Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Media disruption'

Qantas unlocks 4,000 newspapers and magazines for customers

May 28th, 2015 · No Comments

Qantas has announced the availability of easy access to 4,000 newspapers and magazines for up to 24 hours before a flight through a relationship with PressReader. Once you download a title you have access for 12 hours on your device. This is a disruptive action by Qantas that could ultimate impact the number of free newspapers […]

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #3

May 19th, 2015 · No Comments

And here is a photo I took late last year of the downtown Adelaide office of News Corp. Not a promoting of print in sight. I don’t begrudge what News is doing here – digital delivery is vital to their future. My only concern is what they say to newsagents. 2 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #2

May 19th, 2015 · No Comments

Also in the Adelaide Advertiser newspaper yesterday was this ad promoting a free Samsung tablet computer with a $295 subscription to digital access. This is a smart offer as it creates the efficient distribution channel vital to any publisher. 0 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #1

May 19th, 2015 · 1 Comment

Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel. 3 likes

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Tags: Media disruption · Newspapers

News Corp. in shopping malls chasing your customers

May 18th, 2015 · 10 Comments

This photo shows a News Corp. promotion in Chermside Shopping Centre (Queensland) pitching its rewards club offering online access to several sites plus home delivery on the newspaper on the weekend. 7 likes

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Tags: Media disruption · Newspaper distribution

Budget eve and newsagents

May 12th, 2015 · 4 Comments

Years ago newsagents would look forward to the budget in the context of additional traffic the budget would deliver on the day after -for newspaper purchases. I suspect tonight is like any other and tomorrow will not deliver a noticeable jump in traffic due to the budget. Comments? 7 likes

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Tags: Media disruption · Newsagency management

Print newspapers fading from hotels

May 2nd, 2015 · No Comments

I am noticing fewer newspapers available in hotels now than at any time I can recall. More hotels are offering free online access through services like Press Reader which was available in a hotel I was in this week. Press reader provides access to the full content of more than 2,000 newspapers from around the world. No […]

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Tags: Media disruption · Newspapers

Must watch: A brilliant ‘Funny or Die’ parody of the changing media landscape

April 19th, 2015 · No Comments

4 likes

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Tags: Media disruption

Digital offer with print issue of People magazine

April 18th, 2015 · No Comments

There is a digital offer on the shelf in retail with the latest issue of People Style Watch. You get access to a digital issue if you purchase the print issue. This marketing drives sampling of the digital experience. It is a key component of the education strategy of a number of magazine publishers. 1 likes

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Tags: magazines · Media disruption

The Australian promoting a free tablet

April 15th, 2015 · 1 Comment

Like many major News Corp. dailies, The Australian is promoting a free tablet computer as a gift with a 12-onth digital subscription. The ad pops up when you go to the website for The Australian – you can’t miss it. 3 likes

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Tags: Media disruption · Newspapers

Time Out New York to be free

April 6th, 2015 · No Comments

Print copies of Time Out New York will be distributed for free starting with the April 15 issue. While subscriptions will continue, the over the counter copies will disappear with free copies to be available from 175 locations around several New York boroughs. Read more here. 0 likes

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Tags: Media disruption

Smart tablet offer from News Corp.

March 25th, 2015 · 6 Comments

When I first wrote about digital subscriptions by newspaper publishers years ago I noted that if I was doing it I’d bundle the offer with a tablet. This explains why I like offer promoted in the Herald Sun today – and, I am guessing, other News Corp. products. This is a smart offer and essential to […]

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Tags: Media disruption · Newspapers

BriefMe app spotlights social media as news traffic driver

March 5th, 2015 · No Comments

The BriefMe app has been on Apple’s app store for two days and it’s popular. It provides the user with access to top trending stories across social media. While currently US focussed, I’m finding it useful for hearing about US stories not reported on here or as much through mainstream press. I trued BriefMe having read about […]

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Tags: Media disruption · Newspapers

Discount magazine bundles don’t help Bauer stop deep declines in weeklies

February 13th, 2015 · No Comments

Weekly magazine circulation has declined again based on the latest audit results published at mUmBRELLA.. From the declines speak to the failure of their discount bagged magazine strategy. here are the Bauer declines: Zoo (now terminal) 36%, NW 15%, Woman’s Day 5.7%, TV Week 4.4%, OK! 3.7% and Take 5 3.4%. Pacific weeklies declined too: Famous 14.5%, […]

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Tags: magazines · Media disruption

Magazine circulation figures sobering

February 13th, 2015 · No Comments

Circulation of Bauer Media’s Dolly dropped 42% year on year in the latest audited circulation report – as reported by mUmBRELLA. other Bauer titles dropped: Cleo 25%, AWW 4.2%, Cosmopolitan 9.2%, PC & Tech 19%, Top gear 19.8%. Pacific titles dropped too but not at the same level as Bauer: Girlfriend 22%, Total Girl 29%, Men’s Health […]

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Tags: magazines · Media disruption

Print readership continues to decline

February 12th, 2015 · No Comments

The Australian reports newspaper print readership contracted in December: PRINT readership of Fairfax Media news mastheads continued to contract apace, with an analysis of December figures showing Fairfax’s major national, metropolitan and regional Sunday titles lost one in 10 readers collectively. News Corp’s major Sunday titles slipped 3.2 per cent in the Enhanced Media Metrics Australia […]

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Tags: Media disruption · Newspapers

News Corp. offers free magazines with newspaper App subscription

January 13th, 2015 · 2 Comments

This image is an ad from The Advertiser from News Corp. in Adelaide – Friday 9, page 36. The ad is promoting a subscription to the newspaper App and a bunch of magazines. It’s a compelling offer that appears set on cannibalising the print product. I wonder how retail and distribution newsagents feel about this? While the […]

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Tags: magazines · Media disruption · Newspapers

More Apps that challenge newsagents and magazine sales

January 10th, 2015 · 6 Comments

There are several Australian Apps for mobile devices that challenge sales of TV guide related titles from TV Week to the weekly listings in newspapers – apps that list TV programs and provide even more details beyond the listing. The various TV guide apps I have played with are easy to use and accessible anywhere thanks […]

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Tags: magazines · Media disruption · Newsagency challenges

Check out the subscription offer in this magazine

January 8th, 2015 · 5 Comments

While I accept subscriptions are important to the sale and distribution mix of magazine publishers, sometimes they go too far, abusing our low cost retail channel for completely selfish gains. Take the latest issue of Men’s Muscle & Health. The issue has a card inserted which partially covers the title in the pocket behind. On this […]

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Tags: Ethics · magazines · Media disruption · Ugh!

AFR pushing digital

January 5th, 2015 · 3 Comments

The front page of today’s Australian Financial Review newspaper is a reminder of the importance Fairfax places on digital as a distribution channel for their content. The sticker offering 50% off a six months digital sub is stuck over news on the print edition. While I am not privy to the financials, I expect the […]

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Tags: Media disruption · newspaper masthead desecration · Newspapers

News turns a profit in the UK

December 27th, 2014 · No Comments

Balancing my posts today about the future of print is news reported by International Business Times earlier this month out of the UK that Times Newspapers has made a modest profit of £1.7m. The whole article is well worth reading as it offers a British take on the health of print newspapers. 0 likes

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Tags: Media disruption · Newspapers

The future of the print newspaper

December 27th, 2014 · 3 Comments

Harvard Political Review earlier this month published The Future of Print: Newspapers Struggle to Survive in the Age of Technology, an article well worth reading. It takes us through the newspaper financial model and looks at the impact of technology. Technology provides publishers the best option for efficiency, it dramatically cuts the distribution cost. Distribution newsagents […]

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Tags: Media disruption · Newspapers

Google and the future of News

December 27th, 2014 · 2 Comments

I enjoyed an article from Jeff Jarvis at Medium about a role Google could play in the future of news. I especially love this quote from Jarvis: In Geeks, I argue that news organizations must shift from thinking of themselves as content factories serving mass audiences to understanding that journalism is a service to individuals and […]

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Tags: Media disruption

News Corp promoting to Qantas passengers

December 24th, 2014 · No Comments

When you check in for a Qantas flight using the self service terminals at the moment, an ad for a News Corp. digital product is on the screen while your details are searched out. In Sydney yesterday it was The Daily Telegraph app being promoted. it’s a smart move by News, targeting the right market for a […]

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Tags: Media disruption · Newspapers

News the loss leader to music?

November 26th, 2014 · No Comments

I received this offer by email from Fairfax yesterday for The Age: $3.50 a week for digital access for six months. The bulk of the email was about the music offer: a free album to download every week of the six months. The value proposition is pitched in therms of music and not news. I […]

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Tags: Media disruption · Newspapers