Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Bauer and Coles offers magazines at half price

January 30th, 2015 · 2 Comments

Coles is offering ZOO, OK!, Woman’s Day & NW for half price with any fuel purchase. These are all Bauer Media titles. The promotion is in the Coles Express catalogue. This is Coles and Bauer Media banding driving sales for Coles and potentially reducing traffic flow of the newsagency channel. Thanks for that Bauer. While […]

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Tags: Ethics · magazines · Newsagency challenges · Newsagency management

Newsagents: have your say about a possible fresh approach to magazine distribution

January 29th, 2015 · 50 Comments

I have been talking with a senior magazine distribution executive on behalf of newsagents on a possible change to their model and write today to open the topic for discussion by newsagents. But first, here is one question for you: If you were given the control you want over magazines you receive, would you use it, […]

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Tags: magazine distribution · Magazine oversupply · magazines

What a waste of energy sending out this unwanted cookbook

January 28th, 2015 · No Comments

We early returned  Eating Well from Bauer Media as we have access to equally appealing cookbooks at 50% margin and more. The supply of the unwanted low-margin title is a good example of the waste in our channel. I suspect we are not alone in early returning the title. The cover price would have newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines

Woolworths adjusts magazine placement?

January 27th, 2015 · No Comments

A Woolworths I visit regularly has changed magazine segment placement within the department. Weeklies are now in the middle of their magazine wall rather than at the right hand end. this is an interesting move. It’s making me wonder if we try something similar. Right now we have weeklies at the entrance to our main […]

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Tags: magazines

WH Smith magazine offer

January 24th, 2015 · No Comments

WH Smith in Australia is promoting an offer with Mindfood and their Mindfood Style megabuck discounted to $20 when you purchase both titles. Note the branding on the promotional card placed to the side of the stock. Network wide discipline is the key to other groups offering similar deals. 12 likes

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Tags: magazines

The latest Cleo stands out

January 24th, 2015 · No Comments

Sometimes a magazine cover stands out more than usual, making it the hero of the section. This is the case with the latest issue of Cleo. The cover looks stunning. The green is a break from the usual colours featured on women’s magazines, this is a key reason it stands out. We are leveraging the cover […]

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Tags: magazines

Smart Officeworks charity campaign enhances their Back To School pitch

January 23rd, 2015 · No Comments

The teaming by Officeworks with The Smith Family as part of their Back To School promotion is smart. People will see it and automatically think that by shopping at Officeworks they are helping needy kids with school supplies. The collateral I saw in-store at an Officeworks yesterday provided no details. Indeed, it looked like a […]

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Tags: magazines

Shocking behaviour by a retail landlord

January 22nd, 2015 · 5 Comments

I heard a story earlier this week about a new newsagent  opening a new business who has been told by the landlord they cannot open their shop until all magazine pockets are filled. I’d never stand for this unless there was a provision in the lease which gave the landlord such power – but I’d […]

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Tags: Ethics · magazines

Sneaky with newspapers

January 21st, 2015 · No Comments

A newsagent called me today to ask how I was placing Sneaky magazine with newspapers following my post earlier today. I said I’d post a photo. Here it is. Click on the image. 0 likes

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Tags: magazines · Newspapers

Put Sneaky magazine next to your newspapers and gossip magazines

January 21st, 2015 · No Comments

With the Edlesten and Gekko train-wreck engagement in the news this week, the timing is perfect to put Sneaky magazine out where more people will notice it and, hopefully, purchase it. No other magazine retailer would engage like this. 2 likes

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Tags: magazines

Here’s how we use a magazine aisle end

January 20th, 2015 · No Comments

Years ago this aisle end would have hosted Connections or other magazine promotions. Now, it hosts prorudcts. Magazine sales are up. Not using it for magazine displays is not hurting. Products we place here sell – generating a better return on the space. To newsagents still doing big aisle end displays promotion magazines I’d ask why? In my […]

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Tags: Gifts · magazines · newsagency marketing

Good counter offer from Pacific Magazines

January 20th, 2015 · No Comments

We’ve had a terrific run of purchases of On the Table in 30 Minutes from Pacific Magazines. It’s been the right title at the right time, packaged well and pitched at the right price. We started it at the counter and that’s where it has worked best – purchased on impulse. 0 likes

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Tags: magazines

If you sell Country Life

January 19th, 2015 · No Comments

If you sell Country Life magazine be sure to get the latest issue out with the full cover on show. The Paddington cover story feature is timely given the terrific publicity for the movie. We have an opportunity – thanks to the Paddington cover – to get people buying this title who would not usually […]

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Tags: magazines

No sales for Triple J Annual

January 19th, 2015 · 2 Comments

I’m a Triple J fan – I like the station and have enjoyed the magazine. I’m disappointed to note that we did not sell a single copy of the Triple J Annual – and this is why we pulled it off the shelves early. No sales in weeks … it’s not paying for the space. […]

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Tags: magazines

Have you been oversupplied Home+

January 19th, 2015 · 5 Comments

Despite a poor sell through and plenty of returns, Bauer Media increased supply of Homes+ by a small amount, wasting our time, space and cash. What a waste. There is no excuse for supply creep – increases by small steps. 0 likes

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Tags: magazines

The first early magazine returns sweep of 2015

January 17th, 2015 · 27 Comments

With no reasonable or fair mechanism through which to manage magazine supply, early returns are a must to manage space use, inventory investment and cash-flow. Today, I’ve done the first sweep for 2015, in plenty of time for the returns to be processed with this month’s data. In addition to taking of all stock for […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

Charlie Hebdo not coming to Australia

January 17th, 2015 · No Comments

Magazine distributor Gordon & Gotch yesterday confirmed to newsagents yesterday that Charlie Hebdo will not be available in Australia. 6 likes

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Tags: magazines

Relevant Sneaky magazine cover story

January 17th, 2015 · No Comments

While I think Geoffrey Edelsten and his revolving door girls are publicity whores, I do love the cover on the latest issue of Sneaky magazine. I’m not my customer and plenty are interested. Also, whether one likes them or not, the photo and story are fascinating as the photo shoot in Melbourne generated considerable publicity. […]

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Tags: magazines

Terrific Take 5 Australia Day promotion

January 17th, 2015 · No Comments

I like the approach Take 5 from Bauer Media has to Australia day with the free necklace and earring set, a story reference on the front cover and free and gold colouring. It’s good to have a magazine around which we can theme Australia Day promotions as it extend the relevance of the display.. 1 likes

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Tags: magazines

Snacks and magazines

January 15th, 2015 · No Comments

Check out how suppliers are working together in the US to offer snacks and magazines together as a deal on a purpose created shop floor stand. While I think this is a terrific initiative for convenience / transit businesses, it’s not something I’d run with as my shoppers are not likely to purchase snack products with […]

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Tags: magazines

Do you stock Charlie Hebdo?

January 15th, 2015 · 10 Comments

I’d love to hear from any newsagents in Australia who regularly stock Charlie Hebdo. 5 likes

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Tags: magazines

If magazine publishers and distributors do not offer viable terms, what then for newsagents?

January 15th, 2015 · 65 Comments

On the issue of newsagents achieving better margin on magazines, I appreciate there are some newsagents who think there is no hope, that things will never change. I’m an optimist and think that there are enough magazine publishers who value the role we play in putting their titles in front of new eyeballs for them […]

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Tags: magazines · Newsagency challenges · Newsagency management · Newsagency opportunities

Useful magazine barcode info could help newsagents save time and money

January 15th, 2015 · 1 Comment

I love the information placed with barcodes on magazines in the US. If this were included for Australian titles it would mean newsagents could choose to not label titles. – thus saving time and money. While I like knowing the quantity received when I am doing my shop floor cull, it’s not essential. Magazine publishers […]

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Tags: magazines · Newsagency management

Unbagged porn can’t be distributed

January 15th, 2015 · 7 Comments

A newsagent dent through this photo of Picture 100% Home Girls which cannot be sent to sub agents as it is not bagged as it usually is. This will result is 100% returns and that could play out in future supply. The production error will be costly for newsagents and the publisher. 0 likes

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Tags: magazines

News Corp. offers free magazines with newspaper App subscription

January 13th, 2015 · 2 Comments

This image is an ad from The Advertiser from News Corp. in Adelaide – Friday 9, page 36. The ad is promoting a subscription to the newspaper App and a bunch of magazines. It’s a compelling offer that appears set on cannibalising the print product. I wonder how retail and distribution newsagents feel about this? While the […]

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Tags: magazines · Media disruption · Newspapers