Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency marketing tip: walk your products outside your shop to attract shoppers

November 23rd, 2014 · 2 Comments

Picking up on my post yesterday about the new customers I attracted when I put Henry in the front seat of my car to drive him from the shop to the office here is my newsagency marketing tip for today … Grab a products and take it for a proud walk outside your shop. Of […]

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Tags: marketing · marketing tip · newsagency marketing

Attracting shoppers to the newsagency

November 23rd, 2014 · No Comments

Here’s a video of a large Christmas music box playing in a retro TV case at the entrance to our newsagency. We have it for sale but we also have it playing to attract shoppers – it’s doing this with terrific success. xmas from mark fletcher on Vimeo. It’s a thrill watching people walk tower […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing advice: be bold with your window display and get noticed

November 16th, 2014 · 5 Comments

Our shop windows and front entrances are the most important real estate in our businesses. We have seconds to grab attention, to get noticed. Getting a passer-by to turn their head is a bankable result because a percentage of those who notice will come in and a percentage of those will purchase. We are competing with […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: put flyers on your window – outside

November 9th, 2014 · No Comments

To promote the products in your stunning window display – of course it’s stunning! – stick flyers in an acrylic unit suck to the outside of the window so people who like products in the wind have something to take away reminding them of what you have on offer. The acrylic will cost around $20 […]

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Tags: marketing · marketing tip · newsagency marketing

Meerkats are the in animal

November 9th, 2014 · No Comments

We are making good money out of Meerkats thanks to the popular TV commercial promoting insurance that has been a hit around the world for some years. We have products from several suppliers and are pitching them currently at the counter with success. Being aware and on top of trends is key to maximising sales […]

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Tags: Calendars · marketing · marketing tip · Newsagency management

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail

Sunday newsagency marketing tip: make the most of prize opportunities

November 2nd, 2014 · No Comments

There are plenty of exclusive to newsagents competition opportunities that we can leverage to market our businesses. The keys to success are knowing which competitions are exclusive and good supplier support. Promoting these competitions position us competitively to others nearby selling the same products. The competitions are a point of difference for us – if we fail to […]

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Tags: marketing · marketing tip · newsagency marketing

Inspiration and a marketing tip from The Bra Bar

November 1st, 2014 · No Comments

I love the advice on HOW TO HAVE A LOVELY DAY written on the out the front of The Bra Bar in Perth this week. This sign made a walk in Perth inspiring. This is a lesson in how to market your business without directly promoting it. The advice could be provided by anyone in almost any […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: do a survey, offer a prize

October 26th, 2014 · No Comments

Create a survey and invite shoppers and others in your community. Ensure the survey is relevant to them and to your business. Keep it simple. Provide the opportunity for their contact details in return of a small prize opportunity. Note on the survey the opportunity to opt out of future marketing. Use the survey to […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: immerse yourself in your seasons

October 19th, 2014 · No Comments

Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some. This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: blow bubbles out the front of your shop

October 5th, 2014 · No Comments

Outside Hamleys toy shop on Regent Street in London yesterday a guy stoop on a podium making bubbles. He did this with a smile and some pizzaz for ten minutes and went back inside the shop to another location to demonstrate something else they sell in-store. I am sure some people entered the shop because of […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use puppies and kittens to attract shoppers

September 21st, 2014 · No Comments

Walking past a pet store near my newsagency Friday and in awe of the people crowded around looking at new puppies in the window I thought I want those eyeballs looking at my shop. I soon realised how I could do that. Local pet rescue services are always looking for people to take abandoned animals. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: host a bake off

September 14th, 2014 · No Comments

With the surge in gourmet home cooking on the back of a flood of reality TV shows covering baking to chaffing skills to complete dining experiences, newsagents are well placed to engage with the local foodie community. Select a recipe from one of your popular food magazines run a competition for customers for judging on a […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: be clear in your message

September 7th, 2014 · No Comments

What are you calling out to those who walk by your newsagency and those who see your marketing in the local paper, on your car or elsewhere in your community? What are prospective customers seeing to entice them into your business? Are you speaking with a single voice, delivering a clear message? Or, are you saying […]

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Tags: marketing tip · newsagency marketing

The art of the retail sign

September 1st, 2014 · No Comments

Sometimes, how you describe something can make it more noticeable and more appealing. While I don’t know if the garlic I saw for sale at the market stall recently was mind-blowing, the claim on the sign, however, got me looking at the garlic. It made me smile and it made me remember the garlic. The sign sucked […]

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: look for yourself

August 31st, 2014 · No Comments

When next at your shop, use Google on your phone and search for a popular product you sell: a magazine title, a stationery item, maybe a service you provide. Next, from home or the shop, use Google on your computer and do a similar search but add the suburb or town where your shop is located. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: embrace seasonal opportunities

August 24th, 2014 · No Comments

Major seasons provide newsagents with excellent marketing opportunities. Take Father’s Day. I’m told that more than 50% of Father’s Day cards will be purchased in newsagencies. Our success with Father’s Day will depend on how we promote the opportunity inside and outside our businesses, the gifts we offer for add-on purchases and how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a good old a-thon

August 17th, 2014 · No Comments

Back in the 1970s a-thins were all the rage. It’s when walk-a-thons took off in Australia. Then there were swim-a-thins, spell-a-thins, read-a-thins … all to raise money for charities. Why not stage an a-thin at your shop or in your shop window? Choose something that connects to your business, something fun but with social and […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Sunday newsagency marketing tip: embrace local artists

August 10th, 2014 · No Comments

This is a marketing tip for a high street newsagency, a business with a footpath in front. Invite a local artist or local artists to create a locally themed footpath mural. Plan in advance: get Council permission, send out flyers and turn the creation of the meal into an event. If getting an artist is […]

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Sunday newsagency marketing tip: create your own season

August 3rd, 2014 · 2 Comments

I had never heard of Marshmallow & Coconut Season and I can’t find anything about it online – except for the season declared (and owned) by Haigh’s Chocolates in a brilliant marketing move. They promote it in-store with A3 posters. You can declare your own season around which you can create your own events relevant […]

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Tags: marketing · marketing tip · newsagency marketing

Don’t use Facebook as a megaphone

August 1st, 2014 · 2 Comments

When using Facebook for your business, use it with care and in a way that respects the kind of conversations you have with customers in your shop and across the counter. Be relaxed, have fun and engage with your customers without trying too hard to sell to them. If you want to bring products to […]

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Tags: marketing tip · newsagency marketing · Social Media

Sunday newsagency marketing tip: think about a 2015 calendar for your customers

July 27th, 2014 · No Comments

It’s the end of July and a good time to think abut a give-away calendar you could make for your customers. Such a calendar would be an excellent opportunity to promote local events and support local groups and causes. Make sure the calendar promotes your business. You could get the calendar printed by a local […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

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Tags: marketing · marketing tip · newsagency marketing