Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: walk your products outside your shop to attract shoppers

November 23rd, 2014 · 2 Comments

Picking up on my post yesterday about the new customers I attracted when I put Henry in the front seat of my car to drive him from the shop to the office here is my newsagency marketing tip for today … Grab a products and take it for a proud walk outside your shop. Of […]

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Tags: marketing · marketing tip · newsagency marketing

Attracting shoppers to the newsagency

November 23rd, 2014 · No Comments

Here’s a video of a large Christmas music box playing in a retro TV case at the entrance to our newsagency. We have it for sale but we also have it playing to attract shoppers – it’s doing this with terrific success. xmas from mark fletcher on Vimeo. It’s a thrill watching people walk tower […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing advice: be bold with your window display and get noticed

November 16th, 2014 · 5 Comments

Our shop windows and front entrances are the most important real estate in our businesses. We have seconds to grab attention, to get noticed. Getting a passer-by to turn their head is a bankable result because a percentage of those who notice will come in and a percentage of those will purchase. We are competing with […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: put flyers on your window – outside

November 9th, 2014 · No Comments

To promote the products in your stunning window display – of course it’s stunning! – stick flyers in an acrylic unit suck to the outside of the window so people who like products in the wind have something to take away reminding them of what you have on offer. The acrylic will cost around $20 […]

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Tags: marketing · marketing tip · newsagency marketing

Basic retail advice: if you have a front window in your newsagency use it to attract shoppers into your shop

November 4th, 2014 · No Comments

In you have a front window to your newsagency use it as a window and not as the back wall of a storage cupboard as one newsagency I saw recently does. The photo shows what you see from the outside of the shop looking in. There is no appeal to people walking past the window of […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail

NSW newsagents should promote OPAL card top ups

November 3rd, 2014 · No Comments

The story in The Canberra Times about privacy concerns re the OPAL card in NSW should be used by newsagents to drive traffic and sales in their businesses. @CartwheelPrint provided this advice on Twitter with a link to the news story: Buy your Opal ticket from Newsagents & DON’T link it to your bank account, […]

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Tags: Newsagency management · newsagency marketing

Sunday newsagency marketing tip: make the most of prize opportunities

November 2nd, 2014 · No Comments

There are plenty of exclusive to newsagents competition opportunities that we can leverage to market our businesses. The keys to success are knowing which competitions are exclusive and good supplier support. Promoting these competitions position us competitively to others nearby selling the same products. The competitions are a point of difference for us – if we fail to […]

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Tags: marketing · marketing tip · newsagency marketing

Halloween results are in for the newsagency

November 1st, 2014 · No Comments

Halloween 2015 saw an increase of just over 10% of Halloween 2013 in terms of revenue. It accounted for just on 6% of total October sales. What is also interesting in our October numbers is that Christmas revenue is already very strong and well up on last year. Calendars are up 185% off a terrific base […]

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Tags: newsagency marketing · Newsagency opportunities

Inspiration and a marketing tip from The Bra Bar

November 1st, 2014 · No Comments

I love the advice on HOW TO HAVE A LOVELY DAY written on the out the front of The Bra Bar in Perth this week. This sign made a walk in Perth inspiring. This is a lesson in how to market your business without directly promoting it. The advice could be provided by anyone in almost any […]

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Tags: marketing · marketing tip · newsagency marketing

Everything you do can be reviewed

October 30th, 2014 · 1 Comment

Every so often newsagents should do a search to check for online reviews of their business. Given the ease with which anonymous reviews can be left at a range of online sites, offering the best possible customer experience every time is more important than ever. Check out two reviews at Yelp of a newsagency in […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing

Learning from looking at newsagencies and retail in the UK

October 29th, 2014 · No Comments

Here’s a video shot this week where I explore some of the insights I picked up on my trip to the UK earlier this month – looking at retail and at the newsagency conference I attended. The trip was instructive beyond what I cover in the brief video and some of the insights will play […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

Sunday newsagency marketing tip: do a survey, offer a prize

October 26th, 2014 · No Comments

Create a survey and invite shoppers and others in your community. Ensure the survey is relevant to them and to your business. Keep it simple. Provide the opportunity for their contact details in return of a small prize opportunity. Note on the survey the opportunity to opt out of future marketing. Use the survey to […]

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Tags: marketing · marketing tip · newsagency marketing

Stunning calendar sales in the newsagency already

October 25th, 2014 · No Comments

Our 2015 season calendar sales are up 150% on this time last year and that is off an excellent base of 2013 sales. We are driving sales with placement of an excellent range of carefully selected calendars at the front of the store, on the lease line, facing into the mall. The sales growth is […]

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Tags: Calendars · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Fun with gross body parts

October 21st, 2014 · No Comments

This display unit of miniature slimy body parts is generating a terrific reaction from shoppers as they pore over our Halloween products. We have a heart out of its bag so that people can feel it. When they screw up their faces it’s terrific to see – almost as much fun as when a boy […]

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Tags: Fun · marketing · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: immerse yourself in your seasons

October 19th, 2014 · No Comments

Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some. This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in […]

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Tags: marketing · marketing tip · newsagency marketing

Coles pumpkins intensify Halloween push

October 17th, 2014 · No Comments

The arrival of pallets of pumpkins on the shop floor at Coles supermarkets lifts the attention for the season, making it easier for newsagents to promote products connected with the season. The approach front of store appears to be all about pumpkins and candy while at the rear they have costumes and pitchforks and the […]

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Tags: Newsagency management · newsagency marketing

Dolly Halloween tatts support the season

October 17th, 2014 · No Comments

Dolly is another magazine supporting halloween and reminding newsagents that this is a season to get behind. Their engagement with the season provides an indication of who we could pitch Halloween products to. Newsagents with Halloween products in-store should include all magazines engaged with the season in their displays. 1 likes

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Tags: Newsagency management · newsagency marketing · visual merchandising

Are newspaper brands out the front of your newsagency still relevant today?

October 13th, 2014 · 7 Comments

Passing a newsagency in Sydney on Saturday I noticed that of the three signs on the front of the business, above the door and front windows, Newsagency was the smallest. It took around 20% of the space. Two daily newspaper brands took 40% each. With sales of one of the newspapers declining around 15% year […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newspapers

Sunday newsagency marketing tip: help a local business and attract more shoppers

October 12th, 2014 · No Comments

I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Good social media campaign

October 11th, 2014 · No Comments

This is a good use of Twitter to drive traffic for an offer from WH Smith to their 21.500 Twitter followers – many of whom would be shoppers in the UK. I am posting this here as Aussie newsagents using Twitter and Facebook for business may want to use this as inspiration. Their mechanic is […]

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Tags: newsagency marketing · Social Media

Harvesting customers outside the newsagency

October 11th, 2014 · No Comments

We are participating in an ink promotion through the distribution of 15,000 flyers to homes around our newsagency as well as an email campaign to customers on our database and a Facebook ad campaign in our area. The flyers visually connect with the in-store posters, the shelf talkers and floor decals. The visual consistency across […]

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Tags: newsagency marketing

Sunday newsagency marketing tip: blow bubbles out the front of your shop

October 5th, 2014 · No Comments

Outside Hamleys toy shop on Regent Street in London yesterday a guy stoop on a podium making bubbles. He did this with a smile and some pizzaz for ten minutes and went back inside the shop to another location to demonstrate something else they sell in-store. I am sure some people entered the shop because of […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

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Tags: marketing · marketing tip · newsagency marketing

The value of working on your business while at a newsagency conference

September 24th, 2014 · No Comments

While this video was created as part of newsXpress newsagency marketing group campaign, I’m sharing it here because it captures some of the excitement of participating in a newsagency conference. The video was shot on the Gold Coast two weeks ago when more than 100 newsagents and 40 suppliers came together to work on their […]

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Tags: Newsagency management · newsagency marketing

Kicking off halloween 2014 in the newsagency

September 24th, 2014 · No Comments

Here is how we launched into Halloween 2014 las week:   This was done in time for the start of school holidays. 11 likes

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Tags: newsagency marketing