Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Stunning calendar sales in the newsagency already

October 25th, 2014 · No Comments

Our 2015 season calendar sales are up 150% on this time last year and that is off an excellent base of 2013 sales. We are driving sales with placement of an excellent range of carefully selected calendars at the front of the store, on the lease line, facing into the mall. The sales growth is […]

[Read more →]

Tags: Calendars · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Fun with gross body parts

October 21st, 2014 · No Comments

This display unit of miniature slimy body parts is generating a terrific reaction from shoppers as they pore over our Halloween products. We have a heart out of its bag so that people can feel it. When they screw up their faces it’s terrific to see – almost as much fun as when a boy […]

[Read more →]

Tags: Fun · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Celebrating 160 years of The Age

October 17th, 2014 · 17 Comments

The Age newspaper is 160 years old today and some have used social media to say long live newspapers. I wish I could say that. The weekday editions of The Age must be perilously close to the point where printing and distributing them is loss making, where falling advertising revenue is not being covered enough by a rapidly […]

[Read more →]

Tags: Media disruption · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · newspaper home delivery · Newspapers

Newsagents can drive sales and traffic by leveraging brands

October 16th, 2014 · No Comments

I’m a fan of brands and prefer a branded product over a cheap copy because national and international brands support their products with advertising which helps us turn stock sooner. I was discussing this recently with a newsagent around an alternative they said they had to the internationally successful Sylvanian Families. Sure the product they […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

UK newsagents offering Amazon pick-up service

October 16th, 2014 · No Comments

UK newspaper and magazine distributor Smiths News is facilitating newsagents offering Amazon product purchase pica-up service. Items ordered before 11.45am will be able to be picked by 4pm on the same day – in 500 participating newsagents and local shops.  Check out Gizmodo for the story. 2 likes

[Read more →]

Tags: Media disruption · newsagency of the future · Newsagency opportunities

Leverage the most often downloaded TV show

October 14th, 2014 · No Comments

The Walking Dead is a massive success in Australia and with episode one airing in the US 24 hours ago I bet it’s already been downloaded many times in Australia. If you stock Empire TV magazine, leverage interest in this show by making sure the full cover of the latest issue is on show where […]

[Read more →]

Tags: magazines · Newsagency opportunities

Thinking about our children in our businesses

October 14th, 2014 · 3 Comments

Do your kids work in your newsagency? I know many newsagencies where this is the case. Some are even into third generation family employee situations. It can be a blessing and a curse – all in a day in some businesses. In others it is a delight every day. While in others it can lead to hurtful […]

[Read more →]

Tags: Ethics · Newsagency challenges · Newsagency management · Newsagency opportunities

Sometimes the simplest ideas are the best

October 8th, 2014 · No Comments

I have looked at many retail situations over the last week in London and Manchester. I plan to do a video covering some of the insights. In advance of that, I was taken with the simplicity of the fixtures in this pop-up coffee shop in Manchester. Their use of pallets is excellent, demonstrating that sometimes […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities · Uncategorized

Smart newsagents will leverage Poo Pourri TV coverage

October 3rd, 2014 · 2 Comments

Poo Pourri was voted a hot product on The Living Roon on the Ten network tonight – introducing the product to more peoplet. Every bit of leverage helps. 6 likes

[Read more →]

Tags: Newsagency opportunities

Relocating crossword and puzzle titles in the newsagency

September 29th, 2014 · No Comments

As part of a refresh of the magazine offer in the newsagency we relocated crossword and puzzle titles last week. The photo shows the new placement. The result improves shopability and better represents the category. Whereas we previously had the titles over two tiers with a third of titles obscured, in this new display all titles can […]

[Read more →]

Tags: magazines · Newsagency management · Newsagency opportunities

Using the Jamie Oliver to drive magazine sales

September 28th, 2014 · No Comments

We have ensured customers see the full Jamie Oliver cover for the current issue of English Woman’s Weekly as this is what will drive impulse business for us. If you leave this issue in a usual magazine pocket you are less likely to achieve impulse purchases. I obsess take notice of covers as they are […]

[Read more →]

Tags: magazines · Newsagency opportunities

AFL Grand Final Day: a great day to get stuff done

September 27th, 2014 · 3 Comments

With shopping malls and the high street to be empty from just after lunchtime today as almost all of Victoria and plenty of Australia turns to the AFL Grand Final, it’s a terrific opportunity to work on your shop floor – relocating products, creating new displays, resetting your business. Take a moment this morning and […]

[Read more →]

Tags: Newsagency opportunities

My Little Pony popular

September 27th, 2014 · No Comments

I’m thrilled with the sales of the My Little Pony products we have got in. They are appealing to a different shopper than the other plush we have in store – including the Bronies I wrote about almost a year ago … a non-traditional plush shopper. We have them on the lease line – to […]

[Read more →]

Tags: Newsagency opportunities · Plush

Tapping into the selfie craze shows the value of being aware of trends

September 26th, 2014 · No Comments

With selfies so much in the news, newsagents have had an opportunity. Earlier this week News Corp. ran a story about using a Selfie Stick for this. Newsagents have had access for some time. I know newsXpress has been promoting it to members. The product in the photo is from newsagency supplier Last Diary Company – […]

[Read more →]

Tags: Newsagency opportunities

Leveraging the meerkat TV commercial

September 24th, 2014 · 2 Comments

For months now we have been selling meerkats from several suppliers as part of a campaign to leverage the popular meerkat TV commercials that have been running for several years. People are buying the meerkat figurines and plush solely because of the TV commercials. Our most successful location has been the counter – yes, people […]

[Read more →]

Tags: Newsagency opportunities

Halloween is big enough for Time Out to be interested

September 23rd, 2014 · No Comments

A few newsagents I have spoken with recently have said that Halloween is not a big season, not big enough for them to sell halloween products. My own experience is different. It’s bigger than some more traditional seasons for us. More fun too. The value of Halloween is reinforced with the cover story in Time […]

[Read more →]

Tags: magazines · Newsagency opportunities

Calendar terms illustrate the brokenness of the Australian magazine distribution model and how it hurts newsagents

September 23rd, 2014 · 8 Comments

The margin newsagents make on calendars from magazine distributors are a perfect example of the brokenness of the newsagency magazine distribution model. Distributors and publishers think they are doing us a favour offering 40% gross profit can delayed billing to January. These terms are out of date, they are unacceptable. I make 60% from calendars […]

[Read more →]

Tags: Calendars · magazine distribution · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

To newsagents selling Peppa Pig…

September 17th, 2014 · 5 Comments

ABC MD Mark Scott yesterday sent this tweet to his 59,400 Twitter followers showing him having a sit down meeting with Peppa Pig. Sales of Peppa Pig items – cards, wrap, plush, stationery etc –  are strong thanks treating the brand as a hero. With GP of 50% and more and with the traffic it generates, Peppa is a valuable brand […]

[Read more →]

Tags: Newsagency opportunities

Trying out the cashless butcher

September 16th, 2014 · 2 Comments

Last week I tried the cashless butcher I wrote about in May. Now that they have made the transition I wanted to experience it first have. I’d note: they are really cashless. I tried to pay with cash and they said no. In fact, I’d forgotten to bring a card and had to go back to […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

Wizard of Oz Itty Bittys very popular

September 16th, 2014 · No Comments

We have had the next range of Itty Bittys from Hallmark in store for a couple of weeks and already we have ordered more stock. Our sales are being driven by placement off-location: with cards as well as at the counter. Dorothy, the Lion and the Tin Man are the most popular. I’ve seen plenty […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities · Plush

Sunday newsagency management tip: use a focus group to guide you

September 14th, 2014 · No Comments

Focus groups are used by many businesses to test new products, advertising campaigns, business names, product packaging, business ideas – just about anything a business might be considering. While usually a big business approach, focus groups can work in small businesses like in your newsagency. For clarification on what a focus group is and how […]

[Read more →]

Tags: Management tip · Newsagency management · Newsagency opportunities

If you need inspiration to engage with Halloween…

September 13th, 2014 · 6 Comments

While Halloween in the US is huge compared to here in Australia, my experience is that it is growing every year. An average suburban newsagency fully engaged with the season could make between $1,000 and $2,000 in sales with between 50% and 60% GP – regardless of what nearby supermarkets and deep discount stores might […]

[Read more →]

Tags: Newsagency opportunities

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

Interactive Coke machine could help newsagents drive beverage sales

September 10th, 2014 · 1 Comment

I got to see the new in-store interactive Coke machine in action on the Gold Coast yesterday. It’s a heap of fun. You stand in front of the machine and it puts a wig over your image. It selects the wig based on its own assessment of how you look. In the morning it thought […]

[Read more →]

Tags: Newsagency opportunities

Many opportunities to leverage mega TV brands

September 10th, 2014 · No Comments

Sons of Anarchy is another hit TV show with an excellent merchandise opportunity for newsagents, especially if you are looking for male-skewed items. With different suppliers holding different licences it can be a challenge to get a broad range with which to tell a story.  Sons of Anarchy products could sell all year based on interest […]

[Read more →]

Tags: Newsagency opportunities