Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Promoting Family Circle

October 25th, 2014 · No Comments

The Christmas issue of Family Circle magazine goes off each year. We have it placed with food titles, weeklies and in the location you can see in the photo – in the Better Homes and Gardens themed floor display unit from Pacific Magazines. We’re investing the space because we know we will get the sales. […]

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Tags: magazines

Take 5 and Yours discount pack

October 25th, 2014 · No Comments

I noticed this pack of Take 5 and Yours from Bauer Media priced at the discounted rate of $5.95 in Coles yesterday. We received 7 packs and returned them the same day. It feels like these discounted bags are appearing with more frequently. 1 likes

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Tags: magazines

ANF offers emotion over leadership to newsagents on magazine oversupply

October 24th, 2014 · 1 Comment

At the ANF’s National Newsagent blog this week, under the headline of My heart bleeds for these newsagents, the ANF published a letter from a Western Australian newsagent about magazine supply issues including oversupply. Rather than providing leadership on the issue, what is supposed to be the peak body of the newsagency channel offers emotion […]

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Tags: Ethics · magazine distribution · magazines · Newsagency challenges · Newsagency management · Social responsibility

Meeting with XchangeIT

October 23rd, 2014 · 6 Comments

I met with Chris Leach the CEO of XchangeIT today as part of a regular discussion Chris has with the various newsagency software companies. I took the opportunity to express concern that newsagents are pressured to provide accurate sales data yet we see little benefit in return. While it is outside his purview, Chris listened […]

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Tags: Ethics · magazine distribution · magazines · Social responsibility · XchangeIT

Newsagents caring less about accurate data as a result of worsening magazine oversupply

October 23rd, 2014 · 13 Comments

A newsagents who recently got pinged by XchangeIT for failing to meet their standards expressed anger at abuse of their business by the imagine distributors for overloading them with stock. Digging into the situation, there was no issue with data quality, just timing. So, the distributors receive accurate sales and return data but it is […]

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Tags: Ethics · magazine distribution · magazines

Is it unethical to send more stock of a title a newsagent without justification?

October 22nd, 2014 · 4 Comments

Imagine the surprise of a newsagent this week when they received additional stock of Modern Wedding Styling magazine when they still had stock on the shelves from the August allocation. There is no sales history to indicate they will get through the initial allocation. So, the newsagent topped the supply this week and early returned […]

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Tags: Environment · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency management · Ugh! · XchangeIT

Make the most of gifts

October 22nd, 2014 · No Comments

I encourage newsagents to shop off the gifts with Marie Claire and InStyle to make the most of the gift opportunities. In both these cases the gifts are driving incremental sales. In a shop at the weekend I saw InStyle folded back and there message of the gift was all but lost. 1 likes

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Tags: magazines

Terrific gift with purchase for Australian Country Style

October 22nd, 2014 · No Comments

The Crabtree & Evelyn moisturising soap packaged with the latest issue of Australian Country Style is an excellent gift for this title. While it’s packaged so that it blocks the title in the pocket behind we can work with that to be fair to that title. After I took the photo I moved the title […]

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Tags: magazines

Magazine publishers who make supermarkets more appealing than newsagents risk the future of our channel

October 21st, 2014 · 19 Comments

For years there have been differences between how suppliers who supply newsagents and supermarkets with the same products treat these competing retail channels. While newsagents have complained, they have done nothing about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better […]

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Tags: Competition · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future · supplier arrogance · Ugh!

Promoting Bauer Christmas cookbooks

October 21st, 2014 · No Comments

We have all three current Christmas books from Bauer together as part of our Christmas themed titles placement. While it is unfortunate Bauer has chosen to not use its sales base replenishment facilities for these titles we’re giving them prime positioning together to attract early Christmas food title shoppers. Placing them together is important in my […]

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Tags: magazines

Leaky magazine

October 20th, 2014 · No Comments

I let a staffer at Coles know that the cap was off the balm on the cover of a copy of Elle. These gifts are terrific but when a cover comes or a tube is punctured the damage to stock can be time consuming to address and costly to the business and publisher. 3 likes

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Tags: magazines

That’s Life supporting Halloween

October 20th, 2014 · No Comments

That’s Life is another magazine supporting Halloween. This is another reason all newsagents should embrace halloween as a season. It’s growing in interest in Australia and those not selling Halloween products are missing out. 1 likes

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Tags: magazines

Funny title placement of the day

October 19th, 2014 · No Comments

Check out magazine placement I have seen this morning. I suspect this was done by a shopper having some fun. Made me smile. Adapt your strategy to any location … nice. 4 likes

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Tags: Fun · magazines

Promoting the Christmas tin with Better Homes and Gardens

October 19th, 2014 · No Comments

We are doing a rare aisle end display to promote the Christmas tin gift which comes with the latest issue of Better Homes and Gardens. In the three days on-sale so far sales have been excellent, ahead of usual for BHG. We’re very happy. A couple of customers who purchased the mag elsewhere and didn’t […]

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Tags: magazines

Unnecessary increase in supply of Yours

October 19th, 2014 · 8 Comments

There is no evidence in our sales data going back three months for Bauer Media increasing supply of Yours magazine by 5%. IIt is increases like this that demonstrate sending data back through XchangeIT is a waste of time. For all their bluster against newsagents and data, XchangeIT should look closer to home for misbehaviour […]

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Tags: Ethics · magazines · Social responsibility

Learning from watching Better Homes and Gardens

October 18th, 2014 · 1 Comment

Last night I watched the Better Homes and Gardens TV show through for the first time in years and as a result have a better connection with and understanding of the latest issue of the Better Homes and Gardens magazine in-store now. I was thrilled to see the magazine plugged plenty of times in the show […]

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Tags: magazines

Who wins magazine cover of the year at The Maggies

October 16th, 2014 · No Comments

For the second consecutive year, WHO Magazine has won the 2014 The Maggies Magazine Cover of the Year award. Its ‘Sexiest People 2013′ cover (25 November 2013) won from a field of 60 outstanding shortlisted covers in a national online poll voted by the public. The cover features the celebrity judging panel from the X Factor TV show photographed together in […]

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Tags: magazines

Bauer announces new value cookbook products

October 16th, 2014 · 1 Comment

Bauer Media has emailed newsagents with details of a new format of AWW cookbooks to go on sale from October this year. The notice from Bauer focusses on the positive and ignores the negative. If I read the flyer right, these new format cookbooks will be two and a half times thicker than the current cookbooks. They […]

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Tags: magazines

Leveraging the exclusive Better Homes and Gardens opportunity

October 15th, 2014 · 5 Comments

Only members of the nexus marketing program from Pacific Magazines will have this terrific gift with purchase of Better Homes and Gardens which goes on sale tomorrow. Since we compete directly with two major supermarkets in the centre we are embracing the opportunity of exclusivity with a range of promotions – to show our offer […]

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Tags: magazines

Promoting Frankie and associated products

October 15th, 2014 · No Comments

We have the latest issue of Frankie plus the Frankie diary and Frankie calendar all placed wityh each other in the middle of our women’s magazine aisle. We are also giving this issue of Frankie time in the spotlight nearer to our weekly magazines. The Frankie diary and calendar are products we’ll cop a lower […]

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Tags: magazines

Leverage the most often downloaded TV show

October 14th, 2014 · No Comments

The Walking Dead is a massive success in Australia and with episode one airing in the US 24 hours ago I bet it’s already been downloaded many times in Australia. If you stock Empire TV magazine, leverage interest in this show by making sure the full cover of the latest issue is on show where […]

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Tags: magazines · Newsagency opportunities

Network fixed journal delayed billing error

October 13th, 2014 · 1 Comment

Network Services late this afternoon issues an email to newsagents advising that the journals distributed today from Universal magazines are , indeed, delay billed. While this is welcome news I suspect some newsagents will have processed returns already – because of lack of advice from Network and because they don’t need journals at sub-par margin. […]

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Tags: magazine distribution · Magazine oversupply · magazines

Pacific Magazines supporting newsagents in Marie Claire promotion

October 13th, 2014 · No Comments

42,000 followers of Marie Claire on Instagram have been told to get to their local newsagent for the November issue and some terrific gifts with purchase. This is excellent promotion directly supporting our channel. Newsagents are quick to complain when magazine publishers run promotions outside our channel. Here is an opportunity to praise a publisher […]

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Tags: magazines

For your customers who are into their bucket list

October 13th, 2014 · No Comments

Bucket lists have been come a thing in recent years – more and more people talk about them and actually work through things on their bucket list. The latest issue of Australian Traveller magazine is one to promote as this is the annual Bucket List issue. Check where you have your copies and consider giving […]

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Tags: magazines

Make sure Who is in prime position

October 11th, 2014 · No Comments

With the tremendous media coverage of The Bachelor characters this week you should have the latest issue of Who magazine at the counter and in prime position with your weeklies. this is an issue people will purchase on impulse. 2 likes

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Tags: magazines