Australian Newsagency Blog

We are promoting the July issue of Australian Women’s Weekly at our busiest and most successful (for magazines) counter position from today.  The free eating in mini cookbook and stunning looking cover are sure to drive good impulse purchases.
It was great to get good collateral with stock of AWW this morning - we have enough […]

[Read more →]

This is a first draft of a poster to promote crossword magazines which we are developing in-house at Tower Systems to provide to newsagents through this blog without cost.  I’d apprecaite feedback either here or direct by email.  Ignore the actual titles - we will drop in current titles representing several publishers before we are […]

[Read more →]

The posters we have placed in the malls, away from our shops at Frankston and Forest Hill are working for us.  In both stores, customers have mentioned the posters when buying ink from us.  We have posters on display around each centre - the centres provided the space without cost, we provided the posters themselves.  […]

[Read more →]

The landlord at the Bayside Centre in Frankston has provided access to large format poster lightboxes for June for our promotion of copying and related services.  Australia Post has moved out of the centre and they were doing good copying business.  The opportunity to promote the business elsewhere in the centre was too good to […]

[Read more →]

Our landlord has given us free lightbox space in the centre at Forest Hill Chase for large format posters.  We are using these this month to connect with our ink offer.  The posters promote saving money and brands - the two most important messages when it comes to driving ink sales.  Given that our HOT […]

[Read more →]

Annette Sym graces the cover of the latest issue of Christine’s BIG Crossword from Lovatts.  Annette’s Symply Too Good Cookbooks have been sold in newsagencies for years.  We are promoting BIG and Annette’s books at the end of our busiest magazine aisle.  We also have BIG in the crossword section and in a pocket on […]

[Read more →]

Click the thumbnail here to see the May customer newsletter we have produced in-house for our Sophie Randall card and gift shops.  We have evolved from the news style newsletter we have used for the last two years into something which is more shopper/shopping focused. These newsletters are placed in a stand in front of […]

[Read more →]

A florist in Frankston gives us a nice flower arrangement in the lead up to Mother’s Day to promote their business and provide one lucky customer with a fresh arrangement for their mum.  I like that this promotion supports a business in our centre, gives our customers a winning opportunity and brightens the shop for […]

[Read more →]

On a rainy day last week, our team at Forest Hill setup this display near our photocopier. I like it because it guides customers to a purchase for a purpose, especially if it is raining outside. It also brings together products from several categories: kids magazines, craft products and activity books. […]

[Read more →]

We are finding some shopping centre landlords to be more flexible than usual in providing promotional opportunities in this marketplace.  Access to poster units and other places for displaying marketing collateral is free.  While some landlords continue to charge for everything possible, smarter landlords are working with retailers for mutual benefit.
We are talking with the […]

[Read more →]

Would it be cheeky offering a discount off a Puzzler crossword if a Lovatts title is purchased? What about offering a customer buying marie claire a discount off the cover price of Cleo? Or a discount off Who if someone buys OK!? In each case, the original purchase is intact and […]

[Read more →]

We have lifted our in-store Australian Women’s Weekly display collateral and re-purposed it for a stand in the front of our newsagency.  This stand is seen by lottery customers who do not venture too far into the newsagency - a different mix to those who would have seen the material in its previous location.  We […]

[Read more →]

Our team has placed Madison at the counter this week. The free Oraton luxury notebook and pencil gift with the magazine qualifies it for this premium counter space. The total package looks sensational – I hope not too good to be true for impulse purchase. Certainly, the only way to display this […]

[Read more →]

We have Underbelly A Tale of Two Cities on our shelves for $17.95.  We have priced the book to be within reach of the Coles price.
While we would prefer a higher margin, we are happy to see it sell and for our business to be seen as being a reasonably comeptitive on price for such […]

[Read more →]

It is good to see Tattersalls try different marketing tools - they have sent pads of post-it type notes promoting the Valentine’s Day $14 million draw.  While we are putting these to good use, I’d like a way included to draws customers back here.

[Read more →]

We are now promoting Good Health and Medicine magazine at our main sales counter position following the success of our Wiggles magazine promotion in the same position earlier between Monday and Wednesday this week.
We selected Good Health because of the stunning cover and the free tube of Carmex Lip Balm which comes with this issue […]

[Read more →]

The team at our Frankston newsagency have created a wonderful display for Valentine’s Day, part of which can be seen in the photo. The centrepiece is the coffee machine which one lucky customer will win. Around this they have placed a selection of our Valentine’s Day gifts and behind is the start of […]

[Read more →]

We are promoting Take 5, That’s Life and New Idea out the front of our newsagency.  They all prominently feature an Australia Day connection.  On either side we have maps of Melbourne and Victoria - getting out and about and seeing part of Australia is behind Jason’s idea here. We pulled the flags off the […]

[Read more →]

N-Stock is the buying business established by VANA to seek out deals for newsagents.  The latest promotion sent out today provides further evidence why VANA should try and become a good industry association rather than getting involved in commercial deals.  N-Stock prices on some items are more than individual newsagents are paying for the same items.  […]

[Read more →]

If you subscribe to the New Zealand Herald for six months you get to choose a free six week subscription to New Zealand Listener or New Zealand Women’s Weekly.  If you take a one year newspaper subscription you get to a twelve week magazine subscription.   I like that this offer combines newspapers and magazines and […]

[Read more →]

We are promoting the Australian Open Tennis program and the AFL 2009 Official Fixture above our newspapers as they are products which most customers will not come in to purchase.  Both are good Christmas gifts - hence our decison to use newspaper trafffic for the add-on sale. 

[Read more →]

The photo is of the 60cm free standing Christmas sign we have created to take the Christmas pitch onto product shelves in our Sophie Randall business. At Sophie, the retail experience is different to a newsagency, shopping is more relaxed. It is a bit of a treasure hunt experience. While our windows […]

[Read more →]

Below is the poster artwork I have had created for newsagents to use to promote magazines as a Christmas gift. You can download the artwork - A4 or A3 size - from the front page of Tower website.   I have kept away from all newsagency branding - so that any newsagent could use the […]

[Read more →]

Click here for a preview copy of the lottery sales and marketing advice I have developed.  I was looking onlin for simple free advice on how to boost lottery sales and could not find any.  While some of my ideas are not new, that they are packaged (with some new ideas) in one place makes […]

[Read more →]

I meant to post this last week - the photo shows a display created showing some of the magazines featuring Halloween themed content.  In all, we had twelve magazines on display - not bad for what is considered a minor season.  I have no doubt that Halloween will get bigger and bigger.  Having embraced it […]

[Read more →]