Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Great support for newsagents by Gluten Free Life magazine

February 10th, 2016 · No Comments

4 likes

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Tags: magazines · Social Media

Remembering David Bowie in the newsagency

February 8th, 2016 · No Comments

We have given prime position to the music magazines remembering David Bowie. We have also been using social media to let people around know that we have these magazines as his passing is an opportunity for a real fan to collect a special edition of a memorial feature for future reference. The purpose of the social […]

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Tags: magazines · newsagency marketing

Promoting magazines in the newsagency

February 6th, 2016 · No Comments

We are promoting the WIN A CAR competition supported by three magazine publishers with displays on the lease line as well as deeper in-store. We selected the next to Valentine’s Day placement to leverage that traffic for magazines. 5 likes

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Tags: magazines

What does Bauer media need to do?

February 5th, 2016 · 1 Comment

What does Bauer Media need to do to become a real force again? is a must-read article for newsagents and others interested in print media businesses in Australia by Miranda Ward and published by mUmBRELLA. 6 likes

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Tags: magazines · newsagency of the future · magazine distribution

Would you ‘sell’ The Freeman Journal?

February 5th, 2016 · 8 Comments

I have been contacted by the publishers of a soon to launch publication, The Freeman Journal, seeking expressions of interest in receiving copies for free, which can be sold. Click here to see a mock up. [I removed this because of the comments you can read below.] There is more information at their website. While this title […]

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Tags: magazines

What I still don’t promote Inside Out magazine in the newsagency

February 3rd, 2016 · 5 Comments

Since News Corp. continues to favour Coles with pricing of $6.00 for Inside Out magazine I see no reason to promote the more expensive newsagency version priced at $8.20. This long-term campaign by News disrespects newsagents and shows the desire of News Corp. to switch shoppers from our small business channel to the giant Coles. 22 […]

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Tags: magazines · Competition

US magazine publisher cuts 40 jobs

January 30th, 2016 · No Comments

US magazine publisher Rodale has cut 40 jobs. I mention this to note that Australian magazine publishers and distributors are not alone facing the challenges of disruption and to offer another example of changes we can expect in 2016. Everywhere I look I see too many magazine titles chasing a declining interest in print. The […]

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Tags: magazines

I love the humour of this tweet from Gordon and Gotch

January 30th, 2016 · No Comments

5 likes

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Tags: magazines

Two Australia Day magazines

January 26th, 2016 · No Comments

I could only find two Australia Day themed magazines in the newsagency on the weekend. I’m sure we had plenty more a few years ago. We have given these two a bit of sunshine in the lead up to today. On Australia Day, I am glad I god to view the Stan Grant speech. It […]

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Tags: magazines

Getting serious about magazines in the newsagency in 2016 with a magazine relay

January 25th, 2016 · No Comments

I did a full-on magazine relay in the newsagency on Saturday, in the middle of the day, while the shop was busy with customers. The relay was unplanned. It started out as me venting frustration and ended up with a fresh magazine layout to challenge regulars, drive sales from them and those shopping with us for […]

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Tags: magazines · newsagency marketing · newsagency of the future · Newsagency management · Newsagency opportunities

This is a shop that respects the magazine shopper

January 22nd, 2016 · No Comments

I love this poster at Midtown Comics. They love and appreciate magazine customers.   8 likes

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Tags: magazines

Managing weekly magazines

January 22nd, 2016 · No Comments

Magazines are allocated to us with the goal of us not selling out during the on-sale. I don’t mind selling out. In fact, I would prefer it.  I’d manage space respecting the weekly titles. Here is how Midtown Comics in New York manages space allocated to regular titles: 8 likes

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Tags: magazines

Terrific magazine store design

January 21st, 2016 · No Comments

The Hudson News at Grand Central Station has a busy thoroughfare on either side. The store designers embraced this with a circular design while at the same time creating a space that brings you in and makes news the feature – with the ceiling news ticker and TV screens dotted throughout with current commercial new […]

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Tags: magazines · visual merchandising

Displaying adult magazines in the US

January 21st, 2016 · No Comments

Here is how US retailers who stock adult magazines display them. No wonder so few do. 0 likes

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Tags: magazines

Casa Magazines in New York demonstrates magazine specialisation

January 18th, 2016 · 3 Comments

With only a limited magazine range available in mainstream retailers, it is left to magazine specialists to serve those committed to a title or magazines generally. I have written about Casa Magazines in New York before and grateful to have been able to see their business again. Range is their point of difference. Range only. […]

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Tags: magazines

Bauer to close Cleo magazine?

January 15th, 2016 · 4 Comments

Is the week of change continues at Bauer Media with the report Cleo magazine is to close. I do expect to see more closures of Australian magazines this year as publishers look carefully at circulation numbers. 5 likes

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Tags: magazines

Do we need the International Psychics Directory?

January 14th, 2016 · No Comments

Gotch has hit Twitter in the last 24 hours promoting the International Psychics Directory. At first I thought the title was an oxymoron and then I realised it was aimed at people in search of psychics. Regardless, I doubt this title will pay for the retail space it takes in newsagencies. I cannot recall ever being asked […]

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Tags: magazines

Unfortunate timing of resignation of AWW editor

January 13th, 2016 · No Comments

The announcement today of the departure this week of editor of The Australian Women’s Weekly is unfortunate on the back of the major announcement of the imminent closure of Network. I wonder if further announcements are to come. 1 likes

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Tags: magazines

Magazine off location display opportunity for newsagents

January 12th, 2016 · No Comments

Check out this smart off-location placement of magazines near wine at a Walgreens I visited today. As our newsagency businesses diversify I think we need to embrace opportunities like this – placing a small selection of magazines closer to the shopper likely to purchase niche titles on impulse while shopping for other titles. Theses especially […]

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Tags: magazines

Aussie mags on show in the US

January 11th, 2016 · No Comments

It’s great to see Frankie and Renegade Collective, two terrific Australian magazines, on newsstands in the United States. Despite odd placement in the magazine department at Hudson news at Las Vegas airport, the titles are noticeable, Frankie especially for its unique covers as always. 3 likes

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Tags: magazines

Newsagents join the war against sugar with That’s Life

January 8th, 2016 · No Comments

Sugar is under attack in 2016 and with justification to those who have seen That Sugar Film. The latest issue of That’s Life is ideal for promoting with the full cover on show – including the No Sugar Diet in this issue. I suggest placing this issue either at the counter or with your major newspaper to […]

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Tags: magazines

Diet season in the newsagency

January 8th, 2016 · No Comments

Good Health has a terrific diet diary with the latest issue – in time for the annual diet season in the newsagency. We have it placed so the diary is on show – check yours as traditional newsagency fixtures would usually side the diary, thereby robbing you of the impulse purchase opportunity. 0 likes

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Tags: magazines

Promoting the 100th issue of Women’s Health

January 5th, 2016 · No Comments

We are celebrating the 100th birthday issue of Women’s Health magazine with out of store marketing – leveraging the Jesinta Campbell cover and tapping into post-Christmas interest in getting back in shape. External promotion of magazines is vital this year. 1 likes

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Tags: magazines

How are you displaying the latest Prevention magazine?

January 5th, 2016 · 11 Comments

The free gift of a tub of Nivea cellular anti-age day cream with Prevention magazine is terrific. We are displaying the gift with the magazine. But we have deep enough shelves for this to work.  In more regular magazine fixtures and in the magazine wave wall fixtures this issue would not hold up well. A […]

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Tags: magazines · Gifts

Magazine gifts with purchase challenge newsagents

January 4th, 2016 · No Comments

I love the cards packaged with the latest Dolly magazine. They are beautiful and well targeted at the Dolly shopper. They are similar to a line of small format cards we sell in-store … and this is what will challenge some newsagents who don’t want gifts given with magazines that they might otherwise sell. For […]

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Tags: magazines