Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Interesting 4-day sale

July 28th, 2014 · 3 Comments

I am in Auckland looking at retail and noticed a massive 4-day sale at Whitcoulls – just about the closest they have here to an Australian newsagency. There were all sorts of deals. With cards it was buy 1 and get one at half price. What was odd was how they promoted it – with […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: think about a 2015 calendar for your customers

July 27th, 2014 · No Comments

It’s the end of July and a good time to think abut a give-away calendar you could make for your customers. Such a calendar would be an excellent opportunity to promote local events and support local groups and causes. Make sure the calendar promotes your business. You could get the calendar printed by a local […]

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Tags: marketing · marketing tip · newsagency marketing

The simple promotions are the best

July 26th, 2014 · No Comments

Pacific Magazines through their Nexus program is running a $5,000 shopping spree competition starting Monday. These short-burst easily understood promotions work well. My goal in getting behind this is to build the database that supports my shop through Nexus emails and text messages. We did some planning today on how to make the most of the launch next […]

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Tags: marketing · newsagency marketing

How to grow your newsagency

July 23rd, 2014 · 14 Comments

Here is a video shot just over a week ago looking at one of the most valuable tools I am finding for growing my newsagency – discount vouchers. This video looks at the April through June data. To those who say this is a post advertising Tower Systems, I’d note that POS Solutions say they […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: Use your business card

July 20th, 2014 · No Comments

What does your business card say about your business? Does it pitch you and your business or does it include the basic details? Does your card represent your unique selling proposition or does include the basic details? Does your business card define you and your business? Does it reflect how you see yourself? A business […]

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Tags: marketing · marketing tip · newsagency marketing

Are you leveraging knitting interest?

July 19th, 2014 · No Comments

The Herald Sun reported yesterday a surge in interest in knitting. This is reason enough for newsagents to promote knitting titles including the Better Homes and Gardens knitting title. The age of the people in the article suggests we move knitting titles to next to Frankie, Yen and Russh. The article is a reminder to not to prejudge who purchases knitting […]

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Tags: newsagency marketing

$20,000 Newspower / West Australian competition

July 19th, 2014 · No Comments

Someone anonymously sent me a flyer about a Newspower / West Australian promotion running at the moment offering a chance to win $20,000. It looks like a good promotion depending on what the words chance to win $20,000 mean. Is there a $20,000 prize for one customer or a chance to play a game of chance […]

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Tags: newsagency marketing

Ah, we missed this Loom Bands opportunity

July 18th, 2014 · No Comments

Damn!  I should have done more than just sell Loom Bands. I should have made a dress and sold it on eBay for £170,100 - an amazing story at Essential Kids. If you still have Loom bands in store here’s a promotional opportunity – get people to make things to raise money at an auction for a local charity. 3 […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: leverage a passionate community

July 13th, 2014 · No Comments

One way newsagents can attract new shoppers is to become a trusted outlet for collectible lines. There any many such lines available in our channel. Take the TY brand for example, if you carry a good range of TY product, brad it professionally in-store and train your staff on the traditional TY shopper and what […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: six ways to promote your point of difference this winter

July 6th, 2014 · 8 Comments

Winter can be tough for some people. It can be tough for retail too as traffic is often down. Newsagents have an opportunity to leverage the season, to make it more enjoyable for you and your customers. Here are six suggestions to get you thinking abut winter differently: Reach out to retirement villages and nursing homes. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: how to make the most of school holidays

June 29th, 2014 · No Comments

School holidays present an excellent opportunity for all retailers including newsagents. They bring out shoppers we might not often see and shoppers who are usually open to purchasing items they might not consider outside school holiday times. School holidays present us with excellent commercial opportunities regardless of our newsagency location and situation. Here are my […]

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Tags: marketing · marketing tip · newsagency marketing

Excellent example of attracting shoppers with a ‘deal’

June 24th, 2014 · No Comments

I passed a WH Smith store in Melbourne last week and they were using this 2 for $8 promotion to attract shoppers in-store. While the deal was not good value in my view, the actual promotion was done in such a way so as to make it feel like a good deal. The stand itself […]

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Tags: Impulse lines · Newsagency management · newsagency marketing · Tactical display

Sunday newsagency marketing tip: show the outcome to inspire sales

June 22nd, 2014 · No Comments

Showing an outcome is common in advertising and marketing in all sorts of businesses. It can work just as well in a newsagency. Take the humble jigsaw puzzle. By erecting the 3D Eiffel Tower and placing it as a centrepiece of our new Ravensberger jigsaw puzzle display we have attracted new shoppers, people who have […]

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Tags: marketing tip · newsagency marketing

Publishers ought to price newspapers based on the shelf life of the product

June 21st, 2014 · 19 Comments

The shelf life of a daily newspaper is less now than at any other time in its history. Indeed, news stories are often out of date by the time the press machines start rolling. While the price of other products with a limited shelf life, such as fresh food, is reduced as it nears expiry, newspapers […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Newspapers

Bauer updates newsagents on Reader Rewards

June 20th, 2014 · 2 Comments

Bauer sent Connections newsagents an update this week on the reader rewards program: In the first 14 days 500 customers have earned Reward Stars in Newsagents 23% of Newsagents had customers using the app in week one Already 17 Bauer titles have advertised with a combined audience of 8 million consumers Facebook posts have directed […]

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Tags: Newsagency management · newsagency marketing

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

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Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Sunday newsagency marketing tip: give shoppers something to play with

June 15th, 2014 · No Comments

Always have something at the front of your newsagency, at your entrance or just inside the front door if you are on the high street, for people to play with. The right product to play with will attract new shoppers or people who, like kids, bring shoppers. This product does not need to be something […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: bring theatre to your business – make shopping fun

June 8th, 2014 · No Comments

Show don’t tell. Use that as your motto for changes you make in your newsagency to market the business from within. Take party goods – does your party department feel like a party? If is fun to shop? Can your customers see what you have on offer? Or, are your products all in their packs […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting the Win a Tablet opportunity

June 7th, 2014 · No Comments

We are promoting the Pacific Magazines Win a Tablet opportunity in three locations in store in three locations including this one with weekly titles. Our promotion and placement activity is tactical – i.e. we’re not going for noise but for focused engagement. Our thinking here is that less is more given all the colour in […]

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Tags: magazines · newsagency marketing

With Peppa Pig in the news…

June 2nd, 2014 · No Comments

We have had our Peppa Pig spinner and products in prime position this past week with Peppa Pig so much in the news following a report that the show may be axed as a result of budget cuts. While the report of possible axing was soon shut down, the brand got plenty of media coverage […]

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Tags: newsagency marketing · Newsagency opportunities

Win a Tablet promotion kicks off

June 2nd, 2014 · 8 Comments

The Pacific Magazines Win! a Tablet promotion kicks off today with excellent consumer collateral as well as excellent collateral to newsagents promoting the opportunities for their businesses. This is a well thought out low-tech promotion assigned to drive loyalty to Pacific Magazines titles and to participating newsagencies. I like the point of difference it provides […]

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Tags: magazines · marketing · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: get out there and promote

June 1st, 2014 · No Comments

There was a time when newsagents could put products on the shelves or the shop floor and it would sell thanks to the traffic for newspapers, lottery products, transport tickets and magazines. Now, with all these important traffic generating categories available elsewhere, traffic for most newsagency businesses is down year on year and too often nothing […]

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Tags: marketing · marketing tip · newsagency marketing

If the Officeworks approach to advertising frustrates you…

May 29th, 2014 · No Comments

The Checkout on ABC TV tonight has a segment about the Officeworks type of advertising – we’ll beat anyone’s price, the type of advertising I have written about here before.  If the promo I have seen reflects what they air then this should be must-see viewing as it suggests that shoppers pay more as a […]

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Tags: Newsagency management · newsagency marketing

It pays to be connected

May 28th, 2014 · No Comments

I supplier yesterday offered newsagents and other retailers a deal on a limited-stock range. 24 hours later it’s just about sold out. Newsagents who only look at emails every few days or who prefer to receive notices by fax or prefer a call from a rep have missed out. Just as retail is changing rapidly so […]

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Tags: newsagency marketing

Clever approach to advertising

May 28th, 2014 · No Comments

With commercial advertising being out of the reach of many newsagents I thought it worth sharing this cool idea I saw in  Hong Kong at the gift fair – suitcases with sign writing being walked around. I could see this working at local events with family members in uniform pulling the suitcases around. I could […]

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Tags: marketing · newsagency marketing