Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Sunday newsagency management tip: know the trends for your business

January 25th, 2015 · No Comments

There is no better indicator for understanding trends in your retail newsagency business than comparing revenue and unit sales performance for a recent period to the same period a year, two years and three years ago. In my own newsagency I undertake this type of comparison every month on a rolling basis – looking at […]

[Read more →]

Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Why do people buy more Back To School items at supermarkets than newsagents?

January 23rd, 2015 · 14 Comments

Woolworths and Coles are doing well with Back to School because they do it well. Just check out your local Woolworths to see the consistency in all their floor display units. Their consistent corporate branding takes precedence with the product brand secondary. There is an excellent visual connection between the units and this strengthens the […]

[Read more →]

Tags: Newsagency challenges · Newsagency opportunities · Newsagent representation · Stationery

Amazing jigsaw sales in the newsagency

January 17th, 2015 · 1 Comment

Our Jigsaw promotion is two weeks old and the sales have been excellent. The display facing into the shopping mall is attracting people who would not usually shop with us. A bonus is the learning the jigsaw customers are like collectors, they complete one, they come back for the next challenge. This is why we […]

[Read more →]

Tags: Gifts · newsagency of the future · Newsagency opportunities

If magazine publishers and distributors do not offer viable terms, what then for newsagents?

January 15th, 2015 · 62 Comments

On the issue of newsagents achieving better margin on magazines, I appreciate there are some newsagents who think there is no hope, that things will never change. I’m an optimist and think that there are enough magazine publishers who value the role we play in putting their titles in front of new eyeballs for them […]

[Read more →]

Tags: magazines · Newsagency challenges · Newsagency management · Newsagency opportunities

The case for newsagents newsagents receiving more margin from magazines

January 12th, 2015 · 14 Comments

Australian retail newsagents is a direct account with magazine distributors make 25% of the cover price of a magazine. Distribution newsagents make 25% and have to share that with retailers they supply. The share they make can range from 12.5% to as high as 5% depending on terms negotiated. Newsagents want more than 25%. While some […]

[Read more →]

Tags: Ethics · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management · Newsagency opportunities · Newsagent representation · Newsagent suppliers · Newspaper distribution · Newspapers · Social responsibility

Newsagents feeding the post-Christmas bloat with healthy eating magazines

January 5th, 2015 · No Comments

Diet season is in full force as happens every year after Christmas and New Year celebrations as Aussies head on holiday to the beach and elsewhere. This is a perfect time to get diet and health magazines out on show. Australian Healthy Food is a perfect title to place in the spotlight – to serve […]

[Read more →]

Tags: magazines · Newsagency opportunities

Newsagents keen to participate in newsagency sales benchmark study

January 3rd, 2015 · No Comments

In the 24 hours since announcing the December 2014 quarter Newsagency Sales Benchmark Study I have received more than fifty submissions. I can tell already this will be a fascinating study with excellent insights into newsagency business performance across the country. For years the Newsagency Sales Benchmark Study tracked declines, particularly in print media sales. Now, […]

[Read more →]

Tags: Newsagency benchmark · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Excited for 2015 – inspiration

December 31st, 2014 · 3 Comments

New Year’s Eve is an excellent time to think about what’s next and while doing that today I could not shake the memory of the opening to The Bugs Bunny Show – not because next year will be a cartoon, nor because it will be a fight between a duck and a rabbit, nor because […]

[Read more →]

Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Yes, I am not my customer

December 29th, 2014 · No Comments

When I saw the Shopkins product at the counter of the newsagency I groaned thinking it was sent to us by a magazine distributor (sorry magazine distributors). It looks like the kind of useless non print product they would send. It turns out our manager ordered it from GNS after spotting it in the GNS catalogue. His […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

Gift card promotion driving sales in the newsagency

December 24th, 2014 · 4 Comments

We’re enjoying good gift card sales with tactical placement of a gift card stand next to magazines. We are careful in the placement of cards on the stand – matching cards to the shopper most likely to be in this part of the business. Gift card sales are excellent this year and while our margin […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

Sunday newsagency management tip: don’t discount before you need to

December 21st, 2014 · No Comments

A card shop near my newsagency yesterday had Hallmark boxed Christmas cards at 50% off. They are the only shop of seven or eight in the shopping centre with Hallmark cards boxed Christmas cards discounted. Others with discounted Christmas cards are the $2 and similar shops with unbranded product. We will not discount Christmas cards until Boxing Day. Sales […]

[Read more →]

Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Newsagents helping to make The Drover a best seller

December 17th, 2014 · No Comments

Alice Mabin’s book, The Drover, is doing stellar business for Australian newsagents after bookshops rejected it. I have it in my newsagencies – it’s an excellent book. Some customers are buying it for the history. Others buy it as a gift. The Drover is an excellent opportunity for our channel. I urge more newsagents to stock […]

[Read more →]

Tags: Book retailing · Newsagency opportunities

Leveraging Star Wars interest

December 17th, 2014 · No Comments

Mega brands offer an excellent pathway for newsagents to drive sales and attract new traffic. The Star Wars Itty Bitty pack from Hallmark has been terrific for us – popular with male shoppers and those buying for males. What is especially exciting is other Star wars products we have that we can pitch to these same […]

[Read more →]

Tags: Gifts · Newsagency opportunities

It’s an Olaf Christmas

December 13th, 2014 · No Comments

Olaf is the character people are loving this Christmas from what I can see. Whether it’s a plush item, a card, collectible POP! Vinyl or some other thing, if it is of Olaf, people love it. While the initial wave was kids who were into the movie, we are now seeing adults purchasing items, especially […]

[Read more →]

Tags: Newsagency opportunities

Wonderful note from the author of The Drover

December 12th, 2014 · 2 Comments

I received a wonderful note from Alice mavin, author of The Drover – a coffee table book I strongly recommend newsagents stock My name is Alice Mabin and I am the author of The Drover. I was at newsXpress Beechworth today and Vaughan showed me the post you put on your newsagency blog. I just […]

[Read more →]

Tags: Book retailing · Newsagency opportunities

Coles reminder on gift cards

December 12th, 2014 · No Comments

A visit to your local Coles is a good reminder about the placement of gift cards this time of the year. In one Coles I was in yesterday they placed gift cards at the main entrance – you could not miss them. This is an excellent reminder to newsagents to check where gift cards are […]

[Read more →]

Tags: Newsagency opportunities

Collectors are valuable newsagency shoppers

December 10th, 2014 · No Comments

Collectors are a valuable customers – the challenges are discovering what they collect and understanding them. This was brought home to me last week when I delved into the world of the Breaking Bad collector, the world of someone who will purchase items related to the show and the knowledge they have about what they collect. […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency marketing group · Newsagency opportunities

Australian newsagent discount voucher success reported in the UK

December 8th, 2014 · 3 Comments

Better Retailing has published a terrific report on our success with discount vouchers. I met with Steve Denham, a former UK newsagent and regular commenter here, who wrote the article when in the UK six weeks ago. We had a good talk about discount vouchers and their impact on sales. A year and eleven months […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

Love for The Melting Snowman as strong as ever

December 8th, 2014 · No Comments

This is our third year with The Melting Snowman and sales are as strong as ever. We thought it might slow and so placed it among all Christmas products and not under the spotlight at the counter as for the last two years. It’s sold from the regular Christmas table. It’s purchased as a gift for a […]

[Read more →]

Tags: Gifts · Impulse lines · Newsagency opportunities

Inspiring hamper display

December 6th, 2014 · No Comments

I was impressed with this hamper display I saw in Hong Kong last Sunday and share it here as inspiration for newsagents who are offering hampers or gift baskets as a service. The display in the photo is used for harvesting orders for deliveries. I know of newsagencies in Australia where hampers are offered off the shelf. […]

[Read more →]

Tags: Newsagency opportunities · retail · visual merchandising

Is a newsagency a good business to own?

December 5th, 2014 · No Comments

Here is a brief video I did last week to answer this question I am asked daily by potential newsagency business purchasers and others interested in our channel – Is a newsagency a good business to own? I decided to do the video because of the negative press around the tatts and some other issues […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

Take a look at how one Coles supermarket presents greeting cards three days in a row

December 5th, 2014 · 2 Comments

I visited my local Coles supermarket on Tuesday, Wednesday and Thursday this week to see how they presented cards, to see if the display was cared for through the week. Here is how I found the cards by my local Coles supermarket on Tuesday this week at around 5:30pm. The display was messy and uninviting. […]

[Read more →]

Tags: Greeting Cards · Newsagency management · Newsagency opportunities

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

[Read more →]

Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Licenced products that ought to be on newsagents’ radar

December 4th, 2014 · 2 Comments

License magazine has published the top toy licences for boys and girls for 2014. It’s a shopping list for newsagents who want to be strong in this space. 2014 Top Toys for Boys LEGO Cars and trucks Teenage Mutant Ninja Turtles Video games Hot Wheels Xbox One PlayStation4 Transformers Remote-controlled vehicles (Tie) Marvel action figures–Tablet/Apple […]

[Read more →]

Tags: Newsagency opportunities · Trends

A good example of beacon branding to drive magazine sales

December 2nd, 2014 · No Comments

Beacon branding is the use of magazines to signpost a section of your magazine department. It is the use of magazine as the sign. Beacon branding draws customers to specialist sections. You can use less signs and visually de-clutter. This photo shows how we have been using beacon branding in one of my newsagencies to draw attention to the […]

[Read more →]

Tags: magazines · Newsagency opportunities