Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Leveraging Doctor Who interest

August 23rd, 2014 · No Comments

We’re embracing interest this week in all things Doctor Who with collectibles on show as well as Doctor Who titles next to the Doctor Who partwork which launched Monday. Doctor Who fans spend money on their passion the TV show and the brand more generally. 2 likes

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Tags: magazines · Newsagency opportunities

Where else can you try before you buy?

August 20th, 2014 · No Comments

Further to my post a couple of days ago about welcoming magazine readers in my newsagency, I have been thinking about businesses where the try before you buy approach is vital to their success: Car dealerships. Who buys a car without a test drive for a day or more. Clothing. They encourage you to try on […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities

What can magazine publishers and or magazine distributors do to stop newsagents early returning magazines?

August 14th, 2014 · 9 Comments

I asked this question as part of my early returns survey this past weekend. Here are all the responses – from survey participants, not me – to this question exactly as entered except for some spelling corrected. The sequence is that in which they were entered by newsagents with response #144 being the first. Magazine […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency opportunities · Newsagent representation

Another reason to promote Peppa Pig

August 14th, 2014 · 1 Comment

The live Peppa Pig show touring Australia is generating excellent interest and giving us plenty of opportunities for selling the Hallmark Peppa Pig cards and the Peppa Pig licenced gifts, plush and other products we have access to. This is a mega brand that fits nicely within newsagency businesses. It’s important we are aware of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

News Corp. David Attenborough DVD promotion to soften impact of newspaper price rise

August 6th, 2014 · 5 Comments

The same day the the cover price of the Herald Sun and other News Corp. newspapers increases the company is launching the David Attenborough DVD series in a marketing campaign that is expected to be successful in driving sales as people collect the coupon that is necessary for getting a DVD. Shopper interest in the […]

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Tags: Newsagency opportunities · Newspaper marketing

Making the most of Empire magazine cover story

August 3rd, 2014 · No Comments

Make sure you have the latest issue of Empire magazine in at least one additional location. With the movie The Guardians of the Galaxy the how movie story at the moment right now is when we can sell this magazine – it we put it in front of our customers. 1 likes

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Tags: magazines · Newsagency opportunities

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

If you are looking to buy a newsagency

July 28th, 2014 · No Comments

I am aware of several new newsagency locations in centres. If you are looking to open a newsagency in Victoria, New South Wales or Queensland, please contact me by email or phone (0418 321 338). 1 likes

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Tags: Newsagency for sale · Newsagency opportunities

Retro products work in a newsagency

July 28th, 2014 · 1 Comment

We continue to have success with retro products from mugs to magnets to retro toys like these pushing puppets. I love seeing an older shopper showing them to someone. You know if they pick it up the chances of them purchase increase dramatically. We have had these on the shop floor – near our greeting […]

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Tags: Fun · Gifts · Newsagency opportunities

How to grow your newsagency

July 23rd, 2014 · 14 Comments

Here is a video shot just over a week ago looking at one of the most valuable tools I am finding for growing my newsagency – discount vouchers. This video looks at the April through June data. To those who say this is a post advertising Tower Systems, I’d note that POS Solutions say they […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Finger puppets!

July 23rd, 2014 · No Comments

Here is a good example of the type of impulse purchase item that works well at the counter. Kids, parents and grandparents love these finger puppets. They purchase them for a kid right away – instead of a candy – or to slip in a card and post. While c-stores, supermarkets and plenty or others […]

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Tags: Newsagency opportunities

New Blackhawk gift cards gives us an opportunity to leverage online sales

July 4th, 2014 · No Comments

Gift cards launched this week by Blackhawk – sold to newsagents through Touch – offer newsagents an opportunity to better connect with online and other sales. Cards for purchases from Facebook, Ticketmaster, XBOX and reloadable Visa cards are good products for us to have in-store. Gift cards are easy gifts to include with a greeting card. Indeed, […]

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Tags: Newsagency opportunities

Excellent growth in craft and hobby magazine sales

July 3rd, 2014 · No Comments

Earlier this year we nervously moved craft magazines to a lower shelf location, below weeklies. The downside is that shoppers have to reach down to select a title. The upside is that more shoppers are at this part of the magazine department than any other. In January through June 2014 we racked up a 45% increase […]

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Tags: magazines · Newsagency management · Newsagency opportunities

Using local products to strengthen your local voice

July 2nd, 2014 · No Comments

These Tiny Tracks CDs are produced by a local musician and they feature his arrangements and instrumentations of international music hits – in the form of lullabies to help kids relax and sleep. They are uniquely Australian product showing off Australian entrepreneurship. Having Tiny Tracks at the counter or in the gift department enables us to […]

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Tags: Gifts · Newsagency management · Newsagency opportunities

Sell locally produced products for a better local pitch

July 1st, 2014 · No Comments

Chocolate gems is a Brisbane based chocolate making business. Their products ware delicious. Better still, they are locally made. Newsagents wanting to pitch local chocolate should consider styocking Chocolate Gems products.  They can sell in bulk or in boxes – let them know your needs. You’ll find them easy to deal with. Selling Chocolage gems […]

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Tags: Newsagency management · Newsagency opportunities · Social responsibility

Sell locally-sourced products and prove your pitch to the local community

June 30th, 2014 · No Comments

If we are to promote a shop local pitch to our local communities we need to source locally made and locally connected products. This week I will draw attention to several local suppliers newsagents could consider. Stocking products from these and similarly local suppliers adds credibility to our shop local pitch. To me, local products […]

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Tags: Ethics · Newsagency management · Newsagency opportunities · Small Business · Social responsibility

Great to see a small business fight the supermarket duopoly

June 28th, 2014 · 2 Comments

Check out the photo of a sign in front of a local butcher a friend posted on Facebook yesterday. I love the direct and feisty words of this butcher who is making a plea for locals to support their small business and not the big supermarket. With tougher competition from the supermarket dopily newsagents could […]

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Tags: Newsagency challenges · Newsagency opportunities · Small Business · Social responsibility

Attracting geeks to the newsagency

June 23rd, 2014 · No Comments

The Raspberry Pi is a cheap computer that has achieved mass appeal including with geeks. The Ultimate Guide to Raspberry Pi Magbook is a good title for promoting where geeks can see it and see your business as worth visiting. We are using this as a title to pitch relevance to a shopper who might otherwise […]

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Tags: magazines · Newsagency opportunities

Publishers ought to price newspapers based on the shelf life of the product

June 21st, 2014 · 19 Comments

The shelf life of a daily newspaper is less now than at any other time in its history. Indeed, news stories are often out of date by the time the press machines start rolling. While the price of other products with a limited shelf life, such as fresh food, is reduced as it nears expiry, newspapers […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Newspapers

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

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Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Making the most of male card customers

June 17th, 2014 · No Comments

Newsagencies are visited by males more for cards than other retail outlets – several studies over the years have shown this. Male card customers tend to appreciate an offer of help to choose a card and or a gift more than female customers. Are your staff trained to make the most of male card customers? […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Learning from excellent newsagent retailers

June 12th, 2014 · No Comments

It’s been a privilege over the last couple of weeks to meet and learn from some exceptional retail newsagents. Yesterday, newsagents shared stories that demonstrated the value of knowing about what you sell. One newsagent had heard from several customers about how good the Ravensberger jigsaw puzzles were so much that they decided to take […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

What newsagents can learn from Typo

June 10th, 2014 · No Comments

Typo is a chain of homewares and stationery shops owned by the Cotton On group. They compete successfully with newsagents in what we call the social stationery space. Indeed, they do this well. I think we can learn a lot from Typo – from their effective front of store displays to their ranging to their price […]

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Tags: Newsagency management · Newsagency opportunities

How to maximise Bride To Be sales

June 9th, 2014 · No Comments

We have an excellent opportunity in our newsagencies to achieve incremental sales of Bride To Be with the Bride To Be Wedding Planner looking perfectly paired when placed next to Bride To Be. The blue and pink covers look terrific and when together they look like a pair. These two magazines together are the beacon brand […]

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Tags: magazines · Newsagency opportunities

I never would have visited your shop

June 7th, 2014 · No Comments

A customer visited the newsagency a couple of days ago, spending in excess of $40. They make a point of telling us that they visited because of this Happy Jackson range from Tinco facing into the mall. They said they had never shopped with us before. This is an excellent example of a non newsagency […]

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Tags: Gifts · Newsagency management · Newsagency opportunities