Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Unmerchantable magazines

May 6th, 2016 · 9 Comments

Here are photos I have been sent by newsagents of magazines they received yesterday. The stickers on the covers are from other newsagencies where these magazines failed to sell. Publishers ought to ensure we receive clean, fresh and merchantable stock. 1 likes

[Read more →]

Tags: magazines · Ugh!

Happy: a terrific niche music and arts magazine looking for distribution

May 6th, 2016 · No Comments

Happy magazine is a start-up Aussie magazine serving a niche in the music, art, culture space. It is genuinely unique and comes from a place of passion of the creative team behind the title. However, like any indie magazine start-up, the challenge with Happy magazine is how to reach people who will buy the magazine. There […]

[Read more →]

Tags: magazine distribution · magazines · Newsagency opportunities

Please support Gluten-Free Line out tomorrow

May 4th, 2016 · 1 Comment

The publisher of Gluten-Free Life has been using social media to promote the new issue, out tomorrow. e all ought to respond and leverage this title by promoting it in-store and on our social media pages. 5 likes

[Read more →]

Tags: magazines

Wow: The Rotten State of Newsagents

May 3rd, 2016 · 4 Comments

The Rotten State of Newsagents – Is it any Wonder Publishers Are Pushing Digital? By John Freeman is an indictment of the state of newsagents in the UK. While I have challenged him on some points, he makes other points all newsagents need to consider. Freeman needs to look at why newsagents cram magazines into less […]

[Read more →]

Tags: magazines · Newsagency challenges · Newsagency management

Promoting magazines to magazine lovers

May 2nd, 2016 · No Comments

Check out the ad being run by Mildura newsagent John Klemm in a glossy magazine being widely distributed in the area. I like the ad because it pitches quality and customer service in the headline and then focussed on magazine enthusiasts and also pitching a strong commitment to newspapers. It is rare to see such […]

[Read more →]

Tags: magazines · Newsagency management · newsagency marketing

Costco now sells magazines in Australia and other magazine retailers will not be happy

May 2nd, 2016 · 7 Comments

I am not sure when this happened but US warehouse retailer Costco is now selling magazines in Australia. Their price is 20% off the cover price. Yes, 20% off. Here is a photo I have been sent from someone visiting a local Costco store. Costco currently has eight locations in Australia with plans to grow […]

[Read more →]

Tags: Competition · magazines · Newsagency challenges · Newsagency management

Who Prince cover ought to drive a sell out for this issue

April 30th, 2016 · No Comments

The Who cover story about Prince is an excellent opportunity for all newsagents to drive a sell out. Place it at the counter, with newspapers and in the best location with weeklies. This is a perfect issue to go above and beyond for as impulse purchases are each to achieve. Our competitors are not treating this […]

[Read more →]

Tags: magazines

Magazines in prime position in 7-Eleven in Hong Kong

April 29th, 2016 · No Comments

The space and prime location commitment of 7-Eleven and other c-stores in Hong Kong is not diminishing. They are always at the front of the shop, inside the door, with easy access. While every display is crowded and full covers rarely are shown, that the space, location and range commitment is maintained speaks to revenue […]

[Read more →]

Tags: magazines

Displaying the challenging gift with purchase in Hong Kong.

April 29th, 2016 · No Comments

Check out the large Sabon brand gift with purchase bagged with the latest Cosmopolitan magazine in Hong Kong … and I thought some gifts packaged with magazines in Australia were challenging.  This gift takes up 50% more space than the magazine. 2 likes

[Read more →]

Tags: magazines

A stand-out magazine cover

April 28th, 2016 · No Comments

I love the stand out cover of Workout Manual that I saw at a WH Smith store a couple of days ago. This three pocket waterfall makes the most of the cover – it is what you see first in the aisle of colour. 4 likes

[Read more →]

Tags: magazines

Moving crossword magazines in the newsagency

April 26th, 2016 · 1 Comment

We relocated crossword magazines in the newsagency last week from the end of our fill-face magazine area to this placement between two sections of male-oriented titles, a section seen by almost everyone entering our main magazine aisle. The move will have the crossword section seen by more people and this should further list sales from […]

[Read more →]

Tags: crosswords · magazines · Newsagency management

The ANZAC and related magazines in the newsagency

April 25th, 2016 · 3 Comments

I used Facebook over the weekend to talk about two fascinating magazines in the newsagency right now that speak to thoughts around what we think of at this time of the year. Here are the two posts I did FYI: 3 likes

[Read more →]

Tags: magazines

Why I think newsagents should turn off early return facilities in their newsagency software

April 22nd, 2016 · 3 Comments

A newsagent I am working with is confronting an above average decline in magazine sales. Working through their data I can see they have been driving some of the sales decline by early returning magazines based on settings in their newsagency software, settings that were too severe and that did not take into account any […]

[Read more →]

Tags: magazine distribution · magazines

Supply of Stationery News today

April 21st, 2016 · No Comments

Gotch as provided this notice for newsagents re supply of Stationery News today. Gotch responded quickly on my notifying them of the problem on behalf of my stores and newsxpress stores early this morning. What they have sent to newsagents is a good quick response from the company: Dear Retailer, This is to inform you […]

[Read more →]

Tags: magazine distribution · magazines

Why I supported the MPA campaign in the newsagency

April 21st, 2016 · No Comments

I have been asked several times why supported the MPA magazine promoting in my newsagency when I make more money from other products. While there is no doubt newsagency businesses are (or should be) in transition. However, magazines remain a vitally important traffic driver. The MPA promotion was exclusive to our channel, the flow display […]

[Read more →]

Tags: magazines

The Ty Frizzy if a perfect gift with magazine purchase from Pacific Magazines

April 21st, 2016 · No Comments

The Ty Frizzy free with the latest issue of Total Girl magazine is perfect for the target shopper but evermore perfect for us as we sell Frizzys along with plenty of other Ty products. Indeed, Ty is an extraordinarily successful brand for us, making this promotion one we welcome and support. This is not an issue […]

[Read more →]

Tags: magazines

I love seeing publishers support small business newsagents

April 20th, 2016 · No Comments

While this is a UK magazine supporting UK newsagents any support for the shingle on social media is good. This tweet went to 19,200 followers. The image may be NSFW so I shrunk it. Click on it for a larger version. 1 likes

[Read more →]

Tags: magazines · Social Media

Homespun magazine in gift shops

April 20th, 2016 · 4 Comments

A few doors away from a newsagency and supermarket with Homespun magazine is this gift shop also offering the title. As newsagencies reallocate magazine space to higher margin product I expect to see more special interest magazines in a more diverse mix of retail businesses as publishers chase impulse purchases closer to people interested in […]

[Read more →]

Tags: magazines

If you stock Fuel magazine…

April 19th, 2016 · 2 Comments

If you stock Fuel magazine from indie publisher Fuel Press please make sure it is in an excellent position in appreciation of the support the publisher is giving the newsagency channel on Twitter. Here is their tweet to 6,098 followers: 8 likes

[Read more →]

Tags: magazines · Social Media

Women’s and men’s fitness magazines together in the newsagency

April 18th, 2016 · No Comments

In many newsagencies I visit I find women’s fitness magazines placed near fashion and pregnancy titles, away from men’s fitness titles. While I understand the rationale of this placement, I think there is value in women’s and men’s fitness titles being placed together as the same shopper could purchase from either or both segments in […]

[Read more →]

Tags: magazines

Sunday newsagency marketing tip: magazine placement as in-store marketing

April 17th, 2016 · No Comments

We made a crazy change to magazine placement in the newsagency on Friday last week –  placing entertainment / film magazines between car magazines and motorcycle magazines. The photo shows the result of the move. Click on it for a bigger version. I call this a crazy move as it is against what is usual […]

[Read more →]

Tags: magazines · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

President of Condé Nast on why their magazines defy the trend

April 16th, 2016 · No Comments

The Guardian has an article quoting, Nicholas Coleridge, President of Condé Nast speaking about why their magazines are not down. He clearly loves print: “There is something extraordinarily alluring about a glossy magazine, the physical quality, particularly a very thick one. “It is a pleasure that cannot easily be matched, the care taken by art departments, […]

[Read more →]

Tags: magazines

What do people think about the dot-to-dot magazines?

April 14th, 2016 · 4 Comments

Some publishers are saying the dot-to-dot is the new adult colouring. I am not so sure. with adult colouring it started as a movement first and magazine publishers followed. I can’t find any such movement re dot-to-dot predating the engagement by publishers. Dot-to-dot appears to me to be magazine publishers trying to create demand, to […]

[Read more →]

Tags: magazines · Newsagency challenges

The role of newsagents in promoting Chemist Warehouse

April 11th, 2016 · 1 Comment

Chemist Warehouse has a sale catalogue out now called The House of Wellness – see the photo – the same title of the ‘magazine’ News Corp. requested newsagents to hand out three weeks ago as a ‘gift’ as I wrote about here. The title is also shared with a radio program now running on the Fairfax owned 3AW and […]

[Read more →]

Tags: Ethics · magazine distribution · magazines

The People’s Friend and Reader’s Digest made fore each other

April 11th, 2016 · No Comments

The latest issues of The People’s Friend and Reader’s Digest magazines sit well together so that is what we have done. Placing Reader’s Digest in front of The People’s Friend will not hurt sales of the latter. Hopefully, the simple move drives sales of both that we might otherwise not have achieved. Take a moment and make this […]

[Read more →]

Tags: magazines · Newsagency opportunities