Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Using receipts to promote shopper competition

August 1st, 2014 · No Comments

Newsagents promoting the Pacific Magazines Win a $5,000 Shopping Spree competition should include this coupon on their receipts. It’s an excellent use of receipt real-estate and will help drive competition entries and thereby build the marketing database for your newsagency. This coupon was created for retailers using the Tower newsagency software. A similar thing should work […]

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Tags: magazines

Squeezing in TV Week Soap Extra

August 1st, 2014 · No Comments

I had a customer yesterday specifically looking for TV Week Soap Extra yesterday. Talking with her I discovered she is not a regular buyer of soap program magazines and wanted to try this new title because she loves her soaps. We made space for the new title in the shelves by overlapping others – such […]

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Tags: magazines

Stunning cover for The Economist

August 1st, 2014 · No Comments

I love the cover on the latest issue of The Economist as it captures the terror many think is at the heart of the tragedy of Malaysian Airlines flight 17. I find the representation of Vladimir Putin to be hauntingly stunning. We have the full cover of the magazine on who to make the most of the cover […]

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Tags: magazines

Network Services back online from tomorrow

July 31st, 2014 · 1 Comment

Here is an update just now from Network Services from their IT outage: Please be advised that NETonline will be available again tomorrow. If you wish to process returns for the month of July or claim shortages from today’s delivery, please log in to your account and process as soon as you can. We will […]

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Tags: magazine distribution · magazines

Promoting the Win a $5000 Shopping Spree

July 31st, 2014 · No Comments

We are promoting the Win a $5000 Shopping Spree competition from Pacific Magazines with front of store placement of the collateral and their branded floor display unit. I’m happy to use prime real estate for this promotion. The message is very simple, something shoppers quickly connect with. I expect this campaign to be successful at […]

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Tags: magazines

Too many fitness magazines

July 31st, 2014 · No Comments

Both magazine distributors have been sending us more fitness titles – too many for us to display how we would like. This is another example of us being abused and of the distributors increasing our financial obligation without giving us control over this. It is frustrating. If Gotch and Bauer want us to be responsible […]

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Tags: Magazine oversupply · magazines

Major IT outage at magazine distributor Network Services impacts newsagents

July 30th, 2014 · 9 Comments

Magazine distributor Network Services has suffered a major IT outage impacting primary and secondary systems. This has stopped newsagents being able to lodge returns. It has also stopped network sending out electronic invoices for magazines for tomorrow – the busiest day of the week. Network advises that they hope to have files ready at some stage […]

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Tags: magazine distribution · magazines

Two excellent science titles to promote

July 30th, 2014 · No Comments

The latest issues of Scientific American and New Scientist need to be placed in the spotlight as both have timely and wide interest cover stories. New Scientist has an excellent piece on computer and artificial intelligence pioneer and currently in the news Alan Turing while Scientific American has a timely piece about the connected world. […]

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Tags: magazines

A good issue of Golf Digest to put in the spotlight

July 29th, 2014 · No Comments

This latest issue of Gold Digest magazine is a good one to put with weekly magazines, newspapers or a high traffic location where the title would not usually be placed. The cover is very different for the magazine. Place it somewhere different and get more people browsing – and maybe buying – the title. 1 likes

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Tags: magazines

No regular price Woman’s Day at one Coles

July 29th, 2014 · 2 Comments

One newsagent in Melbourne was happy hearing that their local Coles only received the bagged discount pack of Woman’s Day, NW and OK!. These discount packs were at all checkouts, the Bauer supplied floor unit and in their magazine department. Maybe this was the plan by Bauer. Anyone else found this at their local Coles? 2 […]

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Tags: magazines

Weekly magazines and convenience food

July 28th, 2014 · No Comments

I like this display of convenience food placed above weekly magazines in the same book retailer I referred to in the previous post. There is no missing the bags of chips and other items placed above the magazines. This is very smart retailing, a placement sure to drive a deeper basket. 1 likes

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Tags: Convenience retail · magazines

Yours more expensive in New Zealand

July 28th, 2014 · No Comments

I was surprised to see that Yours is priced at $5.00 in New Zealand. That is A$4.55, a considerable difference to the price of the Australian edition of the title. It could be due to difference in competition between New Zealand and Australia. 1 likes

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Tags: magazines

Magazine traffic driver for the newsagency

July 27th, 2014 · No Comments

Here’s the display we have at the front of the newsagency this weekend. We are using the new issue of Better Homes and Gardens as it always works well at the weekend – and the cover shot looks particularly tasty. We have Good Chef Bad Chef issue #3 next to BHG as it sold well […]

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Tags: magazines

Get your Disney titles together

July 26th, 2014 · No Comments

Check where you have the three Disney food titles in-store. Place them together to leverage the Disney brand. The photo shows what we have done. While we have the Cakes cookbook with food magazines, we figured it could also sell from this location. 3 likes

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Tags: magazines · Management tip

Bauer showbag a challenge to display and sell

July 25th, 2014 · 3 Comments

The double width bag from Bauer promoting Mother & Baby is packed with some terrific items. However, and it’s a big however, it’s difficult to display. I visited three newsagencies this afternoon, one had it behind the counter as they didn’t know where they could place it, one had it shoved behind newspapers and the other […]

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Tags: magazines

Respectful Who cover story

July 25th, 2014 · No Comments

We have placed Who magazine on the counter to drive impulse purchases. The cover and the stories inside are respectful of the Malaysian Airlines tragedy – the full extent of which is still unfolding. Who is a good title for this type of story, they do it well. 3 likes

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Tags: magazines

Okay so the Classic Cookies cookbook is not really $5

July 23rd, 2014 · 1 Comment

A colleague newsagent sent me this photo showing the collateral they received from Bauer pitching the  premium Classic Cookies cookbook at $5.00 when purchased with another item. Their merchandiser provided the material. The problem is that Bauer has not been consistent in pitching this to newsagents – I’ve heard of many who received no such […]

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Tags: magazines · Newsagency challenges · Newsagency management

No, delayed billing does not let you use my newsagency as a warehouse

July 22nd, 2014 · 1 Comment

Network Services sent us four copies Diamond Rings magazine. had they asked us we’d have said no thanks. Instead, they sent the four copies. I am guessing they thought the delayed billing to the end of September let them think it was okay. It is not okay sending a title we are not likely to sell […]

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Tags: magazine distribution · magazines

Tapping Star Wars fans

July 22nd, 2014 · No Comments

If you have SciFiNow I suggest to place some copies with your entertainment titles as the cover story about Star Wars Episode VII should drive impulse purchases for you – of the magazine and other products you may have for the brand. Star Wars fans spend big on their interest. 1 likes

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Tags: magazines

Home Beautiful responds to promotion

July 22nd, 2014 · No Comments

We have been promoting the latest issue of Home Beautiful magazine with this aisle end display. Home Beautiful responds well to promotion – right through the on-sale period. We have found the key is having the full cover on show.  We’re increasing supply. 3 likes

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Tags: magazines

Unfair magazine distribution model makes newsagents less competitive

July 21st, 2014 · 8 Comments

The installation of ExchangeIT software at newsagencies enabled PBL to track real-time sales of all titles and thereby fine-tune its distribution and cut costs.  After that triumph, Alexander as also put in charge of the Nine Network, which has since improved its leadership of the television stations. SIC. This is from a story by Trevor […]

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Tags: magazine distribution · magazines

Vogue covers up the competition

July 21st, 2014 · No Comments

The latest issue of Vogue Australia covers the title behind it with the card holding the St Tropez tan gift with purchase. I moved it after I took the photo so it was in the top pocket and not obscuring anything. In many newsagencies I suspect it would not be moved – thereby blocking the […]

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Tags: magazines · visual merchandising

Quality Classic Cookies cookbook too cheap?

July 21st, 2014 · 11 Comments

The AWW Classic Cookies cookbook from Bauer feels too cheap at $5.00. It’s a good quality product that feels like it could sell at two or three times the price. It’s the type of cookbook that could sell as a gift. Am I missing something in thinking it’s too cheap? What do you think?  4 likes

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Tags: magazines

Promoting magazines at the front of the newsagency

July 20th, 2014 · No Comments

We are promoting magazines this weekend on the lease line – facing into the mall. I selected the titles to appeal to our typical weekend shopper. Food made sense to me being the weekend and all. The Ian Thorpe cover on Who made it a good choice to cap the stand. I placed the stand […]

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Tags: magazines

Promoting Take 5 and gift with purchase

July 20th, 2014 · No Comments

We have been promoting the latest issue of Take 5 with a placement in a second location above the pocket where the title is usually located. This placement features the gift with purchase – allowing it to do its job at driving sales. We’re doing this of our own accord and not because the publisher […]

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Tags: magazines