Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Media disruption'

Smart tablet offer from News Corp.

March 25th, 2015 · No Comments

When I first wrote about digital subscriptions by newspaper publishers years ago I noted that if I was doing it I’d bundle the offer with a tablet. This explains why I like offer promoted in the Herald Sun today – and, I am guessing, other News Corp. products. This is a smart offer and essential to […]

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Tags: Media disruption · Newspapers

BriefMe app spotlights social media as news traffic driver

March 5th, 2015 · No Comments

The BriefMe app has been on Apple’s app store for two days and it’s popular. It provides the user with access to top trending stories across social media. While currently US focussed, I’m finding it useful for hearing about US stories not reported on here or as much through mainstream press. I trued BriefMe having read about […]

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Tags: Media disruption · Newspapers

Discount magazine bundles don’t help Bauer stop deep declines in weeklies

February 13th, 2015 · No Comments

Weekly magazine circulation has declined again based on the latest audit results published at mUmBRELLA.. From the declines speak to the failure of their discount bagged magazine strategy. here are the Bauer declines: Zoo (now terminal) 36%, NW 15%, Woman’s Day 5.7%, TV Week 4.4%, OK! 3.7% and Take 5 3.4%. Pacific weeklies declined too: Famous 14.5%, […]

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Tags: magazines · Media disruption

Magazine circulation figures sobering

February 13th, 2015 · No Comments

Circulation of Bauer Media’s Dolly dropped 42% year on year in the latest audited circulation report – as reported by mUmBRELLA. other Bauer titles dropped: Cleo 25%, AWW 4.2%, Cosmopolitan 9.2%, PC & Tech 19%, Top gear 19.8%. Pacific titles dropped too but not at the same level as Bauer: Girlfriend 22%, Total Girl 29%, Men’s Health […]

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Tags: magazines · Media disruption

Print readership continues to decline

February 12th, 2015 · No Comments

The Australian reports newspaper print readership contracted in December: PRINT readership of Fairfax Media news mastheads continued to contract apace, with an analysis of December figures showing Fairfax’s major national, metropolitan and regional Sunday titles lost one in 10 readers collectively. News Corp’s major Sunday titles slipped 3.2 per cent in the Enhanced Media Metrics Australia […]

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Tags: Media disruption · Newspapers

News Corp. offers free magazines with newspaper App subscription

January 13th, 2015 · 2 Comments

This image is an ad from The Advertiser from News Corp. in Adelaide – Friday 9, page 36. The ad is promoting a subscription to the newspaper App and a bunch of magazines. It’s a compelling offer that appears set on cannibalising the print product. I wonder how retail and distribution newsagents feel about this? While the […]

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Tags: magazines · Media disruption · Newspapers

More Apps that challenge newsagents and magazine sales

January 10th, 2015 · 6 Comments

There are several Australian Apps for mobile devices that challenge sales of TV guide related titles from TV Week to the weekly listings in newspapers – apps that list TV programs and provide even more details beyond the listing. The various TV guide apps I have played with are easy to use and accessible anywhere thanks […]

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Tags: magazines · Media disruption · Newsagency challenges

Check out the subscription offer in this magazine

January 8th, 2015 · 5 Comments

While I accept subscriptions are important to the sale and distribution mix of magazine publishers, sometimes they go too far, abusing our low cost retail channel for completely selfish gains. Take the latest issue of Men’s Muscle & Health. The issue has a card inserted which partially covers the title in the pocket behind. On this […]

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Tags: Ethics · magazines · Media disruption · Ugh!

AFR pushing digital

January 5th, 2015 · 3 Comments

The front page of today’s Australian Financial Review newspaper is a reminder of the importance Fairfax places on digital as a distribution channel for their content. The sticker offering 50% off a six months digital sub is stuck over news on the print edition. While I am not privy to the financials, I expect the […]

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Tags: Media disruption · newspaper masthead desecration · Newspapers

News turns a profit in the UK

December 27th, 2014 · No Comments

Balancing my posts today about the future of print is news reported by International Business Times earlier this month out of the UK that Times Newspapers has made a modest profit of £1.7m. The whole article is well worth reading as it offers a British take on the health of print newspapers. 0 likes

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Tags: Media disruption · Newspapers

The future of the print newspaper

December 27th, 2014 · 3 Comments

Harvard Political Review earlier this month published The Future of Print: Newspapers Struggle to Survive in the Age of Technology, an article well worth reading. It takes us through the newspaper financial model and looks at the impact of technology. Technology provides publishers the best option for efficiency, it dramatically cuts the distribution cost. Distribution newsagents […]

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Tags: Media disruption · Newspapers

Google and the future of News

December 27th, 2014 · 2 Comments

I enjoyed an article from Jeff Jarvis at Medium about a role Google could play in the future of news. I especially love this quote from Jarvis: In Geeks, I argue that news organizations must shift from thinking of themselves as content factories serving mass audiences to understanding that journalism is a service to individuals and […]

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Tags: Media disruption

News Corp promoting to Qantas passengers

December 24th, 2014 · No Comments

When you check in for a Qantas flight using the self service terminals at the moment, an ad for a News Corp. digital product is on the screen while your details are searched out. In Sydney yesterday it was The Daily Telegraph app being promoted. it’s a smart move by News, targeting the right market for a […]

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Tags: Media disruption · Newspapers

News the loss leader to music?

November 26th, 2014 · No Comments

I received this offer by email from Fairfax yesterday for The Age: $3.50 a week for digital access for six months. The bulk of the email was about the music offer: a free album to download every week of the six months. The value proposition is pitched in therms of music and not news. I […]

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Tags: Media disruption · Newspapers

Great to see a newspaper publisher promoting print

November 18th, 2014 · No Comments

Kudos to the folks at the print edition of the Cairns Post newspaper for so strongly promoting their print product on the front of their building in downtown Cairns. While many Australian newspaper publishers pitch their digital platform ahead of print, this bold support of print is welcome to see. Cairns newsagents should be happy […]

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Tags: Media disruption · Newspapers

Moving from print to digital for books

November 8th, 2014 · 5 Comments

While I have completely switched from print to digital for news and special interest magazine content, I have continued to only read books in their print form. I read a lot and the print experience provided time away from a screen. I like the ease with which I con interact with the book and appreciate […]

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Tags: Book retailing · Media disruption · Newsagency challenges · Newsagency management

Newspaper remote area publishing fee

November 6th, 2014 · 8 Comments

In Launceston yesterday I discovered from newsagents that Fairfax charges a Remote area publishing fee for The Age, the Melbourne newspaper, which is printed locally, in Launceston, for Tasmanian customers. This seems like an odd charge to me. Fair enough if freight was involved but it’s not. It’s a fee for using a local printing […]

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Tags: Media disruption · Newspapers

News Corp. promoting the reimagined newspaper

October 28th, 2014 · No Comments

At the News Corp. offices in Adelaide the company is promoting The Advertiser – your paper reimagined. Nowhere in the promotion spread across the front of the high-profile office building is the newspaper promoted. This promotion is all about their new app. News Corp. is doing what it needs to do for its future relevance in […]

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Tags: Media disruption · Newsagency challenges · Newsagency management · newsagency of the future · Newspapers

Wired asks: Are digital magazine dead?

October 26th, 2014 · No Comments

Are digital magazines dead? in Wired magazine is not so much abut the question as it is an explanation that the medium is in its infancy and so it’s too early to speculate. 2 likes

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Tags: Media disruption

Celebrating 160 years of The Age

October 17th, 2014 · 17 Comments

The Age newspaper is 160 years old today and some have used social media to say long live newspapers. I wish I could say that. The weekday editions of The Age must be perilously close to the point where printing and distributing them is loss making, where falling advertising revenue is not being covered enough by a rapidly […]

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Tags: Media disruption · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · newspaper home delivery · Newspapers

UK newsagents offering Amazon pick-up service

October 16th, 2014 · No Comments

UK newspaper and magazine distributor Smiths News is facilitating newsagents offering Amazon product purchase pica-up service. Items ordered before 11.45am will be able to be picked by 4pm on the same day – in 500 participating newsagents and local shops.  Check out Gizmodo for the story. 2 likes

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Tags: Media disruption · newsagency of the future · Newsagency opportunities

Those who don’t embrace change miss out

October 7th, 2014 · No Comments

I’m currently on an Etihad flight from Manchester to Abu Dhabi and am loving in-flight WiFi access. While Virgin Australia and Qantas continue with excuses as to why they cannot offer this, airlines like Etihad, Emirates, Delta and American Airlines have offered in-flight WiFi for years. When booking, I give preference to airlines with in-flight […]

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Tags: Media disruption

The changing newspaper model – selling club membership ahead of news

October 6th, 2014 · No Comments

Nowhere are the changes in the news distribution model more apparent than in The Times in the UK today. Across a two-page spread the publisher makes the case for migrating consumers from print to digital. Today’s ad is not the first. Central to the pitch is that it is about much more than news. It’s […]

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Tags: Media disruption · Newspapers

Pushing newspaper readers online

October 6th, 2014 · No Comments

The Times here in the UK today has a double page ad promoting online over digital. The comparison table makes the case for the value in a £6 for the digital package versus a £10 spend for the print product. The irony is the use of the print product to push people from it. 1 likes

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Tags: Media disruption · Newspapers

Fairfax takes online news traffic honours

September 13th, 2014 · No Comments

Fairfax has trumped News Corp. in the latest online news site rankings by Neilsen. Click here for the Neilsen report. More at Mumbrella here. Online news engagement is relevant to newsagents as growth in engagement challenges engagement with the print product we sell. 2 likes

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Tags: Media disruption