Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Leveraging My Kitchen Rules

May 3rd, 2015 · No Comments

We are promoting the My Kitchen Rules cookbook above newspapers, with cookbooks and next to weeklies for the first couple of weeks to leverage the opportunity. This location with newspapers puts it in front of the most eyeballs and demonstrates our valuable support. 0 likes

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Tags: magazines

Magazine week: How to make magazines more profitable in your newsagency

May 1st, 2015 · 1 Comment

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Magazine week: How to drive repeat magazine sales in the newsagency

April 30th, 2015 · No Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Make the most of K-ZONE in your newsagency

April 30th, 2015 · No Comments

The latest issue of K-ZONE magazine ought to be with all your Avengers product as well as at the counter plus in its usual location. This issue should sell out. The movie opened last weekend and it did huge business. In my own shops, Avengers products are selling very well. This issue of K-ZONE is […]

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Tags: magazines · Newsagency opportunities

Magazine week: How to promote magazines outside your newsagency

April 29th, 2015 · 6 Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Mediaweek helps show magazines differently

April 28th, 2015 · No Comments

A feature of the Mediaweek daily email is the display covers of magazines out this week. While not displaying all new issues, the mix is broad enough to provide a view of some titles that may not be on my radar. As I am on the road a lot, this email lets me see a title I […]

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Tags: magazines

Magazine week: How to grow magazine sales in your newsagency

April 28th, 2015 · No Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magaZine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines

Shoppers cannot find Woman’s Day magazine

April 28th, 2015 · No Comments

We had a bunch of people yesterday saying they could not find Woman’s Day.  A couple said they did not want to buy Woman magazine. While it is easy to laugh about this, it is a real problem when you obscure the brand as has been done with the latest issue of Woman’s Day. 3 likes

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Tags: magazines

Magazine week: Why magazines matter in a retail newsagency

April 27th, 2015 · 1 Comment

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Newsagency management · newsagency of the future

Promoting Who magazine

April 27th, 2015 · 3 Comments

Even though the Bruce Jenner interview has not aired in Australia, it has received plenty of media coverage and is being discussed considerably online. We have had Who prominently displayed and this has resulted in incremental business for us. It’s not too late for you to do this. 4 likes

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Tags: magazines

Sunday newsagency management tip: when to early return magazines

April 26th, 2015 · 4 Comments

Early returning of magazines is the returning to the distributor of titles prior to their recall date. While you can use your newsagency software to suggest early return numbers the day of receipt of the stock, my advice if space permits is you undertake this activity from the shop floor – giving all stock and […]

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Tags: magazines · Management tip · Newsagency management

Diabetic Living magazine works with newspapers

April 26th, 2015 · No Comments

We have some copies of the latest issue of Diabetic Living placed with newsapapers and it is working. This is a title people will purchase on impulse. I figured next to newspapers makes sense to leverage that opportunity. 0 likes

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Tags: magazines · Tactical display

Zoo ANZAC day failure

April 25th, 2015 · No Comments

Had some comments today about the poor taste of the cover of Zoo magazine. I suspect the couple who complained sought the magazine out specifically to make the complaint. I agreed with them – they were happy with that. 2 likes

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Tags: magazines

ACCC conference listens to newsagent concerns over proposed magazine supply changes

April 24th, 2015 · 40 Comments

The ACCC conference to consider a trial of new magazine supply rules held yesterday in response to a request I submitted on behalf of newsXpress was well attended. Major magazine publishers attended along with the MPA, lawyers, the ANF, VANA and NANA, several newsagents and a rep from POS Solutions. While the main conference room was […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagency marketing group · Newsagent representation

Promoting Star Wars magazines and Itty Bittys

April 21st, 2015 · No Comments

Promoting the Star Wars Itty Bittys from Hallmark with the Star Wars part series is a no brainer move to us even though on first glance you could say they appeal to different shoppers. Our experience is they appeal to the same shopper. A guy who collects all things Star Wars will happily add the […]

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Tags: Gifts · magazines

Promoting the Madonna cover

April 21st, 2015 · No Comments

Rolling Stone and MOJO next to each other will perform much better than away thanks to the Madonna cover story on each. Investing time to get placement right drives better sales.  We can encourage shoppers to purchase more than they intended. 0 likes

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Tags: magazines

Promoting the Win a Car competition

April 21st, 2015 · No Comments

We are promoting the new Win a Car competition from Pacific Magazines in three locations at the moment including on the lease line facing into the mall and this placement in our women’s magazine aisle. This popular competition drives sales and entries. Since it is not running in supermarkets I encourage newsagents to get behind the […]

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Tags: magazines

Will the Netflix of magazines challenge print

April 20th, 2015 · 1 Comment

Magzter is a new digital magazine newsstand. For A$9.99 a month you have unlimited access to digital editions of more than 2,500 magazine titles, their back issues, notifications of new content and access on all devices. You can sign up for a year for A$99.99 and it only costs A$8.33 a month. There is a lite […]

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Tags: magazine distribution · Magazine oversupply · magazine subscriptions · magazines · Newsagency challenges

Special interest magazine business strong

April 20th, 2015 · No Comments

Fairfax published a profile recently on niche magazines titles and MagNation, a speciality magazine retail business which is 10 years. While it is a good story and supportive of print magazines, the article fails to acknowledge that many newsagents actively support niche titles. One reason our channel does not support more is because of the barriers within […]

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Tags: magazine distribution · magazines

Proof the right gift with purchase drives magazine traffic

April 20th, 2015 · No Comments

We had a customer yesterday come in specifically to purchase Dolly because of the gift with purchase. Unfortunately, we did not have stock of the specific gift they wanted but they did browse and make another purchase. That they came in specifically because of the gift is good news to celebrate. This is the second […]

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Tags: magazines

Now that’s a magazine cover

April 18th, 2015 · No Comments

Who doesn’t hate the IRS (the ATO in Australia) or have had frustration with them? This cover will have excellent cut through for those of that mind. A guy next to me pointed it out: finally, a magazine cover that makes sense, he said. He bought the magazine for the first time ever. 2 likes

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Tags: magazines

Digital offer with print issue of People magazine

April 18th, 2015 · No Comments

There is a digital offer on the shelf in retail with the latest issue of People Style Watch. You get access to a digital issue if you purchase the print issue. This marketing drives sampling of the digital experience. It is a key component of the education strategy of a number of magazine publishers. 1 likes

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Tags: magazines · Media disruption

Small format magazine floor display unit

April 18th, 2015 · No Comments

I like the single purpose floor display unit supplied to retailers for holding and promoting the 2015 swimsuit edition of Sports Illustrated magazine. This stand has lower profile than the floor stands we see in Australia. Italy has a terrific shelf at the bottom for holding bulk stock – this stabilises the stand and provides excellent […]

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Tags: magazines · visual merchandising

I miss a national weekly magazine

April 18th, 2015 · No Comments

While I understand our market size does not support it, I do miss the weekly news magazine in Australia. While The Saturday Paper plays in this space and is a favourite publication of mine, I likes the broader range of articles in The Bulletin. I have found myself enjoying the selection of weekly titles available […]

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Tags: magazines

Promoting magazines for the season

April 15th, 2015 · No Comments

This photo shows how bookseller Barnes & Noble is promoting home and garden magazines – timed with Spring here in the US.  I’ve seen it in each Barnes & Noble store I’ve been into. I am sure we could drive magazine sales with multi title promotions like this. 4 likes

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Tags: magazines