Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Media disruption'

The different approach of two publishers to newspapers and what it means for newsagents

August 26th, 2015 · 1 Comment

This comment piece by Michael Woolf published by USA Today is fascinating reading. It explores the different strategies of The New York Times and News Corp. In some respects, it offers insights useful in comparing Fairfax and News Corp. At the heart of the Woolf piece is consideration of disruption on the publisher model of […]

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Tags: Media disruption · Newspapers

New York Times promoting in Australia

August 18th, 2015 · No Comments

I am seeing this ad promoting subscription to the digital edition of The New York Times come up plenty of times on Facebook at the moment. I am surprised at the considerable marketing efforts in Australia from this US publisher. I think it speaks to the extent of disruption faced by newspaper publishers. 0 likes

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Tags: Media disruption · Newspapers

Federal government to cut newspaper ads?

July 14th, 2015 · No Comments

B&T reports that the federal government is set to dramatically scale back newspaper advertising of employment opportunities. 0 likes

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Tags: Media disruption

Magazine publishers expand digital engagement

July 13th, 2015 · 1 Comment

Pacific Magazines has finally hoisted the white flag on print with a massive digital transformation program that will radically shift its reliance away from advertising through a series of e-commerce ventures selling products and services in specific “industry verticals” where its mastheads operate. This is the opening paragraph of a report from Paul McIntyre in today’s Australian Financial […]

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Tags: Media disruption

75% off for The New York Times

June 27th, 2015 · No Comments

I signed up for the free 12 week offer of digital access to The New York Times a few weeks ago. Last night, this offer arrived by email. 75% off home delivery for 12 weeks. They do not filter out people overseas – until you click on the link and it breaks. The 75% off […]

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Tags: Media disruption · newspaper home delivery

Is the Adelaide Advertiser soon to cease printing some days of the week?

June 4th, 2015 · 5 Comments

Newsagents and others involved in newspaper distribution in South Australia are hearing reports that the Adelaide Advertiser will cease its print edition on one or more days of the week in response the financial return on those days. One source is reportedly a representative Advertiser Newspapers who has spoken with newsagents. While I expect such a move to […]

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Tags: Media disruption · Newspapers

Free offer from New York Times

June 4th, 2015 · No Comments

I am seeing more newspaper publishers offering more aggressive offers for digital access. The latest in this push from The New York Times being promoted through Twitter. I signed up and sure enough I have free digital access for eight weeks. I declined the 99c offer to extend out to 12 weeks as I want to […]

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Tags: Media disruption · Newspapers

News shuts mX free daily newspaper

May 28th, 2015 · 1 Comment

News Corp. has announced it is shutting mX, its free daily newspaper in Melbourne, Sydney and Brisbane in two weeks. This move is a recognition by the company of evolving news and information consumption habits, particularly in the commuter space in which mX operated. While newsagents are not directly affected, there could be an opportunity […]

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Tags: Media disruption · Newspapers

Qantas unlocks 4,000 newspapers and magazines for customers

May 28th, 2015 · No Comments

Qantas has announced the availability of easy access to 4,000 newspapers and magazines for up to 24 hours before a flight through a relationship with PressReader. Once you download a title you have access for 12 hours on your device. This is a disruptive action by Qantas that could ultimate impact the number of free newspapers […]

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #3

May 19th, 2015 · No Comments

And here is a photo I took late last year of the downtown Adelaide office of News Corp. Not a promoting of print in sight. I don’t begrudge what News is doing here – digital delivery is vital to their future. My only concern is what they say to newsagents. 2 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #2

May 19th, 2015 · No Comments

Also in the Adelaide Advertiser newspaper yesterday was this ad promoting a free Samsung tablet computer with a $295 subscription to digital access. This is a smart offer as it creates the efficient distribution channel vital to any publisher. 0 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #1

May 19th, 2015 · 1 Comment

Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel. 3 likes

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Tags: Media disruption · Newspapers

News Corp. in shopping malls chasing your customers

May 18th, 2015 · 10 Comments

This photo shows a News Corp. promotion in Chermside Shopping Centre (Queensland) pitching its rewards club offering online access to several sites plus home delivery on the newspaper on the weekend. 7 likes

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Tags: Media disruption · Newspaper distribution

Budget eve and newsagents

May 12th, 2015 · 4 Comments

Years ago newsagents would look forward to the budget in the context of additional traffic the budget would deliver on the day after -for newspaper purchases. I suspect tonight is like any other and tomorrow will not deliver a noticeable jump in traffic due to the budget. Comments? 7 likes

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Tags: Media disruption · Newsagency management

Print newspapers fading from hotels

May 2nd, 2015 · No Comments

I am noticing fewer newspapers available in hotels now than at any time I can recall. More hotels are offering free online access through services like Press Reader which was available in a hotel I was in this week. Press reader provides access to the full content of more than 2,000 newspapers from around the world. No […]

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Tags: Media disruption · Newspapers

Must watch: A brilliant ‘Funny or Die’ parody of the changing media landscape

April 19th, 2015 · No Comments

4 likes

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Tags: Media disruption

Digital offer with print issue of People magazine

April 18th, 2015 · No Comments

There is a digital offer on the shelf in retail with the latest issue of People Style Watch. You get access to a digital issue if you purchase the print issue. This marketing drives sampling of the digital experience. It is a key component of the education strategy of a number of magazine publishers. 1 likes

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Tags: magazines · Media disruption

The Australian promoting a free tablet

April 15th, 2015 · 1 Comment

Like many major News Corp. dailies, The Australian is promoting a free tablet computer as a gift with a 12-onth digital subscription. The ad pops up when you go to the website for The Australian – you can’t miss it. 3 likes

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Tags: Media disruption · Newspapers

Time Out New York to be free

April 6th, 2015 · No Comments

Print copies of Time Out New York will be distributed for free starting with the April 15 issue. While subscriptions will continue, the over the counter copies will disappear with free copies to be available from 175 locations around several New York boroughs. Read more here. 0 likes

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Tags: Media disruption

Smart tablet offer from News Corp.

March 25th, 2015 · 6 Comments

When I first wrote about digital subscriptions by newspaper publishers years ago I noted that if I was doing it I’d bundle the offer with a tablet. This explains why I like offer promoted in the Herald Sun today – and, I am guessing, other News Corp. products. This is a smart offer and essential to […]

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Tags: Media disruption · Newspapers

BriefMe app spotlights social media as news traffic driver

March 5th, 2015 · No Comments

The BriefMe app has been on Apple’s app store for two days and it’s popular. It provides the user with access to top trending stories across social media. While currently US focussed, I’m finding it useful for hearing about US stories not reported on here or as much through mainstream press. I trued BriefMe having read about […]

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Tags: Media disruption · Newspapers

Discount magazine bundles don’t help Bauer stop deep declines in weeklies

February 13th, 2015 · No Comments

Weekly magazine circulation has declined again based on the latest audit results published at mUmBRELLA.. From the declines speak to the failure of their discount bagged magazine strategy. here are the Bauer declines: Zoo (now terminal) 36%, NW 15%, Woman’s Day 5.7%, TV Week 4.4%, OK! 3.7% and Take 5 3.4%. Pacific weeklies declined too: Famous 14.5%, […]

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Tags: magazines · Media disruption

Magazine circulation figures sobering

February 13th, 2015 · No Comments

Circulation of Bauer Media’s Dolly dropped 42% year on year in the latest audited circulation report – as reported by mUmBRELLA. other Bauer titles dropped: Cleo 25%, AWW 4.2%, Cosmopolitan 9.2%, PC & Tech 19%, Top gear 19.8%. Pacific titles dropped too but not at the same level as Bauer: Girlfriend 22%, Total Girl 29%, Men’s Health […]

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Tags: magazines · Media disruption

Print readership continues to decline

February 12th, 2015 · No Comments

The Australian reports newspaper print readership contracted in December: PRINT readership of Fairfax Media news mastheads continued to contract apace, with an analysis of December figures showing Fairfax’s major national, metropolitan and regional Sunday titles lost one in 10 readers collectively. News Corp’s major Sunday titles slipped 3.2 per cent in the Enhanced Media Metrics Australia […]

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Tags: Media disruption · Newspapers

News Corp. offers free magazines with newspaper App subscription

January 13th, 2015 · 2 Comments

This image is an ad from The Advertiser from News Corp. in Adelaide – Friday 9, page 36. The ad is promoting a subscription to the newspaper App and a bunch of magazines. It’s a compelling offer that appears set on cannibalising the print product. I wonder how retail and distribution newsagents feel about this? While the […]

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Tags: magazines · Media disruption · Newspapers