Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Media disruption'

The clarity of good headline

February 10th, 2016 · No Comments

I read The Huffington Post every day. i appreciate the diverse opinions published. I trust their reporting. I also like the clarity of its headlines – not obscured by advertising. I especially like this headline from today: Note: I tend to read the US edition. There in also an Australian edition. 7 likes

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Tags: Media disruption · Newspapers

RETAIL NEWSAGENCY SALES BENCHMARK COTOBER – DECEMBER 2015 vs 2014

January 27th, 2016 · 8 Comments

The December 2015 quarter was tough for many newsagencies, especially with print media products. Here are the year on year same store comparison numbers. Customer traffic. 78% of newsagents report average decline of 1.2%. Overall sales. 76% reported an average revenue decline of 1.6%. Basket depth. 68% report a 1.5% decrease in basket size. Basket dollar value. 63% […]

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Tags: newsagency of the future · Media disruption · marketing tip · Newsagency management · Newsagency opportunities · Newsagency benchmark · Management tip

2016 is already a year of consolidation in and around our channel

January 21st, 2016 · 3 Comments

Already this year we have the considerable news of the closure of Network Services, the closure of Cleo magazine and Dolly magazine cutting half its issues. Now there is speculation of the sale of the Sunday Times newspaper in Western Australia to Seven West Media. I have been told many times over the years by News […]

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Tags: newsagency of the future · Media disruption · Newsagency management

Another take on the future of print

December 17th, 2015 · 2 Comments

This story about print from The Onion is worth reading. 1 likes

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Tags: Media disruption

What is the APN / News Corp. tie-up and why is this not news?

October 19th, 2015 · 2 Comments

The APN owned Daily Mercury newspaper is promoting Daily Mercury Unlimited, a digital subscription package for the Daily Mercury stories that also provides access to the News Corp. owned Courier Mail as well as Fox Sports. I wonder if this deal has been facilitated by Michael Miller, former CEO of APN, returning to News Corp. as Executive […]

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Tags: Media disruption · Newspapers

Ouch! Rolling Stone on Rupert Murdoch

October 14th, 2015 · 3 Comments

The Rolling Stone article Rupert Murdoch Is Deviant Scum is a must-read for any Murdoch or US politics watcher. 0 likes

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Tags: Media disruption · Newspapers · Ethics

Tough time for Newcastle area newsagents

September 8th, 2015 · 4 Comments

Media Watch on ABC TV last night detailed the considerable cuts to reporting and editorial services at the Newcastle Herald. 69 full time jobs across the Hunter will go at Fairfax mastheads, 46 of those will be straight from the newsroom. More than half of the cuts will come from the Newcastle Herald, which has already […]

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Tags: Newsagency challenges · Media disruption · Newspapers

Stuck on ad promoting Skim App

August 30th, 2015 · No Comments

The from page of The Sunday Age has a post-it note type ad stuck over the main photo of the day, which is unfortunate for the photographers and journalists. That said, it is promoting a new Fairfax App, Skim, which I started using Saturday, an App I think is terrific – much better than using […]

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Tags: Media disruption · newspaper masthead desecration

The different approach of two publishers to newspapers and what it means for newsagents

August 26th, 2015 · 1 Comment

This comment piece by Michael Woolf published by USA Today is fascinating reading. It explores the different strategies of The New York Times and News Corp. In some respects, it offers insights useful in comparing Fairfax and News Corp. At the heart of the Woolf piece is consideration of disruption on the publisher model of […]

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Tags: Media disruption · Newspapers

New York Times promoting in Australia

August 18th, 2015 · No Comments

I am seeing this ad promoting subscription to the digital edition of The New York Times come up plenty of times on Facebook at the moment. I am surprised at the considerable marketing efforts in Australia from this US publisher. I think it speaks to the extent of disruption faced by newspaper publishers. 0 likes

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Tags: Media disruption · Newspapers

Federal government to cut newspaper ads?

July 14th, 2015 · No Comments

B&T reports that the federal government is set to dramatically scale back newspaper advertising of employment opportunities. 0 likes

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Tags: Media disruption

Magazine publishers expand digital engagement

July 13th, 2015 · 1 Comment

Pacific Magazines has finally hoisted the white flag on print with a massive digital transformation program that will radically shift its reliance away from advertising through a series of e-commerce ventures selling products and services in specific “industry verticals” where its mastheads operate. This is the opening paragraph of a report from Paul McIntyre in today’s Australian Financial […]

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Tags: Media disruption

75% off for The New York Times

June 27th, 2015 · No Comments

I signed up for the free 12 week offer of digital access to The New York Times a few weeks ago. Last night, this offer arrived by email. 75% off home delivery for 12 weeks. They do not filter out people overseas – until you click on the link and it breaks. The 75% off […]

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Tags: Media disruption · newspaper home delivery

Is the Adelaide Advertiser soon to cease printing some days of the week?

June 4th, 2015 · 5 Comments

Newsagents and others involved in newspaper distribution in South Australia are hearing reports that the Adelaide Advertiser will cease its print edition on one or more days of the week in response the financial return on those days. One source is reportedly a representative Advertiser Newspapers who has spoken with newsagents. While I expect such a move to […]

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Tags: Media disruption · Newspapers

Free offer from New York Times

June 4th, 2015 · No Comments

I am seeing more newspaper publishers offering more aggressive offers for digital access. The latest in this push from The New York Times being promoted through Twitter. I signed up and sure enough I have free digital access for eight weeks. I declined the 99c offer to extend out to 12 weeks as I want to […]

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Tags: Media disruption · Newspapers

News shuts mX free daily newspaper

May 28th, 2015 · 1 Comment

News Corp. has announced it is shutting mX, its free daily newspaper in Melbourne, Sydney and Brisbane in two weeks. This move is a recognition by the company of evolving news and information consumption habits, particularly in the commuter space in which mX operated. While newsagents are not directly affected, there could be an opportunity […]

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Tags: Media disruption · Newspapers

Qantas unlocks 4,000 newspapers and magazines for customers

May 28th, 2015 · No Comments

Qantas has announced the availability of easy access to 4,000 newspapers and magazines for up to 24 hours before a flight through a relationship with PressReader. Once you download a title you have access for 12 hours on your device. This is a disruptive action by Qantas that could ultimate impact the number of free newspapers […]

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #3

May 19th, 2015 · No Comments

And here is a photo I took late last year of the downtown Adelaide office of News Corp. Not a promoting of print in sight. I don’t begrudge what News is doing here – digital delivery is vital to their future. My only concern is what they say to newsagents. 2 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #2

May 19th, 2015 · No Comments

Also in the Adelaide Advertiser newspaper yesterday was this ad promoting a free Samsung tablet computer with a $295 subscription to digital access. This is a smart offer as it creates the efficient distribution channel vital to any publisher. 0 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #1

May 19th, 2015 · 1 Comment

Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel. 3 likes

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Tags: Media disruption · Newspapers

News Corp. in shopping malls chasing your customers

May 18th, 2015 · 10 Comments

This photo shows a News Corp. promotion in Chermside Shopping Centre (Queensland) pitching its rewards club offering online access to several sites plus home delivery on the newspaper on the weekend. 7 likes

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Tags: Media disruption · Newspaper distribution

Budget eve and newsagents

May 12th, 2015 · 4 Comments

Years ago newsagents would look forward to the budget in the context of additional traffic the budget would deliver on the day after -for newspaper purchases. I suspect tonight is like any other and tomorrow will not deliver a noticeable jump in traffic due to the budget. Comments? 7 likes

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Tags: Media disruption · Newsagency management

Print newspapers fading from hotels

May 2nd, 2015 · No Comments

I am noticing fewer newspapers available in hotels now than at any time I can recall. More hotels are offering free online access through services like Press Reader which was available in a hotel I was in this week. Press reader provides access to the full content of more than 2,000 newspapers from around the world. No […]

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Tags: Media disruption · Newspapers

Must watch: A brilliant ‘Funny or Die’ parody of the changing media landscape

April 19th, 2015 · No Comments

4 likes

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Tags: Media disruption

Digital offer with print issue of People magazine

April 18th, 2015 · No Comments

There is a digital offer on the shelf in retail with the latest issue of People Style Watch. You get access to a digital issue if you purchase the print issue. This marketing drives sampling of the digital experience. It is a key component of the education strategy of a number of magazine publishers. 1 likes

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Tags: magazines · Media disruption