Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Management tip'

Sunday newsagency management tip: hiring from the window

May 1st, 2016 · No Comments

I love this employment available poster I saw in the window of a Hong Kong store last week. I love the style, the pitch and the opportunity. From the outset, prospective candidates would understand the opportunity and plenty about the business. This sign is better than the old: Casual position available, enquire within we see in […]

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Tags: Management tip · Newsagency management

Sunday newsagency management and marketing tip: being average is not a future

April 24th, 2016 · 1 Comment

Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Changing the way we merchandise roll-wrap in the newsagency

April 19th, 2016 · No Comments

We are having success pitching roll-wrap outside the card and wrap department in the newsagency, and outside of the card company packaging. While the Hallmark branded box looks professional and facilitates easy shop floor placement, we wanted something different, something that made the product the hero rather than the corporate brand. My experience is people […]

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Tags: Management tip · marketing tip · visual merchandising

What is the cost of offering tobacco products in the newsagency and is it worth it?

April 18th, 2016 · 6 Comments

Sales of tobacco products are down more than 7% year on year on a same store basis in the first quarter of 2016. The latest decline on the back of declines for most through 2015 and 2014 mean it could be useful to consider getting out of the sale of tobacco products. In considering whether […]

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Tags: Management tip · Newsagency management

Sunday newsagency challenge: rank your competitors

April 17th, 2016 · No Comments

Make a list of the competitors of your business with #1 being the biggest / toughest / most important competitor. next, get everyone in your business to make their list. lay all the lists out in front of you and see if they show you anything you had not realised about your business. I did […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: be professional in your front of store pitch

April 17th, 2016 · 2 Comments

Take a look at the front of your retail business, looking at it as if you are customer approaching the shop or walking past. What do you see? What is the key message pitched to attract people to the business and to step in through the front door? If this your best pitch? Are you […]

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Tags: Management tip · marketing · Newsagency management · newsagency of the future · Newsagency opportunities

How boring is your Mother’s Day display?

April 16th, 2016 · No Comments

What does your Mother’s Day display look like. Are you promoting photo frames, mugs, journals, bookmarks, retro magnets and coasters, tea-towels, pens, chocolates and money banks? I have looked at several Mother’s Day displays this week in gift shops, newsagencies and even in a department store and, frankly, none was inspiring. Where is the fun? […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing

Is it time to change friends in/of your newsagency?

April 13th, 2016 · No Comments

Who do you talk to about your retail business? Are they sympathetic, pandering almost? Or, do they challenge your perception of your business? Do they agree with everything you say? Do they offer pity as a response for you explaining your situation? Good friends will challenge what you say. They will ask tough questions to […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

AFL licenced products important in the newsagency

April 13th, 2016 · No Comments

With so much AFL generated traffic for footy cards and newspapers, it is good business to have a broader range of AFL products. While we have the usual mix of gift items. There are a couple of products that stand out for a special mention, the socks and the keychains. We have both in good impulse […]

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Tags: Management tip · Newsagency opportunities

Sunday newsagency challenge: reconfigure your pens

April 10th, 2016 · No Comments

Pens can account for a third of your stationery sales where stationery does not include ink. Pens can give you the best return of space and best return on inventory investment. They respond well to a refresh of the display, professional branding, easy access and good customer service. Lift your game on pens and expect […]

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Tags: Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Sunday newsagency management tip: next time you go to say I never received it…

April 10th, 2016 · No Comments

The next time you go to respond with I never received it when asked about an email, a letter, a fax or a phone call, check yourself and think about the processes you have in place for communication with your business. Are your processes solid and consistently followed? If the answer is yes, this post […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: review your fax service pricing

April 3rd, 2016 · 8 Comments

Fewer businesses offer a fax service today than a year ago. This increased scarcity coupled with increased rent and labour costs are reason enough for newsagents to review pricing. My suggestion is you check the pricing of your nearest major competitor and peg your price slightly above theirs. In several newsagency businesses I have discussed this […]

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Tags: Management tip · Newsagency management

Batman vs. Superman products popular for the newsagency

March 31st, 2016 · No Comments

We have the Hallmark Batman vs. Superman stand on the lease line to leverage interest in the franchise following the release of the movie and the extraordinary publicity surrounding it. The stand is working along with products from other suppliers. The best way to leverage licenced product is to go deep across several suppliers. Range matters […]

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Tags: Greeting Cards · Management tip · marketing tip

What do kids see in your newsagency?

March 28th, 2016 · No Comments

Maybe when the shop is closed one night or early morning and with the lights off so people cannot see you, get on your hands and knees and crawl through your business to see what kids see. I am serious. Try it. What can kids see? Kids are shoppers, important shoppers. Their pester power can […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: 7 steps for reducing shopper theft

March 27th, 2016 · No Comments

I have been working with a newsagent on addressing the cost of shopper theft in the business. Here are tips they found useful: While there are other steps you could take, these seven are most valuable from years of working with retailers in a range of retail channels: Look at people as they enter. Make […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: target competitors

March 20th, 2016 · No Comments

Knowing your competitors is vital for any business that wants to grow. Often, competitors can be more than the obvious. For example, to a growing and changing newsagency, competitors could be local toy, gift and other shops. With growing newsagency businesses reliant on new traffic outside of what is traditional for our channel, it is […]

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Tags: Management tip · Newsagency management

Sunday newsagency challenge: let others quit stock for you

March 20th, 2016 · No Comments

Invite team members to choose a product or range of products not working in the business and to quit using any means they choose. Hopefully, they reveal methods you have not used before, methods that work and help you clear space for more successful product. 3 likes

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Tags: Management tip · Newsagency challenges · Newsagency management

There has been a shift in what matters to newsagents

March 16th, 2016 · No Comments

I am in the middle of participating in user meetings around the country with my POS software company Tower Systems. Today, I am in Canberra, where I will meet with 20+ small business retailers. These sessions are being attended by newsagents as well as owners of garden centres, jewellers, bike shops, gift shops and pet […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Sunday newsagency management tip: ask for proof

March 13th, 2016 · No Comments

A sales rep for a well-known gift supplier visited a newsagency last week and lied in order to get a sale. The newsagent made a call to verify the claim and discovered the lie. The rep lost the sale. When anyone makes a claim in support of a favourable decision from you: ask for proof. 5 likes

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Tags: Ethics · Management tip · Newsagency management

Sunday newsagency management tip: make testing products in-store more delightful

March 6th, 2016 · No Comments

I love the wall Moleskin make guide you in the selection of pens and they encourage you to try them. Too many newsagents prefer barriers to in-store engagement. Try for the delight Moleskin provides: 12 likes

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: make every day your pay day

February 28th, 2016 · No Comments

For years I have written here and spoken at newsagency conferences about the need for newsagents to make every day your pay day. Click here for an updated, more focussed, version of the advice. This is on my mind as several more newsagencies close that did not need to close. 8 likes

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Tags: Management tip · Newsagency challenges · Newsagency management · newsagency of the future

Sunday newsagency challenge: eliminate visual noise from your side of the counter

February 21st, 2016 · No Comments

If your sales counter is like that in many independent retail businesses there will be stuck on notes on computer screens and elsewhere, all most likely being ignored. Take them down. Throw them away. De-clutter your side of the counter so you have more attention for your customers. 5 likes

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Tags: Management tip · Newsagency challenges · Newsagency management

Sunday retail management tip: train staff on how to fold bags

February 21st, 2016 · No Comments

How are paper bags handed to customers with their purchase? Are the scrunched up? Is the top of the bag left open? Think about it. Make a decision to handle bags, paper bags especially, a certain way, you way, a professional way, a way customers appreciate, a way that respects what you have sold. Think […]

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Tags: Management tip · Newsagency management

Sunday newsagency challenge: be assessed for theft

February 14th, 2016 · No Comments

Further it my post about employee theft last week, contact your newsagency software company and ask them to do a theft check of your business. Give them your data and nothing else. See what they come up with. The most interesting of these I did was years ago when the wife of a partner was […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · theft

Sunday newsagency management advice: snacks with magazines

February 14th, 2016 · 1 Comment

Leverage more margin dollars from magazine destination shoppers with thoughtful placement of snacks – candy, jerky, chips etc – with magazines. This example is from a UK newsagent – smart clip strip placement to make the pitch. This is easy and newsagents have access to plenty of products today. The products you choose to place […]

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Tags: Management tip · Newsagency management