Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Terrific placement of EmpireTV

April 2nd, 2015 · No Comments

I was thrilled to see EmpireTV co-located with Tv magazines, next to weeklies in the newsagency yesterday. This was a smart move, more than doubling opportunities for eyeballs and browsing. This is the kids of title people will purchase on impulse and not as a destination item. 3 likes

[Read more →]

Tags: magazines

Submissions to the ACCC on the proposed magazine supply trial

April 1st, 2015 · 1 Comment

Click here to see responses to the magazine supply trial the ACCC proposes to authorise. The list is not quite up to date. Click here for the newsXpress submission. Click here for the Tower Systems submission. Others are welcome to publish their submissions here too. 4 likes

[Read more →]

Tags: magazine distribution · Magazine oversupply · magazines

Newsagents given the ability to compete on magazines

April 1st, 2015 · 14 Comments

Australian small business newsagents will rejoice today on the news of a new magazine supply model to start immediately. Newsagents control the titles they receive. Newsagents control the volume of each issue they receive. Magazine distributors to suggest range and volume which newsagents can accept or reject. Newsagents, publishers and distributors agree on a benchmark returns percentage. All returns […]

[Read more →]

Tags: Ethics · Fun · magazine distribution · Magazine oversupply · magazines · Social responsibility

Here’s why the MPA magazine trial fails

March 31st, 2015 · No Comments

I took this photo yesterday in a regional town at the entrance to a national brand convenience store. They can fit close to 70 titles in their magazine fixture. If you look at the top 70 titles in Australia they would account for probably more than half of all magazine sales. This c-store could, with […]

[Read more →]

Tags: magazine distribution · Magazine oversupply · magazines

Here’s a reason to support Fuel magazine

March 30th, 2015 · No Comments

Fuel magazine has today told their 5,839 Twitter followers to get the latest issue from a newsagency. Check where you have the magazine and shine a spotlight on it to appreciate their support. 3 likes

[Read more →]

Tags: magazines

ACCC submission in relation to newsagency magazine supply trial

March 30th, 2015 · 22 Comments

The ACCC has proposed to authorise Magazine Publishers Australia to conduct a trial of an alternative magazine supply model. As I wrote here in November, I think the proposed code of conduct changes are ill conceived and will not address the unfairness for newsagents compared to others with whom we compete. Earlier this month I encouraged newsagents to […]

[Read more →]

Tags: Environment · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagency opportunities · Social responsibility

Proud to sell Quarterly Essay

March 30th, 2015 · No Comments

DEAR LIFE Caring for the Elderly by Karen Hitchcock and published as the latest Quarterly Essay is one of the best essays I have read. It is confronting, moving and thoughtful. It is timely for Australia and its ageing population. I am proud to have this title on sale in my newsagency. 4 likes

[Read more →]

Tags: magazines · Newsagency management · newsagency marketing · Newsagency opportunities

Easter cake decorating works in the newsagency

March 30th, 2015 · No Comments

I love that the folks at the Cake Decorating partworks bring out seasonal themed issues. Their Easter issue is going well for us. We have it with Easter product at the front of the store as well as with cake decorating titles. It’s an easy up-sell. 0 likes

[Read more →]

Tags: magazines · partworks

Sweet magazine supports newsagents!

March 28th, 2015 · 1 Comment

The folks at Sweet magazine promoted newsagents on Twitter with a terrific tweet promoting their magazine as available it local newsagencies. I love their call: Support two small Australian businesses. This is a message we can identify with. We need to support magazine publishers who actively support our channel as their support shines a light […]

[Read more →]

Tags: magazines

Insight into how publishers promote magazines to advertisers

March 27th, 2015 · No Comments

My software company received a note from Pacific Magazines recently promoting advertising in Total Girl and K-Zone. The pack was sent to all companies that exhibited at the recent Toy Fair in Melbourne – as I software company had. I like the pitch from Pacific even though it was not relevant to a software company as […]

[Read more →]

Tags: magazines

Good gift with purchase for It Girl

March 25th, 2015 · No Comments

I like the bookmark gifts with the latest issue of It Girl magazine. The gift is slim and does not hinder display of the host product. It encourages reading. The designs suit the target shopper. Kudos to everyone involved in selecting gift to accompany It Girl. Newsagents: have the full cover on show to leverage […]

[Read more →]

Tags: magazines

What concerns newsagents? magazine supply of course!

March 24th, 2015 · No Comments

Every time my newsagency software company runs a workshop on how to cut your magazine bill it fills up. Newsagents want this training more often than anything else. The popularity of the training goes to show what matters to newsagents. Magazine publishers and distributors should take note. They won’t but they should. 6 likes

[Read more →]

Tags: magazine distribution · magazines

Lucky Dips help sell magazines in the newsagency

March 23rd, 2015 · No Comments

We are leveraging Lucky Dip promotions for K-Zone and Total Girls with full cover placement next to each other. My thinking is that placement next to each other makes sense as they have a similar promotion. Our placement respects that this issue is different. Whereas our competitors operate in a robotic way when it comes to […]

[Read more →]

Tags: magazines · Newsagency opportunities

Delayed billing does not make a magazine title more appealing to newsagents

March 23rd, 2015 · 12 Comments

We received two copies of The Australian Top 100 Graduate Employers. We have early returned this title as it sits in a  segment which does not work for us, we do not have a spare pocket and it’s expensive. I made a judgement call on these factors and knowing what I need to name from each […]

[Read more →]

Tags: magazine distribution · magazines

Terrific gifts with Yours magazine

March 22nd, 2015 · 8 Comments

I like the gifts of tea and a Mills and Boon book with the latest Yours magazine. They fit well with the title in my view. This is an example of where bagging the magazine works. We have Yours in its usual location as well as on the aisle end – pointing into the dance floor. […]

[Read more →]

Tags: magazines

Sportsmen promoting newsagents

March 20th, 2015 · 1 Comment

I caught an ad on radio last night promoting The Sportsman newspaper as being available in newsagents. It was a clear call to action and/or channel was the only channel promoted. We ought to appreciate this newsagency channel specific support by providing deliberate support of our own: through smart placement where more shoppers are likely […]

[Read more →]

Tags: magazines

Strong promotion of discount magazines

March 20th, 2015 · No Comments

I saw strong promotion of a 2 mags for $14 offer at Brisbane airport yesterday. While I understand the importance of a multi-buy promotion at transit locations, I don’t like it done this well as it’s likely to be remembered by shoppers. 1 likes

[Read more →]

Tags: magazines

Unfortunate AWW cover up

March 20th, 2015 · 1 Comment

I think the latest issue of The Australian Women’s Weekly would sell better without the free chocolate mini cookbook suck over the terrific cover of Australian of the Year Rosie Batty. While the cover mount would have been planned months ago, it’s unfortunate to see it as Rosie is news and has been taken into […]

[Read more →]

Tags: magazines

News Corp Woolworths magazines offer

March 19th, 2015 · No Comments

Here is the display unit funded by News Corp. into Woolworths in support to the terrific gift with purchase with a number of their magazine titles. It’s frustrating to see a publisher invest in such an extraordinary point of difference. For the odd title I get it but across all these titles with a good […]

[Read more →]

Tags: magazines

Newsagents invited to comment on ACCC plans to authorise magazine supply trial

March 18th, 2015 · 39 Comments

The ACCC has proposed to authorise Magazine Publishers Australia to conduct a trial of an alternative magazine supply model. As I wrote here in November, I think the proposed code of conduct changes are ill conceived and will not address the unfairness for newsagents compared to others with whom we compete. I encourage newsagents to read […]

[Read more →]

Tags: magazines

Promoting Family Circle in the newsagency

March 18th, 2015 · No Comments

We are promoting the latest issue of Family Circle magazine with newspapers as well as in food. It’s already working well from this newspaper location. We will leave it here for up to two weeks as it performs. We created this single pocket with an opportunity of an acrylic pocket next to The Age. Free […]

[Read more →]

Tags: magazines

Shock: Modern Wedding oversupplied

March 17th, 2015 · No Comments

We still had stock of the initial supply of Modern Wedding on the shelves when the allocations system at Network Services decided we needed more stock. This is a dumb and resource wasting move. It costs us time and space and disadvantages us compared to other magazine retailers. 8 likes

[Read more →]

Tags: magazines

Disappointed to see News Corp. make Woolworths look better

March 17th, 2015 · No Comments

I was disappointed to see this as in The Australian yesterday promoting an exclusive to Woolworths gift opportunity with Delicious, Australian Country Style, Taste and other News Corp. magazine titles. News Corp. should be investing in the newsagency channel instead of Woolworths. We do more for their magazines than this supermarket giant. 5 likes

[Read more →]

Tags: magazines · Newspapers · Ugh!

Happy for the magazine supply increase

March 16th, 2015 · 6 Comments

I’m happy with the 100% increase in supply of Monster Children by Network Services – from 3 copies to 6 on the back of sell outs from the last three issues. The cynic in me says the increase because they had stock to move, in response to my specific data. 1 likes

[Read more →]

Tags: magazine distribution · magazines

Fifty shades of boringness

March 16th, 2015 · 2 Comments

I saw a cover story on a business magazine today 50 shades of … I’m not sure what it was about as I turned off at 50 shades. Talk about unimaginative. 3 likes

[Read more →]

Tags: magazines