Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Non-compliant use of magazine co. stand by Coles

March 5th, 2015 · 4 Comments

I’ve noticed Coles using this publisher provided stand to host their free titles like Baby Toddler title placement I saw a while back. This would upset publisher reps if found in a newsagency. I support suppliers take – stands they supply should be used for products they supply. 1 likes

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Tags: magazines

Where do you have Your Garden?

March 1st, 2015 · No Comments

Check where you have the Autumn issue of Your Garden. As it’s a quarterly it is easy for people to forget it. I remind them with a placement next to newspapers. One shopper complimented us on reminding them, commenting they would not have known. 1 likes

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Tags: magazines

Pitching part 2 of Australia The Story of us

February 28th, 2015 · No Comments

We have part 2 of the four-part Australia the Story of us from Pacific Magazines in several locations. The newspaper placement works best at driving impulse purchases. That said, we have it with weeklies too. With the TV coverage this is an important title to leverage that and to demonstrate relevance. 4 likes

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Tags: magazines

Dolly magazine for $4?

February 27th, 2015 · 11 Comments

I was surprised to see Dolly magazine on sale for $4 in a newsagency this week. I can’t think of any way Dolly could be offered in this newsagency for this price and be profitable for the newsagent as the common purchase price for newsagents is $5.9625. The $4 price leaves me wondering if there is a […]

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Tags: magazines · Newsagency management

Shock horror – Gordon & Gotch increases supply to a newsagent without justification

February 26th, 2015 · 10 Comments

Another day and more reports from newsagents of magazine distributors sending additional titles which are NOT selling out. Take a look at this example for Koori Mail – sent to me by a colleague. In the data you can see this newsagent has for all but one issue been experiencing 0% sell through yet the […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines

Seeking help on comics

February 25th, 2015 · 6 Comments

I need the supplier for imported comics. Gotch and Network do not handle these. If you have suggestion please let me know. I bought the titles in the photo from Kings Comics in Sydney – a fascinating shop if you can get to it. The mix of shoppers is most interesting. The average spend is above $50.00. […]

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Tags: magazines

How one newsagent combats the theft of magazines

February 24th, 2015 · No Comments

Check out this photo published on Twitter (@AndyMitten) of how one newsagent deals with the theft of popular magazines United We Stand or Inside United in store. Any retailer with evidence of consistent theft of a specific magazine title has to act. It’s drastic to move a magazine behind the counter but I don’t think they […]

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Tags: magazines · theft

Joining the fat vs. sugar debate

February 24th, 2015 · No Comments

The latest issue of Australian Healthy Food Guide leverages the fat vs. sugar debate on the front cover to drive sales. This is a magazine to place next to weeklies and next to newspapers – to leverage interest in what is a highly topical cover story. this is an example where a simple additional placement […]

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Tags: magazines

The high cost of thick magazines for the newsagency

February 23rd, 2015 · 5 Comments

The current of AWW has a think Priceline catalogue stuck on the back – meaning we fit fewer into a pocket. In the fixture photographed we can fit five copies while for BHG we can fit ten. Considering the cost of space, the time spent managing thicker titles and the sales of BHG and AWW, […]

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Tags: magazine distribution · Magazine oversupply · magazines

Pink is in for magazines

February 23rd, 2015 · No Comments

I noticed Real Living in the sea of magazine colour in one newsagency and it stood out. In another shop they had it next to the bring Home Design and that title pulled focus from Real Living. In this situation I’d not place the titles next to each other so they are more noticed. However, […]

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Tags: magazines

Network Services helps newsagents affected by Cyclone Marcia

February 22nd, 2015 · 1 Comment

Network Services sent the following terrific message today to newsagents in the areas hit by Cyclone Marcia. Good to see them on the front foot over the weekend on this: Dear QLD Newsagents, To those affected directly and indirectly by Cyclone Marcia, we wish to express our support and offer any affected agents our assistance. […]

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Tags: magazine distribution · magazines

A soft entry to the newsagency magazine department

February 22nd, 2015 · No Comments

We are been experimenting with different products placed at the aisle end entrance to the magazine department. Whereas the traditional newsagency uses the aisle end for billboard type magazine promotions – often setup by magazine company merchandisers – regulars here would know we try different products here. Sometimes we blend them with magazines. The most […]

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Tags: Gifts · magazines

Pacific Magazines supporting newsagents on Twitter

February 21st, 2015 · 2 Comments

Pacific Magazines promoted newsagents to the 47,200 InStyle Twitter followers yesterday with this tweet. I appreciate their support of our channel in this tweet and the terrific gift with InStyle magazine. We have this issue of InStyle magazine in a couple of locations – the most important being at the entrance to the magazine aisle – making the […]

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Tags: magazines

Long on-sale magazines under the spotlight

February 21st, 2015 · 7 Comments

Long on-sale magazines – any title on-sale for more than 30 days – are under more attention as newsagents seek to reduce magazine related costs. Take the titles from United Media, they have a long on-sale, a cover price that is not keeping with CPI and a scale out model that treats us as warehouses with […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

I’ll miss Feast magazine

February 19th, 2015 · 1 Comment

I was disappointed to hear that Feast magazine is closing after the next issue. It’s a terrific magazine, a different food title that takes you some interesting places. Not long ago food titles were selling very well. Today, the segment is challenged. Feast is unique, a magazine I personally looked forward to. 2 likes

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Tags: magazines

Sub Tropical Gardening magazine quits newsagents

February 17th, 2015 · 11 Comments

Paul Plant, the editor of Sub Tropical Gardening Magazine has advised readers in the latest issue that his special interest title will no longer be available in newsagencies. Plant blames higher production costs and lower advertising revenue as the reason for the move. In his note, Plant says that wastage per issue is between 40% and 60%. It’s […]

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Tags: Magazine subscriptions · magazines

Network Services sends newsagents unsaleable magazine junk

February 17th, 2015 · 3 Comments

This photo shows part of the cover of a magazine received in a newsagency yesterday, sent by Network Services. Click on the image and look at the detail. That gunk on the cover is from stickers placed on these titles when they were on sale in other newsagencies. As the angry newsagent who tole me […]

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Tags: magazine distribution · Magazine oversupply · magazines

Why the Happiness? issue of Psychology Today magazine makes me unhappy

February 17th, 2015 · No Comments

The usual supply of Psychology Today magazine for our newsagency was doubled for the Happiness? issue which went on sale yesterday. This 100% increase in supply is despite us rarely selling all the story we are usually supplied. The irony is extraordinary. How can I be happy about such an unwarranted oversupply. It wasted our […]

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Tags: magazine distribution · Magazine oversupply · magazines

Have you heard of Bomb magazine?

February 16th, 2015 · 1 Comment

Magazine Distributor used Twitter Friday to promote newsagents again and shared images of four magazines. While I love the support from Gotch for newsagents, I’d prefer them to choose titles more newsagents are more likely to regularly carry. For example, I’ve never heard of Bomb magazine. I looks to be a niche title for a […]

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Tags: magazines

Promoting Australia The Story of Us in the newsagency

February 16th, 2015 · 2 Comments

We are promoting Australia The Story of Us from Pacific Magazines in several locations in the newsagency to make the most of the opportunity, of the launch of the four-part title and the premiere of the TV show of the same name on the Seven Network last night. We thought about the best place to promote […]

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Tags: magazines

Newsagents label magazine in different ways

February 16th, 2015 · 1 Comment

Check out how one newsagent labels magazines. While the photo is fro last year, it is from a CBD bed newsagents which considerable magazine sales. The label itself reminded me of what newsagents used to do twenty years ago and here it is being used today. While it does not have the useful of today’s […]

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Tags: magazines

One Christmas magazine that sells in February

February 16th, 2015 · 2 Comments

The Christmas special edition of The People’s Friend is one Christmas-themed magazine that sells well into the new year. While the Christmas editions of many other overseas titles struggle, this one performs as well as the main magazine itself – very well. 1 likes

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Tags: magazines

Adding to the magazines we carry

February 14th, 2015 · No Comments

We have recently added Manuscript to the list of magazines we sell – proving that newsagents do seek out additional titles to expand their range. I mention this to show magazine publishers who stop by here that some of us actually use a pull model. The challenge is that so much of what we get is […]

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Tags: magazine distribution · magazines

Newsagents: the Mary Berry opportunity

February 14th, 2015 · No Comments

Mary berry is the queen of baking and right now she is featuring on The Great British Bake Off on Australian TV. This has been reason enough to make the most of her cover shot on My Weekly to drive impulse purchases. 0 likes

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Tags: magazines

Discount magazine bundles don’t help Bauer stop deep declines in weeklies

February 13th, 2015 · No Comments

Weekly magazine circulation has declined again based on the latest audit results published at mUmBRELLA.. From the declines speak to the failure of their discount bagged magazine strategy. here are the Bauer declines: Zoo (now terminal) 36%, NW 15%, Woman’s Day 5.7%, TV Week 4.4%, OK! 3.7% and Take 5 3.4%. Pacific weeklies declined too: Famous 14.5%, […]

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Tags: magazines · Media disruption