Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: immerse yourself in your seasons

October 19th, 2014 · No Comments

Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some. This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

[Read more →]

Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: blow bubbles out the front of your shop

October 5th, 2014 · No Comments

Outside Hamleys toy shop on Regent Street in London yesterday a guy stoop on a podium making bubbles. He did this with a smile and some pizzaz for ten minutes and went back inside the shop to another location to demonstrate something else they sell in-store. I am sure some people entered the shop because of […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use puppies and kittens to attract shoppers

September 21st, 2014 · No Comments

Walking past a pet store near my newsagency Friday and in awe of the people crowded around looking at new puppies in the window I thought I want those eyeballs looking at my shop. I soon realised how I could do that. Local pet rescue services are always looking for people to take abandoned animals. […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: host a bake off

September 14th, 2014 · No Comments

With the surge in gourmet home cooking on the back of a flood of reality TV shows covering baking to chaffing skills to complete dining experiences, newsagents are well placed to engage with the local foodie community. Select a recipe from one of your popular food magazines run a competition for customers for judging on a […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: be clear in your message

September 7th, 2014 · No Comments

What are you calling out to those who walk by your newsagency and those who see your marketing in the local paper, on your car or elsewhere in your community? What are prospective customers seeing to entice them into your business? Are you speaking with a single voice, delivering a clear message? Or, are you saying […]

[Read more →]

Tags: marketing tip · newsagency marketing

The art of the retail sign

September 1st, 2014 · No Comments

Sometimes, how you describe something can make it more noticeable and more appealing. While I don’t know if the garlic I saw for sale at the market stall recently was mind-blowing, the claim on the sign, however, got me looking at the garlic. It made me smile and it made me remember the garlic. The sign sucked […]

[Read more →]

Tags: marketing · marketing tip

Sunday newsagency marketing tip: look for yourself

August 31st, 2014 · No Comments

When next at your shop, use Google on your phone and search for a popular product you sell: a magazine title, a stationery item, maybe a service you provide. Next, from home or the shop, use Google on your computer and do a similar search but add the suburb or town where your shop is located. […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: embrace seasonal opportunities

August 24th, 2014 · No Comments

Major seasons provide newsagents with excellent marketing opportunities. Take Father’s Day. I’m told that more than 50% of Father’s Day cards will be purchased in newsagencies. Our success with Father’s Day will depend on how we promote the opportunity inside and outside our businesses, the gifts we offer for add-on purchases and how we leverage […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a good old a-thon

August 17th, 2014 · No Comments

Back in the 1970s a-thins were all the rage. It’s when walk-a-thons took off in Australia. Then there were swim-a-thins, spell-a-thins, read-a-thins … all to raise money for charities. Why not stage an a-thin at your shop or in your shop window? Choose something that connects to your business, something fun but with social and […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Sunday newsagency marketing tip: embrace local artists

August 10th, 2014 · No Comments

This is a marketing tip for a high street newsagency, a business with a footpath in front. Invite a local artist or local artists to create a locally themed footpath mural. Plan in advance: get Council permission, send out flyers and turn the creation of the meal into an event. If getting an artist is […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: create your own season

August 3rd, 2014 · 2 Comments

I had never heard of Marshmallow & Coconut Season and I can’t find anything about it online – except for the season declared (and owned) by Haigh’s Chocolates in a brilliant marketing move. They promote it in-store with A3 posters. You can declare your own season around which you can create your own events relevant […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Don’t use Facebook as a megaphone

August 1st, 2014 · 2 Comments

When using Facebook for your business, use it with care and in a way that respects the kind of conversations you have with customers in your shop and across the counter. Be relaxed, have fun and engage with your customers without trying too hard to sell to them. If you want to bring products to […]

[Read more →]

Tags: marketing tip · newsagency marketing · Social Media

Sunday newsagency marketing tip: think about a 2015 calendar for your customers

July 27th, 2014 · No Comments

It’s the end of July and a good time to think abut a give-away calendar you could make for your customers. Such a calendar would be an excellent opportunity to promote local events and support local groups and causes. Make sure the calendar promotes your business. You could get the calendar printed by a local […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Ah, we missed this Loom Bands opportunity

July 18th, 2014 · No Comments

Damn!  I should have done more than just sell Loom Bands. I should have made a dress and sold it on eBay for £170,100 – an amazing story at Essential Kids. If you still have Loom bands in store here’s a promotional opportunity – get people to make things to raise money at an auction for a local charity. 3 […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: leverage a passionate community

July 13th, 2014 · No Comments

One way newsagents can attract new shoppers is to become a trusted outlet for collectible lines. There any many such lines available in our channel. Take the TY brand for example, if you carry a good range of TY product, brad it professionally in-store and train your staff on the traditional TY shopper and what […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: six ways to promote your point of difference this winter

July 6th, 2014 · 8 Comments

Winter can be tough for some people. It can be tough for retail too as traffic is often down. Newsagents have an opportunity to leverage the season, to make it more enjoyable for you and your customers. Here are six suggestions to get you thinking abut winter differently: Reach out to retirement villages and nursing homes. […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: how to make the most of school holidays

June 29th, 2014 · No Comments

School holidays present an excellent opportunity for all retailers including newsagents. They bring out shoppers we might not often see and shoppers who are usually open to purchasing items they might not consider outside school holiday times. School holidays present us with excellent commercial opportunities regardless of our newsagency location and situation. Here are my […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: show the outcome to inspire sales

June 22nd, 2014 · No Comments

Showing an outcome is common in advertising and marketing in all sorts of businesses. It can work just as well in a newsagency. Take the humble jigsaw puzzle. By erecting the 3D Eiffel Tower and placing it as a centrepiece of our new Ravensberger jigsaw puzzle display we have attracted new shoppers, people who have […]

[Read more →]

Tags: marketing tip · newsagency marketing

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

[Read more →]

Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Sunday newsagency marketing tip: give shoppers something to play with

June 15th, 2014 · No Comments

Always have something at the front of your newsagency, at your entrance or just inside the front door if you are on the high street, for people to play with. The right product to play with will attract new shoppers or people who, like kids, bring shoppers. This product does not need to be something […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: bring theatre to your business – make shopping fun

June 8th, 2014 · No Comments

Show don’t tell. Use that as your motto for changes you make in your newsagency to market the business from within. Take party goods – does your party department feel like a party? If is fun to shop? Can your customers see what you have on offer? Or, are your products all in their packs […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: get out there and promote

June 1st, 2014 · No Comments

There was a time when newsagents could put products on the shelves or the shop floor and it would sell thanks to the traffic for newspapers, lottery products, transport tickets and magazines. Now, with all these important traffic generating categories available elsewhere, traffic for most newsagency businesses is down year on year and too often nothing […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing