Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency management'

Pens next to the counter can change the pitch in the newsagency

May 4th, 2016 · 1 Comment

One of the ways we can increase engagement with pens in newsagencies is to change the way we approach pens. Or maybe not change, but add to – keep our traditional pen display and add to it by trying something like this, which I saw in a shop last week. I watched shoppers in this […]

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Tags: Newsagency management · Stationery

Wow: The Rotten State of Newsagents

May 3rd, 2016 · 4 Comments

The Rotten State of Newsagents – Is it any Wonder Publishers Are Pushing Digital? By John Freeman is an indictment of the state of newsagents in the UK. While I have challenged him on some points, he makes other points all newsagents need to consider. Freeman needs to look at why newsagents cram magazines into less […]

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Tags: magazines · Newsagency challenges · Newsagency management

Promoting magazines to magazine lovers

May 2nd, 2016 · No Comments

Check out the ad being run by Mildura newsagent John Klemm in a glossy magazine being widely distributed in the area. I like the ad because it pitches quality and customer service in the headline and then focussed on magazine enthusiasts and also pitching a strong commitment to newspapers. It is rare to see such […]

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Tags: magazines · Newsagency management · newsagency marketing

Costco now sells magazines in Australia and other magazine retailers will not be happy

May 2nd, 2016 · 7 Comments

I am not sure when this happened but US warehouse retailer Costco is now selling magazines in Australia. Their price is 20% off the cover price. Yes, 20% off. Here is a photo I have been sent from someone visiting a local Costco store. Costco currently has eight locations in Australia with plans to grow […]

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Tags: Competition · magazines · Newsagency challenges · Newsagency management

Sunday newsagency challenge: check your audit log

May 1st, 2016 · No Comments

Look at the audit log maintained by your newsagency software. Look for patterns of misbehaviour. Look for fraud. If you are not sure, ask your software company and they will help – as there are patterns easily identified that can reveal theft from your business. This is a challenge as most will not look, preferring […]

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Tags: Newsagency challenges · Newsagency management

Sunday newsagency management tip: hiring from the window

May 1st, 2016 · No Comments

I love this employment available poster I saw in the window of a Hong Kong store last week. I love the style, the pitch and the opportunity. From the outset, prospective candidates would understand the opportunity and plenty about the business. This sign is better than the old: Casual position available, enquire within we see in […]

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Tags: Management tip · Newsagency management

What we can learn from the $34,000 pen for the train enthusiast

April 30th, 2016 · No Comments

In Hong Kong this week in plenty of retail businesses I saw excellent examples of products focussed on collectors who spend up big on their passion. Look at this pen I saw at a S. T. Dupont store, Central, Hong Kong. It is a jewell encrusted train, limited edition, pen.  The price is A$34,000. This […]

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Tags: Newsagency management · Stationery

Staff theft costing retailers 11 times more than shoplifting in the UK

April 29th, 2016 · 1 Comment

Newsagents should read the excellent report, Staff theft costing retailers 11 times more than shoplifting at Better Retailing on staff theft. The opening par is a wake-up call on an issue most newsagents prefer to ignore: Shock new figures reveal staff theft has soared by 129%, costing retailers on average 11 times more than shop […]

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Tags: Newsagency challenges · Newsagency management · theft

Selling cigarettes in Hong Kong and Japan

April 28th, 2016 · No Comments

While in Hong Kong for the Gift Fair this week I have noticed how cigarettes are packaged and presented. While there are warnings, brands are noticeable. Here is one shelf of a display in a c-store. Here is a close-up look at the Marlboro amber burst and purple burst products. While there are warnings on […]

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Tags: Newsagency management · Tobacco sales

Pitching Mother’s Day in the newsagency

April 27th, 2016 · No Comments

I love the way Mother’s Day is being pitched in my newsagency by the team. I saw the new display it last weekend for the first time. It is personal, heart-felt and warm, an absolute delight. I love that it speaks to a diverse group. Here is a photo of the front of the Mother’s Day […]

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Tags: Greeting Cards · marketing · Newsagency management · newsagency marketing · newsagency of the future

What do you think of the Tatts incentive to try and drive engagement of the digital screens?

April 26th, 2016 · 75 Comments

Tatts reps last week emailed retailers with this incentive to try and drive engagement of the mandatory digital signage screens. They are giving away 30 $1,000 incentive packages. This makes me wonder about the margin being made by the digital screen companies and by Tatts. Tatts has blessed two suppliers of the screens. If I […]

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Tags: Lotteries · Newsagency challenges · Newsagency management

Moving crossword magazines in the newsagency

April 26th, 2016 · 1 Comment

We relocated crossword magazines in the newsagency last week from the end of our fill-face magazine area to this placement between two sections of male-oriented titles, a section seen by almost everyone entering our main magazine aisle. The move will have the crossword section seen by more people and this should further list sales from […]

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Tags: crosswords · magazines · Newsagency management

A walk through the newsagency

April 25th, 2016 · 5 Comments

Here is a 3 minute video I shot at one of my newsagencies on Saturday. Note this was the last day of our unicorn season as this week and next are all about Mother’s Day. newsXpress Knox City 23/4/16 from mark fletcher on Vimeo. The shop itself is 135 square metres. It is in a […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future

Sunday newsagency management and marketing tip: being average is not a future

April 24th, 2016 · 1 Comment

Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Newsagents: beware the lease negotiator

April 20th, 2016 · No Comments

I said no thanks to a landlord proposal for a newsagency in a shopping centre a few years ago as my assessment at the time was the offer was not viable. The landlord would not move enough to make the opportunity viable. A newsagent subsequently took on the tenancy, with a lease negotiated on their […]

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Tags: Newsagency management

What is the cost of offering tobacco products in the newsagency and is it worth it?

April 18th, 2016 · 6 Comments

Sales of tobacco products are down more than 7% year on year on a same store basis in the first quarter of 2016. The latest decline on the back of declines for most through 2015 and 2014 mean it could be useful to consider getting out of the sale of tobacco products. In considering whether […]

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Tags: Management tip · Newsagency management

Sunday newsagency challenge: rank your competitors

April 17th, 2016 · No Comments

Make a list of the competitors of your business with #1 being the biggest / toughest / most important competitor. next, get everyone in your business to make their list. lay all the lists out in front of you and see if they show you anything you had not realised about your business. I did […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: be professional in your front of store pitch

April 17th, 2016 · 2 Comments

Take a look at the front of your retail business, looking at it as if you are customer approaching the shop or walking past. What do you see? What is the key message pitched to attract people to the business and to step in through the front door? If this your best pitch? Are you […]

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Tags: Management tip · marketing · Newsagency management · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: magazine placement as in-store marketing

April 17th, 2016 · No Comments

We made a crazy change to magazine placement in the newsagency on Friday last week –  placing entertainment / film magazines between car magazines and motorcycle magazines. The photo shows the result of the move. Click on it for a bigger version. I call this a crazy move as it is against what is usual […]

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Tags: magazines · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

How boring is your Mother’s Day display?

April 16th, 2016 · No Comments

What does your Mother’s Day display look like. Are you promoting photo frames, mugs, journals, bookmarks, retro magnets and coasters, tea-towels, pens, chocolates and money banks? I have looked at several Mother’s Day displays this week in gift shops, newsagencies and even in a department store and, frankly, none was inspiring. Where is the fun? […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing

What have you done about the price rise of postage stamps?

April 15th, 2016 · 6 Comments

A newsagent expressed concern to me yesterday about the impact of the price increase for postage stamps on their greeting card sales. I asked whether they had taken steps to mitigate the situation, to soften the impact. They said no. I asked if their marketing group had offered advice, they said no. This surprised me. […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

Helping a small business newsagent to confront challenges

April 14th, 2016 · 2 Comments

I have been working with a newsagent on challenges in their business and thought this summary email may be useful to other newsagents, especially those with traditional businesses: magazines / papers / lotteries / tobacco / cards / stationery – and little in the way of gift and good margin traffic generating products. So, here […]

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Tags: Newsagency challenges · Newsagency management

Is it time to change friends in/of your newsagency?

April 13th, 2016 · No Comments

Who do you talk to about your retail business? Are they sympathetic, pandering almost? Or, do they challenge your perception of your business? Do they agree with everything you say? Do they offer pity as a response for you explaining your situation? Good friends will challenge what you say. They will ask tough questions to […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Who is chris_selina on ebay and how can they offer 20 full sets of the 2016 Anzac To Afghanistan Coin Collection

April 11th, 2016 · 27 Comments

On ebay just now, chris_selina has sold 15 of the 20 sets available of the 2016 Anzac To Afghanistan Coin Collection, a collection not yet released. How can this be? The full set is not out yet. Also on ebay this morning, smartdog_au has sold 7 of the 10 full sets they have available of the […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Social responsibility

Sunday newsagency challenge: reconfigure your pens

April 10th, 2016 · No Comments

Pens can account for a third of your stationery sales where stationery does not include ink. Pens can give you the best return of space and best return on inventory investment. They respond well to a refresh of the display, professional branding, easy access and good customer service. Lift your game on pens and expect […]

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Tags: Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities