Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

If you are looking to buy a newsagency

July 28th, 2014 · No Comments

I am aware of several new newsagency locations in centres. If you are looking to open a newsagency in Victoria, New South Wales or Queensland, please contact me by email or phone (0418 321 338). 1 likes

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Tags: Newsagency for sale · Newsagency opportunities

Retro products work in a newsagency

July 28th, 2014 · 1 Comment

We continue to have success with retro products from mugs to magnets to retro toys like these pushing puppets. I love seeing an older shopper showing them to someone. You know if they pick it up the chances of them purchase increase dramatically. We have had these on the shop floor – near our greeting […]

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Tags: Fun · Gifts · Newsagency opportunities

How to grow your newsagency

July 23rd, 2014 · 14 Comments

Here is a video shot just over a week ago looking at one of the most valuable tools I am finding for growing my newsagency – discount vouchers. This video looks at the April through June data. To those who say this is a post advertising Tower Systems, I’d note that POS Solutions say they […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Finger puppets!

July 23rd, 2014 · No Comments

Here is a good example of the type of impulse purchase item that works well at the counter. Kids, parents and grandparents love these finger puppets. They purchase them for a kid right away – instead of a candy – or to slip in a card and post. While c-stores, supermarkets and plenty or others […]

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Tags: Newsagency opportunities

New Blackhawk gift cards gives us an opportunity to leverage online sales

July 4th, 2014 · No Comments

Gift cards launched this week by Blackhawk – sold to newsagents through Touch – offer newsagents an opportunity to better connect with online and other sales. Cards for purchases from Facebook, Ticketmaster, XBOX and reloadable Visa cards are good products for us to have in-store. Gift cards are easy gifts to include with a greeting card. Indeed, […]

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Tags: Newsagency opportunities

Excellent growth in craft and hobby magazine sales

July 3rd, 2014 · No Comments

Earlier this year we nervously moved craft magazines to a lower shelf location, below weeklies. The downside is that shoppers have to reach down to select a title. The upside is that more shoppers are at this part of the magazine department than any other. In January through June 2014 we racked up a 45% increase […]

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Tags: magazines · Newsagency management · Newsagency opportunities

Using local products to strengthen your local voice

July 2nd, 2014 · No Comments

These Tiny Tracks CDs are produced by a local musician and they feature his arrangements and instrumentations of international music hits – in the form of lullabies to help kids relax and sleep. They are uniquely Australian product showing off Australian entrepreneurship. Having Tiny Tracks at the counter or in the gift department enables us to […]

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Tags: Gifts · Newsagency management · Newsagency opportunities

Sell locally produced products for a better local pitch

July 1st, 2014 · No Comments

Chocolate gems is a Brisbane based chocolate making business. Their products ware delicious. Better still, they are locally made. Newsagents wanting to pitch local chocolate should consider styocking Chocolate Gems products.  They can sell in bulk or in boxes – let them know your needs. You’ll find them easy to deal with. Selling Chocolage gems […]

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Tags: Newsagency management · Newsagency opportunities · Social responsibility

Sell locally-sourced products and prove your pitch to the local community

June 30th, 2014 · No Comments

If we are to promote a shop local pitch to our local communities we need to source locally made and locally connected products. This week I will draw attention to several local suppliers newsagents could consider. Stocking products from these and similarly local suppliers adds credibility to our shop local pitch. To me, local products […]

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Tags: Ethics · Newsagency management · Newsagency opportunities · Small Business · Social responsibility

Great to see a small business fight the supermarket duopoly

June 28th, 2014 · 2 Comments

Check out the photo of a sign in front of a local butcher a friend posted on Facebook yesterday. I love the direct and feisty words of this butcher who is making a plea for locals to support their small business and not the big supermarket. With tougher competition from the supermarket dopily newsagents could […]

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Tags: Newsagency challenges · Newsagency opportunities · Small Business · Social responsibility

Attracting geeks to the newsagency

June 23rd, 2014 · No Comments

The Raspberry Pi is a cheap computer that has achieved mass appeal including with geeks. The Ultimate Guide to Raspberry Pi Magbook is a good title for promoting where geeks can see it and see your business as worth visiting. We are using this as a title to pitch relevance to a shopper who might otherwise […]

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Tags: magazines · Newsagency opportunities

Publishers ought to price newspapers based on the shelf life of the product

June 21st, 2014 · 19 Comments

The shelf life of a daily newspaper is less now than at any other time in its history. Indeed, news stories are often out of date by the time the press machines start rolling. While the price of other products with a limited shelf life, such as fresh food, is reduced as it nears expiry, newspapers […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Newspapers

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

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Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Making the most of male card customers

June 17th, 2014 · No Comments

Newsagencies are visited by males more for cards than other retail outlets – several studies over the years have shown this. Male card customers tend to appreciate an offer of help to choose a card and or a gift more than female customers. Are your staff trained to make the most of male card customers? […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities

Learning from excellent newsagent retailers

June 12th, 2014 · No Comments

It’s been a privilege over the last couple of weeks to meet and learn from some exceptional retail newsagents. Yesterday, newsagents shared stories that demonstrated the value of knowing about what you sell. One newsagent had heard from several customers about how good the Ravensberger jigsaw puzzles were so much that they decided to take […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

What newsagents can learn from Typo

June 10th, 2014 · No Comments

Typo is a chain of homewares and stationery shops owned by the Cotton On group. They compete successfully with newsagents in what we call the social stationery space. Indeed, they do this well. I think we can learn a lot from Typo – from their effective front of store displays to their ranging to their price […]

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Tags: Newsagency management · Newsagency opportunities

How to maximise Bride To Be sales

June 9th, 2014 · No Comments

We have an excellent opportunity in our newsagencies to achieve incremental sales of Bride To Be with the Bride To Be Wedding Planner looking perfectly paired when placed next to Bride To Be. The blue and pink covers look terrific and when together they look like a pair. These two magazines together are the beacon brand […]

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Tags: magazines · Newsagency opportunities

I never would have visited your shop

June 7th, 2014 · No Comments

A customer visited the newsagency a couple of days ago, spending in excess of $40. They make a point of telling us that they visited because of this Happy Jackson range from Tinco facing into the mall. They said they had never shopped with us before. This is an excellent example of a non newsagency […]

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Tags: Gifts · Newsagency management · Newsagency opportunities

Day four of five simple moves for increasing sales in your newsagency: use your counter!

June 5th, 2014 · 1 Comment

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by changing your use of your counter. Take everything off your counter. Now, put something at the counter that you have never […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Nothing like a school excursion

June 3rd, 2014 · No Comments

I used to love school excursions and fondly remember visiting the Newcastle steelworks and a Gippsland cheese factory in primary and high school respectively. Today, I got to go on an excursion to the Chocolate Gems factory in Brisbane. While sure it was wonderful taste-testing, the real pleasure came from learning about the products, how […]

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Tags: confectionary · Newsagency opportunities

Day two of five simple moves for increasing sales in your newsagency: get your adjacencies right

June 3rd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by getting product adjacencies right. All it takes is some thinking about who your shopper is and watching how they shop […]

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Tags: Newsagency management · Newsagency opportunities

Day one of five simple moves for increasing sales in your newsagency: leveraging high traffic locations

June 2nd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money from magazine customers. Walk down your main magazine aisle and then walk from there to your counter – what do […]

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Tags: Greeting Cards · Newsagency opportunities · Optimism · retail · Tactical display

With Peppa Pig in the news…

June 2nd, 2014 · No Comments

We have had our Peppa Pig spinner and products in prime position this past week with Peppa Pig so much in the news following a report that the show may be axed as a result of budget cuts. While the report of possible axing was soon shut down, the brand got plenty of media coverage […]

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Tags: newsagency marketing · Newsagency opportunities

Win a Tablet promotion kicks off

June 2nd, 2014 · 8 Comments

The Pacific Magazines Win! a Tablet promotion kicks off today with excellent consumer collateral as well as excellent collateral to newsagents promoting the opportunities for their businesses. This is a well thought out low-tech promotion assigned to drive loyalty to Pacific Magazines titles and to participating newsagencies. I like the point of difference it provides […]

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Tags: magazines · marketing · newsagency marketing · Newsagency opportunities