Staples

June 8th, 2015 · No Comments

The photo shows a card department in a Staples store in Wisconsin. 336 pockets. The display is placed on the way to the counter. If Staples expands in retail in Australia I expect cards to be part of their offer – bringing more card competition for us. 2 likes

[Read more →]

Tags: Greeting Cards

Studio Ink cards appealing to a new card shopper

May 16th, 2015 · No Comments

The Studio Ink range of cards from Hallmark is selling very well. Even better – I see it selling to a new card shopper, someone who would often not shop the traditional newsagency card department. Seeing this, we are planning on using Studio Ink as a call out away from the card department to attract new […]

[Read more →]

Tags: Greeting Cards

T2 Mother’s Day prize popular with shoppers

May 10th, 2015 · No Comments

We had a stunning day yesterday, especially in card sales. A success yesterday and in the lead up to Mother’s Day is the T2 tea set and tea prize one of our customers will will. Available as part of a Hallmark promotion, this prize pack has been popular. The real test of a shop-drawn prize is […]

[Read more →]

Tags: Greeting Cards

Have a great Mother’s Day eve

May 9th, 2015 · 4 Comments

Today will be huge for many newsagents as people scramble for Mother’s Day cards and gifts. Have a great trading day and enjoy it. 13 likes

[Read more →]

Tags: Greeting Cards

Terrific Mother’s Day sales at the newsagency

May 4th, 2015 · No Comments

We have had a terrific weekend of Mother’s Day card and gift sales – giving me a lot of confidence about Mother’s Day this year. We have our cards located on the lease line facing into the mall to attract shoppers and to help them not interfere with everyday card shoppers. We have deliberately not […]

[Read more →]

Tags: Gifts · Greeting Cards · Newsagency management

Terrific Dymocks window display

April 29th, 2015 · No Comments

I like the Mother’s Day window display in the Dymocks flagship store on George Street in Sydney. The display incorporates gifts, cards and wrapped boxes. It promotes a diverse range of gifts too from the traditional to the non traditional. What is most appealing, however, is the inclusion of greeting cards in the display. Too […]

[Read more →]

Tags: Gifts · giftwrap · Greeting Cards · marketing · marketing tip · Newsagency management · newsagency marketing

Odd card offer from Woolworths

April 23rd, 2015 · No Comments

In a Woolworths supermarket in Sydney yesterday I saw odd placement of Mother’s Day cards. Next to a high-end Papyrus card on the left they have cheap price-focused cards while on the right is an large expensive ($12.95) card. I saw this in several places on the stand. Newsagents supporting the high-end Papyrus products with thoughtful […]

[Read more →]

Tags: Greeting Cards

Driving impulse purchases of Mother’s Day cards

April 22nd, 2015 · No Comments

While our main Mother’s Day card display in on the lease line facing out into the shopping mall, we have placed a selection of Mother’s Day cards on a stand facing shoppers as they leave our main magazine aisle. I think it is important we place a range of Mother’s Day cards deep in the […]

[Read more →]

Tags: Greeting Cards

Loading the card pockets

April 17th, 2015 · No Comments

In a discount variety store yesterday I was surprised at the number of cards shoved into a pocket. There were 11 of one design and 8 of another design – in the one pocket. Australian newsagents would be angry if this happened. In this shop most pockets were heavily loaded. It could be part of […]

[Read more →]

Tags: Greeting Cards

#3 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 18th, 2015 · No Comments

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #3: stop your card supplier putting out new stock, do it yourself. Learn how to […]

[Read more →]

Tags: Greeting Cards · Management tip · Newsagency management · newsagency of the future

The UK Mother’s Day card opportunity

March 12th, 2015 · 1 Comment

One way we can demonstrate greeting card specialisation is support for minor seasons like UK Mother’s Day which is this Sunday. Card companies help us with products but we need to opt-in to ensure we have the offer. Newsagents who don’t closely manage cards miss the opportunity and risk not being considered the go to card […]

[Read more →]

Tags: Greeting Cards

Obsessing about how products look can drive sales in the newsagency

March 10th, 2015 · 2 Comments

While the cards in this spinner look okay, they are not presented in the best possible way for the products or for the customers. A small investment of time regularly pulling the cards forward at the based of each pocket can remove the shadow and make them look better and this could drive sales. Here are […]

[Read more →]

Tags: Greeting Cards

Brilliant solution for a 99th birthday card request in the newsagency

March 7th, 2015 · 2 Comments

A newsagent I know turned to their a representative from their main card supplier recently to serve the need for a 99th birthday card. The advice was offer then a 90th card and a 9th card. The customer loved it and bought the two cards. I love this lateral and fun approach. I love that […]

[Read more →]

Tags: Greeting Cards

Australia Post CEO talks up sending Christmas cards

March 4th, 2015 · No Comments

Click here to hear the terrific interview between 3AW’s Neil Mitchell and Australia Posts’s CEO Ahmed Fahour in which Fahour talks up sending Christmas cards and talks down sending Christmas greetings by email. He also notes that postage for Christmas cards is frozen at 65 cents. Christmas cards are important to our channel. They generate traffic […]

[Read more →]

Tags: Australia Post · Greeting Cards

Early Easter card sales in the newsagency

February 28th, 2015 · No Comments

We are finding early Easter card customers tend to purchase two or more cards at once. This season, which many retailers ignore, is good – an excellent opportunity for newsagents to pitch their businesses as being the go to card retailers in their area. We have our Easter cards on the lease line and they are […]

[Read more →]

Tags: Greeting Cards