Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Sunday newsagency marketing tip: pre-sell and beat your competitors

May 17th, 2015 · No Comments

If you carry products that are added to with new launches consider offering pre-sell opportunities where by your customers can lock in orders well in advance of the release of new product. Take a deposit, track their pre-order and let them know the progress of delivery. This locks your customers in before your competitors get […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Promoting Aussie magazines and newsagencies

May 16th, 2015 · 2 Comments

We are promoting four Australian magazines and newsagencies as the places to purchase these and other magazines on my newsagency Facebook page. I have also paid to boost the post – to reach more people. This promotion is part of a shop local campaign in the newsagency. Shop local means different things to different people. To me, […]

[Read more →]

Tags: magazines · Management tip · marketing · marketing tip · newsagency marketing

It’s how you pitch the loyalty offer in the newsagency that matters

May 12th, 2015 · 2 Comments

Here’s a brief training video I shot for my software company last week explaining to retail employees how to hand out a discount vouchers. I am sharing it here as it illustrates the importance of getting the pitch to customers right. A brilliant loyalty program pitched poorly can fail. By sharing the video I hope […]

[Read more →]

Tags: Management tip · marketing · marketing tip · Newsagency management · Newsagency opportunities

An example of the value of being in a big shopping mall

May 12th, 2015 · No Comments

While there are plenty of challenges being in a in newsagency in shopping mall every so often there is a mall marketing activity that connects with the business at the right time. That is what happened for us last week with this massive Star Wars Lego display. It was placed right outside our entrance. While […]

[Read more →]

Tags: marketing

Sunday newsagency marketing tip: tap into passion

May 10th, 2015 · 1 Comment

Passion is powerful in retail. Get a staff member who is passionate about something you sell and sales will benefit. Offer products that connect with the passions of customers and you are certain to see good sales. Passion is powerful. It is important to look at product selection as a marketing activity. You can define […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Adventure Time appeals beyond the age group we might expect

May 9th, 2015 · No Comments

Since most newsagents carry the Adventure Time magazine (from Gotch) and some have Adventure Time licenced products, I thought I’d share some insights I gained to an unexpected type of shopper who purchases Adventure Time products. Around a year ago I noticed males – late teens through to mid twenties – purchasing this title. It is those […]

[Read more →]

Tags: magazines · marketing · marketing tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: promote your magazine point of difference on social media

May 3rd, 2015 · No Comments

I regularly promote the depth of range of magazines in the newsagent on social media including Facebook. This screencap shops a facebook post from yesterday – for a selection of healthy eating magazines. When doing this I tend to focus on titles not widely available elsewhere. I also promote four or five titles to speak […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Avengers the hot licence for newsagents

May 2nd, 2015 · No Comments

Avengers merchandise is strong with no sign of it slowing. In Hong Kong this week I saw retailers leveraging Avengers at a mega level. The photo shows one display in a mall I visited. Back home, we are selling Avengers products to guys and girls of all ages. 1 likes

[Read more →]

Tags: marketing

World Stationery Day

April 29th, 2015 · 1 Comment

In case you missed it, today is World Stationery Day. I missed it. Typo told me. 2 likes

[Read more →]

Tags: marketing · newsagency marketing

Terrific Dymocks window display

April 29th, 2015 · No Comments

I like the Mother’s Day window display in the Dymocks flagship store on George Street in Sydney. The display incorporates gifts, cards and wrapped boxes. It promotes a diverse range of gifts too from the traditional to the non traditional. What is most appealing, however, is the inclusion of greeting cards in the display. Too […]

[Read more →]

Tags: Gifts · giftwrap · Greeting Cards · marketing · marketing tip · Newsagency management · newsagency marketing

A clever shop window sign can drive traffic

April 27th, 2015 · No Comments

I don’t often stop and notice signs in windows. This sign stopped me. It is funny and clever. The best sign you can have in the window of your shop is one that stops people na gets them looking at your shop. 5 likes

[Read more →]

Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: be clear in your message

April 26th, 2015 · No Comments

Standing in front of your newsagency or at the entrance to the shop, how many messages are you pitching to your customers? Do these messages contradict each other? Are the messages connected in any way? Could your customers be confused? How we dress our shops is one of our most important marketing activities. From product placement […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: attract new shoppers to your retail newsagency

April 19th, 2015 · No Comments

What are you doing to attract new shoppers to your newsagency? Yes, I am talking to you – if you are a newsagent. What are you doing today, this week, this month, this quarter to drive traffic to your store? Newsagents used to rely on suppliers to drive traffic to their businesses. No more. With […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing advice: promote obscure

April 12th, 2015 · No Comments

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given. My question today is – what are you dong to attract shoppers for non traditional, non habit based, items? What do […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing advice: setup a craft table

April 5th, 2015 · No Comments

At the Toy Fair recently on the Ed Vantage stand they had tables setup allowing you to play with their products. It was an excellent way to learn about the products and enjoy the experience first-hand. What Ed Vantage also did was to show newsagents how they could do the same thing in their shops. […]

[Read more →]

Tags: marketing · marketing tip · Newsagency management · Newsagency opportunities

Be thoughtful in discounting

April 1st, 2015 · No Comments

This flyer has been circulated by  anew cafe near my office. I think they are making a mistake with their pitch as the different discounts are not time based or targeting different categories.  If I was them I’d offer 50% for use within 48 hours, 30% for use within 7 days and 15% for use […]

[Read more →]

Tags: marketing

Sunday newsagency marketing tip: make a brochure

March 29th, 2015 · No Comments

Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you. I am serious, […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Easter sales strong in the newsagency

March 29th, 2015 · No Comments

Easter is in full swing with excellent sales over the last week. Displays are thinning at the right end of the season. We’re not discounting and don’t plan to until next weekend – if at all. Cards, plush and gifts are all doing well. If I had to tag a hero category it would be […]

[Read more →]

Tags: marketing

Packaging to make a product more appealing

March 28th, 2015 · No Comments

Passionfruit on a shelf sells on the basis we think it will taste like. The passionfruit in the photo sells on the basis of how it looks. The retailer i this instance has taken us into the product, appealing to passionfruit lovers. I went to the supermarket to purchase something else and stopped to notice […]

[Read more →]

Tags: marketing · Newsagency management

Sunday newsagency marketing tip: introduce yourself to someone you don’t know

March 22nd, 2015 · No Comments

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start is your front window, your window on the world which passes by. Use that space to call out to those […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

[Read more →]

Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Sunday newsagency marketing tip: crazy Easter marketing ideas for retailers

March 15th, 2015 · No Comments

Here are some left-field marketing ideas for Easter in case you want to kick up interest over the next three weeks. I have deliberately not included traditional ideas such as colouring competitions: Give rabbits a discount on a set day or days. Promote it widely – get the local paper in for a photo. Make […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: reach those who don’t know you exist

March 8th, 2015 · No Comments

Newsagents in regional and rural situations can be surprised when a new customer shops with them and it turns out the person is a local. If you are in a regional our rural situation and have been surprised to discover a local who didn’t know about your shop, think how you can reach more like […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Letting the plush choose the customer drives sales in the newsagency

March 7th, 2015 · No Comments

The young girl wanted to see all the lamb we had in stock so she could let one choose her. Her parents waited patiently, knowing this is how purchases for her collection were made. Sure enough, one of the lambs made the choice and the sale was processed. We were happy to get the lambs […]

[Read more →]

Tags: Management tip · marketing · marketing tip · Plush

Terrific book marketing idea: blind date with a book

March 7th, 2015 · No Comments

I love this approach to promoting books I saw in the window of Elizabeth’s Bookshop in Sydney recently. Blind date with a book invites you to purchase a book based on a few words written on a brown wrapper covering the book. The idea of the promotion is to get readers to try new things. […]

[Read more →]

Tags: Book retailing · marketing · Newsagency management · newsagency marketing