Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

Sunday newsagency marketing tip: think about a 2015 calendar for your customers

July 27th, 2014 · No Comments

It’s the end of July and a good time to think abut a give-away calendar you could make for your customers. Such a calendar would be an excellent opportunity to promote local events and support local groups and causes. Make sure the calendar promotes your business. You could get the calendar printed by a local […]

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Tags: marketing · marketing tip · newsagency marketing

The simple promotions are the best

July 26th, 2014 · No Comments

Pacific Magazines through their Nexus program is running a $5,000 shopping spree competition starting Monday. These short-burst easily understood promotions work well. My goal in getting behind this is to build the database that supports my shop through Nexus emails and text messages. We did some planning today on how to make the most of the launch next […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

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Tags: marketing · marketing tip · newsagency marketing

Ah, we missed this Loom Bands opportunity

July 18th, 2014 · No Comments

Damn!  I should have done more than just sell Loom Bands. I should have made a dress and sold it on eBay for £170,100 - an amazing story at Essential Kids. If you still have Loom bands in store here’s a promotional opportunity – get people to make things to raise money at an auction for a local charity. 3 […]

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Tags: marketing · marketing tip · newsagency marketing

Terrific floor promotion of Australia Traveller

July 18th, 2014 · No Comments

I like the use of a floor-mat poster promoting the latest issue of Australian Traveller magazine that I saw at a news outlet on Wednesday night at Perth airport. It drew attention to the title in a location retail outlet ideal for the title and in a way that shoppers can’t miss. 0 likes

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Tags: magazines · marketing

Sunday newsagency marketing tip: leverage a passionate community

July 13th, 2014 · No Comments

One way newsagents can attract new shoppers is to become a trusted outlet for collectible lines. There any many such lines available in our channel. Take the TY brand for example, if you carry a good range of TY product, brad it professionally in-store and train your staff on the traditional TY shopper and what […]

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Tags: marketing · marketing tip · newsagency marketing

Well done East Maitland Mercury!

July 12th, 2014 · No Comments

The East Maitland Mercury is running a series: meet your local newsagents. Check out the first instalment here. This is terrific support from a newspaper publisher for our channel and the specific businesses they profile. 9 likes

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Tags: marketing · Newspapers

Good Tour de France promotion at Newslink

July 10th, 2014 · No Comments

Newslink outlets re-running their Tour de France promotion from last year – with a bike as the giveaway. Like last year, they are linking products from several suppliers in this promotion. I like they way they are promoting it – with a double sided banner at the front of the store. 1 likes

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Tags: marketing

Sunday newsagency marketing tip: six ways to promote your point of difference this winter

July 6th, 2014 · 8 Comments

Winter can be tough for some people. It can be tough for retail too as traffic is often down. Newsagents have an opportunity to leverage the season, to make it more enjoyable for you and your customers. Here are six suggestions to get you thinking abut winter differently: Reach out to retirement villages and nursing homes. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: how to make the most of school holidays

June 29th, 2014 · No Comments

School holidays present an excellent opportunity for all retailers including newsagents. They bring out shoppers we might not often see and shoppers who are usually open to purchasing items they might not consider outside school holiday times. School holidays present us with excellent commercial opportunities regardless of our newsagency location and situation. Here are my […]

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Tags: marketing · marketing tip · newsagency marketing

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

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Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Sunday newsagency marketing tip: give shoppers something to play with

June 15th, 2014 · No Comments

Always have something at the front of your newsagency, at your entrance or just inside the front door if you are on the high street, for people to play with. The right product to play with will attract new shoppers or people who, like kids, bring shoppers. This product does not need to be something […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: bring theatre to your business – make shopping fun

June 8th, 2014 · No Comments

Show don’t tell. Use that as your motto for changes you make in your newsagency to market the business from within. Take party goods – does your party department feel like a party? If is fun to shop? Can your customers see what you have on offer? Or, are your products all in their packs […]

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Tags: marketing · marketing tip · newsagency marketing

Meshel & Tommy on NOVA Melbourne promote magazines & newsagents

June 7th, 2014 · 2 Comments

As part of their Happiness Thursdays promotion a couple of days ago, Meshel & Tommy on Nova has someone live on air in a newsagency in Melbourne buying magazines for customers who called in. A colleague heard this live and send me this: I was listening to the radio yesterday in the car and the breakfast program […]

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Tags: magazines · marketing

Win a Tablet promotion kicks off

June 2nd, 2014 · 8 Comments

The Pacific Magazines Win! a Tablet promotion kicks off today with excellent consumer collateral as well as excellent collateral to newsagents promoting the opportunities for their businesses. This is a well thought out low-tech promotion assigned to drive loyalty to Pacific Magazines titles and to participating newsagencies. I like the point of difference it provides […]

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Tags: magazines · marketing · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: get out there and promote

June 1st, 2014 · No Comments

There was a time when newsagents could put products on the shelves or the shop floor and it would sell thanks to the traffic for newspapers, lottery products, transport tickets and magazines. Now, with all these important traffic generating categories available elsewhere, traffic for most newsagency businesses is down year on year and too often nothing […]

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Tags: marketing · marketing tip · newsagency marketing

Clever approach to advertising

May 28th, 2014 · No Comments

With commercial advertising being out of the reach of many newsagents I thought it worth sharing this cool idea I saw in  Hong Kong at the gift fair – suitcases with sign writing being walked around. I could see this working at local events with family members in uniform pulling the suitcases around. I could […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: embrace winter

May 25th, 2014 · 2 Comments

Winter is often the slowest of the four seasons in retail … make it one of the best by making your shop warm. Dress your window in warm colours, feature warming products – warming physically and or for the soul – play your mix of warm music, offer warm soup or at least coffee and […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: who buys this?

May 18th, 2014 · No Comments

Every time you place a product on your shop floor or on your shelves you have to step back, look at the placement and ask who WHO BUYS THIS? Once you have your answer, look at what else is placed with the product and ask the same question. If you place items next to each other that […]

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Tags: marketing · marketing tip · newsagency marketing · Tactical display

Newsagency marketing: a card leads to a soft toy leads to a gift

May 15th, 2014 · No Comments

A ada purchasing a Mother’s Day card on Saturday was thrilled with the $1.50 discount voucher he received. His daughter grabbed it and said now can I get it – she ran and brought one of the $12.95 Beanie Boos from our stand out the front of the newsagency. Ok said the dad. They received another […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Is Supanews using its franchisees to compete with them?

May 15th, 2014 · 12 Comments

Supanews head office supplies its franchisees with bags for shoppers. The only promotion on the bags is for the website:  www.supanews.com and note that this website is owned and operated by a Hong Kong business an that items at the site cannot be purchased through any Supanews retail store. Besides the confusing message of what a […]

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Tags: Ethics · marketing · Newsagency management

Sunday newsagency marketing tip: find out who has the best handwriting

May 11th, 2014 · No Comments

Between now and Father’s Day in September we have no major retail season. While some will have mid year and stock take sales, they are not as strong as Mother’s Day, Valentine’s Day and the like. So, here is an idea for creating more traffic just for your business. Run a competition looking for the […]

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Tags: Competition · marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: write a letter

May 4th, 2014 · No Comments

While I understand the focus on using social media, email and other technologies for marketing your newsagency business, let’s not forget the good old letter mailed through the postal service. A well written letter pitching your business could get people thinking about you. better than that, it could get them through your front door. If […]

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Tags: marketing · marketing tip · newsagency marketing

Day five of a five-day back to basics newsagency management challenge: marketing

May 2nd, 2014 · No Comments

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Cool business advertising billboard

April 30th, 2014 · No Comments

Check out the billboard I saw on the floor of the Hong Kong Gift Fair trade show this week. The balloon, backpack and related items cost US$100.00 – and you then have all you need for an attention grabbing billboard. I am not so sure about this. Sure, it would be noticed and talked about […]

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Tags: marketing