Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

If you still have Dolly in stock

December 20th, 2014 · No Comments

The five pockets allocated to the dive different covers of Dolly had not worked. We sold one copy in a week – making the space allocation uneconomic. But before I reduced the space allocation I checked online and found that the Niall cover was in short supply. A couple of social media engagements later and […]

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Tags: magazines · marketing · newsagency marketing

Geelong Coast magazine supports newsagents

December 20th, 2014 · No Comments

It’s good to see Geelong Coast magazine using Twitter to promote its latest issue as being available at newsagencies. I like this because they are only promoting our channel and because this is a special interest title. Special interest titles are vitally important to us, especially titles like Geelong Coast targeting a specific geographic area. 2 […]

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Tags: magazines

US magazine launches and closures

December 19th, 2014 · No Comments

Huffington Post reports on US magazine launches and closures in 2014. Most interesting in the report is growth in regional titles.  here in Australia, while I don’t have the data, I’d say 2014 was a  good year for niche title launches and growth. 1 likes

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Tags: magazines

I like this magazine stand

December 18th, 2014 · No Comments

I like this low-profile magazine stand at one of the news outlets on the departure level at Adelaide airport. It holds plenty of stock with full face display and allows good sight lines across the business. It’s ideal for high volume titles – like our see in these transit newsagencies. 1 likes

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Tags: magazines · visual merchandising

Vogue Australia gift failure

December 18th, 2014 · 1 Comment

Here’s how Vogue Australia looks after a couple of days on display. The bag holding the magazine rips easily. I have seen this in several stores. While you can still see the cover, the package looks damaged. Makes me wonder: will it hurt sales? Publishers need to do better. 2 likes

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Tags: magazines

Marie Claire top heavy

December 18th, 2014 · 1 Comment

Here’s how the top-heavy (with the free sunglasses) current issue of Marie Claire looked in one supermarket yesterday. Not a great ad for the magazine. In our own case we had to allocate double the space to the title to accommodate the gift. Publishers need to do better. 2 likes

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Tags: magazines

Promoting Birdee magazine

December 16th, 2014 · No Comments

We have placed Birdee so that it is easily seen. In a couple of stores I have seen it folded and placed on its side – making it harder to be seen and understood. Being a new title for us I want to make the most of the opportunity. I’m using Frankie and Russh to keep it upright. […]

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Tags: magazines

Helping magazines be noticed in the newsagency

December 15th, 2014 · No Comments

We adjusted the magazines on the back wall yesterday with double facings given to four carefully selected titles. Inside Cricket is featured because of the David Warner cover – why not given the Adelaide test success?!. Next is Smith Journal as it continues to be a good read for intelligent blokes. Then we have Triple J […]

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Tags: magazines

Selling Clive Palmer

December 13th, 2014 · No Comments

With Clive Palmer such a large and polarising character in federal politics and business circles, the latest Quarterly Essay is timely – and an opportunity to pitch the title away from its usual location. Put it in the spotlight! I’d suggest newsagents place it with newspapers. Even include a bookmark noting it as an excellent Christmas gift […]

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Tags: magazines

Crossword magazine sales up 24% year on year

December 12th, 2014 · 2 Comments

Our crossword sales are up 20% comparing the last eight weeks with the same eight weeks a year earlier. This is extraordinary growth outside what is average for the newsagency channel. My research suggests that the average year on year growth for crosswords in 2.5%. I’d put our growth down to moving the category to […]

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Tags: crosswords · magazines

Extra early returns for Christmas

December 12th, 2014 · 1 Comment

I broke with tradition and did an additional sweep for early magazine returns yesterday, Thursday, because of space pressures as a result of unwarranted additional magazine supply and Christmas space pressures. Outside of our usual magazine returns and a reasonable first pass at early returns, this  photo shows the additional early returns I pulled out of […]

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Tags: magazine distribution · Magazine oversupply · magazines

Making a splash for Dolly

December 12th, 2014 · No Comments

I found room yesterday to display all five covers of Dolly for the next week at least. The covers look terrific placed next to each other. We’re fortunate to have fixtures that make eye level full cover display achievable in the magazine department. 4 likes

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Tags: magazines · Tactical display

How to grow Diabetic Living sales

December 12th, 2014 · No Comments

I’ve found the best way to grow Diabetic Living sales is to place it with health titles plus weeklies and or food titles. It’s a magazine often purchased on impulse – hence the importance of location. This week we have it with That’s Life as it always does well from there. 3 likes

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Tags: magazines · Tactical display

Promoting Frankie for impulse purchases

December 12th, 2014 · No Comments

We are promoting the latest Frankie magazine with a half waterfall as well as an off location placement with a range of stationery we have for the Frankie shopper. Having the full cover of Frankie on show to drives impulse purchases. This bumper issue of Frankie looks stunning. 4 likes

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Tags: magazines

Magazine publishers need to be careful who they listen to

December 11th, 2014 · 27 Comments

At a recent publishing event someone claiming to know was putting it about that newsagents were achieving a sell through rate of 50% for magazines. The person reportedly saying this does not have access to data to backup the claim. I think it is their best guess. But they did not qualify it. I see real sell […]

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Tags: magazine distribution · magazines

Cool Dolly cover series

December 11th, 2014 · No Comments

Kudos to the folks at Dolly for their five different covers on the One Direction members. It’s a brave move. We have done what we can to show off the five covers but can’t devote enough full face pockets to have all on show at once. One Direction is not driving sales as it used to […]

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Tags: magazines

Dumping bagged discount magazines

December 10th, 2014 · 10 Comments

This photo shows how the bagged discount magazine pack of Woman’s Day, OK! and NW from Bauer is being treated at a Woolworths supermarket – away from weekly titles, display unit for AWW. And on that, note the header provided by Bauer for AWW for the display. I’d have said yes to a floor display unit to […]

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Tags: magazines

It’s Taylor Swift season for magazines

December 9th, 2014 · No Comments

We take note of who is on the cover of magazines and place titles together that feature the same person. This is why it’s Taylor Swift season in our fashion section and why we have Cleo and InStyle together and why we have them placed so that those who do not usually purchase these titles […]

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Tags: magazines

How newsagents treat the Bauer discount packs

December 9th, 2014 · No Comments

Here’s how one newsagent has placed the latest discount magazine pack from Bauer – the Woman’s Day fronted pack is mixed in with fashion titles. We early returned ours as usual – we don;t want these discount packs as we don;t have the spare pocket and we don’t agree with the discount strategy. I can’t […]

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Tags: magazines

When we lose good people from our newsagency channel

December 8th, 2014 · 1 Comment

Vicki Rossi finished up with Pacific Magazines a couple of weeks ago as part of a restructure within the business that saw several senior people and others leave the company As Retail Sales and Circulation Director, Vicki was the executive at Pacific most responsible for the newsagency channel. In this role, Vicki served us the company […]

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Tags: magazines

On The Run magazine offer challenges newsagents

December 8th, 2014 · 10 Comments

Further to my post Saturday about the low cost Tatts fit out at the On The Run convenience stores in South Australia, check out the magazine department in this same outlet. This is competition folks, serious competition. Convenience outlets usually focus on a small range of no more than thirty titles, top sellers. This location […]

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Tags: Competition · magazines · Newsagency challenges

Did you get Birdee?

December 6th, 2014 · 9 Comments

Birdee, a new and cool looking paper for young women launched this week and I’d love to ono who received it. I didn’t and I think it would sell. 2 likes

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Tags: magazines

Magazines in small footprint retail in Hong Kong

December 6th, 2014 · No Comments

See how a small footprint (25 sq m) convenience store at Hung Hom station in Kowloon displays magazines. This fanned out approach is what newsagents in Australia used to do decades ago before moving to full face in the 1980s. With rent and labour increasing annually and magazine revenue flat or declining for many, newsagents need […]

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Tags: magazines

Ideal gift with purchase from Your Garden

December 5th, 2014 · 4 Comments

The latest issue of Your Garden magazine comes with a perfect gift with this title: seeds with a Jiffy planting pod. With the low frequency of Your Garden we find we have to chase customers – hence our placement with newspapers, weekly magazines as well as with garden magazines for the first couple of weeks […]

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Tags: magazines

A challenging gift with magazine purchase

December 5th, 2014 · No Comments

Australia is not the only place where magazine publishers challenge retailers with gifts with purchase. The photo shows a plastic bottle with a drink of some sort bagged with what looks like a food title – in a Hong Kong convenience store. There is no easy way to display it. Magazine publishers tell me that […]

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Tags: magazines