Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Management tip'

Sunday newsagency management tip: evidence trumps your stories every time

February 22nd, 2015 · 1 Comment

I was talking with a newsagent recently and they said a particular range of greeting cards was not working for them. On checking their data I found that the stock turn for this range was above the average for their greeting card department. Not happy about the evidence contradicting their story, their argument changed to one […]

[Read more →]

Tags: Management tip · Newsagency management

Handling shopper returns in the newsagency

February 19th, 2015 · 2 Comments

I like this sign I saw on the counter of a newsstand in the US a few weeks ago. It’s a straightforward statement about what shoppers can and cannot return. I especially like the message at the bottom: MAGAZINES AND NEWSPAPERS ARE NOT RETURNABLE. I thought about this because of the newsagent who called yesterday […]

[Read more →]

Tags: Management tip · Newsagency management

An Urgent Action Plan to Avoid Closure of Your Retail Newsagency

February 18th, 2015 · 7 Comments

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless. The […]

[Read more →]

Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency management tip: never give up

February 15th, 2015 · 3 Comments

No matter how tough your situation, no matter how impossible the road ahead, never give up, there is always something you can try, a step you can take to move forward. While I expect that comes across as glib, the words are sincere. I have never seen a difficult situation being faced by a business for […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: think before accepting the hospitality of coffee and lunch

February 8th, 2015 · 2 Comments

I’m not a fan of business lunches and meetings over coffee. I’m more practical in how I like business to be conducted – straight to the point, based on the facts, make decisions and implement. Some people think this approach is aloof, rude even. Maybe so. However, business efficiency involves efficient communication. I have found the […]

[Read more →]

Tags: Management tip · Newsagency management

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

[Read more →]

Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency management tip: know your traffic drivers

February 1st, 2015 · No Comments

What are the top ten products or product categories that bring people to your retail newsagency? Are sales for these categories growing, declining or static? if you can’t answer this question, find out. It should be easy with your newsagency software.  In my own Tower Systems Newsagency Software is’s the 10×10 report – a report […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: know the trends for your business

January 25th, 2015 · No Comments

There is no better indicator for understanding trends in your retail newsagency business than comparing revenue and unit sales performance for a recent period to the same period a year, two years and three years ago. In my own newsagency I undertake this type of comparison every month on a rolling basis – looking at […]

[Read more →]

Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Checking out the Officeworks Back to School catalogue

January 24th, 2015 · 1 Comment

Newsagents doing Back to School should get their hands on an Officeworks BTS catalogue for when they do a post-season review. At 64 pages, the Officeworks catalogue is comprehensive. You read it thinking you’ll find what you need. The design connects with the marketing collateral in-store from the display to the posters to the dump […]

[Read more →]

Tags: art supplies · Book retailing · Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Stationery

Sunday newsagency management tip: be responsible for what you order

January 18th, 2015 · 1 Comment

How many times do you receive stock that you have not ordered.  I am not talking here about stock you do not usually order such as magazines and newspapers.  No, I am talking about greeting cards, stationery, gifts and other items which you have control over in your business. If you receive stock you have […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: give people waiting something to buy

January 11th, 2015 · No Comments

Supermarkets, fuel outlets and convenience retailers nail the candy lane, the floor space in front of the counter where people line and wait to be served. It’s called the candy lane because it’s where candy is often sold. I am using the term to refer to the space and not products. What is it you present […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: choose the best team for 2015

January 4th, 2015 · 1 Comment

How good is the team in your retail newsagency? Is it the best team you could have? If not, invest time at the start of the year to improve the team. Either replace people, including you, or train them to ensure your team is the best it can be to position your business for the […]

[Read more →]

Tags: Management tip · Newsagency challenges · Newsagency management

Sunday newsagency management tip: write advice to yourself

December 28th, 2014 · No Comments

Find somewhere away from your business , a coffee shop, a bar, a restaurant, somewhere that is busy with people all around you. Sit down and write a note to yourself explaining what you think needs to be done to improve the business. I find that when I am sitting in a busy location away […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: don’t discount before you need to

December 21st, 2014 · No Comments

A card shop near my newsagency yesterday had Hallmark boxed Christmas cards at 50% off. They are the only shop of seven or eight in the shopping centre with Hallmark cards boxed Christmas cards discounted. Others with discounted Christmas cards are the $2 and similar shops with unbranded product. We will not discount Christmas cards until Boxing Day. Sales […]

[Read more →]

Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Sunday newsagency management tip: getting rid of a bad employee

December 14th, 2014 · 1 Comment

I know of a newsagency where a full time employee is dreadful, they are pulling the business down. They are lazy, doing the bare minimum necessary and less than that where they are not being watched. They take no initiative and offer nothing special in the way of customer service. They do not deserve the […]

[Read more →]

Tags: Management tip · Newsagency management

A reminder that colour blocking works

December 10th, 2014 · 1 Comment

Nowhere is the value of colour blocking more obvious than in the display at Adriano Zumbo’s kiosk at the QBV centre in the heart of Sydney. You can see people notice the colours of the display. It’s effective because of the colours they place next to each other. The same product arranged differently, may draw […]

[Read more →]

Tags: Management tip · Newsagency management · visual merchandising

Sunday newsagent management tip: let them play and enjoy a sales boost

December 7th, 2014 · 1 Comment

Our team members are encouraged to regularly play with the kinetic sand we have on display. The photo shows a display from Wednesday. We have found that the better the display the more it is noticed and the more it is noticed the more people play with the sand and the more they play with the sand […]

[Read more →]

Tags: Management tip · Newsagency management

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

[Read more →]

Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Terrific counter pitch at WH Smith

December 2nd, 2014 · No Comments

Check out the structured approach to pitching key product categories as used by WH Smith at one of their Sydney newsagency outlets. It’s compact, focussed and carefully thought out – look at the fixtures, the shelf cards used in front of products to explain and promote them and the selection of products. It’s a complete […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: How to quit stock in your newsagency

November 30th, 2014 · No Comments

If you ever wonder about how to quit stock that is not moving in your newsagency, follow what the majors do. They take it off the usual shelving, stack it without car on temporary shelving in a high traffic location and they price it to sell. The photo is of a discount placement in a […]

[Read more →]

Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: act on trends in your business

November 23rd, 2014 · No Comments

In the context of the discussion of the future of lottery revenue last week, trends are important in your business planning. Newsagents can access data trends in their businesses that can guide wise business decisions. Unfortunately too often newsagents ignore this opportunity. Look at unit sales for cards, magazines, newspapers and compare the sales volume, not […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management advice: know the efficiency of your top traffic generator products

November 16th, 2014 · No Comments

The top selling item in your newsagency may be among your least efficient. In a recent study of newsagency shopper basket data where a daily newspaper was the top selling item, it was the item most often purchased alone. In a typical Australian newsagency, the main daily newspaper is purchased alone 79% of the time. […]

[Read more →]

Tags: Management tip · Newsagency management · Newsagency opportunities · Newspapers

The important customer service fail response

November 11th, 2014 · No Comments

On a recent overnight flight I received poor service and while I did not complain the airline staff knew they had let me down on a simple request. I’d forgotten the experience until I received this gift pack of cheese and wine at the office last week. The note said it was from the crew […]

[Read more →]

Tags: Customer Service · Management tip · Newsagency management

Sunday newsagency management tip: obsession to differentiate your business

November 9th, 2014 · 3 Comments

Brands matter in retail. There are plenty or articles and papers claiming that shoppers will spend more on a brand they trust. They can also make a purchase decision faster than if presented with the same product un unbranded backaging. This is why I spend time ensuring brands are respected on the shop floor. The photo […]

[Read more →]

Tags: Management tip · Newsagency management

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

[Read more →]

Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail