Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Magazine oversupply'

Another magazine sent unnecessarily

June 30th, 2015 · No Comments

Here is another example from another newsagent documenting the consistent oversupply of Inside magazine by Network Services. There is no sense to this other than Network keeping their trucks full. Right here is why newsagents early return. 3 likes

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Tags: magazine distribution · Magazine oversupply · magazines

How many new magazine titles from Bauer this month?

June 30th, 2015 · No Comments

One newsagent told me yesterday they had received 27 new titles from Bauer Media’s Network Services this month and two reintroduced titles. 27 new titles is nuts. Performance data from the business does not support this expansion. The result is cash, time, space and paper wasted as well as competitive disadvantage for the newsagent and, […]

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Tags: magazine distribution · Magazine oversupply

Bauer increases Homes+ supply for no reason

June 29th, 2015 · No Comments

Here is evidence of more overloading by Bauer. Not one issue of Homes+ has come close to selling out since October 2014 yet they increase supply by 20%. This from the company that says it supports newsagents and wants to help us make more money from magazines. Their actions do not match their words. 6 likes

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Tags: Magazine oversupply

Bauer increases Women’s Weekly supply by 44% for no reason

June 26th, 2015 · 10 Comments

Bauer Media increase supply of the Australian Women’s Weekly for a newsagent by 44% yesterday for no reason in sales history as data in the screenshot indicate. Even with the terrific Julia Morris cover story the increase is not justified. This unwarranted oversupply is a waste of paper, labour, fuel and space. But Bauer would have […]

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Tags: Magazine oversupply · magazines

ACCC grants MPA authorisation

June 25th, 2015 · 3 Comments

The ACCC has witten to interested parties advising the decision to approve the MPA application for authorisation to conduct a pilot program. Click here for the Determination by the ACCC. The ACCC decision is despite: The majority of post-draft determination submissions were received from newsagents opposing authorisation of the pilot. The role of the ANF is documented […]

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Tags: magazine distribution · Magazine oversupply · magazines

Damning magazine sell through rate data

June 25th, 2015 · No Comments

Here is magazine sell through rate data at the MPA category level for Network Services titles supplied to a newsagency. Click on the image for a larger version. Ignore the last column as the month was not complete when the report run. The eleven months prior offer damning evidence for some title categories. A consistent sell through […]

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Tags: magazine distribution · Magazine oversupply

Further submission to ACCC on proposed magazine supply rule changes

June 25th, 2015 · 1 Comment

Here is the full text of a letter I sent on newsXpress letterhead yesterday to the ACCC in relation to the MPA Pilot program that tests proposed new magazine supply rules. I am sharing it here to keen all newsagents informed. In Annexure C of the submission by the Association of Magazine Publishers Australia Inc. […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

The ANF can’t hide forever

June 24th, 2015 · 13 Comments

Ever since I and other newsagents started speaking about the poor representation of newsagents by the ANF on the proposed magazine supply rule change trial being organised by the MPA, representatives of the ANF have attacked some speaking out but refuses to engage in real dialogue. There was Ann Nugent, QLD ANF staffer, reportedly speaking […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagent representation

Bauer Media doubles supply of Wheels magazine without justification

June 23rd, 2015 · No Comments

The newsagent who sent me this evidence of oversupply of Wheels magazine must be wondering if this is payback for some offence as there is no logic behind Bauer Media’s decision to double supply of Wheels magazine. There is no evidence in the data either. Look at April, Bauer bumped supply from 4 to 8 […]

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Tags: magazine distribution · Magazine oversupply

Unexplainable supply of People magazine by Network Services

June 23rd, 2015 · No Comments

Check out the supply of Bauer Media’s People magazine to a newsagent from this screenshot from their newsagency software. Supply adjustments with no apparent regard for the performance data for the title. The decisions by the allocations ‘experts’ at Bauer don’t make sense. 5 likes

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Tags: magazine distribution · Magazine oversupply

Network Services can’t even get the supply of Bauer Media titles right

June 22nd, 2015 · 7 Comments

You’d think a magazine distributor owned by a publisher could get the scale out of that publisher’s titles right. Sadly, Bauer media’s own network Services has failed on that score. They have increased our supply of the Take 5 Crime & Puzzle Special from 12 copies to 16 to 18 despite the evidence showing that […]

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Tags: Ethics · magazine distribution · Magazine oversupply

Overloaded with Muscle & Fitness magazine by Network Services

June 22nd, 2015 · 1 Comment

Magazine distributor Network Services increased our support of Muscle & Fitness magazine from 2 cipies to 4 to 8 and now to 9 despite the evidence indicating that three copies is probably optimal for us. Network will say it’s a mistake – surely they could not have done this deliberately. The publisher, if I spoke […]

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Tags: Ethics · magazine distribution · Magazine oversupply

Bagged Take 5 offer frustrating

June 20th, 2015 · No Comments

We early returned this bagged Take 5 offer because it requires an additional pocket and because it’s a lame offer when compared to the broader offer in Woolworths. Sending them unannounced as Bauer does makes space planning difficult – hence the decision to early return. My view is if we are to pitch magazines at […]

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Tags: Competition · magazine distribution · Magazine oversupply · magazines

Helping newsagents understand magazine overheads

June 18th, 2015 · 10 Comments

I have created a magazine overhead cost calculator for newsagents to use to easily calculate your cost per magazine pocket. Enter four data points in the the unshaded cells and the calculator will reveal the monthly and weekly cost per magazine pocket in your newsagency. I have settled on four three data points as a result of decades of work […]

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Tags: magazine distribution · Magazine oversupply · magazines

Responding to the MPA on ACCC application on magazine supply

June 15th, 2015 · 35 Comments

The MPA wrote to the ACCC on May 28 to say the ACCC should ignore the submissions from newsXpress and to note it does not wish to disclose raw data from the trial. Click here to see the letter. newsXpress has responded today. Click here to see the response. In my letter to the ACCC is this […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

Overloaded with Oxygen magazine

June 15th, 2015 · 2 Comments

Newsagents should check their supply of Oxygen magazine. Our supply as increased 57% for no justification in our dales data. Our historic average sell-thorough is under 50% yet a system, process or person has decided we need more stock. I early returned the overload. 4 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Another example of why the MPA trial is flawed

June 13th, 2015 · No Comments

The MPA trial of new magazine supply rules would not give the ability to block junk like this from Network Services. I satisfy consumer demand for products like these with items off of which I make 50%+. I choose the products to tell a story and reflect a difference. Network should distribute these products without my express […]

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Tags: Ethics · magazine distribution · Magazine oversupply

Correspondence with the ANF on the proposed magazine supply rule changes

June 11th, 2015 · 33 Comments

I emailed the CEO of the ANF on May 31 after being shown correspondence between him and a newsagent in which he referred to me. Click here to see the text of my email. The ANF chairman responded to me last week. Click here to see this letter Here is my response sent yesterday to […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagent representation

Here’s an example of why newsagents need the early returns right

June 10th, 2015 · No Comments

This issue of Men’s Style magazine has been on the shelves a little over three weeks and we have not sold a single copy. This issue is loss making for us. Today, we early returned all stock to mitigate our situation. Without the right to early return I would not have been able to reduce the extent […]

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Tags: magazine distribution · Magazine oversupply · magazines

A waste of paper: one week’s magazine returns

June 9th, 2015 · 2 Comments

This photo shows one week of magazine returns from one newsagency. None of the magazines has been topped – so the boxes contain full magazines which have failed to sell in time and others being returned early because considerably more stock was supplied than had ever been sold in this newsagency. What a waste of paper, […]

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Tags: magazine distribution · Magazine oversupply · magazines

US magazine newsstand sales drop 14.2%

June 9th, 2015 · No Comments

Over the counter magazine sales in the US and Canada were down 14.2% for the first quarter of 2015 compared to the same quarter a year earlier. While better than the 15.6 decline for the fourth quarter of 2014, the Q1 2015 decline is concerning. I have taken results from a news release from Magnet an organisation […]

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Tags: magazine distribution · Magazine oversupply · magazines

How many magazine titles are needed to satisfy demand?

June 6th, 2015 · 2 Comments

This photo shows the typical range of magazine titles you will see in a drug store in the US, the type of retail business which most closely resembles a newsagency. The unit holds 156 regular sides titles. In Australia, where subscriptions account for a lower proportion of overall circulation than in the US, I think […]

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Tags: magazine distribution · Magazine oversupply · magazines

Clarity on the MPA trial next steps

May 28th, 2015 · 4 Comments

Magazine Publishers Australia (MPA) has announced the pilot program to trial proposed new magazine supply rules will commence next month. While the ACCC has made no announcement since the conference a month ago, the MPA was granted interim authorisation by the ACCC and ti is this which enables them to proceed. I am disappointed that despite […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines

Why the ANF is wrong about magazine performance data in newsagencies

May 26th, 2015 · 4 Comments

The CEO of the ANF says the ANF supports the MPA pilot of new magazine supply rules for newsagents to gather data on magazines in newsagencies. The CEO ignores the considerable data set already available in newsagencies. Here’s a new 11 minute video from me outlining some of the data available. This video illustrates that as […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Social responsibility

Another reason to not trust the magazine distributor

May 26th, 2015 · No Comments

Our sales history for Rocco La Bella titles is not good yet despite this Network sends us six copies of the new title. We gave his title a go initially but lost money. It disadvantages us that we cannot say no to a title and that it is sent despite poor sales history. Shame on you […]

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Tags: magazine distribution · Magazine oversupply · magazines