Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'marketing'

A note on taking photos

July 30th, 2015 · No Comments

With many newsagents using photos on Facebook and elsewhere to market their businesses, I encourage people to contender investing in a good light box. This small investment, not much over $100, will allow you to take better quality photos that work well on social media and lift the professional look of your business. I took this photo […]

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Tags: marketing · newsagency marketing

A stunning newsagency success story

July 29th, 2015 · No Comments

I was thrilled to hear from a newsagent yesterday who won a $313.17 purchase of good margin product from a customer who redeemed a $10.00 discount voucher from a purchase earlier that day. The success is an endorsement of consistency at the sales counter. The customer was a tourist, in town for a few hours. […]

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Tags: marketing · Newsagency management · Newsagency opportunities

Now this is what being a local newsagent is all about

July 29th, 2015 · 1 Comment

I love this local photocopies ‘book’ for sale in a newsagency I visited in Tasmania yesterday. The placement of the title at the counter pitches local engagement better than any poster could. It shows the business living the local connection. What other business competing with a newsagency would offer such local stories? Not the supermarket […]

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Tags: marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: lead with a story

July 26th, 2015 · 2 Comments

Tell stories about what you sell and this will encourage greater engagement. For example, telling a useful story on your business Facebook page about a product you sell will help those who otherwise might not know about you discover that your shop is a place to visit. We did this recently writing about a gluten […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a competition on social media

July 19th, 2015 · No Comments

Facebook is proving to be the best competition platform I have used in years. Entry is easy as is picking a winner and letting everyone know who won. It is especially useful for attracting new shoppers. I know of plenty of new shoppers now visiting as a result of a competition I ran of Facebook. […]

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Tags: marketing · marketing tip · newsagency marketing

Leveraging the cash prize

July 13th, 2015 · No Comments

Here is how we have been promoting the Pacific Magazines newsagent promotion with $10,000 on offer. Four placements like this is more impactful than one here and there. 0 likes

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Tags: magazines · marketing

Sunday newsagency marketing tip: leverage customer passion

July 12th, 2015 · No Comments

I bet you have customers in your newsagency who are passionate about their regular purchase from you. Their passion could be a magazine, a stationery item, a licenced product or their favourite lottery ticket. Print up A5 size notes on which your customers can share their passion, their recommendation, for something you sell. Place the […]

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Tags: marketing · marketing tip · newsagency marketing

State of Origin opportunities embraced by newsagents

July 11th, 2015 · No Comments

It’s been terrific seeing how newsagents have embraced the State of Origin opportunity in their businesses from the sales of clothing and cheer protect trough to getting behind the state team. I know of newsagencies that did $5,000 and more in products in towns with populations you would not expect to be big end ought […]

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Tags: marketing · newsagency marketing

Do magazine shoppers prefer the easier to understand loyalty opportunity

July 7th, 2015 · No Comments

In a newsagency I visited this week I got into a discussion with a shopper about the two different loyalty offers side by side. The customer said the $10,000 offer from Pacific was more appealing because I can see the opportunity. While there are rules and some hoops, the prize opportunity is clear whereas with the […]

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Tags: magazines · marketing

Sunday newsagency marketing tip: engage with your customers

July 5th, 2015 · No Comments

I posted about the cute Frizzies from ty on Facebook last week and achieved more than 600 likes and plenty of comments in a couple of days. One person commented that a Frizzie looked like a selfie of their friend Luca. Other friends joined in. I responded with an offer of a free Frizzie for Luca. The […]

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Tags: marketing · marketing tip

Independence Day – one way to brighten the shop in Winter

July 4th, 2015 · No Comments

While it is late notice, July 4 is Independence Day. If you have any American customers it could be a god day to quickly dress the shop in red, white and blue. Even without American customers it could be a bit of fun – if you have time this morning. I like the idea mainly […]

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Tags: marketing · marketing tip

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · No Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

Selling out of ugly dolls in the newsagency

June 24th, 2015 · No Comments

We seized the opportunity to stock the ugly dolls at a terrific discount. We pitched the product in a dead spot with a cheap display. The sign was the key factor in us selling out of these dolls in less than two weeks. I have a few takeaways: end of run items provide opportunities for us […]

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Tags: marketing · newsagency marketing

EB Games shows how to be consistent

June 23rd, 2015 · No Comments

Further to my post about the eye catching sale being run at EB Games at Knox, check out the equally eye catching sale I saw at their Queen Street Auckland store yesterday. The two photos speak to the terrific consistency of execution by EB Games outlets. This is the way to leverage your retail brand. 1 […]

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Tags: marketing · marketing tip · retail · visual merchandising

Sunday newsagency marketing tip: use video to show off products

June 21st, 2015 · No Comments

Choose two or three products from your shop that you are most excited about and shoot a video showing them off and promoting them using your phone. Load the best of the two or three videos on your business Facebook page. Sure you will feel awkward and you’re bound to not like the video. The […]

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Tags: marketing · marketing tip · newsagency marketing

Using colour to brighten winter in the newsagency

June 21st, 2015 · No Comments

I wrote recently about the use of colour to give the shop a warmth during the cold months of winter. This photo shows one of several warm displays I discovered when visiting one of my shops last week. The use of colour is excellent – it makes the display noticeable and warm, a nice response […]

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Tags: marketing · marketing tip · newsagency marketing

Using cards to target new shoppers for the newsagency

June 20th, 2015 · 7 Comments

We are having success attracting Facebook traffic and in-store visits to the newsagency by calling out specific cards on our Facebook page. With card sales up close to 20% year on year off a terrific base we think the Facebook marketing activity is part of the success. This is something any newsagent can do for […]

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Tags: marketing

The danger of the best prices guaranteed

June 17th, 2015 · No Comments

If you advertise that you have the best prices guaranteed in your brochure you need to make sure that is what you have as it is easy show that your prices are not the best. A newsagent showed me a brochure today from a competitor, another newsagent, with prices that are not the best yet […]

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Tags: Ethics · marketing

Facebook works for promoting special interest magazines

June 16th, 2015 · No Comments

I urge newsagents to use Facebook to promote special interest magazines. Facebook posts are free and boosted geo-targeted posts are cheap – cheaper than local newspaper advertising. Special interest magazines are ideally promoted on Facebook as they are a point of difference and while for sure their supply is on what many would say are unfair terms, […]

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Tags: marketing

Sunday newsagency marketing tip: be who you are on social media

June 14th, 2015 · No Comments

Being who you are on social media matters. Your posts need to be what you believe in, they need to reflect who you are and what your business stands for. For newsagents who claim the local business label, social media posts and comments need to be locally focussed where possible. Indeed, social media platforms like […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting the 3D printer partwork in the newsagency

June 13th, 2015 · 1 Comment

We have shifted our promotion of the Build Your Own 3D Printer partwork to behind the counter. Here’s the terrific – you can;t miss it – display by our creative team. This behind the counter space can work well for us. That is what we are chasing here. We will know how it works by the […]

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Tags: magazines · marketing · partworks

Why we should promote the latest issue of Australian Men’s Health

June 10th, 2015 · No Comments

Dwayne The Rock Johnson is on the cover of the latest issue of Australian Men’s Health and we should promote the heck out of this issue because his latest movie, San Andreas is very popular at the box office and it was shot here in Australia. When I say promote, I mean in a way […]

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Tags: magazines · marketing · newsagency marketing

Queen’s Birthday fun in the newsagency

June 8th, 2015 · 8 Comments

We are leveraging the ridiculousness of celebrating the Queen’s Birthday on a date that is not her birthday with this proclaimed special offer on birthday cards. It’s different, fun and on point for today. Regardless of sales, we expect the promotion to provide some fun in the shop today as it shows us having a […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: talk about your uniqueness

June 7th, 2015 · No Comments

I have written here many times about the need for a USP, a Unique Selling Proposition, for your newsagency business. It is equally important you talk about this uniqueness, that it defines the narrative of your business. Face to face, on social media and elsewhere, talk about your uniqueness, use this as a platform through […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagency marketing tip: How to engage with your shoppers and your local area

June 6th, 2015 · 2 Comments

I have suggested here before that newsagents ought to invite customers to note what they like about a season or like about the local area – as a way of diving engagement.  I saw this first-hand in a cafe at Lake Geneva, Wisconsin a couple of days ago. In the cafe you can take a […]

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Tags: marketing · marketing tip · newsagency marketing