Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

The opportunity of a new magazine

July 2nd, 2015 · 1 Comment

Spaces is a new title out today from the people behind the popular Frankie magazine. As we did with Smith Journal, we are launching Spaces with Frankie as well as if what will be the usual home for the title. We are also speaking about Spaces on social media to tap into interest being generated […]

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Tags: magazines

Magazine publishers: careful what you wish for

July 2nd, 2015 · 3 Comments

For years there have been differences between how magazine publishers with products in newsagencies and supermarkets treat these retail channels. While newsagents have complained, they have done nothing serious about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better gifts with purchase […]

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Tags: Ethics · magazine distribution · magazines · Newsagency challenges · newsagency of the future · Newsagency opportunities

Another magazine sent unnecessarily

June 30th, 2015 · No Comments

Here is another example from another newsagent documenting the consistent oversupply of Inside magazine by Network Services. There is no sense to this other than Network keeping their trucks full. Right here is why newsagents early return. 3 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Using Lorde to attract new shoppers

June 29th, 2015 · No Comments

Lorde on the cover of the latest issue of Vogue Australia is an excellent opportunity to promote this title and your newsagency on social media. A boosted post with a photo of the cover and mentioning Lorde in the text will get your business in front of more people. This cover is an excellent opportunity […]

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Tags: magazines · newsagency marketing

Promoting AWW in the newsagency

June 29th, 2015 · No Comments

Here is one of three placements we have for the first week on on-sale of the new Australian Women’s Weekly issue. I mention this to publicly demonstrate our support for the title, to balance my criticism of Bauer for loading with more stock despite a history of average sell through. 0 likes

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Tags: magazines

Make the most of this Who cover

June 28th, 2015 · No Comments

The James Packer / Mariah Carey romance story in the latest issue of Who magazine is an opportunity to sell the title to people who may not usually consider it for purchase. Check that you have the full cover on show in a location to encourage pulse purchase. We have it is an acrylic in front of […]

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Tags: magazines

Promoting the Tour de France program in the newsagency

June 28th, 2015 · No Comments

Here is how we have been promoting the Official Guide to the Tour de France 2015 in the newsagency. This placement with newspapers is in addition to placement with sports magazines. It’s selling well – responding to impulse purchase opportunities. 2 likes

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Tags: magazines

Bagged Woman’s Day fails to sell

June 28th, 2015 · No Comments

Okay so we tried this bagged Woman’s Day with the out of date Australian Women’s Weekly as we’d sold out of Woman’s Day and no one bought it just as no one buys these bagged magazines yet the continue to come. So frustrating. A waste of time, space and money. What’s worse is Bauer will […]

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Tags: magazines

Time to promote Tour de France program

June 27th, 2015 · 2 Comments

It’s terrific to see support for newsagents on social media from those behind the official Tour de France guide. This tweet was sent to to 37,300 followers and retweeted to others. I love that they directly call our newsagents. We ought to appreciate this support by actively promoting the title in our businesses. The official Tour de […]

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Tags: magazines · Newsagency opportunities

Good to see Gotch promoting Aussie magazines

June 27th, 2015 · No Comments

It is good to see magazine distributor promoting magazine titles from Aussie publisher Artwear Publications on Twitter and pitching that these titles are available from newsagents: 1 likes

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Tags: magazine distribution · magazines

Bauer increases Women’s Weekly supply by 44% for no reason

June 26th, 2015 · 10 Comments

Bauer Media increase supply of the Australian Women’s Weekly for a newsagent by 44% yesterday for no reason in sales history as data in the screenshot indicate. Even with the terrific Julia Morris cover story the increase is not justified. This unwarranted oversupply is a waste of paper, labour, fuel and space. But Bauer would have […]

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Tags: Magazine oversupply · magazines

ACCC grants MPA authorisation

June 25th, 2015 · 3 Comments

The ACCC has witten to interested parties advising the decision to approve the MPA application for authorisation to conduct a pilot program. Click here for the Determination by the ACCC. The ACCC decision is despite: The majority of post-draft determination submissions were received from newsagents opposing authorisation of the pilot. The role of the ANF is documented […]

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Tags: magazine distribution · Magazine oversupply · magazines

Further submission to ACCC on proposed magazine supply rule changes

June 25th, 2015 · 1 Comment

Here is the full text of a letter I sent on newsXpress letterhead yesterday to the ACCC in relation to the MPA Pilot program that tests proposed new magazine supply rules. I am sharing it here to keen all newsagents informed. In Annexure C of the submission by the Association of Magazine Publishers Australia Inc. […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

The ANF can’t hide forever

June 24th, 2015 · 13 Comments

Ever since I and other newsagents started speaking about the poor representation of newsagents by the ANF on the proposed magazine supply rule change trial being organised by the MPA, representatives of the ANF have attacked some speaking out but refuses to engage in real dialogue. There was Ann Nugent, QLD ANF staffer, reportedly speaking […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagent representation

Tip: Feature National Geographic

June 22nd, 2015 · 1 Comment

This issue of National Geographic is worth putting in the spotlight as it may be browsed and purchase by people who would otherwise not consider the title. I had a couple of guys looking at car magazines pick it up yesterday when I moved it so they could see the cover. 4 likes

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Tags: magazines

Bagged Take 5 offer frustrating

June 20th, 2015 · No Comments

We early returned this bagged Take 5 offer because it requires an additional pocket and because it’s a lame offer when compared to the broader offer in Woolworths. Sending them unannounced as Bauer does makes space planning difficult – hence the decision to early return. My view is if we are to pitch magazines at […]

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Tags: Competition · magazine distribution · Magazine oversupply · magazines

Magazine sales boost tip

June 19th, 2015 · 2 Comments

If you stock Daphne’s Diary check the latest issue out yesterday and place it in a prominent position with the full cover on show. The free colouring book will absolutely drive sales of this title. It’s worked for me already thanks to prominent placement so people can see the gift with purchase opportunity. 6 likes

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Tags: magazines

Woolworths promotion of Bauer titles makes it tough for newsagents

June 19th, 2015 · 4 Comments

Here’s an example of a publisher and supermarket giant working together to devalue magazine brands in a campaign that must reduce newsagent magazine sales. The Relax & Save campaign offering two Bauer titles for $7 is an enticing offer for price conscious shoppers. The folks from Bauer will tell Connections members at their national conference soon […]

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Tags: Competition · magazine distribution · magazines · Newsagency challenges

Helping newsagents understand magazine overheads

June 18th, 2015 · 10 Comments

I have created a magazine overhead cost calculator for newsagents to use to easily calculate your cost per magazine pocket. Enter four data points in the the unshaded cells and the calculator will reveal the monthly and weekly cost per magazine pocket in your newsagency. I have settled on four three data points as a result of decades of work […]

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Tags: magazine distribution · Magazine oversupply · magazines

Responding to the MPA on ACCC application on magazine supply

June 15th, 2015 · 35 Comments

The MPA wrote to the ACCC on May 28 to say the ACCC should ignore the submissions from newsXpress and to note it does not wish to disclose raw data from the trial. Click here to see the letter. newsXpress has responded today. Click here to see the response. In my letter to the ACCC is this […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

Overloaded with Oxygen magazine

June 15th, 2015 · 2 Comments

Newsagents should check their supply of Oxygen magazine. Our supply as increased 57% for no justification in our dales data. Our historic average sell-thorough is under 50% yet a system, process or person has decided we need more stock. I early returned the overload. 4 likes

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Tags: magazine distribution · Magazine oversupply · magazines

Did you receive the consignment stock from Consolidated Product Holdings?

June 13th, 2015 · 9 Comments

We received a car air purifier and a touch screen bullet this week from Consolidated Product Holdings on consignment. The letter from CPH claims they have introduced the products in partnership with magazine distributor IPS. I didn’t order the products and have not entered into any agreement in relation to these products. Therefore, I don’t consider myself […]

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Tags: Ethics · magazine distribution · magazines

Promoting the 3D printer partwork in the newsagency

June 13th, 2015 · 1 Comment

We have shifted our promotion of the Build Your Own 3D Printer partwork to behind the counter. Here’s the terrific – you can;t miss it – display by our creative team. This behind the counter space can work well for us. That is what we are chasing here. We will know how it works by the […]

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Tags: magazines · marketing · partworks

Correspondence with the ANF on the proposed magazine supply rule changes

June 11th, 2015 · 33 Comments

I emailed the CEO of the ANF on May 31 after being shown correspondence between him and a newsagent in which he referred to me. Click here to see the text of my email. The ANF chairman responded to me last week. Click here to see this letter Here is my response sent yesterday to […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagent representation

Terrific gifts drive Girlfriend sales

June 10th, 2015 · No Comments

The free concert clutch bag and free Dermalogica blotting paper gifts with the latest issue of Girlfriend magazine are driving good results for us – offering an excellent reason to pitch the title on social media and outside the usual location for the magazine in the newsagency. As not all retailers have both gifts we are […]

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Tags: magazines