Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Sunday newsagency management tip: don’t discount before you need to

December 21st, 2014 · No Comments

A card shop near my newsagency yesterday had Hallmark boxed Christmas cards at 50% off. They are the only shop of seven or eight in the shopping centre with Hallmark cards boxed Christmas cards discounted. Others with discounted Christmas cards are the $2 and similar shops with unbranded product. We will not discount Christmas cards until Boxing Day. Sales […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Newsagents helping to make The Drover a best seller

December 17th, 2014 · No Comments

Alice Mabin’s book, The Drover, is doing stellar business for Australian newsagents after bookshops rejected it. I have it in my newsagencies – it’s an excellent book. Some customers are buying it for the history. Others buy it as a gift. The Drover is an excellent opportunity for our channel. I urge more newsagents to stock […]

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Tags: Book retailing · Newsagency opportunities

Leveraging Star Wars interest

December 17th, 2014 · No Comments

Mega brands offer an excellent pathway for newsagents to drive sales and attract new traffic. The Star Wars Itty Bitty pack from Hallmark has been terrific for us – popular with male shoppers and those buying for males. What is especially exciting is other Star wars products we have that we can pitch to these same […]

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Tags: Gifts · Newsagency opportunities

It’s an Olaf Christmas

December 13th, 2014 · No Comments

Olaf is the character people are loving this Christmas from what I can see. Whether it’s a plush item, a card, collectible POP! Vinyl or some other thing, if it is of Olaf, people love it. While the initial wave was kids who were into the movie, we are now seeing adults purchasing items, especially […]

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Tags: Newsagency opportunities

Wonderful note from the author of The Drover

December 12th, 2014 · 2 Comments

I received a wonderful note from Alice mavin, author of The Drover – a coffee table book I strongly recommend newsagents stock My name is Alice Mabin and I am the author of The Drover. I was at newsXpress Beechworth today and Vaughan showed me the post you put on your newsagency blog. I just […]

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Tags: Book retailing · Newsagency opportunities

Coles reminder on gift cards

December 12th, 2014 · No Comments

A visit to your local Coles is a good reminder about the placement of gift cards this time of the year. In one Coles I was in yesterday they placed gift cards at the main entrance – you could not miss them. This is an excellent reminder to newsagents to check where gift cards are […]

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Tags: Newsagency opportunities

Collectors are valuable newsagency shoppers

December 10th, 2014 · No Comments

Collectors are a valuable customers – the challenges are discovering what they collect and understanding them. This was brought home to me last week when I delved into the world of the Breaking Bad collector, the world of someone who will purchase items related to the show and the knowledge they have about what they collect. […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · Newsagency opportunities

Australian newsagent discount voucher success reported in the UK

December 8th, 2014 · 3 Comments

Better Retailing has published a terrific report on our success with discount vouchers. I met with Steve Denham, a former UK newsagent and regular commenter here, who wrote the article when in the UK six weeks ago. We had a good talk about discount vouchers and their impact on sales. A year and eleven months […]

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Tags: Newsagency management · Newsagency opportunities

Love for The Melting Snowman as strong as ever

December 8th, 2014 · No Comments

This is our third year with The Melting Snowman and sales are as strong as ever. We thought it might slow and so placed it among all Christmas products and not under the spotlight at the counter as for the last two years. It’s sold from the regular Christmas table. It’s purchased as a gift for a […]

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Tags: Gifts · Impulse lines · Newsagency opportunities

Inspiring hamper display

December 6th, 2014 · No Comments

I was impressed with this hamper display I saw in Hong Kong last Sunday and share it here as inspiration for newsagents who are offering hampers or gift baskets as a service. The display in the photo is used for harvesting orders for deliveries. I know of newsagencies in Australia where hampers are offered off the shelf. […]

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Tags: Newsagency opportunities · retail · visual merchandising

Is a newsagency a good business to own?

December 5th, 2014 · No Comments

Here is a brief video I did last week to answer this question I am asked daily by potential newsagency business purchasers and others interested in our channel – Is a newsagency a good business to own? I decided to do the video because of the negative press around the tatts and some other issues […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

Take a look at how one Coles supermarket presents greeting cards three days in a row

December 5th, 2014 · 2 Comments

I visited my local Coles supermarket on Tuesday, Wednesday and Thursday this week to see how they presented cards, to see if the display was cared for through the week. Here is how I found the cards by my local Coles supermarket on Tuesday this week at around 5:30pm. The display was messy and uninviting. […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

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Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Licenced products that ought to be on newsagents’ radar

December 4th, 2014 · 2 Comments

License magazine has published the top toy licences for boys and girls for 2014. It’s a shopping list for newsagents who want to be strong in this space. 2014 Top Toys for Boys LEGO Cars and trucks Teenage Mutant Ninja Turtles Video games Hot Wheels Xbox One PlayStation4 Transformers Remote-controlled vehicles (Tie) Marvel action figures–Tablet/Apple […]

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Tags: Newsagency opportunities · Trends

A good example of beacon branding to drive magazine sales

December 2nd, 2014 · No Comments

Beacon branding is the use of magazines to signpost a section of your magazine department. It is the use of magazine as the sign. Beacon branding draws customers to specialist sections. You can use less signs and visually de-clutter. This photo shows how we have been using beacon branding in one of my newsagencies to draw attention to the […]

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Tags: magazines · Newsagency opportunities

Dog and cat items = easy impulse purchases

December 1st, 2014 · No Comments

Passionate dog and cat lovers are valuable shoppers to attract and serve in our newsagencies. Calendars, mugs, books, magnets and even Christmas ornaments and trickiest sell easily when they have a dog or cat theme. I have written here many times in the past about terrific commercial opportunities open to newsagency from serving pet lovers. We […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Customers will travel to a newsagency that has what they want

December 1st, 2014 · No Comments

We have customers travelling through many suburbs to shop with us because they know we stock the Frankie diary. Having travelled for this purchase, they often shop the shop and select other items they like. We deliberately source items to interest the Frankie customer not just at Christmas but all through as is a demographically important […]

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Tags: Business planning · Diaries · magazines · Newsagency opportunities

Effective aisle end in a local WH Smith store

December 1st, 2014 · 1 Comment

Check out the aisle end I saw in a WH Smith shop in Sydney last week. This is the same style as one from Europe I wrote about six weeks ago. What most newsagents make decisions and manage their businesses from their local perspective. I am posting this photo today as evidence of the global […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: How to quit stock in your newsagency

November 30th, 2014 · No Comments

If you ever wonder about how to quit stock that is not moving in your newsagency, follow what the majors do. They take it off the usual shelving, stack it without car on temporary shelving in a high traffic location and they price it to sell. The photo is of a discount placement in a […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

If you are selling kinetic sand

November 28th, 2014 · 5 Comments

On The Living Room tonight on Network Ten Kinetic Sand is featured as a Christmas gift. If you sell this product make sure you have it out in a good location – to make the most of the publicity. While the majors are now onto this product, our channel still has an opportunity here. We […]

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Tags: Newsagency opportunities

Pie Face a timely reminder about the importance of a healthy core

November 27th, 2014 · No Comments

The appointment of Administrators to the Pie Face retail chain is disappointing for a high-profile Aussie retail start up. It’s never good reading about a retail group in such trouble. News reports this week have gone into some detail about challenges for the business that led to the owners bringing in the Administrators. The stories […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Sydney newsagents – visit Dymocks for inspiration

November 19th, 2014 · No Comments

Newsagents close to Sydney should visit Dymocks for inspiration. In the cross over between the two retail locations on Gorge Street in the CBD there is a sizeable area devoted to what I’d call premium novelty products. I say premium as these items are not cheap and nasty. This section of Dymocks offers excellent inspiration […]

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Tags: Geekery · Gifts · Newsagency management · Newsagency opportunities

Sunday newsagency management advice: know the efficiency of your top traffic generator products

November 16th, 2014 · No Comments

The top selling item in your newsagency may be among your least efficient. In a recent study of newsagency shopper basket data where a daily newspaper was the top selling item, it was the item most often purchased alone. In a typical Australian newsagency, the main daily newspaper is purchased alone 79% of the time. […]

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Tags: Management tip · Newsagency management · Newsagency opportunities · Newspapers

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail

Sunday newsagency management tip: fail well

November 2nd, 2014 · 4 Comments

It’s natural to fear failure in personal and business life. Online and offline gossip about friends, colleagues, competitors and others is often about failure, intensifying our own fear of failure. Today, news of failure is amplified more than ever because of the ready access to the megaphones of social media. My uneducated theory is that volume of […]

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Tags: Ethics · Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · Optimism · Small Business · Social Media · Social responsibility