Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Gifts · Greeting Cards · Newsagency opportunities

Understanding gluten intolerant customers

August 28th, 2015 · No Comments

I was reminded success in retail can come from better understanding your customers last week at a a breakfast buffet where they had a separate toaster for toasting gluten free bread. I asked someone using this  about the need for a separate toaster and discovered even a crumb from bread with gluten can be harmful . This […]

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Tags: Newsagency management · Newsagency opportunities · retail

At the Connections conference in Cairns

August 27th, 2015 · No Comments

I have been at the Bauer Connections Conference in Cairns this week. It was good to see the inclusion of several of the newsagency marketing groups at the conference as they offer platforms of consistency, marketing, management and optimism for newsagents. I think Bauer inviting representatives of the groups was a smart move as it […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Optimism

The Drover ideal for Father’s Day

August 26th, 2015 · No Comments

The Drover, a photography book by Al Mabin is a perfect Father’s Day or Christmas gift. I first wrote about it here last year and newsagents embraced the opportunity. Contact Al directly to purchase. You can be part of a terrific local publishing story. 0 likes

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Tags: Newsagency opportunities

Stunning plush sales in the newsagency in August

August 26th, 2015 · 1 Comment

We have sold more than forty premium plush items each priced at $100 and more in the newsagency so far this month. Also so far this month, sales of $9.99 plush items targeted at girls 8 to 12 are up 22% with sales at over 500 units. A carefully planned and executed strategy attracting new shoppers to the business […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Plush

If you want to sell more Graduation gifts

August 25th, 2015 · No Comments

Graduation Gifts sell all through the year with people purchasing for more than what has been traditional. We now pitch graduation gifts all year round. One successful engagement is this placement of the Korimco graduation Beanie Kid with cards. It is the right size and price point to be purchased as an add-on to the card. What I have described […]

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Tags: Gifts · Newsagency opportunities

Shopkins from GNS a hot licence to stock in the newsagency

August 24th, 2015 · 2 Comments

The Shopkins products available through GNS are worth stocking. Having these on display and promoting them through Facebook pitches your business with a relevance that pushes back on the community perception of newsagency businesses. They display well and offer an up-sell for people purchasing Shopkins products sent through a magazine distributor. We have then in a […]

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Tags: Newsagency opportunities · Trends

Sunday newsagency challenge: choose optimism

August 23rd, 2015 · 2 Comments

It is too easy to play the victim in small business, especially in the newsagency channel with challenges surrounding us and growing almost weekly. It is too easy to become pessimistic and blame others. Your situation is yours to own as I have written here many times before. Your mindset is yours to own too. […]

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Tags: Management tip · Newsagency management · newsagency marketing · Newsagency opportunities

How one newsagent leveraged the local paper out of Woolworths

August 21st, 2015 · No Comments

A newsagent shared this story with me recently about how they won a local newspaper back to their business and out of Woolworths. In their own words, with identifying details edited out, here is their story: One of the local papers some time ago put their paper in the local Woolworths supermarket located very close […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation · Newspapers · Social responsibility

The challenge for the newsagent next to the convenience store

August 20th, 2015 · 2 Comments

This photo shows a newsagency and convenience business next to each other on a busy suburban street. No matter where I stood – to the left, to the right or directly in front, the convenience store was brighter and more inviting than the newsagency. I have loaded a high res photo so you can compare in detail […]

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Tags: Convenience retail · Newsagency challenges · Newsagency opportunities · Optimism

Range vital to adult colouring success in the newsagency

August 20th, 2015 · 4 Comments

This photo is a second display of adult colouring art therapy titles in our newsagency. It is located half way into the store. It sits in front of the magazine department to the right, our plush wall to the left and stationery on the wall on the far left. We have cleared space in front of the […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Coles shows their approach to cards off location

August 18th, 2015 · No Comments

Check out the placement of Father’s Day cards off location at a Coles supermarket. This placement is deep inside the store, far away from the card department and the checkout. It is one of two placements of Father’s Day cards in this Coles. It reinforced to me the importance of interrupting shoppers to remind them of […]

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Tags: Greeting Cards · Newsagency opportunities · Tactical display

Happy newsagents feature in video

August 17th, 2015 · 1 Comment

Benefits for newsagents of being part of a newsagency marketing group include shared optimism about the future and a unity around a differentiating brand. newsXpress last week reflected these in this video created for members to use in showing their locally owned business are part of something bigger: 16 likes

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Tags: Newsagency management · Newsagency marketing group · Newsagency opportunities · Optimism

Sunday newsagency challenge: cancel all rep visits for a month

August 16th, 2015 · 4 Comments

While supplier representatives can be invaluable for your business, they could be hindering your ability as the owner and manager of the business. They could be stopping you from seeing your business differently. There could be too much of them in your business indent enough of you. My challenge today: Take a break from reps […]

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Tags: Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · Newsagency opportunities

Adult colouring art therapy in the newsagency

August 7th, 2015 · No Comments

Here is our current adult colouring art therapy offer at the front of the newsagency. The display in the photo is one of three locations where we have similar product. We have served this niche for almost all 2015. It’s been highly profitable. We are discussing our exit since many retailers nearby are now in the space including discount […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Melbourne gift fair participants show how blurred lines are between retail channels

August 4th, 2015 · No Comments

The lines between retail channels continue to blur as retailers pursue traffic and revenue in a crowded and competitive marketplace. Supermarkets are not alone in reaching into the product categories of other channels to make their businesses more successful. Pharmacies have been doing this for years as have proactive newsagents. The gift fair on at […]

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Tags: Gifts · Newsagency management · newsagency marketing · Newsagency opportunities

A Disney pitch behind the counter

August 1st, 2015 · No Comments

We have refreshed our behind the counter offer with a range of Disney art pieces by Pop Artist Romero Britto. Disney collectors love them. Britto fans love them. They are an adorable gift. Better still, they are a perfect behind the counter offer for pitching what the business stands for compared to others. 3 likes

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Tags: Gifts · newsagency of the future · Newsagency opportunities

A stunning newsagency success story

July 29th, 2015 · No Comments

I was thrilled to hear from a newsagent yesterday who won a $313.17 purchase of good margin product from a customer who redeemed a $10.00 discount voucher from a purchase earlier that day. The success is an endorsement of consistency at the sales counter. The customer was a tourist, in town for a few hours. […]

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Tags: marketing · Newsagency management · Newsagency opportunities

Sunday newsagency challenge: risk $500

July 26th, 2015 · No Comments

Give a staff member who has never had responsibility for purchasing stock up to $500 to spend on a new product for your business. Tell them to find new products you have never sold that they think will help attract new shoppers to the business. Stay out of their way. Let them spend the money, […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Money making tip: the perfect counter offer

July 25th, 2015 · No Comments

For years we have sold more Angel Flames at the counter than in the usual location in the party department. I encourage all newsagents to do this – you will for certain have customers purchasing these terrific candles in impulse, adding valuable margin dollars to purchases. We get our Angel Flames from Jasnor. 5 likes

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Tags: Management tip · marketing tip · Newsagency management · Newsagency opportunities

Do this one thing and your sales of Better Homes and Gardens will increase

July 25th, 2015 · 8 Comments

This is an easy move every newsagent can make and from which every newsagent will benefit. Whether your newspapers are stacked flat, in a stand or on a shelf like we have, make room for one stack or pocket of Better Homes and Gardens and your sales of the magazine will increase. If you are worried about having […]

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Tags: magazines · Newsagency management · Newsagency opportunities

Newsagent opportunity: ABC shops to be phased out

July 23rd, 2015 · 2 Comments

In another example of the challenges for book, music and filmed entertainment retailing, the ABC has announced it will phase out its shops. While challenging news for ABC staff, this move presents opportunities for some newsagents. In our shops every day we serve customers who like that they browse and purchase in store rather than […]

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Tags: Newsagency opportunities

Updated advice on doing a magazine relay in your newsagency

July 23rd, 2015 · 5 Comments

In the three years since I published my article How to do a magazine relay in your newsagency plenty has changed. In this post I provide up to date advice. I hope you find it useful. Before you start the relay, consider the amount of space you want to allocate to magazines. Do not allocate […]

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Tags: magazine distribution · Magazine oversupply · magazines · Management tip · Newsagency management · Newsagency opportunities

Transurban stops using Australia Post – an opportunity for newsagents

July 21st, 2015 · 7 Comments

Some newsagents  are seeing more traffic thanks to Australia Post no longer doing Transurban (Citylink in Victoria, Go via in Queensland and eventually Roam in Sydney) account top-ups. The challenge for newsagents is the 55 cent fee they get for what can be a sizeable transaction. The impact is around banking, to ensure money is […]

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Tags: Newsagency management · Newsagency opportunities

Specialist magazines in specialty retail

July 21st, 2015 · No Comments

In the UK over the last few days I have seen plenty of specialist magazines not in newsagencies or other traditional magazine outlets but, instead, in specialty retail. I saw Kinfolk earlier today in a gift / fashion / coffee house in Harrogate. It looked completely at home. While this type of specialty retail placement […]

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Tags: magazines · Newsagency opportunities