Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

WH Smith discounting magazines

May 22nd, 2015 · 2 Comments

I noticed a WH Smith store here in Australia last week discounting titles from several publishers if purchased as a bundle. I’ve not seen this before as discounting is usually only within the portfolio of a single publisher. This offer is not from a single publisher which makes me wonder if WH Smith is funding […]

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Tags: Competition · magazines

How much damage did the ANF CEO do in contradicting newsagents?

May 20th, 2015 · 16 Comments

I have been thinking about the April 23 ACCC convened conference to discuss the proposed magazine supply rule change pilot and, in particular, the contradiction of submissions of newsagents by the CEO of the ANF. Every newsagent speaking at the ACCC conference objected to the pilot as proposed and the magazine supply rule changes at the […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

Magazine ad could confuse with In Style

May 19th, 2015 · 2 Comments

This ad on the floor of a shop in Adelaide could confuse. I thought it was promoting In Style until I noticed none of the images was In Style – not even from the same publisher. 4 likes

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Tags: Ethics · magazines

A gentle approach to stop customers reading magazines in the newsagency

May 18th, 2015 · 3 Comments

A colleague sent me this photo from an Asian newsagency, showing how they gently ask shoppers to pay prior to reading. Their situation is helped by their magazines all being sealed in plastic. 1 likes

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Tags: magazines · Newsagency management

3D printer partwork interest strong in the newsagency

May 16th, 2015 · 2 Comments

Our pre-release promotion of the Build Your Own 3D Printer partwork is driving interest. We are promoting this with partworks as well as near a range of items appealing to male shoppers we suspect are the target market for this partwork launch. We are also using social media to reach outside the business to promote tis […]

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Tags: magazines · Newsagency management

Promoting Aussie magazines and newsagencies

May 16th, 2015 · 2 Comments

We are promoting four Australian magazines and newsagencies as the places to purchase these and other magazines on my newsagency Facebook page. I have also paid to boost the post – to reach more people. This promotion is part of a shop local campaign in the newsagency. Shop local means different things to different people. To me, […]

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Tags: magazines · Management tip · marketing · marketing tip · newsagency marketing

Weekly magazine circulation declines

May 15th, 2015 · No Comments

Check out the magazine circulation numbers comparing the March quarter with last year. All nine titles with year on year data experienced declines. the declines fall within the data I presented in the recent newsagency sales benchmark report covering the same period. Even considering the declines, most of these titles remain important to us and deserving of […]

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Tags: magazines

Magazine supply workflow from MediaScope

May 15th, 2015 · 1 Comment

I like this infographic from MediaScope showing the position of newsagents in the magazine landscape and our uncompetitiveness due to out of date supply rules. It makes a complex issue understandable. It makes the case for fairness for us so we can compete. 6 likes

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Tags: magazine distribution · Magazine oversupply · magazines

MediaScope infographic of the magazine landscape in Australia

May 15th, 2015 · 1 Comment

MediaScope has produced this terrific infographic on the magazine landscape in Australia. I’ve loaded it here to show how extensive this is and illustrate how the majority of publishers have not been consulted as part of the MPA new magazine supply rules pilot program. 5 likes

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Tags: magazine distribution · magazines

An after market for magazine posters

May 14th, 2015 · No Comments

Check out this seller on eBay offering old magazine posters as supplied to newsagents from years ago. This New Idea poster from 2007 is offered for $9.00. Go check your back room now! 1 likes

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Tags: magazines

Supermarkets called to stop selling Zoo magazine

May 14th, 2015 · 2 Comments

ABC local radio in Sydney today carried a story about Zoo magazine that included calls on Coles and Woolworths to stop selling Zoo. Listen here. Click here to see an opinion piece by Jo Stanley about this. 3 likes

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Tags: Ethics · magazines · Social responsibility

Unmerchantable product from Network Services

May 14th, 2015 · No Comments

This photo shows the state of one magazine title distributed by Network Services to a newsagent recently. This magazine is unmerchantable: not fit for retail, yet Network Services sent it. Network is part of Bauer Media and Bauer thinks newsagents need help to manage and display magazines. They ought to tidy their own house first. No wonder newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines

Displaying magazine value packs

May 14th, 2015 · No Comments

Check out how one newsagent displays magazine value packs – all together in one section appropriate to the titles. I saw this in three placed in their business. I think this approach to placement works better than these titles being mixed in with unbaked titles. 3 likes

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Tags: magazines · visual merchandising

Further submission to the ACCC on proposed trial of magazine supply rule changes

May 13th, 2015 · 29 Comments

Yesterday, I lodged another submission with the ACCC in relation to the application by the MPA to trial new magazine supply rules for newsagents. Click here to download the submission. The submission is also on the public register of the ACCC. Like my first submission which the ACCC already has to consider, this submission was made on behalf […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management · Newsagent representation

WH Smith Mother’s Day magazine offer

May 12th, 2015 · No Comments

At a WH Smith store on Sunday I noticed they had packaged the Australian Women’s Weekly magazine with a sweet gift as a Mother’s Day promotion. Some had a pack of Tim Tam biscuits while others has Cadbury Roses chocolates – cell wrapped with a ribbon. I like this approach to making a magazine appealing as a gift […]

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Tags: Gifts · magazines

Promote the current issue of Model Art

May 11th, 2015 · No Comments

The current issue of Model Art Australia has the potential to appeal to plenty who don’t even know the title exists. The Doctor Who themed issue looks terrific. The cover shot is excellent. We have placed copies with our range of Doctor Who products is this magazine is what separates from others in the shopping mall […]

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Tags: magazines

Woolworths Royal Baby floor unit

May 11th, 2015 · 1 Comment

Woolworths has had this floor display unit supporting some Bauer titles over the last week – offering a call out for the special edition of Woman’s Day especially. Given the limited shelf life of the special issue I can understand their focus on mass like this. 1 likes

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Tags: magazines

Adventure Time appeals beyond the age group we might expect

May 9th, 2015 · No Comments

Since most newsagents carry the Adventure Time magazine (from Gotch) and some have Adventure Time licenced products, I thought I’d share some insights I gained to an unexpected type of shopper who purchases Adventure Time products. Around a year ago I noticed males – late teens through to mid twenties – purchasing this title. It is those […]

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Tags: magazines · marketing · marketing tip · Newsagency management · Newsagency opportunities

If you received Wedding Styling Handbook this week from Bauer Media read on

May 9th, 2015 · 2 Comments

A newsagent colleague called me yesterday with news the newsagency received Wedding Styling Handbook issue #1 for the fourth time. First time around their received 4 copies and sold all. Two months later they received 5 copies and returned 3. Four months later they received 3 and returned 3.  This title was done after the […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Social responsibility

Who performs well in royal baby rush

May 8th, 2015 · No Comments

Who did well for us in the royal baby magazine stakes yesterday. Of the four titles competing, Who was the surprising winner as I expected New Idea and Woman’s Day to be the winners. I’d be interested to hear from others how the various royal baby related titles performed. 1 likes

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Tags: magazines

Hello competing with New Idea and Woman’s Day

May 7th, 2015 · 1 Comment

While we have a new issue of Woman’s Day and a refreshed New Idea covering the birth of royal baby, UK magazine Hello is also out with its coverage of the birth and the baby. I suspect Hello will be more interesting to some customers. I see many shoppers purchase Hello for royal coverage. It has a reputation […]

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Tags: magazines

What newsagents need to know about the MPA trial of proposed magazine supply rule changes

May 6th, 2015 · 27 Comments

Here is a video I shot Monday this week to explain what I think newsagents need to know about the trial of new magazine supply rules proposed by three magazine publishers. It’s a long video but brings to the view concerns about the facts. Please watch it. In the video you are provides quotes from […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Social responsibility

Coles shift in magazine and newspaper pitch a challenge for newsagents

May 6th, 2015 · No Comments

This photo shows a new approach in a Coles supermarket to newspapers and magazines. This stand is located inside the main door with another near a rear checkout and more magazines located in their traditional magazine department. This front entrance placement serves the shopper not going deeper into the business, the type of shopper who may usually have purchased these […]

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Tags: Competition · magazines · Newsagency management

Early returning Inside Out in the newsagency

May 6th, 2015 · 1 Comment

Each time I see Inside Out on sale at Coles for $2.00 less than the price elsewhere including newsagencies I am reminded to early return my stock. There is no point in me offering a title which is consistently discounted by the publisher in my nearest competitor. 9 likes

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Tags: Competition · magazines

Woman’s Day out Thursday

May 5th, 2015 · No Comments

Woman’s Day issue 20 is out Thursday with royal baby coverage. The following communication was sent to Connections members: Celebrate the birth with a special EARLY edition of Women’s Day on sale this Thursday (7th May). The brand new issue will offer 34 pages of in-depth royal coverage. Woman’s Day Editor-in-Chief Fiona Connolly said about this special issue; […]

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Tags: magazines