Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Impulse lines'

The Christmas space shortage helps drives sales

November 21st, 2014 · No Comments

Like every retail newsagency business this time f year we have no spare space. Indeed, our gift area is so full that we have to put this beautiful range of boxed mugs at one counter. The thrill is that they have been selling. Better than expected. Yes, people are purchasing these premium mugs on impulse […]

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Tags: Gifts · Impulse lines · Tactical display

Excellent example of attracting shoppers with a ‘deal’

June 24th, 2014 · No Comments

I passed a WH Smith store in Melbourne last week and they were using this 2 for $8 promotion to attract shoppers in-store. While the deal was not good value in my view, the actual promotion was done in such a way so as to make it feel like a good deal. The stand itself […]

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Tags: Impulse lines · Newsagency management · newsagency marketing · Tactical display

Wine with sympathy cards

April 12th, 2014 · No Comments

In the card aisle of one drug store – a convenience store on steroids – they have wine in the card aisle. I am guessing the placement near sympathy cards is not intentional. It gave me a laugh. Good for them pitching wine to card shoppers though. If we could sell wine, this is the […]

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Tags: Greeting Cards · Impulse lines · Tactical display

The challenge of convenience retail for newsagents considering the switch

April 7th, 2014 · 3 Comments

Newsagents contemplating transitioning their business to a convenience model need to thoroughly research the range of convenience retail offerings in Australia, and not just those nearby, before changing their business focus. Convenience is about more than convenient hours or location. 7-Eleven, Coles and Woolworths have made it about value with every location every day offering […]

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Tags: Convenience retail · Impulse lines · marketing · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Newsagent representation · Optimism

Playing with a product drives purchases

March 22nd, 2014 · 1 Comment

This self-cntained display unit for smart sand is terrific for encouraging shopper engagement with a product you need to touch and feel. The moment parents or kids play with the sand they purchase it. The stand is ideal for driving this shopper engagement.  It’s fantastic: small footprint, holds a good amount of stock, shows off […]

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Tags: Impulse lines

Parents like the healthy option at the newsagency counter

February 9th, 2014 · No Comments

One mum commented last week that she liked our healthy options at the counter – more products like the fun high bounce balls and other fun things for kids and less of sugar charged candy. In addition to these being healthy options for kids and parents they are healthier for us too – generating good […]

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Tags: Impulse lines

A good Australia Day impulse line for newsagents

January 28th, 2014 · No Comments

This Grow Koala – just add water – is an ideal impulse line for around the time of Australia Day. It’s an easy purchase due to cost and the fun factor. Good margin too. We have plenty of opportunities to grab extra $$$ from core product purchases with smart buying for the counter. 1 likes

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Tags: Gifts · Impulse lines

Fly swats the perfect Australia Day impulse purchase

January 26th, 2014 · No Comments

We’re maintaining our attention on impulse purchase lines beyond Christmas and the school holidays. Our buying focus is on items that connect either with a season or some other opportunity that is relevant to us and our customers. These Extendable Fly Swats are part of a range of items we sourced for selling around Australia […]

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Tags: Gifts · Impulse lines

School holiday configuration helps maximise purchases in the newsagency

January 2nd, 2014 · No Comments

While we’re still running the Boxing Day sale and will do so for another week, we have consolidated the sale items to one part of the shop reset the other parts of the shop to make the most of the change in shopper traffic that the school holidays bring. We pay attention to the counter […]

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Tags: Impulse lines · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Zombies are hot!

December 30th, 2013 · No Comments

Thanks to a slew of TV shows and movies, zombies are hot right now. We have achieved excellent sales of zombie-themed gift lines, toys and calendars. We’re trying to tap into that interest, somewhat obscurely, with placement of the latest issue of Australian Sky & Telescope to attract impulse purchases as a result of the […]

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Tags: Impulse lines · magazines

We’re selling plenty of fans this summer

December 28th, 2013 · No Comments

These fans are a perfect product to have at the counter. In the lead up to Christmas and since we have had customers purchasing two and three at a time. What really makes the fans a business hit is that they are bought on impulse. They drive margin dollars per sale and push the business […]

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Tags: Gifts · Impulse lines · Newsagency management

This perfect impulse line brings out disgusting behaviour at the counter

December 24th, 2013 · No Comments

These small plastic rings that light up sell easily at the counter. Kids eyes light up when they see them. They are a perfect counter line. Two days ago a male customer in his late seventies was belittling his female companion, aged in her late thirties. I heard him snap get over here – that’s when […]

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Tags: Gifts · Impulse lines · retail · Ugh!

Christmas-themed tissues sell out

December 21st, 2013 · No Comments

It took just a couple of weeks for us to sell out of our range of Christmas-themed tissues. They have proved to be another excellent impulse line in a year of excellent impulse lines. Good margin, extending margin dollars per sale,  selling through prior to having to pay – a terrific win. 4 likes

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Tags: Impulse lines

The world can’t get enough back scratchers apparently

September 25th, 2013 · 2 Comments

Proving once again I am not my customer, these back scratchers are selling very well. We’ve had this box out for less than two weeks. While managing impulse lines is hard detailed work, the reward is excellent with good products selling out well in advance of when the bill falls due. This, a 50%+ gross profit and […]

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Tags: Gifts · Impulse lines

Impulse lines drive a deeper newsagency shopping basket

September 20th, 2013 · No Comments

Our focus on impulse items is delivering a deeper and more valuable shopping basket. One customer earlier this week brought a $5.99 greeting card to the counter and added items on impulse valued at more than $36.00. Yes on impulse. Our customers are older yet these funky items sell well – because they’re buying for […]

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Tags: Gifts · Impulse lines

Low-cost car charger a counter a newsagency hit

September 8th, 2013 · No Comments

This in-car USB charger is another hit product we’re enjoying at the counter as we evolve further from candy ftp a broad roster of impulse purchase items priced between $3.50 and $9.99. While not for everyone for us in a major shopping centre these products at the counter are a commercially valuable point of difference. […]

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Tags: Gifts · Impulse lines

Impulse items driving basket depth and traffic

September 6th, 2013 · No Comments

This display unit of stress balls was full when placed out on Friday in one of my newsagencies. All it took was five days to sell most of the stock. Every purchase was on impulse, adding value to a visit to our business by a shopper. We’re having tremendous success in our shopping-centre based newsagencies […]

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Tags: Impulse lines · Newsagency opportunities