Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: refresh your charity commitments

February 22nd, 2015 · No Comments

This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through the newsagency business before wondering if it was the best relationship. It could be useful to reconsider the […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Terrific visual merchandising from Haigh’s

February 21st, 2015 · 1 Comment

The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching. The window is effective as it gets people who might otherwise not look at a window display promoting chocolate […]

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Tags: marketing · marketing tip · visual merchandising

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Growing Valentine’s Day gifts in the newsagency #5

February 14th, 2015 · No Comments

These Quick Stick hearts have been a hit for Valentine’s Day. the season is a perfect opportunity to get them out of the stationery department and onto a seasonal display. Why not? An excellent point of difference with a traditional newsagency product. Not my idea – an engaged team member did it. Terrific! 4 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #4

February 14th, 2015 · No Comments

For younger romance where the Valentine’s Day gift price point is lower, these stone pieces have been amazing. Selling very well and fitting perfectly as part of our Valentine’s Day display. Most have been purchased with a card. 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #3

February 14th, 2015 · No Comments

Jewellery sales are up and Valentine’s Day has been an excellent season to show off the growing range and achieving a higher price point purchase at the same time. A perfect introduction to a(relatively) fresh category for a newsagency. Nice! 2 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #2

February 14th, 2015 · No Comments

While plenty of shops have chocolate for Valentine’s Day it is good to be the only shop with different chocolates – so ur customer can be the hero with something very different, tasty and made locally in Victoria. Sold out! 3 likes

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Tags: marketing · marketing tip

Growing Valentine’s Day gifts in the newsagency #1

February 14th, 2015 · No Comments

Soap has proven to be very popular this Valentine’s Day. Not any soap but a quality Aussie product pitched as a trusted gift that will last – like a good relationship. You know you are on a winner when people say – that’s different – and then purchase! 2 likes

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: your counter is the most impulse purchase location in-store

February 8th, 2015 · 2 Comments

What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction? Go on, take a look from your customer’s perspective. This photo shows what we have behind the counter at the moment. We’ve had this up […]

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Tags: marketing · marketing tip · newsagency marketing

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

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Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing

If your newsagency is open this Australia Day…

January 26th, 2015 · 1 Comment

If you are open and trading today, maybe connect with the day with one or more of these ideas: Offer free beers. Maybe spend $20.00 and get a stubby. Or do beer tastings. While there will be local regulatory issues, you could fly under the radar. Play Aussie music in-store. Dress like you’re at the beach. […]

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Tags: marketing

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

How one newsagency can drag the whole channel down

January 21st, 2015 · 12 Comments

Speaking of stationery, here’s how one newsagent is promoting stationery at the moment. I have suggested it would not be hard to make a more professional sign. They were not interested. We are only as strong as our worst colleague newsagent. 10 likes

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Tags: marketing · newsagency marketing · Stationery

Sunday newsagency marketing tip: stop following the leader

January 18th, 2015 · No Comments

Newsagents and, indeed, many small business retailers, think that the only way to compete with big business competitors is to match them on price. I think chasing a big business competitor on price is a mugs approach. Big business will beat you on price every time. Not necessarily on a real price comparison but absolutely and certainly […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing top: sell an outcome

January 11th, 2015 · No Comments

I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked. Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose. It’s inspiring – to staff, customers and suppliers.  I love it. This is my marketing tip today – use the wall behind your counter to […]

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Tags: marketing · marketing tip · newsagency marketing

Try this for promoting Back to School

January 2nd, 2015 · 4 Comments

If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success. 2 […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use your products to market your business

December 28th, 2014 · No Comments

When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be! Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about. Products that make their way to you through everyday […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: join online groups and be part of the conversation

December 21st, 2014 · No Comments

While many newsagents are in Rotary, Lions or similar local community groups, few are in other groups that are equally important in networking, groups like online groups serving special interests. Such groups often don’t operate to a geographic boundary – and that’s okay … especially if the group is about something in which you are […]

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Tags: marketing · newsagency marketing

If you still have Dolly in stock

December 20th, 2014 · No Comments

The five pockets allocated to the dive different covers of Dolly had not worked. We sold one copy in a week – making the space allocation uneconomic. But before I reduced the space allocation I checked online and found that the Niall cover was in short supply. A couple of social media engagements later and […]

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Tags: magazines · marketing · newsagency marketing

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Sunday newsagency marketing tip: don’t jump with the crowd

December 14th, 2014 · No Comments

When everyone else is promoting back to school maybe it is a good time for you to promote something else that could be relevant to the season. If you do promote back to school and jump with the crowd the challenge is being noticed as the market is crowded with similar pitches. As these things go, […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: create a local photo op

December 7th, 2014 · No Comments

I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents. If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a […]

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Tags: marketing · marketing tip · newsagency marketing

The emerging new channel for bonbons

December 6th, 2014 · No Comments

Years ago newsagents used to be the place people would shop for Christmas bonbons and over time that changed as supermarkets and mass retailers embraced the category. Some of us are winning back customers with bon bond at the everyday through to high end. While sales of bonbons were slow at the start point the Christmas season […]

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Tags: marketing · newsagency marketing