Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newsagency marketing'

Sunday newsagency marketing tip: attract new shoppers to your retail newsagency

April 19th, 2015 · No Comments

What are you doing to attract new shoppers to your newsagency? Yes, I am talking to you – if you are a newsagent. What are you doing today, this week, this month, this quarter to drive traffic to your store? Newsagents used to rely on suppliers to drive traffic to their businesses. No more. With […]

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Tags: marketing · marketing tip · newsagency marketing

Engaging with the Brony movement

April 17th, 2015 · No Comments

In October 2013 I wrote about the Brony movement and how it was an opportunity in Australia. A report in The Age at the time, as I wrote, was the first I had heard of it. Since them I have kept an eye out and noticed more being written about guys who buy My Little Pony […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing advice: promote obscure

April 12th, 2015 · No Comments

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given. My question today is – what are you dong to attract shoppers for non traditional, non habit based, items? What do […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

Supporting the Win a Car promotion from Pacific Magazines

April 11th, 2015 · No Comments

We are promoting the Win a Car competition from Pacific Magazines with the floor display unit in prime location. We currently have the unit next to the counter. We will change location each week to connect with different destination shoppers visiting the business. The Win a Car promotion is something we look forward to as it […]

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Tags: magazines · newsagency marketing

Using Twitter for newsagency marketing ideas

April 10th, 2015 · 7 Comments

I am inspired by this tweet I found yesterday. A colouring book as an art therapy book! It is wonderful how comments from others can have us look at our businesses differently. What we see as an item for one purpose could be seen by others as having a completely different purpose. Maybe we change […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

What newsagents and other independent retailers need have to make a case to a landlord

April 7th, 2015 · 2 Comments

If you want to make a case to your landlord for rent relief – short or long term – here is a list of what you will need to assemble to enable you to make a case. You cannot go to a landlord and ask cut my rent or seek short-term rent relief without evidence […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Discount vouchers continue to drive excellent newsagency sales results

April 4th, 2015 · No Comments

Our sales in the newsagency for the first quarter of 2015 are up 15% on the same period last year. While shop floor engagement, product selection and displays are a factor in this result, the discount voucher performance report shows the extraordinary value this front end loyalty approach is to the business. Take this 60 […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Newsagency of the Future workshop – Perth next Wednesday

April 2nd, 2015 · No Comments

I had to reschedule my last Newsagency of the Future session in Perth because of a flight delay of several hours. The next session is in Perth next Wednesday at 8am (breakfast included). Perth. April 8. 8 am.  Country Comfort Inter City. Great Eastern Highway Perth. All newsagents welcome. It’s free. Click here for the booking form, or […]

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Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Price based marketing is a difficult habit to break

March 31st, 2015 · No Comments

In the main window of a Target stop on the weekend was a large sign promoting that they guarantee the best Easter egg prices in Australia. Attracting shoppers on price only works if this is your thing, if your prices will always be lower and if you keep promoting your low prices. I think promoting […]

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Tags: Newsagency management · newsagency marketing

Using AFL Beanie Kids to drive traffic

March 31st, 2015 · No Comments

We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season set to kick off and school holidays under way, the timing of this placement is perfect. 2 […]

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Tags: Gifts · newsagency marketing · Plush

Proud to sell Quarterly Essay

March 30th, 2015 · No Comments

DEAR LIFE Caring for the Elderly by Karen Hitchcock and published as the latest Quarterly Essay is one of the best essays I have read. It is confronting, moving and thoughtful. It is timely for Australia and its ageing population. I am proud to have this title on sale in my newsagency. 5 likes

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Tags: magazines · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: make a brochure

March 29th, 2015 · No Comments

Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you. I am serious, […]

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Tags: marketing · marketing tip · newsagency marketing

What is the best thing you can do in your newsagency today to show that newsagencies are good businesses to buy?

March 28th, 2015 · No Comments

Newsagents want people to be interested in purchasing their businesses. You cannot make people be interested by telling them to do be. The best way to make people interested in newsagencies is to make them appealing. The best way to make your newsagency appealing is make every day your pay day. The appeal of businesses […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Differentiating yourself in a competitive situation

March 27th, 2015 · No Comments

In Auckland Monday at Beresford Square I could choose to get a sandwich and coffee from six outlets, all within a minute of each other. I chose The Station because of the single difference on their sign over the others – good tunes. All the outlets promoted good food and good coffee. The good tunes […]

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Tags: Competition · Newsagency management · newsagency marketing · Newsagency opportunities

Why a newsagency is a good business to buy #4

March 26th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #4: you have permission to change Unlike many retail business formats people purchase when getting into small business for the first time, what your newsagency does is very much […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Why a newsagency is a good business to buy #3

March 25th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #3: you’re part of something bigger Even though newsagencies are independently owned and operated, vary significantly in range, service and location, trade under different brands and vary in terms […]

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Tags: buying a newsagency · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Why a newsagency is a good business to buy #2

March 24th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #2: there are processes to guide you Newsagencies are structured businesses at their core. Lotteries, cards, magazines and newspapers have considerably structure around them. You can learn from suppliers […]

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Tags: buying a newsagency · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Why a newsagency is a good business to buy #1

March 23rd, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #1 – A newsagency is a good business to buy because of the community connection. Small and independent retail business struggle for relevance in a local community. Your local […]

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Tags: buying a newsagency · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Shaun The Sheep opportunity for newsagents

March 23rd, 2015 · No Comments

I received a unit of Shaun The Sheep flockstars from Network – timed to connect with the release of the movie. On their own these may do okay. Add to them the Shaun The Sheep merchandise from Jasnor and I can tell a story. This is an example of opportunities newsagents can leverage, ways we can connect products from […]

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Tags: Newsagency · Newsagency management · newsagency marketing · Newsagency opportunities

Sunday newsagency marketing tip: introduce yourself to someone you don’t know

March 22nd, 2015 · No Comments

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start is your front window, your window on the world which passes by. Use that space to call out to those […]

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Tags: marketing · marketing tip · newsagency marketing

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

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Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Sunday newsagency marketing tip: crazy Easter marketing ideas for retailers

March 15th, 2015 · No Comments

Here are some left-field marketing ideas for Easter in case you want to kick up interest over the next three weeks. I have deliberately not included traditional ideas such as colouring competitions: Give rabbits a discount on a set day or days. Promote it widely – get the local paper in for a photo. Make […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency marketing tip: reach those who don’t know you exist

March 8th, 2015 · No Comments

Newsagents in regional and rural situations can be surprised when a new customer shops with them and it turns out the person is a local. If you are in a regional our rural situation and have been surprised to discover a local who didn’t know about your shop, think how you can reach more like […]

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Tags: marketing · marketing tip · newsagency marketing

Terrific book marketing idea: blind date with a book

March 7th, 2015 · No Comments

I love this approach to promoting books I saw in the window of Elizabeth’s Bookshop in Sydney recently. Blind date with a book invites you to purchase a book based on a few words written on a brown wrapper covering the book. The idea of the promotion is to get readers to try new things. […]

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Tags: Book retailing · marketing · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: help people feel good

March 1st, 2015 · No Comments

I want people to enjoy my shop even if they don’t make a purchase, I want the visit or even a walk past the front to count for something – a warm feeling, a smile a memory. I look at the front of the shop as a place for nurturing warm feelings and triggering an […]

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Tags: marketing · marketing tip · newsagency marketing