Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: be bold, drive traffic

February 1st, 2015 · No Comments

Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best. My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for […]

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Tags: marketing · marketing tip · newsagency marketing

How Starbucks connects locally

January 27th, 2015 · No Comments

Here is how one of many Starbucks locations in busy Guangzhou (pop. 20m) shows its neighbourhood connection. It shows them thinking about the local area and supporting local activities. I see this local community connection / support in many businesses in China. What I like about the Starbucks approach is that it feels like something […]

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Tags: newsagency marketing

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

How Officeworks wins parents in the Back to School battle

January 24th, 2015 · No Comments

The Growing Minds App offered by Officeworks is a smart piece of their Back to School pitch. The games are what any parent of young kids would want their kids to be playing. Being free makes the App appealing too.  The hook for a return visit to the store is the opportunity to unlock more […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future

What’s behind the counter in your newsagency?

January 22nd, 2015 · No Comments

Here’s what customers see when they come to the counter of my newsagency at the moment. As the biggest outlet in our region for ty product, we take pride in promoting it differently to promote the brand and to drive impulse purchases. The lines on show at the counter are new and therefore highly sought […]

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Tags: newsagency marketing

How one newsagency can drag the whole channel down

January 21st, 2015 · 12 Comments

Speaking of stationery, here’s how one newsagent is promoting stationery at the moment. I have suggested it would not be hard to make a more professional sign. They were not interested. We are only as strong as our worst colleague newsagent. 10 likes

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Tags: marketing · newsagency marketing · Stationery

Here’s how we use a magazine aisle end

January 20th, 2015 · No Comments

Years ago this aisle end would have hosted Connections or other magazine promotions. Now, it hosts prorudcts. Magazine sales are up. Not using it for magazine displays is not hurting. Products we place here sell – generating a better return on the space. To newsagents still doing big aisle end displays promotion magazines I’d ask why? In my […]

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Tags: Gifts · magazines · newsagency marketing

Sunday newsagency marketing tip: stop following the leader

January 18th, 2015 · No Comments

Newsagents and, indeed, many small business retailers, think that the only way to compete with big business competitors is to match them on price. I think chasing a big business competitor on price is a mugs approach. Big business will beat you on price every time. Not necessarily on a real price comparison but absolutely and certainly […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing top: sell an outcome

January 11th, 2015 · No Comments

I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked. Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose. It’s inspiring – to staff, customers and suppliers.  I love it. This is my marketing tip today – use the wall behind your counter to […]

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Tags: marketing · marketing tip · newsagency marketing

The Spectator Australia supports newsagents

January 8th, 2015 · 3 Comments

1,382 followers on Twitter of The Spectator Australia have been encouraged to purchase the latest issue from newsagents with this tweet. Newsagents on Twitter should re-tweet the tweet. Every mention by a supplier about our channel as the go-to retailer for a product is welcome. The more we show our appreciation the more they will […]

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Tags: newsagency marketing · Social Media

Sunday newsagency marketing tip: make your own season

January 4th, 2015 · No Comments

It is easy to get caught up in the major seasons and appreciate the break between them to recharge. I think there is value for our independent retail businesses to play away from the main game, to create our own seasonal opportunities. Done well and with a small investment in marketing you can achieve more […]

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Tags: marketing tip · newsagency marketing

Newsagents keen to participate in newsagency sales benchmark study

January 3rd, 2015 · No Comments

In the 24 hours since announcing the December 2014 quarter Newsagency Sales Benchmark Study I have received more than fifty submissions. I can tell already this will be a fascinating study with excellent insights into newsagency business performance across the country. For years the Newsagency Sales Benchmark Study tracked declines, particularly in print media sales. Now, […]

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Tags: Newsagency benchmark · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Try this for promoting Back to School

January 2nd, 2015 · 4 Comments

If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success. 2 […]

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Tags: marketing · marketing tip · newsagency marketing

Good Nexus gift from Pacific Magazines for newsagents

December 29th, 2014 · 2 Comments

I like the mouse mat from Pacific Magazines promoting their Nexus marketing platform. It’s useful as a mouse mat and useful for engagement with Nexus. I’m an avid user of the platform for tracking my performance compared to others and for promoting to my customers. 1 likes

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Tags: newsagency marketing

Sunday newsagency marketing tip: use your products to market your business

December 28th, 2014 · No Comments

When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be! Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about. Products that make their way to you through everyday […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: join online groups and be part of the conversation

December 21st, 2014 · No Comments

While many newsagents are in Rotary, Lions or similar local community groups, few are in other groups that are equally important in networking, groups like online groups serving special interests. Such groups often don’t operate to a geographic boundary – and that’s okay … especially if the group is about something in which you are […]

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Tags: marketing · newsagency marketing

If you still have Dolly in stock

December 20th, 2014 · No Comments

The five pockets allocated to the dive different covers of Dolly had not worked. We sold one copy in a week – making the space allocation uneconomic. But before I reduced the space allocation I checked online and found that the Niall cover was in short supply. A couple of social media engagements later and […]

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Tags: magazines · marketing · newsagency marketing

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Sunday newsagency marketing tip: don’t jump with the crowd

December 14th, 2014 · No Comments

When everyone else is promoting back to school maybe it is a good time for you to promote something else that could be relevant to the season. If you do promote back to school and jump with the crowd the challenge is being noticed as the market is crowded with similar pitches. As these things go, […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Collectors are valuable newsagency shoppers

December 10th, 2014 · No Comments

Collectors are a valuable customers – the challenges are discovering what they collect and understanding them. This was brought home to me last week when I delved into the world of the Breaking Bad collector, the world of someone who will purchase items related to the show and the knowledge they have about what they collect. […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · Newsagency opportunities

Sunday newsagency marketing tip: create a local photo op

December 7th, 2014 · No Comments

I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents. If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a […]

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Tags: marketing · marketing tip · newsagency marketing

The emerging new channel for bonbons

December 6th, 2014 · No Comments

Years ago newsagents used to be the place people would shop for Christmas bonbons and over time that changed as supermarkets and mass retailers embraced the category. Some of us are winning back customers with bon bond at the everyday through to high end. While sales of bonbons were slow at the start point the Christmas season […]

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Tags: marketing · newsagency marketing

Is a newsagency a good business to own?

December 5th, 2014 · No Comments

Here is a brief video I did last week to answer this question I am asked daily by potential newsagency business purchasers and others interested in our channel – Is a newsagency a good business to own? I decided to do the video because of the negative press around the tatts and some other issues […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

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Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Dog and cat items = easy impulse purchases

December 1st, 2014 · No Comments

Passionate dog and cat lovers are valuable shoppers to attract and serve in our newsagencies. Calendars, mugs, books, magnets and even Christmas ornaments and trickiest sell easily when they have a dog or cat theme. I have written here many times in the past about terrific commercial opportunities open to newsagency from serving pet lovers. We […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities