Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Newslink brands adult colouring titles

August 31st, 2015 · No Comments

I like the branding Newslink stores are using for their adult colouring titles: Colour Me In. I think it is important to bring together all related adult colouring products under a common brand as it defines your narrative. WH Smith does this in the UK with their Explore a world of colouring branding. newsXpress does this […]

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Tags: art supplies · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: break rules in your marketing

August 30th, 2015 · No Comments

I love this poster promoting Happy Socks for Father’s Day. It mocks (in a good way) the Father’s Day tradition of the gift of a tie by using a sock as a tie. It makes the gift of socks relevant, funky even. The Happy Socks marketing people have recast their products in a more relevant and engaging […]

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Tags: marketing · marketing tip · newsagency marketing

Sampling products drives sales in the newsagency

August 29th, 2015 · 2 Comments

We have been sampling a terrific gluten free confectionery item at the counter of the newsagency with excellent success. We have had access to the product for months and love the point of difference it offers in-store and in generating new traffic. The sampling has lifted engagement even further. Yes, this photo is from the […]

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Tags: confectionary · Newsagency management · newsagency marketing

Using your newsagency software to promote the Pacific Magazines

August 25th, 2015 · No Comments

Newsagents using the Tower Systems newsagency software have access to this coupon promoting the Pacific Magazines Win a $5,000 Shopping Spree! competition to be automatically included on shopper receipts – providing another touch point for this newsagent-only promotion by Pacific Magazines. Experience shows competitions like this work best in the newsagency if you connect with […]

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Tags: Newsagency management · newsagency marketing

Sunday newsagency challenge: choose optimism

August 23rd, 2015 · 2 Comments

It is too easy to play the victim in small business, especially in the newsagency channel with challenges surrounding us and growing almost weekly. It is too easy to become pessimistic and blame others. Your situation is yours to own as I have written here many times before. Your mindset is yours to own too. […]

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Tags: Management tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing advice: send more cards

August 23rd, 2015 · No Comments

How many greeting cards do you personally send each year? If the number is under ten then you are below average. In the UK, the average is just over twenty per person. So how many cards do you send each year? The best reminder you can give to someone to send more cards is to […]

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Tags: Greeting Cards · marketing · marketing tip · newsagency marketing

Range vital to adult colouring success in the newsagency

August 20th, 2015 · 4 Comments

This photo is a second display of adult colouring art therapy titles in our newsagency. It is located half way into the store. It sits in front of the magazine department to the right, our plush wall to the left and stationery on the wall on the far left. We have cleared space in front of the […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency challenge: cancel all rep visits for a month

August 16th, 2015 · 4 Comments

While supplier representatives can be invaluable for your business, they could be hindering your ability as the owner and manager of the business. They could be stopping you from seeing your business differently. There could be too much of them in your business indent enough of you. My challenge today: Take a break from reps […]

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Tags: Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: pause your local newspaper advertising

August 16th, 2015 · 6 Comments

If you advertise in your local newspaper regularly or semi-regularly, my tip today is you pause this spend and redirect the funds to Facebook boosted posts or locally targeted Google advertising. For a few dollars you can test your ad, gauge the return and up the spend if the results are there. My experience is the […]

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Tags: marketing · marketing tip · newsagency marketing

In-store radio of no value to the newsagency

August 15th, 2015 · 1 Comment

It is more than  year since I stopped streaming newsagency specific in-store radio in my business and I do not miss it. Our sales growth trajectory has been maintained: revenue, basket depth, average sale value, shower visit time and shopper engagement are all up. We still offer music that shoppers love, just not a newsagency […]

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Tags: newsagency marketing

Ladbrokes promoting newsagents

August 14th, 2015 · 5 Comments

7 likes

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Tags: newsagency marketing

Sunday newsagency challenge: redefine your behind the counter view

August 9th, 2015 · No Comments

Take a look at what your customers see in the wall behind the counter when you are serving them. What does it say about your business? Does it drive sales? Does it recast your business in their eyes? My challenge today is for you to use the counter to reflect how you see your business. […]

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Tags: Management tip · marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: facilitate telling local stories

August 9th, 2015 · No Comments

Setup a wall in your shop or in front of your shop and invite locals to tell local stories in words and pictures. Be cool, call it your local graffiti wall of local stories. Besides telling local stories, the idea connects your business in a bold way with drawing and colouring and this can play […]

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Tags: marketing · marketing tip · newsagency marketing

Gluten free opportunity for newsagents

August 8th, 2015 · No Comments

I encourage newsagent sot promote the latest issue of Gluten Free Life on their Facebook pages and elsewhere as this will drive sales. I did this a few weeks ago and know for sure additional traffic was generated for the business. When posting on facebook, write about coeliac disease as a gluten free diet is the only […]

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Tags: magazines · newsagency marketing

Adult colouring art therapy in the newsagency

August 7th, 2015 · No Comments

Here is our current adult colouring art therapy offer at the front of the newsagency. The display in the photo is one of three locations where we have similar product. We have served this niche for almost all 2015. It’s been highly profitable. We are discussing our exit since many retailers nearby are now in the space including discount […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Melbourne gift fair participants show how blurred lines are between retail channels

August 4th, 2015 · No Comments

The lines between retail channels continue to blur as retailers pursue traffic and revenue in a crowded and competitive marketplace. Supermarkets are not alone in reaching into the product categories of other channels to make their businesses more successful. Pharmacies have been doing this for years as have proactive newsagents. The gift fair on at […]

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Tags: Gifts · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency challenge: get cards out of the card department

August 2nd, 2015 · No Comments

This is easy. Take a spare stand, fill it with a range of cards that appeal to a shopper you struggle to get into the business, put it on the lease line so passers-by can see it and watch to see if the stand attracts people. If the stand does not work, change the cards and […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: use TV advertising

August 2nd, 2015 · No Comments

Partwork launches provide us the best opportunity to drive traffic yet many newsagents ignore this, preferring to complain about the margin rather than considering the value of the bigger picture. Most partwork launches in Australian are supported with a high rotation TV ad, often on free to in prime time. Here is how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

A note on taking photos

July 30th, 2015 · No Comments

With many newsagents using photos on Facebook and elsewhere to market their businesses, I encourage people to contender investing in a good light box. This small investment, not much over $100, will allow you to take better quality photos that work well on social media and lift the professional look of your business. I took this photo […]

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Tags: marketing · newsagency marketing

Now this is what being a local newsagent is all about

July 29th, 2015 · 1 Comment

I love this local photocopies ‘book’ for sale in a newsagency I visited in Tasmania yesterday. The placement of the title at the counter pitches local engagement better than any poster could. It shows the business living the local connection. What other business competing with a newsagency would offer such local stories? Not the supermarket […]

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Tags: marketing · Newsagency management · newsagency marketing

Sunday newsagency challenge: risk $500

July 26th, 2015 · No Comments

Give a staff member who has never had responsibility for purchasing stock up to $500 to spend on a new product for your business. Tell them to find new products you have never sold that they think will help attract new shoppers to the business. Stay out of their way. Let them spend the money, […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: lead with a story

July 26th, 2015 · 2 Comments

Tell stories about what you sell and this will encourage greater engagement. For example, telling a useful story on your business Facebook page about a product you sell will help those who otherwise might not know about you discover that your shop is a place to visit. We did this recently writing about a gluten […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: run a competition on social media

July 19th, 2015 · No Comments

Facebook is proving to be the best competition platform I have used in years. Entry is easy as is picking a winner and letting everyone know who won. It is especially useful for attracting new shoppers. I know of plenty of new shoppers now visiting as a result of a competition I ran of Facebook. […]

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Tags: marketing · marketing tip · newsagency marketing

RETAIL NEWSAGENCY SALES BENCHMARK APRIL – JUNE 2015 vs. 2014

July 15th, 2015 · No Comments

The June quarter was tough newsagents. Sales in the core traffic driver of magazines declined more sharply than in recent quarters. Add to this the continuing decline in newspaper sales and we ought to be very concerned as the traffic from print media sits been at the core of viability for many newsagencies. Cards, too, […]

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Tags: Management tip · Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: leverage customer passion

July 12th, 2015 · No Comments

I bet you have customers in your newsagency who are passionate about their regular purchase from you. Their passion could be a magazine, a stationery item, a licenced product or their favourite lottery ticket. Print up A5 size notes on which your customers can share their passion, their recommendation, for something you sell. Place the […]

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Tags: marketing · marketing tip · newsagency marketing