Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

A stunning newsagency success story

July 29th, 2015 · No Comments

I was thrilled to hear from a newsagent yesterday who won a $313.17 purchase of good margin product from a customer who redeemed a $10.00 discount voucher from a purchase earlier that day. The success is an endorsement of consistency at the sales counter. The customer was a tourist, in town for a few hours. […]

[Read more →]

Tags: marketing · Newsagency management · Newsagency opportunities

Sunday newsagency challenge: risk $500

July 26th, 2015 · No Comments

Give a staff member who has never had responsibility for purchasing stock up to $500 to spend on a new product for your business. Tell them to find new products you have never sold that they think will help attract new shoppers to the business. Stay out of their way. Let them spend the money, […]

[Read more →]

Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Money making tip: the perfect counter offer

July 25th, 2015 · No Comments

For years we have sold more Angel Flames at the counter than in the usual location in the party department. I encourage all newsagents to do this – you will for certain have customers purchasing these terrific candles in impulse, adding valuable margin dollars to purchases. We get our Angel Flames from Jasnor. 5 likes

[Read more →]

Tags: Management tip · marketing tip · Newsagency management · Newsagency opportunities

Do this one thing and your sales of Better Homes and Gardens will increase

July 25th, 2015 · 8 Comments

This is an easy move every newsagent can make and from which every newsagent will benefit. Whether your newspapers are stacked flat, in a stand or on a shelf like we have, make room for one stack or pocket of Better Homes and Gardens and your sales of the magazine will increase. If you are worried about having […]

[Read more →]

Tags: magazines · Newsagency management · Newsagency opportunities

Newsagent opportunity: ABC shops to be phased out

July 23rd, 2015 · 2 Comments

In another example of the challenges for book, music and filmed entertainment retailing, the ABC has announced it will phase out its shops. While challenging news for ABC staff, this move presents opportunities for some newsagents. In our shops every day we serve customers who like that they browse and purchase in store rather than […]

[Read more →]

Tags: Newsagency opportunities

Updated advice on doing a magazine relay in your newsagency

July 23rd, 2015 · 5 Comments

In the three years since I published my article How to do a magazine relay in your newsagency plenty has changed. In this post I provide up to date advice. I hope you find it useful. Before you start the relay, consider the amount of space you want to allocate to magazines. Do not allocate […]

[Read more →]

Tags: magazine distribution · Magazine oversupply · magazines · Management tip · Newsagency management · Newsagency opportunities

Transurban stops using Australia Post – an opportunity for newsagents

July 21st, 2015 · 7 Comments

Some newsagents  are seeing more traffic thanks to Australia Post no longer doing Transurban (Citylink in Victoria, Go via in Queensland and eventually Roam in Sydney) account top-ups. The challenge for newsagents is the 55 cent fee they get for what can be a sizeable transaction. The impact is around banking, to ensure money is […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

Specialist magazines in specialty retail

July 21st, 2015 · No Comments

In the UK over the last few days I have seen plenty of specialist magazines not in newsagencies or other traditional magazine outlets but, instead, in specialty retail. I saw Kinfolk earlier today in a gift / fashion / coffee house in Harrogate. It looked completely at home. While this type of specialty retail placement […]

[Read more →]

Tags: magazines · Newsagency opportunities

Sunday newsagency challenge: replace EVERYTHING at your counter

July 19th, 2015 · No Comments

Remove everything you sell at your counter from the counter and replace it with completely different products that are usually not at your counter. This idea is designed to disrupt you and your customers. Track the results for a week and see how they compare to what you usually sell from the counter. If you keep doing […]

[Read more →]

Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Terrific email from a magazine publisher

July 18th, 2015 · 6 Comments

Check out this terrific email from Dave Brazier, Publisher and Editor of Boar it up Ya and Shoot Ferals Australia magazines: Hi Mark how are things? I cannot remember if I advised you of some changes I’ve made to assist in helping Newsagents that little more. Reading your thoughts on IPS on the Blog prompted me to […]

[Read more →]

Tags: magazines · Newsagency opportunities

RETAIL NEWSAGENCY SALES BENCHMARK APRIL – JUNE 2015 vs. 2014

July 15th, 2015 · No Comments

The June quarter was tough newsagents. Sales in the core traffic driver of magazines declined more sharply than in recent quarters. Add to this the continuing decline in newspaper sales and we ought to be very concerned as the traffic from print media sits been at the core of viability for many newsagencies. Cards, too, […]

[Read more →]

Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Growing a high street newsagency – a story of inspiration for newsagents

July 14th, 2015 · No Comments

I my analysis for the April – June newsagency sales benchmark study I am fortunate to have data for this suburban high street newsagent. The year on year results reflect the challenges of the traditional newsagency and the benefits to be gained by approaching the challenges as opportunities: Number of sales: up by 1%. Average sale […]

[Read more →]

Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Why I think the ANF advice on adult colouring is flawed

July 11th, 2015 · 4 Comments

The ANF published an article this week about adult colouring that focused only on products from Gotch and Network. I hope newsagents do not rely on the ANF advice as it is flawed and late, many months late. Adult colouring is not a recent craze. Newsagents in newsagency marketing groups or plugged to trends know this […]

[Read more →]

Tags: Newsagency challenges · Newsagency management · Newsagency opportunities · Newsagent representation

Growing a rural newsagency – an inspiring success story for all newsagents

July 10th, 2015 · No Comments

I am fortunate to see data for many newsagencies when I do the quarterly newsagency benchmark studies. Here are inspiring results for the June 2015 quarter I have for one newsagency located in a small country town with a population of less than 1,500: Number of sales: down 11%. Average sale value: up 27%. Average items […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

New Idea One Pot Dinners sells with newspapers

July 10th, 2015 · No Comments

We are having success with this placement of New Idea One Pot Dinners with newspapers. While we have it with food titles and New Idea itself, it is this placement with newspapers that has worked best for us of far. 1 likes

[Read more →]

Tags: magazines · Newsagency opportunities

If you are in Queensland…

July 3rd, 2015 · No Comments

Gift HQ is a terrific trade show in Brisbane starting tomorrow. I am one of eight speakers speaking on business development and growth topics. I am sharing New Loyalty insights. Anyone visiting Gift HQ who would like to catch up let me know: 0418 321 338. 4 likes

[Read more →]

Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Magazine publishers: careful what you wish for

July 2nd, 2015 · 3 Comments

For years there have been differences between how magazine publishers with products in newsagencies and supermarkets treat these retail channels. While newsagents have complained, they have done nothing serious about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better gifts with purchase […]

[Read more →]

Tags: Ethics · magazine distribution · magazines · Newsagency challenges · newsagency of the future · Newsagency opportunities

Optimism sells at the newsagency counter

July 1st, 2015 · 1 Comment

This range of optimistic cards is working a treat at the newsagency counter. They are from Affirmations in NSW. Customers comment about the positive messages. I can tell these products make people happier at the newsagency counter. The images and words slow people. They also provide us with an opportunity to pitch a point of […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities · Optimism

Yes, newsagents can sell gifts priced over $20

June 29th, 2015 · 1 Comment

I can’t sell gifts over $20. This is a common comment I hear from newsagents when I talk about the need for us to explore new product category opportunities at price points of $100, $200 and more. In Cairns a week ago a newsagent made the comment at the Newsagency of the Future session. I […]

[Read more →]

Tags: Management tip · Newsagency management · Newsagency opportunities

Newsagency of the Future on the Gold Coast next week

June 27th, 2015 · No Comments

The next Newsagency of the Future workshop is Wednesday July 1 at 11 am at the Surfers Paradise Marriott. Click here to book. It’s free. As with each workshop, this one is an evolution from the last (in Cairns last Saturday). The content evolves as more insights are gained and more data harvested. The changes […]

[Read more →]

Tags: Newsagency challenges · newsagency of the future · Newsagency opportunities

Time to promote Tour de France program

June 27th, 2015 · 2 Comments

It’s terrific to see support for newsagents on social media from those behind the official Tour de France guide. This tweet was sent to to 37,300 followers and retweeted to others. I love that they directly call our newsagents. We ought to appreciate this support by actively promoting the title in our businesses. The official Tour de […]

[Read more →]

Tags: magazines · Newsagency opportunities

The challenge of an up-sell with transport tickets

June 26th, 2015 · No Comments

7-Eleven outlets pitch up-sells well at the counter. No matter when you visit there are several offers. I have noticed recently in Victoria they are targeting Myki top-up shoppers. This week it is offering Extra gum with a Myki top-up or purchase. The $2 offer is good value. There are several lessons from the 7-Eleven […]

[Read more →]

Tags: confectionary · Newsagency opportunities

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · No Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

[Read more →]

Tags: marketing · newsagency marketing · Newsagency opportunities

Leveraging the GoT franchise

June 23rd, 2015 · No Comments

With the latest series at an end, now is the time to leverage Game of Thrones merchandise. Anything with Jon Snow is especially popular. If you are asking what is game of Thrones you are too late. If you are asking which suppliers have product you are probably already too late. For these pop culture […]

[Read more →]

Tags: newsagency of the future · Newsagency opportunities

EB Games shows how to run a sale

June 22nd, 2015 · No Comments

I love how EB games at Westfield Knox dressed their store for a sale at the weekend. You could not miss this – the signage was visually strong and consistent. Nothing timid about their approach – no three or four signs. They gave over the whole store to the sale. I am inspired by their […]

[Read more →]

Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities