Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Why we should support Slam Skateboarding

October 2nd, 2014 · No Comments

Slam Skateboarding yesterday sent this tweet to its 24,400 followers on Twitter – naming newsagents as the place to purchase the latest issue which is on sale today. If you’re on Twitter, re-tweet their tweet. On your business facebook page promote this issue with the image they have used. In your magazine rack – make […]

[Read more →]

Tags: magazines

Using Ebola to sell magazines

October 2nd, 2014 · No Comments

Uncensored cuts to the chase in cover stories and the latest issue about Ebola is no exception.  We have it above newspapers – although I am not sure about the placement of The Walking dead calendar as that detracts from the seriousness of Ebola. 2 likes

[Read more →]

Tags: magazines

Promoting New Idea BBQ Essentials

October 2nd, 2014 · No Comments

Ww are promoting the New Idea BBQ Essentials title at the counter, with weeklies and with newspapers for the first week of the on-sale. It’s a good-looking title that we expect to do well in these impulse targeted locations. With BBQ season kicked off and this method of cooking so popular on radio and TV […]

[Read more →]

Tags: magazines

Woman’s Day wedding issue

October 1st, 2014 · 2 Comments

Info just in from Network Servcies on a special edition for eastern seaboard states (excluding far north Queensland) of Woman’s Day out tomorrow: There’s an additional Woman’s Day being delivered tomorrow to replace the stock that is currently on the shelf. It’s the same magazine, but with a 16 page cover wrap of George Clooney’s […]

[Read more →]

Tags: magazine distribution · magazines

Magazine publishers: are you happy with this retail display?

September 30th, 2014 · 3 Comments

Hey magazine publishers, are you happy with this display of magazines that I saw in a supermarket at the weekend? Even if fully stocked this display would look scruffy with the covers hard to read. The display does nothing to support the products in a way that I’d call respectful of the product. There is […]

[Read more →]

Tags: Competition · magazines

Brilliant monochrome ModelArt Australia cover

September 30th, 2014 · No Comments

I love the monochrome cover of the latest issue of ModelArt Australia magazine. It stand out in the sea of colour surrounding it on the shelves. Better still, the cover is perfect for showcasing the Model T. This cover for is a reason for giving the magazine time in the spotlight and that’s what we […]

[Read more →]

Tags: magazines

Relocating crossword and puzzle titles in the newsagency

September 29th, 2014 · No Comments

As part of a refresh of the magazine offer in the newsagency we relocated crossword and puzzle titles last week. The photo shows the new placement. The result improves shopability and better represents the category. Whereas we previously had the titles over two tiers with a third of titles obscured, in this new display all titles can […]

[Read more →]

Tags: magazines · Newsagency management · Newsagency opportunities

Overloaded with The Block magazine

September 29th, 2014 · 2 Comments

We have been sent three times more copies of The Block magazine than we sold last year. That doesn’t make sense to me. This is a perfect title to be supplied using the Bauer Media Sales Based Replenishment program and not using newsagencies as warehouses. I decided to early return stock at the weekend and reduce […]

[Read more →]

Tags: magazine distribution · Magazine oversupply · magazines

Exclusive Women’s Weekly offer at Coles

September 29th, 2014 · No Comments

Coles Supermarkets have an exclusive offer from Bauer Media with the latest Australian Women’s Weekly that is being promoted by way of a sleeve surrounding the current magazine. Shoppers can choose food, healthy, beauty, royals, entertaining or lifestyle title to go with their AWW purchase. 2 likes

[Read more →]

Tags: magazines

Loom band title too late for newsagents

September 29th, 2014 · 3 Comments

Amazing Loom Bands is a title that has arrived in-store a few months too late as the latest incarnation of the Loom band craze has passed for now. Australia is ahead as Loom bands seem to be big in the UK right now. The other issue with this magazine is the price – $16.95 is […]

[Read more →]

Tags: magazine distribution · magazines

Using the Jamie Oliver to drive magazine sales

September 28th, 2014 · No Comments

We have ensured customers see the full Jamie Oliver cover for the current issue of English Woman’s Weekly as this is what will drive impulse business for us. If you leave this issue in a usual magazine pocket you are less likely to achieve impulse purchases. I obsess take notice of covers as they are […]

[Read more →]

Tags: magazines · Newsagency opportunities

Hillary Clinton sells magazines

September 28th, 2014 · No Comments

We have one copy of the current issue of Woman & Home left thanks to the Hillary Clinton cover. I am certain interest in her has been the driver of this excellent result – demonstrating the value of a strong cover to drive incremental sales. We drove the success through prime position placement and with the […]

[Read more →]

Tags: magazines

Empire magazine makes excellent use of Vine

September 26th, 2014 · No Comments

I love the use of Vine being made by the publisher of Empire magazine. Check out the Vine video – 6 seconds – they have done for the latest issue of this terrific magazine. Vine is a brilliant platform for this type of social media promotion. Their tweet mentions newsagents: Empire’s #Interstellar issue is finally here, […]

[Read more →]

Tags: magazines · Social Media

Stunning looking AFL Record

September 25th, 2014 · No Comments

The souvenir edition of the AFL Grand Final Record looks stunning. We have it with sports titles, at the counter and next to our newspapers. I love their attention to detail on the cover, it stands out well – especially in this placement where one cover looks like a reflection of the other. For a […]

[Read more →]

Tags: magazines

Making the most of the Woman’s day RSPCA promotion

September 25th, 2014 · No Comments

We have been promoting this week’s Woman’s Day with this placement above our weekly magazines in addition to the usual stock on the shelves. It’s a call out to connect with theTV commercial running for this issue. The acrylic with the title has been placed so that it is seen by people as they leave […]

[Read more →]

Tags: magazines

Halloween is big enough for Time Out to be interested

September 23rd, 2014 · No Comments

A few newsagents I have spoken with recently have said that Halloween is not a big season, not big enough for them to sell halloween products. My own experience is different. It’s bigger than some more traditional seasons for us. More fun too. The value of Halloween is reinforced with the cover story in Time […]

[Read more →]

Tags: magazines · Newsagency opportunities

Calendar terms illustrate the brokenness of the Australian magazine distribution model and how it hurts newsagents

September 23rd, 2014 · 8 Comments

The margin newsagents make on calendars from magazine distributors are a perfect example of the brokenness of the newsagency magazine distribution model. Distributors and publishers think they are doing us a favour offering 40% gross profit can delayed billing to January. These terms are out of date, they are unacceptable. I make 60% from calendars […]

[Read more →]

Tags: Calendars · magazine distribution · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

Terrific promotion of RSPCA cards in this week’s Woman’s Day

September 22nd, 2014 · 2 Comments

On social media as eel as in paid TV spots, Bauer is actively promoting this week’s Woman’s Day and the free RSPCA trading cards pack. I’ve see a bunch of tweets. Here’s the TVC: 4 likes

[Read more →]

Tags: magazines

Another Rolling Stone off-location opportunity

September 22nd, 2014 · No Comments

Place some copies of  Rolling Stone with Frankie or similar titles to make the most of the Katy Perry cover. While Katy Perry is not a perfect match for the frankie shopper, it’s close enough to get more people considering purchasing this issue of Rolling Stone. Engaging with magazine covers helps drive sales. 1 likes

[Read more →]

Tags: magazines

Repurposing magazine fixtures

September 21st, 2014 · No Comments

We needed space for Halloween, Calendars and the start of Christmas stock in our 135sq m floorspace newsagency and so had to find a temporary home for our popular Jigsaw range. The placement revealed another use for magazine fixtures. While not perfect, we think it will work. These jigsaws have been deliberately placed next to […]

[Read more →]

Tags: magazines · Newsagency management

Coles promoting the Bauer $10 discount offer

September 20th, 2014 · 2 Comments

Here is how Coles is promoting the three Bauer magazines for $10 offer at a local Coles supermarket. I feel for the newsagent nearby. They can’t compete with this cheap deal. The Bauer pricing approach makes competition tougher. Either a title is good enough to carry the cover price or not. All the discounting around from Bauer in transit […]

[Read more →]

Tags: magazines

Spiteful reporting in Daily Telegraph helps sell AWW

September 20th, 2014 · No Comments

The media and social media coverage following what I’d label grubby spiteful reporting in The Daily Telegraph yesterday about Seven Network personality Sam Armytage helped drive interest in The Australian Women’s Weekly late in the on-sale for this issue. I’m happy to see we are down to our last couple of issues. 4 likes

[Read more →]

Tags: magazines

Film Ink supports newsagents

September 19th, 2014 · No Comments

The folks at Film Ink have tweeted to their 8,720 Twitter followers that the latest issue of their magazine is our now in newsagents. More good support for our channel from an independent Australian magazine that we should support in return. 5 likes

[Read more →]

Tags: magazines

Early returning the discount magazine bundle

September 19th, 2014 · No Comments

We early returned this bundle of Wheels and Motor because I don’t want to be part of what is oe a campaign by Bauer to push down magazine revenue. I have seen no evidence that these discount magazine packs from Bauer drive incremental sales in newsagencies. I am having far more success with a whole […]

[Read more →]

Tags: magazines · Newsagency management

Promoting Better Homes and Gardens

September 19th, 2014 · No Comments

We have  the latest issue of Better Homes and Gardens with weekly newspapers, next to weekly magazines, at the counter and in this aisle end display. It’s all part of our usual first week on-sale push for what is our top selling monthly magazine. It always responds well with strong sales. We pull back after the first […]

[Read more →]

Tags: magazines