Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Management tip'

Sunday newsagency management tip: don’t discount before you need to

December 21st, 2014 · No Comments

A card shop near my newsagency yesterday had Hallmark boxed Christmas cards at 50% off. They are the only shop of seven or eight in the shopping centre with Hallmark cards boxed Christmas cards discounted. Others with discounted Christmas cards are the $2 and similar shops with unbranded product. We will not discount Christmas cards until Boxing Day. Sales […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Sunday newsagency management tip: getting rid of a bad employee

December 14th, 2014 · 1 Comment

I know of a newsagency where a full time employee is dreadful, they are pulling the business down. They are lazy, doing the bare minimum necessary and less than that where they are not being watched. They take no initiative and offer nothing special in the way of customer service. They do not deserve the […]

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Tags: Management tip · Newsagency management

A reminder that colour blocking works

December 10th, 2014 · No Comments

Nowhere is the value of colour blocking more obvious than in the display at Adriano Zumbo’s kiosk at the QBV centre in the heart of Sydney. You can see people notice the colours of the display. It’s effective because of the colours they place next to each other. The same product arranged differently, may draw […]

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Tags: Management tip · Newsagency management · visual merchandising

Sunday newsagent management tip: let them play and enjoy a sales boost

December 7th, 2014 · 1 Comment

Our team members are encouraged to regularly play with the kinetic sand we have on display. The photo shows a display from Wednesday. We have found that the better the display the more it is noticed and the more it is noticed the more people play with the sand and the more they play with the sand […]

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Tags: Management tip · Newsagency management

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

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Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Terrific counter pitch at WH Smith

December 2nd, 2014 · No Comments

Check out the structured approach to pitching key product categories as used by WH Smith at one of their Sydney newsagency outlets. It’s compact, focussed and carefully thought out – look at the fixtures, the shelf cards used in front of products to explain and promote them and the selection of products. It’s a complete […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: How to quit stock in your newsagency

November 30th, 2014 · No Comments

If you ever wonder about how to quit stock that is not moving in your newsagency, follow what the majors do. They take it off the usual shelving, stack it without car on temporary shelving in a high traffic location and they price it to sell. The photo is of a discount placement in a […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: act on trends in your business

November 23rd, 2014 · No Comments

In the context of the discussion of the future of lottery revenue last week, trends are important in your business planning. Newsagents can access data trends in their businesses that can guide wise business decisions. Unfortunately too often newsagents ignore this opportunity. Look at unit sales for cards, magazines, newspapers and compare the sales volume, not […]

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Tags: Management tip · Newsagency management

Sunday newsagency management advice: know the efficiency of your top traffic generator products

November 16th, 2014 · No Comments

The top selling item in your newsagency may be among your least efficient. In a recent study of newsagency shopper basket data where a daily newspaper was the top selling item, it was the item most often purchased alone. In a typical Australian newsagency, the main daily newspaper is purchased alone 79% of the time. […]

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Tags: Management tip · Newsagency management · Newsagency opportunities · Newspapers

The important customer service fail response

November 11th, 2014 · No Comments

On a recent overnight flight I received poor service and while I did not complain the airline staff knew they had let me down on a simple request. I’d forgotten the experience until I received this gift pack of cheese and wine at the office last week. The note said it was from the crew […]

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Tags: Customer Service · Management tip · Newsagency management

Sunday newsagency management tip: obsession to differentiate your business

November 9th, 2014 · 3 Comments

Brands matter in retail. There are plenty or articles and papers claiming that shoppers will spend more on a brand they trust. They can also make a purchase decision faster than if presented with the same product un unbranded backaging. This is why I spend time ensuring brands are respected on the shop floor. The photo […]

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Tags: Management tip · Newsagency management

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail

Sunday newsagency management tip: fail well

November 2nd, 2014 · 4 Comments

It’s natural to fear failure in personal and business life. Online and offline gossip about friends, colleagues, competitors and others is often about failure, intensifying our own fear of failure. Today, news of failure is amplified more than ever because of the ready access to the megaphones of social media. My uneducated theory is that volume of […]

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Tags: Ethics · Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · Optimism · Small Business · Social Media · Social responsibility

Sunday newsagency management tip: be smart behind the counter

October 26th, 2014 · 2 Comments

What your customers on the wall behind your counter? If you this space to store items you cannot fit on the shop floor like me, set the items you are storing for impact, to drive sales. We store POP! VINYLS behind the counter. Rather than stacking them as you would in a storeroom we placed them facing […]

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Tags: Management tip · Newsagency management

Sunday newsagency management report: get it in writing

October 19th, 2014 · No Comments

I should set this post to re-publish every month as every week I get a call from a newsagent with an issue about a supplier that would be resolved if there was a signed contract documenting all obligations. This week I have had calls about a newsagency software company and a shop fitter. Last week […]

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Tags: Management tip · Newsagency management

Newsagency management: best practice performance reporting

October 14th, 2014 · 2 Comments

Year on year revenue and unit sales comparison across two trading periods is the most useful management reporting for newsagents. Regardless of the software you use, I’d expect this type of reporting the be available. Here is a video I shot a few weeks ago for newsXpress members explaining how I use the report to […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: how stay on top of emails

October 12th, 2014 · No Comments

While email communication is not popular with millennials, it remains a key method of communication in business. Too many newsagents treat email as a secondary channel and miss out on opportunities as a result. managed well, emails can be efficiently handled and helpful to your business. here are some tips to make the medium more […]

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Tags: Management tip · Newsagency management

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency management tip: disappear from your business

October 5th, 2014 · No Comments

What would happen in your newsagency business if you didn’t turn up for work for a day or a few days?  I appreciate that for many newsagents the shop would not open as they run the business alone or almost alone. My question is for the others, the newsagents who are not rostered on as […]

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Tags: Management tip · Newsagency management

Take care with your backups

October 1st, 2014 · 2 Comments

This photo shows a USB stick received at my software company last week. It’s from a newsagency sending in a backup for assistance. The damage to the stick and, in particular, the part that stores data was such that the backup was useless. There is no point in backing up your data if you do […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: make sure your employees know what you expect of them

September 28th, 2014 · No Comments

Do you employees know exactly what you expect of them? Do they each have a position description? If not, how can you be certain they are certain they know what you expect of them? A good position description outlines the goals of a role, specific tasks and how the performance of the incumbent is measured in […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: revisit past suggestions

September 21st, 2014 · No Comments

Make a list of ideas, advice and suggestions you have been given over the last two or three years that you did not take up or embrace. I’m talking here specifically about relating to your newsagency. Go on, make a list.  Yes, write them down!  From the smallest idea to the biggest. Be honest – […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: use a focus group to guide you

September 14th, 2014 · No Comments

Focus groups are used by many businesses to test new products, advertising campaigns, business names, product packaging, business ideas – just about anything a business might be considering. While usually a big business approach, focus groups can work in small businesses like in your newsagency. For clarification on what a focus group is and how […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: setting tasks for your team

September 7th, 2014 · 1 Comment

Ensuring business runs the way you want when you are not there can be challenging. I have found a diary works as a single place for communication between everyone involved. However, that can be limiting when you have a lot on or very specific things to be done. This management tip is what I have […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: train your staff to play

August 31st, 2014 · No Comments

Smart retail today is all about interacting with your products, showing them off on the shop floor so that shoppers can imagine them playing with or using the products. This is especially true with toys, puzzles, magic tricks and kinetic sand. The more you play the more you will sell. I know from my own […]

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Tags: Management tip · Newsagency management