Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

If you are in Queensland…

July 3rd, 2015 · No Comments

Gift HQ is a terrific trade show in Brisbane starting tomorrow. I am one of eight speakers speaking on business development and growth topics. I am sharing New Loyalty insights. Anyone visiting Gift HQ who would like to catch up let me know: 0418 321 338. 3 likes

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Facebook promotion of cards drives newsagency traffic

July 1st, 2015 · No Comments

This post I put on Facebook two weeks ago to promote cards in the newsagency continues to attract new shoppers for us. People seeing the post have commented to us about the message of a handwritten message in a card lasting longer than a text message. While this sentiment is what they mention, I think […]

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Tags: newsagency marketing · Social Media

Using Lorde to attract new shoppers

June 29th, 2015 · No Comments

Lorde on the cover of the latest issue of Vogue Australia is an excellent opportunity to promote this title and your newsagency on social media. A boosted post with a photo of the cover and mentioning Lorde in the text will get your business in front of more people. This cover is an excellent opportunity […]

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Tags: magazines · newsagency marketing

Sunday newsagency marketing tip: invite customer reviews

June 28th, 2015 · No Comments

Leverage the opinions of your customers to shine a light on products you sell. Ask for their reviews of items and place the reviews on your Customer Reviews noticeboard. Your customers could review magazines, cards, gifts – almost anything you sell. In addition to putting the reviews on a noticeboard, post them on Facebook and other […]

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Tags: marketing tip · newsagency marketing

Winter is DVD season – an opportunity for newsagents

June 26th, 2015 · No Comments

If ever you needed a reminder that Winter is DVD selling season, get to your local Coles supermarket. The photo is one display I saw yesterday when I was out in retail. Newsagents have access to low cost DVD titles from several suppliers. Check out their current deals as you could find a good package […]

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Tags: marketing · newsagency marketing · Newsagency opportunities

Selling out of ugly dolls in the newsagency

June 24th, 2015 · No Comments

We seized the opportunity to stock the ugly dolls at a terrific discount. We pitched the product in a dead spot with a cheap display. The sign was the key factor in us selling out of these dolls in less than two weeks. I have a few takeaways: end of run items provide opportunities for us […]

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Tags: marketing · newsagency marketing

Hand written pricing helped drive sales

June 24th, 2015 · No Comments

We used hand written price tags for ink through a recent sale and it worked. The hand written signs pitched a local approach to pricing. Pricing mattered as external marketing did not list prices. It was down to the in-store pitch to drive the purchase. 1 likes

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Tags: newsagency marketing

EB Games shows how to run a sale

June 22nd, 2015 · No Comments

I love how EB games at Westfield Knox dressed their store for a sale at the weekend. You could not miss this – the signage was visually strong and consistent. Nothing timid about their approach – no three or four signs. They gave over the whole store to the sale. I am inspired by their […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: use video to show off products

June 21st, 2015 · No Comments

Choose two or three products from your shop that you are most excited about and shoot a video showing them off and promoting them using your phone. Load the best of the two or three videos on your business Facebook page. Sure you will feel awkward and you’re bound to not like the video. The […]

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Tags: marketing · marketing tip · newsagency marketing

Using colour to brighten winter in the newsagency

June 21st, 2015 · No Comments

I wrote recently about the use of colour to give the shop a warmth during the cold months of winter. This photo shows one of several warm displays I discovered when visiting one of my shops last week. The use of colour is excellent – it makes the display noticeable and warm, a nice response […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagents: we can do better than this

June 17th, 2015 · No Comments

This photo is of a newsagency in a mid-size shopping mall. Instead of using the window to show shoppers inside the shop, they have it covered with a collage of magazine posters. While we can present our businesses any way we want, newsagents with a common shingle have a responsibility to each other. Newsagents can do better […]

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Tags: Newsagency management · newsagency marketing

Sunday newsagency marketing tip: be who you are on social media

June 14th, 2015 · No Comments

Being who you are on social media matters. Your posts need to be what you believe in, they need to reflect who you are and what your business stands for. For newsagents who claim the local business label, social media posts and comments need to be locally focussed where possible. Indeed, social media platforms like […]

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Tags: marketing · marketing tip · newsagency marketing

Minions finding new customers for the newsagency

June 12th, 2015 · 2 Comments

The Minions movie is not even out and licenced product connected is flying off the shelves. We are using the range to attract new shoppers and its working – in-store and through social media. As some of the major retailers nearby are out of stock of key Minions lines, we have been able to attract people […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Why we should promote the latest issue of Australian Men’s Health

June 10th, 2015 · No Comments

Dwayne The Rock Johnson is on the cover of the latest issue of Australian Men’s Health and we should promote the heck out of this issue because his latest movie, San Andreas is very popular at the box office and it was shot here in Australia. When I say promote, I mean in a way […]

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Tags: magazines · marketing · newsagency marketing

Queen’s Birthday fun in the newsagency

June 8th, 2015 · 8 Comments

We are leveraging the ridiculousness of celebrating the Queen’s Birthday on a date that is not her birthday with this proclaimed special offer on birthday cards. It’s different, fun and on point for today. Regardless of sales, we expect the promotion to provide some fun in the shop today as it shows us having a […]

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Tags: marketing · newsagency marketing

Sunday newsagency marketing tip: talk about your uniqueness

June 7th, 2015 · No Comments

I have written here many times about the need for a USP, a Unique Selling Proposition, for your newsagency business. It is equally important you talk about this uniqueness, that it defines the narrative of your business. Face to face, on social media and elsewhere, talk about your uniqueness, use this as a platform through […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagency marketing tip: How to engage with your shoppers and your local area

June 6th, 2015 · 2 Comments

I have suggested here before that newsagents ought to invite customers to note what they like about a season or like about the local area – as a way of diving engagement.  I saw this first-hand in a cafe at Lake Geneva, Wisconsin a couple of days ago. In the cafe you can take a […]

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Tags: marketing · marketing tip · newsagency marketing

A lesson in telling the story beyond the shop

June 5th, 2015 · No Comments

This photo shows a tweet from Kikki.K yesterday pitching Father’s Day gift items. Note the use of yellow. This connects with their current yellow window display that I wrote about here on the weekend. The tweet is a good example of consistency in marketing, especially consistency of a focussed pitch from the shop to social media. This […]

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Tags: marketing · newsagency marketing

Warm up your newsagency this winter with sunshine

June 5th, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with sunshine. In the middle of winter, at the coldest time, bring summer to you with a beach in-store. Have […]

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Tags: marketing · newsagency marketing

Indie musicians and small business newsagents have a lot in common

June 5th, 2015 · 2 Comments

Finding fans is tough for indie musicians as they don’t have the support of the marketing machines of massive labels to drive airplay and attract fans. Their success comes from many small steps, plenty of ‘local’ activity.  The same is true for us small business newsagents in our competition with supermarkets and others who sell […]

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Tags: Competition · Newsagency challenges · newsagency marketing

Warm up your newsagency this winter with optimism

June 4th, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with optimism. Create a display of the warm feeling products you sell: affirmations, angels, positive message cards, positive message mugs […]

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Tags: marketing · Newsagency · newsagency marketing · newsagency of the future

Warm up your newsagency this winter with laughter

June 3rd, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with laughter. Look at the fun range of products from Independence Studios. Setup a table or display at the front […]

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Tags: marketing · newsagency marketing

Happy with May results for the newsagency

June 3rd, 2015 · 8 Comments

We had a great May with revenue up 7% on the back of excellent growth in May 2014 over 2013. Everyday counter card (birth to death) sales were up 25% of an excellent base, gifts up 25% – now 33% of cards, plush up 63% – not close to 50% of cards, toys up 340% […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Warm up your newsagency this winter with sound

June 2nd, 2015 · No Comments

Winter is here. It’s months before the next major traffic generating season. Now more than ever we need to make our businesses appealing. This week I’ll share some tips. Practical ideas to warm up your newsagency this winter with sound. Play summery songs. On Fridays, offer to play summer songs from your customers. If there is a local […]

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Tags: newsagency marketing

If you must put magazine posters in your newsagency window…

June 2nd, 2015 · No Comments

I don’t think putting magazine posters in the window of a newsagency is a good business move – use your window to promote products that differentiate your business. That said, if you must put magazine posters in your window place then straight. 3 likes

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Tags: magazines · newsagency marketing