Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: stop following the leader

January 18th, 2015 · No Comments

Newsagents and, indeed, many small business retailers, think that the only way to compete with big business competitors is to match them on price. I think chasing a big business competitor on price is a mugs approach. Big business will beat you on price every time. Not necessarily on a real price comparison but absolutely and certainly […]

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Sunday newsagency marketing top: sell an outcome

January 11th, 2015 · No Comments

I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked. Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose. It’s inspiring – to staff, customers and suppliers.  I love it. This is my marketing tip today – use the wall behind your counter to […]

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Sunday newsagency marketing tip: make your own season

January 4th, 2015 · No Comments

It is easy to get caught up in the major seasons and appreciate the break between them to recharge. I think there is value for our independent retail businesses to play away from the main game, to create our own seasonal opportunities. Done well and with a small investment in marketing you can achieve more […]

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Tags: marketing tip · newsagency marketing

Try this for promoting Back to School

January 2nd, 2015 · 4 Comments

If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success. 2 […]

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Sunday newsagency marketing tip: use your products to market your business

December 28th, 2014 · No Comments

When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be! Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about. Products that make their way to you through everyday […]

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Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Sunday newsagency marketing tip: don’t jump with the crowd

December 14th, 2014 · No Comments

When everyone else is promoting back to school maybe it is a good time for you to promote something else that could be relevant to the season. If you do promote back to school and jump with the crowd the challenge is being noticed as the market is crowded with similar pitches. As these things go, […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: create a local photo op

December 7th, 2014 · No Comments

I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents. If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a […]

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How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

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Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Sunday newsagency marketing tip: setup a photo gallery

November 30th, 2014 · No Comments

In a quiet part of your business setup a photo gallery or wall for displaying photos submitted by customers. Give the area fancy name related to the photos. For example: [town name] SURPRISE CHRISTMAS PHOTO ART. In this example, create a small flyer now and hand it out to customers asking them to take photos […]

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Sunday newsagency marketing tip: walk your products outside your shop to attract shoppers

November 23rd, 2014 · 2 Comments

Picking up on my post yesterday about the new customers I attracted when I put Henry in the front seat of my car to drive him from the shop to the office here is my newsagency marketing tip for today … Grab a products and take it for a proud walk outside your shop. Of […]

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Tags: marketing · marketing tip · newsagency marketing

Attracting shoppers to the newsagency

November 23rd, 2014 · No Comments

Here’s a video of a large Christmas music box playing in a retro TV case at the entrance to our newsagency. We have it for sale but we also have it playing to attract shoppers – it’s doing this with terrific success. xmas from mark fletcher on Vimeo. It’s a thrill watching people walk tower […]

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Sunday newsagency marketing advice: be bold with your window display and get noticed

November 16th, 2014 · 5 Comments

Our shop windows and front entrances are the most important real estate in our businesses. We have seconds to grab attention, to get noticed. Getting a passer-by to turn their head is a bankable result because a percentage of those who notice will come in and a percentage of those will purchase. We are competing with […]

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Sunday newsagency marketing tip: put flyers on your window – outside

November 9th, 2014 · No Comments

To promote the products in your stunning window display – of course it’s stunning! – stick flyers in an acrylic unit suck to the outside of the window so people who like products in the wind have something to take away reminding them of what you have on offer. The acrylic will cost around $20 […]

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Tags: marketing · marketing tip · newsagency marketing

Meerkats are the in animal

November 9th, 2014 · No Comments

We are making good money out of Meerkats thanks to the popular TV commercial promoting insurance that has been a hit around the world for some years. We have products from several suppliers and are pitching them currently at the counter with success. Being aware and on top of trends is key to maximising sales […]

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Tags: Calendars · marketing · marketing tip · Newsagency management

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail

Sunday newsagency marketing tip: make the most of prize opportunities

November 2nd, 2014 · No Comments

There are plenty of exclusive to newsagents competition opportunities that we can leverage to market our businesses. The keys to success are knowing which competitions are exclusive and good supplier support. Promoting these competitions position us competitively to others nearby selling the same products. The competitions are a point of difference for us – if we fail to […]

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Inspiration and a marketing tip from The Bra Bar

November 1st, 2014 · No Comments

I love the advice on HOW TO HAVE A LOVELY DAY written on the out the front of The Bra Bar in Perth this week. This sign made a walk in Perth inspiring. This is a lesson in how to market your business without directly promoting it. The advice could be provided by anyone in almost any […]

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Sunday newsagency marketing tip: do a survey, offer a prize

October 26th, 2014 · No Comments

Create a survey and invite shoppers and others in your community. Ensure the survey is relevant to them and to your business. Keep it simple. Provide the opportunity for their contact details in return of a small prize opportunity. Note on the survey the opportunity to opt out of future marketing. Use the survey to […]

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Sunday newsagency marketing tip: immerse yourself in your seasons

October 19th, 2014 · No Comments

Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some. This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: blow bubbles out the front of your shop

October 5th, 2014 · No Comments

Outside Hamleys toy shop on Regent Street in London yesterday a guy stoop on a podium making bubbles. He did this with a smile and some pizzaz for ten minutes and went back inside the shop to another location to demonstrate something else they sell in-store. I am sure some people entered the shop because of […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

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Sunday newsagency marketing tip: use puppies and kittens to attract shoppers

September 21st, 2014 · No Comments

Walking past a pet store near my newsagency Friday and in awe of the people crowded around looking at new puppies in the window I thought I want those eyeballs looking at my shop. I soon realised how I could do that. Local pet rescue services are always looking for people to take abandoned animals. […]

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Tags: marketing · marketing tip · newsagency marketing