Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Free homes+ magazine launch

August 21st, 2014 · No Comments

Some newsagents have access to the free stock of the launch issue of the homes+ title from Bauer as part of a promotion by the company supporting its Reader Rewards Bauer title related loyalty program. I’m not doing it as I don’t run Reader Rewards. I think homes+ will struggle as it is entering a well-served […]

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Tags: magazines

How does the ACCC set its priorities?

August 20th, 2014 · 2 Comments

The ACCC chairman has been all over the media this week touting a victory over Maggie Beer and what the ACCC says is misleading labelling. I don’t see how any shopper considering purchasing Maggie Beer products could have been misled. The products are conceived and developed in Maggie Beer’s kitchen in the Barossa Valley. That […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

Being transparent with newsagents on magazine performance

August 20th, 2014 · 2 Comments

This image shows year on year magazines sales performance for one of my newsagencies for the April through June quarter in 2014 compared to 2013. I am publishing the data here as proof of the sales growth we are achieving. This is necessary to counter a comment reportedly made by a magazine publisher recently that […]

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Tags: magazines · Newsagency management

Keeping magazine oversupply survey open

August 19th, 2014 · 2 Comments

I am keeping the survey for you to record details of magazine oversupply open for a while. List specific details, by title, details of recent oversupply experiences. Data needs to be  in a specific format with one line per title. Here’s he survey link: https://www.surveymonkey.com/s/JCHT3H8 You can response more than once if you have more oversupply experiences. 0 […]

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Tags: Magazine oversupply · magazines

Phantom comic shoppers are the best

August 19th, 2014 · 1 Comment

Customers, mainly guys, who collect Phantom comics are valuable to us. They are loyal not only to the title but also to the shop. Every few visits, when they have a need, they purchase something other than the next issue of the Phantom magazine. Indeed, the Phantom magazine shopper is an ideal habit-based shopper, one […]

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Tags: magazines

Military Watches partwork popularity strong

August 19th, 2014 · 16 Comments

There is continued strong interest in the Military Watches partwork. The coverage of World War 1 related stories heading into next year’s anniversary are part of the reason. We promote the title so it’s seen by people who will purchase on impulse. 0 likes

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Tags: magazines · partworks

Welcoming magazine readers

August 18th, 2014 · 18 Comments

It’s usually guys who sit on the floor of the newsagency to read magazines or crouch in aisles to read magazines. On the weekend I noticed a lady crouched down looking through our cross-stitch magazine titles. It made me smile. I like seeing customers engage with magazines like this. I’m happy for them to read. I’m […]

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Tags: magazines

Sneaky editorial promotes newsagencies

August 18th, 2014 · 1 Comment

Check out the editorial in the issue of Sneaky magazine we received last week to sell with 100% gross profit. It explains why the free magazine is now available for purchase through out channel – because people could not get access to a free copy. Given the unique nature of the title it would be […]

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Tags: magazines

Frankie stands out again

August 18th, 2014 · 19 Comments

We have another stand-out issue of Frankie magazine on the shelves of newsagencies. Its soft blue cover is a stand out in the sea of colour in the magazine department – making it the title you notice first in a busy aisle. Frankie is one of the most important titles we carry because of the shoppers it attracts. 3 […]

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Tags: magazines

Record your magazine over-supply stories

August 17th, 2014 · No Comments

I have created a new one-question survey on magazine over supply. I’d like you to list specific details, by title, details of recent oversupply experiences. I am keen for the data to be in a specific format with one line per title. Here’s he survey link: https://www.surveymonkey.com/s/JCHT3H8 0 likes

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Tags: Magazine oversupply · magazines

Robin Williams cover drives Who sales

August 17th, 2014 · No Comments

Like most newsagents I guess I could have sold double or triple the allocation of Who magazine. Interest has been strong because of the Robin Williams cover. The sales are reminder of the role a print magazine plays in a big news story. 1 likes

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Tags: magazines

100% commission for Sneaky magazine

August 16th, 2014 · No Comments

Sneaky magazine has been introduced to newsagents with a 100% commission offer for our first issue. Several newsagents I’ve spoken with were surprised about this. It would have been good to have better information prior to the stock arriving – especially given the target shopper for a title we need to find new space for. […]

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Tags: magazines

InStyle challenging to display

August 16th, 2014 · 4 Comments

The photo shows how the latest issue of InStyle magazine looked in a newsagency I saw earlier this week. The gift with the title makes the offer look trashy when you place the usual volume of stock in a pocket. It’s hard to know the alternative that would drive sales as a good gift does. I […]

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Tags: magazines

More discount magazines

August 15th, 2014 · No Comments

Check out the stand I saw at a Melbourne based WH Smith outlet Wednesday.  The pitch is: Buy one magazine at full price and your next title from the stand is half price. In this same shop they also have the usual Bauer discount for weeklies giving around 30% off for a multi title purchase. The […]

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Tags: magazines

More discount magazine packs

August 15th, 2014 · No Comments

I noticed these two discount magazine packs in a couple of supermarkets on Wednesday.  It feels like this discount campaign from Bauer is increasing frequency. 0 likes

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Tags: magazines

What can magazine publishers and or magazine distributors do to stop newsagents early returning magazines?

August 14th, 2014 · 9 Comments

I asked this question as part of my early returns survey this past weekend. Here are all the responses – from survey participants, not me – to this question exactly as entered except for some spelling corrected. The sequence is that in which they were entered by newsagents with response #144 being the first. Magazine […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency opportunities · Newsagent representation

Delayed billing does not play in newsagent magazine early return decisions

August 13th, 2014 · 2 Comments

72.62% of newsagents participating in the early returns survey on the weekend have indicated that delayed billing does not impact early returns decisions. This will shock some magazine publishers. I know of publishers who have been encouraged to introduce delayed billing to reduce early returns. Are you listening publishers? I sincerely hope so. I created this […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future

Poor label placement can hinder magazine sales

August 13th, 2014 · 2 Comments

I was helping a newsagent to boost magazine sales recently and trained them on label placement. They were putting labels on titles they did not need to label and they were placing the labels without care. Placing a label over the title masthead – as in the example in the photo – can make it […]

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Tags: magazines · Management tip

What do you think of How Busy Women Get Rich?

August 13th, 2014 · 3 Comments

I’d love to hear what newsagents think about How Busy Women Get Rich a new title released this week by Bauer Media. I find the title jarring but I am not the customer. Despite what I think we have the title placed with business as well as with women’s titles. We will give it a couple […]

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Tags: magazines

Last call: newsagent survey on early magazine returns

August 11th, 2014 · 5 Comments

Please take my four-question survey for newsagents on early return behaviour and reasons: https://www.surveymonkey.com/s/KLBV87H 0 likes

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Tags: magazine distribution · magazines

Fuel Magazine supports newsagents & we should support it

August 11th, 2014 · No Comments

The publisher of Fuel Magazine hit Twitter last week in support of newsagents as the go to retailers for the specialist automotive culture title. I thanked them for their support. They are keen to see more newsagents actively get behind the Aussie title – and Fuel Magazine is the real deal when it comes to being Australian. Check out […]

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Tags: magazines

Men’s Fitness cover-up

August 11th, 2014 · No Comments

I was disappointed to see the masthead of the latest Men’s Fitness magazine covered with a stuck-on ad for Anytime Fitness. With the Men’s Health and Men’s Fitness mastheads looking similar – red on white – I’d have avoided covering up a key differentiator – the word Fitness. The offer itself is not worth trashing […]

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Tags: magazines · newspaper masthead desecration

Newsagent survey on early magazine returns

August 10th, 2014 · 1 Comment

Please take my four-question survey for newsagents on early return behaviour and reasons: https://www.surveymonkey.com/s/KLBV87H 1 likes

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Tags: magazine distribution · magazines

How one customer paid $2.00 for Yours magazine

August 9th, 2014 · 4 Comments

A customer today told me that we charge too much for Yours and that they just paid $2. They bought the Australian Women’s Weekly and Yours at a Coles Express and got Yours for $2.00. They went back later and returned AWW using the refund to buy another title they actually wanted – meaning they […]

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Tags: magazines · Ugh!

Newsagent survey: why do you early return magazines?

August 9th, 2014 · 5 Comments

I have created a four question anonymous survey for newsagents on early return behaviour and reasons: https://www.surveymonkey.com/s/KLBV87H The results will be published here. You can see responses so far when you complete the survey. 5 likes

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Tags: magazine distribution · magazines · Newsagency challenges · Newsagency management