Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: refresh your charity commitments

February 22nd, 2015 · No Comments

This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through the newsagency business before wondering if it was the best relationship. It could be useful to reconsider the […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Terrific visual merchandising from Haigh’s

February 21st, 2015 · 1 Comment

The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching. The window is effective as it gets people who might otherwise not look at a window display promoting chocolate […]

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Tags: marketing · marketing tip · visual merchandising

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Growing Valentine’s Day gifts in the newsagency #5

February 14th, 2015 · No Comments

These Quick Stick hearts have been a hit for Valentine’s Day. the season is a perfect opportunity to get them out of the stationery department and onto a seasonal display. Why not? An excellent point of difference with a traditional newsagency product. Not my idea – an engaged team member did it. Terrific! 4 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #4

February 14th, 2015 · No Comments

For younger romance where the Valentine’s Day gift price point is lower, these stone pieces have been amazing. Selling very well and fitting perfectly as part of our Valentine’s Day display. Most have been purchased with a card. 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #3

February 14th, 2015 · No Comments

Jewellery sales are up and Valentine’s Day has been an excellent season to show off the growing range and achieving a higher price point purchase at the same time. A perfect introduction to a(relatively) fresh category for a newsagency. Nice! 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #2

February 14th, 2015 · No Comments

While plenty of shops have chocolate for Valentine’s Day it is good to be the only shop with different chocolates – so ur customer can be the hero with something very different, tasty and made locally in Victoria. Sold out! 3 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #1

February 14th, 2015 · No Comments

Soap has proven to be very popular this Valentine’s Day. Not any soap but a quality Aussie product pitched as a trusted gift that will last – like a good relationship. You know you are on a winner when people say – that’s different – and then purchase! 2 likes

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: your counter is the most impulse purchase location in-store

February 8th, 2015 · 2 Comments

What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction? Go on, take a look from your customer’s perspective. This photo shows what we have behind the counter at the moment. We’ve had this up […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: stop following the leader

January 18th, 2015 · No Comments

Newsagents and, indeed, many small business retailers, think that the only way to compete with big business competitors is to match them on price. I think chasing a big business competitor on price is a mugs approach. Big business will beat you on price every time. Not necessarily on a real price comparison but absolutely and certainly […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing top: sell an outcome

January 11th, 2015 · No Comments

I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked. Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose. It’s inspiring – to staff, customers and suppliers.  I love it. This is my marketing tip today – use the wall behind your counter to […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: make your own season

January 4th, 2015 · No Comments

It is easy to get caught up in the major seasons and appreciate the break between them to recharge. I think there is value for our independent retail businesses to play away from the main game, to create our own seasonal opportunities. Done well and with a small investment in marketing you can achieve more […]

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Tags: marketing tip · newsagency marketing

Try this for promoting Back to School

January 2nd, 2015 · 4 Comments

If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success. 2 […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use your products to market your business

December 28th, 2014 · No Comments

When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be! Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about. Products that make their way to you through everyday […]

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Tags: marketing · marketing tip · newsagency marketing

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Sunday newsagency marketing tip: don’t jump with the crowd

December 14th, 2014 · No Comments

When everyone else is promoting back to school maybe it is a good time for you to promote something else that could be relevant to the season. If you do promote back to school and jump with the crowd the challenge is being noticed as the market is crowded with similar pitches. As these things go, […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: create a local photo op

December 7th, 2014 · No Comments

I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents. If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a […]

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Tags: marketing · marketing tip · newsagency marketing

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

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Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Sunday newsagency marketing tip: setup a photo gallery

November 30th, 2014 · No Comments

In a quiet part of your business setup a photo gallery or wall for displaying photos submitted by customers. Give the area fancy name related to the photos. For example: [town name] SURPRISE CHRISTMAS PHOTO ART. In this example, create a small flyer now and hand it out to customers asking them to take photos […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: walk your products outside your shop to attract shoppers

November 23rd, 2014 · 2 Comments

Picking up on my post yesterday about the new customers I attracted when I put Henry in the front seat of my car to drive him from the shop to the office here is my newsagency marketing tip for today … Grab a products and take it for a proud walk outside your shop. Of […]

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Tags: marketing · marketing tip · newsagency marketing

Attracting shoppers to the newsagency

November 23rd, 2014 · No Comments

Here’s a video of a large Christmas music box playing in a retro TV case at the entrance to our newsagency. We have it for sale but we also have it playing to attract shoppers – it’s doing this with terrific success. xmas from mark fletcher on Vimeo. It’s a thrill watching people walk tower […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing advice: be bold with your window display and get noticed

November 16th, 2014 · 5 Comments

Our shop windows and front entrances are the most important real estate in our businesses. We have seconds to grab attention, to get noticed. Getting a passer-by to turn their head is a bankable result because a percentage of those who notice will come in and a percentage of those will purchase. We are competing with […]

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Tags: marketing · marketing tip · newsagency marketing