Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

If you are in Queensland…

July 3rd, 2015 · No Comments

Gift HQ is a terrific trade show in Brisbane starting tomorrow. I am one of eight speakers speaking on business development and growth topics. I am sharing New Loyalty insights. Anyone visiting Gift HQ who would like to catch up let me know: 0418 321 338. 4 likes

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Magazine publishers: careful what you wish for

July 2nd, 2015 · 3 Comments

For years there have been differences between how magazine publishers with products in newsagencies and supermarkets treat these retail channels. While newsagents have complained, they have done nothing serious about it. I think we are approaching a time when we will need to act. The challenges now are about much more than better gifts with purchase […]

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Tags: Ethics · magazine distribution · magazines · Newsagency challenges · newsagency of the future · Newsagency opportunities

Optimism sells at the newsagency counter

July 1st, 2015 · 1 Comment

This range of optimistic cards is working a treat at the newsagency counter. They are from Affirmations in NSW. Customers comment about the positive messages. I can tell these products make people happier at the newsagency counter. The images and words slow people. They also provide us with an opportunity to pitch a point of […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Yes, newsagents can sell gifts priced over $20

June 29th, 2015 · 1 Comment

I can’t sell gifts over $20. This is a common comment I hear from newsagents when I talk about the need for us to explore new product category opportunities at price points of $100, $200 and more. In Cairns a week ago a newsagent made the comment at the Newsagency of the Future session. I […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Newsagency of the Future on the Gold Coast next week

June 27th, 2015 · No Comments

The next Newsagency of the Future workshop is Wednesday July 1 at 11 am at the Surfers Paradise Marriott. Click here to book. It’s free. As with each workshop, this one is an evolution from the last (in Cairns last Saturday). The content evolves as more insights are gained and more data harvested. The changes […]

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Tags: Newsagency challenges · newsagency of the future · Newsagency opportunities

Time to promote Tour de France program

June 27th, 2015 · 2 Comments

It’s terrific to see support for newsagents on social media from those behind the official Tour de France guide. This tweet was sent to to 37,300 followers and retweeted to others. I love that they directly call our newsagents. We ought to appreciate this support by actively promoting the title in our businesses. The official Tour de […]

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Tags: magazines · Newsagency opportunities

The challenge of an up-sell with transport tickets

June 26th, 2015 · No Comments

7-Eleven outlets pitch up-sells well at the counter. No matter when you visit there are several offers. I have noticed recently in Victoria they are targeting Myki top-up shoppers. This week it is offering Extra gum with a Myki top-up or purchase. The $2 offer is good value. There are several lessons from the 7-Eleven […]

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Tags: confectionary · Newsagency opportunities

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · No Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

Leveraging the GoT franchise

June 23rd, 2015 · No Comments

With the latest series at an end, now is the time to leverage Game of Thrones merchandise. Anything with Jon Snow is especially popular. If you are asking what is game of Thrones you are too late. If you are asking which suppliers have product you are probably already too late. For these pop culture […]

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Tags: newsagency of the future · Newsagency opportunities

EB Games shows how to run a sale

June 22nd, 2015 · No Comments

I love how EB games at Westfield Knox dressed their store for a sale at the weekend. You could not miss this – the signage was visually strong and consistent. Nothing timid about their approach – no three or four signs. They gave over the whole store to the sale. I am inspired by their […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Jigsaw puzzles respond to promotion in the newsagency

June 17th, 2015 · 4 Comments

We have sold $3,000 worth of jigsaw puzzles in the four weeks. While this revenue number alone is terrific, that it has been achieved with a margin that is 25% above average for the range makes it even better. Better still, many of our jigsaw sales have been to new customers for the newsagency. Our […]

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Tags: Newsagency management · Newsagency opportunities

A retail future trend for newsagents to use

June 16th, 2015 · No Comments

For a couple of years now I have been seeing specialist retail businesses in the US and elsewhere using more fixtures in-store that are every day furniture items. In many situations these fixtures themselves are for sale in the businesses. This trend of using every furniture for fixtures challenges the traditional model of purpose built retail fixtures. It […]

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Tags: Newsagency opportunities · visual merchandising

Minions finding new customers for the newsagency

June 12th, 2015 · 2 Comments

The Minions movie is not even out and licenced product connected is flying off the shelves. We are using the range to attract new shoppers and its working – in-store and through social media. As some of the major retailers nearby are out of stock of key Minions lines, we have been able to attract people […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Great growth story from a regional newsagency

June 12th, 2015 · 2 Comments

I have been fortunate to see sales data for a regional newsagency run by the same owners for more than fifteen years. In the twelve months to the end of May 2015, this business increased revenue by 13% over the previous twelve months. This is an excellent result. Better still, the business increased gross profit […]

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Tags: buying a newsagency · Newsagency management · newsagency of the future · Newsagency opportunities

A good reason to promote Lovatts puzzle titles

June 10th, 2015 · 1 Comment

Lovatts is running a competition offering an ultimate cruise prize – giving us a good reason to promote Lovatts titles. The prize could get people looking at the titles who otherwise might not. 1 likes

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Tags: magazines · Newsagency opportunities

Happy with May results for the newsagency

June 3rd, 2015 · 8 Comments

We had a great May with revenue up 7% on the back of excellent growth in May 2014 over 2013. Everyday counter card (birth to death) sales were up 25% of an excellent base, gifts up 25% – now 33% of cards, plush up 63% – not close to 50% of cards, toys up 340% […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Colouring at the counter drives sales in the newsagency

May 30th, 2015 · No Comments

We have had team members colouring at the counter this week, to show off a product we are promoting. Instead of posters and other usual activity to promote the item, we have engaged with it as people would at home. We’re selling plenty of stock – not only the item we are engaged with but […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

It’s Saturday: Better Homes with newspapers works!

May 30th, 2015 · No Comments

Placing Better Homes and Gardens with newspapers for the weekend boosts the sales. Indeed, we do it from Thursday, as the photo shows. If every newsagent did this our channel’s portion of BHG sales would increase and the overall sales of BHG would increase. Easy! 2 likes

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Tags: magazines · newsagency marketing · Newsagency opportunities

Niche magazines attract niche shoppers

May 30th, 2015 · 1 Comment

Warhammer Visions is one magazine which has a very niche following that you can attract if you pitch the magazine outside your newsagency on social media. Doing this starts with you researching a title.  Warhammer Visions, for example, used to be White Dwarf. I found it in a shop recently next to woodworking titles – […]

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Tags: magazines · Newsagency opportunities

Buying well and promoting appropriately can deepen the basket

May 27th, 2015 · No Comments

We bought a pack of these ugly dolls at a terrific discount and instead of selling them at suggested retail for a bonus margin, we decided to price them for quick sale and to place them on the main path to the counter. reflecting the price and the opportunity we did nothing special for the […]

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Tags: Management tip · marketing · Newsagency management · Newsagency opportunities

Making the most of the Donna Hay gift

May 26th, 2015 · No Comments

We know Donna Hay magazine with a free tea towel sells well so we are making the most of the opportunity by spreading the title across two pockets – ensuring the value of the gift with purchase is leveraged. 1 likes

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Tags: magazines · Newsagency opportunities

Further submission to ACCC seeks fairness for newsagents on magazine supply

May 25th, 2015 · 15 Comments

This morning I made another submission to the ACCC on the issue of magazine supply, encouraging them to collect data to assess the fairness of the newsagent supply model versus the supply model used for our competitors. Here is the full text of the letter: Magazine Publishers of Australia application A91472 While this letter is written […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency opportunities · Social responsibility

Advice on handling superannuation payments in a small business newsagency

May 23rd, 2015 · 4 Comments

Are you on top of employee super? It can be time consuming to manage, having to deal with multiple funds and keep on top of paperwork. Then they is the extraordinary time spent if you are audited. The Small Business Superannuation Clearing House (SBSCH) within the ATO is a service that can make things easier for […]

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Tags: Newsagency management · Newsagency opportunities

How discount vouchers got an 82 year old buying cards again

May 22nd, 2015 · 6 Comments

An 82 year old male customer told me recently that he started buying cards again thanks to our discount vouchers. He told me he stopped buying birthday cards for his kids and grand kids and great grand kids a few years ago because of the cost. But I started again when I got one of these […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

What is lucky at the newsagency counter?

May 20th, 2015 · 4 Comments

What products are lucky for you at the newsagency counter? I am talking here about items shoppers purchase for luck, like elephants, turtles, crystals, dolphins and buddhas. Choose the right item for your area and it can sell and sell. Adding a $9.99 item to a basket on impulse and with a 60% GP can be […]

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Tags: Newsagency management · Newsagency opportunities