Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Pitching products for impulse purchase at the newsagency counter

February 5th, 2016 · No Comments

I love the way this gift and card shop in the US handles an impulse purchase pitch at the counter. It makes good use of space between two customer serving locations, using what would otherwise be dead space. It pitches products easily purchased by those close to the counter. I think it is important the unit […]

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Tags: newsagency marketing · Newsagency management · Newsagency opportunities · visual merchandising

The reach of newsagency brands on Facebook

February 2nd, 2016 · 13 Comments

With the Facebook user community continuing to grow – 1.5b monthly users in Q4 2015 – it is a vitally important place to promote your business and the brand under which you trade. Promoting on Facebook is an easy way to reach people outside your business to attract them in. It is also an easy marketing […]

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Tags: newsagency marketing · Newsagency marketing group

Sunday newsagency challenge: say hello

January 31st, 2016 · 6 Comments

For at least three hours this week stand at or near the entrance of your business and say hello to all who enter and thank people as they leave. Choose the busiest three hours. Look for insights you might otherwise have missed had you not done this. Hopefully, these insights help you run a better […]

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Tags: newsagency marketing · marketing tip · Newsagency management · Management tip

Sunday newsagency marketing tip: paint your nails

January 31st, 2016 · 2 Comments

Paint your nails in a colour that is meaningful to you. It could be your sport team colours, the local school colours or colours with some other personal significance such as supporting a charity (as has happened previously). If you usually have painted nails, what you do for this exercise must be noticeably different. The […]

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Tags: newsagency marketing · marketing · marketing tip

Why we newsagents need to keep our eye on JB HiFi when it comes to greeting cards

January 29th, 2016 · 10 Comments

Late in 2015 JB HiFi retail outlets started selling greeting cards. They put in a carefully selected range sourced from Hallmark.  Their hip looking purpose built card units have seen are usually placed in a high traffic location, near to the counter. The THREE FOR $10 offer is compelling. The range carefully targeted at the typical […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Greeting Cards · Competition · Newsagency management · Newsagency opportunities

All set for World Puzzle Day

January 29th, 2016 · 3 Comments

We are all set to end our jigsaw focus in January with a celebration today of WORLD PUZZLE DAY. As well as in-store promotion we are also promoting this online as we have had terrific success attracting new shoppers for jigsaw puzzles, especially harder to get products such as 18,000 piece and more puzzles. The […]

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Tags: newsagency marketing · newsagency of the future

Getting serious about magazines in the newsagency in 2016 with a magazine relay

January 25th, 2016 · No Comments

I did a full-on magazine relay in the newsagency on Saturday, in the middle of the day, while the shop was busy with customers. The relay was unplanned. It started out as me venting frustration and ended up with a fresh magazine layout to challenge regulars, drive sales from them and those shopping with us for […]

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Tags: magazines · newsagency marketing · newsagency of the future · Newsagency management · Newsagency opportunities

Sunday newsagency challenge: take down your cards

January 24th, 2016 · No Comments

Okay this is a challenging challenge, fraught with danger. But think about. When was your card unit last completely emptied and cleaned? The answer is probably when you last changed card companies or installed new fixturing. A clean shop is a good shop. Consider, carefully, taking cards down, cleaning and rebuilding – with all cards […]

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Tags: Newsagency challenges · newsagency marketing · marketing tip · Newsagency management · Newsagency opportunities · Management tip

Sunday newsagency marketing tip: Host an 80th birthday party

January 24th, 2016 · No Comments

Ask most Australians where they would got to purchase an 80th birthday card and most would say a newsagency. We are known for specific captions far more so that supermarkets with limited ranges. We ought to celebrate our unique captions by hosting events – like an 80th birthday party one afternoon. Or a 90th birthday […]

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Tags: newsagency marketing · marketing · marketing tip

Excellent comms on Dr Seuss promotion

January 23rd, 2016 · 1 Comment

Click here to see the letter to newsagents from News Corp’s Herald and Weekly Times re the upcoming Dr Seuss promotion supporting the Herald Sun and the Geelong Advertiser. I am sharing it here for newsagents in other states to see another example of professional communication sent our early enough for proper preparation for what […]

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Tags: newsagency marketing · Newspapers

A fresh ad from newsXpress driving new traffic

January 19th, 2016 · No Comments

Here is a new ad just launched by newsxpress to drive new traffic for the 210 stores in the group. The ad has been produced to appeal to the collector. newsXpress is the third top retailer for this range in Australia: 15 likes

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Tags: newsagency marketing · newsagency of the future · marketing · marketing tip · Newsagency opportunities

Sunday newsagency marketing tip: be noticed with the unexpected

January 17th, 2016 · No Comments

On the wharf I was drawn to the pink bollard because I did not expect to see it. I was not along. Almost everyone I saw walking down the wharf noticed it, pointed it out and took a photo. That bollard got all the love because it stood out. Marketing all about getting your business noticed. Engage […]

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Tags: newsagency marketing · marketing · marketing tip

Leveraging the Peanuts movie for the newsagency

January 13th, 2016 · No Comments

We are using the characters of the new Peanuts movie to attract new shoppers through social media. These limited edition characters are perfect for reaching outside the business and attracting people who would to consider a newsagency as a destination store for the purchase. They are new characters in the Hallmark Itty Bitty range. 3 […]

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Tags: newsagency marketing · marketing

Lanyard season in the newsagency

January 11th, 2016 · No Comments

It is lanyard season in the newsagency and here is why in my neck of the woods at least: through January there is a surge in new hires at local shops, juniors working for the school holidays. These new employees look for ways to keep ID cards, keys and other items on their person. So, […]

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Tags: newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: new this week

January 10th, 2016 · No Comments

Behind your counter, in your window, on your business Facebook page or on an a-fram outside the front of your newsagency list NEW MAGAZINES OUT THIS WEEK. Use this to show off your point of difference by listing magazines shoppers are less likely to find at competition supermarkets, convenience stores and other outlets. Change the […]

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Tags: newsagency marketing · marketing tip

Online business lessons from an epic fail by Syracuse restaurant in Melbourne

January 5th, 2016 · No Comments

On December 12, I booked a table of six people at Syracuse restaurant, through their website, for December 19. I received a confirmation by email from them. On December 18, the day before the booking, I received this email saying they were closed on the 19th: Hi Mark I just tried to call the number provided […]

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Tags: newsagency marketing · Newsagency management

Sunday newsagency marketing tip: demonstrate just about anything

January 3rd, 2016 · No Comments

In a Lush soap store the other day I witnessed the perfect in-store product demonstration. The shop assistant gathered people around with a loud voice. Before I realised I was in the crowd watching her demonstration of bath bubbles. The demo was short and the pitch compelling. People purchased as a result. I think the […]

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Tags: newsagency marketing · marketing · marketing tip

New Year resolutions for 2016 for newsagents

January 1st, 2016 · 3 Comments

Happy New Year! What are your newsagency business related resolutions for 2016? Here are mine: To introduce more new traffic generating product categories. To increase stock-turn. To improve floorspace efficiency. To grow the gross profit percentage by at least four percentage points. Goals matter as they provide a target for the path ahead and a measure […]

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Tags: newsagency marketing · newsagency of the future · Newsagency opportunities

If traffic slows for your newsagency between Christmas and the New Year – 8 tips for attracting shoppers

December 28th, 2015 · No Comments

If these days between christmas and New Year are quite and if you have not planned anything to kick start sales, here are eight tips that require little planning that you could use right away: Reset. Use the lower traffic opportunity to make considerable changes in the business for you and for your customers. Market stall […]

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Tags: newsagency marketing · Newsagency management

Sunday newsagency marketing tip: market with a message that will be heard

December 27th, 2015 · No Comments

How many times do you promote your newsagency business with message similar to other retailers? For example, promoting back to school when Officeworks, K-Mart, Big W, Staples and others are promoting Back to School means your little voice will struggle to be hears. Promoting back to school before them or after them and you will be […]

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Tags: newsagency marketing · marketing · marketing tip

Here we go…

December 26th, 2015 · 2 Comments

Yesterday is done. The Boxing Day Sale begins. We set the shop at the close of business Christmas Eve to make today easier. We have excellent deals that offer terrific margin for us. Plus we are clearing out stock to make way for the new. The next few days will be massive as we work […]

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Tags: newsagency marketing

Stunning Christmas window in Mount Morgan

December 24th, 2015 · No Comments

Click on the image to see a larger version of the photos of the Christmas window created by the team at newsXpress Mount Morgan. Mount Morgan is about an hour from Rockhampton and has a population of 2,100. I am showing off this window display as it reflects a different approach to pitching christmas in the […]

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Tags: newsagency marketing · newsagency of the future · Newsagency opportunities

Christmas keepsakes drive traffic for the newsagency

December 24th, 2015 · No Comments

The Hallmark Christmas keepsakes have been a hit this Christmas, attracting shoppers who previously have collected by shopping online from the US. They love that they have a local retailer then can purchase from. These are people who purchase dated keepsakes for each year – building a collection over the long term. They have been […]

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Tags: newsagency marketing · marketing

Sunday newsagency marketing tip: give a courier a drink

December 20th, 2015 · No Comments

In the peak of summer give each courier delivering product to your business a bottle of chilled water for while they driving between drop-offs. How is this marketing? Couriers talk. They will share their appreciation of your thoughtfulness with others. Regardless of what they say to others about your gesture, you will benefit from doing good. […]

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Tags: newsagency marketing · marketing tip

Massive Star Wars interest driving new traffic for the newsagency

December 14th, 2015 · 1 Comment

I thought interest in Star Wars products could not increase, but it has. Star Wars Itty Bitty characters are very popular. The new traffic generated by promoting these cuties is a reminder of the importance of licenced products in the newsagency. Shoppers love them. 10 likes

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Tags: newsagency marketing · Newsagency management · Newsagency opportunities