Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

Optimism among newsagents

March 4th, 2015 · No Comments

I was thrilled to hear and see optimism among newsagents at the newsXpress newsagency marketing group national conference in Melbourne Sunday afternoon through to last night. The up-beat mood was joyful to see and hear as was the talk about growth categories, business changes to chase and competition to tackle head-on. There were 180 attendees at the conference, 125 […]

[

Tags: Newsagency management · Newsagency opportunities · Optimism

Toy Fair opportunity for newsagents in Melbourne

March 3rd, 2015 · 1 Comment

If you are a Melbourne-based newsagent you should try and get to Toy Fair over the next four days. It’s an excellent event with many large and small toy suppliers attending. We are on a mission to grow toy sales in my newsagency. In the first two months of this year toys accounted for 3.59% […]

[

Tags: Newsagency management · newsagency of the future · Newsagency opportunities

Selling happiness in the retail newsagency

February 23rd, 2015 · No Comments

Selling happiness works best when the seller is happy. Imagine how a customer would feel brining a product promoting happiness to the counter and encountering a grumpy, or unhappy person serving them. If their frame of mind when selecting the item was happy they’d soon come thudding to the ground from the sales experience. Happiness […]

[

Tags: Newsagency management · Newsagency opportunities · Optimism

An Urgent Action Plan to Avoid Closure of Your Retail Newsagency

February 18th, 2015 · 7 Comments

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless. The […]

[

Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Supermarkets do Valentine’s Day poorly compared to newsagents

February 14th, 2015 · No Comments

I have seen Valentine’s Day displays in ten supermarkets this week when comparing parts of their businesses to ours. each supermarket has done Valentine’s Day poorly. The photo is one of the better ones. yet they will achieve reasonable sales simply because they have the stock. They are used by people who purchase on impulse […]

[

Tags: Newsagency opportunities

Understanding The Saturday Paper shoppers

February 10th, 2015 · 3 Comments

The press release I received yesterday about the first year of The Saturday Paper is interesting not only because of the success of the title but also because of the insight it provides to the reader. Insights like these from suppliers can help us make more from products people come to our shops to seek […]

[

Tags: Newsagency opportunities · Newspapers

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

[

Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

A small but good gift fair – ideal for newsagents

February 5th, 2015 · No Comments

The Melbourne Gift Fair which ended Tuesday was a small event, a fraction of the size other Melbourne and Sydney fairs – but it was good value. It was easier to get around, less crowded – meaning one noticed more. I found it particularly useful for talking to suppliers of products you rarely see in […]

[

Tags: Gifts · Newsagency opportunities

Tough December quarter for newsagents in the latest newsagency sales benchmark study

February 4th, 2015 · 9 Comments

Australian small business Newsagents had a tough December quarter according to the latest newsagency sales benchmark study. Key performance indicators show traffic and revenue are down for many businesses in the channel. Long-term core traffic drivers of magazines, newspapers and tobacco are challenges for newsagents. They can be lifted but it takes newsagents breaking free […]

[

Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Fewer Australian newsagents selling cigarettes

February 3rd, 2015 · 11 Comments

In the October – December 2014 newsagency sales benchmark study, the findings from which will be released tomorrow, the number of newsagents selling cigarettes has declined. 38% of the 169 newsagency businesses in the study do not sell cigarettes. This is up from 29% in the same study a year earlier. Put another way, the […]

[

Tags: Newsagency challenges · Newsagency management · Newsagency opportunities · Tobacco sales

The newsagency gift offer is changing: ignorant suppliers will lose out

January 28th, 2015 · 1 Comment

Gifts in newsagencies can mean many different categories of products – from low price to high end, from simple predictable items like mugs to one-off decorative pieces, from under $20 price points to $500 and more. The gift category is one which suppliers ought not make an assumption about. This is on my mind today […]

[

Tags: Gifts · Newsagency opportunities

Sunday newsagency management tip: know the trends for your business

January 25th, 2015 · No Comments

There is no better indicator for understanding trends in your retail newsagency business than comparing revenue and unit sales performance for a recent period to the same period a year, two years and three years ago. In my own newsagency I undertake this type of comparison every month on a rolling basis – looking at […]

[

Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Why do people buy more Back To School items at supermarkets than newsagents?

January 23rd, 2015 · 15 Comments

Woolworths and Coles are doing well with Back to School because they do it well. Just check out your local Woolworths to see the consistency in all their floor display units. Their consistent corporate branding takes precedence with the product brand secondary. There is an excellent visual connection between the units and this strengthens the […]

[

Tags: Newsagency challenges · Newsagency opportunities · Newsagent representation · Stationery

Amazing jigsaw sales in the newsagency

January 17th, 2015 · 1 Comment

Our Jigsaw promotion is two weeks old and the sales have been excellent. The display facing into the shopping mall is attracting people who would not usually shop with us. A bonus is the learning the jigsaw customers are like collectors, they complete one, they come back for the next challenge. This is why we […]

[

Tags: Gifts · newsagency of the future · Newsagency opportunities

If magazine publishers and distributors do not offer viable terms, what then for newsagents?

January 15th, 2015 · 73 Comments

On the issue of newsagents achieving better margin on magazines, I appreciate there are some newsagents who think there is no hope, that things will never change. I’m an optimist and think that there are enough magazine publishers who value the role we play in putting their titles in front of new eyeballs for them […]

[

Tags: magazines · Newsagency challenges · Newsagency management · Newsagency opportunities

The case for newsagents newsagents receiving more margin from magazines

January 12th, 2015 · 14 Comments

Australian retail newsagents is a direct account with magazine distributors make 25% of the cover price of a magazine. Distribution newsagents make 25% and have to share that with retailers they supply. The share they make can range from 12.5% to as high as 5% depending on terms negotiated. Newsagents want more than 25%. While some […]

[

Tags: Ethics · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management · Newsagency opportunities · Newsagent representation · Newsagent suppliers · Newspaper distribution · Newspapers · Social responsibility

Newsagents feeding the post-Christmas bloat with healthy eating magazines

January 5th, 2015 · No Comments

Diet season is in full force as happens every year after Christmas and New Year celebrations as Aussies head on holiday to the beach and elsewhere. This is a perfect time to get diet and health magazines out on show. Australian Healthy Food is a perfect title to place in the spotlight – to serve […]

[

Tags: magazines · Newsagency opportunities

Newsagents keen to participate in newsagency sales benchmark study

January 3rd, 2015 · No Comments

In the 24 hours since announcing the December 2014 quarter Newsagency Sales Benchmark Study I have received more than fifty submissions. I can tell already this will be a fascinating study with excellent insights into newsagency business performance across the country. For years the Newsagency Sales Benchmark Study tracked declines, particularly in print media sales. Now, […]

[

Tags: Newsagency benchmark · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Excited for 2015 – inspiration

December 31st, 2014 · 3 Comments

New Year’s Eve is an excellent time to think about what’s next and while doing that today I could not shake the memory of the opening to The Bugs Bunny Show – not because next year will be a cartoon, nor because it will be a fight between a duck and a rabbit, nor because […]

[

Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Yes, I am not my customer

December 29th, 2014 · No Comments

When I saw the Shopkins product at the counter of the newsagency I groaned thinking it was sent to us by a magazine distributor (sorry magazine distributors). It looks like the kind of useless non print product they would send. It turns out our manager ordered it from GNS after spotting it in the GNS catalogue. His […]

[

Tags: Newsagency management · Newsagency opportunities

Gift card promotion driving sales in the newsagency

December 24th, 2014 · 4 Comments

We’re enjoying good gift card sales with tactical placement of a gift card stand next to magazines. We are careful in the placement of cards on the stand – matching cards to the shopper most likely to be in this part of the business. Gift card sales are excellent this year and while our margin […]

[

Tags: Newsagency management · Newsagency opportunities

Sunday newsagency management tip: don’t discount before you need to

December 21st, 2014 · No Comments

A card shop near my newsagency yesterday had Hallmark boxed Christmas cards at 50% off. They are the only shop of seven or eight in the shopping centre with Hallmark cards boxed Christmas cards discounted. Others with discounted Christmas cards are the $2 and similar shops with unbranded product. We will not discount Christmas cards until Boxing Day. Sales […]

[

Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Newsagents helping to make The Drover a best seller

December 17th, 2014 · No Comments

Alice Mabin’s book, The Drover, is doing stellar business for Australian newsagents after bookshops rejected it. I have it in my newsagencies – it’s an excellent book. Some customers are buying it for the history. Others buy it as a gift. The Drover is an excellent opportunity for our channel. I urge more newsagents to stock […]

[

Tags: Book retailing · Newsagency opportunities

Leveraging Star Wars interest

December 17th, 2014 · No Comments

Mega brands offer an excellent pathway for newsagents to drive sales and attract new traffic. The Star Wars Itty Bitty pack from Hallmark has been terrific for us – popular with male shoppers and those buying for males. What is especially exciting is other Star wars products we have that we can pitch to these same […]

[

Tags: Gifts · Newsagency opportunities

It’s an Olaf Christmas

December 13th, 2014 · No Comments

Olaf is the character people are loving this Christmas from what I can see. Whether it’s a plush item, a card, collectible POP! Vinyl or some other thing, if it is of Olaf, people love it. While the initial wave was kids who were into the movie, we are now seeing adults purchasing items, especially […]

[

Tags: Newsagency opportunities