Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Sunday newsagency marketing tip: do a survey, offer a prize

October 26th, 2014 · No Comments

Create a survey and invite shoppers and others in your community. Ensure the survey is relevant to them and to your business. Keep it simple. Provide the opportunity for their contact details in return of a small prize opportunity. Note on the survey the opportunity to opt out of future marketing. Use the survey to […]

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Tags: marketing · marketing tip · newsagency marketing

Fun with gross body parts

October 21st, 2014 · No Comments

This display unit of miniature slimy body parts is generating a terrific reaction from shoppers as they pore over our Halloween products. We have a heart out of its bag so that people can feel it. When they screw up their faces it’s terrific to see – almost as much fun as when a boy […]

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Tags: Fun · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: immerse yourself in your seasons

October 19th, 2014 · No Comments

Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some. This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: blow bubbles out the front of your shop

October 5th, 2014 · No Comments

Outside Hamleys toy shop on Regent Street in London yesterday a guy stoop on a podium making bubbles. He did this with a smile and some pizzaz for ten minutes and went back inside the shop to another location to demonstrate something else they sell in-store. I am sure some people entered the shop because of […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use puppies and kittens to attract shoppers

September 21st, 2014 · No Comments

Walking past a pet store near my newsagency Friday and in awe of the people crowded around looking at new puppies in the window I thought I want those eyeballs looking at my shop. I soon realised how I could do that. Local pet rescue services are always looking for people to take abandoned animals. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: host a bake off

September 14th, 2014 · No Comments

With the surge in gourmet home cooking on the back of a flood of reality TV shows covering baking to chaffing skills to complete dining experiences, newsagents are well placed to engage with the local foodie community. Select a recipe from one of your popular food magazines run a competition for customers for judging on a […]

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Tags: marketing · marketing tip · newsagency marketing

It’s all about presentation

September 11th, 2014 · No Comments

I follow Jamms Restaurant from Lass Vegas on Facebook because it’s one of the best American diners I have eaten at. Their food is delicious. Their service is exceptional. But this post is not about their food or their service. No, it’s about how they use social media. The folks at Jamms use Facebook well. Almost […]

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Tags: marketing

The art of the retail sign

September 1st, 2014 · No Comments

Sometimes, how you describe something can make it more noticeable and more appealing. While I don’t know if the garlic I saw for sale at the market stall recently was mind-blowing, the claim on the sign, however, got me looking at the garlic. It made me smile and it made me remember the garlic. The sign sucked […]

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Tags: marketing · marketing tip

Sunday newsagency marketing tip: look for yourself

August 31st, 2014 · No Comments

When next at your shop, use Google on your phone and search for a popular product you sell: a magazine title, a stationery item, maybe a service you provide. Next, from home or the shop, use Google on your computer and do a similar search but add the suburb or town where your shop is located. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: embrace seasonal opportunities

August 24th, 2014 · No Comments

Major seasons provide newsagents with excellent marketing opportunities. Take Father’s Day. I’m told that more than 50% of Father’s Day cards will be purchased in newsagencies. Our success with Father’s Day will depend on how we promote the opportunity inside and outside our businesses, the gifts we offer for add-on purchases and how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a good old a-thon

August 17th, 2014 · No Comments

Back in the 1970s a-thins were all the rage. It’s when walk-a-thons took off in Australia. Then there were swim-a-thins, spell-a-thins, read-a-thins … all to raise money for charities. Why not stage an a-thin at your shop or in your shop window? Choose something that connects to your business, something fun but with social and […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

First newsagency to offer PayPal payment method

August 11th, 2014 · 15 Comments

We are excited to be the first newsagency in Australia to offer PayPal as a fully integrated payment method. Using their new App, PayPal customers will be attracted to the business through the app – this is a key element of PayPal engagement – promoting your business. The PayPal integration shows how professional app / POS […]

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Tags: marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: embrace local artists

August 10th, 2014 · No Comments

This is a marketing tip for a high street newsagency, a business with a footpath in front. Invite a local artist or local artists to create a locally themed footpath mural. Plan in advance: get Council permission, send out flyers and turn the creation of the meal into an event. If getting an artist is […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: create your own season

August 3rd, 2014 · 2 Comments

I had never heard of Marshmallow & Coconut Season and I can’t find anything about it online – except for the season declared (and owned) by Haigh’s Chocolates in a brilliant marketing move. They promote it in-store with A3 posters. You can declare your own season around which you can create your own events relevant […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: think about a 2015 calendar for your customers

July 27th, 2014 · No Comments

It’s the end of July and a good time to think abut a give-away calendar you could make for your customers. Such a calendar would be an excellent opportunity to promote local events and support local groups and causes. Make sure the calendar promotes your business. You could get the calendar printed by a local […]

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Tags: marketing · marketing tip · newsagency marketing

The simple promotions are the best

July 26th, 2014 · No Comments

Pacific Magazines through their Nexus program is running a $5,000 shopping spree competition starting Monday. These short-burst easily understood promotions work well. My goal in getting behind this is to build the database that supports my shop through Nexus emails and text messages. We did some planning today on how to make the most of the launch next […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

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Tags: marketing · marketing tip · newsagency marketing

Ah, we missed this Loom Bands opportunity

July 18th, 2014 · No Comments

Damn!  I should have done more than just sell Loom Bands. I should have made a dress and sold it on eBay for £170,100 – an amazing story at Essential Kids. If you still have Loom bands in store here’s a promotional opportunity – get people to make things to raise money at an auction for a local charity. 3 […]

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Tags: marketing · marketing tip · newsagency marketing

Terrific floor promotion of Australia Traveller

July 18th, 2014 · No Comments

I like the use of a floor-mat poster promoting the latest issue of Australian Traveller magazine that I saw at a news outlet on Wednesday night at Perth airport. It drew attention to the title in a location retail outlet ideal for the title and in a way that shoppers can’t miss. 0 likes

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Tags: magazines · marketing

Sunday newsagency marketing tip: leverage a passionate community

July 13th, 2014 · No Comments

One way newsagents can attract new shoppers is to become a trusted outlet for collectible lines. There any many such lines available in our channel. Take the TY brand for example, if you carry a good range of TY product, brad it professionally in-store and train your staff on the traditional TY shopper and what […]

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Tags: marketing · marketing tip · newsagency marketing

Well done East Maitland Mercury!

July 12th, 2014 · No Comments

The East Maitland Mercury is running a series: meet your local newsagents. Check out the first instalment here. This is terrific support from a newspaper publisher for our channel and the specific businesses they profile. 9 likes

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Tags: marketing · Newspapers

Good Tour de France promotion at Newslink

July 10th, 2014 · No Comments

Newslink outlets re-running their Tour de France promotion from last year – with a bike as the giveaway. Like last year, they are linking products from several suppliers in this promotion. I like they way they are promoting it – with a double sided banner at the front of the store. 1 likes

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Tags: marketing

Sunday newsagency marketing tip: six ways to promote your point of difference this winter

July 6th, 2014 · 8 Comments

Winter can be tough for some people. It can be tough for retail too as traffic is often down. Newsagents have an opportunity to leverage the season, to make it more enjoyable for you and your customers. Here are six suggestions to get you thinking abut winter differently: Reach out to retirement villages and nursing homes. […]

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Tags: marketing · marketing tip · newsagency marketing