Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: host a bake off

September 14th, 2014 · No Comments

With the surge in gourmet home cooking on the back of a flood of reality TV shows covering baking to chaffing skills to complete dining experiences, newsagents are well placed to engage with the local foodie community. Select a recipe from one of your popular food magazines run a competition for customers for judging on a […]

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Tags: marketing · marketing tip · newsagency marketing

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

Sunday newsagency marketing tip: be clear in your message

September 7th, 2014 · No Comments

What are you calling out to those who walk by your newsagency and those who see your marketing in the local paper, on your car or elsewhere in your community? What are prospective customers seeing to entice them into your business? Are you speaking with a single voice, delivering a clear message? Or, are you saying […]

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Tags: marketing tip · newsagency marketing

Sunday newsagency marketing tip: look for yourself

August 31st, 2014 · No Comments

When next at your shop, use Google on your phone and search for a popular product you sell: a magazine title, a stationery item, maybe a service you provide. Next, from home or the shop, use Google on your computer and do a similar search but add the suburb or town where your shop is located. […]

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Tags: marketing · marketing tip · newsagency marketing

Wizard of Oz Itty Bittys popular

August 29th, 2014 · No Comments

We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man. You know when a customer calls out the brand or the movie that they will most likely purchase the range. […]

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Tags: newsagency marketing · Plush

Sunday newsagency marketing tip: embrace seasonal opportunities

August 24th, 2014 · No Comments

Major seasons provide newsagents with excellent marketing opportunities. Take Father’s Day. I’m told that more than 50% of Father’s Day cards will be purchased in newsagencies. Our success with Father’s Day will depend on how we promote the opportunity inside and outside our businesses, the gifts we offer for add-on purchases and how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting The Saturday Paper and other circ. products to drive traffic

August 23rd, 2014 · 1 Comment

Today we are promoting The Saturday Paper on the lease line, facing into the mall along with the Herald Sun, the new Doctor Who partworks and the latest Better Homes and Gardens. I setup the display to leverage interest in the Robin Williams story in The Saturday Paper. It’s a different take on a major […]

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Tags: newsagency marketing · Newspapers

The art of attracting new shoppers to your newsagency

August 19th, 2014 · 3 Comments

It’s an art attracting shoppers to any retail business let alone to an Australian newsagency where the old-school shingle encourages wrong assumptions and out of date expectations about the business and the products it sells. I prefer to play down the shingle and attract shoppers based on product placed specifically for that purpose. The knitting […]

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Tags: Management tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: run a good old a-thon

August 17th, 2014 · No Comments

Back in the 1970s a-thins were all the rage. It’s when walk-a-thons took off in Australia. Then there were swim-a-thins, spell-a-thins, read-a-thins … all to raise money for charities. Why not stage an a-thin at your shop or in your shop window? Choose something that connects to your business, something fun but with social and […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Another reason to promote Peppa Pig

August 14th, 2014 · 1 Comment

The live Peppa Pig show touring Australia is generating excellent interest and giving us plenty of opportunities for selling the Hallmark Peppa Pig cards and the Peppa Pig licenced gifts, plush and other products we have access to. This is a mega brand that fits nicely within newsagency businesses. It’s important we are aware of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Terrific collateral for Attenborough DVD promotion

August 12th, 2014 · 6 Comments

In Adelaide yesterday I saw plenty of collateral in newsagencies promoting the Attenborough DVDs. We got none of this – reflecting the disconnect between News Corp. and retail only newsagencies in Victoria. 3 likes

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Tags: newsagency marketing · Newspapers

First newsagency to offer PayPal payment method

August 11th, 2014 · 15 Comments

We are excited to be the first newsagency in Australia to offer PayPal as a fully integrated payment method. Using their new App, PayPal customers will be attracted to the business through the app – this is a key element of PayPal engagement – promoting your business. The PayPal integration shows how professional app / POS […]

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Tags: marketing · Newsagency management · newsagency marketing

Early start to Father’s Day

August 11th, 2014 · No Comments

Father’s Day cards have started selling and we are still a month away from the day. While not massive sales, early sales are enough to warrant our initial placement at the front of the newsagency. The photo shows not even a third of what we will have out by the time we are in full […]

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Tags: Greeting Cards · newsagency marketing

Sunday newsagency marketing tip: embrace local artists

August 10th, 2014 · No Comments

This is a marketing tip for a high street newsagency, a business with a footpath in front. Invite a local artist or local artists to create a locally themed footpath mural. Plan in advance: get Council permission, send out flyers and turn the creation of the meal into an event. If getting an artist is […]

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Tags: marketing · marketing tip · newsagency marketing

The front of the newsagency this weekend

August 10th, 2014 · No Comments

This photo shows half of the front of the newsagents as it is set for this weekend. On the left we have part of our Father’s day card range for early shoppers, next is sand that attracts kids and parents, next is the new line of scarves that started selling when we put them out […]

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Tags: Newsagency management · newsagency marketing · retail

Sunday newsagency marketing tip: create your own season

August 3rd, 2014 · 2 Comments

I had never heard of Marshmallow & Coconut Season and I can’t find anything about it online – except for the season declared (and owned) by Haigh’s Chocolates in a brilliant marketing move. They promote it in-store with A3 posters. You can declare your own season around which you can create your own events relevant […]

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Tags: marketing · marketing tip · newsagency marketing

Does your poo stink?

August 1st, 2014 · 4 Comments

Sometimes a direct approach works best. That’s what we are trying our front of store display of Poo Pourri. The headline, Does Your Poo Stink? shocked when I first saw it. Now I realise our team member who created it did so for attention-grabbing value. The goal of the headline is to get people to […]

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Tags: Newsagency management · newsagency marketing

Don’t use Facebook as a megaphone

August 1st, 2014 · 2 Comments

When using Facebook for your business, use it with care and in a way that respects the kind of conversations you have with customers in your shop and across the counter. Be relaxed, have fun and engage with your customers without trying too hard to sell to them. If you want to bring products to […]

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Tags: marketing tip · newsagency marketing · Social Media

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

Interesting 4-day sale

July 28th, 2014 · 3 Comments

I am in Auckland looking at retail and noticed a massive 4-day sale at Whitcoulls – just about the closest they have here to an Australian newsagency. There were all sorts of deals. With cards it was buy 1 and get one at half price. What was odd was how they promoted it – with […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: think about a 2015 calendar for your customers

July 27th, 2014 · No Comments

It’s the end of July and a good time to think abut a give-away calendar you could make for your customers. Such a calendar would be an excellent opportunity to promote local events and support local groups and causes. Make sure the calendar promotes your business. You could get the calendar printed by a local […]

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Tags: marketing · marketing tip · newsagency marketing

The simple promotions are the best

July 26th, 2014 · No Comments

Pacific Magazines through their Nexus program is running a $5,000 shopping spree competition starting Monday. These short-burst easily understood promotions work well. My goal in getting behind this is to build the database that supports my shop through Nexus emails and text messages. We did some planning today on how to make the most of the launch next […]

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Tags: marketing · newsagency marketing

How to grow your newsagency

July 23rd, 2014 · 14 Comments

Here is a video shot just over a week ago looking at one of the most valuable tools I am finding for growing my newsagency – discount vouchers. This video looks at the April through June data. To those who say this is a post advertising Tower Systems, I’d note that POS Solutions say they […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

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Tags: marketing · marketing tip · newsagency marketing

Are you leveraging knitting interest?

July 19th, 2014 · No Comments

The Herald Sun reported yesterday a surge in interest in knitting. This is reason enough for newsagents to promote knitting titles including the Better Homes and Gardens knitting title. The age of the people in the article suggests we move knitting titles to next to Frankie, Yen and Russh. The article is a reminder to not to prejudge who purchases knitting […]

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Tags: newsagency marketing