Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Pitching Reader’s Digest with newspapers

August 28th, 2015 · No Comments

I decided to give the latest issue of Reader’s Digest a few days next to newspapers to see if it lifts sales. I did this because I think this cover is particularly good – id is eye-catching and easily understood. I created the space by moving papers across by 10cm. I’ll check Sunday and if […]

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Tags: magazines

Treasures of the Earth expensive in Australia?

August 27th, 2015 · 2 Comments

Last week I saw Treasurers of the earth on sale for the equivalent of 70% of the cover price charged in Australia. The price difference leaves me wondering where the costs are in Australia compared to elsewhere? Is it the magazine distribution model, the newsagent margin? Regardless, we look expensive for partworks as it was […]

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Tags: magazines · partworks

Instagram posts raise the profile of magazines.

August 26th, 2015 · No Comments

Check out this Instagram post mentioning the sold-out issue of Marie Claire and the latest issue of Shop Til You Drop. The post got 25 likes. I found it because it mentions newsagents – raising the profile of our channel a bit on Instagram. Theses a good thing. What is even better is that this […]

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Tags: magazines · Social Media

Do you still use Title Tracker?

August 25th, 2015 · 12 Comments

The latest issue of Title Tracker was delivered yesterday and found myself wondering about its value. Given the data we get from the distributors through XchangeIT, that this includes accurate title data including industry standard categories, the value of Title Tracker is diminished in my view. Title Tracker feels to me like a service that is passed […]

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Tags: magazines · Newsagency management

If your newsagency is in a Catholic area…

August 25th, 2015 · No Comments

If your newsagency is in a Catholic area consider placing the latest issue of National Geographic in a high profile location with newspapers or weekly magazines to make the most of the Pope Francis cover. 2 likes

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Tags: magazines

Attention grabbing magazine display

August 20th, 2015 · No Comments

This fanned stack display of the latest issue of Porter magazine is eye-catching. The photo does not do it justice. Many entering the shop where I took the photo stopped and looked at the title – this is the most important function of any display. Newsagents receiving sufficient volume of a title to create such a display […]

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Tags: magazines · visual merchandising

Did you receive Business First magazine?

August 20th, 2015 · No Comments

Gordon and Gotch is promoting Business First magazine, saying it is in newsagents now. The appeal of this title is so niche that it ought only have been distributed to newsagents who opted in. I am not aware of Gotch did this as I didn’t see anything from them on it. It is only when […]

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Tags: magazine distribution · magazines

Symply Too Good supply model frustrating newsagents

August 19th, 2015 · 16 Comments

For years, newsagents supported Annette Sym’s Symply Too Good cookbooks, carrying them on the shelves for long periods of time, often barely covering real estate and labour costs – if they were lucky. This week newsagents received new supply of Symply Too Good cookbook. Many are frustrated with the long on sale, the long period of delayed […]

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Tags: Magazine oversupply · magazines

Overloaded with Your Investment Property

August 17th, 2015 · No Comments

There is no justification for the increase in supply to us of Your Investment Property magazine when you look at the net sales we have achieved in recent months. This over supply is a waste of paper, time and money and we newsagents are the ones carrying the cost. 2 likes

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Tags: magazine distribution · Magazine oversupply · magazines

New cash prize promotion from Pacific Magazines

August 15th, 2015 · No Comments

I like that Pacific Magazines is running another cash prize promotion starting next week. History shows the value of a simple promotion with cash prizes., especially if the promotion is specific to our channel. In a centre with two supermarkets and other outlets with magazines it is a welcome point of difference for us. 2 […]

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Tags: magazines

Marie Claire anniversary success

August 13th, 2015 · No Comments

The latest issue of Marie Claire, the 20th anniversary issue, has been an extraordinary success delivering not only good sales but driving traffic with people coming specifically to purchase the title. The buzz around this issue has been terrific, refreshing not only the title but the category as well. Well done Pacific Magazines. 3 likes

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Tags: magazines

Gotch pitching music magazines on Twitter

August 12th, 2015 · No Comments

Magazine distributor Gordon and Gotch took to Twitter yesterday promoting a competition encouraging entries explaining why people like one of the magazines listed. Up for grabs is a Spotify premium subscription. I like the competition and the special interest music magazines it promotes. While not a big deal, I wish Gotch helped newsagents promote this via […]

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Tags: magazines · marketing

Wrong barcode on Picture magazine discount pack frustrates newsagents

August 11th, 2015 · No Comments

Years ago if Network Services sent a magazine with a wrong barcode they would contact newsagency software companies as they are usually the first port of call if there is a problem. Not any more. Network sent a notice to newsagents and this eventually made its way to the software companies. Poor customer service from Network. 8 likes

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Tags: magazine distribution · magazines · Ugh!

Too much Shop Till You Drop

August 11th, 2015 · 2 Comments

There is no sense to the 300% increase in supply of Shop Till You Drop magazine. I look back at the sales history back to July last year and this latest allocation beggars belief. I can’t see why Bauer has done this. What a waste. 7 likes

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Tags: magazine distribution · Magazine oversupply · magazines

The problem with new magazines for newsagents

August 10th, 2015 · 14 Comments

A consequence of magazine publishers and distributors failing to address the poor financial return from magazines for small business newsagents is a reduction in space allocation in newsagencies for magazines. In real terms we make less today than five years ago yet the cost to us of magazines has increased between 5% and 10% year […]

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Tags: magazine distribution · magazines

Newsagents help

August 10th, 2015 · No Comments

Check out the magazine a friend found in a bag with the copy of Gourmet Traveller they purchased from Woolworths last week. We can tell from the sticker left on by Bauer that the magazine is a return from a newsagent. The newsagent would have paid to return the copy of Belle that failed to sell for […]

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Tags: magazine distribution · magazines

Gluten free opportunity for newsagents

August 8th, 2015 · No Comments

I encourage newsagent sot promote the latest issue of Gluten Free Life on their Facebook pages and elsewhere as this will drive sales. I did this a few weeks ago and know for sure additional traffic was generated for the business. When posting on facebook, write about coeliac disease as a gluten free diet is the only […]

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Tags: magazines · newsagency marketing

Waste of time sending us this sugar book

August 8th, 2015 · No Comments

I am frustrated we were sent ten copies of Sugar Smart Express Diet from Gotch. It’s a book. I can get similar books at 50% margin. Better still, I can control what I get. Shame on Gotch for wasting my time and money with this title – what an abuse of newsagents. 7 likes

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Tags: magazines

Pitching the BHG Colour Me title

August 6th, 2015 · 9 Comments

We have the Better Homes and Gardens Colour Me title here with newspapers, next to girls mag like Frankie as well as with our adult colouring department. This is an easy impulse purchase opportunity – as long as we make it easy for shoppers who will purchase but may not know the title exists. This […]

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Tags: magazines

Here’s the new adult colouring partwork set for newsagents

August 6th, 2015 · No Comments

I have been sent the first three issues of Art Therapy, the partwork set to be launched in September – being distributed by Gordon and Gotch. The launch and accompanying TV advertising will refresh interest in this space and, I suspect propel interest through to Christmas. Smart newsagents will ensure they have good stock of […]

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Tags: magazines · partworks

New adult colouring magazines today

August 6th, 2015 · No Comments

Gotch took to social media to promote two new art therapy / adult colouring titles that arrive in-store tomorrow. As I mentioned a few weeks ago, some newsagents in the UK have more than twenty of these titles. We are saturated with product in this space. 1 likes

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Tags: magazines

Resetting the magazines for the weekend

July 31st, 2015 · No Comments

On a Friday we reset magazine facings to reflect the different shopper we have visiting from Friday afternoon through to Sunday afternoon. In our case they are more interested in fringe and special interest titles. Our changes reflect this, to create a magazine department different to the two Coles supermarkets in the centre. Placing Daphne’s […]

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Tags: magazines

Promoting Total Girl and K-Zone

July 28th, 2015 · No Comments

I like the counter unit from Pacific Magazines for Total Girl and K-Zone. We are using the counter unit to promote the titles off location, away from the regular base for the titles. We have chosen to place the unit near our popular kids area toward the front of the shop. 4 likes

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Tags: magazines

Promoting Good Chef Bad Chef

July 27th, 2015 · No Comments

We are promoting the latest release of Good Chef Bad Chef inside and outside the business to leverage publicity surrounding the launch. The series has a good following and the best way to make the most of that is through promotion outside the business in my view. 2 likes

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Tags: magazines

More Pluto love – from Australian Sky & Telescope

July 25th, 2015 · No Comments

When writing about National Geographic today I neglected to call out Australian Sky & Telescope. It’s terrific to support an Aussie title at this time Pluto is in the news. We have the full face of the magazine placed so more than those seeking it will discover the title. 1 likes

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Tags: magazines