Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Halloween is big enough for Time Out to be interested

September 23rd, 2014 · No Comments

A few newsagents I have spoken with recently have said that Halloween is not a big season, not big enough for them to sell halloween products. My own experience is different. It’s bigger than some more traditional seasons for us. More fun too. The value of Halloween is reinforced with the cover story in Time […]

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Tags: magazines · Newsagency opportunities

Calendar terms illustrate the brokenness of the Australian magazine distribution model and how it hurts newsagents

September 23rd, 2014 · 8 Comments

The margin newsagents make on calendars from magazine distributors are a perfect example of the brokenness of the newsagency magazine distribution model. Distributors and publishers think they are doing us a favour offering 40% gross profit can delayed billing to January. These terms are out of date, they are unacceptable. I make 60% from calendars […]

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Tags: Calendars · magazine distribution · magazines · Newsagency management · newsagency of the future · Newsagency opportunities

To newsagents selling Peppa Pig…

September 17th, 2014 · 5 Comments

ABC MD Mark Scott yesterday sent this tweet to his 59,400 Twitter followers showing him having a sit down meeting with Peppa Pig. Sales of Peppa Pig items – cards, wrap, plush, stationery etc –  are strong thanks treating the brand as a hero. With GP of 50% and more and with the traffic it generates, Peppa is a valuable brand […]

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Tags: Newsagency opportunities

Trying out the cashless butcher

September 16th, 2014 · 2 Comments

Last week I tried the cashless butcher I wrote about in May. Now that they have made the transition I wanted to experience it first have. I’d note: they are really cashless. I tried to pay with cash and they said no. In fact, I’d forgotten to bring a card and had to go back to […]

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Tags: Newsagency management · Newsagency opportunities

Wizard of Oz Itty Bittys very popular

September 16th, 2014 · No Comments

We have had the next range of Itty Bittys from Hallmark in store for a couple of weeks and already we have ordered more stock. Our sales are being driven by placement off-location: with cards as well as at the counter. Dorothy, the Lion and the Tin Man are the most popular. I’ve seen plenty […]

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Tags: Newsagency management · Newsagency opportunities · Plush

Sunday newsagency management tip: use a focus group to guide you

September 14th, 2014 · No Comments

Focus groups are used by many businesses to test new products, advertising campaigns, business names, product packaging, business ideas – just about anything a business might be considering. While usually a big business approach, focus groups can work in small businesses like in your newsagency. For clarification on what a focus group is and how […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

If you need inspiration to engage with Halloween…

September 13th, 2014 · 6 Comments

While Halloween in the US is huge compared to here in Australia, my experience is that it is growing every year. An average suburban newsagency fully engaged with the season could make between $1,000 and $2,000 in sales with between 50% and 60% GP – regardless of what nearby supermarkets and deep discount stores might […]

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Tags: Newsagency opportunities

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

Interactive Coke machine could help newsagents drive beverage sales

September 10th, 2014 · 1 Comment

I got to see the new in-store interactive Coke machine in action on the Gold Coast yesterday. It’s a heap of fun. You stand in front of the machine and it puts a wig over your image. It selects the wig based on its own assessment of how you look. In the morning it thought […]

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Tags: Newsagency opportunities

Many opportunities to leverage mega TV brands

September 10th, 2014 · No Comments

Sons of Anarchy is another hit TV show with an excellent merchandise opportunity for newsagents, especially if you are looking for male-skewed items. With different suppliers holding different licences it can be a challenge to get a broad range with which to tell a story.  Sons of Anarchy products could sell all year based on interest […]

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Tags: Newsagency opportunities

Will baby #2 give a big a bounce?

September 9th, 2014 · No Comments

As a retailer focussed on the bottom line, I wonder of baby #2 will deliver the sales bump of baby #1. I’m guessing not but I am not an expert in these things. The key value of the royal family to me and my business is sales of products. 1 likes

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Tags: Newsagency opportunities

New Idea early publication delivers excellent sales bump

September 8th, 2014 · No Comments

The image shows the sales decay for New Idea between Monday last week and mid Saturday afternoon compared to the average for three weeks at this time last year. In addition to excellent overall year on year growth being achieved for New Idea (against trend I’d note), you can see the impact of the early […]

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Tags: magazines · Newsagency opportunities

Leveraging Doctor Who interest

August 23rd, 2014 · No Comments

We’re embracing interest this week in all things Doctor Who with collectibles on show as well as Doctor Who titles next to the Doctor Who partwork which launched Monday. Doctor Who fans spend money on their passion the TV show and the brand more generally. 2 likes

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Tags: magazines · Newsagency opportunities

Where else can you try before you buy?

August 20th, 2014 · No Comments

Further to my post a couple of days ago about welcoming magazine readers in my newsagency, I have been thinking about businesses where the try before you buy approach is vital to their success: Car dealerships. Who buys a car without a test drive for a day or more. Clothing. They encourage you to try on […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities

What can magazine publishers and or magazine distributors do to stop newsagents early returning magazines?

August 14th, 2014 · 9 Comments

I asked this question as part of my early returns survey this past weekend. Here are all the responses – from survey participants, not me – to this question exactly as entered except for some spelling corrected. The sequence is that in which they were entered by newsagents with response #144 being the first. Magazine […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency opportunities · Newsagent representation

Another reason to promote Peppa Pig

August 14th, 2014 · 1 Comment

The live Peppa Pig show touring Australia is generating excellent interest and giving us plenty of opportunities for selling the Hallmark Peppa Pig cards and the Peppa Pig licenced gifts, plush and other products we have access to. This is a mega brand that fits nicely within newsagency businesses. It’s important we are aware of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

News Corp. David Attenborough DVD promotion to soften impact of newspaper price rise

August 6th, 2014 · 5 Comments

The same day the the cover price of the Herald Sun and other News Corp. newspapers increases the company is launching the David Attenborough DVD series in a marketing campaign that is expected to be successful in driving sales as people collect the coupon that is necessary for getting a DVD. Shopper interest in the […]

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Tags: Newsagency opportunities · Newspaper marketing

Making the most of Empire magazine cover story

August 3rd, 2014 · No Comments

Make sure you have the latest issue of Empire magazine in at least one additional location. With the movie The Guardians of the Galaxy the how movie story at the moment right now is when we can sell this magazine – it we put it in front of our customers. 1 likes

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Tags: magazines · Newsagency opportunities

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

If you are looking to buy a newsagency

July 28th, 2014 · No Comments

I am aware of several new newsagency locations in centres. If you are looking to open a newsagency in Victoria, New South Wales or Queensland, please contact me by email or phone (0418 321 338). 1 likes

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Tags: Newsagency for sale · Newsagency opportunities

Retro products work in a newsagency

July 28th, 2014 · 1 Comment

We continue to have success with retro products from mugs to magnets to retro toys like these pushing puppets. I love seeing an older shopper showing them to someone. You know if they pick it up the chances of them purchase increase dramatically. We have had these on the shop floor – near our greeting […]

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Tags: Fun · Gifts · Newsagency opportunities

How to grow your newsagency

July 23rd, 2014 · 14 Comments

Here is a video shot just over a week ago looking at one of the most valuable tools I am finding for growing my newsagency – discount vouchers. This video looks at the April through June data. To those who say this is a post advertising Tower Systems, I’d note that POS Solutions say they […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Finger puppets!

July 23rd, 2014 · No Comments

Here is a good example of the type of impulse purchase item that works well at the counter. Kids, parents and grandparents love these finger puppets. They purchase them for a kid right away – instead of a candy – or to slip in a card and post. While c-stores, supermarkets and plenty or others […]

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Tags: Newsagency opportunities

New Blackhawk gift cards gives us an opportunity to leverage online sales

July 4th, 2014 · No Comments

Gift cards launched this week by Blackhawk – sold to newsagents through Touch – offer newsagents an opportunity to better connect with online and other sales. Cards for purchases from Facebook, Ticketmaster, XBOX and reloadable Visa cards are good products for us to have in-store. Gift cards are easy gifts to include with a greeting card. Indeed, […]

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Tags: Newsagency opportunities

Excellent growth in craft and hobby magazine sales

July 3rd, 2014 · No Comments

Earlier this year we nervously moved craft magazines to a lower shelf location, below weeklies. The downside is that shoppers have to reach down to select a title. The upside is that more shoppers are at this part of the magazine department than any other. In January through June 2014 we racked up a 45% increase […]

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Tags: magazines · Newsagency management · Newsagency opportunities