Australian Newsagency Blog

We are promoting The Retiree magazine next to our main newspaper stand for the next few days.  This is one of those magazines which needs to hunt down an audience.  There are not too many people who would ask for it.  So, next to the newspapers, The Retiree will be seen by more people and, […]

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We are promoting the Rolling Stone, Who, Time and The Week special Michael Jackson magazine issues at the front of our newsagency today.  Each magazine has a catching poster which should draw attention in this high-traffic location.  Newsagencies are the best retailers in Australia for Michael Jackson coverage.  We have the best range and offer […]

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We have capped our busiest magazine aisle with a display for the new issue of Good Health.  This has given us an opportunity to display the collateral for the free lip gloss which comes with this month’s issue.  Often this collateral is missed as customers a quite close to the display.  The aisle-end display is […]

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Media UK has published an interesting list of Uk magazines on Twitter, ranked by number of followers.  I expect that comparing the top ten magazines on Twitter with retail sales in the UK will show migration from one platform to the other.

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The folks at News Magazines need to sort out their retail strategy.  Using the same bag for two different titles, as they have done this month for Two Wheels and Live to Ride, will confuse consumers.  Check out the photo.  One challenge is finding the title - as this is blocked by the printing on […]

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The Just In bookmarks are being put to good use today to draw attention to the special edition of Woman’s Day which arrived this morning featuring Michael Jackson stories.  we use six to eight of the bookmarks for selected new titles which customers might otherwise not see as new.

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The Mastering Digital Photography Guide distributed today by NDD is a perfect example of newsagents being abused by poor distribution practices.  We are well serviced with Digital Photography titles.  This publication, at $14.95, is expensive.  It is also small and not suited to our magazine fixturing.  It is easily stolen and therefore presents a higher […]

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MinOnline published a report yesterday about magazines emerging on the iPhone platform.  It seems that Paople magazine in the US is enjoying considerable success.
People magazine’s iPhone app appears to be a major hit, as it remains high on the App Store’s bestseller list weeks after its release. In many ways, People was tailor-made for mobile. […]

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Tractors and the World of Farming is a welcome new partwork with which we can show off our special interest credentials.  It will appeal to our  collector customers as well as those with an interest in the tractor and farming fields.
With the space at the front of our shop fully committed, we are promoting Tractors […]

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We are actively promoting the re-launch of Real Living this week in the feature display (see photo), in a couple of pockets mixed with our women’s weeklies and in its usual location with home and living titles.  With Notebook losing focus (and sales in my own stores) the time is right for refreshing the Real […]

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Grazia magazine gets my vote for the best (and most unexpected) Michael Jackson coverage today.  They are using the story to connect with their relevance as a publication.  To reward such a good and timely issue, we have given Grazia an impulse location at one of our busiest registers - a rare location for Grazia.

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Magazines featuring Michael Jackson tributes have been given prime position this week.  The photo shows the feature display which lines the approach to our main lottery counter.  We have allocated space based on the extent of Michael Jackson coverage.  We selected the supporting posters based on those which featured the Michael Jackson coverage in the […]

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Clean Food Organic publisher, Malcolm McGuire has considered newsagents in developing the masthead for the relaunch of the magazine. The new design has ample room for our barcode label - inside the O. This saves us covering the masthead as often happens with barcode label placement.
“Looking at most magazine mastheads, it’s clear that newsagent staff […]

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The mall-facing displays being created at our Watergardens store are working very well.  Each side of this prominent column are used to present titles in a professional and eye-catching way.
Australian Women’s Weekly sales are up thanks to the display in the photo.  By using some of the publisher’s collateral and adding professional VM style, the […]

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Celebrity gossip site tmz.com has published the cover of a special Michael Jackson commemorative issue of Time magazine which hits US newsstands Monday morning.  Newsagents know that there will be special coverage in our major women’s weeklies starting from tomorrow (in most states).  I also expect a few publishing surprises in the next week given […]

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We did not sell a single copy of the last issue of British House and Garden.  This is a surprise because British magazines do well for us.  I checked sales of a number of titles in various categories and found that while our British women’s weeklies are doing okay, others, like home, garden, craft and […]

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MediaPost reports that a digital version of PC Magazine for the Amazon Kindle reader hgas been launched.  The subscription cost is US$1.49 a month.  The print edition of PC Magazine closed in January.

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Apple pulled an iPhone app this week which provided access to images of topless women. (The LA Times has more on this.)  It will be interesting to see if the device continues to be used as a censorship tool because if it does, maybe this is a green shoot for some publishers.

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We are promoting Wheels magazine at the exit of our men’s magazine aisle for the weekend.  We did have Zoo in this location but sold out so this morning we had to make a quick move.
We have been using this ‘created’ location for several months now with excellent browsing and sales success.  It is terrific […]

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With Hannah Montana The Movie opening this weekend we have opportunistically placed the magazine next to TV Week as well as in our teen section.  This is one of those titles which will be purchased on impulse and this weekend is our big opportunity to shift stock thanks to the publicity for the movie and […]

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Even though the Oz Lotto jackpot is soaking up plenty of attention, we are still finding time to promote other categories.  We have given the latest issue of Better Homes and Gardens a prime display thanks to the free cookbook which comes with the new issue out now.  The display has been up since Wednesday […]

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We are promoting the July issue of Australian Women’s Weekly at our busiest and most successful (for magazines) counter position from today.  The free eating in mini cookbook and stunning looking cover are sure to drive good impulse purchases.
It was great to get good collateral with stock of AWW this morning - we have enough […]

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A representative of ACP Magazines visited our shop this week to ask us to remove the $50 million OzLotto posters from the side of the ACP Magazines basket builder stand. They did so because of the photos I posted here.
We had a representative of Tattersalls in our shop just over a week ago who […]

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Australia Today is a new magazine being launched by Australia Post on June 29.  Priced at $3.50 per issue, the first issue will be free from Australia Post outlets.  Judging by the cover, Australia Today will have broad appeal: entertainment, food, lifestyle and travel.
This is an interesting move on a range of fronts including: magazines […]

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The official guide for the 2009 Tour de France is selling well.  We have this located next to our newspaper stand as well as with our sports magazines.  The newspaper stand location is working best - as one would expect.  While some have asked for the Guide, most customers purchase on impulse. Our goal is […]

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