Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Melbourne gift fair participants show how blurred lines are between retail channels

August 4th, 2015 · No Comments

The lines between retail channels continue to blur as retailers pursue traffic and revenue in a crowded and competitive marketplace. Supermarkets are not alone in reaching into the product categories of other channels to make their businesses more successful. Pharmacies have been doing this for years as have proactive newsagents. The gift fair on at […]

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Tags: Gifts · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency challenge: get cards out of the card department

August 2nd, 2015 · No Comments

This is easy. Take a spare stand, fill it with a range of cards that appeal to a shopper you struggle to get into the business, put it on the lease line so passers-by can see it and watch to see if the stand attracts people. If the stand does not work, change the cards and […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: use TV advertising

August 2nd, 2015 · No Comments

Partwork launches provide us the best opportunity to drive traffic yet many newsagents ignore this, preferring to complain about the margin rather than considering the value of the bigger picture. Most partwork launches in Australian are supported with a high rotation TV ad, often on free to in prime time. Here is how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

A note on taking photos

July 30th, 2015 · No Comments

With many newsagents using photos on Facebook and elsewhere to market their businesses, I encourage people to contender investing in a good light box. This small investment, not much over $100, will allow you to take better quality photos that work well on social media and lift the professional look of your business. I took this photo […]

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Tags: marketing · newsagency marketing

Now this is what being a local newsagent is all about

July 29th, 2015 · 1 Comment

I love this local photocopies ‘book’ for sale in a newsagency I visited in Tasmania yesterday. The placement of the title at the counter pitches local engagement better than any poster could. It shows the business living the local connection. What other business competing with a newsagency would offer such local stories? Not the supermarket […]

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Tags: marketing · Newsagency management · newsagency marketing

Sunday newsagency challenge: risk $500

July 26th, 2015 · No Comments

Give a staff member who has never had responsibility for purchasing stock up to $500 to spend on a new product for your business. Tell them to find new products you have never sold that they think will help attract new shoppers to the business. Stay out of their way. Let them spend the money, […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: lead with a story

July 26th, 2015 · 2 Comments

Tell stories about what you sell and this will encourage greater engagement. For example, telling a useful story on your business Facebook page about a product you sell will help those who otherwise might not know about you discover that your shop is a place to visit. We did this recently writing about a gluten […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a competition on social media

July 19th, 2015 · No Comments

Facebook is proving to be the best competition platform I have used in years. Entry is easy as is picking a winner and letting everyone know who won. It is especially useful for attracting new shoppers. I know of plenty of new shoppers now visiting as a result of a competition I ran of Facebook. […]

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Tags: marketing · marketing tip · newsagency marketing

RETAIL NEWSAGENCY SALES BENCHMARK APRIL – JUNE 2015 vs. 2014

July 15th, 2015 · No Comments

The June quarter was tough newsagents. Sales in the core traffic driver of magazines declined more sharply than in recent quarters. Add to this the continuing decline in newspaper sales and we ought to be very concerned as the traffic from print media sits been at the core of viability for many newsagencies. Cards, too, […]

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Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: leverage customer passion

July 12th, 2015 · No Comments

I bet you have customers in your newsagency who are passionate about their regular purchase from you. Their passion could be a magazine, a stationery item, a licenced product or their favourite lottery ticket. Print up A5 size notes on which your customers can share their passion, their recommendation, for something you sell. Place the […]

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Tags: marketing · marketing tip · newsagency marketing

State of Origin opportunities embraced by newsagents

July 11th, 2015 · No Comments

It’s been terrific seeing how newsagents have embraced the State of Origin opportunity in their businesses from the sales of clothing and cheer protect trough to getting behind the state team. I know of newsagencies that did $5,000 and more in products in towns with populations you would not expect to be big end ought […]

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Tags: marketing · newsagency marketing

If you are in Queensland…

July 3rd, 2015 · No Comments

Gift HQ is a terrific trade show in Brisbane starting tomorrow. I am one of eight speakers speaking on business development and growth topics. I am sharing New Loyalty insights. Anyone visiting Gift HQ who would like to catch up let me know: 0418 321 338. 4 likes

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Facebook promotion of cards drives newsagency traffic

July 1st, 2015 · No Comments

This post I put on Facebook two weeks ago to promote cards in the newsagency continues to attract new shoppers for us. People seeing the post have commented to us about the message of a handwritten message in a card lasting longer than a text message. While this sentiment is what they mention, I think […]

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Tags: newsagency marketing · Social Media

Using Lorde to attract new shoppers

June 29th, 2015 · No Comments

Lorde on the cover of the latest issue of Vogue Australia is an excellent opportunity to promote this title and your newsagency on social media. A boosted post with a photo of the cover and mentioning Lorde in the text will get your business in front of more people. This cover is an excellent opportunity […]

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Tags: magazines · newsagency marketing

Sunday newsagency marketing tip: invite customer reviews

June 28th, 2015 · No Comments

Leverage the opinions of your customers to shine a light on products you sell. Ask for their reviews of items and place the reviews on your Customer Reviews noticeboard. Your customers could review magazines, cards, gifts – almost anything you sell. In addition to putting the reviews on a noticeboard, post them on Facebook and other […]

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Tags: marketing tip · newsagency marketing

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · No Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

Selling out of ugly dolls in the newsagency

June 24th, 2015 · No Comments

We seized the opportunity to stock the ugly dolls at a terrific discount. We pitched the product in a dead spot with a cheap display. The sign was the key factor in us selling out of these dolls in less than two weeks. I have a few takeaways: end of run items provide opportunities for us […]

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Tags: marketing · newsagency marketing

Hand written pricing helped drive sales

June 24th, 2015 · No Comments

We used hand written price tags for ink through a recent sale and it worked. The hand written signs pitched a local approach to pricing. Pricing mattered as external marketing did not list prices. It was down to the in-store pitch to drive the purchase. 1 likes

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Tags: newsagency marketing

EB Games shows how to run a sale

June 22nd, 2015 · No Comments

I love how EB games at Westfield Knox dressed their store for a sale at the weekend. You could not miss this – the signage was visually strong and consistent. Nothing timid about their approach – no three or four signs. They gave over the whole store to the sale. I am inspired by their […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: use video to show off products

June 21st, 2015 · No Comments

Choose two or three products from your shop that you are most excited about and shoot a video showing them off and promoting them using your phone. Load the best of the two or three videos on your business Facebook page. Sure you will feel awkward and you’re bound to not like the video. The […]

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Tags: marketing · marketing tip · newsagency marketing

Using colour to brighten winter in the newsagency

June 21st, 2015 · No Comments

I wrote recently about the use of colour to give the shop a warmth during the cold months of winter. This photo shows one of several warm displays I discovered when visiting one of my shops last week. The use of colour is excellent – it makes the display noticeable and warm, a nice response […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagents: we can do better than this

June 17th, 2015 · No Comments

This photo is of a newsagency in a mid-size shopping mall. Instead of using the window to show shoppers inside the shop, they have it covered with a collage of magazine posters. While we can present our businesses any way we want, newsagents with a common shingle have a responsibility to each other. Newsagents can do better […]

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Tags: Newsagency management · newsagency marketing

Sunday newsagency marketing tip: be who you are on social media

June 14th, 2015 · No Comments

Being who you are on social media matters. Your posts need to be what you believe in, they need to reflect who you are and what your business stands for. For newsagents who claim the local business label, social media posts and comments need to be locally focussed where possible. Indeed, social media platforms like […]

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Tags: marketing · marketing tip · newsagency marketing

Minions finding new customers for the newsagency

June 12th, 2015 · 2 Comments

The Minions movie is not even out and licenced product connected is flying off the shelves. We are using the range to attract new shoppers and its working – in-store and through social media. As some of the major retailers nearby are out of stock of key Minions lines, we have been able to attract people […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Why we should promote the latest issue of Australian Men’s Health

June 10th, 2015 · No Comments

Dwayne The Rock Johnson is on the cover of the latest issue of Australian Men’s Health and we should promote the heck out of this issue because his latest movie, San Andreas is very popular at the box office and it was shot here in Australia. When I say promote, I mean in a way […]

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Tags: magazines · marketing · newsagency marketing