Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency management video'

Planned scarcity to drive retail sales

April 30th, 2016 · No Comments

This sign at the Lady M cake shop in Hong Kong somehow made the cakes even more appealing. This is a bakery where they control the volume of product they have available yet here they are, long after establishing the business, restricting what customers can purchase. This is similar to the Lego model where they […]

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Tags: Newsagency management video

The counter is where the magic happens

December 31st, 2014 · No Comments

The counter is an important part of any newsagency. I say it’s where the magic happens because it’s where so much of what we do comes together. Here’s a video we shot a few days before Christmas about the counter: 6 likes

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Tags: Newsagency management · Newsagency management video

Video: How discount vouchers are changing shopper behaviour

August 27th, 2013 · 11 Comments

When I meet with newsagents at industry events and conferences the most common question I’m asked at the moment is about the new discount vouchers approach to shopper loyalty. Better than the old and me-too approach of VIP card points-based programs, discount vouchers are changing shopper behaviour as I outline in a new video: The […]

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Tags: marketing · marketing tip · Newsagency management · Newsagency management video · newsagency marketing · Newsagency opportunities