Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Sunday newsagency marketing tip: attract new shoppers to your retail newsagency

April 19th, 2015 · No Comments

What are you doing to attract new shoppers to your newsagency? Yes, I am talking to you – if you are a newsagent. What are you doing today, this week, this month, this quarter to drive traffic to your store? Newsagents used to rely on suppliers to drive traffic to their businesses. No more. With […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing advice: promote obscure

April 12th, 2015 · No Comments

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given. My question today is – what are you dong to attract shoppers for non traditional, non habit based, items? What do […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing advice: setup a craft table

April 5th, 2015 · No Comments

At the Toy Fair recently on the Ed Vantage stand they had tables setup allowing you to play with their products. It was an excellent way to learn about the products and enjoy the experience first-hand. What Ed Vantage also did was to show newsagents how they could do the same thing in their shops. […]

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Tags: marketing · marketing tip · Newsagency management · Newsagency opportunities

Be thoughtful in discounting

April 1st, 2015 · No Comments

This flyer has been circulated by  anew cafe near my office. I think they are making a mistake with their pitch as the different discounts are not time based or targeting different categories.  If I was them I’d offer 50% for use within 48 hours, 30% for use within 7 days and 15% for use […]

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Tags: marketing

Sunday newsagency marketing tip: make a brochure

March 29th, 2015 · No Comments

Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you. I am serious, […]

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Tags: marketing · marketing tip · newsagency marketing

Easter sales strong in the newsagency

March 29th, 2015 · No Comments

Easter is in full swing with excellent sales over the last week. Displays are thinning at the right end of the season. We’re not discounting and don’t plan to until next weekend – if at all. Cards, plush and gifts are all doing well. If I had to tag a hero category it would be […]

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Tags: marketing

Packaging to make a product more appealing

March 28th, 2015 · No Comments

Passionfruit on a shelf sells on the basis we think it will taste like. The passionfruit in the photo sells on the basis of how it looks. The retailer i this instance has taken us into the product, appealing to passionfruit lovers. I went to the supermarket to purchase something else and stopped to notice […]

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Tags: marketing · Newsagency management

Sunday newsagency marketing tip: introduce yourself to someone you don’t know

March 22nd, 2015 · No Comments

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start is your front window, your window on the world which passes by. Use that space to call out to those […]

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Tags: marketing · marketing tip · newsagency marketing

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

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Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Sunday newsagency marketing tip: crazy Easter marketing ideas for retailers

March 15th, 2015 · No Comments

Here are some left-field marketing ideas for Easter in case you want to kick up interest over the next three weeks. I have deliberately not included traditional ideas such as colouring competitions: Give rabbits a discount on a set day or days. Promote it widely – get the local paper in for a photo. Make […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: reach those who don’t know you exist

March 8th, 2015 · No Comments

Newsagents in regional and rural situations can be surprised when a new customer shops with them and it turns out the person is a local. If you are in a regional our rural situation and have been surprised to discover a local who didn’t know about your shop, think how you can reach more like […]

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Tags: marketing · marketing tip · newsagency marketing

Letting the plush choose the customer drives sales in the newsagency

March 7th, 2015 · No Comments

The young girl wanted to see all the lamb we had in stock so she could let one choose her. Her parents waited patiently, knowing this is how purchases for her collection were made. Sure enough, one of the lambs made the choice and the sale was processed. We were happy to get the lambs […]

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Tags: Management tip · marketing · marketing tip · Plush

Terrific book marketing idea: blind date with a book

March 7th, 2015 · No Comments

I love this approach to promoting books I saw in the window of Elizabeth’s Bookshop in Sydney recently. Blind date with a book invites you to purchase a book based on a few words written on a brown wrapper covering the book. The idea of the promotion is to get readers to try new things. […]

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Tags: Book retailing · marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: refresh your charity commitments

February 22nd, 2015 · No Comments

This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through the newsagency business before wondering if it was the best relationship. It could be useful to reconsider the […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Terrific visual merchandising from Haigh’s

February 21st, 2015 · 1 Comment

The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching. The window is effective as it gets people who might otherwise not look at a window display promoting chocolate […]

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Tags: marketing · marketing tip · visual merchandising

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Growing Valentine’s Day gifts in the newsagency #5

February 14th, 2015 · No Comments

These Quick Stick hearts have been a hit for Valentine’s Day. the season is a perfect opportunity to get them out of the stationery department and onto a seasonal display. Why not? An excellent point of difference with a traditional newsagency product. Not my idea – an engaged team member did it. Terrific! 4 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #4

February 14th, 2015 · No Comments

For younger romance where the Valentine’s Day gift price point is lower, these stone pieces have been amazing. Selling very well and fitting perfectly as part of our Valentine’s Day display. Most have been purchased with a card. 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #3

February 14th, 2015 · No Comments

Jewellery sales are up and Valentine’s Day has been an excellent season to show off the growing range and achieving a higher price point purchase at the same time. A perfect introduction to a(relatively) fresh category for a newsagency. Nice! 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #2

February 14th, 2015 · No Comments

While plenty of shops have chocolate for Valentine’s Day it is good to be the only shop with different chocolates – so ur customer can be the hero with something very different, tasty and made locally in Victoria. Sold out! 3 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #1

February 14th, 2015 · No Comments

Soap has proven to be very popular this Valentine’s Day. Not any soap but a quality Aussie product pitched as a trusted gift that will last – like a good relationship. You know you are on a winner when people say – that’s different – and then purchase! 2 likes

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: your counter is the most impulse purchase location in-store

February 8th, 2015 · 2 Comments

What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction? Go on, take a look from your customer’s perspective. This photo shows what we have behind the counter at the moment. We’ve had this up […]

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Tags: marketing · marketing tip · newsagency marketing

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

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Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing