Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Sunday newsagency marketing tip: break rules in your marketing

August 30th, 2015 · No Comments

I love this poster promoting Happy Socks for Father’s Day. It mocks (in a good way) the Father’s Day tradition of the gift of a tie by using a sock as a tie. It makes the gift of socks relevant, funky even. The Happy Socks marketing people have recast their products in a more relevant and engaging […]

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Tags: marketing · marketing tip · newsagency marketing

Happy retailers make for a happy retail experience

August 24th, 2015 · No Comments

Thinking about my challenge to newsagents yesterday about choosing optimism, I have this morning been looking through new marketing from my POS software company where the team put a call out for Tower Systems customers who would like to be professionally photographed in their shop for a national postcard marketing campaign. These two photos from businesses in South […]

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Tags: Management tip · marketing · marketing tip · Optimism

Sunday newsagency marketing advice: send more cards

August 23rd, 2015 · No Comments

How many greeting cards do you personally send each year? If the number is under ten then you are below average. In the UK, the average is just over twenty per person. So how many cards do you send each year? The best reminder you can give to someone to send more cards is to […]

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Tags: Greeting Cards · marketing · marketing tip · newsagency marketing

Range vital to adult colouring success in the newsagency

August 20th, 2015 · 4 Comments

This photo is a second display of adult colouring art therapy titles in our newsagency. It is located half way into the store. It sits in front of the magazine department to the right, our plush wall to the left and stationery on the wall on the far left. We have cleared space in front of the […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency challenge: cancel all rep visits for a month

August 16th, 2015 · 4 Comments

While supplier representatives can be invaluable for your business, they could be hindering your ability as the owner and manager of the business. They could be stopping you from seeing your business differently. There could be too much of them in your business indent enough of you. My challenge today: Take a break from reps […]

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Tags: Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: pause your local newspaper advertising

August 16th, 2015 · 6 Comments

If you advertise in your local newspaper regularly or semi-regularly, my tip today is you pause this spend and redirect the funds to Facebook boosted posts or locally targeted Google advertising. For a few dollars you can test your ad, gauge the return and up the spend if the results are there. My experience is the […]

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Tags: marketing · marketing tip · newsagency marketing

Gotch pitching music magazines on Twitter

August 12th, 2015 · No Comments

Magazine distributor Gordon and Gotch took to Twitter yesterday promoting a competition encouraging entries explaining why people like one of the magazines listed. Up for grabs is a Spotify premium subscription. I like the competition and the special interest music magazines it promotes. While not a big deal, I wish Gotch helped newsagents promote this via […]

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Tags: magazines · marketing

Sunday newsagency challenge: redefine your behind the counter view

August 9th, 2015 · No Comments

Take a look at what your customers see in the wall behind the counter when you are serving them. What does it say about your business? Does it drive sales? Does it recast your business in their eyes? My challenge today is for you to use the counter to reflect how you see your business. […]

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Tags: Management tip · marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: facilitate telling local stories

August 9th, 2015 · No Comments

Setup a wall in your shop or in front of your shop and invite locals to tell local stories in words and pictures. Be cool, call it your local graffiti wall of local stories. Besides telling local stories, the idea connects your business in a bold way with drawing and colouring and this can play […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency challenge: get cards out of the card department

August 2nd, 2015 · No Comments

This is easy. Take a spare stand, fill it with a range of cards that appeal to a shopper you struggle to get into the business, put it on the lease line so passers-by can see it and watch to see if the stand attracts people. If the stand does not work, change the cards and […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: use TV advertising

August 2nd, 2015 · No Comments

Partwork launches provide us the best opportunity to drive traffic yet many newsagents ignore this, preferring to complain about the margin rather than considering the value of the bigger picture. Most partwork launches in Australian are supported with a high rotation TV ad, often on free to in prime time. Here is how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

A note on taking photos

July 30th, 2015 · No Comments

With many newsagents using photos on Facebook and elsewhere to market their businesses, I encourage people to contender investing in a good light box. This small investment, not much over $100, will allow you to take better quality photos that work well on social media and lift the professional look of your business. I took this photo […]

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Tags: marketing · newsagency marketing

A stunning newsagency success story

July 29th, 2015 · No Comments

I was thrilled to hear from a newsagent yesterday who won a $313.17 purchase of good margin product from a customer who redeemed a $10.00 discount voucher from a purchase earlier that day. The success is an endorsement of consistency at the sales counter. The customer was a tourist, in town for a few hours. […]

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Tags: marketing · Newsagency management · Newsagency opportunities

Now this is what being a local newsagent is all about

July 29th, 2015 · 1 Comment

I love this local photocopies ‘book’ for sale in a newsagency I visited in Tasmania yesterday. The placement of the title at the counter pitches local engagement better than any poster could. It shows the business living the local connection. What other business competing with a newsagency would offer such local stories? Not the supermarket […]

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Tags: marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: lead with a story

July 26th, 2015 · 2 Comments

Tell stories about what you sell and this will encourage greater engagement. For example, telling a useful story on your business Facebook page about a product you sell will help those who otherwise might not know about you discover that your shop is a place to visit. We did this recently writing about a gluten […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a competition on social media

July 19th, 2015 · No Comments

Facebook is proving to be the best competition platform I have used in years. Entry is easy as is picking a winner and letting everyone know who won. It is especially useful for attracting new shoppers. I know of plenty of new shoppers now visiting as a result of a competition I ran of Facebook. […]

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Tags: marketing · marketing tip · newsagency marketing

Leveraging the cash prize

July 13th, 2015 · No Comments

Here is how we have been promoting the Pacific Magazines newsagent promotion with $10,000 on offer. Four placements like this is more impactful than one here and there. 0 likes

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Tags: magazines · marketing

Sunday newsagency marketing tip: leverage customer passion

July 12th, 2015 · No Comments

I bet you have customers in your newsagency who are passionate about their regular purchase from you. Their passion could be a magazine, a stationery item, a licenced product or their favourite lottery ticket. Print up A5 size notes on which your customers can share their passion, their recommendation, for something you sell. Place the […]

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Tags: marketing · marketing tip · newsagency marketing

State of Origin opportunities embraced by newsagents

July 11th, 2015 · No Comments

It’s been terrific seeing how newsagents have embraced the State of Origin opportunity in their businesses from the sales of clothing and cheer protect trough to getting behind the state team. I know of newsagencies that did $5,000 and more in products in towns with populations you would not expect to be big end ought […]

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Tags: marketing · newsagency marketing

Do magazine shoppers prefer the easier to understand loyalty opportunity

July 7th, 2015 · No Comments

In a newsagency I visited this week I got into a discussion with a shopper about the two different loyalty offers side by side. The customer said the $10,000 offer from Pacific was more appealing because I can see the opportunity. While there are rules and some hoops, the prize opportunity is clear whereas with the […]

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Tags: magazines · marketing

Sunday newsagency marketing tip: engage with your customers

July 5th, 2015 · No Comments

I posted about the cute Frizzies from ty on Facebook last week and achieved more than 600 likes and plenty of comments in a couple of days. One person commented that a Frizzie looked like a selfie of their friend Luca. Other friends joined in. I responded with an offer of a free Frizzie for Luca. The […]

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Tags: marketing · marketing tip

Independence Day – one way to brighten the shop in Winter

July 4th, 2015 · No Comments

While it is late notice, July 4 is Independence Day. If you have any American customers it could be a god day to quickly dress the shop in red, white and blue. Even without American customers it could be a bit of fun – if you have time this morning. I like the idea mainly […]

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Tags: marketing · marketing tip

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · 2 Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

Selling out of ugly dolls in the newsagency

June 24th, 2015 · No Comments

We seized the opportunity to stock the ugly dolls at a terrific discount. We pitched the product in a dead spot with a cheap display. The sign was the key factor in us selling out of these dolls in less than two weeks. I have a few takeaways: end of run items provide opportunities for us […]

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Tags: marketing · newsagency marketing

EB Games shows how to be consistent

June 23rd, 2015 · No Comments

Further to my post about the eye catching sale being run at EB Games at Knox, check out the equally eye catching sale I saw at their Queen Street Auckland store yesterday. The two photos speak to the terrific consistency of execution by EB Games outlets. This is the way to leverage your retail brand. 1 […]

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Tags: marketing · marketing tip · retail · visual merchandising