Australian Newsagency Blog

Goal Weekly is a great weekly football newspaper. This Victorian publication is loved by football (soccer) fans. I like it because the publisher actively supports newsagents. Their website lists newsagencies where it can be purchased. What I really like about Goal Weekly is their radio ad, it explicitly says the […]

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This post is an edited version of an article I wrote for the latest issue of National Newsagent.
Home delivery is in play in newsagencies across Australia. Some newsagents are selling their distribution runs while others are walking away. For those keen to exit distribution, there are others pursuing acquisition and creating distribution specialists.
While […]

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We have used the form in the photo to manage Herald Sun footy cards for a few years now. It provides our team and our customers with certainty for the full season of the cards. The structure and rules around the spreadsheet make the cards stress free for us. It also ensurfe […]

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Alan Mutter has a good blog post about the latest campaign by the Newspaper Association of America to promote newspapers in the US.
The creative people behind our local newspaper campaign, being run by The Newspaper Works are taking a similar obscure approach to promoting the newspapers here.
I want to see newspapers promoted as relevant and […]

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In Frankston we have a strong plush offer capping the card aisle with our Easter card offer. Sprinkled in with the plush is an easter themed children’s book distributed by Gotch yesterday. The photo below shows this display.

Behind where the photo was taken is a bold Easter egg display. So, for us, Easter […]

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Underbelly the TV series may be banned in Victoria but not the book.  We’ve taken the opportunity to promote the Underbelly: The Gangland War, the book on which the TV series is based, at one of our counters.  It’s working already - as a talking point and as a sales generator.
Sure it’s opportunistic and a […]

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Just as they did with the free light globe giveaway on Saturday, the folks at the Herald Sun have provided us with excellent point of sale and electronic marketing collateral for Valentine’s Day.
By getting this material early we are able to appropriately dress the store to drive sales. We’re also able to load the […]

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The free energy saving globe with today’s Herald Sun (see coupon - left) is a good offer. Good for the environment and good for newspaper sales.  It;s a smart giveaway which will hlp the newspaper brand as well as the brand of those businesses which embrace the offer.
The folks at the Herald […]

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Thanks to Steven Denham’s blog, I found this image of an ad from The Sun from London last weekend.  The free DVD promoted in the newspaper can only be redeemed from one of three major retailers.  This reminded me of the promotions run in Adelaide by News Ltd’s Adelaide Advertiser where redemption was through BP.
Newsagents, […]

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PaidContent reports that the New York Daily News is to offer free music downloads for readers.  Inside the newspaper on two consecutive Sundays will be a code which provides access to three downloads from a library of 120,000 songs.
This is quite different to the launch and distribution last year in the UK of the new […]

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Cleaning up some papers this morning I found magalog, a catalogue I picked up prior to Christmas and kept.  It’s from The Health and Beauty Club.  The catalogue is in the style of a magazine and that’s what interested me.  Home Hardware, years ago, launched dogalog and still run with this today.
I like the magalog […]

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Melbourne Wedding & Bride is bigger than ten magazines, fatter than several books. This makes it a huge challenge to display in traditional newsagent fixturing.
We’re co-locating the title - in the wedding category as well as with our women’s weekly titles. This co-location approach has worked the last two times with this title. […]

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