Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Advice on handling superannuation payments in a small business newsagency

May 23rd, 2015 · 4 Comments

Are you on top of employee super? It can be time consuming to manage, having to deal with multiple funds and keep on top of paperwork. Then they is the extraordinary time spent if you are audited. The Small Business Superannuation Clearing House (SBSCH) within the ATO is a service that can make things easier for […]

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Tags: Newsagency management · Newsagency opportunities

How discount vouchers got an 82 year old buying cards again

May 22nd, 2015 · 6 Comments

An 82 year old male customer told me recently that he started buying cards again thanks to our discount vouchers. He told me he stopped buying birthday cards for his kids and grand kids and great grand kids a few years ago because of the cost. But I started again when I got one of these […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

What is lucky at the newsagency counter?

May 20th, 2015 · 4 Comments

What products are lucky for you at the newsagency counter? I am talking here about items shoppers purchase for luck, like elephants, turtles, crystals, dolphins and buddhas. Choose the right item for your area and it can sell and sell. Adding a $9.99 item to a basket on impulse and with a 60% GP can be […]

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Tags: Newsagency management · Newsagency opportunities

It’s how you pitch the loyalty offer in the newsagency that matters

May 12th, 2015 · 2 Comments

Here’s a brief training video I shot for my software company last week explaining to retail employees how to hand out a discount vouchers. I am sharing it here as it illustrates the importance of getting the pitch to customers right. A brilliant loyalty program pitched poorly can fail. By sharing the video I hope […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · Newsagency opportunities

RETAIL NEWSAGENCY SALES BENCHMARK JANUARY – MARCH 2015 vs. 2014

May 11th, 2015 · 2 Comments

The January through March quarter was tough for plenty of newsagents. Key traffic categories magazines and newspapers experienced further declines. To balance this, cards and stationery did okay. New traffic areas such as gifts and plush in engages newsagencies did well. Here are the headline numbers: Customer traffic. 68% of newsagents report average decline of 1.7%. […]

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Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Adventure Time appeals beyond the age group we might expect

May 9th, 2015 · No Comments

Since most newsagents carry the Adventure Time magazine (from Gotch) and some have Adventure Time licenced products, I thought I’d share some insights I gained to an unexpected type of shopper who purchases Adventure Time products. Around a year ago I noticed males – late teens through to mid twenties – purchasing this title. It is those […]

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Tags: magazines · marketing · marketing tip · Newsagency management · Newsagency opportunities

The core of a good newsagency: stationery

May 6th, 2015 · No Comments

This week I am looking five cores of today’s newsagency. I have selected five that relate to every retail newsagency, or should at least. Each core is important because of traffic and that mastering it defines our business in the eyes of these we serve. Core #3: stationery There was a time when newsagents dominated […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

The core of a good newsagency: newspapers

May 4th, 2015 · No Comments

This week I am looking five cores of today’s newsagency. I have selected five that relate to every retail newsagency, or should at least. Each core is important because of traffic and that mastering it defines our business in the eyes of these we serve. Core #1: newspapers Sure we don’t make a fair margin from […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Magazine week: How to make magazines more profitable in your newsagency

May 1st, 2015 · 1 Comment

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Magazine week: How to drive repeat magazine sales in the newsagency

April 30th, 2015 · No Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Make the most of K-ZONE in your newsagency

April 30th, 2015 · No Comments

The latest issue of K-ZONE magazine ought to be with all your Avengers product as well as at the counter plus in its usual location. This issue should sell out. The movie opened last weekend and it did huge business. In my own shops, Avengers products are selling very well. This issue of K-ZONE is […]

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Tags: magazines · Newsagency opportunities

Magazine week: How to promote magazines outside your newsagency

April 29th, 2015 · 6 Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Moving premium pens in the newsagency

April 22nd, 2015 · 4 Comments

Like many newsagents we have kept premium pens off the shop floor for fear of theft. Recently, we moved them to next to our everyday pen display. Sales have increased as a result. We think this has occurred because people have had easier access to browse the range and because they see pens they might […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Westpac to quit small business agency outlets for Australia Post

April 21st, 2015 · 16 Comments

Small business newsagents and other retailers operating a Westpac banking agency within in their retail business heard in a phone hookup with Westpac yesterday that they are to lose their agency business. Westpac has contracted with Australia Post to take over local Westpac agency operations. This is a blow to these locally owned newsagencies and […]

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Tags: Australia Post · Newsagency challenges · Newsagency opportunities · Newsagent representation

A week of newsagency management benchmarks: #5 basket size/depth

April 17th, 2015 · No Comments

Each day this week I am sharing a newsagency management benchmark which I hope you find useful. The benchmarks are not rigid, use them as a guide. I have developed these and other benchmarks over years of working with a variety of newsagency businesses in many different situations. Management benchmark #5: basket size/depth By basket I mean […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Engaging with the Brony movement

April 17th, 2015 · No Comments

In October 2013 I wrote about the Brony movement and how it was an opportunity in Australia. A report in The Age at the time, as I wrote, was the first I had heard of it. Since them I have kept an eye out and noticed more being written about guys who buy My Little Pony […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

A week of newsagency management benchmarks: #3 revenue per square metre

April 15th, 2015 · 1 Comment

Each day this week I am sharing a newsagency management benchmark which I hope you find useful. The benchmarks are not rigid, use them as a guide. I have developed them over years of working with a variety of newsagencies in many different situations. Management benchmark #3: revenue per square metre This is a tough […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

A week of newsagency management benchmarks: #2 gifts to cards

April 14th, 2015 · No Comments

Each day this week I am sharing a newsagency management benchmark which I hope you find useful. The benchmarks are not rigid, use them as a guide. I have developed them over years of working with a variety of newsagencies in many different situations. Management benchmark #2: gifts to cards Three years ago I was […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing advice: promote obscure

April 12th, 2015 · No Comments

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given. My question today is – what are you dong to attract shoppers for non traditional, non habit based, items? What do […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

The best source for labour rate and public holiday information

April 11th, 2015 · No Comments

Some newsagents retain association membership to access labour rate and public holiday information. If this is you, save yourself the money. Click here for an accurate public holiday list. Click here to access the Fair Work Ombudsman Award finder. Here are other free resources some newsagents use associations for: Advice on checking shopper bags for possible […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation

Using Twitter for newsagency marketing ideas

April 10th, 2015 · 7 Comments

I am inspired by this tweet I found yesterday. A colouring book as an art therapy book! It is wonderful how comments from others can have us look at our businesses differently. What we see as an item for one purpose could be seen by others as having a completely different purpose. Maybe we change […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Thoughtful spinner adjacencies drive sales in the newsagency

April 10th, 2015 · No Comments

Spinners get a bum rap. I like them. They offer the ability to change your pitch easily. They also allow you to disrupt traffic flow and this can help drive sales. I  two spinners together achieve more than they might achieve when alone. In placing spinners we do so with thought. In terms of adjacencies, we […]

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Tags: Newsagency management · Newsagency opportunities

Using the POS software customer display to reinforce your messages

April 10th, 2015 · 4 Comments

The only place we promote discount vouchers is on the customer display as a reinforcement and reminder. This is an ideal place to reinforce the pitch as it encourages those with a voucher to get it out to use with their purchase and to those without one to look forward to receiving one. It’s an unobtrusive […]

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Tags: Newsagency management · Newsagency opportunities

Why newsagents are moving on from some gift suppliers

April 9th, 2015 · 2 Comments

A gift supplier asked me yesterday why their sales to newsagents were falling yet gift sales in newsagencies were increasing. I explained the simple answer – newsagents want a point of difference as suppliers not offering this may get business early on but lose it as newsagents want to enhance their offer. In a country […]

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Tags: Newsagency management · Newsagency opportunities

The Walking Dead opportunity is set to grow again

April 9th, 2015 · No Comments

With the latest series of The Walking Dead TV show set to debut in Australia, interest in licenced products is set to increase. We have had this licenced range for a long time and have embraced extensions as they are released. What is fascinating I that the licence appeals to guys and girls of a […]

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Tags: Newsagency opportunities