Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Who is to blame for long-term employee theft in a newsagency?

February 12th, 2016 · 3 Comments

A Current Affair ran a story about employee theft in a Queensland newsagency this week claiming the owner lost the Nextra Caloundra business as a result of theft of $36,000 over two years. The reports indicating theft used in the ACA report are from the newsagency software from Tower Systems, the software company I own. When theft was […]

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Tags: Newsagency challenges · theft · Newsagency management · Newsagency opportunities

Inadequate Wendy Harmer program on ABC 702 on newsagents

February 11th, 2016 · 4 Comments

The ABC fact checker ought to listen to the ABC 702 program discussion earlier this week on newsagents. The first problem is the claim there were 7,000 newsagents 10 years ago. This was never the case. 10 years ago, the number was around 4,500. Today, that number is 3,000. It would have been good for […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Newsagency management · Newsagency opportunities · Newsagency marketing group

If you sell Darrell Lea in your newsagency

February 10th, 2016 · No Comments

Darrell Lea has a national TV commercial running to boost brand awareness, specially for liquorice products. The TVC promotes the packaging shoppers will see in-store. If you stock Darrell Lea, now is the time to refresh your pitch, to leverage the TV ad spend by the company. While the TVC ought to raise awareness, this […]

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Tags: newsagency marketing · confectionary · Newsagency opportunities

Leveraging licences for Valentine’s Day card sales in the newsagency

February 9th, 2016 · No Comments

I love this Darth Vader Valentine’s Day card as it helps is make a considerably broader appeal for the season. Too many Valentine’s Day cards from all companies are sugary sweet. This one stands out not only for the Darth Vader image but for how it has been produced. It looks terrific in the card fixture but even […]

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Tags: Greeting Cards · Newsagency opportunities

Sunday newsagency challenge: compare suppliers

February 7th, 2016 · No Comments

Use your newsagency software to compare suppliers that compete in a department or category.  Do this based on brand even if all are through one wholesales, like pens. Compare the performance of Artline, Pilot, Bic and Uniball, see which provides the better stock turn, return on space and ROI. Compare your suppliers and focus more on those […]

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Tags: Newsagency challenges · newsagency of the future · Newsagency management · Newsagency opportunities · Management tip

Pitching products for impulse purchase at the newsagency counter

February 5th, 2016 · No Comments

I love the way this gift and card shop in the US handles an impulse purchase pitch at the counter. It makes good use of space between two customer serving locations, using what would otherwise be dead space. It pitches products easily purchased by those close to the counter. I think it is important the unit […]

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Tags: newsagency marketing · Newsagency management · Newsagency opportunities · visual merchandising

Why we newsagents need to keep our eye on JB HiFi when it comes to greeting cards

January 29th, 2016 · 10 Comments

Late in 2015 JB HiFi retail outlets started selling greeting cards. They put in a carefully selected range sourced from Hallmark.  Their hip looking purpose built card units have seen are usually placed in a high traffic location, near to the counter. The THREE FOR $10 offer is compelling. The range carefully targeted at the typical […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Greeting Cards · Competition · Newsagency management · Newsagency opportunities

Stunning jigsaw sales in the newsagency

January 28th, 2016 · No Comments

We have had an extraordinary January thanks to the January is Jigsaw month promotion from newsXpress. Not only have unit sales been excellent but the gross profit – 62.5% – has helped drive higher overall gross profit performance for the business. The promotion has attracted new traffic and leveraged impulse purchases from people entering the […]

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Tags: newsagency of the future · Newsagency management · Newsagency opportunities

Q4 2015 NEWSAGENCY SALES BENCHMARK STUDY VIDEO

January 27th, 2016 · No Comments

14 likes

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Tags: Newsagency challenges · newsagency of the future · marketing tip · Newsagency opportunities · Newsagency benchmark · Management tip

RETAIL NEWSAGENCY SALES BENCHMARK COTOBER – DECEMBER 2015 vs 2014

January 27th, 2016 · 8 Comments

The December 2015 quarter was tough for many newsagencies, especially with print media products. Here are the year on year same store comparison numbers. Customer traffic. 78% of newsagents report average decline of 1.2%. Overall sales. 76% reported an average revenue decline of 1.6%. Basket depth. 68% report a 1.5% decrease in basket size. Basket dollar value. 63% […]

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Tags: newsagency of the future · Media disruption · marketing tip · Newsagency management · Newsagency opportunities · Newsagency benchmark · Management tip

Getting serious about magazines in the newsagency in 2016 with a magazine relay

January 25th, 2016 · No Comments

I did a full-on magazine relay in the newsagency on Saturday, in the middle of the day, while the shop was busy with customers. The relay was unplanned. It started out as me venting frustration and ended up with a fresh magazine layout to challenge regulars, drive sales from them and those shopping with us for […]

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Tags: magazines · newsagency marketing · newsagency of the future · Newsagency management · Newsagency opportunities

Sunday newsagency challenge: take down your cards

January 24th, 2016 · No Comments

Okay this is a challenging challenge, fraught with danger. But think about. When was your card unit last completely emptied and cleaned? The answer is probably when you last changed card companies or installed new fixturing. A clean shop is a good shop. Consider, carefully, taking cards down, cleaning and rebuilding – with all cards […]

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Tags: Newsagency challenges · newsagency marketing · marketing tip · Newsagency management · Newsagency opportunities · Management tip

A fresh ad from newsXpress driving new traffic

January 19th, 2016 · No Comments

Here is a new ad just launched by newsxpress to drive new traffic for the 210 stores in the group. The ad has been produced to appeal to the collector. newsXpress is the third top retailer for this range in Australia: 15 likes

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Tags: newsagency marketing · newsagency of the future · marketing · marketing tip · Newsagency opportunities

Could I do that? Things newsagents should look for in other retail businesses

January 19th, 2016 · No Comments

Like many newsagents I know I love looking at other retail businesses for inspiration, to secretly critique them and to people-watch. In looking at what other retailers do, if I find something I like, the first question is could I do that? That question is really about whether I have the space, the skills and […]

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Tags: newsagency of the future · Newsagency management · Newsagency opportunities

Takeaways from CES 2016 for small business newsagents

January 15th, 2016 · No Comments

I am grateful for the opportunity to spend two days the Consumer Electronics Show in Las Vegas last week – along with 170,000 other attendees. Aside from the funky gadgets you may have seen on the TV news, CES was a showcase of innovation for and about business, especially small business. Wow! What a show. Small business […]

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Tags: Newsagency management · Newsagency opportunities

Lanyard season in the newsagency

January 11th, 2016 · No Comments

It is lanyard season in the newsagency and here is why in my neck of the woods at least: through January there is a surge in new hires at local shops, juniors working for the school holidays. These new employees look for ways to keep ID cards, keys and other items on their person. So, […]

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Tags: newsagency marketing · Newsagency opportunities

Sunday newsagency challenge: open your drawers

January 10th, 2016 · No Comments

What do you have in the drawers below your card fixtures? How much is this stock worth? Why is it in the drawers? What is your plan to sell it? Customers cannot buy what they cannot see. 6 likes

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Tags: newsagency of the future · Newsagency management · Newsagency opportunities

The opportunity of clothing marker season at the newsagency

January 9th, 2016 · No Comments

I served a customer last Saturday who wanted a clothing marker for new school clothes. The Artline 750 was perfect for their need. While looking at this they discovered the Artline Garden Marker next to the 750. They took that too. The customer was thrilled as they had looked everywhere for a clothes marker. You should have […]

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Tags: Stationery · Newsagency management · Newsagency opportunities

How to find optimism in your newsagency business

January 8th, 2016 · No Comments

Every day can be tough in small business. You can feel like the big competitors are winning and that you can’t climb the mountain to compete. You may not know where to start. There are green shoots of good news and opportunities in every small and independent retail business. The key is to find these […]

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Tags: newsagency of the future · Newsagency management · Newsagency opportunities · Optimism · Management tip

Sunday newsagency challenge: stop expecting reps to break the rules

January 3rd, 2016 · 1 Comment

Supplier reps are employed by their suppliers to represent them. Each time you get them to break their rules to get an outcome for you there are consequences. For example, if you get a supplier rep to create a card credit to match unsold form sale product it will eventually effect the card supply model […]

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Tags: Newsagency challenges · newsagency of the future · Newsagency management · Newsagency opportunities

Driving value from magazine traffic in the newsagency

January 2nd, 2016 · 6 Comments

While it is easy for newsagents to complain about the falling traffic generated by magazines, oversupply, inefficient supplier processes or the poor margin, we can leverage magazines for greater economic benefit for our businesses. The best way to do this is through product placement decisions – what we put with magazines. Placing other products with […]

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Tags: magazines · newsagency of the future · Newsagency opportunities

New Year resolutions for 2016 for newsagents

January 1st, 2016 · 3 Comments

Happy New Year! What are your newsagency business related resolutions for 2016? Here are mine: To introduce more new traffic generating product categories. To increase stock-turn. To improve floorspace efficiency. To grow the gross profit percentage by at least four percentage points. Goals matter as they provide a target for the path ahead and a measure […]

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Tags: newsagency marketing · newsagency of the future · Newsagency opportunities

Newsagency suppliers can’t have it both ways: what we can learn from the Pandora story

December 29th, 2015 · No Comments

The report in The Age yesterday about Pandora acting on their retailers taking on a competitor product is relevant to newsagents with several of our suppliers asking / demanding / pressuring us or some of us to be exclusive with them. I have spoken with plenty of retailers who have or have had Pandora products. […]

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Tags: Newsagency challenges · newsagency of the future · Ethics · Newsagency management · Newsagency opportunities

Loving the last minute Christmas shopper in the newsagency

December 24th, 2015 · 3 Comments

It’s an annual ritual to pay homage here to the last minute Christmas shopper. They are a delight: usually happy, spending big, relieved that you have good stuff to buy and ready to make quick decisions. They are usually male, between 25 and 40. The only thing better is two or three of them together, […]

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Tags: Newsagency management · Newsagency opportunities

Stunning Christmas window in Mount Morgan

December 24th, 2015 · No Comments

Click on the image to see a larger version of the photos of the Christmas window created by the team at newsXpress Mount Morgan. Mount Morgan is about an hour from Rockhampton and has a population of 2,100. I am showing off this window display as it reflects a different approach to pitching christmas in the […]

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Tags: newsagency marketing · newsagency of the future · Newsagency opportunities