Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Driving stationery sales

August 28th, 2008 · 6 Comments

In the sales benchmark report I released a week ago, I outlined some ideas for addressing the decline in stationery sales. I have added to that list to provide newsagents ideas worth considering. Our stationery sales ought to be growing, not declining. From what I can see we let ourselves down. […]

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Tags: Stationery · marketing tip · retail

Displaying kids magazines

August 14th, 2008 · No Comments

Kids magazines are a challenge to display since they usually come bagged with several free items and do not easily fit into traditional fixturing. At our Watergardens store, using deep pocket Kleerex fixturing, it is easier - we can display kids magazines efficiently and professionally.

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Tags: magazines · marketing tip · retail

Pens with crossword titles

August 13th, 2008 · No Comments

We display pens with crossword titles at our Watergardens store. The pens are changed regularly to give coverage to different brands. The clip on bin for the pens as shown in the photo is what makes this easy. We can use the bins in other magazine categories to promote similarly […]

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Tags: Stationery · magazines · marketing tip

Choosing to shine for Father’s Day

August 4th, 2008 · No Comments

Father’s Day is a season around which newsagents can choose to shine. I know from Hallmark market research that our the newsagent retail network is a popular destination Father’s Day and other seasonal cards. We need to make the most of this popularity, not only in the card category but in allied […]

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Tags: Greeting Cards · Newsagency challenges · marketing tip · retail

Marketing tip: Christmas in July

July 13th, 2008 · No Comments

There are a few magazines out now with Christmas in July cover themes so I thought it would be a good time to offer some in-store retail and marketing tips for Christmas in July. Santas Warehouse has some good information on the history of Christmas in July.

Check with your local council or […]

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Tags: marketing tip · retail

Marketing tip: use the Bill Express screen

July 11th, 2008 · No Comments

The now dark Bill Express advertising screens are a marketing opportunity for newsagents.
While some newsagents have connected them to DVD players and other devices for use in store, I suspect that most newsagents will not venture that far. Given that most of the screens are in excellent highly visible and high traffic locations, here are […]

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Tags: Bill Express · marketing tip

Rising petrol prices can help newsagents

July 8th, 2008 · 3 Comments

The higher price of petrol climbs, the greater the opportunity for newsagents. People will think before they get in the car and drive to shop. If they can get what they want locally they will walk or at least drive a shorter distance. This is where the high petrol price is an […]

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Tags: marketing tip · newsagency marketing

Marketing tip: coupons

July 6th, 2008 · No Comments

A good way to promote your newsagency is to offer something of value to another business to giveaway. Using Microsoft Word it is easy to create coupons tailored to your business. These could offer a free gift with a purchase, a discount off, say a magazine, a two for one deal or some […]

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Tags: marketing tip · newsagency marketing