Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Nothing like a good magazine relay to reconnect with a core category

November 22nd, 2014 · No Comments

I relayed the magazines at one of my newsagencies today – for the first time in six months. The photo shows the new back wall after the relay. This wall targets our male shoppers – it is on the back wall of the shop, to lure them down to the back and past cards and […]

[Read more →]

Tags: magazines · Newsagency management

Timely People’s Friend special edition

November 22nd, 2014 · 4 Comments

The Great War under branding of The People’s Friend is timely not only for commemorating the war but also because it makes for a wonderful Christmas gift for those who love The People’s Friend brand. We have this one-shot title placed next to The People’s Friend as you can see in the photo. The full face display […]

[Read more →]

Tags: magazines

Magazine publishers ignore the channel that sells 50% of magazines in Australia

November 19th, 2014 · No Comments

Newsagents do not have a voice at the Publishers Australia conference in Sydney this week – Publish – The Future of Print and Digital Publishing. It is a missed opportunity for our channel and publishers to talk about the future of print publications. The program looks terrific with sessions newsagents could engage in. 1 likes

[Read more →]

Tags: magazine distribution · magazines

Sneaky magazine interest

November 19th, 2014 · 6 Comments

Sneaky magazine is generating good interest. It’s a fresh title offering a unique mix of stories. The covers are especially appealing, standing out in the sea of colour in the magazine shelves. We give Sneaky a full cover facing because of the unique covers. Sneaky is a tile we are using to reflect the diversity […]

[Read more →]

Tags: magazines

Leverage the zombies opportunity

November 19th, 2014 · No Comments

The latest National Geographic should be placed by newsagents where people can see the full cover. If you have calendars, day-t-a-page and other collectible items from The Walking Dead tv show, place them with the magazine. This is an excellent cover that we can use to drive incremental sales of the title. 0 likes

[Read more →]

Tags: magazines

Bauer Media ignores newsagent sales data & sends extra stock when there is plenty in-store

November 18th, 2014 · 22 Comments

This is not a new story. What I describe here happens in newsagencies across Australia every week, many times over. It’s been happening for years. This is a crime. There appears little or no interest in key spiller businesses in fixing the issue. Shame on those involved as you are the people hurting small business […]

[Read more →]

Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Social responsibility

Yours Woolworths deal

November 18th, 2014 · No Comments

The issue of Yours magazine which I saw in a Woolworths supermarket on the weekend had a gift with purchase which is not on the newsagency channel copy. The Christmas card pack is a good gift delivered with ideal timing, something that would have helped drive sales in newsagencies had we been given it. 1 […]

[Read more →]

Tags: magazines

Boosting a magazine out of the pocket

November 18th, 2014 · No Comments

With no spare space for displays we are using tactics in magazine pockets to call out titles. A simple cardboard riser under copies of Better Homes and Gardens makes it more noticeable and helps drive sales. It’s a small step that took a minute to execute and the result is worth it. 1 likes

[Read more →]

Tags: magazines

Mother & Baby another magazine to stop selling

November 17th, 2014 · 3 Comments

With the publisher perpetually marking down the price of Mother & Baby magazine in Coles supermarkets I see no point in offering this title in the newsagency. The saved pocket is better used to promote titles that are not seeking to make supermarkets look cheaper than newsagencies. Hopefully one day the publisher will realise that […]

[Read more →]

Tags: Competition · magazines

Pacific Magazines trumps Bauer Media in latest magazine audit

November 15th, 2014 · 2 Comments

The July – September magazine audit results will give the folks at Pacific Magazines encouragement and the folks at Bauer Media reason to reconsider their discount packs. In key head to head competition, Pacific won out on key fronts: New Idea sales declined 2.20% while Woman’s Day sales declined 5.90%. That’s Life sales declined 4.00% while […]

[Read more →]

Tags: magazines · Newsagency challenges

Promoting Christmas Better Homes and Gardens

November 15th, 2014 · No Comments

We have the floor display unit promoting Better Homes and Gardens, Family Circle and the BHG Christmas cookbook at the end of the main magazine aisle. The placement is the third location for each of the promoted titles. It’s designed to draw shoppers down the aisle. This location is the best place currently available for […]

[Read more →]

Tags: magazines

How is Bauer Reader Rewards working for you?

November 14th, 2014 · 9 Comments

I don’t offer Bauer Reader Rewards in my newsagencies and so cannot answer this question. I’m asking it here because a non circulation product supplier asked me today as they are considering an app based loyalty program. My view is these brand based loyalty programs are not helpful to newsagents as our businesses are not […]

[Read more →]

Tags: magazines · Newsagency management

Australian Family Tree supporting newsagents

November 14th, 2014 · 1 Comment

Australian Family Tree magazine is using Twitter to support newsagents. Here’s a good reason for us to support this independent magazine. Every tweet from a supplier mentioning newsagents is a shout out to our channel. 5 likes

[Read more →]

Tags: magazines

Code of conduct for magazine publishers and distributors

November 14th, 2014 · 11 Comments

Magazine Publishers Australia and representatives of Pacific Magazines, Bauer Media, Network Services and Gordon an Gotch have been working on a possible code opt conduct for the supply of magazines to newsagents. This work was initiated by the publishers and has been in discussion for a year. Any code is a complex process because it […]

[Read more →]

Tags: magazine distribution · magazines · Newsagency challenges · Newsagency management

Another duplicate barcode problem with Bauer titles

November 13th, 2014 · 1 Comment

Bauer Media advised newsagents today about another duplicate barcode issue. This time it’s TechLife and APC affected. Newsagents need to ensure they have the right advice from their software supplier for handling this so that returns are processed correctly. here is the announcement: Please be advised that AUTRALIAN PERSONAL COMPUTER went out today with the […]

[Read more →]

Tags: magazines

Cleo now being discounted

November 12th, 2014 · No Comments

The sign I saw in a Newslink store earlier this week shows Cleo has been added to the pack of Bauer titles available from these shops at a discount to the cover price. The inclusion of Cleo with the weekly titles could be an indication of challenges for the title. 3 likes

[Read more →]

Tags: magazines

Grand Gesigns frequency increases

November 12th, 2014 · No Comments

The frequency of Grand Designs magazine is increasing from four to six times a year. This title has found a valued place in our home and living section thanks in part due to the TV coverage on ABC and Lifestyle. We co-locate for the first two weeks to make the most of PR around each […]

[Read more →]

Tags: magazines

Radio group purchases Morrison Media, publisher of Frankie magazine

November 11th, 2014 · No Comments

Pacific Star, operators of sports radio station SEN and MyMP is acquired Morrison Media, the publishers of Frankie. The only other print media they own is Inside Football. From their ASX announcement Pacific Star says the Morrison business will operate from a separate entity, business as usual. Morrison Media has had some challenges in recent times since the […]

[Read more →]

Tags: magazines

Newspapers customers like crosswords

November 9th, 2014 · No Comments

We have had the BHG Puzzle Book with newspapers and it’s worked well. An acrylic is clipped into the slat wall next to The Age – adding a pocket to what was unused space. Most purchases are on impulse – making the newspaper purchase more valuable. 0 likes

[Read more →]

Tags: magazines

More special interest magazine publishers support newsagents

November 7th, 2014 · 2 Comments

Here more examples of magazine publishers supporting newsagents as the go to retailers for their titles. The screen grab is from Twitter this week. It shows how the two publishers are specifically promoting our channel. While Australian Boxing Legends and Stage Whispers are not volume sellers, people who purchase them are valuable to us as these titles […]

[Read more →]

Tags: magazines · Social Media

Bauer exclusive deal with Woolworths

November 7th, 2014 · No Comments

I got to see the Exclusive to Woolworths gift with purchase stand from Bauer first hand this week. It’s impressive in terms of the stand itself and the gift. While I am not a consumer of the promoted titles, I expect the promotion to work for Bauer and Woolworths. This practical and shopper focussed offer is […]

[Read more →]

Tags: Competition · magazines

News Life Media supporting supermarkets

November 7th, 2014 · 5 Comments

This stand promoting a range of News Life media and the terrific gift with purchase of any of the titles which I saw in Woolworths gives the supermarket chain a valuable advantage over newsagents for the promoted titles. The stand is Woolworths branded – making me think this is a offer exclusive to them. Note: […]

[Read more →]

Tags: Competition · magazines

Do you have this Cleo gift with purchase

November 7th, 2014 · 3 Comments

In Woolworths earlier this week I noticed this Cleo packed with a terrific gift of LeTan wash off tan for summer. It’s a good gift with purchase for the target Cleo reader this time of the year. I am not sure if this is a Woolworths or supermarket only deal. Anyone else get it? I […]

[Read more →]

Tags: magazines

Newsagents – beware duplicate barcodes

November 6th, 2014 · 1 Comment

Network Servcies has two titles out this week with the same barcodes. This is a dreadful error by the publishers. 03/11/2014 – THE CLASSIC MOTORCYCLE Bipad 3748 Issue 201401 Correct Barcode 9780992584955 06/11/2014 – GUIDE TO THE CRICKET WORLD CUP Bipad 3817 Issue 201401 Correct Barcode 9780992584948 Make sure you handle this according to advice from […]

[Read more →]

Tags: magazine distribution · magazines

The Friendship Book delivers excellent destination business

November 6th, 2014 · No Comments

We are promoting The Friendship Book for 2015 with placement in front of magazines, next to People’s Friend. As we do each year, we’ll order more stock. Our problem with this title is under supply! It’s feast or famine when ti comes to magazines! 1 likes

[Read more →]

Tags: magazine distribution · magazines · Ugh!