Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Magazine oversupply'

Magazine circulation numbers demand change

February 15th, 2016 · 7 Comments

The extraordinary fall in magazine circulation reported for the period to December 31, 2015 fits with what I reported earlier in the newsagency sales benchmark study – among the worst declines we have seen for many titles. This cannot continue. As I have written previously, the best opportunity for specialty magazine publishers, those publishing special […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

Double load of magazines gets newsagents thinking more about magazine distribution

December 29th, 2015 · 8 Comments

The double load of magazines newsagents received yesterday raised discussion, again, about unfairness in the magazine destitution model. Rather than two days of delivery this week, the magazine distributors cut back to one day, a public holiday, and in doing so presented newsagents with more resourcing challenges for managing the load on a day with […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines

More junk from Fairfax and Consolidates Products Holdings

December 21st, 2015 · No Comments

We received this junk product from Consolidated Products Holdings via Fairfax with magazines today. As it is not circulation products, we have treated it as junk mail and binned it. I can source these iPhone products elsewhere at a better price. Sending this out the week before Christmas is nuts, doomed to fail. Sending it […]

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Tags: magazine distribution · Magazine oversupply · Newsagency challenges

Why do newsagents early return magazines and why is cutting space the only option to manage magazine costs?

December 8th, 2015 · 8 Comments

Australian magazine publishers need to understand that they are all judged by the actions of each other. All it takes is for one publisher to oversupply and there are consequences for others. I lay the blame with the publisher as they set the print run. This is where what we receive begins. The print run […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines

An example of how Network Services denies newsagents the ability to manage magazine supply

December 1st, 2015 · 13 Comments

Publishers wondering why newsagents early return need to look at this example. The data on the Network Services website shows the sales volume. The newsagent is requesting supply closer to actual sales, to limit their financial exposure. The Network website rules forbid the newsagent from doing this. This is exactly the type of evidence that […]

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Tags: Ethics · magazine distribution · Magazine oversupply · Social responsibility

Breaking our own early returning of magazines rule

November 20th, 2015 · 4 Comments

I early returned The Australian Women’s Weekly Relax With Colour yesterday as there is no spare room and we are full with adult colouring titles from which we make 50% and more. I am not about to take space from them for a title from which we make half the reasonable gross profit. Had Bauer […]

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Tags: Magazine oversupply · magazines

A Christmas gift from Bauer Media to newsagents: oversupply

November 18th, 2015 · 6 Comments

I heard from a newsagent this morning that they have received 285 copies of the Christmas issue of the Australian Women’s Weekly to go on sale tomorrow. Last year they sold 145. Based on trend data from 2015, a supply of 185 would have been reasonable. If there is something truly amazing and unexpected about […]

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Tags: Ethics · magazine distribution · Magazine oversupply

If NewsLifeMedia wants to help newsagents…

November 18th, 2015 · No Comments

NewsLifeMedia is part of the MPA and as such they are participating in an initiative next year to promote newsagencies because they want to help our channel grow. Well, here is one way they can help us grow: Do not send stock we do not need. Take their new adult colouring titles. They entered the […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges

I urge magazine publishers to make newsagencies magazine specialists once more – ditch supermarkets

October 30th, 2015 · 15 Comments

I response to the article in mUmBRELLA last week reporting comments about newsagents by two publishers, I offered to write in support of newsagents and with a suggestion on how to grow magazine sales and support small business newsagents. mUmBRELLA published my contribution yesterday. In this article I call on magazine publishers to supply newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagent representation

Magazine distributors need to allow for volatility

October 12th, 2015 · No Comments

In February we received eight copies of Nourish magazine. This month we received eighteen copies. Our sales are volatile. While there have been sell outs, we have also experienced massive returns. Magazine distributors need algorithms that allow for volatility. Click on the image for a higher res version. 4 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Why I want higher margin better selling diaries

September 29th, 2015 · No Comments

The space allocated to these diaries costs close to $40 a week in rent. That is what I need in gross profit each week to cover the space cost. Publishers say the sale or return model mitigates risk along with the generosity of delayed billing. Neither of these things pay the rent and rent is the […]

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Tags: magazine distribution · Magazine oversupply · magazines

Advice for newsagents on how to manage magazine space allocation for profit

September 25th, 2015 · 2 Comments

With magazine cover prices not keeping up and no movement in newsagent margin percentage, the only option is to cut the cost of carrying magazines. While most newsagents have cut labour costs by using newsagency software to manage sales and returns, many are yet to manage the retail space. I created a spreadsheet space cost calculator. This is […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future

Do you check for magazine returns discrepancies in your newsagency?

September 24th, 2015 · 22 Comments

When you scan magazine returns, your newsagency software should provide to you a report listing discrepancies between the magazines you scanned for return and what your newsagency software thinks are to be returned based on arrival and scanned sales data. Do you check your discrepancy report? Checking the discrepancy report is a basic newsagency management […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

Disappointed at Lovatts low-margin adult colouring title

September 12th, 2015 · No Comments

Lovatts has entered the adult colouring space with Inklings. They are late. Adult colouring took off ten months ago. While I didn’t receive the title other newsagents have and they needed to find space in full magazine departments. They also had to deal with yet another low margin title in a category from which we can […]

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Tags: magazine distribution · Magazine oversupply · magazines

Symply Too Good supply model frustrating newsagents

August 19th, 2015 · 16 Comments

For years, newsagents supported Annette Sym’s Symply Too Good cookbooks, carrying them on the shelves for long periods of time, often barely covering real estate and labour costs – if they were lucky. This week newsagents received new supply of Symply Too Good cookbook. Many are frustrated with the long on sale, the long period of delayed […]

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Tags: Magazine oversupply · magazines

Overloaded with Your Investment Property

August 17th, 2015 · No Comments

There is no justification for the increase in supply to us of Your Investment Property magazine when you look at the net sales we have achieved in recent months. This over supply is a waste of paper, time and money and we newsagents are the ones carrying the cost. 2 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Too much Shop Till You Drop

August 11th, 2015 · 2 Comments

There is no sense to the 300% increase in supply of Shop Till You Drop magazine. I look back at the sales history back to July last year and this latest allocation beggars belief. I can’t see why Bauer has done this. What a waste. 7 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Frustration with IPS

July 31st, 2015 · 6 Comments

I like Forge magazine but I do not like that I get four copies when I only need 2 and that I have to keep it on the shelves longer than viable given the cost of the space it occupies. It is tough and often unprofitable work being a magazine specialist. 6 likes

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Tags: magazine distribution · Magazine oversupply

Updated advice on doing a magazine relay in your newsagency

July 23rd, 2015 · 6 Comments

In the three years since I published my article How to do a magazine relay in your newsagency plenty has changed. In this post I provide up to date advice. I hope you find it useful. Before you start the relay, consider the amount of space you want to allocate to magazines. Do not allocate […]

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Tags: magazine distribution · Magazine oversupply · magazines · Management tip · Newsagency management · Newsagency opportunities

Overloaded with Hooray magazine by Network Services

July 17th, 2015 · No Comments

The magazine allocations gurus at Network Services have outdone themselves sending us more than double our supply of Hooray magazine without evidence of us selling out. What a waste of time, paper and money. It makes a mockery of their claims to the ACCC that they want to help newsagents make money from magazines. Their […]

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Tags: magazine distribution · Magazine oversupply · magazines

Monocle editor responds to reporting on his comments about newsagents

July 15th, 2015 · 7 Comments

Please see below comment from Tyler Brûlé, editor in chief of Monocle in response to comments attributed to him by B&T and commented on by me here. As Australia is one of our most important markets (third biggest in the world) it’s clear that that most in the trade do a very good job and […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

Why all the posts today about Network Services?

July 6th, 2015 · 17 Comments

The posts I have published today reflect data from one newsagency. The newsagent sent me the screen shots as evidence of the appalling oversupply they are suffering and have been suffering from Bauer’s Network Services. While the company reps say one thing to the ACCC and have the ANF under their spell, the company does […]

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Tags: Ethics · Leadership · magazine distribution · Magazine oversupply

Network Services overloads newsagents with Motor magazine

July 6th, 2015 · No Comments

Look at this evidence of Network Services increasing supply of Motor magazine to a newsagent without any justification in the sales data. Network is owned by Bauer. Bauer representatives told the ACCC recently that they want to support newsagents and help newsagents grow their businesses.  The actions from Bauer indicate something different. No wonder newsagents early return. […]

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Tags: magazine distribution · Magazine oversupply

Network Services overloads newsagents with Harpers Bazzar magazine

July 6th, 2015 · No Comments

Look at this evidence of Network Services increasing supply of Harpers Bazzar magazine to a newsagent without any justification in the sales data. Network is owned by Bauer. Bauer representatives told the ACCC recently that they want to support newsagents and help newsagents grow their businesses.  The actions from Bauer indicate something different. No wonder newsagents […]

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Tags: magazine distribution · Magazine oversupply

Network Services overloads newsagents with Belle magazine

July 6th, 2015 · No Comments

Look at this evidence of Network Services increasing supply some issues back of Belle to a newsagent without any justification in the sales data. Network is owned by Bauer. Bauer representatives told the ACCC recently that they want to support newsagents and help them grow their businesses.  The actions from Bauer indicate something different. No wonder newsagents […]

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Tags: magazine distribution · Magazine oversupply