Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazine subscriptions'

Time magazine 57% subscription discount

February 4th, 2014 · No Comments

The subscription card that fell out of the US edition of Time magazine pitches a compelling offer: $3.00 an issue posted versus $7.00 an issue in store. Thankfully, the publisher of Time has most subscription offers floating loose in the magazine – if they fall out I don’t replace them. I’m not paid to do […]

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Tags: magazine subscriptions · magazines

Supanews selling magazine subscriptions

December 6th, 2013 · No Comments

The Supanews website, tagged as Australia’s Online Newsagency, is promoting magazine subscriptions. Promoting magazine subscriptions as your only magazine offer is not something a traditional newsagency would pitch. hat this Supanews business is pitching is frustrating because is misrepresents the traditional (online and high street) newsagency business. My understanding is that this website is operated […]

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Tags: magazine subscriptions · magazines

Is this the oddest part series?

May 10th, 2013 · 5 Comments

The Everything is Mathematical partworks was released in newsagencies this week. It’s an odd title, certainly not your usual part series. Beyond the limited appeal of the content, the retail package itself is dull, uninteresting. It does not led itself to retail display. This mar be a part series we kill off early given it […]

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Tags: magazine distribution · magazine subscriptions · magazines · partworks

Deep discounting for magazines in the US

January 11th, 2013 · No Comments

Check out the subscription offer from the US publisher of Woman’s Day and Good Housekeeping magazines. Click on the image to see the detail of the offer.  At it’s best, you can get two magazines for a year for $12 delivered to your home. Just amazing. The discount for subscriptions is considerably higher than what […]

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Tags: magazine subscriptions · magazines

Vogue discounts 40% for subscriptions

November 28th, 2012 · No Comments

Subscribers to OurDeal were offered a year long subscription to Vogue magazine yesterday at 40% off the cover price. Activity by some magazine publishers chasing subscriptions has increased. Their view would be that locking someone in for a year is more valuable to them than possibly getting 12 purchases from a retailer over a year. […]

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Tags: magazine subscriptions · magazines

WHO discounted 60%

August 31st, 2012 · 13 Comments

I am disheartened to see WHO being discounted by 60% off the cover price to $99 for 51 issues delivered to your home or office for just $99. While I understand subscriptions play a role in the magazine distribution model, I see no reason to make one channel so much cheaper than another, especially a […]

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Tags: magazine subscriptions

At what point does a magazine publisher damage their brand with subscription discounts?

June 29th, 2012 · 9 Comments

delicious magazine is the latest magazine title to be promoted nationally using the livingsocial deals service. The price offered, $32 for a year of issues mailed, is 50.7% lower than the retail cover price. While I will defend the right of any magazine publisher to offer and promote subscriptions as part of their marketing and […]

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Tags: magazine subscriptions · Ugh!

M2 magazine cuts cover price by 68%

June 16th, 2012 · 2 Comments

Check out the subscription promotion for M2 magazine on living social. They are selling an annual subscription at 68% off the cover price and they are copping the cost of postage on top of that. While I understand the need for subscription in the mix for publishers, I do not understand why they need to […]

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Tags: magazine subscriptions · magazines · Ugh!

Magazine publisher tells readers to ignore newsagents

May 23rd, 2012 · 16 Comments

Check out the full page ad which appears in the current issue of The Groundsman magazine. Click on the image for a larger version. The publisher is clear with their message – stop buying The Groundsman magazine from your local newsagent. This is a disappointing message form a publisher who relies on the goodwill of […]

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Tags: magazine subscriptions · magazines

ACP partners with Samsung for Galaxy Tablet App

December 14th, 2011 · No Comments

Check out this announcement from ACP Magazines yesterday about their partnership with Samsung and an App for Magshop on the Galaxy Tablet – the tablet device Apple tried to block being released: ACP Magazines partners Samsung for GALAXY tablet app December 13 ACP Magazines today announced yet another first in Australian magazine publishing, partnering with […]

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Tags: magazine distribution · magazine subscriptions · magazines · Newsagency challenges

Express Publications reacts to tough magazine conditions

September 22nd, 2011 · 13 Comments

The continuing decline in overall magazine sales has led to another publisher responding in an effort to get the attention of newsagents. Express Publications last week announced better margin and a reduced on-sale period for their titles in newsagencies. The move will see newsagents achieve 30% margin for some Express titles and 32.5% for other […]

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Tags: magazine subscriptions · magazines

Groupon discount magazine offer

March 12th, 2011 · No Comments

Check out the offer New York Groupon subscribers received this week: $12 for 15 issues of Food & Wine magazine, delivered. A very nice deal indeed. While there is a huge difference between the magazine distribution model in the US and what we have here in Australia, the use if Groupon to drive subscription sales […]

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Tags: magazine subscriptions · magazines

Google launches One Pass digital subscription platform

February 17th, 2011 · No Comments

Check out this promotional video for the Google One Pass subscription platform launched yesterday in the US.  One Pass is a direct competitor to the new Apple subscription model announced a few days ago. One Pass is a multi-platform subscription offer designed to serve publishers through a subscription model. Read the story from the Los […]

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Tags: magazine subscriptions · Media disruption

ACP partners with Coles on magazine subscriptions

December 3rd, 2010 · 7 Comments

Magshop, the ACP Magazines online subscription operation, has exclusively partnered with Coles to sell Magshop magazine subscription giftcards.  Here is the press release issued this morning: Magshop Launches Magazine Subscription Gift Card Exclusively at Coles The exclusive partnership of Magshop and Coles affords consumers the opportunity to buy $30, $50 and $100 magazine gift cards […]

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Tags: magazine subscriptions · magazines · Newsagency challenges

The Notebook closure was not planned

October 18th, 2010 · 2 Comments

Based on subscription promotion in the latest issue of Notebook magazine, out just last week, the closure must have been a last minute decision by the publisher.  The image shows a subscription ad from the latest issue. I remain surprised at the decsision to close the title give others which fewer sales which continue to […]

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Tags: magazine subscriptions · magazines

Magazine subscription promotion in newsagencies

September 2nd, 2010 · No Comments

Newsagents are being invited by the ANF to participate in a trial selling magazine subscriptions.  I am told they are trying to get in before Australia Post rolls out iSubscribe subscriptions in Post Offices. I am frustrated that ACP Magazines and Pacific Magazines have been slow to engage with newsagents on the subscription opportunity.  We […]

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Tags: magazine subscriptions · Newsagency opportunities

Run For Your Life uses newsagent generosity

April 1st, 2010 · 12 Comments

I was disappointed to see the subscription promotion on the cover of the latest issue of Run For Your Life magazine (out yesterday). Their $9.95 promotion looked odd next to our $7.95 barcode label. While I understand the role subscriptions play in the sales mix for a publisher, it is wrong that they use our […]

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Tags: magazine subscriptions · Magazine subscriptions · magazines · Ugh!

Zinio launches iPhone app

January 13th, 2010 · No Comments

Digital-magazine publisher Zinio released an app for the iPhone and iPod Touch this week, meaning you can now read electronic editions of magazines on the go. Zinio includes embedded videos in some magazine titles, links, article sharing, and other electronic facilities that print can’t match. Through Zinio, consumers can purchase individual issues and longer term […]

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Tags: magazine subscriptions · Media disruption · Newsagency challenges · newsagency of the future

Australia Post stands firm on magazine delivery price hike

June 25th, 2009 · No Comments

B&T is reporting this afternoon that Australia Post is standing firm on its price increase (3.6% for magazines) despite publisher and printer representations yesterday.  magazine publishers ought to engage with newsagents on a hybrid model which does not use Australia Post.  Make newsagencies the collection point.  The consumer saves on the cover price and we […]

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Tags: Australia Post · magazine subscriptions · Newsagency opportunities

Publisher anger at Australia Post price hike

June 22nd, 2009 · 23 Comments

Publishers are rallying to vent anger at the price hike announced by the Government owned Australia Post for postage of newspapers and magazines.  Meadibiznet has more on this including a letter sent from D&D mailing Services on this matter. In addition to lobbying Australia Post to reverse their decision, publishers could engage with newsagents on […]

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Tags: magazine subscriptions · magazines

Hearst discounts magazines to $5 for a year

May 6th, 2009 · No Comments

Hearst magazines has run a One Day Sale, offering a bunch of magazines for US $5 for a year-long subscription.  This is an amazing deal for titles like: Cosmopolitan (6 issues), Country Living, Esquire, Good Housekeeping, Harper’s BAZAAR, House Beautiful, Marie Claire, O, The Oprah Magazine (6 issues), Seventeen, SmartMoney and Town & Country.  Hearst […]

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Tags: magazine subscriptions · magazines · Newsagency challenges

The $1 a year magazine subscription offer

February 25th, 2009 · No Comments

As a reward for buying a DVD from Amazon.com last week, I received an email from the company saying I qualify for three amazing magazine subscription deals: Thanks to your recent DVD order, you now qualify for a $1 subscription to Rolling Stone (1-year), Men’s Journal (1-year) or Us Weekly (2-month). You can purchase individually […]

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Tags: magazine subscriptions · magazines · Newsagency challenges

Jamie Oliver launches food magazine

December 9th, 2008 · No Comments

Jamie Oliver has launched Jamie Magazine, a bi-monthly, in the UK exclusively through the WH Smith chain of newsagencies.  While I am sure Jamie Magazine will be successful, I do wonder whether the market needs another food title.  For newsagents, space is an issue as well as capital.  each new title requires shelf space which is […]

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Tags: magazine subscriptions

Welcome news on the launch of The Week

October 21st, 2008 · No Comments

It is a good move by the publisher to make the first issue The Week magazine available with a generous reward to newsagents – 100% GP.  The value of this to our channel will be clear when we see how strong their pitch is for subscriptions in that first issue. 0 likes

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Tags: magazine subscriptions · magazines

UK magazine publishers offer steep discounts

October 15th, 2008 · No Comments

I was disappointed to read a report in Brand Republic four days ago claiming that some UK publishers are offering steep discounts to counter a slide in retail sales. To any Australian publishers contemplating such a move I would suggest active engagement with the newsagency channel. I am certain that better terms for newsagents where […]

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Tags: magazine subscriptions · magazines · Newsagency challenges