Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Magazine publishers who make supermarkets more appealing than newsagents risk the future of our channel

October 21st, 2014 · No Comments

For years there have been differences between how suppliers who supply newsagents and supermarkets with the same products treat these competing retail channels. While newsagents have complained, they have done nothing about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better […]

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Tags: Competition · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future · supplier arrogance · Ugh!

Promoting Bauer Christmas cookbooks

October 21st, 2014 · No Comments

We have all three current Christmas books from Bauer together as part of our Christmas themed titles placement. While it is unfortunate Bauer has chosen to not use its sales base replenishment facilities for these titles we’re giving them prime positioning together to attract early Christmas food title shoppers. Placing them together is important in my […]

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Tags: magazines

Leaky magazine

October 20th, 2014 · No Comments

I let a staffer at Coles know that the cap was off the balm on the cover of a copy of Elle. These gifts are terrific but when a cover comes or a tube is punctured the damage to stock can be time consuming to address and costly to the business and publisher. 1 likes

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Tags: magazines

That’s Life supporting Halloween

October 20th, 2014 · No Comments

That’s Life is another magazine supporting Halloween. This is another reason all newsagents should embrace halloween as a season. It’s growing in interest in Australia and those not selling Halloween products are missing out. 0 likes

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Tags: magazines

Funny title placement of the day

October 19th, 2014 · No Comments

Check out magazine placement I have seen this morning. I suspect this was done by a shopper having some fun. Made me smile. Adapt your strategy to any location … nice. 4 likes

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Tags: Fun · magazines

Promoting the Christmas tin with Better Homes and Gardens

October 19th, 2014 · No Comments

We are doing a rare aisle end display to promote the Christmas tin gift which comes with the latest issue of Better Homes and Gardens. In the three days on-sale so far sales have been excellent, ahead of usual for BHG. We’re very happy. A couple of customers who purchased the mag elsewhere and didn’t […]

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Tags: magazines

Unnecessary increase in supply of Yours

October 19th, 2014 · 8 Comments

There is no evidence in our sales data going back three months for Bauer Media increasing supply of Yours magazine by 5%. IIt is increases like this that demonstrate sending data back through XchangeIT is a waste of time. For all their bluster against newsagents and data, XchangeIT should look closer to home for misbehaviour […]

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Tags: Ethics · magazines · Social responsibility

Learning from watching Better Homes and Gardens

October 18th, 2014 · 1 Comment

Last night I watched the Better Homes and Gardens TV show through for the first time in years and as a result have a better connection with and understanding of the latest issue of the Better Homes and Gardens magazine in-store now. I was thrilled to see the magazine plugged plenty of times in the show […]

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Tags: magazines

Who wins magazine cover of the year at The Maggies

October 16th, 2014 · No Comments

For the second consecutive year, WHO Magazine has won the 2014 The Maggies Magazine Cover of the Year award. Its ‘Sexiest People 2013′ cover (25 November 2013) won from a field of 60 outstanding shortlisted covers in a national online poll voted by the public. The cover features the celebrity judging panel from the X Factor TV show photographed together in […]

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Tags: magazines

Bauer announces new value cookbook products

October 16th, 2014 · 1 Comment

Bauer Media has emailed newsagents with details of a new format of AWW cookbooks to go on sale from October this year. The notice from Bauer focusses on the positive and ignores the negative. If I read the flyer right, these new format cookbooks will be two and a half times thicker than the current cookbooks. They […]

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Tags: magazines

Leveraging the exclusive Better Homes and Gardens opportunity

October 15th, 2014 · 5 Comments

Only members of the nexus marketing program from Pacific Magazines will have this terrific gift with purchase of Better Homes and Gardens which goes on sale tomorrow. Since we compete directly with two major supermarkets in the centre we are embracing the opportunity of exclusivity with a range of promotions – to show our offer […]

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Tags: magazines

Promoting Frankie and associated products

October 15th, 2014 · No Comments

We have the latest issue of Frankie plus the Frankie diary and Frankie calendar all placed wityh each other in the middle of our women’s magazine aisle. We are also giving this issue of Frankie time in the spotlight nearer to our weekly magazines. The Frankie diary and calendar are products we’ll cop a lower […]

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Tags: magazines

Leverage the most often downloaded TV show

October 14th, 2014 · No Comments

The Walking Dead is a massive success in Australia and with episode one airing in the US 24 hours ago I bet it’s already been downloaded many times in Australia. If you stock Empire TV magazine, leverage interest in this show by making sure the full cover of the latest issue is on show where […]

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Tags: magazines · Newsagency opportunities

Network fixed journal delayed billing error

October 13th, 2014 · 1 Comment

Network Services late this afternoon issues an email to newsagents advising that the journals distributed today from Universal magazines are , indeed, delay billed. While this is welcome news I suspect some newsagents will have processed returns already – because of lack of advice from Network and because they don’t need journals at sub-par margin. […]

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Tags: magazine distribution · Magazine oversupply · magazines

Pacific Magazines supporting newsagents in Marie Claire promotion

October 13th, 2014 · No Comments

42,000 followers of Marie Claire on Instagram have been told to get to their local newsagent for the November issue and some terrific gifts with purchase. This is excellent promotion directly supporting our channel. Newsagents are quick to complain when magazine publishers run promotions outside our channel. Here is an opportunity to praise a publisher […]

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Tags: magazines

For your customers who are into their bucket list

October 13th, 2014 · No Comments

Bucket lists have been come a thing in recent years – more and more people talk about them and actually work through things on their bucket list. The latest issue of Australian Traveller magazine is one to promote as this is the annual Bucket List issue. Check where you have your copies and consider giving […]

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Tags: magazines

Make sure Who is in prime position

October 11th, 2014 · No Comments

With the tremendous media coverage of The Bachelor characters this week you should have the latest issue of Who magazine at the counter and in prime position with your weeklies. this is an issue people will purchase on impulse. 2 likes

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Tags: magazines

Halloween more mainstream

October 10th, 2014 · No Comments

It’s good to see halloween mentioned on the front page of The Australian Women’s Weekly. It all helps drive interest in what is an important retail sales season for many newsagents. While AWW is not alone in covering Halloween, it’s high profile makes the coverage particularly interesting to me. Good to see. 2 likes

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Tags: magazines

Big difference in TV magazines between Australia and the UK

October 8th, 2014 · No Comments

These two UK TV magazines are a third of the price of the only TV magazine we have, TV Week. No, I’m not suggesting Bauer cut the price of TV Week. I’m merely observing an odd difference in the price of these similar titles around the world. 0 likes

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Tags: magazines

More and more discount magazines in the UK

October 7th, 2014 · No Comments

Here are two more examples of discount magazines I saw today in Manchester. Both are good titles packed with terrific content. I wonder about the long-term value of such discounting. The less money a retailer makes the less interest they will have in a product. 0 likes

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Tags: magazines

Plenty of discount magazines

October 6th, 2014 · 1 Comment

There is no shortage of bagged discount magazines in the UK. I wonder if the publishers can pull back from this. In not, if the titles are consistently discounted, then it’s no discount at all. I’d rather sell a premium product people want for the product itself than as time filler that’s cheap. 4 likes

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Tags: magazines

Exclusive pricing for magazines in the UK

October 4th, 2014 · No Comments

In the UK over the last couple of days I have seen several examples of exclusive pricing of magazines for supermarkets. In the photo are two examples: InStyle and Cosmopolitan – the mini version in each case. The publishers have printed on the cover EXCLUSIVE TO TESCO. This is disappointing to see as it’s a […]

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Tags: magazines

Promoting Better Homes and Gardens Puzzle Book

October 4th, 2014 · No Comments

We are promoting the Better Homes and Gardens Puzzle Book with multiple locations including this placement next to Better Homes and Gardens and next to our weekly titles. Next to weeklies is an especially good location for crossword titles in any newsagency. I’d recommend newsagents check where they have the title. 4 likes

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Tags: magazines

Promoting Marie Claire and valuable gifts with purchase

October 4th, 2014 · No Comments

We have given the latest issue of Marie Claire considerable space in support of the terrific gift with purchase package that is in limited release. It’s a point of difference we are keen to play off. The display can’t be missed in our women’s aisle. 2 likes

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Tags: magazines

Stunning Bloomberg Businessweek cover

October 3rd, 2014 · No Comments

The cover of Bloomberg Businessweek is as stunning as it is scary. Well done to those behind it. It reflects the fear of the Ebola epidemic and that this is a dirty and cruel virus that the world is not prepared for. 4 likes

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Tags: magazines