Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Fun with gross body parts

October 21st, 2014 · No Comments

This display unit of miniature slimy body parts is generating a terrific reaction from shoppers as they pore over our Halloween products. We have a heart out of its bag so that people can feel it. When they screw up their faces it’s terrific to see – almost as much fun as when a boy […]

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Tags: Fun · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: immerse yourself in your seasons

October 19th, 2014 · No Comments

Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some. This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in […]

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Tags: marketing · marketing tip · newsagency marketing

Coles pumpkins intensify Halloween push

October 17th, 2014 · No Comments

The arrival of pallets of pumpkins on the shop floor at Coles supermarkets lifts the attention for the season, making it easier for newsagents to promote products connected with the season. The approach front of store appears to be all about pumpkins and candy while at the rear they have costumes and pitchforks and the […]

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Tags: Newsagency management · newsagency marketing

Dolly Halloween tatts support the season

October 17th, 2014 · No Comments

Dolly is another magazine supporting halloween and reminding newsagents that this is a season to get behind. Their engagement with the season provides an indication of who we could pitch Halloween products to. Newsagents with Halloween products in-store should include all magazines engaged with the season in their displays. 1 likes

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Tags: Newsagency management · newsagency marketing · visual merchandising

Are newspaper brands out the front of your newsagency still relevant today?

October 13th, 2014 · 7 Comments

Passing a newsagency in Sydney on Saturday I noticed that of the three signs on the front of the business, above the door and front windows, Newsagency was the smallest. It took around 20% of the space. Two daily newspaper brands took 40% each. With sales of one of the newspapers declining around 15% year […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newspapers

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Good social media campaign

October 11th, 2014 · No Comments

This is a good use of Twitter to drive traffic for an offer from WH Smith to their 21.500 Twitter followers – many of whom would be shoppers in the UK. I am posting this here as Aussie newsagents using Twitter and Facebook for business may want to use this as inspiration. Their mechanic is […]

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Tags: newsagency marketing · Social Media

Harvesting customers outside the newsagency

October 11th, 2014 · No Comments

We are participating in an ink promotion through the distribution of 15,000 flyers to homes around our newsagency as well as an email campaign to customers on our database and a Facebook ad campaign in our area. The flyers visually connect with the in-store posters, the shelf talkers and floor decals. The visual consistency across […]

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Tags: newsagency marketing

Sunday newsagency marketing tip: blow bubbles out the front of your shop

October 5th, 2014 · No Comments

Outside Hamleys toy shop on Regent Street in London yesterday a guy stoop on a podium making bubbles. He did this with a smile and some pizzaz for ten minutes and went back inside the shop to another location to demonstrate something else they sell in-store. I am sure some people entered the shop because of […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

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Tags: marketing · marketing tip · newsagency marketing

The value of working on your business while at a newsagency conference

September 24th, 2014 · No Comments

While this video was created as part of newsXpress newsagency marketing group campaign, I’m sharing it here because it captures some of the excitement of participating in a newsagency conference. The video was shot on the Gold Coast two weeks ago when more than 100 newsagents and 40 suppliers came together to work on their […]

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Tags: Newsagency management · newsagency marketing

Kicking off halloween 2014 in the newsagency

September 24th, 2014 · No Comments

Here is how we launched into Halloween 2014 las week:   This was done in time for the start of school holidays. 11 likes

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Tags: newsagency marketing

How new owners trashed a retail business in two months and look set to lose money

September 22nd, 2014 · 2 Comments

There is a cafe near my office that grew in popularity from opening several years ago. The food range was excellent, the quality high, the service friendly and the coffee good. Three months ago, the business changed hands. The new owners replaced the staff, changed the food range dropped the food quality and demonstrated little […]

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Tags: buying a newsagency · Customer Service · Newsagency management · newsagency marketing · newsagency of the future · retail

Sunday newsagency marketing tip: use puppies and kittens to attract shoppers

September 21st, 2014 · No Comments

Walking past a pet store near my newsagency Friday and in awe of the people crowded around looking at new puppies in the window I thought I want those eyeballs looking at my shop. I soon realised how I could do that. Local pet rescue services are always looking for people to take abandoned animals. […]

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Tags: marketing · marketing tip · newsagency marketing

Loving Halloween in the newsagency

September 20th, 2014 · No Comments

Halloween is always a fun season on the shop floor and setting up. Yesterday it was a thrill to peek inside some of the boxes and the horrors we ordered. This character in the photo is one of several larger-format Halloween products we have. They make for good display features and centrepieces for customers hosting […]

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Tags: Newsagency management · newsagency marketing

Sunday newsagency marketing tip: host a bake off

September 14th, 2014 · No Comments

With the surge in gourmet home cooking on the back of a flood of reality TV shows covering baking to chaffing skills to complete dining experiences, newsagents are well placed to engage with the local foodie community. Select a recipe from one of your popular food magazines run a competition for customers for judging on a […]

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Tags: marketing · marketing tip · newsagency marketing

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

Sunday newsagency marketing tip: be clear in your message

September 7th, 2014 · No Comments

What are you calling out to those who walk by your newsagency and those who see your marketing in the local paper, on your car or elsewhere in your community? What are prospective customers seeing to entice them into your business? Are you speaking with a single voice, delivering a clear message? Or, are you saying […]

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Tags: marketing tip · newsagency marketing

Sunday newsagency marketing tip: look for yourself

August 31st, 2014 · No Comments

When next at your shop, use Google on your phone and search for a popular product you sell: a magazine title, a stationery item, maybe a service you provide. Next, from home or the shop, use Google on your computer and do a similar search but add the suburb or town where your shop is located. […]

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Tags: marketing · marketing tip · newsagency marketing

Wizard of Oz Itty Bittys popular

August 29th, 2014 · No Comments

We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man. You know when a customer calls out the brand or the movie that they will most likely purchase the range. […]

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Tags: newsagency marketing · Plush

Sunday newsagency marketing tip: embrace seasonal opportunities

August 24th, 2014 · No Comments

Major seasons provide newsagents with excellent marketing opportunities. Take Father’s Day. I’m told that more than 50% of Father’s Day cards will be purchased in newsagencies. Our success with Father’s Day will depend on how we promote the opportunity inside and outside our businesses, the gifts we offer for add-on purchases and how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting The Saturday Paper and other circ. products to drive traffic

August 23rd, 2014 · 1 Comment

Today we are promoting The Saturday Paper on the lease line, facing into the mall along with the Herald Sun, the new Doctor Who partworks and the latest Better Homes and Gardens. I setup the display to leverage interest in the Robin Williams story in The Saturday Paper. It’s a different take on a major […]

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Tags: newsagency marketing · Newspapers

The art of attracting new shoppers to your newsagency

August 19th, 2014 · 3 Comments

It’s an art attracting shoppers to any retail business let alone to an Australian newsagency where the old-school shingle encourages wrong assumptions and out of date expectations about the business and the products it sells. I prefer to play down the shingle and attract shoppers based on product placed specifically for that purpose. The knitting […]

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Tags: Management tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: run a good old a-thon

August 17th, 2014 · No Comments

Back in the 1970s a-thins were all the rage. It’s when walk-a-thons took off in Australia. Then there were swim-a-thins, spell-a-thins, read-a-thins … all to raise money for charities. Why not stage an a-thin at your shop or in your shop window? Choose something that connects to your business, something fun but with social and […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Another reason to promote Peppa Pig

August 14th, 2014 · 1 Comment

The live Peppa Pig show touring Australia is generating excellent interest and giving us plenty of opportunities for selling the Hallmark Peppa Pig cards and the Peppa Pig licenced gifts, plush and other products we have access to. This is a mega brand that fits nicely within newsagency businesses. It’s important we are aware of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities