Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

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Tags: marketing · marketing tip · newsagency marketing

Ah, we missed this Loom Bands opportunity

July 18th, 2014 · No Comments

Damn!  I should have done more than just sell Loom Bands. I should have made a dress and sold it on eBay for £170,100 - an amazing story at Essential Kids. If you still have Loom bands in store here’s a promotional opportunity – get people to make things to raise money at an auction for a local charity. 3 […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: leverage a passionate community

July 13th, 2014 · No Comments

One way newsagents can attract new shoppers is to become a trusted outlet for collectible lines. There any many such lines available in our channel. Take the TY brand for example, if you carry a good range of TY product, brad it professionally in-store and train your staff on the traditional TY shopper and what […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: six ways to promote your point of difference this winter

July 6th, 2014 · 8 Comments

Winter can be tough for some people. It can be tough for retail too as traffic is often down. Newsagents have an opportunity to leverage the season, to make it more enjoyable for you and your customers. Here are six suggestions to get you thinking abut winter differently: Reach out to retirement villages and nursing homes. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: how to make the most of school holidays

June 29th, 2014 · No Comments

School holidays present an excellent opportunity for all retailers including newsagents. They bring out shoppers we might not often see and shoppers who are usually open to purchasing items they might not consider outside school holiday times. School holidays present us with excellent commercial opportunities regardless of our newsagency location and situation. Here are my […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: show the outcome to inspire sales

June 22nd, 2014 · No Comments

Showing an outcome is common in advertising and marketing in all sorts of businesses. It can work just as well in a newsagency. Take the humble jigsaw puzzle. By erecting the 3D Eiffel Tower and placing it as a centrepiece of our new Ravensberger jigsaw puzzle display we have attracted new shoppers, people who have […]

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Tags: marketing tip · newsagency marketing

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

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Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Sunday newsagency marketing tip: give shoppers something to play with

June 15th, 2014 · No Comments

Always have something at the front of your newsagency, at your entrance or just inside the front door if you are on the high street, for people to play with. The right product to play with will attract new shoppers or people who, like kids, bring shoppers. This product does not need to be something […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: bring theatre to your business – make shopping fun

June 8th, 2014 · No Comments

Show don’t tell. Use that as your motto for changes you make in your newsagency to market the business from within. Take party goods – does your party department feel like a party? If is fun to shop? Can your customers see what you have on offer? Or, are your products all in their packs […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: get out there and promote

June 1st, 2014 · No Comments

There was a time when newsagents could put products on the shelves or the shop floor and it would sell thanks to the traffic for newspapers, lottery products, transport tickets and magazines. Now, with all these important traffic generating categories available elsewhere, traffic for most newsagency businesses is down year on year and too often nothing […]

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Tags: marketing · marketing tip · newsagency marketing

How a hair straightener stand can help you drive add-on purchases with greeting cards

May 26th, 2014 · No Comments

This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department. We first started using a hair straightener stand to promote plush with cards six weeks ago. It’s won incremental business for us.  When we got the new Itty Bitty line we put a […]

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Tags: Greeting Cards · Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · Plush

Sunday newsagency marketing tip: who buys this?

May 18th, 2014 · No Comments

Every time you place a product on your shop floor or on your shelves you have to step back, look at the placement and ask who WHO BUYS THIS? Once you have your answer, look at what else is placed with the product and ask the same question. If you place items next to each other that […]

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Tags: marketing · marketing tip · newsagency marketing · Tactical display

Newsagency marketing: a card leads to a soft toy leads to a gift

May 15th, 2014 · No Comments

A ada purchasing a Mother’s Day card on Saturday was thrilled with the $1.50 discount voucher he received. His daughter grabbed it and said now can I get it – she ran and brought one of the $12.95 Beanie Boos from our stand out the front of the newsagency. Ok said the dad. They received another […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: find out who has the best handwriting

May 11th, 2014 · No Comments

Between now and Father’s Day in September we have no major retail season. While some will have mid year and stock take sales, they are not as strong as Mother’s Day, Valentine’s Day and the like. So, here is an idea for creating more traffic just for your business. Run a competition looking for the […]

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Tags: Competition · marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: write a letter

May 4th, 2014 · No Comments

While I understand the focus on using social media, email and other technologies for marketing your newsagency business, let’s not forget the good old letter mailed through the postal service. A well written letter pitching your business could get people thinking about you. better than that, it could get them through your front door. If […]

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Tags: marketing · marketing tip · newsagency marketing

Day five of a five-day back to basics newsagency management challenge: marketing

May 2nd, 2014 · No Comments

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: use your touch points

April 27th, 2014 · No Comments

Newsagencies have some of the best retail foot traffic yet too often we fail to leverage that. Here are some very very basic touch points you can use to better connect with shoppers to drive purchases and return visits: Bags. Make sure they are branded with your brand and contain a sales pitch. In the […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: know what you can change

April 20th, 2014 · No Comments

Regardless of your religious beliefs, the world-renowned Serenity Prayer is a powerful and inspiring guide for small business owners like newsagents: God, grant me the serenity to accept the things I cannot change, The courage to change the things I can, And wisdom to know the difference. I have emphasised the most meaningful words in this […]

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Tags: Management tip · marketing · marketing tip · Newsagency management

Sunday newsagency marketing tip: knock on doors

April 20th, 2014 · No Comments

If you want more customers act on getting them to do business with you. Complaining or wishing will not get them trading with you. Only your action through advertising, marketing or knocking on their doors will work for you. I know of newsagents growing stationery and ink sales through knocking on doors. I know of […]

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Tags: marketing · marketing tip · newsagency marketing

Exceeding customer service creates terrific memories and stories

April 14th, 2014 · No Comments

Waiting for your bags at the airport can be a frustrating experience. Often the only information you have is the carousel they will come out on. The wait gives you time to think about your bags being lost – as happened to me at the start of this trip – and other problems. I flew […]

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Tags: Customer Service · Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Sunday newsagency management tip: genuine customer contact vital

April 13th, 2014 · No Comments

Good morning. No sooner has I stepped across the threshold into an independent card and gift shop and I was greeted with a warm smile and a happy Good Morning.  There was no pressure to say what I was looking for, no pitch of a special deal. At the counter paying for a couple of […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: show the value of gift wrap

April 13th, 2014 · No Comments

Wrapping paper is a boring sale in many retail businesses. Okay, designs on the paper can look cool – but the product itself in roll or flat form is displayed in a traditional and boring way. Smart retailers show what can be done with wrapping paper – like showing how many boxes can be wrapped from […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use colour to entice new customers

April 6th, 2014 · No Comments

I have written a bit recently about using colour blocking to draw more attention to your business and to products you sell. A colour-blocked display can have shoppers noticing products they may otherwise not have noticed. All smart retailers use colour effectively. The supermarket where I photographed this cauliflower display is using colour effectively to […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: leveraging brands to get more from magazines

March 30th, 2014 · No Comments

Every week magazines offer us opportunities to earn more than the 25% of the cover price of a title. Investing time in looking at each issue and leveraging opportunities can deliver handsome rewords. The latest issue of Practical Parenting is a good example. The Peppa Pig DVD gift with purchase makes it an ideal magazine […]

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Tags: magazines · marketing · marketing tip · newsagency marketing

Newsagency marketing tip: be the local news outlet

March 27th, 2014 · 2 Comments

This is an old-world approach to driving the relevance of your business. It’s also a repeat with a twist on the idea of a noticeboard in-store that I have written about many times before. Setup a news-themed noticeboard. Local stories only. Weddings. Passings. Featuring a community group some weeks. Done well, this becomes a living […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing