Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

newsXpress marketing to newsagents

May 3rd, 2016 · No Comments

Here is the content of an email sent to newsagents last week promoting newsXpress: Innovation for newsagents. If you want new traffic, a higher than average gross profit, a fresh in-store look and excitement about the future of your business, consider newsXpress. here is just some of what we have delivered this year: National e-commerce strategy. newsXpress […]

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Tags: newsagency marketing · Newsagency marketing group · Newsagency opportunities · Newsagent representation

Sunday newsagency challenge: rank your competitors

April 17th, 2016 · No Comments

Make a list of the competitors of your business with #1 being the biggest / toughest / most important competitor. next, get everyone in your business to make their list. lay all the lists out in front of you and see if they show you anything you had not realised about your business. I did […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: be professional in your front of store pitch

April 17th, 2016 · 2 Comments

Take a look at the front of your retail business, looking at it as if you are customer approaching the shop or walking past. What do you see? What is the key message pitched to attract people to the business and to step in through the front door? If this your best pitch? Are you […]

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Tags: Management tip · marketing · Newsagency management · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: magazine placement as in-store marketing

April 17th, 2016 · No Comments

We made a crazy change to magazine placement in the newsagency on Friday last week –  placing entertainment / film magazines between car magazines and motorcycle magazines. The photo shows the result of the move. Click on it for a bigger version. I call this a crazy move as it is against what is usual […]

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Tags: magazines · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

What have you done about the price rise of postage stamps?

April 15th, 2016 · 6 Comments

A newsagent expressed concern to me yesterday about the impact of the price increase for postage stamps on their greeting card sales. I asked whether they had taken steps to mitigate the situation, to soften the impact. They said no. I asked if their marketing group had offered advice, they said no. This surprised me. […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

Is it time to change friends in/of your newsagency?

April 13th, 2016 · No Comments

Who do you talk to about your retail business? Are they sympathetic, pandering almost? Or, do they challenge your perception of your business? Do they agree with everything you say? Do they offer pity as a response for you explaining your situation? Good friends will challenge what you say. They will ask tough questions to […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

AFL licenced products important in the newsagency

April 13th, 2016 · No Comments

With so much AFL generated traffic for footy cards and newspapers, it is good business to have a broader range of AFL products. While we have the usual mix of gift items. There are a couple of products that stand out for a special mention, the socks and the keychains. We have both in good impulse […]

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Tags: Management tip · Newsagency opportunities

The People’s Friend and Reader’s Digest made fore each other

April 11th, 2016 · No Comments

The latest issues of The People’s Friend and Reader’s Digest magazines sit well together so that is what we have done. Placing Reader’s Digest in front of The People’s Friend will not hurt sales of the latter. Hopefully, the simple move drives sales of both that we might otherwise not have achieved. Take a moment and make this […]

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Tags: magazines · Newsagency opportunities

Sunday newsagency challenge: reconfigure your pens

April 10th, 2016 · No Comments

Pens can account for a third of your stationery sales where stationery does not include ink. Pens can give you the best return of space and best return on inventory investment. They respond well to a refresh of the display, professional branding, easy access and good customer service. Lift your game on pens and expect […]

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Tags: Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

How unicorn season is attracting new shoppers to the newsagency

April 7th, 2016 · No Comments

Six months newsXpress conceived the idea of a unicorn season, to commence right after Easter this year. A terrific mix of suppliers got on board to ensure a good mix of unicorn product catering to a broad age range. This was important as the research in Australia and overseas indicated a broad demographic being interested […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities · Optimism

Do I think a newsagency is a good business to buy?

March 30th, 2016 · 10 Comments

Further to my post yesterday, the question do you think a newsagency is a good business to buy? is one I am also asked regularly. Any newsagency is a good business to buy to the right purchaser, the person most suited for that business. The answer really does come back to the purchaser because they […]

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Tags: buying a newsagency · Newsagency management · newsagency of the future · Newsagency opportunities

Another perfect local product

March 23rd, 2016 · No Comments

Further to my post below. While it does not work in regional and rural towns, the local editions of Monopoly are a treat for businesses in the cities covered – not only for local shoppers but also as gifts for visitors when they arrive or leave. Sometimes we have to show and tell customers what […]

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Tags: Gifts · Newsagency opportunities

Melbourne Toy Fair an excellent opportunity for newsagents

March 22nd, 2016 · 13 Comments

The Melbourne Toy Fair has been terrific again this year. Finishing today mid afternoon, the attendee mix has been varied: toy retailers, gift retailers, newsagent retailers and more. The supplier mix exhibiting has been equally diverse covering toy, hobby, collectible, art, gift, game and other products. This is a valuable trade show for retailers and for […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities

There has been a shift in what matters to newsagents

March 16th, 2016 · No Comments

I am in the middle of participating in user meetings around the country with my POS software company Tower Systems. Today, I am in Canberra, where I will meet with 20+ small business retailers. These sessions are being attended by newsagents as well as owners of garden centres, jewellers, bike shops, gift shops and pet […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

WH Smith on the march in Australia, challenging newsagents

March 15th, 2016 · 2 Comments

WH Smith, the UK public company operating newsagencies in high street, shopping centre, travel and other locations worldwide is expanding its presence in Australia. Through its WH Smith branded businesses to company is delivering a best-practice retail experience. I anticipate we will see more of these stores open in malls and even on the high […]

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Tags: Competition · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Save time and money, label fewer magazines

March 14th, 2016 · 4 Comments

I was talking with a newsagent in Sydney today about their approach to labelling magazines. If they follow my advice they will cut their label printing by more than half. The money saved on labels and labelling with add to thousands over a year for this busy business. In addition to the time and label […]

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Tags: Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: create a unique magazine narrative

March 13th, 2016 · No Comments

Take a careful look at the magazines you sell and pitch titles together to create a narrative unique to your business. For example, these three vintage themed magazines can be promoted together targeting vintage lovers while the titles themselves regularly sit in different categories of the magazine department. One way we can grow magazine sales […]

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Tags: magazines · marketing · marketing tip · newsagency marketing · Newsagency opportunities

This newsagency front window lets the business down

March 10th, 2016 · No Comments

This newsagency front window faces a busy capital city street. It represents a missed opportunity. In this city there are many magazine outlets – newsagencies, supermarkets and convenience stores. This low margin product window display is not pitching a point of difference. If I had this shop I would be promoting unique and high-margin product […]

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Tags: magazines · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

The changing Coles supermarket greeting card model

March 9th, 2016 · 6 Comments

I noticed this new Hallmark branded greeting card offer last night in an inner suburban Coles supermarket I check out every week or so. What is new is the two spinners at either end and the twenty-four pockets of $2 cards in the middle top tier of the unit. The investment by Coles and Hallmark […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

An insight from the publisher of Lunch Lady and why we should not early return this title

March 8th, 2016 · 3 Comments

I have been talking with the publisher of Lunch Lady magazine and through this gained an insight into the impact of early returns. Please do not early return this title as it is highly sought after and because it will sell right through the on-sale.  This is a title through which you can promote your […]

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Tags: magazines · Newsagency opportunities

Sunday newsagency challenge: have position descriptions

March 6th, 2016 · No Comments

Does each person working in your newsagency business have a position description? If not, create them. This is essential if their performance is to be measured. Not having a position description leaves the business and the employee vulnerable. If you are in a marketing group ask for a template. 8 likes

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities

Storytelling is magazine placement

March 2nd, 2016 · No Comments

The decisions we make in placing magazines on our retail shelves represent a kind of storytelling. Look at the current issues of The Australian Women’s Weekly and Mindfood next to each other. Each features Helen Mirren on the cover, and for similar reasons related to age. Whereas an average retailer will put the titles in their […]

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Tags: magazines · newsagency marketing · Newsagency opportunities · Tactical display

Sunday newsagency challenge: promote cards outside your shop

February 28th, 2016 · No Comments

When was the last time you marketed your cards outside your newsagency? You have competitors actively marketing to attract your card shoppers to their businesses. Compete with them or plan for declining card sales. 8 likes

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Tags: Greeting Cards · Newsagency challenges · Newsagency management · Newsagency opportunities

Loving retro in the newsagency

February 27th, 2016 · No Comments

Retro products are easy to sell right now so I love it when a magazine offers a retro cover like the last ever issue of Cleo and this copy of Mojo I noticed in the newsagency today. the cover gives us an opportunity to promote the magazine outside the usual magazine department placement with other […]

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Tags: magazines · Newsagency opportunities

Newsagency software user meetings

February 27th, 2016 · No Comments

My newsagency software company announced capital city user meetings a couple of weeks ago. Included in the free sessions will be retail management advice. These are not sales events – rather the goal is to help small business retailers leverage their IT investment for even better outcomes. The start time is 8am so as to […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities