Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: promote locally made with products

May 24th, 2015 · No Comments

One of the best places to promote locally made products in-store is with the products themselves – using a small shelf talker to call out that the products are locally made. A simple small sign like this can get people who want to support local artists and suppliers considering products they may have overlooked. This sign […]

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Tags: marketing · marketing tip · newsagency marketing

How discount vouchers got an 82 year old buying cards again

May 22nd, 2015 · 6 Comments

An 82 year old male customer told me recently that he started buying cards again thanks to our discount vouchers. He told me he stopped buying birthday cards for his kids and grand kids and great grand kids a few years ago because of the cost. But I started again when I got one of these […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Listening to suppliers can help newsagents find success

May 17th, 2015 · No Comments

I was at the Gibson / Unity showroom Melbourne last week and noticed this kangaroo nativity set in one of their Christmas rooms. I equally didn’t think it would sell as I thought it would offend customers (not me). This set has been a top seller as has the koala nativity set! Thinking about it later, this kangaroo […]

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Tags: Newsagency management · newsagency marketing

Sunday newsagency marketing tip: pre-sell and beat your competitors

May 17th, 2015 · No Comments

If you carry products that are added to with new launches consider offering pre-sell opportunities where by your customers can lock in orders well in advance of the release of new product. Take a deposit, track their pre-order and let them know the progress of delivery. This locks your customers in before your competitors get […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting Aussie magazines and newsagencies

May 16th, 2015 · 2 Comments

We are promoting four Australian magazines and newsagencies as the places to purchase these and other magazines on my newsagency Facebook page. I have also paid to boost the post – to reach more people. This promotion is part of a shop local campaign in the newsagency. Shop local means different things to different people. To me, […]

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Tags: magazines · Management tip · marketing · marketing tip · newsagency marketing

RETAIL NEWSAGENCY SALES BENCHMARK JANUARY – MARCH 2015 vs. 2014

May 11th, 2015 · 2 Comments

The January through March quarter was tough for plenty of newsagents. Key traffic categories magazines and newspapers experienced further declines. To balance this, cards and stationery did okay. New traffic areas such as gifts and plush in engages newsagencies did well. Here are the headline numbers: Customer traffic. 68% of newsagents report average decline of 1.7%. […]

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Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: tap into passion

May 10th, 2015 · 1 Comment

Passion is powerful in retail. Get a staff member who is passionate about something you sell and sales will benefit. Offer products that connect with the passions of customers and you are certain to see good sales. Passion is powerful. It is important to look at product selection as a marketing activity. You can define […]

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Tags: marketing · marketing tip · newsagency marketing

Justice League attracting male shoppers to the newsagency

May 5th, 2015 · 3 Comments

The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of […]

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Tags: Gifts · magazines · Newsagency management · newsagency marketing · Opportunistic retail · Optimism

Sunday newsagency marketing tip: promote your magazine point of difference on social media

May 3rd, 2015 · No Comments

I regularly promote the depth of range of magazines in the newsagent on social media including Facebook. This screencap shops a facebook post from yesterday – for a selection of healthy eating magazines. When doing this I tend to focus on titles not widely available elsewhere. I also promote four or five titles to speak […]

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Tags: marketing · marketing tip · newsagency marketing

World Stationery Day

April 29th, 2015 · 1 Comment

In case you missed it, today is World Stationery Day. I missed it. Typo told me. 2 likes

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Tags: marketing · newsagency marketing

Terrific Dymocks window display

April 29th, 2015 · No Comments

I like the Mother’s Day window display in the Dymocks flagship store on George Street in Sydney. The display incorporates gifts, cards and wrapped boxes. It promotes a diverse range of gifts too from the traditional to the non traditional. What is most appealing, however, is the inclusion of greeting cards in the display. Too […]

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Tags: Gifts · giftwrap · Greeting Cards · marketing · marketing tip · Newsagency management · newsagency marketing

A clever shop window sign can drive traffic

April 27th, 2015 · No Comments

I don’t often stop and notice signs in windows. This sign stopped me. It is funny and clever. The best sign you can have in the window of your shop is one that stops people na gets them looking at your shop. 5 likes

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: be clear in your message

April 26th, 2015 · No Comments

Standing in front of your newsagency or at the entrance to the shop, how many messages are you pitching to your customers? Do these messages contradict each other? Are the messages connected in any way? Could your customers be confused? How we dress our shops is one of our most important marketing activities. From product placement […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: attract new shoppers to your retail newsagency

April 19th, 2015 · No Comments

What are you doing to attract new shoppers to your newsagency? Yes, I am talking to you – if you are a newsagent. What are you doing today, this week, this month, this quarter to drive traffic to your store? Newsagents used to rely on suppliers to drive traffic to their businesses. No more. With […]

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Tags: marketing · marketing tip · newsagency marketing

Engaging with the Brony movement

April 17th, 2015 · No Comments

In October 2013 I wrote about the Brony movement and how it was an opportunity in Australia. A report in The Age at the time, as I wrote, was the first I had heard of it. Since them I have kept an eye out and noticed more being written about guys who buy My Little Pony […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing advice: promote obscure

April 12th, 2015 · No Comments

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given. My question today is – what are you dong to attract shoppers for non traditional, non habit based, items? What do […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

Supporting the Win a Car promotion from Pacific Magazines

April 11th, 2015 · No Comments

We are promoting the Win a Car competition from Pacific Magazines with the floor display unit in prime location. We currently have the unit next to the counter. We will change location each week to connect with different destination shoppers visiting the business. The Win a Car promotion is something we look forward to as it […]

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Tags: magazines · newsagency marketing

Using Twitter for newsagency marketing ideas

April 10th, 2015 · 7 Comments

I am inspired by this tweet I found yesterday. A colouring book as an art therapy book! It is wonderful how comments from others can have us look at our businesses differently. What we see as an item for one purpose could be seen by others as having a completely different purpose. Maybe we change […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

What newsagents and other independent retailers need have to make a case to a landlord

April 7th, 2015 · 2 Comments

If you want to make a case to your landlord for rent relief – short or long term – here is a list of what you will need to assemble to enable you to make a case. You cannot go to a landlord and ask cut my rent or seek short-term rent relief without evidence […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Discount vouchers continue to drive excellent newsagency sales results

April 4th, 2015 · No Comments

Our sales in the newsagency for the first quarter of 2015 are up 15% on the same period last year. While shop floor engagement, product selection and displays are a factor in this result, the discount voucher performance report shows the extraordinary value this front end loyalty approach is to the business. Take this 60 […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Newsagency of the Future workshop – Perth next Wednesday

April 2nd, 2015 · No Comments

I had to reschedule my last Newsagency of the Future session in Perth because of a flight delay of several hours. The next session is in Perth next Wednesday at 8am (breakfast included). Perth. April 8. 8 am.  Country Comfort Inter City. Great Eastern Highway Perth. All newsagents welcome. It’s free. Click here for the booking form, or […]

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Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Price based marketing is a difficult habit to break

March 31st, 2015 · No Comments

In the main window of a Target stop on the weekend was a large sign promoting that they guarantee the best Easter egg prices in Australia. Attracting shoppers on price only works if this is your thing, if your prices will always be lower and if you keep promoting your low prices. I think promoting […]

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Tags: Newsagency management · newsagency marketing

Using AFL Beanie Kids to drive traffic

March 31st, 2015 · No Comments

We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season set to kick off and school holidays under way, the timing of this placement is perfect. 2 […]

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Tags: Gifts · newsagency marketing · Plush

Proud to sell Quarterly Essay

March 30th, 2015 · No Comments

DEAR LIFE Caring for the Elderly by Karen Hitchcock and published as the latest Quarterly Essay is one of the best essays I have read. It is confronting, moving and thoughtful. It is timely for Australia and its ageing population. I am proud to have this title on sale in my newsagency. 5 likes

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Tags: magazines · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: make a brochure

March 29th, 2015 · No Comments

Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you. I am serious, […]

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Tags: marketing · marketing tip · newsagency marketing