Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Are you leveraging Captain America in your newsagency?

May 4th, 2016 · No Comments

Here is how we are leveraging the Captain America: Civil War movie release in the newsagency. Opening last Thursday in the cinemas, the movie blitzed the box office, delivering extraordinary numbers. If you do not have Captain America product in your newsagency you are missing an opportunity. In addition to the items in this centrepiece […]

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Tags: marketing · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: promote what is different about your business

May 1st, 2016 · No Comments

While it is good to see newsagents using Facebook and other social media platforms to talk about and promote their businesses, too often the pitch is for product available everywhere, including outside the newsagency channel. Marketing most noticed is that which stands out, is different to what everyone else with a similar business is doing, […]

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Tags: marketing · marketing tip · newsagency marketing

Newspower marketing to newsagents

April 29th, 2016 · 28 Comments

Newspower sent out an email to newsagents today marketing their services: News from the National Manager We are very pleased to report an outstanding response to the Newspower Easter Colouring Competition this year with over 25,000 entries across Newspower stores.  What a fantastic opportunity for newsagencies to engage with families and schools in their community. […]

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Tags: marketing

Pitching Mother’s Day in the newsagency

April 27th, 2016 · No Comments

I love the way Mother’s Day is being pitched in my newsagency by the team. I saw the new display it last weekend for the first time. It is personal, heart-felt and warm, an absolute delight. I love that it speaks to a diverse group. Here is a photo of the front of the Mother’s Day […]

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Tags: Greeting Cards · marketing · Newsagency management · newsagency marketing · newsagency of the future

Sunday newsagency management and marketing tip: being average is not a future

April 24th, 2016 · 1 Comment

Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency management tip: be professional in your front of store pitch

April 17th, 2016 · 2 Comments

Take a look at the front of your retail business, looking at it as if you are customer approaching the shop or walking past. What do you see? What is the key message pitched to attract people to the business and to step in through the front door? If this your best pitch? Are you […]

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Tags: Management tip · marketing · Newsagency management · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: magazine placement as in-store marketing

April 17th, 2016 · No Comments

We made a crazy change to magazine placement in the newsagency on Friday last week –  placing entertainment / film magazines between car magazines and motorcycle magazines. The photo shows the result of the move. Click on it for a bigger version. I call this a crazy move as it is against what is usual […]

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Tags: magazines · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

State based marketing collateral for a national campaign

April 13th, 2016 · 5 Comments

The different collateral being used by News Corp around the country for the coin promotion is interesting. The photo is from a newsagency in South Australia. I like this free standing unit. It would work well in a shopping centre. The challenge for this display unit, however, is the cost of the floor space for […]

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Tags: marketing · Newspapers

What is the point of the ANF marketing?

April 12th, 2016 · 8 Comments

The ANF is pitching this ad on social media. I guess they are doing this so they can say they promoting newsagents. While the message is not one that is ideal, in my opinion, for the channel, the bigger problem is the branding. The N means nothing. There is no discipline associated with it, there […]

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Tags: marketing · Newsagent representation

Sunday newsagency marketing tip: use your customer display to reinforce marketing messages

April 10th, 2016 · No Comments

A customer display connected to each computer at your sales counters running newsagency software is valuable in reinforcing marketing messages. As well as showing each item scanned and the total sale value, the display can display whatever you choose. In the example I have included from my business, I use the display to reinforce the message […]

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Tags: marketing · marketing tip · newsagency marketing

The front of the newsagency this week

April 4th, 2016 · 5 Comments

FYI here is the front of the newsagency as it is set for this week. Being in a busy shopping centre, our entrance is the most important marketing activity for us. We set the front of the store to attract traditional shoppers and people who have never shopped with us. Fun and optimism key messages […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: what do your bags say about your business?

April 3rd, 2016 · No Comments

Look at the bags into which you place customer purchases. What do they say about your business/ What do you put in the bags to entice customers back? If your bags are generic, not of the brand of your business then you are not marketing your brand effectively. If the bags only have the purchases […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: tell a story!!!

March 27th, 2016 · No Comments

Once of the best displays at the Toy Fair from a retail perspective was this display of Hawthorn AFL merchandise at Korimco. Putting all hawthorn product together like this tells a better story to hawthorn shoppers than leaving the products in each product stand with all other AFL teams covered in each product group. Small […]

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Tags: marketing · marketing tip · newsagency marketing

Cat cards are cute – in the newsagency

March 26th, 2016 · No Comments

I am often asked how to promote everyday greeting cards on Facebook. Here is one example of something I did recently as part of a series of themed posts about cards to like. The post was simple, engaging and speaking to a popular interest. Here is exactly how it looked. It took me less than […]

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Tags: Greeting Cards · marketing · newsagency marketing

Great networking event for small business newsagents

March 24th, 2016 · No Comments

newsXpress held the first of two national conferences for 2016 on Tuesday in Melbourne, at the MCG. 135 newsXpress members attended as well as plenty of suppliers. The conference itself followed a full day at the Toy Fair being briefed by suppliers and leveraging group buying. While I am a Director of newsXpress and sure […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency marketing group

Personalised products a smart move for rural and regional newsagencies

March 23rd, 2016 · No Comments

One way to maximise visitors in town and in your shop is to have products that connect them with being there. Whereas for ages postcards were the best local item, there is now a broad range of products: bags, stubby holders, magnets, hoodies, singlets, thongs, rulers, pens, pads and, yes, delicious and locally branded chocolate. The more unique […]

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Tags: marketing · marketing tip

We ought to support Cryptic Crosswords and other Puzzle People titles

March 21st, 2016 · 2 Comments

I love the note from the editor of Cryptic Crosswords. It explains that while they have withdrawn from subscriptions, the title is still available in newsagents. We ought to support Cryptic Crosswords and other titles from Puzzle People. This is a local Victorian published magazine that helps us pitch a point of difference to other magazine retailers. […]

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Tags: crosswords · marketing · marketing tip

Sunday newsagency marketing tip: how many is too many

March 20th, 2016 · No Comments

Stand at the entrance to your business and count the marketing messages confronting shoppers as they enter? How many do you have? Pare back. Choose two, maybe three, messages you want to land with shoppers. Make sure they pop. Do this by removing altogether or muting all other messages. Too many newsagencies are so visually […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: create a unique magazine narrative

March 13th, 2016 · No Comments

Take a careful look at the magazines you sell and pitch titles together to create a narrative unique to your business. For example, these three vintage themed magazines can be promoted together targeting vintage lovers while the titles themselves regularly sit in different categories of the magazine department. One way we can grow magazine sales […]

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Tags: magazines · marketing · marketing tip · newsagency marketing · Newsagency opportunities

Leveraging Pacific Magazines nexus email facility

March 12th, 2016 · No Comments

We are leveraging the Pacific Magazines Nexus email marketing in-store. We have printed an email promoting Prevention and placed it with the magazine. This is so those who may have received the email are reminded of it while browsing. We love the Nexus email service. It is free. All 1,000+ newsagents in Nexus should use it. 9 […]

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Tags: magazines · marketing

Sunday newsagency marketing tip: a store within a store for school holidays

March 6th, 2016 · No Comments

I love this cubby house I saw within a toy shop in Sydney recently.  Kids see it and they run to it. They know it is there for their pleasure. Newsagents focussed on toys and other items for kids could create something similar for school holidays and promote it outside the business in the local paper, to […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: merchandise products to sell

February 28th, 2016 · No Comments

Here is a before and after photo of a display unit of cool erasers we have in the newsagency. The photo on the left shows how the product arrived in-store and was initially displayed. The product on the right shows how the same display box looks with a simple change. You can now see what […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday retail marketing tip: 8 free ways to celebrate the birthday of your business

February 21st, 2016 · No Comments

Business birthdays are important – for you and for your customers. Embrace the opportunity for a celebration. But be sure to not make it all about making more money. Take some time to embrace the achievement and love it. Here are my tips for celebrating the birthday of any small retail business: Setup a photoboard […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday retail marketing advice: be personal in your communication

February 14th, 2016 · No Comments

Personalise your communication and help people get to know you. In your emails to customers, include your name. When commenting on your business Facebook page, use your name. Let people know who you are as you are a competitive advantage for your business. I mention this today as I saw an email last week from […]

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Tags: marketing · marketing tip · newsagency marketing

Cutting up the Valentine’s Day poster for impact in the newsagency

February 11th, 2016 · No Comments

I love the handiwork of Chris at one of my businesses. He cut hearts out of the corner of two of the A1 valentine’s day posters, bringing them alive in a way beyond the poster artwork. The result is porters that come alive. You could almost say they tell a story. The hearts are tumbling into […]

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Tags: marketing · visual merchandising