Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: refresh your charity commitments

February 22nd, 2015 · No Comments

This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through the newsagency business before wondering if it was the best relationship. It could be useful to reconsider the […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

An Urgent Action Plan to Avoid Closure of Your Retail Newsagency

February 18th, 2015 · 7 Comments

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless. The […]

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Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Newsagents trashing APN newspaper promotion of Staples

February 14th, 2015 · 1 Comment

Here’s a photo from one newsagent showing what they have done with the collateral from newspaper publisher APN sent to support the classroom makeover promotion being run with Staples. The APN collateral is in the trash bin. As I noted here, newsagents are angry that APN is promoting US stationery giant Staples and not the local newsagent businesses […]

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Tags: Ethics · Newsagency challenges · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: your counter is the most impulse purchase location in-store

February 8th, 2015 · 2 Comments

What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction? Go on, take a look from your customer’s perspective. This photo shows what we have behind the counter at the moment. We’ve had this up […]

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Tags: marketing · marketing tip · newsagency marketing

Feast magazine supports newsagents in TVC

February 6th, 2015 · 1 Comment

Kudos to SBS and Pacific Magazines for continued support of newsagents when promoting Feast magazine. Every month they do this while other publishers have dropped mentioning newsagents in their ads. This is a reason to give Feast prime placement in your magazine newsagency department. Go on, support this title as a thank you for their support […]

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Tags: magazines · newsagency marketing

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

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Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing

How Starbucks connects locally

January 27th, 2015 · No Comments

Here is how one of many Starbucks locations in busy Guangzhou (pop. 20m) shows its neighbourhood connection. It shows them thinking about the local area and supporting local activities. I see this local community connection / support in many businesses in China. What I like about the Starbucks approach is that it feels like something […]

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Tags: newsagency marketing

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

How Officeworks wins parents in the Back to School battle

January 24th, 2015 · No Comments

The Growing Minds App offered by Officeworks is a smart piece of their Back to School pitch. The games are what any parent of young kids would want their kids to be playing. Being free makes the App appealing too.  The hook for a return visit to the store is the opportunity to unlock more […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future

What’s behind the counter in your newsagency?

January 22nd, 2015 · No Comments

Here’s what customers see when they come to the counter of my newsagency at the moment. As the biggest outlet in our region for ty product, we take pride in promoting it differently to promote the brand and to drive impulse purchases. The lines on show at the counter are new and therefore highly sought […]

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Tags: newsagency marketing

How one newsagency can drag the whole channel down

January 21st, 2015 · 12 Comments

Speaking of stationery, here’s how one newsagent is promoting stationery at the moment. I have suggested it would not be hard to make a more professional sign. They were not interested. We are only as strong as our worst colleague newsagent. 10 likes

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Tags: marketing · newsagency marketing · Stationery

Here’s how we use a magazine aisle end

January 20th, 2015 · No Comments

Years ago this aisle end would have hosted Connections or other magazine promotions. Now, it hosts prorudcts. Magazine sales are up. Not using it for magazine displays is not hurting. Products we place here sell – generating a better return on the space. To newsagents still doing big aisle end displays promotion magazines I’d ask why? In my […]

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Tags: Gifts · magazines · newsagency marketing

Sunday newsagency marketing tip: stop following the leader

January 18th, 2015 · No Comments

Newsagents and, indeed, many small business retailers, think that the only way to compete with big business competitors is to match them on price. I think chasing a big business competitor on price is a mugs approach. Big business will beat you on price every time. Not necessarily on a real price comparison but absolutely and certainly […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing top: sell an outcome

January 11th, 2015 · No Comments

I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked. Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose. It’s inspiring – to staff, customers and suppliers.  I love it. This is my marketing tip today – use the wall behind your counter to […]

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Tags: marketing · marketing tip · newsagency marketing

The Spectator Australia supports newsagents

January 8th, 2015 · 3 Comments

1,382 followers on Twitter of The Spectator Australia have been encouraged to purchase the latest issue from newsagents with this tweet. Newsagents on Twitter should re-tweet the tweet. Every mention by a supplier about our channel as the go-to retailer for a product is welcome. The more we show our appreciation the more they will […]

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Tags: newsagency marketing · Social Media

Sunday newsagency marketing tip: make your own season

January 4th, 2015 · No Comments

It is easy to get caught up in the major seasons and appreciate the break between them to recharge. I think there is value for our independent retail businesses to play away from the main game, to create our own seasonal opportunities. Done well and with a small investment in marketing you can achieve more […]

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Tags: marketing tip · newsagency marketing

Newsagents keen to participate in newsagency sales benchmark study

January 3rd, 2015 · No Comments

In the 24 hours since announcing the December 2014 quarter Newsagency Sales Benchmark Study I have received more than fifty submissions. I can tell already this will be a fascinating study with excellent insights into newsagency business performance across the country. For years the Newsagency Sales Benchmark Study tracked declines, particularly in print media sales. Now, […]

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Tags: Newsagency benchmark · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Try this for promoting Back to School

January 2nd, 2015 · 4 Comments

If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success. 2 […]

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Tags: marketing · marketing tip · newsagency marketing

Good Nexus gift from Pacific Magazines for newsagents

December 29th, 2014 · 2 Comments

I like the mouse mat from Pacific Magazines promoting their Nexus marketing platform. It’s useful as a mouse mat and useful for engagement with Nexus. I’m an avid user of the platform for tracking my performance compared to others and for promoting to my customers. 1 likes

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Tags: newsagency marketing

Sunday newsagency marketing tip: use your products to market your business

December 28th, 2014 · No Comments

When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be! Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about. Products that make their way to you through everyday […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: join online groups and be part of the conversation

December 21st, 2014 · No Comments

While many newsagents are in Rotary, Lions or similar local community groups, few are in other groups that are equally important in networking, groups like online groups serving special interests. Such groups often don’t operate to a geographic boundary – and that’s okay … especially if the group is about something in which you are […]

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Tags: marketing · newsagency marketing

If you still have Dolly in stock

December 20th, 2014 · No Comments

The five pockets allocated to the dive different covers of Dolly had not worked. We sold one copy in a week – making the space allocation uneconomic. But before I reduced the space allocation I checked online and found that the Niall cover was in short supply. A couple of social media engagements later and […]

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Tags: magazines · marketing · newsagency marketing