Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing tip'

Sunday newsagency challenge: get cards out of the card department

August 2nd, 2015 · No Comments

This is easy. Take a spare stand, fill it with a range of cards that appeal to a shopper you struggle to get into the business, put it on the lease line so passers-by can see it and watch to see if the stand attracts people. If the stand does not work, change the cards and […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: use TV advertising

August 2nd, 2015 · No Comments

Partwork launches provide us the best opportunity to drive traffic yet many newsagents ignore this, preferring to complain about the margin rather than considering the value of the bigger picture. Most partwork launches in Australian are supported with a high rotation TV ad, often on free to in prime time. Here is how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Sunday newsagency marketing tip: lead with a story

July 26th, 2015 · 2 Comments

Tell stories about what you sell and this will encourage greater engagement. For example, telling a useful story on your business Facebook page about a product you sell will help those who otherwise might not know about you discover that your shop is a place to visit. We did this recently writing about a gluten […]

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Tags: marketing · marketing tip · newsagency marketing

Money making tip: the perfect counter offer

July 25th, 2015 · No Comments

For years we have sold more Angel Flames at the counter than in the usual location in the party department. I encourage all newsagents to do this – you will for certain have customers purchasing these terrific candles in impulse, adding valuable margin dollars to purchases. We get our Angel Flames from Jasnor. 5 likes

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Tags: Management tip · marketing tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: run a competition on social media

July 19th, 2015 · No Comments

Facebook is proving to be the best competition platform I have used in years. Entry is easy as is picking a winner and letting everyone know who won. It is especially useful for attracting new shoppers. I know of plenty of new shoppers now visiting as a result of a competition I ran of Facebook. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: leverage customer passion

July 12th, 2015 · No Comments

I bet you have customers in your newsagency who are passionate about their regular purchase from you. Their passion could be a magazine, a stationery item, a licenced product or their favourite lottery ticket. Print up A5 size notes on which your customers can share their passion, their recommendation, for something you sell. Place the […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: engage with your customers

July 5th, 2015 · No Comments

I posted about the cute Frizzies from ty on Facebook last week and achieved more than 600 likes and plenty of comments in a couple of days. One person commented that a Frizzie looked like a selfie of their friend Luca. Other friends joined in. I responded with an offer of a free Frizzie for Luca. The […]

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Tags: marketing · marketing tip

Independence Day – one way to brighten the shop in Winter

July 4th, 2015 · No Comments

While it is late notice, July 4 is Independence Day. If you have any American customers it could be a god day to quickly dress the shop in red, white and blue. Even without American customers it could be a bit of fun – if you have time this morning. I like the idea mainly […]

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: invite customer reviews

June 28th, 2015 · No Comments

Leverage the opinions of your customers to shine a light on products you sell. Ask for their reviews of items and place the reviews on your Customer Reviews noticeboard. Your customers could review magazines, cards, gifts – almost anything you sell. In addition to putting the reviews on a noticeboard, post them on Facebook and other […]

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Tags: marketing tip · newsagency marketing

EB Games shows how to be consistent

June 23rd, 2015 · No Comments

Further to my post about the eye catching sale being run at EB Games at Knox, check out the equally eye catching sale I saw at their Queen Street Auckland store yesterday. The two photos speak to the terrific consistency of execution by EB Games outlets. This is the way to leverage your retail brand. 1 […]

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Tags: marketing · marketing tip · retail · visual merchandising

EB Games shows how to run a sale

June 22nd, 2015 · No Comments

I love how EB games at Westfield Knox dressed their store for a sale at the weekend. You could not miss this – the signage was visually strong and consistent. Nothing timid about their approach – no three or four signs. They gave over the whole store to the sale. I am inspired by their […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: use video to show off products

June 21st, 2015 · No Comments

Choose two or three products from your shop that you are most excited about and shoot a video showing them off and promoting them using your phone. Load the best of the two or three videos on your business Facebook page. Sure you will feel awkward and you’re bound to not like the video. The […]

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Tags: marketing · marketing tip · newsagency marketing

Using colour to brighten winter in the newsagency

June 21st, 2015 · No Comments

I wrote recently about the use of colour to give the shop a warmth during the cold months of winter. This photo shows one of several warm displays I discovered when visiting one of my shops last week. The use of colour is excellent – it makes the display noticeable and warm, a nice response […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: be who you are on social media

June 14th, 2015 · No Comments

Being who you are on social media matters. Your posts need to be what you believe in, they need to reflect who you are and what your business stands for. For newsagents who claim the local business label, social media posts and comments need to be locally focussed where possible. Indeed, social media platforms like […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: talk about your uniqueness

June 7th, 2015 · No Comments

I have written here many times about the need for a USP, a Unique Selling Proposition, for your newsagency business. It is equally important you talk about this uniqueness, that it defines the narrative of your business. Face to face, on social media and elsewhere, talk about your uniqueness, use this as a platform through […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagency marketing tip: How to engage with your shoppers and your local area

June 6th, 2015 · 2 Comments

I have suggested here before that newsagents ought to invite customers to note what they like about a season or like about the local area – as a way of diving engagement.  I saw this first-hand in a cafe at Lake Geneva, Wisconsin a couple of days ago. In the cafe you can take a […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: get your window noticed using a single colour

May 31st, 2015 · No Comments

The current window display at Kikki.K stores is stunning and traffic generating. Using a single colour, as they have done with their deep and strong yellow, grabs your eye and so you are looking at the range of products they are promoting. The yellow is also inspired for this time of the year, on the […]

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Tags: marketing tip · newsagency marketing

Sunday newsagency marketing tip: promote locally made with products

May 24th, 2015 · No Comments

One of the best places to promote locally made products in-store is with the products themselves – using a small shelf talker to call out that the products are locally made. A simple small sign like this can get people who want to support local artists and suppliers considering products they may have overlooked. This sign […]

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Tags: marketing · marketing tip · newsagency marketing

How discount vouchers got an 82 year old buying cards again

May 22nd, 2015 · 6 Comments

An 82 year old male customer told me recently that he started buying cards again thanks to our discount vouchers. He told me he stopped buying birthday cards for his kids and grand kids and great grand kids a few years ago because of the cost. But I started again when I got one of these […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: pre-sell and beat your competitors

May 17th, 2015 · No Comments

If you carry products that are added to with new launches consider offering pre-sell opportunities where by your customers can lock in orders well in advance of the release of new product. Take a deposit, track their pre-order and let them know the progress of delivery. This locks your customers in before your competitors get […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting Aussie magazines and newsagencies

May 16th, 2015 · 2 Comments

We are promoting four Australian magazines and newsagencies as the places to purchase these and other magazines on my newsagency Facebook page. I have also paid to boost the post – to reach more people. This promotion is part of a shop local campaign in the newsagency. Shop local means different things to different people. To me, […]

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Tags: magazines · Management tip · marketing · marketing tip · newsagency marketing

It’s how you pitch the loyalty offer in the newsagency that matters

May 12th, 2015 · 2 Comments

Here’s a brief training video I shot for my software company last week explaining to retail employees how to hand out a discount vouchers. I am sharing it here as it illustrates the importance of getting the pitch to customers right. A brilliant loyalty program pitched poorly can fail. By sharing the video I hope […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: tap into passion

May 10th, 2015 · 1 Comment

Passion is powerful in retail. Get a staff member who is passionate about something you sell and sales will benefit. Offer products that connect with the passions of customers and you are certain to see good sales. Passion is powerful. It is important to look at product selection as a marketing activity. You can define […]

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Tags: marketing · marketing tip · newsagency marketing

Adventure Time appeals beyond the age group we might expect

May 9th, 2015 · No Comments

Since most newsagents carry the Adventure Time magazine (from Gotch) and some have Adventure Time licenced products, I thought I’d share some insights I gained to an unexpected type of shopper who purchases Adventure Time products. Around a year ago I noticed males – late teens through to mid twenties – purchasing this title. It is those […]

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Tags: magazines · marketing · marketing tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: promote your magazine point of difference on social media

May 3rd, 2015 · No Comments

I regularly promote the depth of range of magazines in the newsagent on social media including Facebook. This screencap shops a facebook post from yesterday – for a selection of healthy eating magazines. When doing this I tend to focus on titles not widely available elsewhere. I also promote four or five titles to speak […]

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Tags: marketing · marketing tip · newsagency marketing