Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 1 Comment

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Sunday newsagency marketing tip: don’t jump with the crowd

December 14th, 2014 · No Comments

When everyone else is promoting back to school maybe it is a good time for you to promote something else that could be relevant to the season. If you do promote back to school and jump with the crowd the challenge is being noticed as the market is crowded with similar pitches. As these things go, […]

[Read more →]

Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Collectors are valuable newsagency shoppers

December 10th, 2014 · No Comments

Collectors are a valuable customers – the challenges are discovering what they collect and understanding them. This was brought home to me last week when I delved into the world of the Breaking Bad collector, the world of someone who will purchase items related to the show and the knowledge they have about what they collect. […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency marketing group · Newsagency opportunities

Sunday newsagency marketing tip: create a local photo op

December 7th, 2014 · No Comments

I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents. If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

The emerging new channel for bonbons

December 6th, 2014 · No Comments

Years ago newsagents used to be the place people would shop for Christmas bonbons and over time that changed as supermarkets and mass retailers embraced the category. Some of us are winning back customers with bon bond at the everyday through to high end. While sales of bonbons were slow at the start point the Christmas season […]

[Read more →]

Tags: marketing · newsagency marketing

Is a newsagency a good business to own?

December 5th, 2014 · No Comments

Here is a brief video I did last week to answer this question I am asked daily by potential newsagency business purchasers and others interested in our channel – Is a newsagency a good business to own? I decided to do the video because of the negative press around the tatts and some other issues […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities

How the Rolling Stones helped us with a Beatles sale

December 4th, 2014 · 6 Comments

A customer a couple of days ago purchased a Rolling Stones calendar after much deliberation – they didn’t want to pay the price we had it at. Our team member encouraged the purchase commenting that they’d get a discount voucher. It worked. Once they got their voucher they surprised us by then purchasing a Beatles mug without a […]

[Read more →]

Tags: Gifts · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Dog and cat items = easy impulse purchases

December 1st, 2014 · No Comments

Passionate dog and cat lovers are valuable shoppers to attract and serve in our newsagencies. Calendars, mugs, books, magnets and even Christmas ornaments and trickiest sell easily when they have a dog or cat theme. I have written here many times in the past about terrific commercial opportunities open to newsagency from serving pet lovers. We […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: setup a photo gallery

November 30th, 2014 · No Comments

In a quiet part of your business setup a photo gallery or wall for displaying photos submitted by customers. Give the area fancy name related to the photos. For example: [town name] SURPRISE CHRISTMAS PHOTO ART. In this example, create a small flyer now and hand it out to customers asking them to take photos […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Using your customer display to educate newsagency shoppers and drive engagement

November 29th, 2014 · No Comments

We make thoughtful use of our customer displays connected to our POS software, carefully selecting what we show and when. Sometimes displays appear based on products purchased while other times we promote opportunities unique to us. One effective promotion for us this one supporting discount vouchers. Other than the over the counter pitch, this ad on the […]

[Read more →]

Tags: marketing · newsagency marketing

Thanks Kara’s Aunty

November 28th, 2014 · No Comments

Twitter can be inspiring sometimes. Check out the tweet I just found from @KarasAunty: Time we boycotted ALL chain supermarkets & reclaimed our High Streets. Local newsagents have emerged as the real stars 2day. #TheNational. Great stuff. The more newsagents on Twitter and engaging in relevant local community discussion the higher the profile for our channel. 5 […]

[Read more →]

Tags: marketing · newsagency marketing · Social Media

Sunday newsagency marketing tip: walk your products outside your shop to attract shoppers

November 23rd, 2014 · 2 Comments

Picking up on my post yesterday about the new customers I attracted when I put Henry in the front seat of my car to drive him from the shop to the office here is my newsagency marketing tip for today … Grab a products and take it for a proud walk outside your shop. Of […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Attracting shoppers to the newsagency

November 23rd, 2014 · No Comments

Here’s a video of a large Christmas music box playing in a retro TV case at the entrance to our newsagency. We have it for sale but we also have it playing to attract shoppers – it’s doing this with terrific success. xmas from mark fletcher on Vimeo. It’s a thrill watching people walk tower […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing advice: be bold with your window display and get noticed

November 16th, 2014 · 5 Comments

Our shop windows and front entrances are the most important real estate in our businesses. We have seconds to grab attention, to get noticed. Getting a passer-by to turn their head is a bankable result because a percentage of those who notice will come in and a percentage of those will purchase. We are competing with […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: put flyers on your window – outside

November 9th, 2014 · No Comments

To promote the products in your stunning window display – of course it’s stunning! – stick flyers in an acrylic unit suck to the outside of the window so people who like products in the wind have something to take away reminding them of what you have on offer. The acrylic will cost around $20 […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

[Read more →]

Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail

NSW newsagents should promote OPAL card top ups

November 3rd, 2014 · No Comments

The story in The Canberra Times about privacy concerns re the OPAL card in NSW should be used by newsagents to drive traffic and sales in their businesses. @CartwheelPrint provided this advice on Twitter with a link to the news story: Buy your Opal ticket from Newsagents & DON’T link it to your bank account, […]

[Read more →]

Tags: Newsagency management · newsagency marketing

Sunday newsagency marketing tip: make the most of prize opportunities

November 2nd, 2014 · No Comments

There are plenty of exclusive to newsagents competition opportunities that we can leverage to market our businesses. The keys to success are knowing which competitions are exclusive and good supplier support. Promoting these competitions position us competitively to others nearby selling the same products. The competitions are a point of difference for us – if we fail to […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Halloween results are in for the newsagency

November 1st, 2014 · No Comments

Halloween 2015 saw an increase of just over 10% of Halloween 2013 in terms of revenue. It accounted for just on 6% of total October sales. What is also interesting in our October numbers is that Christmas revenue is already very strong and well up on last year. Calendars are up 185% off a terrific base […]

[Read more →]

Tags: newsagency marketing · Newsagency opportunities

Inspiration and a marketing tip from The Bra Bar

November 1st, 2014 · No Comments

I love the advice on HOW TO HAVE A LOVELY DAY written on the out the front of The Bra Bar in Perth this week. This sign made a walk in Perth inspiring. This is a lesson in how to market your business without directly promoting it. The advice could be provided by anyone in almost any […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Everything you do can be reviewed

October 30th, 2014 · 1 Comment

Every so often newsagents should do a search to check for online reviews of their business. Given the ease with which anonymous reviews can be left at a range of online sites, offering the best possible customer experience every time is more important than ever. Check out two reviews at Yelp of a newsagency in […]

[Read more →]

Tags: Newsagency challenges · Newsagency management · newsagency marketing

Learning from looking at newsagencies and retail in the UK

October 29th, 2014 · No Comments

Here’s a video shot this week where I explore some of the insights I picked up on my trip to the UK earlier this month – looking at retail and at the newsagency conference I attended. The trip was instructive beyond what I cover in the brief video and some of the insights will play […]

[Read more →]

Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

Sunday newsagency marketing tip: do a survey, offer a prize

October 26th, 2014 · No Comments

Create a survey and invite shoppers and others in your community. Ensure the survey is relevant to them and to your business. Keep it simple. Provide the opportunity for their contact details in return of a small prize opportunity. Note on the survey the opportunity to opt out of future marketing. Use the survey to […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Stunning calendar sales in the newsagency already

October 25th, 2014 · No Comments

Our 2015 season calendar sales are up 150% on this time last year and that is off an excellent base of 2013 sales. We are driving sales with placement of an excellent range of carefully selected calendars at the front of the store, on the lease line, facing into the mall. The sales growth is […]

[Read more →]

Tags: Calendars · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Fun with gross body parts

October 21st, 2014 · No Comments

This display unit of miniature slimy body parts is generating a terrific reaction from shoppers as they pore over our Halloween products. We have a heart out of its bag so that people can feel it. When they screw up their faces it’s terrific to see – almost as much fun as when a boy […]

[Read more →]

Tags: Fun · marketing · Newsagency management · newsagency marketing · Newsagency opportunities