Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newsagency opportunities'

The core of a good newsagency: newspapers

May 4th, 2015 · No Comments

This week I am looking five cores of today’s newsagency. I have selected five that relate to every retail newsagency, or should at least. Each core is important because of traffic and that mastering it defines our business in the eyes of these we serve. Core #1: newspapers Sure we don’t make a fair margin from […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Magazine week: How to make magazines more profitable in your newsagency

May 1st, 2015 · 1 Comment

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Magazine week: How to drive repeat magazine sales in the newsagency

April 30th, 2015 · No Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Make the most of K-ZONE in your newsagency

April 30th, 2015 · No Comments

The latest issue of K-ZONE magazine ought to be with all your Avengers product as well as at the counter plus in its usual location. This issue should sell out. The movie opened last weekend and it did huge business. In my own shops, Avengers products are selling very well. This issue of K-ZONE is […]

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Tags: magazines · Newsagency opportunities

Magazine week: How to promote magazines outside your newsagency

April 29th, 2015 · 6 Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

Moving premium pens in the newsagency

April 22nd, 2015 · 4 Comments

Like many newsagents we have kept premium pens off the shop floor for fear of theft. Recently, we moved them to next to our everyday pen display. Sales have increased as a result. We think this has occurred because people have had easier access to browse the range and because they see pens they might […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Westpac to quit small business agency outlets for Australia Post

April 21st, 2015 · 13 Comments

Small business newsagents and other retailers operating a Westpac banking agency within in their retail business heard in a phone hookup with Westpac yesterday that they are to lose their agency business. Westpac has contracted with Australia Post to take over local Westpac agency operations. This is a blow to these locally owned newsagencies and […]

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Tags: Australia Post · Newsagency challenges · Newsagency opportunities · Newsagent representation

A week of newsagency management benchmarks: #5 basket size/depth

April 17th, 2015 · No Comments

Each day this week I am sharing a newsagency management benchmark which I hope you find useful. The benchmarks are not rigid, use them as a guide. I have developed these and other benchmarks over years of working with a variety of newsagency businesses in many different situations. Management benchmark #5: basket size/depth By basket I mean […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Engaging with the Brony movement

April 17th, 2015 · No Comments

In October 2013 I wrote about the Brony movement and how it was an opportunity in Australia. A report in The Age at the time, as I wrote, was the first I had heard of it. Since them I have kept an eye out and noticed more being written about guys who buy My Little Pony […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

A week of newsagency management benchmarks: #3 revenue per square metre

April 15th, 2015 · 1 Comment

Each day this week I am sharing a newsagency management benchmark which I hope you find useful. The benchmarks are not rigid, use them as a guide. I have developed them over years of working with a variety of newsagencies in many different situations. Management benchmark #3: revenue per square metre This is a tough […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

A week of newsagency management benchmarks: #2 gifts to cards

April 14th, 2015 · No Comments

Each day this week I am sharing a newsagency management benchmark which I hope you find useful. The benchmarks are not rigid, use them as a guide. I have developed them over years of working with a variety of newsagencies in many different situations. Management benchmark #2: gifts to cards Three years ago I was […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing advice: promote obscure

April 12th, 2015 · No Comments

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given. My question today is – what are you dong to attract shoppers for non traditional, non habit based, items? What do […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

The best source for labour rate and public holiday information

April 11th, 2015 · No Comments

Some newsagents retain association membership to access labour rate and public holiday information. If this is you, save yourself the money. Click here for an accurate public holiday list. Click here to access the Fair Work Ombudsman Award finder. Here are other free resources some newsagents use associations for: Advice on checking shopper bags for possible […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation

Using Twitter for newsagency marketing ideas

April 10th, 2015 · 7 Comments

I am inspired by this tweet I found yesterday. A colouring book as an art therapy book! It is wonderful how comments from others can have us look at our businesses differently. What we see as an item for one purpose could be seen by others as having a completely different purpose. Maybe we change […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Thoughtful spinner adjacencies drive sales in the newsagency

April 10th, 2015 · No Comments

Spinners get a bum rap. I like them. They offer the ability to change your pitch easily. They also allow you to disrupt traffic flow and this can help drive sales. I  two spinners together achieve more than they might achieve when alone. In placing spinners we do so with thought. In terms of adjacencies, we […]

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Tags: Newsagency management · Newsagency opportunities

Using the POS software customer display to reinforce your messages

April 10th, 2015 · 4 Comments

The only place we promote discount vouchers is on the customer display as a reinforcement and reminder. This is an ideal place to reinforce the pitch as it encourages those with a voucher to get it out to use with their purchase and to those without one to look forward to receiving one. It’s an unobtrusive […]

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Tags: Newsagency management · Newsagency opportunities

Why newsagents are moving on from some gift suppliers

April 9th, 2015 · 2 Comments

A gift supplier asked me yesterday why their sales to newsagents were falling yet gift sales in newsagencies were increasing. I explained the simple answer – newsagents want a point of difference as suppliers not offering this may get business early on but lose it as newsagents want to enhance their offer. In a country […]

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Tags: Newsagency management · Newsagency opportunities

The Walking Dead opportunity is set to grow again

April 9th, 2015 · No Comments

With the latest series of The Walking Dead TV show set to debut in Australia, interest in licenced products is set to increase. We have had this licenced range for a long time and have embraced extensions as they are released. What is fascinating I that the licence appeals to guys and girls of a […]

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Tags: Newsagency opportunities

Here’s what I look at when asked to help a newsagency in trouble

April 8th, 2015 · 3 Comments

If your newsagency is challenged – losing money, risking closure, not paying bills on time – and you’d like help on this, here is a list of information necessary to asses the situation. A comparison of trading periods. Start with the latest three months compared to the same period a year earlier. In the Tower […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

What newsagents and other independent retailers need have to make a case to a landlord

April 7th, 2015 · 2 Comments

If you want to make a case to your landlord for rent relief – short or long term – here is a list of what you will need to assemble to enable you to make a case. You cannot go to a landlord and ask cut my rent or seek short-term rent relief without evidence […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Hallmark Itty Bittys work on three levels in the newsagency

April 6th, 2015 · No Comments

The re-launched Hallmark Itty Bittys are working well as collectibles, licence targeted purchases and impulse purchases – yes, all three. The new stand recently released by Hallmark helps us connect with all three opportunities. The licence branding is key to attracting attention. The small footprint helps us place the stand for maximum impulse opportunity engagement. The […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing advice: setup a craft table

April 5th, 2015 · No Comments

At the Toy Fair recently on the Ed Vantage stand they had tables setup allowing you to play with their products. It was an excellent way to learn about the products and enjoy the experience first-hand. What Ed Vantage also did was to show newsagents how they could do the same thing in their shops. […]

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Tags: marketing · marketing tip · Newsagency management · Newsagency opportunities

Discount vouchers continue to drive excellent newsagency sales results

April 4th, 2015 · No Comments

Our sales in the newsagency for the first quarter of 2015 are up 15% on the same period last year. While shop floor engagement, product selection and displays are a factor in this result, the discount voucher performance report shows the extraordinary value this front end loyalty approach is to the business. Take this 60 […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Making the most of school holidays

April 4th, 2015 · No Comments

All throughout the newsagency we are leveraging the different traffic brought in by school holidays with placement of activity products for boys and girls as well as pure fun toys. We have these in different locations to provide a treasure hunt type experience. This approach works for kids in the store as well as for those […]

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Tags: Newsagency management · Newsagency opportunities

ACCC schedules a pre-decision conference of MPA magazine supply pilot in response to newsXpress submission

April 2nd, 2015 · No Comments

I received this from the ACCC today as I suspect others who made submissions did. I am pleased they have responded positively to the newsXpress request for a pre-decision conference. Dear Sir or Madam, I write in relation to the authorisation application lodged by the Magazine Publishers of Australia (A91472). A pre-decision conference has been […]

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Tags: Newsagency management · Newsagency marketing group · Newsagency opportunities · Newsagent representation