Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Cutting up the Valentine’s Day poster for impact in the newsagency

February 11th, 2016 · No Comments

I love the handiwork of Chris at one of my businesses. He cut hearts out of the corner of two of the A1 valentine’s day posters, bringing them alive in a way beyond the poster artwork. The result is porters that come alive. You could almost say they tell a story. The hearts are tumbling into […]

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Tags: marketing · visual merchandising

Promoting Chinese New Year in the newsagency

February 7th, 2016 · No Comments

At the counter and on social media we have been connecting with Chinese New Year. 9 likes

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Tags: newsagency marketing · marketing

Sunday newsagency marketing tip: leverage the Pilot Frixion TVC

February 7th, 2016 · No Comments

The Pilot Friction pen TV commercial is terrific at raising awareness for this range. Leverage the TV commercial for your newsagency by promoting the range on your business Facebook page and through other marketing platforms you use. You can own this range for your newsagency in your area if you tactical in your marketing. 10 likes

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Tags: newsagency marketing · marketing · marketing tip

Sunday newsagency marketing tip: paint your nails

January 31st, 2016 · 2 Comments

Paint your nails in a colour that is meaningful to you. It could be your sport team colours, the local school colours or colours with some other personal significance such as supporting a charity (as has happened previously). If you usually have painted nails, what you do for this exercise must be noticeably different. The […]

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Tags: newsagency marketing · marketing · marketing tip

Sunday newsagency marketing tip: Host an 80th birthday party

January 24th, 2016 · No Comments

Ask most Australians where they would got to purchase an 80th birthday card and most would say a newsagency. We are known for specific captions far more so that supermarkets with limited ranges. We ought to celebrate our unique captions by hosting events – like an 80th birthday party one afternoon. Or a 90th birthday […]

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Tags: newsagency marketing · marketing · marketing tip

A fresh ad from newsXpress driving new traffic

January 19th, 2016 · No Comments

Here is a new ad just launched by newsxpress to drive new traffic for the 210 stores in the group. The ad has been produced to appeal to the collector. newsXpress is the third top retailer for this range in Australia: 15 likes

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Tags: newsagency marketing · newsagency of the future · marketing · marketing tip · Newsagency opportunities

Sunday newsagency marketing tip: be noticed with the unexpected

January 17th, 2016 · No Comments

On the wharf I was drawn to the pink bollard because I did not expect to see it. I was not along. Almost everyone I saw walking down the wharf noticed it, pointed it out and took a photo. That bollard got all the love because it stood out. Marketing all about getting your business noticed. Engage […]

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Tags: newsagency marketing · marketing · marketing tip

Leveraging the Peanuts movie for the newsagency

January 13th, 2016 · No Comments

We are using the characters of the new Peanuts movie to attract new shoppers through social media. These limited edition characters are perfect for reaching outside the business and attracting people who would to consider a newsagency as a destination store for the purchase. They are new characters in the Hallmark Itty Bitty range. 3 […]

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Tags: newsagency marketing · marketing

Sunday newsagency marketing tip: demonstrate just about anything

January 3rd, 2016 · No Comments

In a Lush soap store the other day I witnessed the perfect in-store product demonstration. The shop assistant gathered people around with a loud voice. Before I realised I was in the crowd watching her demonstration of bath bubbles. The demo was short and the pitch compelling. People purchased as a result. I think the […]

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Tags: newsagency marketing · marketing · marketing tip

Sunday newsagency marketing tip: market with a message that will be heard

December 27th, 2015 · No Comments

How many times do you promote your newsagency business with message similar to other retailers? For example, promoting back to school when Officeworks, K-Mart, Big W, Staples and others are promoting Back to School means your little voice will struggle to be hears. Promoting back to school before them or after them and you will be […]

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Tags: newsagency marketing · marketing · marketing tip

Christmas keepsakes drive traffic for the newsagency

December 24th, 2015 · No Comments

The Hallmark Christmas keepsakes have been a hit this Christmas, attracting shoppers who previously have collected by shopping online from the US. They love that they have a local retailer then can purchase from. These are people who purchase dated keepsakes for each year – building a collection over the long term. They have been […]

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Tags: newsagency marketing · marketing

Sunday newsagency marketing tip: have a coffee with a magazine

December 13th, 2015 · No Comments

Grab a magazine you sell, that you enjoy and is not available in supermarkets. Grab a coffee, or some other favourite beverage, and sit out the front of your shop or at a table in your shop for a read. Hopefully, people engage with you while you engage with a product you sell. At the […]

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Tags: newsagency marketing · marketing · marketing tip

Promoting magazines from the newsagency on Facebook

December 12th, 2015 · 3 Comments

Newsagents often ask how to promote magazines on facebook other than saying out now. Here is an example of the type of post I like. It is one I loaded this afternoon. You can see I am trying to appeal to those worried about the weight they gain over Christmas and those who like to […]

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Tags: newsagency marketing · marketing

Terrific window display in Ballarat

December 12th, 2015 · 1 Comment

I love this Christmas window display by one of the team members at newsxpress Middle in Ballarat, Victoria. It is inspiring as it creatively pitches a range of products for Christmas in a level of visual merchandising often only seen in major retailers. I like that the display includes the tatts promotion on the side, […]

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Tags: newsagency marketing · marketing · visual merchandising

Newsagents do have a competitive advantage over major retailers

December 11th, 2015 · No Comments

It is easy to say we small business newsagents cannot compete with major retailers like K-Mart, Target, Big W and others. While we do not have the buying power or the capacity to fund deep discounts, we have one advantage we can leverage to be competitive with the majors. Our advantage is that we can […]

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Tags: newsagency marketing · marketing · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: enjoy what you sell

December 6th, 2015 · No Comments

What do you sell that you love to engage with yourself? Is there a particular magazine you enjoy reading? A particular pen you like to write with? A calendar you like so much you take it home? A newspaper you start the day with? A range of cards you love to look at and read […]

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Tags: newsagency marketing · marketing · marketing tip

The challenge of lottery products on your business Facebook page

December 3rd, 2015 · 4 Comments

Facebook has strict rules for the promotion of lottery products and the age of people you can promote any products to through your business page if you sell lottery products. The rules are so onerous that it may be worth not losing lottery products as something you sell. Imagine you have products that are ideal […]

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Tags: Lotteries · marketing

Sunday newsagency marketing advice: leverage obscure

November 29th, 2015 · No Comments

Where can you buy dice? From a newsagency of course! Sure a toy shop may have dice as might a major like K-Mart. But good luck finding it from either. Your local newsagent is more likely to have dice and to make it easy for you to purchase. However, the newsagent is not likely to […]

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Tags: newsagency marketing · marketing · marketing tip

Using Doctor Who to drive traffic for the newsagency

November 28th, 2015 · No Comments

Doctor Who is one of those worldwide product licences we can use to drive traffic and revenue for the newsagency. Using the image of one of the various Doctor Who 2016 calendars, posters, figurines, books or other products we can get good traction on Facebook and elsewhere through regular posts as well as boosted posts. We […]

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Tags: newsagency marketing · marketing · marketing tip

Aussie Christmas decorations popular

November 16th, 2015 · No Comments

The Australian themed Christmas decorations we sourced from Gibson are popular among the early Christmas shoppers. We have had people purchasing these to send to family and friends overseas. To make the most of the opportunity we have them placed together in an Aussie Christmas section. They will sell out for sure. 4 likes

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Tags: marketing · Tactical display

Sunday newsagency marketing tip: use a breathing dog to attract shoppers

November 15th, 2015 · No Comments

We a ‘breathing’ plush dog on the corner of the Christmas display, just under the tree. It is working a treat at attracting shoppers to the business and driving sales. The small rise and fall of the dog’s chest is all it takes for this item to be a hit this Christmas. Too often we […]

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Tags: newsagency marketing · marketing · marketing tip

Smart Christmas marketing by Tech2Go

November 14th, 2015 · No Comments

I love the theme of the Christmas catalogue and collateral by the folks at Tech2Go, the airport based technology shops. With Christmas marketing cliched, it is good to see something genuinely different and fun. I like that they pitch everyday lines for Christmas. 6 likes

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Tags: marketing

Sunday newsagency marketing tip: stepping out with product as a walking billboard

November 8th, 2015 · No Comments

Walking 400 metres or so to my car from the newsagency yesterday carrying the brightly coloured extra large plush item you can see in the photo, I was stopped twice by people asking where I bought the item. The first to stop me was a guy looking for a present for his girlfriend and the […]

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Tags: newsagency marketing · marketing · marketing tip

Anger at Woolworths loyalty changes

November 6th, 2015 · 6 Comments

Woolworths shoppers have been venting frustration with changes to the loyalty program. The comments on Twitter, Facebook and elsewhere remind of the personal connection people have with loyalty programs. From what I understand I’d have to spend $100 a week for five weeks at Woolworths to get a free magazine whereas in my newsagency shoppers can get this […]

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Tags: marketing

Sunday newsagency marketing tip: ignore the Christmas crush

November 1st, 2015 · No Comments

Letterboxes, local papers, radio stations and TV stations fill with advertising clutter this time of the year, much of it from advertisers with deeper pockets than small business newsagents. This is why I recommend newsagents, especially city based newsagents, do not advertise through catalogues and in newspapers at Christmas time. I also suggest you do […]

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Tags: newsagency marketing · marketing · marketing tip