Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · No Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

Selling out of ugly dolls in the newsagency

June 24th, 2015 · No Comments

We seized the opportunity to stock the ugly dolls at a terrific discount. We pitched the product in a dead spot with a cheap display. The sign was the key factor in us selling out of these dolls in less than two weeks. I have a few takeaways: end of run items provide opportunities for us […]

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Tags: marketing · newsagency marketing

EB Games shows how to be consistent

June 23rd, 2015 · No Comments

Further to my post about the eye catching sale being run at EB Games at Knox, check out the equally eye catching sale I saw at their Queen Street Auckland store yesterday. The two photos speak to the terrific consistency of execution by EB Games outlets. This is the way to leverage your retail brand. 1 […]

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Tags: marketing · marketing tip · retail · visual merchandising

Sunday newsagency marketing tip: use video to show off products

June 21st, 2015 · No Comments

Choose two or three products from your shop that you are most excited about and shoot a video showing them off and promoting them using your phone. Load the best of the two or three videos on your business Facebook page. Sure you will feel awkward and you’re bound to not like the video. The […]

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Tags: marketing · marketing tip · newsagency marketing

Using colour to brighten winter in the newsagency

June 21st, 2015 · No Comments

I wrote recently about the use of colour to give the shop a warmth during the cold months of winter. This photo shows one of several warm displays I discovered when visiting one of my shops last week. The use of colour is excellent – it makes the display noticeable and warm, a nice response […]

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Tags: marketing · marketing tip · newsagency marketing

Using cards to target new shoppers for the newsagency

June 20th, 2015 · 7 Comments

We are having success attracting Facebook traffic and in-store visits to the newsagency by calling out specific cards on our Facebook page. With card sales up close to 20% year on year off a terrific base we think the Facebook marketing activity is part of the success. This is something any newsagent can do for […]

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Tags: marketing

The danger of the best prices guaranteed

June 17th, 2015 · No Comments

If you advertise that you have the best prices guaranteed in your brochure you need to make sure that is what you have as it is easy show that your prices are not the best. A newsagent showed me a brochure today from a competitor, another newsagent, with prices that are not the best yet […]

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Tags: Ethics · marketing

Facebook works for promoting special interest magazines

June 16th, 2015 · No Comments

I urge newsagents to use Facebook to promote special interest magazines. Facebook posts are free and boosted geo-targeted posts are cheap – cheaper than local newspaper advertising. Special interest magazines are ideally promoted on Facebook as they are a point of difference and while for sure their supply is on what many would say are unfair terms, […]

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Tags: marketing

Sunday newsagency marketing tip: be who you are on social media

June 14th, 2015 · No Comments

Being who you are on social media matters. Your posts need to be what you believe in, they need to reflect who you are and what your business stands for. For newsagents who claim the local business label, social media posts and comments need to be locally focussed where possible. Indeed, social media platforms like […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting the 3D printer partwork in the newsagency

June 13th, 2015 · 1 Comment

We have shifted our promotion of the Build Your Own 3D Printer partwork to behind the counter. Here’s the terrific – you can;t miss it – display by our creative team. This behind the counter space can work well for us. That is what we are chasing here. We will know how it works by the […]

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Tags: magazines · marketing · partworks

Why we should promote the latest issue of Australian Men’s Health

June 10th, 2015 · No Comments

Dwayne The Rock Johnson is on the cover of the latest issue of Australian Men’s Health and we should promote the heck out of this issue because his latest movie, San Andreas is very popular at the box office and it was shot here in Australia. When I say promote, I mean in a way […]

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Tags: magazines · marketing · newsagency marketing

Queen’s Birthday fun in the newsagency

June 8th, 2015 · 8 Comments

We are leveraging the ridiculousness of celebrating the Queen’s Birthday on a date that is not her birthday with this proclaimed special offer on birthday cards. It’s different, fun and on point for today. Regardless of sales, we expect the promotion to provide some fun in the shop today as it shows us having a […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: talk about your uniqueness

June 7th, 2015 · No Comments

I have written here many times about the need for a USP, a Unique Selling Proposition, for your newsagency business. It is equally important you talk about this uniqueness, that it defines the narrative of your business. Face to face, on social media and elsewhere, talk about your uniqueness, use this as a platform through […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagency marketing tip: How to engage with your shoppers and your local area

June 6th, 2015 · 2 Comments

I have suggested here before that newsagents ought to invite customers to note what they like about a season or like about the local area – as a way of diving engagement.  I saw this first-hand in a cafe at Lake Geneva, Wisconsin a couple of days ago. In the cafe you can take a […]

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Tags: marketing · marketing tip · newsagency marketing

A lesson in telling the story beyond the shop

June 5th, 2015 · No Comments

This photo shows a tweet from Kikki.K yesterday pitching Father’s Day gift items. Note the use of yellow. This connects with their current yellow window display that I wrote about here on the weekend. The tweet is a good example of consistency in marketing, especially consistency of a focussed pitch from the shop to social media. This […]

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Tags: marketing · newsagency marketing

Warm up your newsagency this winter with sunshine

June 5th, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with sunshine. In the middle of winter, at the coldest time, bring summer to you with a beach in-store. Have […]

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Tags: marketing · newsagency marketing

Warm up your newsagency this winter with optimism

June 4th, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with optimism. Create a display of the warm feeling products you sell: affirmations, angels, positive message cards, positive message mugs […]

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Tags: marketing · Newsagency · newsagency marketing · newsagency of the future

Supporting the 3D Create and Print partwork launch

June 4th, 2015 · 12 Comments

We are promoting the 3D Create and Print partwork launch with this display on the lease line, facing into the mall. The display is capped with a 3D printer provided by the publisher through Gordon and Gotch as part of a newsXpress promotion for this launch. The items in the front of the were created […]

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Tags: magazines · marketing · partworks

Warm up your newsagency this winter with laughter

June 3rd, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with laughter. Look at the fun range of products from Independence Studios. Setup a table or display at the front […]

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Tags: marketing · newsagency marketing

How a micro Facebook campaign unlocked a new customer

June 1st, 2015 · No Comments

We had a customer shop with us Friday for the first time, spending $89.95 on a destination purchase. They came to our shop to purchase items we had promoted for two days on facebook for $5.00. This shopper is a collector of the items we promoted. They will certainly be back. W3e estimate that they […]

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Tags: marketing · newsagency marketing

Terrific competition entries at the newsagency

May 31st, 2015 · No Comments

Competitions in the newsagency can be fun, especially when we require art as an entry. We have creative customers who take it seriously. We saw this yesterday with an entry we received for our Forever Clover competition. It is beautiful. 2 likes

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Tags: marketing · newsagency marketing

Opportunity missed to promote newsagents

May 29th, 2015 · No Comments

Westfield has a promotion where shoppers spending $150 in a day get a three month magazine subscription. Given the titles this looks like a Bauer partnership. I wish the promotion was supportive of newsagents in the centres – allowing people who qualify to collect putaways of their selected titles in their local Westfield located newsagency […]

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Tags: magazines · marketing

Buying well and promoting appropriately can deepen the basket

May 27th, 2015 · No Comments

We bought a pack of these ugly dolls at a terrific discount and instead of selling them at suggested retail for a bonus margin, we decided to price them for quick sale and to place them on the main path to the counter. reflecting the price and the opportunity we did nothing special for the […]

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Tags: Management tip · marketing · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: promote locally made with products

May 24th, 2015 · No Comments

One of the best places to promote locally made products in-store is with the products themselves – using a small shelf talker to call out that the products are locally made. A simple small sign like this can get people who want to support local artists and suppliers considering products they may have overlooked. This sign […]

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Tags: marketing · marketing tip · newsagency marketing

Disrupting foot traffic can get your retail business noticed

May 23rd, 2015 · No Comments

Walking through the city the other day I stopped to look inside this shop with a bike and fresh produce parked at the front door. I stopped because a bike like this with produce was out of place in the middle of a busy city. Inside was a coffee shop. The  bike and fresh produce offered […]

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Tags: marketing · retail · visual merchandising