Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: leverage the Pilot Frixion TVC

February 7th, 2016 · No Comments

The Pilot Friction pen TV commercial is terrific at raising awareness for this range. Leverage the TV commercial for your newsagency by promoting the range on your business Facebook page and through other marketing platforms you use. You can own this range for your newsagency in your area if you tactical in your marketing. 10 likes

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Sunday newsagency challenge: say hello

January 31st, 2016 · 6 Comments

For at least three hours this week stand at or near the entrance of your business and say hello to all who enter and thank people as they leave. Choose the busiest three hours. Look for insights you might otherwise have missed had you not done this. Hopefully, these insights help you run a better […]

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Tags: newsagency marketing · marketing tip · Newsagency management · Management tip

Sunday newsagency marketing tip: paint your nails

January 31st, 2016 · 2 Comments

Paint your nails in a colour that is meaningful to you. It could be your sport team colours, the local school colours or colours with some other personal significance such as supporting a charity (as has happened previously). If you usually have painted nails, what you do for this exercise must be noticeably different. The […]

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Q4 2015 NEWSAGENCY SALES BENCHMARK STUDY VIDEO

January 27th, 2016 · No Comments

14 likes

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Tags: Newsagency challenges · newsagency of the future · marketing tip · Newsagency opportunities · Newsagency benchmark · Management tip

RETAIL NEWSAGENCY SALES BENCHMARK COTOBER – DECEMBER 2015 vs 2014

January 27th, 2016 · 8 Comments

The December 2015 quarter was tough for many newsagencies, especially with print media products. Here are the year on year same store comparison numbers. Customer traffic. 78% of newsagents report average decline of 1.2%. Overall sales. 76% reported an average revenue decline of 1.6%. Basket depth. 68% report a 1.5% decrease in basket size. Basket dollar value. 63% […]

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Tags: newsagency of the future · Media disruption · marketing tip · Newsagency management · Newsagency opportunities · Newsagency benchmark · Management tip

Thoughtful product placement adds to theatre in the newsagency and drives sales

January 26th, 2016 · No Comments

Take a careful look at this photo and see the value of thoughtful product placement. Click on the image to see a larger high-res version of the photo. Look at the squirrel: he is looking up at the acorn-like ornament being held by a hand above his head. The hand is attached to a larger […]

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Tags: marketing tip · visual merchandising

Sunday newsagency challenge: take down your cards

January 24th, 2016 · No Comments

Okay this is a challenging challenge, fraught with danger. But think about. When was your card unit last completely emptied and cleaned? The answer is probably when you last changed card companies or installed new fixturing. A clean shop is a good shop. Consider, carefully, taking cards down, cleaning and rebuilding – with all cards […]

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Tags: Newsagency challenges · newsagency marketing · marketing tip · Newsagency management · Newsagency opportunities · Management tip

Sunday newsagency marketing tip: Host an 80th birthday party

January 24th, 2016 · No Comments

Ask most Australians where they would got to purchase an 80th birthday card and most would say a newsagency. We are known for specific captions far more so that supermarkets with limited ranges. We ought to celebrate our unique captions by hosting events – like an 80th birthday party one afternoon. Or a 90th birthday […]

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A fresh ad from newsXpress driving new traffic

January 19th, 2016 · No Comments

Here is a new ad just launched by newsxpress to drive new traffic for the 210 stores in the group. The ad has been produced to appeal to the collector. newsXpress is the third top retailer for this range in Australia: 15 likes

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Tags: newsagency marketing · newsagency of the future · marketing · marketing tip · Newsagency opportunities

Sunday newsagency marketing tip: be noticed with the unexpected

January 17th, 2016 · No Comments

On the wharf I was drawn to the pink bollard because I did not expect to see it. I was not along. Almost everyone I saw walking down the wharf noticed it, pointed it out and took a photo. That bollard got all the love because it stood out. Marketing all about getting your business noticed. Engage […]

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Sunday newsagency marketing tip: new this week

January 10th, 2016 · No Comments

Behind your counter, in your window, on your business Facebook page or on an a-fram outside the front of your newsagency list NEW MAGAZINES OUT THIS WEEK. Use this to show off your point of difference by listing magazines shoppers are less likely to find at competition supermarkets, convenience stores and other outlets. Change the […]

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Tags: newsagency marketing · marketing tip

Sunday newsagency marketing tip: demonstrate just about anything

January 3rd, 2016 · No Comments

In a Lush soap store the other day I witnessed the perfect in-store product demonstration. The shop assistant gathered people around with a loud voice. Before I realised I was in the crowd watching her demonstration of bath bubbles. The demo was short and the pitch compelling. People purchased as a result. I think the […]

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Sunday newsagency marketing tip: market with a message that will be heard

December 27th, 2015 · No Comments

How many times do you promote your newsagency business with message similar to other retailers? For example, promoting back to school when Officeworks, K-Mart, Big W, Staples and others are promoting Back to School means your little voice will struggle to be hears. Promoting back to school before them or after them and you will be […]

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Sunday newsagency marketing tip: give a courier a drink

December 20th, 2015 · No Comments

In the peak of summer give each courier delivering product to your business a bottle of chilled water for while they driving between drop-offs. How is this marketing? Couriers talk. They will share their appreciation of your thoughtfulness with others. Regardless of what they say to others about your gesture, you will benefit from doing good. […]

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Tags: newsagency marketing · marketing tip

Sunday newsagency marketing tip: have a coffee with a magazine

December 13th, 2015 · No Comments

Grab a magazine you sell, that you enjoy and is not available in supermarkets. Grab a coffee, or some other favourite beverage, and sit out the front of your shop or at a table in your shop for a read. Hopefully, people engage with you while you engage with a product you sell. At the […]

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Sunday newsagency marketing tip: enjoy what you sell

December 6th, 2015 · No Comments

What do you sell that you love to engage with yourself? Is there a particular magazine you enjoy reading? A particular pen you like to write with? A calendar you like so much you take it home? A newspaper you start the day with? A range of cards you love to look at and read […]

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Sunday newsagency marketing advice: leverage obscure

November 29th, 2015 · No Comments

Where can you buy dice? From a newsagency of course! Sure a toy shop may have dice as might a major like K-Mart. But good luck finding it from either. Your local newsagent is more likely to have dice and to make it easy for you to purchase. However, the newsagent is not likely to […]

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Using Doctor Who to drive traffic for the newsagency

November 28th, 2015 · No Comments

Doctor Who is one of those worldwide product licences we can use to drive traffic and revenue for the newsagency. Using the image of one of the various Doctor Who 2016 calendars, posters, figurines, books or other products we can get good traction on Facebook and elsewhere through regular posts as well as boosted posts. We […]

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Sunday newsagency marketing tip: improvise and get noticed

November 22nd, 2015 · No Comments

At a concert at the Palais Theatre in Melbourne Friday night, down in the middle of the theatre during intermission, I noticed a bright bottle of water bobbing above the heads of the crowd. It was a beacon in this venue packed with close to 3,000 people on the night. It aught my attention and […]

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Sunday newsagency marketing tip: use a breathing dog to attract shoppers

November 15th, 2015 · No Comments

We a ‘breathing’ plush dog on the corner of the Christmas display, just under the tree. It is working a treat at attracting shoppers to the business and driving sales. The small rise and fall of the dog’s chest is all it takes for this item to be a hit this Christmas. Too often we […]

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Sunday newsagency marketing tip: stepping out with product as a walking billboard

November 8th, 2015 · No Comments

Walking 400 metres or so to my car from the newsagency yesterday carrying the brightly coloured extra large plush item you can see in the photo, I was stopped twice by people asking where I bought the item. The first to stop me was a guy looking for a present for his girlfriend and the […]

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Sunday newsagency challenge: don’t hang on to dead stock for two long

November 8th, 2015 · No Comments

If you have stock items that have not sold for more than six months and there is no prospect of them selling, consider giving them away. dead stock is like a ball and chain, it holds you back and gives off the wrong message. Giving it away could save you money. Use your computer system […]

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Tags: newsagency marketing · newsagency of the future · marketing tip · Newsagency management · Management tip

Sunday newsagency marketing tip: ignore the Christmas crush

November 1st, 2015 · No Comments

Letterboxes, local papers, radio stations and TV stations fill with advertising clutter this time of the year, much of it from advertisers with deeper pockets than small business newsagents. This is why I recommend newsagents, especially city based newsagents, do not advertise through catalogues and in newspapers at Christmas time. I also suggest you do […]

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What we can learn from the Woolworths decision to change its loyalty program

October 26th, 2015 · 6 Comments

The announcement by Woolworths yesterday that it will replace offering Qantas points for purchases with Woolworths ‘dollars’ is one newsagents ought to take note of. The change is fundamental: points are being replaced by dollars, or, at least, something closer to dollars – that can be spent in-store. The email from Woolworths to customers included this: […]

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Sunday newsagency challenge: stop, change tracks

October 25th, 2015 · No Comments

Stop any pitch that says shop here or buy me or promotes and offer or price deal. Instead, use your social media and other comms platforms to tell a story. Explain something about your shop, products you sell or your people that is unique. Share something that people reading or listening will appreciate. Sometimes stopping […]

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Tags: Newsagency challenges · newsagency marketing · marketing · marketing tip