Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: promote what is different about your business

May 1st, 2016 · No Comments

While it is good to see newsagents using Facebook and other social media platforms to talk about and promote their businesses, too often the pitch is for product available everywhere, including outside the newsagency channel. Marketing most noticed is that which stands out, is different to what everyone else with a similar business is doing, […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management and marketing tip: being average is not a future

April 24th, 2016 · 1 Comment

Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Changing the way we merchandise roll-wrap in the newsagency

April 19th, 2016 · No Comments

We are having success pitching roll-wrap outside the card and wrap department in the newsagency, and outside of the card company packaging. While the Hallmark branded box looks professional and facilitates easy shop floor placement, we wanted something different, something that made the product the hero rather than the corporate brand. My experience is people […]

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Tags: Management tip · marketing tip · visual merchandising

Sunday newsagency marketing tip: magazine placement as in-store marketing

April 17th, 2016 · No Comments

We made a crazy change to magazine placement in the newsagency on Friday last week –  placing entertainment / film magazines between car magazines and motorcycle magazines. The photo shows the result of the move. Click on it for a bigger version. I call this a crazy move as it is against what is usual […]

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Tags: magazines · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

How boring is your Mother’s Day display?

April 16th, 2016 · No Comments

What does your Mother’s Day display look like. Are you promoting photo frames, mugs, journals, bookmarks, retro magnets and coasters, tea-towels, pens, chocolates and money banks? I have looked at several Mother’s Day displays this week in gift shops, newsagencies and even in a department store and, frankly, none was inspiring. Where is the fun? […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: use your customer display to reinforce marketing messages

April 10th, 2016 · No Comments

A customer display connected to each computer at your sales counters running newsagency software is valuable in reinforcing marketing messages. As well as showing each item scanned and the total sale value, the display can display whatever you choose. In the example I have included from my business, I use the display to reinforce the message […]

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Tags: marketing · marketing tip · newsagency marketing

The front of the newsagency this week

April 4th, 2016 · 5 Comments

FYI here is the front of the newsagency as it is set for this week. Being in a busy shopping centre, our entrance is the most important marketing activity for us. We set the front of the store to attract traditional shoppers and people who have never shopped with us. Fun and optimism key messages […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: what do your bags say about your business?

April 3rd, 2016 · No Comments

Look at the bags into which you place customer purchases. What do they say about your business/ What do you put in the bags to entice customers back? If your bags are generic, not of the brand of your business then you are not marketing your brand effectively. If the bags only have the purchases […]

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Tags: marketing · marketing tip · newsagency marketing

Batman vs. Superman products popular for the newsagency

March 31st, 2016 · No Comments

We have the Hallmark Batman vs. Superman stand on the lease line to leverage interest in the franchise following the release of the movie and the extraordinary publicity surrounding it. The stand is working along with products from other suppliers. The best way to leverage licenced product is to go deep across several suppliers. Range matters […]

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Tags: Greeting Cards · Management tip · marketing tip

Sunday newsagency marketing tip: tell a story!!!

March 27th, 2016 · No Comments

Once of the best displays at the Toy Fair from a retail perspective was this display of Hawthorn AFL merchandise at Korimco. Putting all hawthorn product together like this tells a better story to hawthorn shoppers than leaving the products in each product stand with all other AFL teams covered in each product group. Small […]

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Tags: marketing · marketing tip · newsagency marketing

Great networking event for small business newsagents

March 24th, 2016 · No Comments

newsXpress held the first of two national conferences for 2016 on Tuesday in Melbourne, at the MCG. 135 newsXpress members attended as well as plenty of suppliers. The conference itself followed a full day at the Toy Fair being briefed by suppliers and leveraging group buying. While I am a Director of newsXpress and sure […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency marketing group

Personalised products a smart move for rural and regional newsagencies

March 23rd, 2016 · No Comments

One way to maximise visitors in town and in your shop is to have products that connect them with being there. Whereas for ages postcards were the best local item, there is now a broad range of products: bags, stubby holders, magnets, hoodies, singlets, thongs, rulers, pens, pads and, yes, delicious and locally branded chocolate. The more unique […]

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Tags: marketing · marketing tip

We ought to support Cryptic Crosswords and other Puzzle People titles

March 21st, 2016 · 2 Comments

I love the note from the editor of Cryptic Crosswords. It explains that while they have withdrawn from subscriptions, the title is still available in newsagents. We ought to support Cryptic Crosswords and other titles from Puzzle People. This is a local Victorian published magazine that helps us pitch a point of difference to other magazine retailers. […]

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Tags: crosswords · marketing · marketing tip

Sunday newsagency marketing tip: how many is too many

March 20th, 2016 · No Comments

Stand at the entrance to your business and count the marketing messages confronting shoppers as they enter? How many do you have? Pare back. Choose two, maybe three, messages you want to land with shoppers. Make sure they pop. Do this by removing altogether or muting all other messages. Too many newsagencies are so visually […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: create a unique magazine narrative

March 13th, 2016 · No Comments

Take a careful look at the magazines you sell and pitch titles together to create a narrative unique to your business. For example, these three vintage themed magazines can be promoted together targeting vintage lovers while the titles themselves regularly sit in different categories of the magazine department. One way we can grow magazine sales […]

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Tags: magazines · marketing · marketing tip · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: a store within a store for school holidays

March 6th, 2016 · No Comments

I love this cubby house I saw within a toy shop in Sydney recently.  Kids see it and they run to it. They know it is there for their pleasure. Newsagents focussed on toys and other items for kids could create something similar for school holidays and promote it outside the business in the local paper, to […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: merchandise products to sell

February 28th, 2016 · No Comments

Here is a before and after photo of a display unit of cool erasers we have in the newsagency. The photo on the left shows how the product arrived in-store and was initially displayed. The product on the right shows how the same display box looks with a simple change. You can now see what […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday retail marketing tip: 8 free ways to celebrate the birthday of your business

February 21st, 2016 · No Comments

Business birthdays are important – for you and for your customers. Embrace the opportunity for a celebration. But be sure to not make it all about making more money. Take some time to embrace the achievement and love it. Here are my tips for celebrating the birthday of any small retail business: Setup a photoboard […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday retail marketing advice: be personal in your communication

February 14th, 2016 · No Comments

Personalise your communication and help people get to know you. In your emails to customers, include your name. When commenting on your business Facebook page, use your name. Let people know who you are as you are a competitive advantage for your business. I mention this today as I saw an email last week from […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: leverage the Pilot Frixion TVC

February 7th, 2016 · No Comments

The Pilot Friction pen TV commercial is terrific at raising awareness for this range. Leverage the TV commercial for your newsagency by promoting the range on your business Facebook page and through other marketing platforms you use. You can own this range for your newsagency in your area if you tactical in your marketing. 10 likes

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency challenge: say hello

January 31st, 2016 · 6 Comments

For at least three hours this week stand at or near the entrance of your business and say hello to all who enter and thank people as they leave. Choose the busiest three hours. Look for insights you might otherwise have missed had you not done this. Hopefully, these insights help you run a better […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: paint your nails

January 31st, 2016 · 2 Comments

Paint your nails in a colour that is meaningful to you. It could be your sport team colours, the local school colours or colours with some other personal significance such as supporting a charity (as has happened previously). If you usually have painted nails, what you do for this exercise must be noticeably different. The […]

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Tags: marketing · marketing tip · newsagency marketing

Q4 2015 NEWSAGENCY SALES BENCHMARK STUDY VIDEO

January 27th, 2016 · No Comments

14 likes

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Tags: Management tip · marketing tip · Newsagency benchmark · Newsagency challenges · newsagency of the future · Newsagency opportunities

RETAIL NEWSAGENCY SALES BENCHMARK COTOBER – DECEMBER 2015 vs 2014

January 27th, 2016 · 8 Comments

The December 2015 quarter was tough for many newsagencies, especially with print media products. Here are the year on year same store comparison numbers. Customer traffic. 78% of newsagents report average decline of 1.2%. Overall sales. 76% reported an average revenue decline of 1.6%. Basket depth. 68% report a 1.5% decrease in basket size. Basket dollar value. 63% […]

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Tags: Management tip · marketing tip · Media disruption · Newsagency benchmark · Newsagency management · newsagency of the future · Newsagency opportunities

Thoughtful product placement adds to theatre in the newsagency and drives sales

January 26th, 2016 · No Comments

Take a careful look at this photo and see the value of thoughtful product placement. Click on the image to see a larger high-res version of the photo. Look at the squirrel: he is looking up at the acorn-like ornament being held by a hand above his head. The hand is attached to a larger […]

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Tags: marketing tip · visual merchandising