Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Resetting the magazines for the weekend

July 31st, 2015 · No Comments

On a Friday we reset magazine facings to reflect the different shopper we have visiting from Friday afternoon through to Sunday afternoon. In our case they are more interested in fringe and special interest titles. Our changes reflect this, to create a magazine department different to the two Coles supermarkets in the centre. Placing Daphne’s […]

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Tags: magazines

Promoting Total Girl and K-Zone

July 28th, 2015 · No Comments

I like the counter unit from Pacific Magazines for Total Girl and K-Zone. We are using the counter unit to promote the titles off location, away from the regular base for the titles. We have chosen to place the unit near our popular kids area toward the front of the shop. 4 likes

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Tags: magazines

Promoting Good Chef Bad Chef

July 27th, 2015 · No Comments

We are promoting the latest release of Good Chef Bad Chef inside and outside the business to leverage publicity surrounding the launch. The series has a good following and the best way to make the most of that is through promotion outside the business in my view. 2 likes

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Tags: magazines

More Pluto love – from Australian Sky & Telescope

July 25th, 2015 · No Comments

When writing about National Geographic today I neglected to call out Australian Sky & Telescope. It’s terrific to support an Aussie title at this time Pluto is in the news. We have the full face of the magazine placed so more than those seeking it will discover the title. 1 likes

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Tags: magazines

Leverage the Pluto love – for your newsagency

July 25th, 2015 · No Comments

The world is in love with Pluto right now. Yes, pluto the planet. The photos from the NASA project are stunning and they has people not usually interested in space and planets talking about Pluto. This is why you should have the latest issue of National Geographic somewhere it will be seen by most people […]

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Tags: magazines · Newsagency management

Do this one thing and your sales of Better Homes and Gardens will increase

July 25th, 2015 · 8 Comments

This is an easy move every newsagent can make and from which every newsagent will benefit. Whether your newspapers are stacked flat, in a stand or on a shelf like we have, make room for one stack or pocket of Better Homes and Gardens and your sales of the magazine will increase. If you are worried about having […]

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Tags: magazines · Newsagency management · Newsagency opportunities

Updated advice on doing a magazine relay in your newsagency

July 23rd, 2015 · 5 Comments

In the three years since I published my article How to do a magazine relay in your newsagency plenty has changed. In this post I provide up to date advice. I hope you find it useful. Before you start the relay, consider the amount of space you want to allocate to magazines. Do not allocate […]

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Tags: magazine distribution · Magazine oversupply · magazines · Management tip · Newsagency management · Newsagency opportunities

Specialist magazines in specialty retail

July 21st, 2015 · No Comments

In the UK over the last few days I have seen plenty of specialist magazines not in newsagencies or other traditional magazine outlets but, instead, in specialty retail. I saw Kinfolk earlier today in a gift / fashion / coffee house in Harrogate. It looked completely at home. While this type of specialty retail placement […]

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Tags: magazines · Newsagency opportunities

The value of taking time with magazine placement

July 20th, 2015 · No Comments

Check out the placement of The Monthly and Harvard Business Review in a newsagency I visited last week. While the display looked okay, there was nothing wrong with it, I thought it could be more successful, especially for The Monthly, the title I expect they will sell many more copies of each issue. Given the […]

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Tags: magazines · visual merchandising

More discount magazines in the UK

July 19th, 2015 · No Comments

There are plenty of discount magazine packs for sale in the UK with packs of two and three titles. In one WH Smith outlet yesterday there were four packs. From what I have seen, the discount packs are only in the weekly magazine space from what I can see. This is different to what Bauer does in […]

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Tags: Bagged magazines · magazines

Terrific email from a magazine publisher

July 18th, 2015 · 6 Comments

Check out this terrific email from Dave Brazier, Publisher and Editor of Boar it up Ya and Shoot Ferals Australia magazines: Hi Mark how are things? I cannot remember if I advised you of some changes I’ve made to assist in helping Newsagents that little more. Reading your thoughts on IPS on the Blog prompted me to […]

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Tags: magazines · Newsagency opportunities

Overloaded with Hooray magazine by Network Services

July 17th, 2015 · No Comments

The magazine allocations gurus at Network Services have outdone themselves sending us more than double our supply of Hooray magazine without evidence of us selling out. What a waste of time, paper and money. It makes a mockery of their claims to the ACCC that they want to help newsagents make money from magazines. Their […]

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Tags: magazine distribution · Magazine oversupply · magazines

VIC newsagents – promote the latest issue of Yours magazine

July 17th, 2015 · No Comments

The latest issue of Yours magazine is ideal for promotion given the Denise Drysdale cover. While Denise would nationally known to the Yours target demographic, she is far better known in Victoria – this should make achieving impulse purchases easier. 2 likes

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Tags: magazines

Another Bauer discount magazine pack

July 16th, 2015 · No Comments

This discount pack of Woman’s Day, Yours and Good Health for $9.95 is a massive discount off the cover price of all titles. I look at this constant discounting by Bauer and wonder where and when it will end. I am not aware of any newsagents who see the discount packs work financially for them. […]

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Tags: magazines

Family Feud survey result ranks newspapers ahead of magazines

July 15th, 2015 · 4 Comments

A survey result revealed on the Family Feud TV show on Network Ten last night that people think of newsagencies more for newspapers than magazines In answer to the question: name something you buy at a newsagency, 39% of people said a newspaper and 9% said a magazine. 4 likes

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Tags: magazines · Newspapers

Monocle editor responds to reporting on his comments about newsagents

July 15th, 2015 · 7 Comments

Please see below comment from Tyler Brûlé, editor in chief of Monocle in response to comments attributed to him by B&T and commented on by me here. As Australia is one of our most important markets (third biggest in the world) it’s clear that that most in the trade do a very good job and […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

Leveraging the cash prize

July 13th, 2015 · No Comments

Here is how we have been promoting the Pacific Magazines newsagent promotion with $10,000 on offer. Four placements like this is more impactful than one here and there. 0 likes

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Tags: magazines · marketing

Pitching Empire magazine with the full cover

July 13th, 2015 · No Comments

The cover of the August 2015 issue of Empire magazine will appeal to many including plenty outside those who usually purchase the magazine. We have had this issue next to weekly magazines. This week we will give it a shot next to news papers. With San Diego Comic-Con in the news over the last few […]

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Tags: magazines

Australian Family Tree Connect – consistent support of newsagents

July 12th, 2015 · 1 Comment

The publisher of Australian Family Tree Connect has used Twitter to promote newsagents as the go to retailers for the title. Their support for our channel is consistent. We should show our gratitude by placing the title in a prime location to drive impulse purchases. Niche titles are our point of difference when it comes […]

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Tags: magazines

Good way to promote magazine value packs

July 10th, 2015 · 2 Comments

I like the grouping together of value packs of magazines I saw in a newsagency I visited earlier this week as is intensifies the visual impact of the value offer. The placement is a smart move by the newsagent involved. The pack thickness of the packs is an issue – it is hard to get more than […]

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Tags: magazines

Leveraging interest in Paper Towns to drive Girlfriend magazine sales

July 10th, 2015 · No Comments

The Paper Towns themed gift with purchase of Girlfriend magazine is well targeted from what people in the target demographic tell me. This branded gift needs to be put in a spotlight to use it to drive purchases of the magazine by those who might otherwise not regularly do so. We have it in front with […]

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Tags: magazines

New Idea One Pot Dinners sells with newspapers

July 10th, 2015 · No Comments

We are having success with this placement of New Idea One Pot Dinners with newspapers. While we have it with food titles and New Idea itself, it is this placement with newspapers that has worked best for us of far. 1 likes

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Tags: magazines · Newsagency opportunities

Do magazine shoppers prefer the easier to understand loyalty opportunity

July 7th, 2015 · No Comments

In a newsagency I visited this week I got into a discussion with a shopper about the two different loyalty offers side by side. The customer said the $10,000 offer from Pacific was more appealing because I can see the opportunity. While there are rules and some hoops, the prize opportunity is clear whereas with the […]

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Tags: magazines · marketing

Tons of free Women’s Weekly magazines

July 4th, 2015 · 2 Comments

At the Gift HQ trade show that opened in Brisbane today, two large stacks of Women’s Weekly magazines were available for people to help themselves for free. The photo shows one stack before the show opened. The other was as large. There was no sign explaining the context of the giveaway. 7 likes

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Tags: magazines

The opportunity of a new magazine

July 2nd, 2015 · 1 Comment

Spaces is a new title out today from the people behind the popular Frankie magazine. As we did with Smith Journal, we are launching Spaces with Frankie as well as if what will be the usual home for the title. We are also speaking about Spaces on social media to tap into interest being generated […]

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Tags: magazines