Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Magazine subscriptions'

Express Publications in magazine subscriptions push

January 18th, 2014 · 14 Comments

Express Publications sent out an email yesterday promoting heavily discount magazine subscription offers that end on Monday for many of their titles. In this promotion, Live To Ride, for example, is being offered at $79 for 20 issues instead of the usual price of $170 for this many. While I understand that subscriptions play an important […]

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Tags: Magazine subscriptions

Newspapers and magazines heavily discounted in US Black Friday promotion

November 30th, 2013 · No Comments

Poynter has a report about the extraordinary discounts offered by newspaper and magazine publishers as part of the traditional Black Friday (post Thanksgiving) sales. Check out dealseekingmom for a list of magazine subscription deals like a year of Country Living for US$5.99 or a year of Elle for US$4.99. Magazine subscriptions are much bigger business […]

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Tags: Magazine subscriptions · magazines · Media disruption

Disappointed Collective magazine advertises subscriptions in our shopping centre

June 3rd, 2013 · 34 Comments

I’ve supported the launch of Australian mag renegade Collective in my newsagency as shown here, here and most recently here and so I was disappointed to see subscriptions being promoted at 45% off on the ad screens in the public areas in my shopping mall. There was no call to action to get the title at retail, […]

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Tags: magazine distribution · Magazine subscriptions · magazines · Ugh!

Selling magazine subscriptions

December 20th, 2012 · 1 Comment

Check out this retailer of magazines in Manila and their subscription offer in-store.  It’s a Christmas promotion.  The discount message for subs and even for over the counter purchases in-store – see inside the shop – makes me uncomfortable. 3 likes

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Tags: Magazine subscriptions · magazines

Food Network Magazine subscription cost offends newsagents

October 4th, 2012 · No Comments

We sell the Food Network Magazine in our newsagencies of $12.50 an issue. This is the price set by the importer and or distributor. Australians can subscribe direct from the publisher for three years for $100 – or $2.77 an issue. Here’s my question: if publishers can land copies in Australian letterboxes at $2.77 and […]

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Tags: Magazine subscriptions · Ugh!

ACP uses Ticketek relationship to promote subscriptions

June 16th, 2012 · 7 Comments

ACP Magazines is using corporate stable mate Ticketek to promote subscriptions of TopGear magazine.  The 53% discount for is sure to entice some to switch from over the counter to subscriptions. 0 likes

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Tags: Magazine subscriptions

Magazine publisher to sell subscriptions in beauty outlets

September 14th, 2011 · No Comments

US magazine publisher Condé Nast is to sell magazine subscriptions in a beauty products chain according a report published by the the US edition of Ad Week: With circulation growth getting harder to come by, Condé Nast is going to the beauty aisle in search of new customers. The fashion/beauty magazine publisher has struck a […]

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Tags: magazine distribution · Magazine subscriptions

Caravan & Motorhome magazine chases subscriptions

September 2nd, 2011 · No Comments

On the back of an excellent audit result, showing 24.62% increase in sales – ranking it third in sales growth behind Gameinformer and Men’s Fitness, the publisher of Caravan & Motorhome is out chasing subscription business with this post on a forum. Dear Forum Members, We’ve got some fantastic news and a great offer for […]

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Tags: Magazine subscriptions · magazines

Supporting Daffodil Day

August 27th, 2011 · No Comments

We supported Daffodil Day yesterday.    The flowers, magazine, fund raising items and small poster (provided by Pacific Magazines) combined to give context to the day.  I am thrilled that my team got behind this. This  was not about revenue as much as it was about raising awareness for the Cancer Council. 0 likes

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Tags: Magazine subscriptions

Launching Feast magazine

July 29th, 2011 · No Comments

I was fortunate to be at the launch of the new feast magazine in Sydney last night. This high end SBS branded title from Pacific Magazines is a deliciously sexy looking food title. Feast is set to shake up the top end of food titles. With so many having gone on a journey with food […]

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Tags: Magazine subscriptions · Newsagency opportunities

Promoting Dolly and Miley

July 26th, 2011 · 3 Comments

We have been promoting the Dolly magazine and the Miley Cyrus one-store with this front of store display facing into the shopping mall.  Sales are okay but not what we need from such a valuable location.  I think that part of the challenge for magazines aimed at teen girls is the amount of shopping they […]

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Tags: Magazine subscriptions · visual merchandising

Promoting Take 5 part 1

July 14th, 2011 · No Comments

Check out the display the team did in one of my newsagencies for the latest issue of Take 5 magazine and the accompanying $30 million lottery promotion. The display is in an excellent location, easily seen by most of the shoppers who enter the store, especially those shopping for a greeting card.  It certainly stands […]

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Tags: Magazine subscriptions · visual merchandising

Great Mother’s Day promotion from ACP

May 4th, 2011 · No Comments

ACP is running a terrific Mother’s Day promotion at their magshop.com.au subscription site.  Up for grabs is a trip to Italy valued at $25,000.  The headline is right, this is a ‘perfect Mother’s Day gift’. I’d love to have been able to offer this type of prize in-store.  Entry could have been open to shoppers […]

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Tags: Magazine subscriptions · magazines

Google developing digital newsstand

January 4th, 2011 · No Comments

Google is reportedly in talks with magazine publishers to deploy a digital newsstand.  The Wall Street Journal has more on this story including details on the battle over customer data.  Publishers, as newsagents well know, want to own the customer regardless of the work done by the seller to win the customer. The Google move […]

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Tags: Magazine subscriptions · magazines

Discounting MasterChef magazine too soon?

April 20th, 2010 · 3 Comments

I was disappointed to see the full page ad promoting MasterChef magazine subscriptions in the MasterChef branded giveaway with the Herald Sun on the weekend. Don’t miss out on Issue 1 – Pre-order now! 6 ISSUES FOR ONLY $20. The ad said. A better approach would have been to promote newsagency putaways in the magazine. […]

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Tags: Magazine subscriptions

Run For Your Life uses newsagent generosity

April 1st, 2010 · 12 Comments

I was disappointed to see the subscription promotion on the cover of the latest issue of Run For Your Life magazine (out yesterday). Their $9.95 promotion looked odd next to our $7.95 barcode label. While I understand the role subscriptions play in the sales mix for a publisher, it is wrong that they use our […]

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Tags: magazine subscriptions · Magazine subscriptions · magazines · Ugh!