Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: make a brochure

March 29th, 2015 · No Comments

Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you. I am serious, […]

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Tags: marketing · marketing tip · newsagency marketing

What is the best thing you can do in your newsagency today to show that newsagencies are good businesses to buy?

March 28th, 2015 · No Comments

Newsagents want people to be interested in purchasing their businesses. You cannot make people be interested by telling them to do be. The best way to make people interested in newsagencies is to make them appealing. The best way to make your newsagency appealing is make every day your pay day. The appeal of businesses […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Differentiating yourself in a competitive situation

March 27th, 2015 · No Comments

In Auckland Monday at Beresford Square I could choose to get a sandwich and coffee from six outlets, all within a minute of each other. I chose The Station because of the single difference on their sign over the others – good tunes. All the outlets promoted good food and good coffee. The good tunes […]

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Tags: Competition · Newsagency management · newsagency marketing · Newsagency opportunities

Why a newsagency is a good business to buy #4

March 26th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #4: you have permission to change Unlike many retail business formats people purchase when getting into small business for the first time, what your newsagency does is very much […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Why a newsagency is a good business to buy #3

March 25th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #3: you’re part of something bigger Even though newsagencies are independently owned and operated, vary significantly in range, service and location, trade under different brands and vary in terms […]

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Tags: buying a newsagency · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Why a newsagency is a good business to buy #2

March 24th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #2: there are processes to guide you Newsagencies are structured businesses at their core. Lotteries, cards, magazines and newspapers have considerably structure around them. You can learn from suppliers […]

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Tags: buying a newsagency · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Why a newsagency is a good business to buy #1

March 23rd, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #1 – A newsagency is a good business to buy because of the community connection. Small and independent retail business struggle for relevance in a local community. Your local […]

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Tags: buying a newsagency · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Shaun The Sheep opportunity for newsagents

March 23rd, 2015 · No Comments

I received a unit of Shaun The Sheep flockstars from Network – timed to connect with the release of the movie. On their own these may do okay. Add to them the Shaun The Sheep merchandise from Jasnor and I can tell a story. This is an example of opportunities newsagents can leverage, ways we can connect products from […]

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Tags: Newsagency · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: introduce yourself to someone you don’t know

March 22nd, 2015 · No Comments

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start is your front window, your window on the world which passes by. Use that space to call out to those […]

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Tags: marketing · marketing tip · newsagency marketing

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

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Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Sunday newsagency marketing tip: crazy Easter marketing ideas for retailers

March 15th, 2015 · No Comments

Here are some left-field marketing ideas for Easter in case you want to kick up interest over the next three weeks. I have deliberately not included traditional ideas such as colouring competitions: Give rabbits a discount on a set day or days. Promote it widely – get the local paper in for a photo. Make […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: reach those who don’t know you exist

March 8th, 2015 · No Comments

Newsagents in regional and rural situations can be surprised when a new customer shops with them and it turns out the person is a local. If you are in a regional our rural situation and have been surprised to discover a local who didn’t know about your shop, think how you can reach more like […]

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Tags: marketing · marketing tip · newsagency marketing

Terrific book marketing idea: blind date with a book

March 7th, 2015 · No Comments

I love this approach to promoting books I saw in the window of Elizabeth’s Bookshop in Sydney recently. Blind date with a book invites you to purchase a book based on a few words written on a brown wrapper covering the book. The idea of the promotion is to get readers to try new things. […]

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Tags: Book retailing · marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: refresh your charity commitments

February 22nd, 2015 · No Comments

This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through the newsagency business before wondering if it was the best relationship. It could be useful to reconsider the […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

An Urgent Action Plan to Avoid Closure of Your Retail Newsagency

February 18th, 2015 · 7 Comments

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless. The […]

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Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Newsagents trashing APN newspaper promotion of Staples

February 14th, 2015 · 1 Comment

Here’s a photo from one newsagent showing what they have done with the collateral from newspaper publisher APN sent to support the classroom makeover promotion being run with Staples. The APN collateral is in the trash bin. As I noted here, newsagents are angry that APN is promoting US stationery giant Staples and not the local newsagent businesses […]

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Tags: Ethics · Newsagency challenges · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: your counter is the most impulse purchase location in-store

February 8th, 2015 · 2 Comments

What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction? Go on, take a look from your customer’s perspective. This photo shows what we have behind the counter at the moment. We’ve had this up […]

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Tags: marketing · marketing tip · newsagency marketing

Feast magazine supports newsagents in TVC

February 6th, 2015 · 1 Comment

Kudos to SBS and Pacific Magazines for continued support of newsagents when promoting Feast magazine. Every month they do this while other publishers have dropped mentioning newsagents in their ads. This is a reason to give Feast prime placement in your magazine newsagency department. Go on, support this title as a thank you for their support […]

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Tags: magazines · newsagency marketing

Good counter pitch from Hallmark

February 5th, 2015 · 2 Comments

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards. Have you bought a […]

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Tags: Greeting Cards · Management tip · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing

How Starbucks connects locally

January 27th, 2015 · No Comments

Here is how one of many Starbucks locations in busy Guangzhou (pop. 20m) shows its neighbourhood connection. It shows them thinking about the local area and supporting local activities. I see this local community connection / support in many businesses in China. What I like about the Starbucks approach is that it feels like something […]

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Tags: newsagency marketing

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

How Officeworks wins parents in the Back to School battle

January 24th, 2015 · No Comments

The Growing Minds App offered by Officeworks is a smart piece of their Back to School pitch. The games are what any parent of young kids would want their kids to be playing. Being free makes the App appealing too.  The hook for a return visit to the store is the opportunity to unlock more […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future