Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazine distribution'

Shock horror – Gordon & Gotch increases supply to a newsagent without justification

February 26th, 2015 · 10 Comments

Another day and more reports from newsagents of magazine distributors sending additional titles which are NOT selling out. Take a look at this example for Koori Mail – sent to me by a colleague. In the data you can see this newsagent has for all but one issue been experiencing 0% sell through yet the […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines

The high cost of thick magazines for the newsagency

February 23rd, 2015 · 5 Comments

The current of AWW has a think Priceline catalogue stuck on the back – meaning we fit fewer into a pocket. In the fixture photographed we can fit five copies while for BHG we can fit ten. Considering the cost of space, the time spent managing thicker titles and the sales of BHG and AWW, […]

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Tags: magazine distribution · Magazine oversupply · magazines

Network Services helps newsagents affected by Cyclone Marcia

February 22nd, 2015 · 1 Comment

Network Services sent the following terrific message today to newsagents in the areas hit by Cyclone Marcia. Good to see them on the front foot over the weekend on this: Dear QLD Newsagents, To those affected directly and indirectly by Cyclone Marcia, we wish to express our support and offer any affected agents our assistance. […]

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Tags: magazine distribution · magazines

Long on-sale magazines under the spotlight

February 21st, 2015 · 7 Comments

Long on-sale magazines – any title on-sale for more than 30 days – are under more attention as newsagents seek to reduce magazine related costs. Take the titles from United Media, they have a long on-sale, a cover price that is not keeping with CPI and a scale out model that treats us as warehouses with […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

Network Services sends newsagents unsaleable magazine junk

February 17th, 2015 · 3 Comments

This photo shows part of the cover of a magazine received in a newsagency yesterday, sent by Network Services. Click on the image and look at the detail. That gunk on the cover is from stickers placed on these titles when they were on sale in other newsagencies. As the angry newsagent who tole me […]

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Tags: magazine distribution · Magazine oversupply · magazines

Why the Happiness? issue of Psychology Today magazine makes me unhappy

February 17th, 2015 · No Comments

The usual supply of Psychology Today magazine for our newsagency was doubled for the Happiness? issue which went on sale yesterday. This 100% increase in supply is despite us rarely selling all the story we are usually supplied. The irony is extraordinary. How can I be happy about such an unwarranted oversupply. It wasted our […]

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Tags: magazine distribution · Magazine oversupply · magazines

Adding to the magazines we carry

February 14th, 2015 · No Comments

We have recently added Manuscript to the list of magazines we sell – proving that newsagents do seek out additional titles to expand their range. I mention this to show magazine publishers who stop by here that some of us actually use a pull model. The challenge is that so much of what we get is […]

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Tags: magazine distribution · magazines

Despite sales failure Bauer continues to send discount magazine bags

February 12th, 2015 · No Comments

Bauer Media continues to supply newsagents their bagged discount magazine bundles. What was originally pitched as a four times a year promotion is now promoted regularly. I’d prefer magazines to be purchased for their content and not because of a discount to the cover price. Regular discounting is a slippery slope. People who purchase on price […]

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Tags: magazine distribution · magazines

Kudos to magazine distributor Gordon & Gotch

February 11th, 2015 · No Comments

It’s terrific to see magazine distributor Gordon & Gotch promoting newsagents on Twitter with this tweet profiting the latest Men’s Health magazine. Newsagents ought to thank Gotch for this support. 9 likes

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Tags: magazine distribution · magazines

Is this why magazine distributors are pushing to stop newsagents labelling magazines?

February 10th, 2015 · 10 Comments

There is discontent in magazine distribution and publishing businesses about the push by the distributor-controlled XchangeIT to promote the elimination of labels on magazines in newsagencies. I am told that promoters of the plan in a distribution business see it as a means for reducing newsagent early returns. It would appear push has nothing to do […]

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Tags: magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management

XchangeIT announces survey on magazine label replacement

February 6th, 2015 · 9 Comments

Mid last year I was approached by XchangeIT about their consideration of changes to IT infrastructure to facilitate the elimination of labelling magazines. I explained to XchangeIT at the time: Smart newsagents did not label weeklies or high volume monthlies. Labels provided a vital role in shop floor management of magazine inventory. Labels provide for […]

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Tags: magazine distribution

Here’s another magazine I wish I could cut from my newsagency

February 3rd, 2015 · No Comments

Franchising is another magazine I wish I could cut. If I’m lucky I sell one copy but that is rare. This infrequent sale has not been enough to get Network Services to reduce my supply to one or even to cut it altogether in favour of a more successful title. The performance of Franchising reinforces why […]

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Tags: magazine distribution · Magazine oversupply · magazines

Here is why newsagents need more control over magazine supply

February 2nd, 2015 · 3 Comments

Further to my post two days ago about a possible new approach to magazine distribution, the supply this week of Menace To Society by Bauer Media’s Network Services to newsagents is a good example of why we need control. This is a title serving a narrow and declining in size niche. In my own newsagency it […]

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Tags: Ethics · magazine distribution

Magazine distribution change opportunity draws blog traffic

January 31st, 2015 · 2 Comments

The opportunity for newsagents to have a say on a change to magazine distribution has driven a 30% increase in traffic to this blog since Thursday. Some the the 400 extra visitors a day will be checking in to see what newsagents think about the opportunity. I know from calls that plenty of publishers are […]

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Tags: Blogging · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management

Newsagents: have your say about a possible fresh approach to magazine distribution

January 29th, 2015 · 58 Comments

I have been talking with a senior magazine distribution executive on behalf of newsagents on a possible change to their model and write today to open the topic for discussion by newsagents. But first, here is one question for you: If you were given the control you want over magazines you receive, would you use it, […]

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Tags: magazine distribution · Magazine oversupply · magazines

What a waste of energy sending out this unwanted cookbook

January 28th, 2015 · No Comments

We early returned  Eating Well from Bauer Media as we have access to equally appealing cookbooks at 50% margin and more. The supply of the unwanted low-margin title is a good example of the waste in our channel. I suspect we are not alone in early returning the title. The cover price would have newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines

The first early magazine returns sweep of 2015

January 17th, 2015 · 27 Comments

With no reasonable or fair mechanism through which to manage magazine supply, early returns are a must to manage space use, inventory investment and cash-flow. Today, I’ve done the first sweep for 2015, in plenty of time for the returns to be processed with this month’s data. In addition to taking of all stock for […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

The case for newsagents newsagents receiving more margin from magazines

January 12th, 2015 · 14 Comments

Australian retail newsagents is a direct account with magazine distributors make 25% of the cover price of a magazine. Distribution newsagents make 25% and have to share that with retailers they supply. The share they make can range from 12.5% to as high as 5% depending on terms negotiated. Newsagents want more than 25%. While some […]

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Tags: Ethics · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management · Newsagency opportunities · Newsagent representation · Newsagent suppliers · Newspaper distribution · Newspapers · Social responsibility

What do you do when you’re out of stock of a magazine?

January 2nd, 2015 · 12 Comments

We sold out of That’s Life by yesterday morning and debated whether to purchase more copies from the Coles nearby where they are loaded up. I decided against purchasing from Coles because of the impact it would have on our sales data – who wants the XchangeIT police on your back for bad data? What […]

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Tags: magazine distribution · magazines

Partworks in convenience stores

December 30th, 2014 · No Comments

I’m in Singapore and noticed partworks being sold in 7-Eleven. While this probably because there are no specialist magazine retailers here, it was a shock to see such a specialist title in a convenience store with only a small range of magazines. The placement tells me that the giant 7-Eleven corporation can specialise when necessary, […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges

Video: How magazine publishers and distributors make newsagents less competitive for magazines

December 23rd, 2014 · 9 Comments

Here’s a short video about the impact of magazine oversupply and why newsagents early return. It was shot in my newsagency on Thursday last week. If you work for a magazine publisher or distributor, please watch this video and learn more about the #1 issue that makes newsagents less competitive than they could be, the #1 issue […]

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Tags: magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management · Newsagent representation

Time Out Sydney in Melbourne

December 18th, 2014 · 19 Comments

We don’t have room for Time Out Sydney. had we been asked if we wanted the title ewe would have declined. Instead, we’ve brought it in, unpacked it, processed it and then returned it. As newsagents become more angry magazine publishers will see an increase in early returns. In case you are unsure about newsagent anger […]

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Tags: magazine distribution · Magazine oversupply

Extra early returns for Christmas

December 12th, 2014 · 1 Comment

I broke with tradition and did an additional sweep for early magazine returns yesterday, Thursday, because of space pressures as a result of unwarranted additional magazine supply and Christmas space pressures. Outside of our usual magazine returns and a reasonable first pass at early returns, this  photo shows the additional early returns I pulled out of […]

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Tags: magazine distribution · Magazine oversupply · magazines

Magazine publishers need to be careful who they listen to

December 11th, 2014 · 27 Comments

At a recent publishing event someone claiming to know was putting it about that newsagents were achieving a sell through rate of 50% for magazines. The person reportedly saying this does not have access to data to backup the claim. I think it is their best guess. But they did not qualify it. I see real sell […]

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Tags: magazine distribution · magazines

Gordon & Gotch magazine fail #3

December 11th, 2014 · 3 Comments

Yep, the same newsagency as the last two, this time it’s TAN UNRESTRICTED. With no sales achieved from issue 54 through to issue 64, the Gotch magazine allocations experts have decided the newsagent needs to go from five copies to eight copies. This would be laughable if it was not so harmful to the business. […]

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Tags: magazine distribution · Magazine oversupply