Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazine distribution'

Harpers Bazaar barcode issue

November 27th, 2015 · No Comments

Network Services has advised of a barcode issue with Harpers Bazaar that needs attention at the store level: Network recently distributed an edition of Harper’s Bazaar where the barcode that was provided in the XIT data did not match what was on the magazine. An email communication was sent out to newsagents advising of this […]

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Tags: magazine distribution

A Christmas gift from Bauer Media to newsagents: oversupply

November 18th, 2015 · 6 Comments

I heard from a newsagent this morning that they have received 285 copies of the Christmas issue of the Australian Women’s Weekly to go on sale tomorrow. Last year they sold 145. Based on trend data from 2015, a supply of 185 would have been reasonable. If there is something truly amazing and unexpected about […]

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Tags: Ethics · magazine distribution · Magazine oversupply

If NewsLifeMedia wants to help newsagents…

November 18th, 2015 · No Comments

NewsLifeMedia is part of the MPA and as such they are participating in an initiative next year to promote newsagencies because they want to help our channel grow. Well, here is one way they can help us grow: Do not send stock we do not need. Take their new adult colouring titles. They entered the […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges

Why are newsagents being asked to promote Myer?

November 2nd, 2015 · No Comments

Last week newsagents were asked by News Corp. to hand out Woolworths bags, this week some have been asked to hand out a Myer Christmas catalogue. The Myer catalogue promotion is through the Bauer Connections program. I am surprised as this sounds like a dumb move and they know the channel well enough to know it […]

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Tags: Leadership · magazine distribution · magazines

I urge magazine publishers to make newsagencies magazine specialists once more – ditch supermarkets

October 30th, 2015 · 15 Comments

I response to the article in mUmBRELLA last week reporting comments about newsagents by two publishers, I offered to write in support of newsagents and with a suggestion on how to grow magazine sales and support small business newsagents. mUmBRELLA published my contribution yesterday. In this article I call on magazine publishers to supply newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagent representation

Double standards from Bauer on magazine oversupply?

October 26th, 2015 · 11 Comments

How do newsagents feel about Family Feud Word Hunt from Bauer Books that arrived in-store today? At an ACCC conference a few months ago Bauer management said they feel for newsagents and want to act on oversupply and that their MPA trial was all about seeking fairness for newsagents. Then they do this. The puzzle space […]

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Tags: magazine distribution

Did you get Coaching Life magazine?

October 26th, 2015 · 7 Comments

We received Coaching Life magazine, a title we do not expect to sell. because of how the magazine distribution model works we are now a financial backer of this launch issue, investing retail space and labour into the title. We are also a banker in that we will pay for the title at 30 days, […]

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Tags: magazine distribution · magazines

Newsagents need to get tough with publishers over what they stock, says NewsLifeMedia CEO

October 23rd, 2015 · 10 Comments

The headline of this post is a direct lift of the headline of a report published by mUmBRELLA yesterday. While I urge newsagents to click on the link and read the article, I will post portions here and comment. The boss of publishing house NewsLifeMedia has said newsagents need to be more critical about the range they […]

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Tags: magazine distribution · magazines · Newsagency challenges · Newsagency management · newsagency of the future

Newsagents talking magazine distribution with head of Gordon & Gotch

October 15th, 2015 · 28 Comments

Newsagents at the newsXpress national conference in Sydney Monday got to spend an hour in a Q&A session with David Hogan, head of Gordon & Gotch. The planned thirty minute Q&A extended to an hour as David and newsagents talked through allocation processes, partworks, Gotch profitability, US title pricing, the damage of ignorant early returns and […]

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Tags: magazine distribution · magazines · Newsagency marketing group · newsagency of the future · Newsagency opportunities

Magazine distributors need to allow for volatility

October 12th, 2015 · No Comments

In February we received eight copies of Nourish magazine. This month we received eighteen copies. Our sales are volatile. While there have been sell outs, we have also experienced massive returns. Magazine distributors need algorithms that allow for volatility. Click on the image for a higher res version. 4 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Why I want higher margin better selling diaries

September 29th, 2015 · No Comments

The space allocated to these diaries costs close to $40 a week in rent. That is what I need in gross profit each week to cover the space cost. Publishers say the sale or return model mitigates risk along with the generosity of delayed billing. Neither of these things pay the rent and rent is the […]

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Tags: magazine distribution · Magazine oversupply · magazines

The never-ending challenge of new titles

September 28th, 2015 · 3 Comments

IPS agreed to immediate return of two new titles we will never sell and for which we did not have space. While IPS permits adjustments prior to supply, the window is too sort. To their credit, IPS sorted this out. We need a better solution. 3 likes

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Tags: magazine distribution · magazines

Advice for newsagents on how to manage magazine space allocation for profit

September 25th, 2015 · 2 Comments

With magazine cover prices not keeping up and no movement in newsagent margin percentage, the only option is to cut the cost of carrying magazines. While most newsagents have cut labour costs by using newsagency software to manage sales and returns, many are yet to manage the retail space. I created a spreadsheet space cost calculator. This is […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future

Do you check for magazine returns discrepancies in your newsagency?

September 24th, 2015 · 22 Comments

When you scan magazine returns, your newsagency software should provide to you a report listing discrepancies between the magazines you scanned for return and what your newsagency software thinks are to be returned based on arrival and scanned sales data. Do you check your discrepancy report? Checking the discrepancy report is a basic newsagency management […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

Art Therapy update for newsagents

September 17th, 2015 · No Comments

Here is an update from within Gordon and Gotch late yesterday about the Art Therapy partwork: Part 2 stock was based on their retention curve (the curve of the publisher) but due to the early sales data we presented last week to the publisher they are air-freighting some more stock from the UK today of […]

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Tags: magazine distribution · partworks

Disappointed at Lovatts low-margin adult colouring title

September 12th, 2015 · No Comments

Lovatts has entered the adult colouring space with Inklings. They are late. Adult colouring took off ten months ago. While I didn’t receive the title other newsagents have and they needed to find space in full magazine departments. They also had to deal with yet another low margin title in a category from which we can […]

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Tags: magazine distribution · Magazine oversupply · magazines

Did you receive Business First magazine?

August 20th, 2015 · No Comments

Gordon and Gotch is promoting Business First magazine, saying it is in newsagents now. The appeal of this title is so niche that it ought only have been distributed to newsagents who opted in. I am not aware of Gotch did this as I didn’t see anything from them on it. It is only when […]

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Tags: magazine distribution · magazines

Overloaded with Your Investment Property

August 17th, 2015 · No Comments

There is no justification for the increase in supply to us of Your Investment Property magazine when you look at the net sales we have achieved in recent months. This over supply is a waste of paper, time and money and we newsagents are the ones carrying the cost. 2 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Wrong barcode on Picture magazine discount pack frustrates newsagents

August 11th, 2015 · No Comments

Years ago if Network Services sent a magazine with a wrong barcode they would contact newsagency software companies as they are usually the first port of call if there is a problem. Not any more. Network sent a notice to newsagents and this eventually made its way to the software companies. Poor customer service from Network. 8 likes

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Tags: magazine distribution · magazines · Ugh!

Too much Shop Till You Drop

August 11th, 2015 · 2 Comments

There is no sense to the 300% increase in supply of Shop Till You Drop magazine. I look back at the sales history back to July last year and this latest allocation beggars belief. I can’t see why Bauer has done this. What a waste. 7 likes

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Tags: magazine distribution · Magazine oversupply · magazines

The problem with new magazines for newsagents

August 10th, 2015 · 14 Comments

A consequence of magazine publishers and distributors failing to address the poor financial return from magazines for small business newsagents is a reduction in space allocation in newsagencies for magazines. In real terms we make less today than five years ago yet the cost to us of magazines has increased between 5% and 10% year […]

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Tags: magazine distribution · magazines

Newsagents help

August 10th, 2015 · No Comments

Check out the magazine a friend found in a bag with the copy of Gourmet Traveller they purchased from Woolworths last week. We can tell from the sticker left on by Bauer that the magazine is a return from a newsagent. The newsagent would have paid to return the copy of Belle that failed to sell for […]

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Tags: magazine distribution · magazines

Frustration with IPS

July 31st, 2015 · 6 Comments

I like Forge magazine but I do not like that I get four copies when I only need 2 and that I have to keep it on the shelves longer than viable given the cost of the space it occupies. It is tough and often unprofitable work being a magazine specialist. 6 likes

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Tags: magazine distribution · Magazine oversupply

Updated advice on doing a magazine relay in your newsagency

July 23rd, 2015 · 5 Comments

In the three years since I published my article How to do a magazine relay in your newsagency plenty has changed. In this post I provide up to date advice. I hope you find it useful. Before you start the relay, consider the amount of space you want to allocate to magazines. Do not allocate […]

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Tags: magazine distribution · Magazine oversupply · magazines · Management tip · Newsagency management · Newsagency opportunities

Overloaded with Hooray magazine by Network Services

July 17th, 2015 · No Comments

The magazine allocations gurus at Network Services have outdone themselves sending us more than double our supply of Hooray magazine without evidence of us selling out. What a waste of time, paper and money. It makes a mockery of their claims to the ACCC that they want to help newsagents make money from magazines. Their […]

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Tags: magazine distribution · Magazine oversupply · magazines