Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'magazines'

Promoting Better Homes with newspapers

November 1st, 2014 · No Comments

We’re having terrific success with the Better Homes and Gardens placement with newspapers on the shop floor – facing people once they are half way into the business. The pockets of Family Circle and the All I want For Christmas title are working well too. The two stands – newspaper and BHG – look good next […]

[Read more →]

Tags: magazines

Exclusive gift with purchase from Bauer at Woolworths

October 31st, 2014 · No Comments

Check out the display a colleague sent me of a display at a Woolworths supermarket offering and exclusive to Coles gift with purchase for a range of titles. This is a stunning stand promoting an excellent gift. It’s certain to drive sales of the promoted titles in Woolworths. It is disappointing that Bauer promotes supermarkets ahead […]

[Read more →]

Tags: Ethics · magazines

I don’t want Inside Out

October 30th, 2014 · 4 Comments

With the arrangement between News Life Media and Coles which sees Inside Out magazine priced at $2.00 less in Coles than my newsagency and with two Coles curer markets in my centre I see no point in carrying this title and promoting my business as being more expensive. More important, I need to make a stand […]

[Read more →]

Tags: Ethics · magazine distribution · magazines

Leadership change at Bauer

October 29th, 2014 · 1 Comment

Bauer Media today announced that Australian CEO Matt Stanton is to leave the business for Woolworths and that David Goodchild from Bauer in the UK will take on responsibility for Australia, New Zealand and Hong Kong. Mumbrella has the details including the announcement to Bauer employees. It’s telling that Goodchild will keep his current role: From 5 January […]

[Read more →]

Tags: magazines

Back to the future: cutting 250 magazine pockets from the newsagency

October 28th, 2014 · 4 Comments

We have just cut 250 pockets from our magazine department with the removal of two double sided fixtures to make way for an expanded gift offer in-store. NOTE: We have not cut magazine range. This move is a back to the future approach… In the early 1990s the push from Gordon and Gotch leadership at the time was for […]

[Read more →]

Tags: magazines · Newsagency management

Not sure about interest in Katy Perry

October 28th, 2014 · No Comments

While we are actively promoting the various Katy Perry titles out at the moment I am not sure about shopper interest. The best indication is what we hear across the counter. In terms to Katy – nothing. No matter, we’re pitching the Katy titles in two locations … with kids titles and teen girl titles. […]

[Read more →]

Tags: magazines

Calendars with magazines

October 28th, 2014 · No Comments

Here’s another simple placement that drives calendar sales – this time puzzle themed calendars with crossword and puzzle magazines. I’ve seen shoppers come in to spend Under $10 and walk out spending $30. Tactical placement drives a deeper basket. 1 likes

[Read more →]

Tags: crosswords · magazines · Opportunistic retail · Tactical display

Helping a magazine publisher reach their audience

October 27th, 2014 · No Comments

Stella magazine is a niche title aimed at a Pacific Islander audience. The print run is too small to justify distribution through traditional routes. The publisher is keen for advice on how to reach the right newsagents with this special interest title and I offered to pitch it here. You can contact the editor, Amanda Donigi, here: editor@pacificpencil.com. […]

[Read more →]

Tags: magazines

Satisfying Doctor Who fans

October 27th, 2014 · No Comments

We are embracing the opportunity to the golden era of Doctor Who coverage by placing magazines together based on cover story more than masthead. SciFiNow will be browsed by more shoppers as a result of this. 0 likes

[Read more →]

Tags: magazines

A new magazine

October 26th, 2014 · No Comments

Check out the ABC story about a new magazine published out of a start up business in Wollongong. NSW. Future Perfect is in the same genre as Smith Journal – long form articles. 4 likes

[Read more →]

Tags: magazines

Supermarkets and free magazines

October 26th, 2014 · No Comments

I missed the SMH article – Supermarkets major players in magazine market with readers hungry for free food content – when it was published two weeks ago. It looks at an important competitor to magazines we sell and offers telling statistics: The figures mirror Roy Morgan Research, which said Coles Magazine was the best-read magazine in the year […]

[Read more →]

Tags: Competition · magazines

Promoting Family Circle

October 25th, 2014 · No Comments

The Christmas issue of Family Circle magazine goes off each year. We have it placed with food titles, weeklies and in the location you can see in the photo – in the Better Homes and Gardens themed floor display unit from Pacific Magazines. We’re investing the space because we know we will get the sales. […]

[Read more →]

Tags: magazines

Take 5 and Yours discount pack

October 25th, 2014 · No Comments

I noticed this pack of Take 5 and Yours from Bauer Media priced at the discounted rate of $5.95 in Coles yesterday. We received 7 packs and returned them the same day. It feels like these discounted bags are appearing with more frequently. 1 likes

[Read more →]

Tags: magazines

ANF offers emotion over leadership to newsagents on magazine oversupply

October 24th, 2014 · 8 Comments

At the ANF’s National Newsagent blog this week, under the headline of My heart bleeds for these newsagents, the ANF published a letter from a Western Australian newsagent about magazine supply issues including oversupply. Rather than providing leadership on the issue, what is supposed to be the peak body of the newsagency channel offers emotion […]

[Read more →]

Tags: Ethics · magazine distribution · magazines · Newsagency challenges · Newsagency management · Social responsibility

Meeting with XchangeIT

October 23rd, 2014 · 6 Comments

I met with Chris Leach the CEO of XchangeIT today as part of a regular discussion Chris has with the various newsagency software companies. I took the opportunity to express concern that newsagents are pressured to provide accurate sales data yet we see little benefit in return. While it is outside his purview, Chris listened […]

[Read more →]

Tags: Ethics · magazine distribution · magazines · Social responsibility · XchangeIT

Newsagents caring less about accurate data as a result of worsening magazine oversupply

October 23rd, 2014 · 13 Comments

A newsagents who recently got pinged by XchangeIT for failing to meet their standards expressed anger at abuse of their business by the imagine distributors for overloading them with stock. Digging into the situation, there was no issue with data quality, just timing. So, the distributors receive accurate sales and return data but it is […]

[Read more →]

Tags: Ethics · magazine distribution · magazines

Is it unethical to send more stock of a title a newsagent without justification?

October 22nd, 2014 · 4 Comments

Imagine the surprise of a newsagent this week when they received additional stock of Modern Wedding Styling magazine when they still had stock on the shelves from the August allocation. There is no sales history to indicate they will get through the initial allocation. So, the newsagent topped the supply this week and early returned […]

[Read more →]

Tags: Environment · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency management · Ugh! · XchangeIT

Make the most of gifts

October 22nd, 2014 · No Comments

I encourage newsagents to shop off the gifts with Marie Claire and InStyle to make the most of the gift opportunities. In both these cases the gifts are driving incremental sales. In a shop at the weekend I saw InStyle folded back and there message of the gift was all but lost. 1 likes

[Read more →]

Tags: magazines

Terrific gift with purchase for Australian Country Style

October 22nd, 2014 · No Comments

The Crabtree & Evelyn moisturising soap packaged with the latest issue of Australian Country Style is an excellent gift for this title. While it’s packaged so that it blocks the title in the pocket behind we can work with that to be fair to that title. After I took the photo I moved the title […]

[Read more →]

Tags: magazines

Magazine publishers who make supermarkets more appealing than newsagents risk the future of our channel

October 21st, 2014 · 33 Comments

For years there have been differences between how suppliers who supply newsagents and supermarkets with the same products treat these competing retail channels. While newsagents have complained, they have done nothing about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better […]

[Read more →]

Tags: Competition · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future · supplier arrogance · Ugh!

Promoting Bauer Christmas cookbooks

October 21st, 2014 · No Comments

We have all three current Christmas books from Bauer together as part of our Christmas themed titles placement. While it is unfortunate Bauer has chosen to not use its sales base replenishment facilities for these titles we’re giving them prime positioning together to attract early Christmas food title shoppers. Placing them together is important in my […]

[Read more →]

Tags: magazines

Leaky magazine

October 20th, 2014 · No Comments

I let a staffer at Coles know that the cap was off the balm on the cover of a copy of Elle. These gifts are terrific but when a cover comes or a tube is punctured the damage to stock can be time consuming to address and costly to the business and publisher. 3 likes

[Read more →]

Tags: magazines

That’s Life supporting Halloween

October 20th, 2014 · No Comments

That’s Life is another magazine supporting Halloween. This is another reason all newsagents should embrace halloween as a season. It’s growing in interest in Australia and those not selling Halloween products are missing out. 1 likes

[Read more →]

Tags: magazines

Funny title placement of the day

October 19th, 2014 · No Comments

Check out magazine placement I have seen this morning. I suspect this was done by a shopper having some fun. Made me smile. Adapt your strategy to any location … nice. 4 likes

[Read more →]

Tags: Fun · magazines

Promoting the Christmas tin with Better Homes and Gardens

October 19th, 2014 · No Comments

We are doing a rare aisle end display to promote the Christmas tin gift which comes with the latest issue of Better Homes and Gardens. In the three days on-sale so far sales have been excellent, ahead of usual for BHG. We’re very happy. A couple of customers who purchased the mag elsewhere and didn’t […]

[Read more →]

Tags: magazines