Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Greeting Cards'

Odd card offer from Woolworths

April 23rd, 2015 · No Comments

In a Woolworths supermarket in Sydney yesterday I saw odd placement of Mother’s Day cards. Next to a high-end Papyrus card on the left they have cheap price-focused cards while on the right is an large expensive ($12.95) card. I saw this in several places on the stand. Newsagents supporting the high-end Papyrus products with thoughtful […]

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Tags: Greeting Cards

Driving impulse purchases of Mother’s Day cards

April 22nd, 2015 · No Comments

While our main Mother’s Day card display in on the lease line facing out into the shopping mall, we have placed a selection of Mother’s Day cards on a stand facing shoppers as they leave our main magazine aisle. I think it is important we place a range of Mother’s Day cards deep in the […]

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Tags: Greeting Cards

Loading the card pockets

April 17th, 2015 · No Comments

In a discount variety store yesterday I was surprised at the number of cards shoved into a pocket. There were 11 of one design and 8 of another design – in the one pocket. Australian newsagents would be angry if this happened. In this shop most pockets were heavily loaded. It could be part of […]

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Tags: Greeting Cards

#3 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 18th, 2015 · No Comments

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #3: stop your card supplier putting out new stock, do it yourself. Learn how to […]

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Tags: Greeting Cards · Management tip · Newsagency management · newsagency of the future

The UK Mother’s Day card opportunity

March 12th, 2015 · 1 Comment

One way we can demonstrate greeting card specialisation is support for minor seasons like UK Mother’s Day which is this Sunday. Card companies help us with products but we need to opt-in to ensure we have the offer. Newsagents who don’t closely manage cards miss the opportunity and risk not being considered the go to card […]

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Tags: Greeting Cards

Obsessing about how products look can drive sales in the newsagency

March 10th, 2015 · 2 Comments

While the cards in this spinner look okay, they are not presented in the best possible way for the products or for the customers. A small investment of time regularly pulling the cards forward at the based of each pocket can remove the shadow and make them look better and this could drive sales. Here are […]

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Tags: Greeting Cards

Brilliant solution for a 99th birthday card request in the newsagency

March 7th, 2015 · 2 Comments

A newsagent I know turned to their a representative from their main card supplier recently to serve the need for a 99th birthday card. The advice was offer then a 90th card and a 9th card. The customer loved it and bought the two cards. I love this lateral and fun approach. I love that […]

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Tags: Greeting Cards

Australia Post CEO talks up sending Christmas cards

March 4th, 2015 · No Comments

Click here to hear the terrific interview between 3AW’s Neil Mitchell and Australia Posts’s CEO Ahmed Fahour in which Fahour talks up sending Christmas cards and talks down sending Christmas greetings by email. He also notes that postage for Christmas cards is frozen at 65 cents. Christmas cards are important to our channel. They generate traffic […]

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Tags: Australia Post · Greeting Cards

Early Easter card sales in the newsagency

February 28th, 2015 · No Comments

We are finding early Easter card customers tend to purchase two or more cards at once. This season, which many retailers ignore, is good – an excellent opportunity for newsagents to pitch their businesses as being the go to card retailers in their area. We have our Easter cards on the lease line and they are […]

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Tags: Greeting Cards

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

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Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Where is good news for newsagents? Here is good news for newsagents!

February 4th, 2015 · 2 Comments

Almost every day there is optimism reflected in one or more posts here. While one or two think the benchmark results published today are negative, the results are actually positive because of the good news being experienced by some newsagents. Optimism is in the eye of the beholder. One of several items of good news […]

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Tags: Greeting Cards · Optimism

The scratchie greeting card

January 29th, 2015 · No Comments

I have seen scratchie greeting cards before. This one caught my eye because of the style and quality. It is a higher end card appealing to a more discerning shopper. I am not sure if this range is in Australia. If it was I’d like to have it as it appeals to a shopper not […]

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Tags: Greeting Cards

Brilliant greeting card

January 29th, 2015 · No Comments

This greeting card offering congratulation to the recipient on reaching an achievement is one of the best cards I have ever seen. When you open it you see three flights of stairs with a character (you) at the top of the largest flight. The imagery is perfect for this type of card. The production of […]

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Tags: Greeting Cards

Customers loving the new Forever Friends range from Hallmark

January 24th, 2015 · 1 Comment

The re-launch of Forever Friends by Hallmark has brought new people to this greeting card brand. The cards look fresh thanks to current colours, they stand out in the card department and off-location where we are introducing them to shoppers not specifically looking for a card. We tested the new Forever Friends range with younger staff […]

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Tags: Greeting Cards

A Valentine’s Day card from your cat?

January 10th, 2015 · 2 Comments

I’ve been looking at new card giving captions, at Valentine’s Day card captions from a range of companies. In the US they go all out for this season including cards from pets. I’m not sure how it works – maybe someone who knows a pet lover buys the card. The pet could not buy the […]

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Tags: Greeting Cards

Customers love the hassle free approach to forgotten envelopes

December 24th, 2014 · No Comments

We found ourselves providing many envelopes for cards brought to the counter without envelopes through the Christmas shopping season. We have a stash of different sizes there for just this situation – like we do for all major seasons. Today especially, when shopper stress levels were high, the reaction of our easy handling of forgotten envelopes […]

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Tags: Greeting Cards

Boxed Christmas card sales strong in the newsagency

December 16th, 2014 · No Comments

We are seeing strong boxed Christmas card sales ten days out from Christmas. Boxed cards are currently tracking at 37.40% of total card sales over the last four weeks and that’s up 21% on 2013. FYI we are not discounting them and will not until after Christmas. Boxed cards are on the lease line, facing into the […]

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Tags: Greeting Cards

Take a look at how one Coles supermarket presents greeting cards three days in a row

December 5th, 2014 · 2 Comments

I visited my local Coles supermarket on Tuesday, Wednesday and Thursday this week to see how they presented cards, to see if the display was cared for through the week. Here is how I found the cards by my local Coles supermarket on Tuesday this week at around 5:30pm. The display was messy and uninviting. […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Amazing Frozen sales drive newsagency traffic and revenue

November 29th, 2014 · No Comments

We have Frozen products from five suppliers. While everything is selling well and we’ll sell out, the Hallmark sound cards with the Let It Go song from the movie is the hero product. We have ordered more stock and are certain to order more again next week. Frozen is the licence of 2014 and having […]

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Tags: Greeting Cards · Newsagency management

Christmas cards selling well and early

November 29th, 2014 · 1 Comment

We are seeing good early Christmas card sales from our placement of cardboard units on the lease line at the front of the shop. We are using the interactive and premium cards to attract shoppers as they are seen as a point of difference to the usual. The stands are not moved in an out […]

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Tags: Greeting Cards

Are Christmas card sales slow at Typo or was 5 for $10 always part of the plan?

November 25th, 2014 · 2 Comments

I was browsing the Christmas card spinner at Typo in Brisbane late yesterday when a staff member said hey, right now our Christmas cards are five for $10, it’s a great deal. Her delivery was exceptional, if felt like a personal recommendation. It was perfect. Christmas cards five for $10. These are hip cards too. […]

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Tags: Competition · Greeting Cards · Newsagency challenges

Disney products popular as Christmas gifts

November 22nd, 2014 · No Comments

We’re having terrific success with Disney products from a range of categories including these books. This stand in the photo is one of several pitching Disney products including Frozen licenced products. Frozen is an excellent way we can connect magazine, gift, toy and card sales and thereby maximise the basket opportunity. While some everyday suppliers to newsagents […]

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Tags: Gifts · Greeting Cards

Learning from looking at newsagencies and retail in the UK

October 29th, 2014 · No Comments

Here’s a video shot this week where I explore some of the insights I picked up on my trip to the UK earlier this month – looking at retail and at the newsagency conference I attended. The trip was instructive beyond what I cover in the brief video and some of the insights will play […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

Tapping into Rolling Stones interest

October 27th, 2014 · No Comments

We have this miniature licenced Rolling Stones merchandise as a feature among our male gifts. It’s part of a broader rand of licenced products from several suppliers that we have sourced for music fans and for collectors of specific licenced merchandise. We sell cards for guys so why not gifts?! Too often I hear newsagents […]

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Tags: Gifts · Greeting Cards

Our card vandal is back

October 20th, 2014 · 7 Comments

We found these cards torn in our Spirit Humour stand on Saturday. Our prude shopper who judges what we sell by damaging our stock is back. What an arrogant yet weak act. Arrogant in that they clearly want a world reflecting only what they approve. Weak in that they don’t have the guts to speak […]

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Tags: confectionary · Ethics · Greeting Cards · Newsagency challenges · Newsagency management · Social responsibility · theft · Ugh!