Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: introduce yourself to someone you don’t know

March 22nd, 2015 · No Comments

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start is your front window, your window on the world which passes by. Use that space to call out to those […]

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Tags: marketing · marketing tip · newsagency marketing

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

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Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Sunday newsagency marketing tip: crazy Easter marketing ideas for retailers

March 15th, 2015 · No Comments

Here are some left-field marketing ideas for Easter in case you want to kick up interest over the next three weeks. I have deliberately not included traditional ideas such as colouring competitions: Give rabbits a discount on a set day or days. Promote it widely – get the local paper in for a photo. Make […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: reach those who don’t know you exist

March 8th, 2015 · No Comments

Newsagents in regional and rural situations can be surprised when a new customer shops with them and it turns out the person is a local. If you are in a regional our rural situation and have been surprised to discover a local who didn’t know about your shop, think how you can reach more like […]

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Tags: marketing · marketing tip · newsagency marketing

Letting the plush choose the customer drives sales in the newsagency

March 7th, 2015 · No Comments

The young girl wanted to see all the lamb we had in stock so she could let one choose her. Her parents waited patiently, knowing this is how purchases for her collection were made. Sure enough, one of the lambs made the choice and the sale was processed. We were happy to get the lambs […]

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Tags: Management tip · marketing · marketing tip · Plush

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: refresh your charity commitments

February 22nd, 2015 · No Comments

This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through the newsagency business before wondering if it was the best relationship. It could be useful to reconsider the […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Terrific visual merchandising from Haigh’s

February 21st, 2015 · 1 Comment

The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching. The window is effective as it gets people who might otherwise not look at a window display promoting chocolate […]

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Tags: marketing · marketing tip · visual merchandising

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Growing Valentine’s Day gifts in the newsagency #5

February 14th, 2015 · No Comments

These Quick Stick hearts have been a hit for Valentine’s Day. the season is a perfect opportunity to get them out of the stationery department and onto a seasonal display. Why not? An excellent point of difference with a traditional newsagency product. Not my idea – an engaged team member did it. Terrific! 4 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #4

February 14th, 2015 · No Comments

For younger romance where the Valentine’s Day gift price point is lower, these stone pieces have been amazing. Selling very well and fitting perfectly as part of our Valentine’s Day display. Most have been purchased with a card. 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #3

February 14th, 2015 · No Comments

Jewellery sales are up and Valentine’s Day has been an excellent season to show off the growing range and achieving a higher price point purchase at the same time. A perfect introduction to a(relatively) fresh category for a newsagency. Nice! 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #2

February 14th, 2015 · No Comments

While plenty of shops have chocolate for Valentine’s Day it is good to be the only shop with different chocolates – so ur customer can be the hero with something very different, tasty and made locally in Victoria. Sold out! 3 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #1

February 14th, 2015 · No Comments

Soap has proven to be very popular this Valentine’s Day. Not any soap but a quality Aussie product pitched as a trusted gift that will last – like a good relationship. You know you are on a winner when people say – that’s different – and then purchase! 2 likes

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: your counter is the most impulse purchase location in-store

February 8th, 2015 · 2 Comments

What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction? Go on, take a look from your customer’s perspective. This photo shows what we have behind the counter at the moment. We’ve had this up […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: stop following the leader

January 18th, 2015 · No Comments

Newsagents and, indeed, many small business retailers, think that the only way to compete with big business competitors is to match them on price. I think chasing a big business competitor on price is a mugs approach. Big business will beat you on price every time. Not necessarily on a real price comparison but absolutely and certainly […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing top: sell an outcome

January 11th, 2015 · No Comments

I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked. Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose. It’s inspiring – to staff, customers and suppliers.  I love it. This is my marketing tip today – use the wall behind your counter to […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: make your own season

January 4th, 2015 · No Comments

It is easy to get caught up in the major seasons and appreciate the break between them to recharge. I think there is value for our independent retail businesses to play away from the main game, to create our own seasonal opportunities. Done well and with a small investment in marketing you can achieve more […]

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Tags: marketing tip · newsagency marketing

Try this for promoting Back to School

January 2nd, 2015 · 4 Comments

If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success. 2 […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use your products to market your business

December 28th, 2014 · No Comments

When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be! Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about. Products that make their way to you through everyday […]

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Tags: marketing · marketing tip · newsagency marketing

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Sunday newsagency marketing tip: don’t jump with the crowd

December 14th, 2014 · No Comments

When everyone else is promoting back to school maybe it is a good time for you to promote something else that could be relevant to the season. If you do promote back to school and jump with the crowd the challenge is being noticed as the market is crowded with similar pitches. As these things go, […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: create a local photo op

December 7th, 2014 · No Comments

I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents. If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a […]

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Tags: marketing · marketing tip · newsagency marketing