Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Leveraging the magazine gift with purchase

October 8th, 2015 · No Comments

We have the latest issue of Women’s Health magazine in two locations to make the most of the free Carmans gourmet breakfast bar that comes with the magazine. Gifts like this are used by publishers to drive sales. If we leave the magazine in the usual location we are not leveraging the gift opportunity. This […]

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Tags: magazines · Newsagency opportunities

Answering the question: Do you think a newsagency is a good business to buy?

October 7th, 2015 · No Comments

A brief new video from me answering this question and contemplating the newsagency of the future: 16 likes

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

Retail loyalty insight: How a $2.00 discount voucher resulted in purchases of over $1,500 from a first time shopper in the newsagency

October 5th, 2015 · No Comments

I want to share with you a true story of what happened recently in my own newsagency. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run. This story could happen in any newsagency – […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · Optimism

Focus on gross profit and change how you view your newsagency

October 2nd, 2015 · No Comments

In the traditional Australian newsagency around 40% of products sold have a gross profit of 50% or more. By traditional, I mean the business with around 30% of floorspace with magazines and papers, 30% with cards, 25% with stationery and 15% a mix of other. The good news is plenty newsagencies are not traditional. Looking at data from […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

My advice if you think closing and walking away from your newsagency business is the only option available to you

September 30th, 2015 · 13 Comments

Taylor Square newsagency in Sydney closed Friday last week after decades of service to Darlinghurst locals, many who partied in the area and many more who travelled there for their unparalleled range of magazines. The Piggott family were passionate about magazines. The report cites the NSW government lockout laws as a major cause of the […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Newsagent representation

Sunday newsagency challenge: display cards off-location

September 27th, 2015 · No Comments

Place a selection of cards from a caption away from the card department, in context with the display with which you place them. This photo shows placement of graduation cards with graduation gifts. We are selling six to eight cards a week from this off-location placement. I suspect most purchases have not been destination purchases. In other […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · Newsagency opportunities

Example of poor magazine label placement in the newsagency

September 26th, 2015 · No Comments

In my view the only magazines you need label are low volume monthlies. If you do label, get it right. This photo shows worst-practice labelling. The label covers the most important word on the cover of Quarterly Essay. Removing the label – on the right of the photo – makes this title more compelling and the topic more […]

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Tags: Newsagency management · Newsagency opportunities

Newsagency marketing group newsXpress grows to more than 200 newsagent members

September 23rd, 2015 · No Comments

Newsagency marketing group newsXpress has just passed 200 member locations, achieving a new milestone for the business. This is a good story not only for newsXpress but for the newsagency channel as the core focus of newsXpress is optimism among newsXpress retail business owners and their employees – optimism for today and optimism for the future. […]

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Tags: newsagency marketing · Newsagency marketing group · Newsagency opportunities · Optimism

Marketing inspiration

September 22nd, 2015 · No Comments

You don't get that service with @dominos — You had one job (@_youhadonejob) September 21, 2015 2 likes

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

Sunday newsagency challenge: quit tobacco

September 20th, 2015 · 5 Comments

Tobacco sales are declining in Australia as a consequence of public education and plain packaging. They are declining in most newsagencies from what I can see. Is it time for you to quit tobacco product altogether. If your sales are under $2,000 a week, you are close to the point at which you are not […]

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Tags: Newsagency management · Newsagency opportunities · Tobacco sales

Are newsagents being overloaded with adult colouring titles?

September 16th, 2015 · 10 Comments

This is now getting ridiculous – more adult colouring titles being sent to newsagents from which we make 25% while access to better quality books from which we make 50% is easy. Me, I want absolute control over the magazines so I can maximise the higher margin book opportunity over which I have complete control. […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Newsagents do not need more ‘leech’ products and services

September 14th, 2015 · 6 Comments

I met with people in Sydney today who want to introduce a service to the newsagency channel. It is unlike any product newsagents sell or have ever sold. Further, it doesn’t fit with existing categories most newsagents sell. They have little money for promotion. What we need is 1,000 shops offering the service and that will make it […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation

Refreshed main adult colouring promotion

September 12th, 2015 · No Comments

We refreshed the front of store adult colouring display in the newsagency today. The photo does not do the A1 posters above the display justice. We are still selling more than $200 a day in adult colouring books not including the partwork launch – we have sold 130 in just over a week. While the range selling […]

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Tags: art supplies · Newsagency opportunities

Diary season in the newsagency

September 9th, 2015 · No Comments

We are promoting our range of 2016 diaries mid way into the newsagency, in front of the magazine department. This location worked well for us with Financial Year diaries this year – our sales were up 47% this year on the back of a solid base. The display in the photo is one of two […]

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Tags: Diaries · Newsagency management · Newsagency opportunities

Leveraging the 7 network Peter Allen TV show for newsagency sales

September 9th, 2015 · No Comments

We are riding on the back of the promotion by the Seven Network of their Peter Allen mini series that starts Sunday night with this promotion in-store of a special DVD pack of: The BOY from OZ. The promotion leverages the huge investment by the Seen Network. It also pitches us as being relevant. We invested in […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

What do you do with unsold seasonal greeting cards?

September 8th, 2015 · 1 Comment

We put unsold greeting cards from seasons on sale for a couple of days after the season . The usual discount is 50%. We pick up extra revenue and bank margin dollars considering the rebate from the card company. We also discount gifts in this sale that very specific to the season that will not rest well […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Sunday newsagency challenge: reduce visual noise

September 6th, 2015 · No Comments

Stand outside your newsagency and count how many different messages you are pitching from the shingle to posters to window displays to signs to what you can see from out there into the business. Write each message on a list. How many messages do you have pitching to people outside your business? If you have […]

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Tags: Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Gifts · Greeting Cards · Newsagency opportunities

Understanding gluten intolerant customers

August 28th, 2015 · No Comments

I was reminded success in retail can come from better understanding your customers last week at a a breakfast buffet where they had a separate toaster for toasting gluten free bread. I asked someone using this  about the need for a separate toaster and discovered even a crumb from bread with gluten can be harmful . This […]

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Tags: Newsagency management · Newsagency opportunities · retail

At the Connections conference in Cairns

August 27th, 2015 · No Comments

I have been at the Bauer Connections Conference in Cairns this week. It was good to see the inclusion of several of the newsagency marketing groups at the conference as they offer platforms of consistency, marketing, management and optimism for newsagents. I think Bauer inviting representatives of the groups was a smart move as it […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Optimism

The Drover ideal for Father’s Day

August 26th, 2015 · No Comments

The Drover, a photography book by Al Mabin is a perfect Father’s Day or Christmas gift. I first wrote about it here last year and newsagents embraced the opportunity. Contact Al directly to purchase. You can be part of a terrific local publishing story. 0 likes

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Tags: Newsagency opportunities

Stunning plush sales in the newsagency in August

August 26th, 2015 · 1 Comment

We have sold more than forty premium plush items each priced at $100 and more in the newsagency so far this month. Also so far this month, sales of $9.99 plush items targeted at girls 8 to 12 are up 22% with sales at over 500 units. A carefully planned and executed strategy attracting new shoppers to the business […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Plush

If you want to sell more Graduation gifts

August 25th, 2015 · No Comments

Graduation Gifts sell all through the year with people purchasing for more than what has been traditional. We now pitch graduation gifts all year round. One successful engagement is this placement of the Korimco graduation Beanie Kid with cards. It is the right size and price point to be purchased as an add-on to the card. What I have described […]

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Tags: Gifts · Newsagency opportunities

Shopkins from GNS a hot licence to stock in the newsagency

August 24th, 2015 · 4 Comments

The Shopkins products available through GNS are worth stocking. Having these on display and promoting them through Facebook pitches your business with a relevance that pushes back on the community perception of newsagency businesses. They display well and offer an up-sell for people purchasing Shopkins products sent through a magazine distributor. We have then in a […]

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Tags: Newsagency opportunities · Trends

Sunday newsagency challenge: choose optimism

August 23rd, 2015 · 2 Comments

It is too easy to play the victim in small business, especially in the newsagency channel with challenges surrounding us and growing almost weekly. It is too easy to become pessimistic and blame others. Your situation is yours to own as I have written here many times before. Your mindset is yours to own too. […]

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Tags: Management tip · Newsagency management · newsagency marketing · Newsagency opportunities