Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Judging magazine covers for The Maggies

September 1st, 2014 · 1 Comment

I’m in the middle of judging magazine covers for shortlisting for The Maggies, the annual national poll to celebrate and award the best magazine covers of the past year. The Maggies engages readers with magazines and shines a spotlight on titles in newsagencies. I like the criteria they have set for judging: Possess a high standard of […]

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Tags: magazines

Newsagent magazine supply standards

August 30th, 2014 · 7 Comments

In February 2005 I spoke at a breakfast meeting of magazine publishers in Sydney and presented a suggested list of magazine key performance indicators. In cleaning up yesterday I found the list and thought I’d publish it here for comment. Scale out to reflect title performance in that outlet with proposed supply to be no more […]

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Tags: magazine distribution · magazines

Tactical placement to drive magazine sales

August 30th, 2014 · No Comments

Here’s an example of how tactical placement of a magazine display unit can work. We placed this unit with magazines from Pacific Magazines at the end of the aisle – so everyone walking out of our magazine aisle sees the stand. The stand is more noticeable in person than it looks in the photo. It’s […]

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Tags: magazines

Where are the magazine publishers?

August 29th, 2014 · 2 Comments

I published a post yesterday inviting magazine publishers to speak with newsagents here about damaging early returns. It would be good to see more publishers join in – or are early returns not an issue? 5 likes

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges

Where do you place magazine labels?

August 29th, 2014 · 5 Comments

I have shot some training videos for people working in newsXpress newsagencies this week. Each is two or three minutes and on a single topic. Here is the three and a half minute video on magazine label placement that I thought might interest readers here: Getting stuff like this is vital for us to be seen […]

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Tags: magazines · Management tip

Yes, there is a magazine called Chicks Smashing Grunters

August 29th, 2014 · 6 Comments

Chicks Smashing Grunters is a new magazine title being distributed by IPS. Thankfully, we did not receive this title. I know one newsagent who received fifty copies yesterday. They think they will sell all if not most. Extraordinary. The title itself sounds wrong. Yes, we are not our customers. 8 likes

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Tags: Ethics · magazine distribution · magazines · Social responsibility

Discounting Shop Til You Drop

August 29th, 2014 · No Comments

Newsagents have another discount magazine pack from Bauer. This time it’s the challenged Shop Til You Drop and a mini version of Cleo for $7.95. In addition to training customers about title price, there is the space challenge – needing to find two extra pockets in a full rack for this ‘new’ pack. Supermarkets are not […]

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Tags: magazines

Inviting magazine publishers to speak up about ignorant early return behaviour

August 28th, 2014 · 30 Comments

I had a discussion with Terry Thelwell of Lovatts at the NANA Newsagent of the Year Awards in Sydney last week about the poor behaviour of some newsagents in early returning magazines. Terry and I have discussed this often and the data Lovatts has of newsagents early returning to a point where they have considerably less on […]

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Tags: magazine distribution · Magazine oversupply · magazines

Tomorrow’s news today at Coles Express Goondiwindi

August 28th, 2014 · 5 Comments

Here is the display of magazines at Coles Express in Goondiwindi. The photo was taken yesterday morning. Some of the titles in the photo were due to go on sale today. The local newsagent received their stock early but did not put it out, respecting the contract. Coles, apparently, lives by a different set of […]

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Tags: Ethics · magazines · Ugh!

Coles Goondiwindi breaches magazine on-sale obligations

August 27th, 2014 · 8 Comments

The issue of The Australian Women’s Weekly due on sale tomorrow is already being sold at Coles Express Goondwindi this morning. If a newsagent did this they would be failed for selling a title before the on-sale. It’s frustrating that Coles appears to be getting away with this. UPDATE: still on display at 4:15pm today – […]

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Tags: Competition · magazines

Promoting Rolling Stone off-location

August 26th, 2014 · No Comments

We have been promoting the latest Rolling Stone magazine with magazines that we think are likely to be purchased by fans of Lana Del Ray. Placing a title like this issue of Rolling Stone off-location based on the cover works in driving incremental sales. Try it. 3 likes

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Tags: magazines

Promoting 2015 Astro Diaries

August 26th, 2014 · No Comments

We have the 2015 Astro Diary range being promoted with magazines and specifically with Yen, Frankie, Peppermint and the like. The look and feel of the diaries suggests that those buying these magazines are the target shopper for the diaries. We are using the shelf above the magazines for the promotion. 2 likes

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Tags: magazines

Dreadful promotion of homes+ by Coles

August 25th, 2014 · No Comments

Bauer Media better not be paying Coles a premium to promote the launch issue of homes+ magazine. On the weekend I noticed this floor display unit placed at the checkout which is locked and used a clutter storage space in a busy inner city Coles location. It’s probably the worst location in this particular Coles […]

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Tags: Competition · magazines

Promoting Doctor Who partwork

August 25th, 2014 · 6 Comments

With Doctor Who media coverage and social media interest at fever pitch we are making the most of the first issue of the Doctor Who partwork with placement in the aisle where Doctor Who titles are usually located. We are also pitching this launch issue in two other locations. This launch is helping with and benefiting […]

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Tags: magazines · partworks

The easy to merchandise gift with purchase

August 25th, 2014 · No Comments

The pendant Peppermayo pendant with the latest issue of Girlfriend magazine is the ideal gift with purchase. It does not challenge space or make the pocket look untidy, it’s an ideal gift for those buying the title and it’s placed to enhance rather than detract from the cover. we have this issue in a couple of […]

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Tags: magazines

Promote Time magazine with your weeklies

August 24th, 2014 · No Comments

We have placed this week’s Time magazine with the weeklies because of the Robin Williams cover story. Those most likely to purchase this issue on impulse would not go looking for it elsewhere in the magazine department – hence our tactical placement. Tactical placement of a magazine title based on the cover story is the […]

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Tags: magazines · Tactical display

Inside Out magazine still cheap at Coles

August 23rd, 2014 · 2 Comments

If every newsagents needed a reason to quit Inside Out magazine it is the continued discounting being run for the title at Coles. Given how Coles operates this has to be a publisher initiative. The Exclusive to Coles bookmark in each copy tells shoppers to not purchase the title elsewhere so why should we stock […]

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Tags: Ethics · magazine distribution · magazines

Leveraging Doctor Who interest

August 23rd, 2014 · No Comments

We’re embracing interest this week in all things Doctor Who with collectibles on show as well as Doctor Who titles next to the Doctor Who partwork which launched Monday. Doctor Who fans spend money on their passion the TV show and the brand more generally. 2 likes

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Tags: magazines · Newsagency opportunities

Free homes+ magazine launch

August 21st, 2014 · No Comments

Some newsagents have access to the free stock of the launch issue of the homes+ title from Bauer as part of a promotion by the company supporting its Reader Rewards Bauer title related loyalty program. I’m not doing it as I don’t run Reader Rewards. I think homes+ will struggle as it is entering a well-served […]

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Tags: magazines

How does the ACCC set its priorities?

August 20th, 2014 · 2 Comments

The ACCC chairman has been all over the media this week touting a victory over Maggie Beer and what the ACCC says is misleading labelling. I don’t see how any shopper considering purchasing Maggie Beer products could have been misled. The products are conceived and developed in Maggie Beer’s kitchen in the Barossa Valley. That […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management

Being transparent with newsagents on magazine performance

August 20th, 2014 · 2 Comments

This image shows year on year magazines sales performance for one of my newsagencies for the April through June quarter in 2014 compared to 2013. I am publishing the data here as proof of the sales growth we are achieving. This is necessary to counter a comment reportedly made by a magazine publisher recently that […]

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Tags: magazines · Newsagency management

Keeping magazine oversupply survey open

August 19th, 2014 · 4 Comments

I am keeping the survey for you to record details of magazine oversupply open for a while. List specific details, by title, details of recent oversupply experiences. Data needs to be  in a specific format with one line per title. Here’s he survey link: https://www.surveymonkey.com/s/JCHT3H8 You can response more than once if you have more oversupply experiences. 0 […]

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Tags: Magazine oversupply · magazines

Phantom comic shoppers are the best

August 19th, 2014 · 1 Comment

Customers, mainly guys, who collect Phantom comics are valuable to us. They are loyal not only to the title but also to the shop. Every few visits, when they have a need, they purchase something other than the next issue of the Phantom magazine. Indeed, the Phantom magazine shopper is an ideal habit-based shopper, one […]

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Tags: magazines

Military Watches partwork popularity strong

August 19th, 2014 · 17 Comments

There is continued strong interest in the Military Watches partwork. The coverage of World War 1 related stories heading into next year’s anniversary are part of the reason. We promote the title so it’s seen by people who will purchase on impulse. 0 likes

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Tags: magazines · partworks

Welcoming magazine readers

August 18th, 2014 · 19 Comments

It’s usually guys who sit on the floor of the newsagency to read magazines or crouch in aisles to read magazines. On the weekend I noticed a lady crouched down looking through our cross-stitch magazine titles. It made me smile. I like seeing customers engage with magazines like this. I’m happy for them to read. I’m […]

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Tags: magazines