Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Halloween is big enough for Time Out to be interested

September 23rd, 2014 · No Comments

A few newsagents I have spoken with recently have said that Halloween is not a big season, not big enough for them to sell halloween products. My own experience is different. It’s bigger than some more traditional seasons for us. More fun too. The value of Halloween is reinforced with the cover story in Time […]

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Tags: magazines · Newsagency opportunities

Calendar terms illustrate the brokenness of the Australian magazine distribution model and how it hurts newsagents

September 23rd, 2014 · 8 Comments

The margin newsagents make on calendars from magazine distributors are a perfect example of the brokenness of the newsagency magazine distribution model. Distributors and publishers think they are doing us a favour offering 40% gross profit can delayed billing to January. These terms are out of date, they are unacceptable. I make 60% from calendars […]

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Tags: Calendars · magazine distribution · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

Terrific promotion of RSPCA cards in this week’s Woman’s Day

September 22nd, 2014 · No Comments

On social media as eel as in paid TV spots, Bauer is actively promoting this week’s Woman’s Day and the free RSPCA trading cards pack. I’ve see a bunch of tweets. Here’s the TVC: 3 likes

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Tags: magazines

Another Rolling Stone off-location opportunity

September 22nd, 2014 · No Comments

Place some copies of  Rolling Stone with Frankie or similar titles to make the most of the Katy Perry cover. While Katy Perry is not a perfect match for the frankie shopper, it’s close enough to get more people considering purchasing this issue of Rolling Stone. Engaging with magazine covers helps drive sales. 1 likes

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Tags: magazines

Repurposing magazine fixtures

September 21st, 2014 · No Comments

We needed space for Halloween, Calendars and the start of Christmas stock in our 135sq m floorspace newsagency and so had to find a temporary home for our popular Jigsaw range. The placement revealed another use for magazine fixtures. While not perfect, we think it will work. These jigsaws have been deliberately placed next to […]

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Tags: magazines · Newsagency management

Coles promoting the Bauer $10 discount offer

September 20th, 2014 · 2 Comments

Here is how Coles is promoting the three Bauer magazines for $10 offer at a local Coles supermarket. I feel for the newsagent nearby. They can’t compete with this cheap deal. The Bauer pricing approach makes competition tougher. Either a title is good enough to carry the cover price or not. All the discounting around from Bauer in transit […]

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Tags: magazines

Spiteful reporting in Daily Telegraph helps sell AWW

September 20th, 2014 · No Comments

The media and social media coverage following what I’d label grubby spiteful reporting in The Daily Telegraph yesterday about Seven Network personality Sam Armytage helped drive interest in The Australian Women’s Weekly late in the on-sale for this issue. I’m happy to see we are down to our last couple of issues. 4 likes

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Tags: magazines

Film Ink supports newsagents

September 19th, 2014 · No Comments

The folks at Film Ink have tweeted to their 8,720 Twitter followers that the latest issue of their magazine is our now in newsagents. More good support for our channel from an independent Australian magazine that we should support in return. 5 likes

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Tags: magazines

Early returning the discount magazine bundle

September 19th, 2014 · No Comments

We early returned this bundle of Wheels and Motor because I don’t want to be part of what is oe a campaign by Bauer to push down magazine revenue. I have seen no evidence that these discount magazine packs from Bauer drive incremental sales in newsagencies. I am having far more success with a whole […]

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Tags: magazines · Newsagency management

Promoting Better Homes and Gardens

September 19th, 2014 · No Comments

We have  the latest issue of Better Homes and Gardens with weekly newspapers, next to weekly magazines, at the counter and in this aisle end display. It’s all part of our usual first week on-sale push for what is our top selling monthly magazine. It always responds well with strong sales. We pull back after the first […]

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Tags: magazines

The gift damaging the magazine

September 18th, 2014 · 2 Comments

We’re seeing damage to copies of Take 5 today because of how it was packaged with the lipstick gift.  The weight and the size of the lipstick caused damage in shipping. The other problem is the magazine is not strong enough to hold the lipstick – it’s pulled forward. 9 likes

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Tags: magazines

Bauer / Coles discount promotion #2

September 18th, 2014 · 9 Comments

Coles is also offering an amazon deal for the bundle of The Australian Women’s Weekly and Australian House & Garden for $9.95. As is printed on the bag – it’s a $4.95 saving. This is extraordinary. I am told Coles receives margin at the full cover price of the two titles – but don;t have any […]

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Tags: magazines · Newsagency challenges

Bauer / Coles discount magazines promotion #1

September 18th, 2014 · No Comments

Coles is offering a range of Bauer titles in a three for $10 deal that I expect will hurt newsagency magazine sales where they compete directly with Coles. If the titles offer value why the need to discount and if there is a need to discount why only in one  channel? I am yet to […]

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Tags: magazines · Newsagency challenges

Good timing for Christmas card themed magazine

September 16th, 2014 · No Comments

We have seized the opportunity of Creative Christmas cards being in-store early and have placed it with weekly titles for the next couple of weeks. It should sell well from here – justifying the prime position we have allocated. Card making magazines are popular for us. This title is an opportunity to attract a new […]

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Tags: magazines

Promoting cards with magazines

September 15th, 2014 · No Comments

We love opportunities to integrate products from one category with another. Who this week gave us an opportunity to promote a card from the Spirit humour range. The card placement pitches this card as well the rest of the range placed nearby. 2 likes

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Tags: Greeting Cards · magazines

How is Homes+ selling?

September 15th, 2014 · 17 Comments

We have had the launch issue of Homes+ in prime position with home and living titles  as well as a stint with newspapers. We’ve not sold a single copy, making the space and labour investment worthless for us. How is it selling for you? 8 likes

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Tags: magazines

Why I cancelled future Bauer merchandiser visits

September 13th, 2014 · 7 Comments

I observed a Bauer merchandiser visit in one of my newsagencies on Thursday. The entire time was spent recording what we were doing: where magazines were placed and other data. I think photos were taken but I cannot be sure. It felt like we were being marked and judged. In the ten to fifteen minutes or […]

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Tags: magazines · Newsagency management · supplier arrogance

Making the most of Hillary Clinton

September 12th, 2014 · No Comments

The Hillary Clinton cover on the latest Woman & Home gives us an opportunity to get the title out in front. This is a title not often in the spotlight. The Hillary cover is a perfect opportunity for us to refresh interest. This is what cover choices by magazine publishers are all about. It’s also how […]

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Tags: magazines

The only way to display this issue of Vogue

September 12th, 2014 · No Comments

We have allocated double pockets to display the current issue of Vogue which comes with a tote bag. At first look you’d think the bag is designed by Jean Paul Gaultier. I’m not sure that it is. The information on the packaging is less than clear. Anyway, we have allocated extra space for the next […]

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Tags: magazines

A good example of poor title allocations

September 12th, 2014 · 1 Comment

We often sold out of the 3 copies of the telegraph we received from network Services so they increased us to 7. I;d have thought 5 was okay but not 7. A review of our history shows volatility. It does not make sense for them to more than double supply. It makes me wonder if […]

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Tags: magazine distribution · Magazine oversupply · magazines

Refusing to offer the Take 5 Recipes+ discount magazine pack

September 11th, 2014 · 4 Comments

I refuse to display the Take 5 / Recipes+ discount pack which came out today.  I don;t have a space pocket in the weeklies section nor do I want to support the discount magazine strategy by Bauer that is not delivering the sales bump they need when you do a title for title comparison in […]

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Tags: Bagged magazines · magazines

Discounting Woman’s Day & NW

September 11th, 2014 · No Comments

Bauer is discounting Woman’s Day and NW to chase sales this week. Newsagents are the ones doing the discounting actually as our GP is based on the discount pack price. I’d love to know if other retailers like supermarkets make margin on the discounted price or the cover price of the titles in the discount […]

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Tags: Bagged magazines · magazines

Gotch emails helpful in tuning magazine range

September 11th, 2014 · 1 Comment

I like the fresh approach from magazine distributor Gordon & Gotch in their contact with newsagents. The emails are helpful, easy to read and opening opportunities to new titles we can use to expand our magazine range. We ought to embrace the opportunity of new titles, not all but some. The information accessible through the […]

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Tags: magazine distribution · magazines

Customers will reach for magazines!

September 9th, 2014 · No Comments

The success we are having with craft magazines – up 31% year on year – is proof that customers will reach dow magazines that interest them. We’ve made it hard for our customers, placing the craft titles down below our weeklies. A best I expected we would hold steady. I did not expect growth. It […]

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Tags: magazines

New Idea early publication delivers excellent sales bump

September 8th, 2014 · No Comments

The image shows the sales decay for New Idea between Monday last week and mid Saturday afternoon compared to the average for three weeks at this time last year. In addition to excellent overall year on year growth being achieved for New Idea (against trend I’d note), you can see the impact of the early […]

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Tags: magazines · Newsagency opportunities